4DX

{{Infobox product

| logo_caption = Logo used since 2019

| alt = No

| caption = 4DX seats at the Cinema Sunshine Heiwajima in Tokyo, Japan

| type = 4D film presentation system

| inception = 2009

| manufacturer = CJ 4DPlex, subsidiary of CJ CGV

| url = https://cj4dplex.com/4dx

}}

4DX is a 4D film presentation system developed by CJ 4DPlex, a subsidiary of South Korean cinema chain CJ CGV. It allows films to be augmented with various practical effects, including motion-seats, wind, strobelights, simulated snow, and scents. First debuted in 2009, it presents films in both stereoscopic 3D and monoscopic 2D formats.{{Cite magazine |url=https://www2.bfi.org.uk//news/sightsound/4dx-here-come-feelies |title=4DX: Here come the feelies |last1=Sharp |first1=Jasper |date=21 June 2012 |magazine=Sight & Sound Magazine |publisher=British Film Institute |access-date=12 January 2013}}

CJ has licensed the technology worldwide. {{As of|September 2019}}, CJ 4DPlex operates 678 4DX theaters in 65 countries through partnerships with more than 80 theaters, including Wanda Cinemas, Cinépolis, Cineworld, Regal Cinemas, Cineplex Entertainment, Kinepolis, Event Cinemas, Village Cinemas, and Nu Metro. The company recorded an annual growth rate of more than 50 percent from 2013 to 2018.{{Cite web |title=CJ leads next-gen cinema experiences with 4DX |url=https://www.ibc.org/consume/cj-leads-next-gen-cinema-experiences-with-4dx/4964.article |access-date=2019-09-27 |website=IBC}}

Effects

File:4DXTheaterInVietnam.jpg]]

The effects are:{{Cite magazine |first=Nadira |last=Goffe |date=2024-03-14 |accessdate=2024-03-14 |url=https://slate.com/culture/2024/03/dune-4dx-design-4dplex.html |title=Dune: Part Two 4DX: How the immersive theater experience is created. |magazine=Slate |department=Movies |language=en-US |issn=1091-2339 |oclc=728292344}}

Seats: rotations over three axes, sway (left–right movement), leg tickler, vibration
Near-seat effects: airflow and water spray directed at the moviegoer's face, water, rain, scent effect, hot air
Room effects: bubbles, fog, wind, strobes (light flashes), snow, rainstorm

History

File:4DXOfficialLogo.png

4DX technology was commercially debuted at the CGV Sangam theater in Seoul in 2009.{{cite news |title=The goal of exporting CGV 4DX to 50 countries |url=http://english.cj.net/cj_now/view.asp?bs_seq=13786 |access-date=17 February 2020 |work=CJ NOW |publisher=CJ.NET |date=3 November 2017}} Following the success of Avatar, the technology expanded to more theaters in South Korea.{{cite news|last=Han|first=Sunhee|title='Avatar' goes 4D in Korea {{!}} Variety|url=https://variety.com/2010/more/news/avatar-goes-4d-in-korea-1118014803/|access-date=6 August 2013|newspaper=Variety|date=5 February 2010}}

In June 2011, Mexico-based Cinépolis invested $25 million{{Cite web |date=2021-06-22 |title=Year of smash hits for Bollywood after a poor 2010 {{!}} The National |url=https://www.thenationalnews.com/business/year-of-smash-hits-for-bollywood-after-a-poor-2010-1.632289 |access-date=2024-12-28 |archive-url=https://web.archive.org/web/20210622060150/https://www.thenationalnews.com/business/year-of-smash-hits-for-bollywood-after-a-poor-2010-1.632289 |archive-date=22 June 2021 }} and contracted with the CJ Group to bring the 4DX technology to its 11 locations in the country, with the first opening in a theater in Mexico City.{{cite news|last=García Sánchez|first=Rubén|title=Cinépolis presenta sus salas más costosas|url=http://eleconomista.com.mx/entretenimiento/2011/06/02/cinepolis-presenta-sus-salas-mas-costosas|access-date=16 April 2013|newspaper=El Economista|date=2 June 2011}} It was the technology's debut in the Americas and outside the Asia region, and it expanded throughout Mexico. In 2019, the company announced the 4DX Screen theater, with an expanded multi-sided screen in 2020.{{Cite web |last=Vourlias |first=Christopher |date=2020-01-21 |title=4DX High-Tech Cinemas Break Box Office Records in 2019 |url=https://variety.com/2020/film/global/4dx-high-tech-cinemas-break-box-office-records-in-2019-1203474064/ |access-date=2025-01-14 |website=Variety |language=en-US}}

