2022 Winter Olympics marketing
{{2022 Winter Olympics}}
2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.
Symbols
File:B-5425@PEK (20200905172542).jpg Boeing 737-800 with 2022 Winter Olympics special livery, featuring the emblems and mascots]]
=Emblem=
The official emblem "Winter Dream" ({{lang|zh|冬梦}}) was unveiled on 15 December 2017 at the Beijing National Aquatics Center. The emblem is a stylized rendition of the character "冬" (Winter) inspired by winter snow, with a ribbon motif. The top is meant to resemble a skier and the bottom is meant to resemble a skater. The emblem also features the Olympic colors (except black) and the Chinese flag colors. The emblem was designed by Lin Cunzhen who also created the Nanjing 2014 logo.{{cite news|url=http://olympics.nbcsports.com/2017/12/15/beijing-2022-winter-olympic-logo/|title=Beijing 2022 Winter Olympic logo unveiled|date=15 December 2017|agency=NBC Sports |work=nbcsports.com|accessdate=17 December 2017|first=Nick|last=Zaccardi}}
=Slogan=
The Games' promotional slogan is Joyful Rendezvous Upon Pure Ice and Snow ({{lang-zh|纯洁的冰雪，激情的约会|Chúnjié de bīngxuě, jīqíng de yuēhuì}}), which was used for the candidature process for Beijing to bid for the 2022 Games. On September 17, 2021 the Beijing 2022 announce the slogan of Olympic Winter Games "Together for a Shared Future!" ({{zh|c=一起向未来！Yīqǐ xiàng wèilái!}}).{{Cite web|date=2021-09-17|title=Beijing 2022 reveals official motto: "Together for a Shared Future" - Olympic News|url=https://olympics.com/ioc/news/beijing-2022-reveals-official-motto-together-for-a-shared-future|access-date=2021-10-07|website=International Olympic Committee|language=en}} A song with the same name, "Together for a Shared Future" was sung in two versions: one by Jackson Yee, the other by William Chan and Tia Ray; to promote the slogan of the Winter Olympics and Paralympics.{{Cite web|title=易烊千玺以歌助威北京冬奥，单曲《一起向未来》上线QQ音乐|url=https://finance.ifeng.com/c/89hQxOahbn7|url-status=live|access-date=2021-10-07|website=凤凰网|language=Chinese|archive-url=https://web.archive.org/web/20211007172204/https://finance.ifeng.com/c/89hQxOahbn7 |archive-date=2021-10-07 }}
=Mascot=
{{Main|Bing Dwen Dwen and Shuey Rhon Rhon}}
The mascot "Bing Dwen Dwen" ({{zh|c=冰墩墩|p=Bīng Dūn Dūn}}) was unveiled on 17 September 2019 at the Shougang Ice Hockey Arena and was designed by Cao Xue.{{cite web|url=https://www.beijing2022.cn/a/20190917/007476.htm|title=北京2022年冬奥会吉祥物阐释|work=beijing2022.cn|date=2019-09-17|access-date=2020-01-17|archive-date=2019-09-18|archive-url=https://web.archive.org/web/20190918173106/https://www.beijing2022.cn/a/20190917/007476.htm|url-status=dead}}
The giant panda, is often regarded as one main symbols of China. Its helmet is also indicative of the snow and ice of winter sports. Along with the Olympic mascot, the Paralympic mascot was also revealed on the same day.{{cite web|url=https://edition.cnn.com/style/article/beijing-olympic-mascots-intl-hnk-scli/index.html|title=Beijing unveils new 'ice' panda mascot to promote 2022 Winter Games
|work=CNN International|date=2019-09-17}}