:Taylor Swift masters dispute

Under U.S. copyright law, a music release is subject to two separate copyrights: the copyright to the song or musical composition itself, and the copyright to the specific recording of that song, which is usually contained on a master.{{Cite news|last=Kim|first=Kyle|date=November 8, 2021|title=We Compared 'Taylor's Version' Songs With the Original Taylor Swift Albums|newspaper=The Wall Street Journal|url=https://www.wsj.com/articles/we-compared-taylors-version-songs-with-the-original-taylor-swift-albums-11636383601|access-date=November 9, 2021|issn=0099-9660|archive-date=November 15, 2021|archive-url=https://web.archive.org/web/20211115062622/https://www.wsj.com/articles/we-compared-taylors-version-songs-with-the-original-taylor-swift-albums-11636383601|url-status=live}} The master is the first recording of the music, from which copies are made for sales and distribution. The owner of the master, therefore, owns the copyright to all formats of the recording, such as digital versions for download or streaming, or physical versions such as CDs and vinyl LPs.{{cite news|last=Finnis|first=Alex|date=November 17, 2020|title=Taylor Swift masters: The controversy around Scooter Braun selling the rights to her old music explained|url=https://inews.co.uk/culture/music/taylor-swift-masters-scooter-braun-selling-rights-music-rerecording-row-explained-762411|url-status=live|archive-url=https://web.archive.org/web/20210212170953/https://inews.co.uk/culture/music/taylor-swift-masters-scooter-braun-selling-rights-music-rerecording-row-explained-762411|archive-date=February 12, 2021|newspaper=i|accessdate=February 13, 2021}} A party who wishes to use or reproduce a recording must obtain a copyright license authorized by the master-owner.{{cite web|last=Grady|first=Constance|date=July 1, 2019|title=The Taylor Swift/Scooter Braun controversy, explained|url=https://www.vox.com/culture/2019/7/1/20677241/taylor-swift-scooter-braun-controversy-explained|url-status=live|archive-url=https://web.archive.org/web/20200211151943/https://www.vox.com/culture/2019/7/1/20677241/taylor-swift-scooter-braun-controversy-explained|archive-date=February 11, 2020|access-date=August 23, 2019|work=Vox}} Before the emergence of digital platforms, musicians relied on record labels to promote their music through means such as airplay or physical distributions to retailers. Labels would typically require artists to give them the rights to the masters "in perpetuity".{{cite web|url=https://www.bbc.com/news/entertainment-arts-48801130|title=Taylor Swift v Scooter Braun: Is it personal or strictly business|first=Paul|last=Glynn|publisher=BBC|date=July 1, 2019|accessdate=February 13, 2021|archive-date=February 13, 2021|archive-url=https://web.archive.org/web/20210213004850/https://www.bbc.com/news/entertainment-arts-48801130|url-status=live}} On the other hand, owning the musical work is referred to as the publishing rights, which covers the musical materials before it became a sound recording—the lyrics, melodies, sheet music, composition, and instrumental arrangements. Songwriters generally own the publishing rights, and are referred to as "publishers" of the music.

Taylor Swift is a singer-songwriter from West Reading, Pennsylvania, United States. In 2003, at age 13, she visited major record labels in Nashville, Tennessee,{{cite web |date=November 26, 2008 |title=News : CMT Insider Interview: Taylor Swift (Part 1 of 2) |url=http://www.cmt.com/news/1600309/cmt-insider-interview-taylor-swift-part-1-of-2/ |url-status=dead |archive-url=https://web.archive.org/web/20150123055134/http://www.cmt.com/news/1600309/cmt-insider-interview-taylor-swift-part-1-of-2/ |archive-date=January 23, 2015 |access-date=July 1, 2012 |publisher=CMT}} for record deals but was rejected.{{Cite news |last=Malec |first=Jim |date=May 2, 2011 |title=Taylor Swift: The Garden In The Machine |work=American Songwriter |url=https://www.americansongwriter.com/2011/05/taylor-swift-the-garden-in-the-machine/ |url-status=live |access-date=May 21, 2012 |archive-url=https://web.archive.org/web/20120510173906/http://www.americansongwriter.com/2011/05/taylor-swift-the-garden-in-the-machine/ |archive-date=May 10, 2012}} In 2004, Swift performed original songs at an RCA Records showcase, and received an artist development deal, following which she moved to Nashville and worked with experienced Music Row songwriters such as Troy Verges, Brett Beavers, Brett James, Mac McAnally, and the Warren Brothers.{{Cite news |date=May 2, 2011 |title=Taylor Swift: The Garden In The Machine |work=American Songwriter |url=http://www.americansongwriter.com/2011/05/taylor-swift-the-garden-in-the-machine/3/ |url-status=dead |access-date=May 21, 2012 |archive-url=https://web.archive.org/web/20130807054922/http://www.americansongwriter.com/2011/05/taylor-swift-the-garden-in-the-machine/3/ |archive-date=August 7, 2013}}{{cite web |date=May 12, 2005 |title=Songwriter Taylor Swift Signs Publishing Deal With Sony/ATV |url=http://www.bmi.com/news/entry/234444 |url-status=live |archive-url=https://web.archive.org/web/20121204104706/http://www.bmi.com/news/entry/234444 |archive-date=December 4, 2012 |access-date=April 20, 2012 |publisher=Broadcast Music, Inc.}} In 2005, she became the youngest artist (age 15) signed by the Sony/ATV Tree publishing house,{{cite web |last=DeLuca |first=Dan |date=November 11, 2008 |title=Focused on 'great songs' Taylor Swift isn't thinking about 'the next level' or Joe Jon as gossip |url=http://articles.philly.com/2008-11-11/news/25256467_1_big-machine-records-joe-jonas-country-music-association-awards |url-status=dead |archive-url=https://web.archive.org/web/20121118235847/http://articles.philly.com/2008-11-11/news/25256467_1_big-machine-records-joe-jonas-country-music-association-awards |archive-date=November 18, 2012 |access-date=April 17, 2012 |work=Philadelphia Daily News |page=1}} but left the Sony-owned RCA Records due to her concerns that "development deals may shelve artists".{{Cite magazine |last=Willman |first=Chris |date=July 25, 2007 |title=Getting to know Taylor Swift |url=https://ew.com/article/2007/07/25/getting-know-taylor-swift/ |magazine=Entertainment Weekly |access-date=January 25, 2022 |archive-date=May 24, 2022 |archive-url=https://web.archive.org/web/20220524211942/https://ew.com/article/2007/07/25/getting-know-taylor-swift/ |url-status=live }}{{cite web |last=Morris |first=Edward |date=December 1, 2006 |title=When She Thinks 'Tim McGraw', Taylor Swift Savors Payoff: Hardworking Teen to Open for George Strait Next Year |url=http://www.cmt.com/news/1546980/when-she-thinks-tim-mcgraw-taylor-swift-savors-payoff/ |url-status=dead |archive-url=https://web.archive.org/web/20150626105553/http://www.cmt.com/news/1546980/when-she-thinks-tim-mcgraw-taylor-swift-savors-payoff/ |archive-date=June 26, 2015 |access-date=March 11, 2010 |publisher=CMT}} In November 2004, Swift participated in an industry showcase at Nashville's Bluebird Café, where she was noticed by a DreamWorks Records executive, Scott Borchetta, who had an idea of establishing his own independent record label.{{Cite magazine|last1=Rapkin, Mickey|date=July 27, 2017|title=Oral History of Nashville's Bluebird Cafe: Taylor Swift, Maren Morris, Dierks Bentley & More on the Legendary Venue|magazine=Billboard|url=http://www.billboard.com/articles/columns/country/7880979/the-bluebird-cafe-taylor-swift-dierks-bentley-oral-history|url-status=live|access-date=February 12, 2022|archive-url=https://web.archive.org/web/20170729142603/http://www.billboard.com/articles/columns/country/7880979/the-bluebird-cafe-taylor-swift-dierks-bentley-oral-history|archive-date=July 29, 2017}} Eventually, Swift signed a 13-year recording deal with Borchetta's new Nashville-based label, Big Machine Records, as its first recording artist. The deal gave Big Machine the ownership of the masters to Swift's first six albums in exchange for a cash advance.

From 2006 to 2017, Swift released six studio albums with Big Machine: Taylor Swift (2006), Fearless (2008), Speak Now (2010), Red (2012), 1989 (2014), and Reputation (2017), all of which were commercially lucrative{{cite magazine|url=https://www.rollingstone.com/music/music-news/taylor-swift-scooter-braun-scott-borchetta-explainer-853424/|title=Taylor Swift vs. Scooter Braun and Scott Borchetta: What the Hell Happened?|first=Brittany|last=Spanos|magazine=Rolling Stone|date=July 1, 2019|accessdate=February 13, 2021|archive-date=March 3, 2021|archive-url=https://web.archive.org/web/20210303212229/https://www.rollingstone.com/music/music-news/taylor-swift-scooter-braun-scott-borchetta-explainer-853424/|url-status=live}} and established Swift as one of the most successful music artists in history. Although Big Machine owned the masters, Swift retained the publishing rights to the albums due to her role as the main songwriter of all of the songs she had released under the label. This would allow her to re-record the songs in the future if she desired, as per the artist-label agreement that limits the artist from re-recording a song for a fixed period of time; Swift would not have been able to re-record her musical work had she not been a songwriter.

In August 2018, as per Billboard, Swift's attorney Donald Passman and her management team proposed to Big Machine Label Group{{NoteTag|The Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., Nashville Harbor Records & Entertainment, Big Machine/John Varvatos Records, publishing company Big Machine Music, and digital radio station Big Machine Radio.{{Cite web |title=About/FAQs |url=https://www.bigmachinelabelgroup.com/faqs |access-date=April 14, 2022 |website=Big Machine Label Group |date=March 2018 |archive-date=May 29, 2022 |archive-url=https://web.archive.org/web/20220529012144/https://www.bigmachinelabelgroup.com/faqs |url-status=live }}}} that the masters be sold back to Swift as their contract was nearing expiration; the label group responded that it would happen only if she renewed her recording contract with Big Machine, agreeing to create more albums under the label for the next decade. The two parties never arrived at an agreement.{{cite magazine |last=Newman |first=Melinda |date=July 2, 2019 |title=Taylor Swift's Attorney Says Singer Never Had a Chance to 'Outright' Buy Back Her Masters From Big Machine |url=https://www.billboard.com/pro/taylor-swift-attorney-don-passman-buy-masters-big-machine/ |url-access=subscription |access-date=March 10, 2022 |magazine=Billboard |archive-date=March 10, 2022 |archive-url=https://web.archive.org/web/20220310183936/https://www.billboard.com/pro/taylor-swift-attorney-don-passman-buy-masters-big-machine/ |url-status=live }}

Ultimately, Swift's contract with Big Machine Records expired in November 2018, following which she signed a new global contract with Republic Records, a New York-based label owned by Universal Music Group. Variety reported that Swift's catalog constituted around 80 percent of Big Machine's revenue.{{cite magazine|url=https://variety.com/2018/music/news/taylor-swift-stands-to-make-music-business-history-as-a-free-agent-1202918336/|title=Taylor Swift Stands to Make Music Business History as a Free Agent|date=August 27, 2018|magazine=Variety|first=Chris|last=Willman|accessdate=February 13, 2021|archive-date=August 29, 2018|archive-url=https://web.archive.org/web/20180829021649/https://variety.com/2018/music/news/taylor-swift-stands-to-make-music-business-history-as-a-free-agent-1202918336/|url-status=live}} Swift revealed a negotiation as part of her Republic contract—any sale of Universal's shares in Spotify, the largest on-demand music streaming platform in the world, resulted in equity shares for all of Universal's artists on a non-recoupable basis. The contract also allowed Swift to fully own the albums distributed by the label—both the masters and the publishing rights—starting with her seventh studio album, Lover (2019), and as reported by Forbes, offered a royalty payment of 50 percent or more compared to the 10 to 15 percent Swift "likely" had been receiving from Big Machine.{{Cite magazine |last=Freeman |first=Abigail |title=Taylor Swift Is 'Free' Again, But Just How Much Is Her 'Fearless' Strategy Worth? |url=https://www.forbes.com/sites/abigailfreeman/2021/04/09/taylor-swift-is-free-again-but-just-how-much-is-her-fearless-strategy-worth/ |access-date=April 29, 2022 |magazine=Forbes |archive-date=April 29, 2022 |archive-url=https://web.archive.org/web/20220429112437/https://www.forbes.com/sites/abigailfreeman/2021/04/09/taylor-swift-is-free-again-but-just-how-much-is-her-fearless-strategy-worth/ |url-status=live }}

{{Quote box|align=right|width=35%|salign=right|quote=Scooter and I have been aligned with 'big vision brings big results' from the very first time we met in 2010. Since then I have watched him build an incredible and diverse company that is a perfect complement to the Big Machine Label Group. Our artist-first spirit and combined roster of talent, executives, and assets is now a global force to be reckoned with. This is a very special day and the beginning of what is sure to be a fantastic partnership and historic run.|author=– Scott Borchetta on selling Big Machine to Scooter Braun}}

Scooter Braun is an American media proprietor, talent manager, and businessman known for managing the careers of music artists Justin Bieber, Ariana Grande, Demi Lovato, and Kanye West through his media company, SB Projects.{{cite news|last=Acevedo|first=Angélica|title=Talent manager Scooter Braun is in a very public feud with Taylor Swift. Here are 29 of his biggest clients.|url=https://www.insider.com/list-of-artists-that-scooter-braun-manages-2019-7|access-date=February 12, 2022|agency=Insider Inc.|archive-date=March 19, 2022|archive-url=https://web.archive.org/web/20220319153216/https://www.insider.com/list-of-artists-that-scooter-braun-manages-2019-7|url-status=live}} In June 2019, The Wall Street Journal, followed by other mainstream media, reported that Braun's holding company, Ithaca Holdings LLC., had fully acquired Big Machine Label Group by purchasing it for an estimated $330 million.{{cite magazine|url=https://www.billboard.com/articles/business/8518119/scooter-braun-acquires-big-machine-label-group-scott-borchetta|title=Scooter Braun Acquires Scott Borchetta's Big Machine Label Group, Taylor Swift Catalog For Over $300 Million|first=Ed|last=Christman|magazine=Billboard|date=June 30, 2019|accessdate=February 13, 2021|archive-date=February 13, 2021|archive-url=https://web.archive.org/web/20210213002005/https://www.billboard.com/articles/business/8518119/scooter-braun-acquires-big-machine-label-group-scott-borchetta|url-status=live}}{{Cite web |first=Tim |last=Ingham |date=June 30, 2019 |title=Big Machine Label Group (and its Taylor Swift albums) acquired by Scooter Braun's Ithaca Holdings |url=https://www.musicbusinessworldwide.com/big-machine-label-group-and-its-taylor-swift-albums-acquired-by-scooter-brauns-ithaca-holdings/ |access-date=April 14, 2022 |agency=Music Business Worldwide |archive-date=June 14, 2022 |archive-url=https://web.archive.org/web/20220614091626/https://www.musicbusinessworldwide.com/big-machine-label-group-and-its-taylor-swift-albums-acquired-by-scooter-brauns-ithaca-holdings/ |url-status=live }} The purchase encompassed all aspects of Big Machine's business, including its client roster, distribution deals, publishing rights, and music masters, and was financed by American private equity companies such as the Carlyle Group, 23 Capital, and Soros Fund Management, all of which owned a stake in Ithaca.{{NoteTag|According to The New York Times, the Carlyle Group owned about one-third of Ithaca Holdings and contributed "a significant sum" for the purchase.}} In a joint announcement, the companies claimed that the buyout "creates one of the most powerful label, management, streaming, publishing and media companies by combining complimentary services, artists, executives and expertise". As part of the acquisition, the ownership of all of the masters and copyrights owned by Big Machine, including those of Swift's first six studio albums, transferred to Braun. Borchetta joined the Ithaca board of directors, acquiring a minority interest in Ithaca, and remained as the president and CEO of Big Machine.

{{Quote box|align=right|width=35%|salign=right|quote=For years I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and 'earn' one album back at a time, one for every new one I turned in.{{nbsp}}... I learned about Scooter Braun's purchase of my masters as it was announced to the world. All I could think about was the incessant, manipulative bullying I've received at his hands for years.|author=– Taylor Swift|source=Tumblr, June 30, 2019{{cite web|url=https://taylorswift.tumblr.com/post/185958366550/for-years-i-asked-pleaded-for-a-chance-to-own-my|title=Taylor Swift on Tumblr|date=June 30, 2019|accessdate=February 13, 2021|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212230900/https://taylorswift.tumblr.com/post/185958366550/for-years-i-asked-pleaded-for-a-chance-to-own-my|url-status=live}}}}

On June 30, 2019, Big Machine announced via social media that the label group had been acquired by Braun, following which Swift denounced the acquisition on Tumblr the same day. She stated that she had tried to buy her masters for years, but was not given a chance unless she signed another contract that would require her to create six more albums under the label in exchange for the masters of the first six, which she felt was "unacceptable". While she knew that Big Machine was for sale, she said she was unaware that Braun{{mdash}}whom she described as an "incessant, manipulative bully"{{mdash}}would be the buyer: "Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it". She highlighted Braun's involvement in the creation of West's music video for his 2016 single "Famous", which she described as "a revenge porn music video which strips [her] body naked". Swift also claimed that Braun influenced Kim Kardashian, then-married to West, to orchestrate an "illegally recorded" snippet of Swift's phone call with West, and had "two of [Braun's] clients" collude to bully Swift online, referring to a FaceTime screenshot of Bieber, West and Braun, posted to Bieber's Instagram after Kardashian released the snippet.{{cite news|last=Cranley|first=Ellen|title=Taylor Swift said she's 'sad and grossed out' that 'bully' Scooter Braun now owns all of her past music|url=https://www.insider.com/taylor-swift-scooter-braun-sale-big-machine-2019-6|date=June 30, 2019|access-date=February 4, 2022|agency=Insider Inc.|archive-date=March 19, 2022|archive-url=https://web.archive.org/web/20220319153159/https://www.insider.com/taylor-swift-scooter-braun-sale-big-machine-2019-6|url-status=live}}{{Cite magazine|date=August 2, 2016|title=Justin Bieber Asks 'Taylor Swift What Up' in Pic With Kanye West|url=https://www.billboard.com/music/pop/justin-bieber-kanye-west-taylor-swift-what-up-7460844/|access-date=February 4, 2022|magazine=Billboard|archive-date=February 4, 2022|archive-url=https://web.archive.org/web/20220204053640/https://www.billboard.com/music/pop/justin-bieber-kanye-west-taylor-swift-what-up-7460844/|url-status=live}} Swift accused Borchetta of betraying her loyalty for selling the masters to Braun despite being aware of Braun's role in antagonizing Swift. Passman argued that Borchetta never gave Swift "an opportunity to purchase her masters, or the label, outright with a check in the way [Borchetta] is now apparently doing for others".{{cite web |last=Cullins |first=Ashley |date=July 2, 2019 |title="She Has No Legal Recourse": Why Taylor Swift Won't Sue Scooter Braun to Get Her Masters |url=https://www.hollywoodreporter.com/business/business-news/why-taylor-swift-wont-sue-scooter-braun-get-her-masters-1222082/ |access-date=March 11, 2022 |website=The Hollywood Reporter |archive-date=March 11, 2022 |archive-url=https://web.archive.org/web/20220311175742/https://www.hollywoodreporter.com/business/business-news/why-taylor-swift-wont-sue-scooter-braun-get-her-masters-1222082/ |url-status=live }}

In response, Borchetta published a blog post titled "It's Time for Some Truth" on the Big Machine website. On June 25, 2019, Big Machine shareholders and Braun's Ithaca Holdings held a phone call regarding the transaction. While Swift's father Scott was one of the label's minority shareholders (4 percent), he did not join the call due to a "very strict" non-disclosure agreement. A final call was held on June 28, when Scott Swift was represented by a lawyer from Swift's management company, 13 Management. Borchetta said he texted Swift on June 29, claiming that she was aware of Braun's transaction beforehand.{{cite news|url=https://www.nytimes.com/2019/07/01/arts/music/taylor-swift-master-recordings.html|title=Taylor Swift's Feud With Scooter Braun Spotlights Musicians' Struggles to Own Their Work|newspaper=The New York Times|first1=Ben|last1=Sisario|first2=Joe|last2=Coscarelli|date=July 1, 2019|accessdate=February 13, 2021|archive-date=February 13, 2021|archive-url=https://web.archive.org/web/20210213081048/https://www.nytimes.com/2019/07/01/arts/music/taylor-swift-master-recordings.html|url-status=live}} He denied that Braun had been hostile toward Swift,{{cite web|date=July 2, 2019|title=Taylor Swift, Scooter Braun feud ramps up as texts leak and stars take sides|url=https://www.nzherald.co.nz/entertainment/taylor-swift-scooter-braun-feud-ramps-up-as-texts-leak-and-stars-take-sides/U2EOIZFWJT43VTTODNLJBIPVMY/|url-status=live|archive-url=https://web.archive.org/web/20210418134609/https://www.nzherald.co.nz/entertainment/taylor-swift-scooter-braun-feud-ramps-up-as-texts-leak-and-stars-take-sides/U2EOIZFWJT43VTTODNLJBIPVMY/|archive-date=April 18, 2021|work=The New Zealand Herald|accessdate=February 13, 2021}} and posted a text message he alleged Swift had sent before signing to Republic Records; in the message, Swift said she would accept another seven-year contract with Big Machine on the condition that she took ownership of her audiovisual works. Borchetta agreed, but asked for a ten-year contract. The authenticity of the message has not been verified.

