Alexey Nechayev
{{Short description|Russian politician and entrepreneur (born 1966)}}
{{Use dmy dates|date=November 2021}}
{{Infobox officeholder
| honorific-suffix = MP
| image = Alexey Nechayev (15.01.2024).jpg
| caption = Nechayev in 2024
| office = Leader of New People
| term_start = 8 August 2020
| term_end =
| predecessor = Irena Lukyanova
| successor =
| office1 = Parliamentary leader of New People in the State Duma
| term_start1 = 12 October 2021
| term_end1 =
| successor1 =
| office2 = Member of the State Duma (Party List Seat)
| term_start2 = 12 October 2021
| term_end2 =
| birth_date = {{Birth date and age|1966|8|30|df=y}}
| birth_place = Moscow, RSFSR, USSR
| death_date =
| death_place =
| party = New People (2020–present)
| otherparty = {{ubl
|Komsomol (1983–1988)
|All-Russia People's Front (2019–2021)}}
| relations =
| residence =
| profession = Lawyer
| occupation = Politician,
entrepreneur
| education = Moscow State University
| religion =
| signature =
| website =
| footnotes =
| awards = Badge of Distinction "For Mentoring"
| native_name = {{nobold|Алексей Нечаев}}
| native_name_lang = ru
}}
Alexey Gennadievich Nechayev ({{langx|ru|link=no|Алексей Геннадьевич Нечаев}}; born 30 August 1966) is a Russian entrepreneur and politician, president of the Russian cosmetics company Faberlic, a member of the All-Russia People's Front, chairman of the New People political party since 8 August 2020.{{Cite web|date=7 April 2017|title=В Москве производится около 14 процентов российской парфюмерно-косметической продукции|url=https://www.mos.ru/mayor/themes/12299/3922050/|access-date=3 September 2020|website=Сайт Москвы|language=ru}}
Biography
Alexey Nechaev was born in Moscow on 30 August 1966. He is the only child in the family. His mother Yelena Vasilyevna Binat (Greek by nationality) is a school teacher. Father Gennadiy Nikolaevich Nechayev – an atomic engineer by his first education, a graduate of the MEPhI, worked at the plant as the head of the laboratory for methods of protection and control of reactors; later, through the party line, he was nominated for a second higher education at the Academy of Foreign Trade, mastered several foreign languages, and often traveled abroad.{{Cite web|title=Нечаев и его команда |trans-title=Nechayev and his team |url=https://www.mk.ru/social/2020/09/01/nechaev-i-ego-komanda.html |access-date=3 September 2020 |website=www.mk.ru |date=September 2020 |language=ru}}{{Cite web|title=200 млн рублей для Faberlic от Московского фонда поддержки промышленности и предпринимательства|url=https://xn----7sblqwdegk2n.xn--p1ai/news/6925-1111.html|access-date=15 April 2021|website=Сайт Родина-моя.рф|language=ru}}
From 1983 to 1988, Alexey Nechaev studied at Moscow State University at the Faculty of Law, was a member of the Komsomol.{{Cite web|language=ru|url=https://www.mk.ru/social/2020/09/01/nechaev-i-ego-komanda.html|title=Нечаев и его команда|website=www.mk.ru|date=September 2020 |accessdate=3 September 2020}}{{Cite web|url=https://www.rbc.ru/magazine/2017/05/58f61ff39a79471b52f605c5|title=Капитан Нечаев: зачем владельцу "Фаберлик" два бизнес-акселератора|website=Журнал РБК|accessdate=3 September 2020}} He was not called up for military service (unlike most students born in the second half of the 1960s). After the first year he worked as a counselor in the pioneer camp of Moscow State University "Youth". In 1985, he passed sailing practice in the pioneer flotilla "Caravella", organized by Vladislav Krapivin. He founded the movement of different-age groups "Dawn", in which extracurricular work with children was carried out. Children went on sailing trips and were engaged in hand-to-hand combat and fencing.
Entrepreneurial activity
In 1990, he started doing business – first selling newspapers and books in the subway passages. Together with partners, he establishes the publishing house of children's literature "Master". The first Russian edition of The Chronicles of Narnia was published by the publishing house. From 1996 to 1997 he worked on the stock market in Ukraine.
In 1997, Nechaev created and headed the company to produce and trade cosmetics "Russian Line". In the same year, Nechaev and his partner Alexander Davankov acquired a patent for the use of aquaftem. This substance became the basis for the products of "Russian Line", and subsequently Faberlic. For the project, work in the format of direct sales was chosen. Since its inception, Nechayev has been and remains the company's sole leader.{{Cite web|date=3 March 2009|title=Расходные материалы|url=https://www.forbes.ru/forbes/issue/2009-03/7267-rashodnye-materialy|access-date=3 September 2020|website=Forbes.ru|language=en}}{{cite news |last1=Parfentyeva |first1=Irina |title=Косметический разбор |url=https://www.kommersant.ru/doc/1306829 |access-date=12 April 2024 |work=Kommersant |issue=8 |publisher=Kommersant Publishing House |date=20 January 2010 |archive-url=https://web.archive.org/web/20221010070621/https://www.kommersant.ru/doc/1306829 |archive-date=10 October 2022 |page=13 |language=Russian}} At the initial stage, he invested $2 million of his own funds in the project and took another $1 million for the company's development from friends.