In Central America, 4DX is in countries like Guatemala through Cinepolis.{{Cite web |title=Cinépolis 4DX |url=https://www.cinepolis.com.gt/4dx/ |access-date=2023-04-06 |website=www.cinepolis.com.gt}} In Costa Rica, it debuted at Cinépolis in 2014.{{cite news |last=Rojas Ch. |first=Jessica |date=20 September 2014 |title=El cine 4DX llegó para crear una experiencia sensorial única en los amantes del sétimo arte |newspaper=La Nacion |url=https://www.nacion.com/viva/cine/el-cine-4dx-llego-para-crear-una-experiencia-sensorial-unica-en-los-amantes-del-setimo-arte/KNUAP3XKCNBH5AUR26A7JQEIBY/story/ |access-date=11 June 2022}}

In 2012, South America received Cinépolis's first theater in São Paulo, Brazil.{{cite news|title=Sala de cinema 4DX chega ao Brasil|url=http://blog.jmprojetos.com.br/2012/07/sala-de-cinema-4dx-chega-ao-brasil/|access-date=21 May 2013|date=1 July 2012|url-status=dead|archive-url=https://web.archive.org/web/20130629182129/http://blog.jmprojetos.com.br/2012/07/sala-de-cinema-4dx-chega-ao-brasil/|archive-date=29 June 2013}} The 4DX theater in Colombia opened at the El Limonar Shopping Center in Cali in July 2013.{{cite news |title=Llegó a Colombia la primera sala de cine 4DX |url=https://www.kienyke.com/historias/llego-a-colombia-la-primera-sala-de-cine-4dx |access-date=18 February 2020 |work=Kien y Ke |publisher=CONTENIDOS DIGITALES K. |date=5 July 2013 |language=es |archive-date=18 February 2020 |archive-url=https://web.archive.org/web/20200218040441/https://www.kienyke.com/historias/llego-a-colombia-la-primera-sala-de-cine-4dx/ |url-status=dead }}{{cite news |title=Cinépolis inaugura la primera Sala 4DX en Colombia |url=https://www.colombia.com/cine/noticias/sdi/65971/cinepolis-inaugura-la-primera-sala-4dx-en-colombia |access-date=18 February 2020 |work=Colombia.com |publisher=Interactive Advertisement Bureau |date=10 July 2013}} Cine Hoyts (now part of Cinépolis) opened the first 4DX theater in Chile in 2013.{{cite news |last1=Teperman |first1=Johnny |title=Cadena de Cines Hoyts dio a conocer la primera sala 4DX de Chile |url=https://www.biobiochile.cl/noticias/2013/07/19/cadena-de-cines-hoyts-dio-a-conocer-la-primera-sala-4dx-de-chile.shtml |access-date=18 February 2020 |work=biobiochile.cl |publisher=BioBioChile |date=19 July 2013 |language=es}}

At CinemaCon in March 2014, CJ 4DPlex announced that it had contracted with AEG and Regal Cinemas to debut the US's first 4DX auditorium at Regal Cinemas L.A. Live in downtown Los Angeles.{{Cite web|url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-aeg-4d-theater-20140324-story.html|title=CinemaCon 2014: '4-D' theater coming to Regal Cinemas L.A. Live|date=2014-03-24|website=Los Angeles Times|language=en-US|access-date=2019-12-06}} In 2018, CJ and Regal's new parent company Cineworld announced planned expansion of 4DX to at least 79 Regal locations.{{Cite web|url=https://deadline.com/2018/04/4dx-theater-expansion-cineworld-group-regal-cinema-city-1202374590/|title=CJ 4DPLEX & Cineworld Group Expand Pact To Boost Number of 4DX Theaters – CinemaCon|last=N'Duka|first=Amanda|date=2018-04-23|website=Deadline|language=en|access-date=2019-12-06}} As of 2020, approximately 32 locations are in the United States, primarily from various Regal locations, one Marcus Theatres location in Gurnee, two Cinépolis locations, and CGV's second U.S. site at The Source OC in Buena Park.{{Cite web|url=https://www.thewrap.com/fate-of-the-furious-will-open-on-all-9-4dx-theaters/|title='Fate of the Furious' Will Open on All 9 4DX Theaters|date=2017-04-14|website=TheWrap|language=en-US|access-date=2019-12-06}}{{Cite web|url=https://www.hollywoodreporter.com/news/korean-theater-chain-cgv-opens-second-us-multiplex-buena-park-970061|title=Korean Theater Chain CGV Opens Second U.S. Multiplex in Buena Park|website=The Hollywood Reporter|date=30 January 2017 |language=en|access-date=2019-12-06}}{{cite web |title=4DX Locations: Find a 4DX Movie Theater Near You |url=https://www.cj4dx.com/movie4dx/movie4dx.php?find=find |website=4DX |publisher=CJ 4DPLEX |access-date=14 February 2020}} In November 2023, B&B Theatres and CJ 4DPlex signed a deal to add their first 4DX location, in Texas.{{cite news |title=CJ 4DPLEX and B&B Theatres Bolster ScreenX Network with New Locations Across the U.S. |url=https://finance.yahoo.com/news/cj-4dplex-b-b-theatres-190500253.html |access-date=19 February 2024 |work=Yahoo! Finance |publisher=PR Newswire |date=21 November 2023}} In March 2025, AMC Theatres and CJ 4DPlex signed a deal to expand 4DX to 40 AMC locations across the United States and Europe.{{Cite web |last=Giardina |first=Carolyn |date=2025-03-26 |title=AMC to Open 65 ScreenX and 4DX Locations Worldwide |url=https://variety.com/2025/film/global/amc-screenx-4dx-cj-4dplex-1236347029/ |access-date=2025-03-26 |website=Variety |language=en-US}}