File:191125 Taylor Swift at the 2019 American Music Awards (cropped).png]]

On November 14, 2019, Swift accused Braun and Borchetta of preventing her from performing her older songs at the American Music Awards of 2019 and using older material for her 2020 documentary Miss Americana.{{cite magazine|last=Aniftos|first=Rania|date=November 14, 2019|title=Taylor Swift Says Scooter Braun & Scott Borchetta Won't Let Her Perform Her Old Songs at 2019 AMAs|url=https://www.billboard.com/articles/news/8543706/taylor-swift-scooter-braun-scott-borchetta-perform-old-music-amas|magazine=Billboard|access-date=November 15, 2019|archive-date=November 15, 2019|archive-url=https://web.archive.org/web/20191115045127/https://www.billboard.com/articles/news/8543706/taylor-swift-scooter-braun-scott-borchetta-perform-old-music-amas|url-status=live}} She said they were "exercising tyrannical control" over her music, and claimed Borchetta told her team that she would be allowed to use the music only if she agreed to not re-record "copycat versions" of her songs; Swift commented: "The message being sent to me is very clear. Basically, be a good little girl and shut up. Or you'll be punished."{{cite news |last1=Bhattacharjee |first1=Riya |last2=Cosgrove |first2=Elly |last3=Mitra |first3=Mallika |date=November 15, 2019 |title=Taylor Swift accuses Scott Borchetta and Scooter Braun of 'tyrannical control,' blocking her from performing her old music at AMA |url=https://www.cnbc.com/2019/11/14/taylor-swift-accuses-scott-borchetta-and-scooter-braun-of-blocking-her-from-performing-her-old-music-at-ama.html|access-date=December 10, 2021 |website=CNBC |archive-date=December 10, 2021 |archive-url=https://web.archive.org/web/20211210205833/https://www.cnbc.com/2019/11/14/taylor-swift-accuses-scott-borchetta-and-scooter-braun-of-blocking-her-from-performing-her-old-music-at-ama.html|url-status=live}}

In response, Big Machine rejected Swift's claim: "We have worked diligently to have a conversation about these matters with Taylor and her team to productively move forward. However, despite our persistent efforts to find a private and mutually satisfactory solution, Taylor made a unilateral decision last night to enlist her fanbase." On November 18, it issued a statement agreeing to grant all licenses of its artists' performances for streaming and rebroadcast on platforms approved by the AMAs, without naming Swift.{{cite magazine|url=https://www.billboard.com/articles/business/8544038/taylor-swift-amas-cleared-perform-old-songs|title=Taylor Swift Cleared by Big Machine to Perform Old Songs at AMAs|last=Cirisano|first=Tatiana|magazine=Billboard|date=November 18, 2019|access-date=November 23, 2019|archive-date=November 19, 2019|archive-url=https://web.archive.org/web/20191119192611/https://www.billboard.com/articles/business/8544038/taylor-swift-amas-cleared-perform-old-songs|url-status=live}} It also stated that Big Machine negotiated with the AMAs producer, Dick Clark Productions (DCP). DCP denied agreeing to issue any statement with Big Machine.{{cite web|url=https://www.thecut.com/2019/11/taylor-swift-scooter-braun-justin-bieber-feud-explained.html|title=Untangling the Incredibly Complicated Taylor Swift–Scooter Braun Feud|first1=Amanda|last1=Arnold|first2=Melinda|last2=Fakuade|work=The Cut|date=November 22, 2019|accessdate=February 13, 2021|archive-date=January 28, 2021|archive-url=https://web.archive.org/web/20210128191319/https://www.thecut.com/2019/11/taylor-swift-scooter-braun-justin-bieber-feud-explained.html|url-status=live}}

Swift's publicist Tree Paine released a statement the next day. Paine said Swift avoided performing her older songs at the Tmall Double Eleven Gala 2020, a Singles Day event in Shanghai, China, and sang only three songs from Lover, because "it was clear that Big Machine Label Group felt any televised performance of catalog songs violated her agreement", attaching a screenshot of a portion of an alleged email from Big Machine that reads: "Please be advised that [Big Machine] will not agree to issue licenses for existing recordings or waivers of its re-recording restrictions in connection with these two projects: The Netflix documentary and The Alibaba 'Double Eleven' event."{{cite web |last=Gawley |first=Paige |date=November 16, 2020 |title=Taylor Swift vs. Scooter Braun: A Timeline of Their Big Machine Feud |url=https://www.etonline.com/taylor-swift-vs-scooter-braun-a-timeline-of-their-big-machine-feud-136558 |access-date=March 6, 2022 |website=Entertainment Tonight |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306061854/https://www.etonline.com/taylor-swift-vs-scooter-braun-a-timeline-of-their-big-machine-feud-136558 |url-status=live }} Paine also denied Big Machine's statement that said Swift "has admitted to contractually owing millions of dollars and multiple assets" to the label, and claimed the label is attempting to deflect from "the $7.9 million of unpaid royalties" that the label owes to Swift "over several years", as assessed by "an independent, professional auditor". Swift performed six songs at the 2019 AMAs on November 24, 2019, four of which were from her first six albums,{{NoteTag|Swift performed a medley of "The Man" (2020), "Love Story" (2008), "I Knew You Were Trouble" (2012), "Blank Space" (2014), "Shake It Off" (2014) with singers Camila Cabello and Halsey, and "Lover" (2019) featuring American ballet dancer Misty Copeland.{{cite web |title=AMA 2019: 'Artist of the Decade' Taylor Swift performs career's best songs |url=https://www.wionews.com/photos/taylor-swift-let-off-amas-stage-with-star-studded-artist-of-the-decade-performance-264340/amp |access-date=March 11, 2022 |website=WION |date=November 25, 2019 |archive-date=March 10, 2022 |archive-url=https://web.archive.org/web/20220310192218/https://www.wionews.com/photos/taylor-swift-let-off-amas-stage-with-star-studded-artist-of-the-decade-performance-264340/amp |url-status=live }} The shirt Swift wore for "The Man" and the piano she played for "Lover" displayed the titles of the six albums.}} and received the Artist of the Decade award.{{cite web |date=November 25, 2019 |title=American Music Awards 2019: Taylor Swift takes artist of the decade in record-breaking haul |url=https://www.theguardian.com/culture/2019/nov/25/taylor-swift-wins-2019-ama-artist-of-the-year |access-date=March 10, 2022 |website=The Guardian |archive-date=March 10, 2022 |archive-url=https://web.archive.org/web/20220310192132/https://amp.theguardian.com/culture/2019/nov/25/taylor-swift-wins-2019-ama-artist-of-the-year |url-status=live }}

In April 2020, Big Machine released Live from Clear Channel Stripped 2008, a live album of Swift's performances at a 2008 radio show. Swift said she did not authorize the release, and dismissed it as "just another case of shameless greed in the time of Coronavirus".{{Cite news|title=Taylor Swift Slams Big Machine's New Unauthorized Live Album as 'Shameless Greed'|url=https://www.usatoday.com/story/entertainment/music/2020/04/23/taylor-swift-big-machines-new-unapproved-album-shameless-greed/3015021001/|last=Henderson|first=Cydney|date=April 23, 2020|newspaper=USA Today|access-date=April 23, 2020|archive-date=April 24, 2020|archive-url=https://web.archive.org/web/20200424052859/https://www.usatoday.com/story/entertainment/music/2020/04/23/taylor-swift-big-machines-new-unapproved-album-shameless-greed/3015021001/|url-status=live}} Live from Clear Channel Stripped 2008 earned only 33 units in the US and did not chart anywhere.{{cite web|last=Freidman|first=Rogan|date=April 27, 2020|title=Taylor Swift 2008 Live Album, Which the Singer Protested, is A Bust with Just 33 Copies Streamed So Far|url=https://www.showbiz411.com/2020/04/27/taylor-swift-2008-live-album-which-the-singer-protested-is-a-bust-with-just-33-copies-streamed-so-far|url-status=live|access-date=January 14, 2022|website=Showbiz411|archive-date=June 30, 2020|archive-url=https://web.archive.org/web/20200630022058/https://www.showbiz411.com/2020/04/27/taylor-swift-2008-live-album-which-the-singer-protested-is-a-bust-with-just-33-copies-streamed-so-far}} From August 2019 to January 2020, Big Machine released 4,000 vinyl editions of the singles from Taylor Swift for the album's 13th anniversary, which was met with immediate backlash from Swift's supporters.{{Cite magazine |last=Ramli |first=Sofiana |date=July 11, 2019 |title=Big Machine to re-release Taylor Swift's early singles on limited-edition vinyl |url=https://www.nme.com/news/music/taylor-swift-big-machine-singles-limited-edition-vinyl-2527200 |access-date=December 6, 2022 |magazine=NME |archive-date=December 6, 2022 |archive-url=https://web.archive.org/web/20221206004203/https://www.nme.com/news/music/taylor-swift-big-machine-singles-limited-edition-vinyl-2527200 |url-status=live }}{{Cite news |date=July 10, 2019 |title=Taylor Swift's former record label draws criticism for repackaging her catalog |url=https://www.latimes.com/entertainment/music/la-et-ms-taylor-swift-big-machine-scooter-braun-forbes-wealth-20190710-story.html |url-access=subscription |access-date=December 6, 2022 |newspaper=Los Angeles Times |archive-date=December 6, 2022 |archive-url=https://web.archive.org/web/20221206004203/https://www.latimes.com/entertainment/music/la-et-ms-taylor-swift-big-machine-scooter-braun-forbes-wealth-20190710-story.html |url-status=live }}

Swift's solution to her situation was to create new recordings of all of the musical work in the six albums, using the publishing rights she retained, and to have the finished product sound as close to the original as possible. She announced in August 2019, on a special episode of CBS News Sunday Morning with American journalist Tracy Smith,{{cite web |last=Komonibo |first=Ineye |title=Making Sense of the Flying Accusations Between Taylor Swift, Scooter Braun, & Big Machine Records |url=https://www.refinery29.com/en-us/2019/11/8811781/taylor-swift-scooter-braun-accusations-timeline |access-date=March 10, 2022 |agency=Refinery29 |archive-date=April 28, 2021 |archive-url=https://web.archive.org/web/20210428212758/https://www.refinery29.com/en-us/2019/11/8811781/taylor-swift-scooter-braun-accusations-timeline |url-status=live }} that she would "re-record" and release the six albums to own the complete rights herself,{{Cite magazine|title=Taylor Swift's 'Love Story (Taylor's Version)' Debuts at No. 1 on Hot Country Songs Chart: 'I'm So Grateful to the Fans'|url=https://www.billboard.com/articles/business/chart-beat/9529564/taylor-swift-love-story-number-one-hot-country-songs/|access-date=February 23, 2021|magazine=Billboard|date=February 22, 2021|archive-date=April 22, 2021|archive-url=https://web.archive.org/web/20210422005222/https://www.billboard.com/articles/business/chart-beat/9529564/taylor-swift-love-story-number-one-hot-country-songs|url-status=live}}{{cite web|url=https://www.bbc.com/news/entertainment-arts-49432817|title=Taylor Swift wants to re-record her old hits after ownership row|publisher=BBC|date=August 22, 2019|access-date=February 13, 2021|archive-date=August 22, 2019|archive-url=https://web.archive.org/web/20190822202321/https://www.bbc.com/news/entertainment-arts-49432817|url-status=live}}{{cite web|last=America|first=Good Morning|title=Taylor Swift will re-record her old music next year after ownership dispute|url=https://www.goodmorningamerica.com/culture/story/taylor-swift-record-music-year-important-artists-work-65115745|access-date=April 24, 2021|website=Good Morning America|archive-date=November 12, 2021|archive-url=https://web.archive.org/web/20211112064927/https://www.goodmorningamerica.com/culture/story/taylor-swift-record-music-year-important-artists-work-65115745|url-status=live}} as soon as her Big Machine contract allowed her to.{{NoteTag|Swift's recording contract with Big Machine stipulated that she would be able to re-record a song or an album only after five years since their respective release dates. For instance, Fearless was released on November 11, 2008, and thus it had been eligible for re-recording since November 11, 2013.}} By re-recording, Swift is technically covering her own songs as new recordings, resulting in new masters she fully owns, enabling her to control the licensing of her songs for commercial use, known as synchronization, by evading the owners of the older masters and subsequently devaluing them.

In October 2020, Braun sold the masters, associated videos and artworks to Shamrock Holdings,{{cite magazine |last=Halperin |first=Shirley |date=November 16, 2020 |title=Scooter Braun Sells Taylor Swift's Big Machine Masters for Big Pay Day |url=https://variety.com/2020/music/news/scooter-braun-sells-taylor-swift-big-machine-masters-1234832080/ |url-status=live |magazine=Variety |archive-url=https://web.archive.org/web/20201116200243/https://variety.com/2020/music/news/scooter-braun-sells-taylor-swift-big-machine-masters-1234832080/ |archive-date=November 16, 2020 |access-date=November 16, 2020}} an American private equity firm owned by the Disney estate,{{NoteTag|Not to be confused with the Walt Disney Company. Shamrock is a private corporation founded by Roy E. Disney as the Disney family's investment firm. The family completely owns Shamrock and remains its sole investor.{{cite web|last=Johnson|first=Greg|date=September 28, 2005|archive-url=https://web.archive.org/web/20110121232304/http://articles.latimes.com/2005/sep/28/business/fi-globetrotters28|url=https://www.latimes.com/archives/la-xpm-2005-sep-28-fi-globetrotters28-story.html|archive-date=January 21, 2011|title=Roy Disney-Led Fund Buys 80% of Harlem Globetrotters|website=Los Angeles Times|url-status=live|access-date=April 13, 2022}}|name=A}} for a reported $405 million.{{Cite magazine |last=Knopper |first=Steve |date=August 17, 2022 |title=How a Kid Flick Got Taylor Swift to Remake a Previously Off-Limits Song |url=https://www.billboard.com/pro/taylor-swift-movie-songs-synchs-1989-super-pets/ |access-date=August 18, 2022 |magazine=Billboard |archive-date=August 18, 2022 |archive-url=https://web.archive.org/web/20220818070027/https://www.billboard.com/pro/taylor-swift-movie-songs-synchs-1989-super-pets/ |url-status=live }} Swift stated that she attempted to negotiate with Braun, but that he offered her a chance to buy the masters back only if she signed an "ironclad" NDA that only allowed her to speak positively about Braun during the process; she refused to sign the NDA.{{cite web|last1=Beumont-Thomas|first1=Ben|date=November 17, 2020|title=Taylor Swift criticises Scooter Braun after $300m masters sale|url=https://www.theguardian.com/music/2020/nov/17/taylor-swift-criticises-scooter-braun-amid-300m-masters-sale|url-status=live|archive-url=https://web.archive.org/web/20201118003825/https://www.theguardian.com/music/2020/nov/17/taylor-swift-criticises-scooter-braun-amid-300m-masters-sale|archive-date=November 18, 2020|access-date=November 18, 2020|website=The Guardian}}{{cite web |last=Henini |first=Janine |date=March 16, 2022 |title=Women Changing the Music Industry Today: 'I Deserve the Spotlight' |url=https://people.com/music/women-changing-music-industry-today/ |access-date=March 18, 2022 |website=People |archive-date=March 18, 2022 |archive-url=https://web.archive.org/web/20220318013851/https://people.com/music/women-changing-music-industry-today/ |url-status=live }} She also claimed that Braun mandated Shamrock not to notify her about the sale until it is complete,{{cite news|last=Hirwani|first=Peoni|date=September 21, 2021|title=Taylor Swift's Wildest Dreams could overthrow the original version on UK chart|url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-wildest-dreams-uk-chart-b1923948.html|url-status=live|access-date=September 22, 2021|website=The Independent|archive-date=October 29, 2021|archive-url=https://web.archive.org/web/20211029020851/https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-wildest-dreams-uk-chart-b1923948.html}} and that she further declined an offer by Shamrock to become an equity partner, on the grounds that Braun and Ithaca Holdings would continue to financially benefit from her work.{{Cite news|last1=Sisario|first1=Ben|last2=Coscarelli|first2=Joe|last3=Kelly|first3=Kate|date=November 17, 2020|title=Taylor Swift Denounces Scooter Braun as Her Catalog Is Sold Again|newspaper=The New York Times|url=https://www.nytimes.com/2020/11/16/arts/music/taylor-swift-scooter-braun-masters.html|url-status=live|access-date=November 17, 2020|archive-url=https://web.archive.org/web/20201117003355/https://www.nytimes.com/2020/11/16/arts/music/taylor-swift-scooter-braun-masters.html|archive-date=November 17, 2020}} Swift upheld her original decision and began the re-recording process in November 2020.{{cite magazine|title=Taylor Swift Confirms Sale of Her Masters, Says She Is Already Re-Recording Her Catalog|url=https://variety.com/2020/music/news/taylor-swift-responds-scooter-brauns-sale-of-her-catalog-saying-1234833284/|first=Chris|last=Willman|magazine=Variety|date=November 16, 2020|access-date=November 18, 2020|archive-date=November 17, 2020|archive-url=https://web.archive.org/web/20201117223216/https://variety.com/2020/music/news/taylor-swift-responds-scooter-brauns-sale-of-her-catalog-saying-1234833284/|url-status=live}} In response, Shamrock released a statement: "We made this investment because we believe in the immense value and opportunity that comes with [Swift's] work. We fully respect and support her decision and, while we hoped to formally partner, we also knew [Swift's re-recording venture] was a possible outcome that we considered." According to a June 2023 Music Business Worldwide report, Braun and Ithaca earned a profit of $265 million from buying and selling the masters.{{Cite news |last=Ingham |first=Tim |date=June 14, 2023 |title=Reliving the Taylor Swift catalog sale saga (and following the money{{nbsp}}...) |url=https://www.musicbusinessworldwide.com/taylor-swift-catalog-sale-following-the-money/ |access-date=June 15, 2023 |agency=Music Business Worldwide |archive-date=June 14, 2023 |archive-url=https://web.archive.org/web/20230614214243/https://www.musicbusinessworldwide.com/taylor-swift-catalog-sale-following-the-money/ |url-status=live }}