In 2001, in connection with entering the international markets, it was rebranded and the company's name was changed to Faberlic.{{Cite web|title=Капитан Нечаев: зачем владельцу "Фаберлик" два бизнес-акселератора|url=https://www.rbc.ru/magazine/2017/05/58f61ff39a79471b52f605c5|access-date=3 September 2020|website=Журнал РБК}} A little earlier, in 2000, due to entering foreign markets, a new line of products began to be developed on the initiative of partners.{{Cite news|title=Два партизана|url=https://www.vedomosti.ru/newspaper/articles/2003/05/26/dva-partizana|access-date=7 September 2020|website=Ведомости|language=ru}} Then Alexey Nechaev and Alexander Davankov made a radical restructuring of the distribution system, and a network of single-brand Beauty Cafe stores was launched, and they began to sell Faberlic products.{{Cite web|date=3 September 2007|title=Косметический ремонт|url=https://www.kommersant.ru/doc/858761|access-date=3 September 2020|website=Коммерсантъ|language=ru}}
The company is a leader in export and one of the largest Russian manufacturers of hygiene and cosmetics. One of the three market leaders among companies specializing in direct sales in Russia, and one of the five leaders of Russia's perfumery and cosmetic market. The network of distribution partners, Faberlic, is one million people in Russia.{{Cite web|title="Новые люди" в политике. Будут ли они лучше старых? / Я так вижу / Независимая газета|url=https://www.ng.ru/vision/2020-08-28/100_155328082020.html|access-date=3 September 2020|website=www.ng.ru}} In addition to Russia, the company operates in 40 more countries worldwide and is one of the 50 largest global companies specializing in direct sales.{{Cite web|title=Faberlic|url=https://www.directsellingnews.com/company-profiles/faberlic/|access-date=3 September 2020|website=Direct Selling News|language=en}} Since 2006, Faberlic has been included in the world rating of the largest cosmetic companies of the Women's Wear Daily publication, where it is the only representative of Russia. In 2015, the company was ranked 3rd on the list of the fastest-growing cosmetics companies compiled by WWD.{{Cite news|title="Лучше вместо яхты купить еще один завод"|url=https://www.vedomosti.ru/business/characters/2017/03/20/681819-vmesto-yahti-zavod|access-date=3 September 2020|website=Ведомости|language=ru}}
By 2017, Faberlic has become the largest Russian company in the direct sales market and one of the largest Russian cosmetics manufacturers.
Alexey Nechayev mentors a number of Faberlic innovative projects.{{Cite web|last=|date=|title=Как крупным корпорациям работать со стартапами в сфере потребительского рынка|url=http://firrma.ru/data/s_opinion/100283/|website=Firrma|publisher=|language=|access-date=21 September 2021|archive-date=28 October 2020|archive-url=https://web.archive.org/web/20201028115631/http://firrma.ru/data/s_opinion/100283/|url-status=dead}}
Social activity
From 2004 to 2007 – Member of the Council for Competitiveness and Entrepreneurship under the Government of the Russian Federation.
In 2010, after attending the Seliger forum, together with the federal commissioner of the Nashi youth movement Marina Zademidkova, created the "Green movement of Russia "ECA ", becoming the main sponsor of the project. The movement announced and implemented a program to plant 10 million trees in wildfire-affected and ecologically disadvantaged regions.
In 2012, Alexey Nechaev founded the Captains educational program, which opened in 13 regions of the country. He then created the Captains Аamily Charitable Foundation. With the support of this fund on the basis of the Institute of Management and Socio-Economic Planning of the Plekhanov Russian University of Economics, the business faculty "Captains" was created. In 2016, the educational program "Captains" became a laureate of the "Foundation of Growth-2016" award as "The best educational project in the field of entrepreneurship".{{Cite web|title=Подведены итоги Пятой Премии в области поддержки малого и среднего бизнеса «Основа Роста-2016»|url=https://www.klerk.ru/release/446683/|access-date=3 September 2020|website=Клерк|date=7 July 2016 }}{{Cite web|title=Программа «Капитаны России» стала лауреатом премии «ОСНОВА РОСТА – 2016»|url=https://www.rea.ru/ru/Pages/osnovy-rosta-kapitany-rossii.aspx|access-date=3 September 2020|website=www.rea.ru}} Also "Captains" were recognized as the 7th largest student accelerator in the world.