In Canada, Cineplex Entertainment debuted a 4DX auditorium at one of its Toronto locations on 4 November 2016.{{Cite news|url=https://www.thestar.com/entertainment/movies/2016/11/04/effects-you-can-see-feel-and-smell-at-canadas-first-4dx-cinema.html|title=Effects you can see, feel and smell at Canada's first 4DX cinema|work=Toronto Star|access-date=1 June 2018|language=en}} It opened a second location in Calgary in August 2019.{{Cite web|url=https://calgary.ctvnews.ca/4dx-theatre-opens-at-chinook-centre-1.4545919|title=4DX theatre opens at Chinook Centre|date=2019-08-12|website=CTV News Calgary|language=en|access-date=2019-12-06}}

India has few 4DX screens. It was launched in Kerala at the Lulu International Shopping Mall in Kochi on 20 December 2021 with Spider-Man: No Way Home. Talking to press after signing the agreement, Ajay Bijli, CMD at PVR said, "In a small time since the launch in Noida, 4DX format has outperformed by far all other formats."{{Citation needed|date=September 2024}}

In South Korea, since opening its first theater in partnership with Korona World Cinemas in April 2013, 4DX has increased. It operates them nationwide in partnership with large theater chains such as Aeon Cinemas and United Cinemas.{{Cite web |url= http://www.fnnews.com/news/201603041018312312 |title=CGV 4DX, 일본서 '승승장구'..연내 50개 목표 | date=2016-03-04 | language=ko |website=fnnews.com |access-date=2019-09-30}}

In 2012, 4DX's European debut was in Hungary. One year later, 4DX debuted in the Czech Republic. In 2017, CJ 4DPLEX partnered with France's Pathé and Denmark's Nordisk Film Kino to open its first 4DX theater in Europe.{{Cite web|url=https://www.mk.co.kr/star/movies/view/2017/03/181087/|title=[CGV소식]4DX, 유럽 공략...노르웨이·프랑스 진출|website=스타투데이|date=16 March 2017 |language=ko|access-date=2019-09-30}} It quickened its expansion in Europe with partnerships with Austrian theater operator Hollywood Megaplex in February 2017 and Cineworld in the United Kingdom and Republic Of Ireland.{{Cite web|url=https://celluloidjunkie.com/wire/cj-4dplex-expands-4dx-footprint-to-austria-with-debut-at-hollywood-megaplex-gasometer/|title=CJ 4DPLEX Expands 4DX Footprint to Austria with Debut at Hollywood Megaplex Gasometer|website=Celluloid Junkie|access-date=2019-09-30}}

CJ 4DPLEX started integrating 4DX within the Chinese market in cooperation with its parent company CJ CGV in 2006. In 2013, it signed contracts with UME, a local theater operator in China. In 2014, CJ 4DPLEX made partnerships with Woosang More, WoMai, Beijing Jinbo, and Golden Harvest. In December 2014, CJ 4DPLEX formed a partnership with Wanda Cinema, a Chinese theater operator.{{Cite web|url=http://pop.heraldcorp.com/view.php?ud=201508310958236577628_1|title=CGV 4DX, 中 확장 가속화...완다·따디와 파트너십 체결|last=POP|first=헤럴드|date=2015-08-31|website=pop.heraldcorp.com|language=ko|access-date=2019-09-30}}