Swift began releasing her re-recorded music in 2021. The re-recorded albums and songs are identified by the note "(Taylor's Version)" added to all of their titles, to distinguish them from the older recordings.{{cite magazine|last=Battan|first=Carrie|url=https://www.newyorker.com/culture/cultural-comment/taylor-swift-wins-with-fearless-taylors-version|title=Taylor Swift Wins with "Fearless (Taylor's Version)"|date=April 12, 2021|magazine=The New Yorker|access-date=June 26, 2021|archive-date=April 12, 2021|archive-url=https://web.archive.org/web/20210412200235/https://www.newyorker.com/culture/cultural-comment/taylor-swift-wins-with-fearless-taylors-version|url-status=live}}

In February 2021, Swift announced that she had finished re-recording Fearless and released "Love Story (Taylor's Version)", a re-recording of the album's lead single "Love Story", on February 12.{{cite web|url=https://www.bbc.com/news/entertainment-arts-56038367|title=Taylor Swift's two versions Love Story compared|first=Mark|last=Savage|publisher=BBC|date=February 12, 2021|accessdate=February 12, 2021|archive-date=February 13, 2021|archive-url=https://web.archive.org/web/20210213005241/https://www.bbc.com/news/entertainment-arts-56038367|url-status=live}} Fearless (Taylor's Version) was released on April 9 to rave reviews from music critics, who praised Swift's move to re-record her music, viewing it as an act of preservation of artists' rights.{{cite news|date=April 9, 2021|title=Taylor Swift wisely chooses not to rewrite history on Fearless (Taylor's Version) – review|url=https://www.independent.co.uk/arts-entertainment/music/reviews/taylor-swift-fearless-review-taylors-version-b1828897.html|access-date=April 10, 2021|website=The Independent|archive-date=April 9, 2021|archive-url=https://web.archive.org/web/20210409084222/https://www.independent.co.uk/arts-entertainment/music/reviews/taylor-swift-fearless-review-taylors-version-b1828897.html|url-status=live}}{{Cite magazine|last1=Bernstein|first1=Jonathan|date=April 9, 2021|title=Taylor Swift Carefully Reimagines Her Past on 'Fearless: Taylor's Version'|url=https://www.rollingstone.com/music/music-album-reviews/taylor-swift-fearless-taylors-version-1153454/|access-date=April 10, 2021|magazine=Rolling Stone|archive-date=April 9, 2021|archive-url=https://web.archive.org/web/20210409134350/https://www.rollingstone.com/music/music-album-reviews/taylor-swift-fearless-taylors-version-1153454/|url-status=live}}{{cite web|date=April 9, 2021|title=Taylor Swift: Fearless (Taylor's Version) review – old wounds take on new resonances {{!}} Alexis Petridis' album of the week|url=http://www.theguardian.com/music/2021/apr/09/taylor-swift-fearless-taylors-version-review|access-date=April 10, 2021|website=The Guardian |archive-date=April 9, 2021|archive-url=https://web.archive.org/web/20210409103004/https://www.theguardian.com/music/2021/apr/09/taylor-swift-fearless-taylors-version-review|url-status=live}} On September 15, following a viral TikTok trend involving "Wildest Dreams" (2015) that was gaining traction, the older recording of the song accumulated 735,000 plays on Spotify, marking the highest single-day streams ever for the song on the streaming platform. On September 17, Swift teased the re-recorded song's bridge as part of the said trend with a snippet on TikTok, captioning "if you guys want to use my version of wildest dreams for the slow zoom trend, here she is!". "Wildest Dreams (Taylor's Version)" was subsequently released to streaming platforms. Swift stated that she saw "Wildest Dreams" trending on TikTok and thought fans should have "[her] version" of the song.{{Cite magazine|last=Legatspi|first=Althea|date=September 17, 2021|title=Taylor Swift Surprise-Releases 'Wildest Dreams (Taylor's Version)' for Avid TikTokers|url=https://www.rollingstone.com/music/music-news/taylor-swift-wildest-dreams-taylors-version-1228197/|url-status=live|access-date=September 22, 2021|magazine=Rolling Stone|archive-date=November 14, 2021|archive-url=https://web.archive.org/web/20211114011813/https://www.rollingstone.com/music/music-news/taylor-swift-wildest-dreams-taylors-version-1228197/}}{{cite web|last=Willman|first=Chris|date=September 17, 2021|title=Taylor Swift's 'Wildest Dreams (Taylor's Version)' Quickly Beats the Original Song's Spotify Record for Single-Day Plays|url=https://variety.com/2021/music/news/taylor-swifts-wildest-dreams-taylors-version-quickly-beats-the-original-songs-spotify-record-for-single-day-plays-1235067441/|url-status=live|access-date=September 22, 2021|website=Variety|archive-date=September 17, 2021|archive-url=https://web.archive.org/web/20210917183822/https://variety.com/2021/music/news/taylor-swifts-wildest-dreams-taylors-version-quickly-beats-the-original-songs-spotify-record-for-single-day-plays-1235067441/}} In its first four hours of availability, "Wildest Dreams (Taylor's Version)" amassed 2,003,391 Spotify streams, breaking the record the older "Wildest Dreams" had set a few days prior.{{cite web|last=Willman|first=Chris|date=September 17, 2021|title=Taylor Swift's 'Wildest Dreams (Taylor's Version)' Quickly Beats the Original Song's Spotify Record for Single-Day Plays|url=https://variety.com/2021/music/news/taylor-swifts-wildest-dreams-taylors-version-quickly-beats-the-original-songs-spotify-record-for-single-day-plays-1235067441/|url-status=live|access-date=September 17, 2021|website=Variety|archive-date=September 17, 2021|archive-url=https://web.archive.org/web/20210917183822/https://variety.com/2021/music/news/taylor-swifts-wildest-dreams-taylors-version-quickly-beats-the-original-songs-spotify-record-for-single-day-plays-1235067441/}}

On November 12, 2021, Swift released Red (Taylor's Version), the re-recorded issue of Red, consisting of all 30 songs that were originally meant for the 2012 version.{{Cite magazine|last=Lipshutz|first=Jason|date=June 18, 2021|title=Taylor Swift Bumps Up Release of 'Red (Taylors Version)' by a Week|url=https://variety.com/2021/music/news/taylor-swift-red-shifts-release-date-taylors-version-1235077968/|archive-url=https://web.archive.org/web/20211111122420/https://variety.com/2021/music/news/taylor-swift-red-shifts-release-date-taylors-version-1235077968/|archive-date=November 11, 2021|access-date=September 30, 2021|magazine=Billboard|url-status=live}} The album broke several sales, streaming, and chart records,{{Cite magazine|last=Iasimone|first=Ashley|date=November 14, 2021|title=Taylor Swift Breaks Spotify Single-Day Streaming Records With 'Red (Taylor's Version)'|url=https://www.billboard.com/articles/columns/pop/9659694/taylor-swift-red-taylors-version-spotify-streaming-record-single-day/|url-status=live|archive-url=https://web.archive.org/web/20211115230116/https://www.billboard.com/articles/columns/pop/9659694/taylor-swift-red-taylors-version-spotify-streaming-record-single-day/|archive-date=November 15, 2021|access-date=November 14, 2021|magazine=Billboard}}{{Cite magazine|last=Caulfield|first=Keith|date=November 21, 2021|title=Taylor Swift Scores 10th No. 1 Album on Billboard 200 Chart With 'Red (Taylor's Version)'|url=https://www.billboard.com/music/chart-beat/taylor-swift-tenth-number-one-album-billboard-200-red-taylors-version-1235000860/|access-date=November 22, 2021|magazine=Billboard|archive-date=November 23, 2021|archive-url=https://web.archive.org/web/20211123123924/https://www.billboard.com/music/chart-beat/taylor-swift-tenth-number-one-album-billboard-200-red-taylors-version-1235000860/|url-status=live}} and was met with widespread acclaim,{{cite web|last=Khan|first=Fawzi|date=November 13, 2021|title=10 Songs From Red (Taylor's Version) That Are Better Than The Original|url=https://screenrant.com/songs-from-taylor-swift-red-taylors-version-that-improve-better-than-original/|url-status=live|archive-url=https://web.archive.org/web/20211113222733/https://screenrant.com/songs-from-taylor-swift-red-taylors-version-that-improve-better-than-original/amp/|archive-date=November 13, 2021|access-date=November 13, 2021|website=Screen Rant}} becoming her highest-rated album by critics on Metacritic.{{Cite web |title=Red (Taylor's Version) by Taylor Swift |url=https://www.metacritic.com/music/red-taylors-version/taylor-swift |agency=Metacritic |access-date=December 1, 2021|archive-date=November 13, 2021 |archive-url=https://web.archive.org/web/20211113222647/https://www.metacritic.com/music/red-taylors-version/taylor-swift/critic-reviews |url-status=live}} Its closing track, "All Too Well (10 Minute Version) (Taylor's Version) (From the Vault)", scored Swift the eighth Billboard Hot 100 number-one song of her career and garnered the Guinness World Record for the longest song ever to top the chart.{{cite web|date=November 26, 2021|title=Taylor Swift's 10-minute 'All Too Well' is longest song to reach No.1|url=https://www.guinnessworldrecords.com/news/2021/11/taylor-swifts-10-minute-all-too-well-is-longest-song-to-reach-no-1-683614|access-date=November 26, 2021|website=Guinness World Records|archive-date=November 29, 2021|archive-url=https://web.archive.org/web/20211129165610/https://www.guinnessworldrecords.com/news/2021/11/taylor-swifts-10-minute-all-too-well-is-longest-song-to-reach-no-1-683614|url-status=live}} The song's producer Jack Antonoff told Rolling Stone that a 10-minute-long song topping the Hot 100 teaches artists to "not listen" to what the industry has to say.{{Cite magazine|last=Richards|first=Will|date=December 21, 2021|title=Jack Antonoff: 'All Too Well' teaches artists to "not listen" to industry|url=https://www.rollingstone.co.uk/music/news/jack-antonoff-taylor-swift-all-too-well-success-industry-8584/|access-date=December 23, 2021|website=Rolling Stone UK|archive-date=December 23, 2021|archive-url=https://web.archive.org/web/20211223071301/https://www.rollingstone.co.uk/music/news/jack-antonoff-taylor-swift-all-too-well-success-industry-8584/|url-status=live}} "This Love (Taylor's Version)", a track from 1989 (Taylor's Version), was released on May 6, 2022.{{cite magazine |last1=Willman |first1=Chris |date=May 5, 2022 |title=Taylor Swift Debuts 'This Love (Taylor's Version),' From '1989' Redo, in Amazon's 'The Summer I Turned Pretty' Trailer |url=https://variety.com/2022/music/news/taylor-swift-this-love-taylors-version-1989-trailer-amazon-summer-i-turned-pretty-1235258942/ |magazine=Variety |access-date=May 5, 2022 |archive-date=May 5, 2022 |archive-url=https://web.archive.org/web/20220505163335/https://variety.com/2022/music/news/taylor-swift-this-love-taylors-version-1989-trailer-amazon-summer-i-turned-pretty-1235258942/ |url-status=live }} In September 2022, Swift reportedly turned down an offer to headline the Super Bowl LVII halftime show in 2023, refusing to play the show until her re-recording process is finished.{{Cite web |last1=Strauss |first1=Matthew |last2=Arcand |first2=Rob |date=September 24, 2022 |title=Taylor Swift Turns Down Offer to Play 2023 Super Bowl Halftime Show |url=https://pitchfork.com/news/taylor-swift-turns-down-offer-to-play-2023-super-bowl-halftime-show/ |access-date=September 25, 2022 |website=Pitchfork |archive-date=September 25, 2022 |archive-url=https://web.archive.org/web/20220925003946/https://pitchfork.com/news/taylor-swift-turns-down-offer-to-play-2023-super-bowl-halftime-show/ |url-status=live }}

In March 2023, ahead of the Eras Tour, Swift released a re-recording of the Speak Now deluxe edition track "If This Was a Movie", along with re-recordings of "Safe & Sound" and "Eyes Open" from The Hunger Games: Songs from District 12 and Beyond.{{Cite magazine |last=MacCary |first=Julia |date=March 16, 2023 |title=Taylor Swift Is Dropping Four Unreleased Songs Ahead of Her Eras Tour Start |url=https://variety.com/2023/music/news/taylor-swift-unreleased-new-songs-eras-tour-1235556815/ |access-date=March 16, 2023 |magazine=Variety |archive-date=March 30, 2023 |archive-url=https://web.archive.org/web/20230330080403/https://variety.com/2023/music/news/taylor-swift-unreleased-new-songs-eras-tour-1235556815/ |url-status=live }} At the tour's first Nashville show on May 5, Swift announced Speak Now (Taylor's Version), which was released on July 7.{{Cite news |first=Angeline Jane |last=Bernabe |title=Taylor Swift announces 'Speak Now (Taylor's Version)' |url=https://www.yahoo.com/gma/taylor-swift-announces-she-recorded-035100636.html |access-date=May 6, 2023 |agency=Yahoo! News |date=May 5, 2023 |archive-date=May 6, 2023 |archive-url=https://web.archive.org/web/20230506040604/https://www.yahoo.com/gma/taylor-swift-announces-she-recorded-035100636.html |url-status=live }} It broke the Spotify record for the most-single days streams for an album in 2023,{{Cite tweet|number=1677736478271578113|user=Spotify|title=We've had the time of our lives breaking records with you 💜 @taylorswift13|date=July 8, 2023|access-date=July 9, 2023}} made Swift the first woman to score 12 Billboard 200 number-one albums,{{Cite magazine |last=Caulfield |first=Keith |date=July 16, 2023 |title=Taylor Swift's Re-Recorded 'Speak Now' Debuts at No. 1 on Billboard 200 With 2023's Biggest Week |url=https://www.billboard.com/music/chart-beat/taylor-swift-speak-now-taylors-version-number-one-debut-billboard-200-chart-1235372565/ |magazine=Billboard |access-date=July 16, 2023 |archive-date=July 19, 2023 |archive-url=https://archive.today/20230719003927/https://www.billboard.com/music/chart-beat/taylor-swift-speak-now-taylors-version-number-one-debut-billboard-200-chart-1235372565/ |url-status=live }} and the fastest woman to collect 10 number-one albums in the UK, surpassing Madonna.{{Cite web |last=Smith |first=Carl |date=July 14, 2023 |title=Taylor Swift secures 10th Number 1 album with Speak Now (Taylor's Version) |url=https://www.officialcharts.com/chart-news/speak-now-taylor-swift-version-number-1 |access-date=July 14, 2023 |publisher=Official Charts Company |archive-date=July 14, 2023 |archive-url=https://web.archive.org/web/20230714154212/https://www.officialcharts.com/chart-news/speak-now-taylor-swift-version-number-1 |url-status=live }}

1989 (Taylor's Version) was released on October 27, 2023.{{cite magazine | last1=Grow | first1=Kory | last2=Mier | first2=Tomás | title=Shake It Off Again: Taylor Swift's '1989 (Taylor's Version)' Is Finally on the Way | magazine=Rolling Stone | date=August 10, 2023 | url=https://www.rollingstone.com/music/music-news/taylor-swift-1989-taylors-version-announcement-1234803629/ | access-date=August 10, 2023 | archive-date=August 10, 2023 | archive-url=https://web.archive.org/web/20230810233239/https://www.rollingstone.com/music/music-news/taylor-swift-1989-taylors-version-announcement-1234803629/ | url-status=live }} Globally, it garnered the highest single-day streams for an album in 2023 on Spotify,{{Cite web |last=Ingham |first=Tim |date=November 6, 2023 |title=Taylor Swift's 1989 (Taylor's Version) attracted 1,329% more streams than the original version of 1989 in the US last week |url=https://www.musicbusinessworldwide.com/taylor-swifts-taylors-version-of-1989-attracted-1329-more-streams-original-1989/ |url-status=live |archive-url=https://web.archive.org/web/20231117030600/https://www.musicbusinessworldwide.com/taylor-swifts-taylors-version-of-1989-attracted-1329-more-streams-original-1989/ |archive-date=November 17, 2023 |access-date=November 17, 2023 |website=Music Business Worldwide}} and its tracks occupied the top six of the Billboard Global 200 concurrently, making Swift the first artist to do so.{{Cite web |last=Trust |first=Gary |date=November 6, 2023 |title=Taylor Swift Makes History With Top 6 Songs, All From 1989 (Taylor's Version), on Billboard Global 200 Chart |url=https://www.billboard.com/music/chart-beat/taylor-swift-top-six-songs-global-200-1989-taylors-version-1235464643/ |url-status=live |archive-url=https://web.archive.org/web/20231114151040/https://www.billboard.com/music/chart-beat/taylor-swift-top-six-songs-global-200-1989-taylors-version-1235464643/ |archive-date=November 14, 2023 |access-date=November 6, 2023 |magazine=Billboard}} In the US, 1989 (Taylor's Version) became Swift's record-extending sixth album to sell one million copies in a single week,{{Cite magazine |last=Caulfield |first=Keith |date=November 1, 2023 |title=Taylor Swift's 1989 (Taylor's Version) Has Sold Over 1 Million Albums in the U.S. |url=https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-first-day-sales-1235457435/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20231028235014/https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-first-day-sales-1235457435/ |archive-date=October 28, 2023 |access-date=November 1, 2023}} and surpassed Midnights, her tenth studio album, for the highest first-week vinyl sales of the 21st century.{{Cite magazine |last=Caulfield |first=Keith |date=November 2, 2023 |title=Taylor Swift's 1989 (Taylor's Version) Breaks Modern-Era Single-Week Vinyl Sales Record |url=https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-first-day-sales-1235457435/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20231028235014/https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-first-day-sales-1235457435/ |archive-date=October 28, 2023 |access-date=November 2, 2023}} 1989 (Taylor's Version) debuted atop the Billboard 200 with over 1.6 million units, surpassing the original 1989{{'s}} first-week figures by 400,000 units, and marked the largest album sales week of Swift's career and the 2020s decade.{{Cite magazine |last=Caulfield |first=Keith |date=November 5, 2023 |title=Taylor Swift's 1989 (Taylor's Version) Debuts at No. 1 on Billboard 200 With Biggest Week in Nearly a Decade |url=https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-number-one-billboard-200-albums-chart-1235463917/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20231105200203/https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-number-one-billboard-200-albums-chart-1235463917/ |archive-date=November 5, 2023 |access-date=November 5, 2023}} The vault tracks "Is It Over Now?", "Now That We Don't Talk", and {{"'}}Slut!{{'"}} occupied the top three spots of the Hot 100 in that order.{{Cite magazine |last=Zellner |first=Xander |date=November 6, 2023 |title=Taylor Swift Charts All 21 Songs From 1989 (Taylor's Version) on the Hot 100 |url=https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-all-songs-hot-100-1235464591/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20231106204255/https://www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-all-songs-hot-100-1235464591/ |archive-date=November 6, 2023 |access-date=November 6, 2023}}

On November 16, 2020, Variety journalist Shirley Halperin reported, "some insiders speculate the value [of Swift's masters] could be as high as $450 million once certain earn-backs are factored in". According to a November 2021 report by Financial Times, Braun believed that Swift was "just bluffing" about re-recording. The newspaper stated that, after purchasing Big Machine, Braun began searching for buyers for the masters of Swift's back catalog, and that he and co-investors told potential buyers that Swift would not actually re-record the albums, calling her announcement an "empty threat"; Braun also told the buyers that Swift's posts about the dispute would only generate more publicity, boosting streams and downloads of the albums. Financial Times also alleged that the deal between Braun and Shamrock included "a post-purchase earnout to Braun and Carlyle Group, if sales and streams hit specific targets".{{Cite news|last=Nicolaou|first=Anna|date=November 11, 2021|title=Taylor Swift's battle to shake off the suits|work=Financial Times|url=https://www.ft.com/content/b36a0161-572f-48d0-9562-c8588499cbad|url-access=subscription|access-date=December 5, 2021|archive-date=December 5, 2021|archive-url=https://web.archive.org/web/20211205174413/https://www.ft.com/content/b36a0161-572f-48d0-9562-c8588499cbad|url-status=live}} On December 10, 2021, The New York Times published that the Carlyle Group contacted Braun and encouraged him to reach a cease-fire with Swift, such as a joint-venture partnership, to prevent her from re-recording, according to an undisclosed group of "four people close to the situation", three of whom said the firm was "unhappy to be dragged into the dispute in such a public way".

Business Insider reporter Anna Silman released an investigation exclusive in March 2022. Silman wrote that one of Swift's many reasons to detest Braun's procurement of the masters is his poor handling of the relationship between Justin Bieber and Selena Gomez, the latter being one of Swift's closest friends and vice versa.{{NoteTag|Swift and Gomez regard each other as one of their greatest friends and have expressed their admiration for each other numerous times in the media since 2008. Their friendship has been widely covered by media outlets and mainstream publications.{{Cite web |title=Selena Gomez And Taylor Swift's Friendship Timeline: How Long Have They Been BFFs? |url=https://www.capitalfm.com/artists/selena-gomez/taylor-swift-friendship-timeline-justin-bieber/ |access-date=April 22, 2022 |website=CapitalFM |date=June 11, 2021 |archive-date=June 30, 2022 |archive-url=https://web.archive.org/web/20220630042731/https://www.capitalfm.com/artists/selena-gomez/taylor-swift-friendship-timeline-justin-bieber/ |url-status=live }}}} Silman also stated that Braun controlled news stories of several media outlets and blogs. American rapper Lil Twist told Silman that Braun used tabloid websites such as TMZ and Page Six to plant negative stories about the rapper. Silman claimed that Braun refused to speak on the record, and that many others were afraid to go on record due to Braun's "rep for litigiousness". Additionally, she stated that Braun's lawyer, Marty Singer, threatened Business Insider several times over the investigation, claiming Silman is biased and has "deep ties to the Taylor Swift camp".{{Cite news |last=Silman |first=Anna |date=March 1, 2022 |title=The many faces of Scooter Braun |url=https://www.businessinsider.com/scooter-braun-profile-manager-bieber-ariana-grande-kanye-taylor-swift-2022-2 |url-access=subscription |access-date=March 1, 2022 |website=Business Insider |archive-date=March 1, 2022 |archive-url=https://web.archive.org/web/20220301163856/https://www.businessinsider.com/scooter-braun-profile-manager-bieber-ariana-grande-kanye-taylor-swift-2022-2 |url-status=live }}

In April 2021, Braun merged Ithaca with South Korean entertainment company Hybe Corporation, which purchased Ithaca for a 100 percent stake through its wholly owned subsidiary, Hybe America. The deal, valued at $1 billion, brought the SB Projects and Big Machine rosters, including Bieber, Grande, Lovato, J Balvin, Thomas Rhett, Florida Georgia Line, and Lady A, together with K-pop acts like BTS, Tomorrow X Together, and Seventeen. Braun joined the board of Hybe.{{Cite magazine |last1=Frater |first1=Patrick |last2=Halperin |first2=Shirley |date=April 2, 2021 |title=BTS Label Owner HYBE Merges With Scooter Braun's Ithaca Holdings for $1 Billion (EXCLUSIVE) |url=https://variety.com/2021/music/news/hybe-merges-ithaca-holdings-scooter-braun-bts-1234943092/ |access-date=October 1, 2022 |magazine=Variety |archive-date=October 1, 2022 |archive-url=https://web.archive.org/web/20221001062420/https://variety.com/2021/music/news/hybe-merges-ithaca-holdings-scooter-braun-bts-1234943092/ |url-status=live }} In a September 2022 interview with NPR's Jay Williams, Braun stated he regrets the way the Big Machine acquisition was handled, admitted he came from a "place of arrogance" when he assumed that he and Swift "could work things out", and that he learned "an important lesson". Braun also stated that he was forced to make the purchase under a "very strict NDA" and hence was not allowed to talk to anybody about it.{{Cite magazine |last=Mier |first=Tomás |date=September 30, 2022 |title=Scooter Braun Claims He 'Regrets' the Way Taylor Swift Deal Was Handled: I 'Learned an Important Lesson' |url=https://www.rollingstone.com/music/music-news/taylor-swift-scooter-braun-claims-regrets-deal-approach-1234602903/ |access-date=October 1, 2022 |magazine=Rolling Stone |archive-date=October 1, 2022 |archive-url=https://web.archive.org/web/20221001034117/https://www.rollingstone.com/music/music-news/taylor-swift-scooter-braun-claims-regrets-deal-approach-1234602903/ |url-status=live }}{{Cite magazine |last=Aswad |first=Jem |date=September 30, 2022 |title=Scooter Braun Says He 'Regrets' the Way Taylor Swift Catalog Acquisition Was Handled |url=https://variety.com/2022/music/news/scooter-braun-regrets-taylor-swift-catalog-acquisition-arrogant-1235389394/ |access-date=October 1, 2022 |magazine=Variety |archive-date=September 30, 2022 |archive-url=https://web.archive.org/web/20220930181021/https://variety.com/2022/music/news/scooter-braun-regrets-taylor-swift-catalog-acquisition-arrogant-1235389394/ |url-status=live }}

The controversy was highly publicized, drawing reactions and critiques from across the internet. Swift's re-recordings were one of the most widely discussed and covered news topics of 2020–2021, and were described by media outlets as one of 2021's most prominent pop-culture events.Sources on the dispute's media attention

1. {{cite news |title=2021 was another difficult year. These 100 things made USA TODAY's entertainment team happy. |url=https://www.usatoday.com/story/entertainment/2021/12/27/good-news-2021-100-positive-things-after-another-tough-year/8666977002/ |access-date=December 28, 2021 |newspaper=USA Today |archive-date=December 27, 2021 |archive-url=https://web.archive.org/web/20211227233855/https://www.usatoday.com/story/entertainment/2021/12/27/good-news-2021-100-positive-things-after-another-tough-year/8666977002/ |url-status=live |ref=none}}
2. {{Cite news |last=Niemietz |first=Brian |title=Top newsmakers of 2021 included leaders, losers, killers, entertainers and a GOAT |newspaper=New York Daily News |url=https://www.nydailynews.com/news/national/ny-2021-names-in-news-new-york-daily-news-20211227-brguotn2evbcfeefplpk6mmevu-story.html |url-status=live |access-date=December 28, 2021 |archive-date=December 28, 2021 |archive-url=https://web.archive.org/web/20211228011827/https://www.nydailynews.com/news/national/ny-2021-names-in-news-new-york-daily-news-20211227-brguotn2evbcfeefplpk6mmevu-story.html |ref=none}}
3. {{cite news |author=Scottie Andrew and Leah Asmelash |date=December 29, 2021 |title=The pop culture moments of 2021 we couldn't forget if we tried |url=https://www.cnn.com/2021/12/29/entertainment/best-pop-culture-moments-2021-cec/index.html |access-date=December 30, 2021 |agency=CNN |archive-date=December 29, 2021 |archive-url=https://web.archive.org/web/20211229232042/https://www.cnn.com/2021/12/29/entertainment/best-pop-culture-moments-2021-cec/index.html |url-status=live |ref=none}}
4. {{Cite magazine |date=December 15, 2021 |title=The 10 best pop-culture moments of 2021 |url=https://www.vogue.in/culture-and-living/content/the-10-best-pop-culture-moments-of-2021 |magazine=Vogue |access-date=December 30, 2021 |archive-date=December 29, 2021 |archive-url=https://web.archive.org/web/20211229160644/https://www.vogue.in/culture-and-living/content/the-10-best-pop-culture-moments-of-2021 |url-status=live |ref=none}}
5. {{Cite news |last=Ruggieri |first=Melissa |date=December 29, 2021 |title=Ye's 'Donda' rollout, Adele's triumphant return and more of 2021's biggest music moments |newspaper=USA Today |url=https://www.usatoday.com/story/entertainment/music/2021/12/29/kanye-donda-adele-return-the-weeknd-super-bowl-olivia-rodrigo-debut-among-best-2021-music-moments/9028361002/ |access-date=December 30, 2021 |archive-date=December 29, 2021 |archive-url=https://web.archive.org/web/20211229192309/https://www.usatoday.com/story/entertainment/music/2021/12/29/kanye-donda-adele-return-the-weeknd-super-bowl-olivia-rodrigo-debut-among-best-2021-music-moments/9028361002/ |url-status=live |ref=none}}
6. {{Cite news |date=December 17, 2021 |title=How Taylor Swift reclaimed 2012 to win 2021 |newspaper=Los Angeles Times |url=https://www.latimes.com/entertainment-arts/music/story/2021-12-17/taylor-swift-red-fearless-evermore |access-date=December 30, 2021 |archive-date=December 30, 2021 |archive-url=https://web.archive.org/web/20211230061136/https://www.latimes.com/entertainment-arts/music/story/2021-12-17/taylor-swift-red-fearless-evermore |url-status=live |ref=none}} Evening Standard called it "music's biggest feud", because "back catalogues regularly change hands behind the scenes, but almost never make headlines".{{Cite news |last=Rosseinsky |first=Katie |date=November 15, 2021 |title=How Taylor Swift is changing the music industry a re-record at a time |url=https://www.standard.co.uk/insider/taylor-swift-rerecording-albums-masters-fearless-b928211.html |access-date=April 19, 2022 |newspaper=Evening Standard |archive-date=April 9, 2021 |archive-url=https://web.archive.org/web/20210409085520/https://www.standard.co.uk/insider/taylor-swift-rerecording-albums-masters-fearless-b928211.html |url-status=live }} Hashtags "#IStandWithTaylor" and "#WeStandWithTaylor" trended worldwide on Twitter following Swift's post.{{cite web|title=#IStandWithTaylor: Twitter and Celebs React to Taylor Swift's Music Battle With Scooter Braun|date=November 14, 2019|first=Zach|last=Seemayer|work=Entertainment Tonight|url=https://www.etonline.com/istandwithtaylor-twitter-and-celebs-react-to-taylor-swifts-music-battle-with-scooter-braun-136383|url-status=live|access-date=December 10, 2021|archive-date=December 10, 2021|archive-url=https://web.archive.org/web/20211210205806/https://www.etonline.com/istandwithtaylor-twitter-and-celebs-react-to-taylor-swifts-music-battle-with-scooter-braun-136383}} Billboard wrote, since the controversy, acts "lined up for Team Swift or Team Braun, creating the most public battle about an artists' masters in recent memory".

File:Kelly Clarkson 2018 DoD Warrior Games Opening Ceremony 14 - Cropped 01.jpg urged Swift to re-record the albums.|upright]]

Swift's response and social media posts sparked support from many of her contemporaries. Musicians who openly supported her include Dionne Warwick,{{cite web|title=Dionne Warwick Doubles Down on Paying Postage for Taylor Swift's Scarf|url=https://www.etonline.com/dionne-warwick-doubles-down-on-offer-to-pay-postage-for-taylor-swifts-all-too-well-scarf-exclusive|access-date=December 6, 2021|website=Entertainment Tonight|date=December 2021 |archive-date=December 6, 2021|archive-url=https://web.archive.org/web/20211206081201/https://www.etonline.com/dionne-warwick-doubles-down-on-offer-to-pay-postage-for-taylor-swifts-all-too-well-scarf-exclusive|url-status=live}} Anne Murray,{{cite news|last=Cooke|first=Stephen|title=From Springhill to stardom: Anne Murray story gets personal touch in Full Circle|url=https://www.saltwire.com/atlantic-canada/lifestyles/from-springhill-to-stardom-anne-murray-story-gets-personal-touch-in-full-circle-100667883/|url-status=live|access-date=December 8, 2021|agency=Saltwire Network|archive-date=December 7, 2021|archive-url=https://web.archive.org/web/20211207230129/https://www.saltwire.com/atlantic-canada/lifestyles/from-springhill-to-stardom-anne-murray-story-gets-personal-touch-in-full-circle-100667883/}} Cher, Selena Gomez, Halsey, Iggy Azalea, Sara Bareilles, Lily Allen, Tinashe, Ella Eyre, Hayley Kiyoko, Camila Cabello, Jordan Pruitt, Brendon Urie,{{cite news|last=Peppin|first=Hayley|title=Stars including Selena Gomez and Gigi Hadid have come out in support of Taylor Swift after she accused Scooter Braun and Scott Borchetta of blocking her from performing old songs|url=https://www.insider.com/gigi-hadid-selena-gomez-support-taylor-swift-in-feud-with-scooter-braun-2019-11|access-date=December 6, 2021|agency=Insider Inc.|archive-date=March 19, 2022|archive-url=https://web.archive.org/web/20220319153200/https://www.insider.com/gigi-hadid-selena-gomez-support-taylor-swift-in-feud-with-scooter-braun-2019-11|url-status=live}} Kelsea Ballerini, JoJo,{{Cite magazine|last=Huff|first=Lauren|date=July 2, 2019|title=Taylor Swift vs. Scooter Braun: Who's on whose side?|url=https://ew.com/music/2019/07/02/taylor-swift-vs-scooter-braun-whos-on-whose-side/|url-status=live|access-date=December 6, 2021|magazine=Entertainment Weekly|archive-date=December 6, 2021|archive-url=https://web.archive.org/web/20211206085347/https://ew.com/music/2019/07/02/taylor-swift-vs-scooter-braun-whos-on-whose-side/}} Azealia Banks,{{Cite magazine|last=Sanchez|first=Chelsey|date=November 15, 2019|title=Gigi Hadid, Selena Gomez, and More Support Taylor Swift Amid Music Battle|url=https://www.harpersbazaar.com/celebrity/latest/a29810854/celebrities-support-taylor-swift-amas/|access-date=December 6, 2021|magazine=Harper's Bazaar|archive-date=December 6, 2021|archive-url=https://web.archive.org/web/20211206084143/https://www.harpersbazaar.com/celebrity/latest/a29810854/celebrities-support-taylor-swift-amas/|url-status=live}} The Regrettes, Echosmith,{{Cite magazine|last=Rowley|first=Glenn|date=November 15, 2019|title=Camila Cabello, Gigi Hadid, Selena Gomez & More Celebs Support Taylor Swift in Scooter/Scott Dispute|url=https://www.billboard.com/music/pop/taylor-swift-scooter-braun-scott-borchetta-dispute-celebs-support-8543753/|access-date=December 6, 2021|magazine=Billboard|archive-date=December 6, 2021|archive-url=https://web.archive.org/web/20211206091615/https://www.billboard.com/music/pop/taylor-swift-scooter-braun-scott-borchetta-dispute-celebs-support-8543753/|url-status=live}} Jack Antonoff, Haim, Alessia Cara, Allie X, Hrvy, Gretchen Peters, Iza, Katy Perry,{{Cite magazine|last=Rosa|first=Christopher|date=July 1, 2019|title=Every Celebrity Connected to the Taylor Swift–Scooter Braun Drama|url=https://www.glamour.com/story/celebrities-connected-to-the-taylor-swift-scooter-braun-drama|url-status=live|access-date=December 6, 2021|magazine=Glamour|archive-date=December 6, 2021|archive-url=https://web.archive.org/web/20211206084133/https://www.glamour.com/story/celebrities-connected-to-the-taylor-swift-scooter-braun-drama}} and Anita Baker,{{cite magazine |last=Chan |first=Anna |date=September 5, 2021 |title=Taylor Swift Celebrates Anita Baker Getting Her Masters Back: 'What a Beautiful Moment' |url=https://www.billboard.com/music/music-news/taylor-swift-celebrates-anita-baker-getting-her-masters-back-9625158/ |access-date=March 6, 2022 |magazine=Billboard |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306062246/https://www.billboard.com/music/music-news/taylor-swift-celebrates-anita-baker-getting-her-masters-back-9625158/ |url-status=live }} who agreed with Swift that artists should rightfully own their music. American musician Sky Ferreira supported Swift and told about her own battle over her masters: "the entertainment industry is filled with under qualified bullies & morons with way too much power for their own good".{{Cite web |date=July 1, 2019 |title=Sky Ferreira Expresses Support for Taylor Swift Amid Scooter Braun's Acquisition of Swift's Masters |url=https://www.pastemagazine.com/music/sky-ferreira/sky-ferreira-expresses-support-for-taylor-swift-am/ |access-date=April 19, 2022 |website=Paste |archive-date=April 19, 2022 |archive-url=https://web.archive.org/web/20220419124354/https://www.pastemagazine.com/music/sky-ferreira/sky-ferreira-expresses-support-for-taylor-swift-am/ |url-status=live }} When questioned about his stance, English singer-songwriter Ed Sheeran said: "I have been speaking directly to [Swift], like I always do." American singer Kelly Clarkson, in a tweet, urged Swift to re-record the albums: "You should go in & re-record all the songs that you don't own the masters on exactly how you did them{{nbsp}}... I'd buy all of the new versions just to prove a point."{{cite news |last=White |first=Adam |date=April 10, 2021 |title=Taylor Swift fans bombard Kelly Clarkson with praise over unearthed 're-record albums' tweet |url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-kelly-clarkson-twitter-b1829586.html |access-date=March 11, 2022 |website=The Independent |archive-date=March 11, 2022 |archive-url=https://web.archive.org/web/20220311182232/https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-kelly-clarkson-twitter-b1829586.html |url-status=live }} Various other singers unfollowed Braun on their social media accounts.{{Cite news |last=Smith |first=Mariah |date=July 1, 2019 |title=Taylor Swift, Scooter Braun and the Power of the Unfollow |work=The New York Times |url=https://www.nytimes.com/2019/07/01/style/taylor-swift-scooter-braun-instagram.html |access-date=March 19, 2022 |archive-date=November 11, 2021 |archive-url=https://web.archive.org/web/20211111090038/https://www.nytimes.com/2019/07/01/style/taylor-swift-scooter-braun-instagram.html |url-status=live }}{{cite web |last=Twersky |first=Carolyn |date=July 7, 2019 |title=Billie Eilish, Harry Styles and More Celebrities Have Unfollowed Scooter Braun Following Taylor Swift Drama |url=https://www.seventeen.com/celebrity/music/a28261668/celebrities-who-have-unfollowed-scooter-braun/ |access-date=March 19, 2022 |website=Seventeen |archive-date=May 7, 2021 |archive-url=https://web.archive.org/web/20210507001351/https://www.seventeen.com/celebrity/music/a28261668/celebrities-who-have-unfollowed-scooter-braun/ |url-status=live }} Beside musicians, celebrities like Cara Delevingne, Heidi Montag, Sara Sampaio, Martha Hunt, Gigi Hadid, Antoni Porowski, Bobby Berk, Ruby Rose, Jameela Jamil, Joseph Kahn,{{cite news|last=Woodward|first=Ellie|title=Here Are All The Celebs Who've Spoken Out in Support Of Taylor Swift After She Exposed Scott Borchetta And Scooter Braun Again|url=https://www.buzzfeed.com/elliewoodward/celebs-taylor-swift-scott-borchetta-scooter-braun-drama|access-date=December 6, 2021|agency=BuzzFeed|archive-date=December 6, 2021|archive-url=https://web.archive.org/web/20211206081203/https://www.buzzfeed.com/elliewoodward/celebs-taylor-swift-scott-borchetta-scooter-braun-drama|url-status=live}} Mike Birbiglia, and Mamrie Hart also supported Swift via social media posts.