In 2015, 4DX debuted in Africa when CJ 4DPLEX and Nu Metro Cinemas entered a partnership to open 5 4DX theaters in South Africa.{{cite news |last1=Hyo-won |first1=Lee |title=4DX to Debut in 5 South African Theaters |url=https://www.hollywoodreporter.com/news/4dx-debut-5-south-african-805027 |access-date=17 February 2020 |work=The Hollywood Reporter |publisher=Prometheus Global Media, LLC. |date=24 June 2015}} It opened the first 4DX auditorium in December with Star Wars: The Force Awakens at the V&A Waterfront theater.{{cite news |last1=Groenewald |first1=Yolandi |title=SA feels the force as 4DX draws movie buffs away from home theatres |url=https://www.fin24.com/Tech/sa-feels-the-force-as-4dx-draws-movie-buffs-away-from-home-theatres-20171227 |access-date=17 February 2020 |publisher=fin24 |date=27 December 2017}}

At CinemaCon 2017, 4DX contracted with Australian theater operator Village Cinemas to open its first 4DX theater within one year.{{cite web |title=Village Cinemas to Launch 'Australia's first and only 4DX Cinema Experience' |url=https://www.filmink.com.au/public-notice/village-cinemas-launch-australias-first-4dx-cinema-experience/ |website=Film Ink |date=4 October 2017 |publisher=saso.creative |access-date=18 February 2020}} It opened at the Century City theater in Melbourne, Victoria on 27 October 2017 with the release of Thor: Ragnarok.{{cite news |title=First 4DX Opens in 50th Country with First Theatre in Australia |url=https://www.prnewswire.com/news-releases/first-4dx-opens-in-50th-country-with-first-theatre-in-australia-300543786.html |access-date=18 February 2020 |work=PR Newswire |publisher=Cision |date=26 October 2017}} It was the first time that the company entered Oceania and the Australian continent, and it made the technology available to six continents.{{Cite web|url=http://www.filmjournal.com/news/4dx-announces-australian-debut-through-new-partnership-village-cinemas|archive-url=https://web.archive.org/web/20170807071509/http://www.filmjournal.com/news/4dx-announces-australian-debut-through-new-partnership-village-cinemas|url-status=dead|archive-date=2017-08-07|title=4DX announces Australian debut through new partnership with Village Cinemas |work=Film Journal International|date=2017-08-07|access-date=2019-09-30}}

Reception

=Box office=

In August 2019, 4DX reached 2.7 million moviegoers. The top three performing films for 4DX in August were Fast and Furious Presents: Hobbs & Shaw, The Lion King, and Aladdin. The local films The Bravest and One Piece: Stampede performed well in China and Japan.

{{As of|2019|8|6}}, the top five highest grossing 4DX films are:

Avengers: Endgame ($34.705 million)
Aladdin ($24.759 million)
Aquaman ($21.301 million)
The Lion King ($16.841 million)
Captain Marvel ($14.133 million)

In 2018, the company attracted a cumulative 24 million viewers a year, recording $290 million in box office revenue.{{citation needed|date=December 2019}} In July 2019, the company attracted 3.07 million viewers and $38 million in ticket sales globally.{{Cite web |url= https://www.top10films.co.uk/55175-4dx-screenx-off-to-promising-second-half-in-2019/ |title= 4DX & ScreenX Off To Promising Second Half In 2019 - Top 10 Films |date= 30 August 2019 |access-date= 2019-09-27}}