A few musicians supported Braun, including Australian singer-songwriter Sia, American singer Ty Dolla Sign, and Braun's clients Bieber and Lovato. Lovato and Sia said they believe Braun is a "good man" and that his actions were not personal.{{cite web|last=Halperin|first=Shirley|date=May 11, 2019|title=Demi Lovato Signs With Scooter Braun for Management|url=https://variety.com/2019/music/news/demi-lovato-signs-scooter-braun-manager-1203212073/|url-status=live|archive-url=https://web.archive.org/web/20190512194924/https://variety.com/2019/music/news/demi-lovato-signs-scooter-braun-manager-1203212073/|archive-date=May 12, 2019|access-date=March 24, 2021|work=Variety}} American entertainer Todrick Hall, who was formerly a client of Braun, supported Swift and accused Braun of homophobia; Hall engaged in a back-and-forth argument with Lovato on Twitter. In an Instagram post, Bieber apologized to Swift for the FaceTime screenshot (with Braun and West) he posted in 2016 with a caption targeting her; however, Bieber defended Braun, saying Braun has supported Swift since she let Bieber be the opening act of her Fearless Tour and added "years have passed, we haven't crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on Scooter isn't fair." Bieber's wife Hailey called him a "gentleman" under the post, which prompted Cara Delevingne to criticize the Biebers for what she considered as insincere amity. Grande, also a client of Braun, posted an Instagram story congratulating Braun on the purchase but deleted it after Swift posted her statement. David Geffen, a music executive whom Braun has often described as a mentor, supported Braun but said "only time will tell who made the wise decision".

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On November 19, 2019, US senator Elizabeth Warren, who was one of the Democratic candidates in the 2020 United States presidential election, stated on Twitter that Swift is "one of many" whose work has been threatened by private equity firms, who keep "gobbling up more and more of our economy, costing jobs and crushing entire industries".{{cite web|last=Nyren|first=Erin|date=November 16, 2019|title=Elizabeth Warren Backs Taylor Swift in Big Machine Battle, Slams Private Equity Firms|url=https://variety.com/2019/music/news/taylor-swift-elizabeth-warren-private-equity-1203407247/|access-date=February 4, 2022|magazine=Variety|archive-date=February 4, 2022|archive-url=https://web.archive.org/web/20220204071034/https://variety.com/2019/music/news/taylor-swift-elizabeth-warren-private-equity-1203407247/|url-status=live}} US representative Alexandria Ocasio-Cortez also sided with Swift. She tweeted: "Private equity groups' predatory practices actively hurt millions of Americans. Their leveraged buyouts have destroyed the lives of retail workers across the country, scrapping 1+ million jobs. Now they're holding [Swift's] own music hostage. They need to be reined in."{{cite news|last=Frias|first=Lauren|title=AOC defends singer Taylor Swift and condemns private equity firms|url=https://www.businessinsider.com/aoc-defends-singer-taylor-swift-and-condemns-private-equity-firms-2019-11|access-date=February 4, 2022|agency=Business Insider|archive-date=February 4, 2022|archive-url=https://web.archive.org/web/20220204071032/https://www.businessinsider.com/aoc-defends-singer-taylor-swift-and-condemns-private-equity-firms-2019-11|url-status=live}}

American businessman Glenn Youngkin was the former co-CEO of the Carlyle Group, the major sponsor in Braun's purchase of Big Machine and Swift's masters. Youngkin contested in the 2021 Virginia gubernatorial election as the Republican candidate for the office of the Governor of Virginia. On October 6, 2021, ahead of the election, former governor and Democratic candidate Terry McAuliffe launched a series of negative advertisements on Facebook, Instagram, and Google Search, tying Youngkin to the purchase. The ad included the slogan "#WeStandWithTaylor", a hashtag used by Swifties during the fallout of the dispute, and asked her supporters to vote for McAuliffe.{{Cite news|last1=Paviour|first1=Ben|last2=Squires|first2=Acacia|date=October 5, 2021|title=How Taylor Swift and her master recordings play into the Virginia race for governor|work=NPR|url=https://www.npr.org/2021/10/05/1043424679/how-taylor-swift-and-her-masters-are-playing-into-the-virginia-race-for-governor|access-date=October 6, 2021|archive-date=November 14, 2021|archive-url=https://web.archive.org/web/20211114002932/https://www.npr.org/2021/10/05/1043424679/how-taylor-swift-and-her-masters-are-playing-into-the-virginia-race-for-governor|url-status=live}}{{Cite magazine|date=October 6, 2021|title=Why Taylor Swift's Masters Are Playing a Role in Virginia Race for Governor|url=https://www.billboard.com/articles/news/politics/9640908/taylor-swift-masters-virginia-governor-race|magazine=Billboard|access-date=October 6, 2021|archive-date=October 12, 2021|archive-url=https://web.archive.org/web/20211012022346/https://www.billboard.com/articles/news/politics/9640908/taylor-swift-masters-virginia-governor-race|url-status=live}} Youngkin's spokesperson, Christian Martinez, stated "McAuliffe has reached the stage of desperation in his campaign where he's rolling out the most baseless attacks to see what sticks". Additionally, NPR highlighted a July 2021 report by Associated Press that claimed McAuliffe himself had invested a minimum of $690,000 in Carlyle between 2007 and 2016. McAuliffe's spokesperson, Renzo Olivari, confirmed that McAuliffe was a "passive" Carlyle investor who by 2019, at the time of the sale of the masters, owned less than $5,000 in Carlyle stock.

Jared Polis, the 43rd Governor of Colorado, mentioned Swift's re-recording venture as a highlight of 2021 in his annual gubernatorial address on January 14, 2022, and sang the chorus of "22 (Taylor's Version)" in reference to the new year of 2022.{{cite web|date=January 14, 2022|title=Polis sings Taylor Swift song at 'State of the State' address in Denver|url=https://www.outtherecolorado.com/news/video-polis-sings-taylor-swift-song-at-state-of-the-state-address-in-denver/article_f4e11f5c-74c8-11ec-bcdd-0f4e339ea04c.amp.html|url-status=live|access-date=January 14, 2022|website=Outtherecolorado.com|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114183500/https://www.outtherecolorado.com/news/video-polis-sings-taylor-swift-song-at-state-of-the-state-address-in-denver/article_f4e11f5c-74c8-11ec-bcdd-0f4e339ea04c.amp.html}}{{cite web|date=January 13, 2022|title=The 7 biggest lines from Gov. Jared Polis' 2022 State of the State address – and why they're so notable|url=https://coloradosun.com/2022/01/13/jared-polis-state-of-state-2022-colorado/|url-status=live|access-date=January 14, 2022|website=The Colorado Sun|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114000033/https://coloradosun.com/2022/01/13/jared-polis-state-of-state-2022-colorado/}}

Publications highlighted Swift's public opposition to the acquisition as trailblazing: while the issue of master ownership and the conflicts between record labels and artists such as Prince, the Beatles, Janet Jackson, and Def Leppard have been prevalent, Swift was one of the few to make it public.{{cite web|url=https://pitchfork.com/news/taylor-swifts-music-ownership-controversy-with-scooter-braun-what-it-means-and-why-it-matters/|title=Taylor Swift's Music Ownership Controversy With Scooter Braun: What It Means and Why It Matters|first=Sam|last=Sodomsky|work=Pitchfork|date=July 1, 2019|accessdate=February 13, 2021|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212163712/https://pitchfork.com/news/taylor-swifts-music-ownership-controversy-with-scooter-braun-what-it-means-and-why-it-matters/|url-status=live}}{{cite news|url=https://www.theguardian.com/music/2019/nov/23/taylor-swift-scooter-braun-amas-old-music-masters|title=Why Taylor Swift and Scooter Braun's bad blood may reshape the industry|first=Dominic|last=Rushe|newspaper=The Guardian|date=November 23, 2019|accessdate=February 13, 2021|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212201905/https://www.theguardian.com/music/2019/nov/23/taylor-swift-scooter-braun-amas-old-music-masters|url-status=live}} Rolling Stone journalists described the dispute as one of the 50 "most important moments" of the 2010s.{{cite magazine|url=https://www.rollingstone.com/pro/lists/the-50-most-important-music-moments-of-the-decade-912772/|title=The 50 Most Important Music Moments of the Decade|magazine=Rolling Stone|date=November 25, 2019|access-date=October 10, 2020|archive-date=September 26, 2020|archive-url=https://web.archive.org/web/20200926033012/https://www.rollingstone.com/pro/lists/the-50-most-important-music-moments-of-the-decade-912772/|url-status=live}} Dominic Rushe of The Guardian said Swift's situation hinted at a change in the digital music era, where artists are more informed of their ownership and would not rely on record labels for marketing as heavily as in the past. Recognizing the visibility she brought to "one of the music industry's longest standing issues", Pitchfork critic Sam Sodomsky said Swift "is also so huge—not just an artist but a brand—that she can enact change by wielding the leverage of the reliability of her success", and that when she makes a statement, it is "financially lucrative for the industry to listen". The Evening Standard{{'s}} Katie Rosseinsky wrote: "It is not just another celebrity feud, this could have wide-reaching repercussions for the music industry."

The New York Times, The A.V. Club and MarketWatch felt Swift's criticism targeted private equity firms, highlighting her mention of the Carlyle Group in her social media posts.{{cite web|title=Taylor Swift sics fans on Scooter Braun, The Carlyle Group|url=https://www.avclub.com/the-swifties-have-been-activated-and-theyre-going-afte-1839876702/amp|url-status=live|access-date=December 10, 2021|website=The A. V. Club|date=November 15, 2019 |archive-date=December 10, 2021|archive-url=https://web.archive.org/web/20211210134249/https://www.avclub.com/the-swifties-have-been-activated-and-theyre-going-afte-1839876702/amp}} The New York Times said: "At a time of public outrage over corporate greed and a heightened awareness of gender-based power dynamics, the 29-year-old Ms. Swift was able to turn a commercial dispute into a cause célèbre."{{Cite news |last1=Kelly |first1=Kate |last2=Coscarelli |first2=Joe |last3=Sisario |first3=Ben |date=November 24, 2019 |title=How Taylor Swift Dragged Private Equity into Her Fight Over Music Rights |newspaper=The New York Times |url=https://www.nytimes.com/2019/11/24/business/taylor-swift-carlyle-scooter-braun.html |url-access=subscription |access-date=December 10, 2021 |issn=0362-4331 |archive-date=December 10, 2021 |archive-url=https://web.archive.org/web/20211210134302/https://www.nytimes.com/2019/11/24/business/taylor-swift-carlyle-scooter-braun.html |url-status=live }} Meera Jagannathan of MarketWatch described the Carlyle Group as a "powerful and politically connected" firm based in Washington, D.C., whose investments constitute a global portfolio of 272 companies, including Supreme, Dunkin' Brands, and many aerospace and defense companies.{{cite news|last=Jagannathan|first=Meera|title=Taylor Swift is squaring off with private-equity giant Carlyle Group – here's how the combatants stack up|url=https://www.marketwatch.com/story/as-taylor-swift-goes-up-against-private-equity-giant-carlyle-group-heres-how-the-two-stack-up-2019-11-15|access-date=December 10, 2021|website=MarketWatch|archive-date=December 10, 2021|archive-url=https://web.archive.org/web/20211210134302/https://www.marketwatch.com/story/as-taylor-swift-goes-up-against-private-equity-giant-carlyle-group-heres-how-the-two-stack-up-2019-11-15|url-status=live}}

Critical commentary on Swift's decision to re-record remained favorable as well. Variety{{'s}} Chris Willman wrote that Swift's highly publicized move to re-record her back catalog would inspire other artists to "further deputize or weaponize fans in their own business disputes", unlike comparatively less successful attempts by her contemporaries to own their music.{{Cite magazine|last=Willman|first=Chris|date=April 20, 2021|title=Taylor Swift's 'Fearless (Taylor's Version)' Debuts Huge: What It Means for Replicating Oldies, Weaponizing Fans|url=https://variety.com/2021/music/news/taylor-swift-fearless-lessons-1234955475/|url-status=live|magazine=Variety|archive-url=https://web.archive.org/web/20210421003048/https://variety.com/2021/music/news/taylor-swift-fearless-lessons-1234955475/|archive-date=April 21, 2021|access-date=May 1, 2021}} The Atlantic{{'s}} Spencer Kornhaber opined that the re-recordings have been "a dazzling victory lap", disproving industry observers who had doubted Swift.{{Cite magazine|last=Kornhaber|first=Spencer|date=November 14, 2021|title=On 'SNL,' Taylor Swift Stopped Time|url=https://www.theatlantic.com/culture/archive/2021/11/snl-taylor-swift-all-too-well-red/620706/|access-date=December 5, 2021|magazine=The Atlantic|archive-date=November 20, 2021|archive-url=https://web.archive.org/web/20211120060025/https://www.theatlantic.com/culture/archive/2021/11/snl-taylor-swift-all-too-well-red/620706/|url-status=live}} Elle{{'s}} Fawzia Khan and The New Yorker{{'s}} Carrie Battan hailed the "(Taylor's Version)" tag attached to the re-recorded music as genius re-branding of Swift's back catalog.{{Cite magazine|last=Khan|first=Fawzia|date=June 18, 2021|title=The Might Of Taylor Swift|url=https://elle.in/article/the-might-of-taylor-swift/|url-status=live|magazine=Elle|access-date=June 26, 2021|archive-date=October 9, 2021|archive-url=https://web.archive.org/web/20211009150406/https://elle.in/article/the-might-of-taylor-swift/}} Charlotte Richards, writing for Money Marketing, said the situation helps understand "dangerous investing", such as Braun's.{{cite web|last=Richards|first=Charlotte|date=July 14, 2021|title=How Taylor Swift can help clients understand dangerous investing|url=https://www.moneymarketing.co.uk/opinion/leader-how-taylor-swift-can-help-clients-understand-dangerous-investing/|url-status=live|access-date=July 16, 2021|website=Money Marketing|archive-date=October 16, 2021|archive-url=https://web.archive.org/web/20211016094942/https://www.moneymarketing.co.uk/opinion/leader-how-taylor-swift-can-help-clients-understand-dangerous-investing/}} The New Zealand Herald reporter Lydia Burgham dubbed the move "ultimate middle finger to the bureaucracy of the music industry", while revealing how "even someone of Swift's star power cannot hold on to the rights to her recorded work."{{cite web|title=Red (Taylor's version) review: Why Red is Taylor Swift's magnum opus|url=https://www.nzherald.co.nz/entertainment/red-taylors-version-review-why-red-is-taylor-swifts-magnum-opus/76IGAQWYNVPFQ3PGGYFNRVGPM4/|access-date=November 13, 2021|website=The New Zealand Herald |date=November 12, 2021 |archive-date=November 12, 2021|archive-url=https://web.archive.org/web/20211112214455/http://www.nzherald.co.nz/entertainment/red-taylors-version-review-why-red-is-taylor-swifts-magnum-opus/76IGAQWYNVPFQ3PGGYFNRVGPM4/|url-status=live}} With the success of Red (Taylor's Version), Hannah Towey of Business Insider said "the Taylor's Version era is already sending shockwaves throughout the industry."

{{Blockquote|text=Unlike most artists when faced with this kind of injustice, Swift actually had the ability to stand up for herself, and in doing so, invoke meaningful dialogue and inspire change within the notoriously slow-moving music industry{{nbsp}}... Re-recording a back catalogue of six full albums and respective secret bonus tracks, then developing a hugely successful campaign to drive loyal fans towards the new versions of their beloved albums—and away from the original master recordings, prompting a dip in streams that will be mimicked in the rights holders' income statement—is something only very, very few artists can do. Taylor Swift is, indeed, amongst that handful.|author=Eilish Gilligan|title=Taylor Swift's Re-Recordings Expose The Music Industry's Chokehold On Intellectual Property|source=Refinery29{{cite web |last=Gilligan |first=Eilish |title=Taylor Swift's Re-Recordings Expose The Music Industry's Chokehold On Intellectual Property |url=https://www.refinery29.com/en-gb/2021/11/10750409/taylor-swift-taylors-version |access-date=March 6, 2022 |website=Refinery29 |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306060202/https://www.refinery29.com/en-gb/2021/11/10750409/taylor-swift-taylors-version |url-status=live }}}}

The Wall Street Journal journalist Neil Shah wrote, for using her back catalog in mass media, such as for commercials and movies, Swift can shut out Shamrock and Braun by directly lending the concerned song to the third party, approving the copyright license herself.{{Cite news|last=Shah|first=Neil|date=April 9, 2021|title=Taylor Swift Releases New 'Fearless' Album, Reclaiming Her Back Catalog|work=The Wall Street Journal|url=https://www.wsj.com/articles/taylor-swift-releases-new-fearless-album-reclaiming-her-back-catalog-11617945524|url-access=limited|access-date=October 8, 2021|issn=0099-9660|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008111731/https://www.wsj.com/articles/taylor-swift-releases-new-fearless-album-reclaiming-her-back-catalog-11617945524|url-status=live}} Kate Dwyer of Marie Claire said the re-recorded albums free Swift from the sexist tabloid scrutiny of her private life that overshadowed her past works, by re-introducing listeners and critics to the same songs but without "as much gender bias", and that the audiences who "didn't believe she was a feminist before (for whatever, sexist reason) can't deny the feminist undertones of becoming the industry spokesperson for artists' rights."{{cite web|last=Dwyer|first=Kate|date=April 14, 2021|title=Why 'Fearless (Taylor's Version)' Hits Different in 2021|url=https://www.marieclaire.com/culture/a36111298/taylor-swift-fearless-taylors-version-2021-essay/|url-status=live|access-date=October 8, 2021|website=Marie Claire|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008111737/https://www.marieclaire.com/culture/a36111298/taylor-swift-fearless-taylors-version-2021-essay/}}

Various lawyers and law firms have published their analyses of the controversy. The majority highlighted the lack of legal grounds and that a lawsuit is not viable. Susan H. Hilderley, music attorney at the UCLA School of Law, told The Washington Post that Swift not owning her masters is "nothing out of the ordinary". Hilderley noted Swift was an unknown artist when she signed her record deal and that signing off the masters to the record label is the "kind of terms" usually followed in artist-label agreements.{{Cite news|last=Andrews|first=Travis M.|date=August 22, 2019|title=Analysis {{!}} Can Taylor Swift really rerecord her entire music catalogue?|newspaper=The Washington Post|url=https://www.washingtonpost.com/arts-entertainment/2019/08/22/can-taylor-swift-really-rerecord-her-entire-music-catalogue/|access-date=February 12, 2022|issn=0190-8286|archive-date=August 19, 2021|archive-url=https://web.archive.org/web/20210819094119/https://www.washingtonpost.com/arts-entertainment/2019/08/22/can-taylor-swift-really-rerecord-her-entire-music-catalogue/|url-status=live}} In a similar vein, Erin M. Jacobson, a music attorney specializing in artist-label negotiations, said on CBC News that "the structure of a label owning the master has been in place for such a long time that a lot of people are just used to that". She affirmed that Swift has no legal recourse on the contract but can effect change in the music industry and benefit all artists.{{cite news |last=Sumanac-Johnson |first=Deana |date=July 5, 2019 |title=Masters matter: Taylor Swift's feud shows why ownership can be crucial to musicians |url=https://www.cbc.ca/news/entertainment/why-master-recordings-matter-taylor-swift-universal-fire-1.5199774 |access-date=March 11, 2022 |website=CBC News |archive-date=March 11, 2022 |archive-url=https://web.archive.org/web/20220311183733/https://www.cbc.ca/amp/1.5199774 |url-status=live }}

The Hollywood Reporter consulted music lawyers Howard King and Derek Crownover regarding the controversy; King said Swift would not sue Braun or the label because of the "personal" nature of the dispute—her predicament being not the sale itself but that Braun is the buyer—having no legal recourse. In agreement, Crownover said: "from the satellite view, I don't see any legal ramifications that could come of this, unless there were restrictions on the sale of the masters to third parties." James Jeffries-Chung of Norton Rose Fulbright asserted Shamrock cannot prevent Swift from re-recording her music by any legal measure since she is the publisher of her songs and that all they can hope is "listeners may be less interested in hearing modern takes of songs they enjoyed a decade ago and stick with the originals."{{cite web|title=Canada: Stuff Of Folklore: The Sale Of Taylor Swift's Masters|first=James|last=Jeffries-Chung|url=https://www.mondaq.com/canada/copyright/1018832/stuff-of-folklore-the-sale-of-taylor-swift39s-masters|date=December 23, 2020|access-date=February 5, 2022|website=Mondaq|archive-date=February 5, 2022|archive-url=https://web.archive.org/web/20220205075940/https://www.mondaq.com/canada/copyright/1018832/stuff-of-folklore-the-sale-of-taylor-swift39s-masters|url-status=live}} {{Blockquote|text=Any time Taylor brings attention to an issue, it gets magnified{{nbsp}}... She has a very loud megaphone and she's not afraid to use it. She's had great success in effectuating change.|author=James Sammataro, music attorney|source=The Hollywood Reporter }}

Many opined that Swift's moves will bring about systemic changes in the music industry and artist-label relationships. Meredith Rose, senior policy counsel at Public Knowledge, wrote in her American Bar Association post that "if Swift—who is, without exaggeration, one of the biggest powerhouse pop stars of an entire generation—can't get her own masters back, who could? Turns out, almost nobody."{{cite web|last=Towey|first=Hannah|date=November 16, 2021|title=Taylor Swift's rerecorded 'Red' album broke 2 Spotify records in 1 day – here's why it's a big deal for the music industry|url=https://www.businessinsider.com/taylor-swift-rerecording-red-taylors-version-breaks-two-spotify-records-2021-11|access-date=February 12, 2022|website=Business Insider|archive-date=February 12, 2022|archive-url=https://web.archive.org/web/20220212103306/https://www.businessinsider.in/tech/news/taylor-swifts-rerecorded-red-album-broke-2-spotify-records-in-1-day-heres-why-its-a-big-deal-for-the-music-industry/amp_articleshow/87726174.cms|url-status=live}} According to Tonya Butler, professor and chair of the Music Business Management Department at Berklee College of Music, "regardless of the reasons why [Swift is] re-recording, whether it's spite or good business, the fact she is bringing to attention the re-recording restriction agreement alone makes the whole controversy valuable." McBrayer's Peter J. Rosene stated that each "Taylor's Version" album lowers the value of the master of its respective original held by Shamrock and predicted that the sales of the re-recordings "might, in fact, outperform the original albums."{{cite web|first=Peter J.|last=Rosene|date=December 13, 2021|title=Taylor Swift Knows Perils of Music Copyright Law "All Too Well"|url=https://www.mcbrayerfirm.com/blogs-intellectual-property-blog,taylor-swift-music-copyright-law|access-date=February 5, 2022|publisher=McBrayer|archive-date=February 5, 2022|archive-url=https://web.archive.org/web/20220205075913/https://www.mcbrayerfirm.com/blogs-intellectual-property-blog,taylor-swift-music-copyright-law|url-status=live}} Justin Tilghman of the University of Georgia School of Law opined that the clause that prohibits an artist from re-recording their own songs for a designated period of time can "go too far and, in effect, violate the public policy the Framers had in mind when drafting the Useful Art Clauses."{{Cite journal |last=Tilghman |first=Justin |title=Exposing the "Folklore" of Re-Recording Clauses (Taylor's Version) |url=https://heinonline.org/HOL/LandingPage?handle=hein.journals/intpl29&div=18&id=&page= |journal=Journal of Intellectual Property |volume=29 |via=HeinOnline}}

American author Steve Stoute said "you build it; we make you think that you own it; you act like you own it; but at the end of the day, we own it." He opined that Swift's dilemma is a "painful" illustration of the fundamental issue with the music business that has been following a "sharecropping" model. According to professor R. Polk Wagner of the University of Pennsylvania Law School, Swift associating her lyrics with a range of goods and services through trademark applications represents her understanding that "she is bigger than the music". He added "it's more of a branding right, thinking of Taylor Swift as a conglomerate."{{cite web|last=Lalwani|first=Sonal|date=February 27, 2021|title=Taylor Swift and Her "Love Story" With IPR|url=https://www.iiprd.com/taylor-swift-and-her-love-story-with-ipr/|access-date=February 5, 2022|website=IIPRD|archive-date=February 5, 2022|archive-url=https://web.archive.org/web/20220205075911/https://www.iiprd.com/taylor-swift-and-her-love-story-with-ipr/|url-status=live}} Doug McMahon of Irish firm McCann Fitzgerald LLP opined that the controversy shows how "the bundle of related copyrights that exist in a piece of music can give rise to complex disputes" and upheld Swift's move to re-record as a "relatively novel solution", in regards to the copyright legislations in Ireland.{{cite web|last1=Mac Ardle|first1=Aoife Mac|last2=McMahon|first2=Doug|date=April 20, 2021|title=Copyright Issues (Taylor's Version): Who Owns Intellectual Property in Music?|url=https://www.lexology.com/library/detail.aspx?g=1fee55b4-2575-4978-87eb-bb38d8838e62|access-date=February 5, 2022|website=Lexology.com|publisher=McCann Fitzgerald|archive-date=February 5, 2022|archive-url=https://web.archive.org/web/20220205080931/https://www.lexology.com/library/detail.aspx?g=1fee55b4-2575-4978-87eb-bb38d8838e62|url-status=live}}

At the 2019 Billboard Women in Music event, Swift was conferred the inaugural Woman of the Decade award for the 2010s. In her acceptance speech, Swift addressed Braun for the first time publicly, criticizing his "toxic male privilege" and the "unregulated world of private equity coming in and buying [artists'] music as if it's real estate—as if it's an app or a shoe line." She claimed that none of the investors "bothered to contact me or my team directly—to perform their due diligence on their investment; on their investment in me. To ask how I might feel about the new owner of my art, the music I wrote, the videos I created, photos of me, my handwriting, my album designs."{{Cite web |date=December 13, 2019 |title=Taylor Swift Blasts Scooter Braun During Billboard Woman of the Decade Speech |url=https://pitchfork.com/news/taylor-swift-blasts-scooter-braun-during-billboard-woman-of-the-decade-speechandnbsp/ |access-date=May 23, 2022 |website=Pitchfork |archive-date=May 23, 2022 |archive-url=https://web.archive.org/web/20220523110751/https://pitchfork.com/news/taylor-swift-blasts-scooter-braun-during-billboard-woman-of-the-decade-speechandnbsp/amp/ |url-status=live }}

In December 2021, Billboard recognized Swift as "The Greatest Pop Star of 2021", saying she "rewrote industry rules and had one of the most impactful years of her storied pop career without even releasing an entirely new album." The magazine stated that the "unequivocal success" of Fearless (Taylor's Version) and Red (Taylor's Version) prove the widespread acceptance of the recordings, which replaced the older versions as "the ones listeners will be digesting and caring about moving forward."{{Cite magazine|last=Lipshutz|first=Jason|date=December 16, 2021|title=Billboard's Greatest Pop Stars of 2021: No. 1 – Taylor Swift|url=https://www.billboard.com/music/pop/taylor-swift-greatest-pop-star-2021-1235011392/|access-date=December 16, 2021|magazine=Billboard|archive-date=December 16, 2021|archive-url=https://web.archive.org/web/20211216181830/https://www.billboard.com/music/pop/taylor-swift-greatest-pop-star-2021-1235011392/|url-status=live}} The Recording Academy said the "Taylor's Versions" are a music trend that defined 2021.{{cite web|date=December 29, 2021|title=8 Trends That Defined Pop in 2021|url=https://www.grammy.com/grammys/news/pop-trends-2021-olivia-rodrigo-taylor-swift-bts-lil-nas-x-adele-kanye-west|access-date=January 1, 2022|website=GRAMMY.com|archive-date=December 31, 2021|archive-url=https://web.archive.org/web/20211231222851/https://www.grammy.com/grammys/news/pop-trends-2021-olivia-rodrigo-taylor-swift-bts-lil-nas-x-adele-kanye-west|url-status=live}} Swift and her re-recording venture were featured in a video montage by Vox summarizing major world events of the year.{{cite web |date=December 29, 2021|title=2021, in 6 minutes |url=https://www.youtube.com/watch?v=sTTvilkyTLY |access-date=December 29, 2021 |work=Vox |via=YouTube |archive-date=December 29, 2021 |archive-url=https://web.archive.org/web/20211229131333/https://www.youtube.com/watch?v=sTTvilkyTLY |url-status=live }} Rolling Stone listed Braun's purchase of Swift's masters as one of the 50 worst decisions made in music industry history,{{Cite magazine |last=Greene |first=Andy |date=November 28, 2022 |title=The 50 Worst Decisions in Music History |url=https://www.rollingstone.com/music/music-lists/worst-decisions-in-music-history-1234626744/ |access-date=November 29, 2022 |magazine=Rolling Stone |archive-date=November 29, 2022 |archive-url=https://web.archive.org/web/20221129010513/https://www.rollingstone.com/music/music-lists/worst-decisions-in-music-history-1234626744/ |url-status=live }} and noted Swift's role in shifting the public perception of the concept of re-recording or re-mastering.{{Cite magazine |last=Browne |first=David |date=January 18, 2023 |title=Remaking Your Old Songs Used to Be Considered Lazy, Shady, and So Uncool. What Changed? |url=https://www.rollingstone.com/music/music-features/album-remakes-u2-taylor-swift-1234660335/ |access-date=January 19, 2023 |magazine=Rolling Stone |archive-date=January 19, 2023 |archive-url=https://web.archive.org/web/20230119003907/https://www.rollingstone.com/music/music-features/album-remakes-u2-taylor-swift-1234660335/ |url-status=live }}

The term "(Taylor's Version)" and its variants have since achieved cultural prominence as taglines.{{cite web |date=December 29, 2021 |title=8 Trends That Defined Pop in 2021 |url=https://www.grammy.com/grammys/news/pop-trends-2021-olivia-rodrigo-taylor-swift-bts-lil-nas-x-adele-kanye-west |url-status=live |archive-url=https://web.archive.org/web/20211231222851/https://www.grammy.com/grammys/news/pop-trends-2021-olivia-rodrigo-taylor-swift-bts-lil-nas-x-adele-kanye-west |archive-date=December 31, 2021 |access-date=January 1, 2022 |publisher=Grammy Awards}} Organizations such as the Federal Bureau of Investigation (FBI) and National Football League (NFL) have since used or parodied the term in their promotional digital content.{{Cite magazine |last=Hagy |first=Paige |date=September 26, 2023 |title=The NFL may have wanted Taylor Swift for the Super Bowl halftime show. What they got instead was even better |url=https://fortune.com/2023/09/26/taylor-swift-travis-kelce-relationship-nfl-big-business-billions/ |access-date=September 26, 2023 |magazine=Fortune |archive-date=September 26, 2023 |archive-url=https://web.archive.org/web/20230926193800/https://fortune.com/2023/09/26/taylor-swift-travis-kelce-relationship-nfl-big-business-billions/ |url-status=live }}{{Cite magazine |last=Dailey |first=Hannah |date=July 11, 2023 |title=U.S. Government Debuts 'Speak Now (FBI's Version)' Encouraging Taylor Swift Fans to Report Crimes |url=https://www.billboard.com/music/music-news/taylor-swift-speak-now-taylors-version-fbi-crime-prevention-post-1235369425/ |access-date=September 26, 2023 |magazine=Billboard |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712224406/https://www.billboard.com/music/music-news/taylor-swift-speak-now-taylors-version-fbi-crime-prevention-post-1235369425/ |url-status=live }}

The re-recordings were widely successful.{{Cite magazine |date=July 6, 2023 |title=Taylor Swift Is Halfway Through Her Rerecording Project. It's Paid Off Big Time |url=https://time.com/6292599/taylor-swift-speak-now-rerecord-project/ |access-date=July 17, 2023 |magazine=Time |archive-date=October 27, 2023 |archive-url=https://web.archive.org/web/20231027074519/https://time.com/6292599/taylor-swift-speak-now-rerecord-project/ |url-status=live }} The original Fearless was charting at number 157 on the US Billboard 200 chart before the impact of Fearless (Taylor's Version), after which the original dropped 19 percent in sales and fell off the chart completely, while the re-recording debuted at number one. Ben Sisario of The New York Times opined that Fearless (Taylor's Version) "accomplished what appeared to be one of Swift's goals: burying the original Fearless."{{Cite news |last=Sisario |first=Ben |date=April 19, 2021 |title=Taylor Swift's Rerecorded 'Fearless' Is the Year's Biggest Debut So Far |newspaper=The New York Times |url=https://www.nytimes.com/2021/04/19/arts/music/taylor-swift-fearless-taylors-version-billboard-chart.html |url-status=live |access-date=May 1, 2021 |archive-url=https://web.archive.org/web/20210602131930/https://www.nytimes.com/2021/04/19/arts/music/taylor-swift-fearless-taylors-version-billboard-chart.html |archive-date=June 2, 2021 |issn=0362-4331}}{{Cite magazine |last=Caulfield |first=Keith |date=April 18, 2021 |title=Taylor Swift's Re-Recorded 'Fearless' Album Debuts at No. 1 on Billboard 200 Chart With Year's Biggest Week |url=https://www.billboard.com/pro/taylor-swift-fearless-taylors-version-tops-billboard-200/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20210418205735/https://www.billboard.com/amp/articles/news/9558306/taylor-swift-fearless-taylors-version-tops-billboard-200 |archive-date=April 18, 2021 |access-date=May 1, 2021}} This became a pattern: Each announcement of a Taylor's Version album caused a spike in interest in the original album, but upon release of the new recording, the original plummeted in consumption and exited the chart; the original Red dropped by 45 percent, Speak Now by 59 percent and 1989 by 44 percent, following the release of their respective re-recordings.{{Cite news |last=Sisario |first=Ben |date=October 25, 2023 |title=Taylor Swift's '1989' May Be Her Biggest Rerecording Yet. Here's Why. |url=https://www.nytimes.com/2023/10/25/arts/music/taylor-swift-1989-taylors-version.html |access-date=October 27, 2023 |newspaper=The New York Times |archive-date=October 27, 2023 |archive-url=https://web.archive.org/web/20231027033551/https://www.nytimes.com/2023/10/25/arts/music/taylor-swift-1989-taylors-version.html |url-status=live }}{{cite magazine |url=https://www.billboard.com/pro/taylor-swift-1989-taylors-version-hurt-sales-streams-original/ |title=Taylor Swift's Original '1989' Dropped 44% in Sales & Streams the Week 'Taylor's Version' Was Released |last=Peoples |first=Glenn |magazine=Billboard |date=November 7, 2023 |access-date=November 8, 2023 |archive-date=November 8, 2023 |archive-url=https://web.archive.org/web/20231108033104/https://www.billboard.com/pro/taylor-swift-1989-taylors-version-hurt-sales-streams-original/ |url-status=live }} In October 2023, Bloomberg News estimated the value of the four re-recordings to be $400 million.{{Cite news |last1=Pendleton |first1=Devon |last2=Ballentine |first2=Claire |last3=Patino |first3=Marie |last4=Whiteaker |first4=Chloe |last5=Li |first5=Diana |date=October 26, 2023 |title=Taylor Swift Vaults Into Billionaire Ranks With Blockbuster Eras Tour |agency=Bloomberg News |url=https://www.bloomberg.com/graphics/2023-taylor-swift-net-worth-billionaire/ |url-status=live |access-date=October 26, 2023 |archive-url=https://web.archive.org/web/20231026232536/https://www.bloomberg.com/graphics/2023-taylor-swift-net-worth-billionaire/ |archive-date=October 26, 2023}}

The International Federation of the Phonographic Industry reported that Swift was the world's best-selling soloist and female artist of 2021.{{Cite news|date=February 24, 2022|title=BTS named Global Recording Artist of the Year by IFPI for second straight year|url=https://www.musicbusinessworldwide.com/bts-named-global-recording-artist-of-the-year-by-ifpi-for-second-straight-year/|access-date=February 24, 2022|agency=Music Business Worldwide|archive-date=February 24, 2022|archive-url=https://web.archive.org/web/20220224193421/https://www.musicbusinessworldwide.com/bts-named-global-recording-artist-of-the-year-by-ifpi-for-second-straight-year/|url-status=live}} Forbes estimated her 2021 earnings to be US$52,000,000,{{Cite magazine |last=Voytko |first=Lisette |title=The Highest-Paid Entertainers 2022 |url=https://www.forbes.com/sites/lisettevoytko/2022/02/09/the-highest-paid-entertainers-2022/ |url-status=live |magazine=Forbes |archive-url=https://web.archive.org/web/20220210003834/https://www.forbes.com/sites/lisettevoytko/2022/02/09/the-highest-paid-entertainers-2022/ |archive-date=February 10, 2022 |access-date=February 10, 2022}} and opined that Swift "recreating her catalog also sets [her] up for a potentially massive payday". Her publication rights over her first six albums were valued at $200 million in 2022.{{cite magazine|date=June 14, 2022|title=Kylie Jenner, Taylor Swift And The Other Richest Self-Made Women Under 40|magazine=Forbes|url=https://www.forbes.com/sites/gigizamora/2022/06/14/kylie-jenner-taylor-swift-and-the-other-richest-self-made-women-under-40/?sh=32f4992b5e74|url-status=live|access-date=June 14, 2022|archive-date=June 14, 2022|archive-url=https://web.archive.org/web/20220614133651/https://www.forbes.com/sites/gigizamora/2022/06/14/kylie-jenner-taylor-swift-and-the-other-richest-self-made-women-under-40/?sh=32f4992b5e74}} Rolling Stone reported in January 2022 that Swift was the highest-paid female musician of 2021, owing to Fearless (Taylor's Version) and Red (Taylor's Version), ahead of artists who released brand new albums that year.{{cite magazine |date=January 14, 2022 |title=Nine of the 10 Highest-Paid Musicians of 2021 Were Men |url=https://www.rollingstone.com/music/music-lists/highest-paid-musicians-2021-bruce-springsteen-jay-z-taylor-swift-1281654/taylor-swift-80-million-1282542/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20220114144925/https://www.rollingstone.com/music/music-lists/highest-paid-musicians-2021-bruce-springsteen-jay-z-taylor-swift-1281654/taylor-swift-80-million-1282542 |archive-date=January 14, 2022 |access-date=January 14, 2021}} In December 2022, Billboard reiterated that Swift was the top earning musician overall in 2021, taking home an estimated $65.8 million, followed by English band the Rolling Stones ($55.5 million).{{Cite magazine |last=Christman |first=Ed |date=December 29, 2022 |title=Music's Top Global Money Makers of 2021 |url=https://www.billboard.com/pro/top-earning-musicians-taylor-swift-bts-global-money-makers-2021/ |access-date=December 30, 2022 |magazine=Billboard |archive-date=December 30, 2022 |archive-url=https://web.archive.org/web/20221230175252/https://www.billboard.com/pro/top-earning-musicians-taylor-swift-bts-global-money-makers-2021/ |url-status=live }}

{{Blockquote|text=Every week, we get a dozen synch requests to use "Shake It Off" in some advertisement or "Blank Space" in some movie trailer, and we say no to every single one of them. And the reason I'm rerecording my music next year is because I do want my music to live on. I do want it to be in movies, I do want it to be in commercials. But I only want that if I own it.|author=Swift to Billboard in 2019 |source=Forbes}}