=Awards=

2014: 4DX won the I3DS (International 3-D and Advanced Imaging Society) "Cinema Innovation of the Year" award.{{Cite web|url=http://www.nspna.com/news/?mode=view&newsid=100602|title=[기업동정]CJ CGV 4DX '올해의 시네마 혁신상' 수상(기업) - NSP통신|last=김 |first=정태|website=(주)NSP뉴스통신사|language=ko|access-date=2019-09-27}}
2015: 4DX won the Edison Awards, Silver Prize for Media and Visual Communication Entertainment Category.{{citation needed|date=November 2019}}
2017: 4DX was one of "The Most Innovative Companies of 2017" for the Live Events Category by the magazine Fast Company.{{Cite web|url=https://www.fastcompany.com/most-innovative-companies/2017|title=The World's 50 Most Innovative Companies of 2017|website=Fast Company|access-date=2019-09-27}}
2018: 4DX and ScreenX won the Edison Awards, Silver Prize for Media and Visual Communication Entertainment Category.{{Cite web|url=https://www.edisonawards.com/winners2018.php|title=Edison Awards - Honoring the Best in Innovation and Innovators|website=www.edisonawards.com|access-date=2019-09-27}}{{Cite press release|url=https://www.prnewswire.com/news-releases/4dx-with-screenx-wins-big-and-takes-home-silver-at-the-edison-awards-in-nyc-300628898.html|title="4DX with ScreenX" Wins Big and Takes Home Silver at the Edison Awards in NYC|last=CJ 4DPLEX|website=www.prnewswire.com|access-date=2019-09-27}}
2018: 4DX won the "Innovation Technology of the Year Award" at Big Cine Expo.{{Cite web|url=https://www.boxofficepro.com/cj-4dplex-innovative-technology-award/|title=CJ 4DPLEX's 4DX Format Receives 'Innovative Technology of the Year' Award at Big Cine Expo 2018|date=2018-08-29|website=Boxoffice|access-date=2019-09-27}}
2019: 4DX and ScreenX won the iResearch Award, Originative Cinema Technology Category.{{Cite press release|url=https://www.prnewswire.com/news-releases/4dx-with-screenx-recipient-of-prestigious-2019-iresearch-award-for-originative-cinema-technology-300883925.html|title="4DX With ScreenX" Recipient Of Prestigious 2019 iResearch Award For Originative Cinema Technology|last=CJ 4DPLEX|website=www.prnewswire.com|access-date=2019-09-27}}
2019: 4DX was one of "The Most Innovative Companies of 2019" for the Live Events Category by Fast Company.{{Cite web|url=https://www.fastcompany.com/company/cj-4dplex|title=CJ 4DPlex: Most Innovative Company|website=Fast Company|access-date=2019-09-27}}

Variations

=4DX VR=

4DX has expanded to virtual-reality, also known as 4DX VR, which utilizes a set of specific 4DX model seats consisting of VR headsets, similar to that of virtual reality amusement rides, and is described to be the "world's first VR theater".{{cite web |title=4DX VR: Motion Seat Technology Meets Virtual Reality |url=https://www.cj4dx.com/attraction/attraction.php#_4dxVr |website=4DX |publisher=CJ 4DPLEX |access-date=20 February 2020}} First showcased at the AAE 2017 and later IAAPA Attractions Expo 2017, it plays exclusive virtual reality-produced films, short films, as well as games and movie trailers.{{cite news |title=CJ 4DPLEX to Debut New 4DX VR Product at IAAPA Attractions Expo 2017 |url=https://www.prnewswire.com/news-releases/cj-4dplex-to-debut-new-4dx-vr-product-at-iaapa-attractions-expo-2017-300554440.html |access-date=20 February 2020 |work=PR Newswire |publisher=Cision |date=13 November 2017}}{{cite news |last1=Dager |first1=Nick |title=CJ 4DPlex to Launch 4DX with ScreenX and 4DX VR Cinema |url=https://digitalcinemareport.com/news/cj-4dplex-launch-4dx-screenx-and-4dx-vr-cinema#.Xk4MlmhKhPZ |access-date=20 February 2020 |publisher=Digital Cinema Report |date=22 March 2018}} There are at least six versions of the 4DX VR technology brand: Disk for horizontal rotation, Ride which consists of four-to-eight seats on a 6-axis motion-platform, Racing for presentations focused on the racing genre, Sway and Twist in which seats enable twist and side movements, motion-chair which is a singular 4DX chair consisting of the VR headsets, and Sports for sports-focused presentations with specific bike, snowboard, and kayak designs.

=Ultra 4DX=

The Ultra 4DX{{Cite web |date=2024-02-26 |title=CJ 4DPLEX Gets Cinematic Upgrade With ULTRA 4DX |url=https://newsroom.cj.net/cj-4dplex-gets-cinematic-upgrade-with-ultra-4dx/ |access-date=2024-05-23 |website=CJ NEWSROOM |language=ko}} technology (formerly 4DX with ScreenX and 4DX Screen) combines the multi-screen projection, known as ScreenX, and the motion-seats in a theater. It was first introduced in 2018 and made its debut in CinemaCon 2018.{{cite news |title="4DX with SCREENX" to Make Worldwide Debut at CinemaCon 2018 |url=https://www.boxofficepro.com/4dx-screenx-make-worldwide-debut-cinemacon-2018-opening-new-chapter-cinematic-innovation/ |access-date=11 January 2020 |work=BoxOffice Pro |publisher=The BoxOffice Company |date=21 March 2018}} Both technologies are owned by CJ 4DPLEX.