Swift has pointedly refused to authorize synchronization requests for the original versions of her songs from her first six albums, advising use of her re-recorded versions instead. American actor and Swift's brother, Austin, manages the licensing of her songs. A cover version of "Look What You Made Me Do" (2017), the lead single of Reputation, was featured in the opening credits of an episode (aired May 24, 2020) of spy thriller series Killing Eve. The artist credited as the performer of the cover, Jack Leopards & the Dolphin Club, had no documented existence before the song's release. It was fronted by an unnamed male vocalist, speculated by some media outlets to be Austin,{{cite magazine |last=Willman |first=Chris |date=May 25, 2020 |title=Taylor Swift's (Apparent) Remake of 'Look What You Made Me Do' with Brother Austin Fires Up Fandom |url=https://variety.com/2020/music/news/taylor-swift-brother-austin-look-what-you-made-me-do-killing-eve-1234615703/ |url-status=live |magazine=Variety |archive-url=https://web.archive.org/web/20200526064452/https://variety.com/2020/music/news/taylor-swift-brother-austin-look-what-you-made-me-do-killing-eve-1234615703/ |archive-date=May 26, 2020 |access-date=May 26, 2020}} and was produced by Jack Antonoff and Nils Sjöberg, the latter being a pseudonym of Swift.{{cite web |last=Monroe |first=Jazz |date=May 25, 2020 |title=Taylor Swift and Jack Antonoff Team for Mysterious "Look What You Made Me Do" Cover on Killing Eve |url=https://pitchfork.com/news/taylor-swift-and-jack-antonoff-team-for-mysterious-look-what-you-made-me-do-cover-on-killing-eve/ |url-status=live |archive-url=https://web.archive.org/web/20200528205312/https://pitchfork.com/news/taylor-swift-and-jack-antonoff-team-for-mysterious-look-what-you-made-me-do-cover-on-killing-eve/ |archive-date=May 28, 2020 |access-date=May 26, 2020 |website=Pitchfork}} Because Swift could not re-record Reputation at the time the episode aired, some believed that the cover version was Swift's way of bypassing the potential issues that would arise with Big Machine over licensing the copyright to Killing Eve. A copyright license is mandatory for using a song in a visual work; otherwise, the owner of the copyright is allowed to fine or press charges against the party who used the song unlicensed.{{cite news |last=Sakzewski |first=Emily |date=May 26, 2020 |title=What Taylor Swift's mysterious Killing Eve cover could mean in her feud with Scooter Braun |website=ABC News |url=https://www.abc.net.au/news/2020-05-26/what-taylor-swift-killing-eve-cover-means-for-scooter-braun-feud/12286020 |url-status=live |access-date=May 26, 2020 |archive-url=https://web.archive.org/web/20200526183728/https://www.abc.net.au/news/2020-05-26/what-taylor-swift-killing-eve-cover-means-for-scooter-braun-feud/12286020 |archive-date=May 26, 2020}}{{cite web |last=Richards |first=Will |date=May 25, 2020 |title=Taylor Swift fans think new 'Killing Eve' cover is her getting back at Scooter Braun |url=https://www.nme.com/news/music/taylor-swift-posts-mysterious-cover-used-on-killing-eve-2675401 |url-status=live |archive-url=https://web.archive.org/web/20200603184445/https://www.nme.com/news/music/taylor-swift-posts-mysterious-cover-used-on-killing-eve-2675401 |archive-date=June 3, 2020 |access-date=May 26, 2020 |website=NME}}

File:Ryan Reynolds by Gage Skidmore.jpg commercial produced by Ryan Reynolds (pictured) was the first production to make use of a re-recorded Swift song.|upright]]

The re-recorded tracks have been featured in various visual media: "Love Story (Taylor's Version)" appeared in an advertisement produced by Canadian actor Ryan Reynolds for the dating app Match.com. "Wildest Dreams (Taylor's Version)" was extensively used in the trailers for the animated adventure film Spirit Untamed (2021){{cite web |last1=Fernández |first1=Alexia |date=March 12, 2021 |title=Spirit Untamed First Look! Hear Taylor Swift's Re-Recorded 'Wildest Dreams (Taylor's Version)' in Trailer |url=https://people.com/movies/spirit-untamed-first-look-hear-taylor-swifts-re-recorded-wildest-dreams-taylors-version-in-trailer/ |access-date=March 12, 2021 |website=People |archive-date=March 12, 2021 |archive-url=https://web.archive.org/web/20210312171542/https://people.com/movies/spirit-untamed-first-look-hear-taylor-swifts-re-recorded-wildest-dreams-taylors-version-in-trailer/ |url-status=live }} and in an episode of Netflix fantasy series Fate: The Winx Saga (2022).{{Cite web |last=Thao |first=Phillipe |date=September 19, 2022 |title=How 'Fate: The Winx Saga' Scored Season 2's Massive Needle Drops |website=Netflix |url=https://www.netflix.com/tudum/articles/fate-the-winx-saga-needle-drops |access-date=September 30, 2022 |agency=Netflix |archive-date=September 30, 2022 |archive-url=https://web.archive.org/web/20220930105024/https://www.netflix.com/tudum/articles/fate-the-winx-saga-needle-drops |url-status=live }} The trailers of Amazon Prime Video romantic drama series The Summer I Turned Pretty made use of parts of "This Love (Taylor's Version)" and "Back to December (Taylor's Version)".{{Cite magazine |last=Woerner |first=Meredith |date=June 30, 2023 |title='The Summer I Turned Pretty' Trailer Previews Taylor Swift's 'Back to December (Taylor's Version)' |url=https://variety.com/2023/music/news/taylor-swift-back-to-december-taylors-version-summer-i-turned-pretty-trailer-1235658598/ |access-date=July 25, 2023 |magazine=Variety |archive-date=July 21, 2023 |archive-url=https://web.archive.org/web/20230721171239/https://variety.com/2023/music/news/taylor-swift-back-to-december-taylors-version-summer-i-turned-pretty-trailer-1235658598/ |url-status=live }} "Message in a Bottle" (2021) and "Bad Blood (Taylor's Version)" (2023) are featured in animated superhero film DC League of Super-Pets (2022).{{Cite magazine |title=Dwayne Johnson confirms "Bad Blood (Taylor's Version)" will be in DC League of Super-Pets film |url=https://www.thelineofbestfit.com/news/latest-news/dwayne-johnson-says-bad-blood-taylors-version-is-in-dc-league-of-super-pets |access-date=July 28, 2022 |magazine=The Line of Best Fit |archive-date=July 28, 2022 |archive-url=https://web.archive.org/web/20220728155744/https://www.thelineofbestfit.com/news/latest-news/dwayne-johnson-says-bad-blood-taylors-version-is-in-dc-league-of-super-pets |url-status=live }}

According to Billboard, filmmakers are aware that "Swift songs in scenes or trailers instantly build streaming and ticket-buying audiences" and, in return, use of the songs generates interest in the re-recorded albums. Mike Knobloch, president of music and publishing in American mass media corporation NBC Universal (which released Spirit Untamed) and who also worked with Swift's team for the Fifty Shades Darker track "I Don't Wanna Live Forever" (2016), claimed that "Swift is exposing new music to the widest possible audience. For now, her strategy focuses on family films, but that approach is unlikely to last forever{{nbsp}}... She's on a short list of artists that are impactful to the broadest audience. If that translates to family films as a target, then that makes sense. But I don't think she's doing that exclusively."

Journalists and media outlets credited Swift's fans, known commonly as "Swifties", with aiding Swift in magnifying the publicity surrounding the controversy and the success of her re-recording efforts.{{Cite web |last=Kornhaber |first=Spencer |date=November 18, 2019 |title=Taylor Swift Is Waging Reputational Warfare |url=https://www.theatlantic.com/entertainment/archive/2019/11/taylor-swift-vs-scooter-braun-reputation-warfare/602197/ |access-date=May 9, 2022 |website=The Atlantic |archive-date=May 9, 2022 |archive-url=https://web.archive.org/web/20220509073353/https://www.theatlantic.com/entertainment/archive/2019/11/taylor-swift-vs-scooter-braun-reputation-warfare/602197/ |url-status=live }} Whereas, Braun claimed that Swift "weaponized" her fanbase by making the dispute public. He said his family had been excessively bullied by Swift's fans whom she had urged on her social media to "let Scott Borchetta and Scooter Braun know how you feel about this." Citing “numerous death threats, he received, Braun stated, "It’s very dangerous. There’s people in that fan base who have mental health issues. There’s families involved, and I think that’s very, very dangerous.”{{Cite magazine |last=Bowenbank |first=Starr |date=April 29, 2022 |title=Scooter Braun Talks Taylor Swift Re-Recording Music, Says He Disagrees With Artists 'Weaponizing a Fanbase' |url=https://www.billboard.com/music/music-news/scooter-braun-taylor-swift-masters-weaponizing-fanbase-1235064853/ |access-date=May 9, 2022 |magazine=Billboard |archive-date=May 9, 2022 |archive-url=https://web.archive.org/web/20220509073353/https://www.billboard.com/music/music-news/scooter-braun-taylor-swift-masters-weaponizing-fanbase-1235064853/ |url-status=live }}

On June 30, 2019, following the news that Braun had acquired Big Machine—and along with it Swift's back catalog—many of Braun's friends congratulated him on their social media accounts; American entrepreneur David Grutman captioned a screenshot of the news headline with "WHEN YOUR FRIEND BUYS TAYLOR SWIFT" in his Instagram story, which Braun re-posted to his account. The story and its re-post were quickly deleted after Swift's fans claimed it as reflecting Braun's true intent.{{Cite web |first=Jeff |last=Nelson |title=Scooter Braun Deletes Friend's Post About Buying Taylor Swift Following Her Bullying Accusations |url=https://people.com/music/scooter-braun-brag-buys-taylor-swift-big-machine-deal-deleted-instagram/ |access-date=May 23, 2022 |website=People |date=July 1, 2019 |archive-date=May 23, 2022 |archive-url=https://web.archive.org/web/20220523113640/https://people.com/music/scooter-braun-brag-buys-taylor-swift-big-machine-deal-deleted-instagram/ |url-status=live }} On November 22, 2019, Braun posted on Instagram claiming he received death threats from Swift's fans, and wanted to have a conversation with Swift regarding the dispute. He wrote, "I am certain there is no situation ever worth jeopardising anyone's safety." Big Machine headquarters in Nashville was shut down early on November 14, 2019, due to "direct and hostile death threats" made to the company's employees.{{cite web|last=Calvario|first=Liz|date=November 15, 2019|title=Big Machine Employees Receive Death Threats Amid Taylor Swift Feud|url=https://www.etonline.com/big-machine-records-offices-shut-down-due-to-threats-amid-taylor-swift-feud-136467|access-date=February 12, 2022|website=Entertainment Tonight|archive-date=February 12, 2022|archive-url=https://web.archive.org/web/20220212110207/https://www.etonline.com/big-machine-records-offices-shut-down-due-to-threats-amid-taylor-swift-feud-136467|url-status=live}} An online petition launched by a fan on Change.org, calling Braun, Borchetta and the Carlyle Group "to stop holding Swift's art hostage", garnered 35,000 signers in its first three hours. Michael Jones, managing director of campaigns in Change.org, described the petition as "one the fastest-growing petitions on the platform this month".{{Cite web |last=Brandle |first=Lars |date=November 14, 2019 |title=Taylor Swift Fans Launch Online Petition Against Scooter Braun, Scott Borchetta |url=https://www.hollywoodreporter.com/news/general-news/taylor-swift-fans-launch-online-petition-scooter-braun-scott-borchetta-1255045/ |access-date=May 10, 2022 |website=The Hollywood Reporter |archive-date=May 10, 2022 |archive-url=https://web.archive.org/web/20220510151048/https://www.hollywoodreporter.com/news/general-news/taylor-swift-fans-launch-online-petition-scooter-braun-scott-borchetta-1255045/ |url-status=live }}

Fans also mined information about the Carlyle Group and claimed it has ties to the civil war in Yemen. Subsequently, publications such as The New York Times confirmed that Carlyle owns the aerospace manufacturer Wesco Aircraft Holdings, which supplies parts for building Saudi Arabian combat aircraft that are used to drop bombs in Yemen. Following the release of Fearless (Taylor's Version), fans blocked the tracks of Fearless (2008) on their digital music platforms, such as Spotify, to prevent accidentally streaming it—in order to make the older recordings "disappear".{{cite web|last=Willman|first=Chris|date=April 8, 2021|title=Taylor Swift Fans Share Notes on How to Make the Old 'Fearless' Disappear|url=https://variety.com/2021/music/news/taylor-swift-fans-fearless-big-machine-disappear-1234947206/|access-date=October 6, 2021|magazine=Variety|archive-date=October 7, 2021|archive-url=https://web.archive.org/web/20211007004119/https://variety.com/2021/music/news/taylor-swift-fans-fearless-big-machine-disappear-1234947206/|url-status=live}}{{Cite news|date=April 9, 2021|title=Taylor Swift fans share tips on how to make old 'Fearless' album disappear|url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-fearless-fans-b1829051.html|access-date=October 6, 2021|newspaper=The Independent|archive-date=October 7, 2021|archive-url=https://web.archive.org/web/20211007032152/https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-fearless-fans-b1829051.html|url-status=live}} On the May 12, 2022, episode of The Tonight Show Starring Jimmy Fallon, in his opening monologue, host Jimmy Fallon summarized several fan speculations about the next re-recorded album from Swift, theorizing that it is either Speak Now (Taylor's Version), 1989 (Taylor's Version), or both at the same time.{{Cite magazine |last=Dailey |first=Hannah |date=May 13, 2022 |title=Jimmy Fallon Excitedly Dissects Clues to Decipher Which Album Taylor Swift Will Release Next: Watch |url=https://www.billboard.com/music/music-news/jimmy-fallon-next-taylor-swift-taylors-version-album-release-video-1235070562/ |access-date=May 15, 2022 |magazine=Billboard |archive-date=May 15, 2022 |archive-url=https://web.archive.org/web/20220515044602/https://www.billboard.com/music/music-news/jimmy-fallon-next-taylor-swift-taylors-version-album-release-video-1235070562/ |url-status=live }}

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American singer-songwriter Olivia Rodrigo stated that she negotiated with her record label to own her music's masters herself, after observing Swift's battle,{{cite web|last=Ahlgrim|first=Callie|date=May 8, 2021|title=Olivia Rodrigo has full control of her masters because she paid attention to Taylor Swift's battle over her own music|url=https://www.insider.com/olivia-rodrigo-owns-master-recordings-taylor-swift-battle-2021-5|url-status=live|access-date=May 8, 2021|website=Insider Inc.|archive-date=November 15, 2021|archive-url=https://web.archive.org/web/20211115081100/https://www.insider.com/olivia-rodrigo-owns-master-recordings-taylor-swift-battle-2021-5}} and British singer Rita Ora thanked Swift for providing an incentive to purchase her masters herself.{{Cite web |title=Rita Ora inspired by Prince to take control |url=https://www.independentnews.com/lifestyles/entertainment/rita-ora-inspired-by-prince-to-take-control/article_c9a87bae-d87c-51e8-8196-d42ec96ead30.html |archive-url=https://web.archive.org/web/20230226172302/https://www.independentnews.com/lifestyles/entertainment/rita-ora-inspired-by-prince-to-take-control/article_c9a87bae-d87c-51e8-8196-d42ec96ead30.html |archive-date=February 26, 2023 |access-date=May 9, 2023 |website=The Independent}} American singer Joe Jonas said that he wishes to re-record the Jonas Brothers' back catalog just like Swift.{{cite web|last=Garner|first=Glenn|date=June 5, 2021|title=Joe Jonas Wants to Re-Record the Jonas Brothers' Debut Album: 'Like What Taylor Swift Did'|url=https://people.com/music/joe-jonas-brothers-re-record-debut-album-like-taylor-swift/|url-status=live|access-date=June 6, 2021|website=PEOPLE.com|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709121754/https://people.com/music/joe-jonas-brothers-re-record-debut-album-like-taylor-swift/}} Canadian musician Bryan Adams, American vocal group 98 Degrees and American rock band the Departed were inspired by Swift to re-record.{{cite web |last=Brodksy |first=Rachel |date=March 11, 2022 |title=We've Got A File On You: Bryan Adams |url=https://www.stereogum.com/2179256/weve-got-a-file-on-you-bryan-adams/interviews/weve-got-a-file-on-you/ |access-date=March 11, 2022 |website=Stereogum |archive-date=March 11, 2022 |archive-url=https://web.archive.org/web/20220311173732/https://www.stereogum.com/2179256/weve-got-a-file-on-you-bryan-adams/interviews/weve-got-a-file-on-you/ |url-status=live }}{{Cite news |last=Dearmore |first=Kelly |date=March 9, 2022 |title=Cody Canada Takes Ownership of His Art and Musical Past Thanks to Taylor Swift |url=https://www.dallasobserver.com/music/cody-canada-will-be-playing-all-his-hits-this-week-in-dallas-thanks-to-taylor-swift-sort-of-13561415 |access-date=March 12, 2022 |newspaper=Dallas Observer |archive-date=March 13, 2022 |archive-url=https://web.archive.org/web/20220313003334/https://www.dallasobserver.com/music/cody-canada-will-be-playing-all-his-hits-this-week-in-dallas-thanks-to-taylor-swift-sort-of-13561415 |url-status=live }}{{cite news |last=Dupre |first=Elyse |date=October 10, 2023 |title=98 Degrees Reveals How Taylor Swift Inspired Them to Re-Record Their Masters |url=https://www.eonline.com/news/1387451/98-degrees-reveals-how-taylor-swift-inspired-them-to-re-record-their-masters |access-date=October 10, 2023 |agency=E! |archive-date=October 10, 2023 |archive-url=https://web.archive.org/web/20231010000819/https://www.eonline.com/news/1387451/98-degrees-reveals-how-taylor-swift-inspired-them-to-re-record-their-masters |url-status=live }} American musician Dave Grohl, frontman of the rock band Foo Fighters, said he was "deeply impressed" by Swift and supports her vision.{{Cite web |date=September 14, 2021 |title=Dave Grohl Is Impressed With Taylor Swift's Re-Recorded Albums |url=https://uproxx.com/indie/dave-grohl-taylor-swift-rerecorded-albums/ |access-date=July 5, 2023 |website=UPROXX |archive-date=July 5, 2023 |archive-url=https://web.archive.org/web/20230705135645/https://uproxx.com/indie/dave-grohl-taylor-swift-rerecorded-albums/ |url-status=live }}

American rapper Snoop Dogg cited Swift's re-recordings and stated he wanted to re-record his debut album, Doggystyle (1993), but could not bring himself to do it because he was unable to replicate the "feeling".{{Cite magazine|date=April 22, 2022|title=Snoop Dogg says he has considered re-recording his albums like Taylor Swift|url=https://www.nme.com/news/music/snoop-dogg-says-he-has-considered-re-recording-his-albums-like-taylor-swift-3210592|access-date=April 22, 2022|magazine=NME|archive-date=April 22, 2022|archive-url=https://web.archive.org/web/20220422145043/https://www.nme.com/news/music/snoop-dogg-says-he-has-considered-re-recording-his-albums-like-taylor-swift-3210592|url-status=live}} American singer-songwriter Ashanti announced her intention to re-record her self-titled debut album to gain its masters, and told Metro that she felt "empowered" by Swift; Ashanti further stated "I think Taylor is amazing for what she's done and to be able to be a female in this very male-dominated industry, to accomplish that is amazing. Owning your property and getting a chance to have ownership of your creativity is so so important. Male, female, singer, rapper, whatever, I hope this is a lesson for artists to get in there and own."{{Cite news |title=Ashanti says Taylor Swift helped her feel 'empowered' in her decision to re-record debut album |url=https://goodmorningamerica.com/culture/story/ashanti-taylor-swift-helped-feel-empowered-decision-record-84668761 |access-date=May 13, 2022 |agency=ABC News |archive-date=May 12, 2022 |archive-url=https://web.archive.org/web/20220512230403/https://www.goodmorningamerica.com/culture/story/ashanti-taylor-swift-helped-feel-empowered-decision-record-84668761 |url-status=live }}

Indonesian singer-songwriter Niki stated Swift inspired her to re-record and "reimagine" her original songs that she had deleted from YouTube after signing to her record label, incorporating them into her second studio album, Nicole (2022).{{Cite tweet|number=1531636641508786176|user=nikizefanya|title="Nicole" – my sophomore album – out this August.|author=Niki Zefanya}} American socialite Paris Hilton released an "updated" version of her 2006 song, "Stars Are Blind", re-titled as "Stars Are Blind (Paris' Version)", on December 30, 2022.{{Cite magazine |last=June |first=Sophia |date=December 30, 2022 |title=Paris Hilton Dropped A New Version Of Her 2006 Hit "Stars Are Blind" |url=https://www.nylon.com/entertainment/paris-hilton-re-released-stars-are-blind |access-date=December 31, 2022 |magazine=Nylon |archive-date=December 30, 2022 |archive-url=https://web.archive.org/web/20221230175126/https://www.nylon.com/entertainment/paris-hilton-re-released-stars-are-blind |url-status=live }} American singer SZA praised Swift in her 2023 Billboard Woman of the Year interview: "Taylor letting that whole situation go with her masters, then selling all of those fucking records. That's the biggest 'fuck you' to the establishment I've ever seen in my life, and I deeply applaud that shit."{{Cite magazine |last=Mamo |first=Heran |date=February 22, 2023 |title=Billboard Woman of the Year SZA on Making Chart History and Preparing to 'Pop Ass and Cry and Give Theater' On Tour |url=https://www.billboard.com/music/features/sza-billboard-woman-of-the-year-sos-deluxe-interview-1235256725/ |access-date=February 22, 2023 |magazine=Billboard |archive-date=February 22, 2023 |archive-url=https://web.archive.org/web/20230222185449/https://www.billboard.com/music/features/sza-billboard-woman-of-the-year-sos-deluxe-interview-1235256725/ |url-status=live }} American rapper Offset, a former member of hip hop group Migos, claimed to be "rap's Taylor Swift" following a dispute with Quality Control Music, his former record label, over his solo career. He has said he is seeking "control over his master recordings".{{Cite news |title=Offset is the Taylor Swift of rap |url=https://uk.news.yahoo.com/offset-taylor-swift-rap-190209885.html |access-date=April 5, 2023 |agency=Yahoo! News |date=April 4, 2023 |archive-date=April 5, 2023 |archive-url=https://web.archive.org/web/20230405193305/https://uk.news.yahoo.com/offset-taylor-swift-rap-190209885.html |url-status=live }}

Irish actress Saoirse Ronan and American filmmaker Greta Gerwig said Swift's fight for ownership resonated with them while making the 2019 film adaptation of Little Women, whose author Louisa May Alcott also held onto her copyright.{{Cite news |date=December 23, 2019 |title=Little Women stars compare Taylor Swift to Louisa May Alcott |url=http://www.irishnews.com/magazine/entertainment/2019/12/23/news/little-women-stars-compare-taylor-swift-to-louisa-may-alcott-1798460/ |access-date=September 19, 2023 |newspaper=The Irish News |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002175305/https://www.irishnews.com/magazine/entertainment/2019/12/23/news/little-women-stars-compare-taylor-swift-to-louisa-may-alcott-1798460/ |url-status=live }} American musician Melissa Etheridge called the re-recording project "probably the most impressive musical business feat I've ever seen. Ever."{{cite news |url=https://www.washingtonpost.com/sports/2023/09/28/taylor-swift-kelce/ |title=You thought you knew the NFL. Now meet Taylor's Version. |last=Jenkins |first=Sally |newspaper=The Washington Post |date=September 28, 2023 |access-date=September 29, 2023 |url-access=registration |archive-date=October 26, 2023 |archive-url=https://web.archive.org/web/20231026233156/https://www.washingtonpost.com/sports/2023/09/28/taylor-swift-kelce/ |url-status=live }} British musician Imogen Heap called the project "a badass card to stay in control of [Swift's] work in a commercial music industry that largely works against musicians."{{cite magazine |url=https://www.billboard.com/music/music-news/taylor-swift-clean-1989-taylors-version-imogen-heap-1235457439/ |title=Imogen Heap Shares Photos From 'Clean' Recording Session to Celebrate '1989 (Taylor's Version)' Release |last=Iasimone |first=Ashley |magazine=Billboard |date=October 28, 2023 |access-date=October 30, 2023}} American singer and songwriter Maren Morris said she found "deep inspiration" in Swift's "courage" "turning the tables on exploitative businessmen and taking back ownership".{{cite magazine |url=https://variety.com/2023/music/awards/maren-morris-praises-taylor-swift-sinead-oconnor-billie-holiday-the-chicks-1235818661/ |title=Maren Morris Praises 'Brave' Taylor Swift, Sinéad O'Connor and Billie Holiday for Dismantling the Status Quo: They Were All Told to 'Shut Up and Sing' |last=Woerner |first=Meredith |magazine=Variety |date=December 2, 2023 |access-date=December 5, 2023 |archive-date=December 4, 2023 |archive-url=https://web.archive.org/web/20231204192754/https://variety.com/2023/music/awards/maren-morris-praises-taylor-swift-sinead-oconnor-billie-holiday-the-chicks-1235818661/ |url-status=live }} In 2023, The Guardian opined that "a revolution is brewing in the music business", witnessing a new generation of female artists, such as Zara Larsson, Dua Lipa, and Rina Sawayama, following Swift's precedence to acquire ownership of their music rights and maintaining a defiant attitude towards forfeiting all rights to the music label.{{Cite news |last=Forde |first=Eamonn |date=January 9, 2024 |title=Taylor-made deals: how artists are following Swift's rights example |url=https://www.theguardian.com/music/2024/jan/09/taylor-swift-deals-how-artists-rights-example |access-date=January 15, 2024 |newspaper=The Guardian |issn=0261-3077}}

{{Blockquote|text=Swift is one of few artists with the power and profile to create change in the music world—when she acts, the industry listens. In reclaiming her masters, and drawing attention to the saga surrounding it, she has made a dramatic statement about the importance of artists owning their work and refusing to let others capitalise on their creativity. Sure, she's a multi-millionaire but in using her platform in this way, she's galvanising other, less established artists to fight for a better deal.|author=Katie Rosseinsky, "How Taylor Swift is changing the music industry one re-record at a time"|source=Evening Standard}}

On November 12, 2021, The Wall Street Journal reported that Universal Music Group, the parent company of Swift's current label, has doubled the amount of time that restricts artists from re-recording their works in their recording deals hereafter. The newspaper said the change represents "shifting power dynamics in the music business", as artists have started to demand better revenue shares and ownership of the masters to their music, incentivized by Swift's situation.{{cite web |last=Steele |first=Anne |date=November 12, 2021 |title=As Taylor Swift Rerecorded Her 'Red' Album, Universal Reworked Contracts |url=https://www.wsj.com/articles/as-taylor-swift-rerecorded-her-red-album-universal-reworked-contracts-11636741201 |url-status=live |access-date=November 20, 2021 |website=The Wall Street Journal |archive-date=November 17, 2021 |archive-url=https://web.archive.org/web/20211117184257/https://www.wsj.com/articles/as-taylor-swift-rerecorded-her-red-album-universal-reworked-contracts-11636741201 }} Weverse said "the recording industry had been watching [Swift's] rerecording project closely to see where it might go and has recently begun to react" and pointed out that musicians have started to demand the rights to their masters "more and more often" following the controversy.{{cite news |title=[NoW] Taylor Swift's Ten-Minute Song |url=https://magazine.weverse.io/bridge/en/277 |url-status=live |access-date=December 10, 2021 |agency=Weverse |archive-date=March 19, 2022 |archive-url=https://web.archive.org/web/20220319153233/https://magazine.weverse.io/article/view;jsessionid=0ED2C0E5CA9ABEE9B4287E1F66417396?lang=en&num=277 }} On November 17, 2021, iHeartRadio announced that its radio stations will only play "Taylor's Version" songs henceforth, with plans to replace the rest of the older recordings with the re-recorded tracks as they are officially released.{{cite news |title=You'll Only Hear Taylor Swift's 'Taylor's Version' Albums On iHeartRadio |agency=iHeartRadio |url=https://www.iheart.com/content/2021-11-15-youll-only-hear-taylor-swifts-taylors-version-albums-on-iheartradio/ |url-status=live |access-date=November 17, 2021 |archive-url=https://web.archive.org/web/20211116230223/https://www.iheart.com/content/2021-11-15-youll-only-hear-taylor-swifts-taylors-version-albums-on-iheartradio/ |archive-date=November 16, 2021}}

Following the success of Swift's re-recordings, record labels and companies began to contractually prohibit music artists from ever re-recording their songs or increasing the waiting period to 10–30 years. In October 2023, Billboard reported that the major labels—Universal, Sony Music Entertainment and Warner Music Group—overhauled clauses on re-recording in the contracts for new signees, with several music attorneys opposing this change.{{Cite magazine |last=Knopper |first=Steve |date=October 30, 2023 |title=Labels Want to Prevent 'Taylor's Version'-Like Re-Recordings From Ever Happening Again |url=https://www.billboard.com/pro/taylor-swift-re-recordings-labels-change-contracts/ |access-date=October 30, 2023 |magazine=Billboard |url-access=subscription |archive-date=October 30, 2023 |archive-url=https://web.archive.org/web/20231030141436/https://www.billboard.com/pro/taylor-swift-re-recordings-labels-change-contracts/ |url-status=live }} Additionally, more artists have moved toward a licensing deal where they retain control of the masters, though traditional contracts where the label owns the masters remain more common. In January 2024, The Guardian reported that the retention periods for music publishing is down from 25 years three decades ago to between 12 and 15 years. According to music industry journalist Eamonn Forde, the publishing part of the music business was "ahead of the curve." On the other hand, label re-recording restrictions are getting longer after Swift's dispute, and that labels do not want re-records, they need to protect their assets. "They don't want their product replaced by something else", stated music industry attorney Erin M. Jacobson. However, in order "to stay competitive, the traditional labels have to consider some alternate structures or terms that are a little more artist-friendly", she said.{{cite news |url=https://www.theguardian.com/music/2024/jan/09/taylor-swift-deals-how-artists-rights-example |title=Taylor-made deals: how artists are following Swift's rights example |last=Forde |first=Eamonn |newspaper=The Guardian |date=January 9, 2024 |access-date=January 9, 2024}}

{{See also|Cultural impact of Taylor Swift#Academic programs}}

The controversy has also been a topic of study in higher educational institutions. On October 4, 2021, Rafael Landívar University in Guatemala hosted a conference on the topic "International Copyright Protection: Analyzing Taylor Swift's Case".{{cite web |date=October 4, 2021 |title=¡No nos detenemos! Acompáñanos en nuestra conferencia sobre protección internacional de los derechos de autor. Esta vez estará con nosotros la Licda. Irene Castelló para analizar el caso Taylor Swift y cómo proteger las creaciones musicales. ¡No te los pierdas este lunes a las 11 am!|trans-title=We don't stop! Join us at our conference on international copyright protection. This time Licda will be with us. Irene Castelló to analyze the Taylor Swift case and how to protect musical creations. Don't miss them this Monday at 11 am! |url=https://www.facebook.com/url.aed |url-status=live |archive-url=https://web.archive.org/web/20201106165651/https://www.facebook.com/url.aed/ |archive-date=November 6, 2020 |access-date=October 4, 2021 |via=Facebook |publisher=URL, Asociación de Estudiantes de Derecho y Crimfor – AED |language=es}} In January 2022, a spring semester course focusing on Swift's career and its cultural impact was launched at New York University's Tisch School of the Arts, with "copyright and ownership" as one of the topics covered by the syllabus.{{Cite magazine |last=Aswad |first=Jem |date=February 2, 2022 |title=Taylor Swift Course Launched at New York University's Clive Davis Institute |url=https://variety.com/2022/music/news/taylor-swift-course-nyu-clive-davis-institute-1235170200/ |url-status=live |magazine=Variety |archive-url=https://web.archive.org/web/20220203232545/https://variety.com/2022/music/news/taylor-swift-course-nyu-clive-davis-institute-1235170200/ |archive-date=February 3, 2022 |access-date=February 4, 2022}} Queen's University at Kingston offers a fall semester course, titled "Taylor Swift's Literary Legacy (Taylor's Version)", focusing on her sociopolitical impact on contemporary culture; its syllabus includes studying select songs from Swift's studio albums, with the use of re-recorded versions wherever possible.{{Cite web |title=Cultural Studies: Theory into Practice {{!}} Department of English |url=https://www.queensu.ca/english/undergraduate/courses/engl-294 |archive-url=https://web.archive.org/web/20220509060657/https://www.queensu.ca/english/undergraduate/courses/engl-294 |archive-date=May 9, 2022 |access-date=May 9, 2022 |publisher=Queen's University at Kingston}} The University of Virginia Darden School of Business released a new case study on the masters controversy in September 2023.{{Cite web |date=September 8, 2023 |title=Darden Releases New Case (Taylor's Version) |url=https://news.darden.virginia.edu/2023/09/08/darden-releases-new-case-taylors-version/ |access-date=September 17, 2023 |website=Darden Report Online |archive-date=September 22, 2023 |archive-url=https://web.archive.org/web/20230922105038/https://news.darden.virginia.edu/2023/09/08/darden-releases-new-case-taylors-version/ |url-status=live }} In November 2023, the University of South Dakota announced a law course centered around Swift's interactions with the law, which will examine her re-recordings and related copyright issues.{{cite news |url=https://www.reuters.com/legal/legalindustry/taylor-swift-headed-this-law-school-theory-2023-11-01/ |title=Taylor Swift headed to this law school, in theory |last=Sloan |first=Karen |work=Reuters |date=November 2, 2023 |access-date=November 8, 2023 |archive-date=November 3, 2023 |archive-url=https://web.archive.org/web/20231103142919/https://www.reuters.com/legal/legalindustry/taylor-swift-headed-this-law-school-theory-2023-11-01/ |url-status=live }}

Songs from each of Swift's 2020 albums, "My Tears Ricochet" and "Mad Woman" from Folklore,{{cite magazine |last1=Suskind |first1=Alex |title=Taylor Swift broke all her rules with Folklore – and gave herself a much-needed escape |url=https://ew.com/music/taylor-swift-entertainers-of-the-year-2020/ |url-status=live |archive-url=https://web.archive.org/web/20210312063543/https://ew.com/music/taylor-swift-entertainers-of-the-year-2020/ |archive-date=March 12, 2021 |access-date=March 30, 2021 |magazine=Entertainment Weekly}}{{cite magazine |last1=Gallagher |first1=Alex |date=December 9, 2020 |title=Taylor Swift wrote early 'My Tears Ricochet' lyrics after watching 'Marriage Story' |url=https://www.nme.com/en_au/news/music/taylor-swift-my-tears-ricochet-marriage-story-2834832 |url-status=live |archive-url=https://web.archive.org/web/20210122004239/https://www.nme.com/en_au/news/music/taylor-swift-my-tears-ricochet-marriage-story-2834832 |archive-date=January 22, 2021 |access-date=March 30, 2021 |magazine=NME}} and "It's Time to Go" from Evermore, were underscored by critics for their references to the dispute, Borchetta, and Braun.{{Cite magazine |last=Kaufman |first=Gil |date=January 7, 2021 |title=Taylor Swift Drops Deluxe Edition of 'Evermore' on Streaming, With Lyric Videos For Bonus Tracks |url=https://www.billboard.com/articles/columns/pop/9508098/taylor-swift-deluxe-streaming-edition-evermore-lyric-videos/ |url-status=live |archive-url=https://web.archive.org/web/20210107130924/https://www.billboard.com/articles/columns/pop/9508098/taylor-swift-deluxe-streaming-edition-evermore-lyric-videos/ |archive-date=January 7, 2021 |access-date=January 7, 2021 |magazine=Billboard}} "My Tears Ricochet" is about how Swift felt betrayed by Borchetta and uses a funeral metaphor, while "Mad Woman" is about the "gaslighting" Swift experienced at the hands of Braun. Widespread interpretation has that the tracks "Vigilante Shit" and "Karma" from her 2022 album, Midnights, also diss Braun.{{Cite magazine |date=October 21, 2022 |title=Taylor Swift Fans Think She Referenced Scooter Braun Divorce on Midnights |url=https://people.com/music/taylor-swift-midnights-karma-vigilante-takes-on-nemeses/ |url-status=live |archive-url=https://web.archive.org/web/20221031171308/https://people.com/music/taylor-swift-midnights-karma-vigilante-takes-on-nemeses/ |archive-date=October 31, 2022 |access-date=October 31, 2022 |magazine=People}}{{Cite web |last=Curto |first=Justin |date=October 21, 2022 |title='Vigilante Shit' Is Taylor Swift's Mic Drop to the Scooter Braun Drama |url=https://www.vulture.com/2022/10/taylor-swift-vigilante-shit-scooter-braun.html |url-status=live |archive-url=https://web.archive.org/web/20221031171309/https://www.vulture.com/2022/10/taylor-swift-vigilante-shit-scooter-braun.html |archive-date=October 31, 2022 |access-date=October 31, 2022 |website=Vulture}}{{Cite magazine |last=Bailey |first=Alyssa |date=October 21, 2022 |title=Taylor Swift's 'Karma' Lyrics Seem to Take Aim at Kanye West and Scooter Braun |url=https://www.elle.com/culture/music/a41735908/taylor-swift-karma-lyrics-song-meaning-scooter-braun-kanye-west/ |url-status=live |archive-url=https://web.archive.org/web/20221031150925/https://www.elle.com/culture/music/a41735908/taylor-swift-karma-lyrics-song-meaning-scooter-braun-kanye-west/ |archive-date=October 31, 2022 |access-date=October 31, 2022 |magazine=Elle}}

Vulture critic Jason P. Frank opined that American singer Demi Lovato's decision to release her 2023 remix album, Revamped, was inspired by Swift's re-recordings.{{cite web |last1=Frank |first1=Jason P. |date=August 21, 2023 |title=Everybody's Getting Off the Scooter |url=https://www.vulture.com/article/ariana-grande-demi-lovato-scooter-braun-manager-split.html |access-date=August 22, 2023 |website=Vulture |archive-date=September 13, 2023 |archive-url=https://web.archive.org/web/20230913094305/https://www.vulture.com/article/ariana-grande-demi-lovato-scooter-braun-manager-split.html |url-status=live }} A docuseries commissioned by Warner Bros. Discovery, titled Taylor Swift vs Scooter Braun: Bad Blood, was released in June 2024.{{Cite magazine |title=All About the 'Taylor Swift vs. Scooter Braun: Bad Blood' Docuseries |url=https://www.instyle.com/taylor-swift-scooter-braun-bad-blood-8667386 |access-date=June 22, 2024 |magazine=InStyle |archive-date=June 22, 2024 |archive-url=https://web.archive.org/web/20240622144915/https://www.instyle.com/taylor-swift-scooter-braun-bad-blood-8667386 |url-status=live }}

• Taylor Swift vs Scooter Braun: Bad Blood
• 2009 MTV Video Music Awards
• Taylor Swift sexual assault trial
• 2022 Ticketmaster controversy
• Death of Ana Clara Benevides
• Deepfake pornography

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{{Taylor Swift}}

Category:Taylor Swift controversies