In 2019,{{Cite web|language=ru|url=https://novayagazeta.ru/articles/2020/07/20/86329-aleksey-nechaev-esli-my-rabotaem-v-interesah-strany-chto-nam-mozhno-pred-yavit|title=Алексей Нечаев: "Если мы работаем в интересах страны, что нам можно предъявить?"|website=Новая газета – Novayagazeta.ru|accessdate=26 February 2021}} he joined the ONF, a member of the central headquarters of the organization.{{Cite web|title=Нечаев Алексей Геннадьевич|url=https://onf.ru/nechaev-aleksey-gennadevich/|access-date=18 February 2021|website=onf.ru|language=ru|archive-date=31 May 2021|archive-url=https://web.archive.org/web/20210531163931/https://onf.ru/nechaev-aleksey-gennadevich/|url-status=dead}}
Supports, like the New People (political party) party created by him, for the legalization of the purchase from conscription into the Armed Forces, as well as for expanding the possibilities of an alternative civilian service.
Political activity
In the winter of 2020, Nechayev announced the creation of a new political party – New People.{{Cite web|title=Владелец Faberlic Алексей Нечаев возглавил партию "Новые люди"|url=https://secretmag.ru/news/vladelec-faberlic-aleksei-nechaev-vozglavil-partiyu-novye-lyudi.htm|access-date=3 September 2020|website=secretmag.ru|language=ru}}
In April 2020, the Russian Ministry of Justice officially registered the party. On 8 August 2020, at the second congress of the party, Nechaev was elected its chairman.{{Cite web|language=ru|url=https://secretmag.ru/news/vladelec-faberlic-aleksei-nechaev-vozglavil-partiyu-novye-lyudi.htm|title=Владелец Faberlic Алексей Нечаев возглавил партию "Новые люди"|website=secretmag.ru|accessdate=3 September 2020}} Nechayev is a member of the Central Council of the All-Russia People's Front.{{Cite web |url=https://onf.ru/2020/08/28/onf-pozdravlyaet-s-dnem-rozhdeniya-alekseya-nechaeva/ |title=ОНФ поздравляет с днем рождения Алексея Нечаева |access-date=21 September 2021 |archive-date=26 April 2021 |archive-url=https://web.archive.org/web/20210426160639/https://onf.ru/2020/08/28/onf-pozdravlyaet-s-dnem-rozhdeniya-alekseya-nechaeva/ |url-status=dead }}
Family
Alexey Nechayev in his second marriage with Elena Nechayeva. Alexey has five children – three daughters and two sons. From the first marriage – the eldest daughter Darya and son Antoniy. From the second marriage with Elena Nechayeva, three children – Sofiya, Yegor and Maria – these children were born at home.{{Cite web|language=ru|url=https://7days.ru/stars/privatelife/aleksey-i-elena-nechaevy-mozhete-vospityvat-detey-kak-ugodno-oni-vse-ravno-vyrastut-takimi-kak-vy.htm|title=Алексей и Елена Нечаевы: "Можете воспитывать детей как угодно, они все равно вырастут такими, как вы"|website=7Дней.ру|date=26 May 2021|access-date=17 August 2021}}
Income
In 2020, according to a report published on the Central Election Commission website, Alexey Nechayev earned 4.4 billion rubles and took third place among the candidates for deputies with the highest income.{{Cite web|title=В Топ-10 богатейших кандидатов в депутаты большинство мест заняли единороссы|url=https://sobesednik.ru/obshchestvo/20210816-v-top-10-bogateisix-kandidatov-v-deputat|access-date=16 August 2021|website=sobesednik.ru|language=ru}}
Awards
- Badge of Distinction "For Mentoring" (25 October 2018) — for merits in the professional development of young specialists and active mentoring.[http://publication.pravo.gov.ru/Document/View/0001201810260026?index=17&rangeSize=1 Указ Президента Российской Федерации от 25 октября 2018 года № 608 «О награждении государственными наградами Российской Федерации»]
References
{{Reflist|refs=
{{cite news |last=Vinokurov |first=Andrey |title=На Народном фронте не без перемен |trans-title=There are changes on the Popular Front |url=https://www.kommersant.ru/doc/5141734 |access-date=12 April 2024 |work=Kommersant |publisher=Kommersant Publishing House |date=21 December 2021 |archive-url=https://web.archive.org/web/20240406021623/https://www.kommersant.ru/doc/5141734 |archive-date=6 April 2024 |language=Russian}}}}
{{commons category}}
{{8th Russian State Duma}}
{{DEFAULTSORT:Nechayev, Alexey}}
Category:Russian educational theorists
Category:Russian environmentalists
Category:21st-century Russian lawyers
Category:20th-century Russian lawyers
Category:New People politicians
Category:Politicians from Moscow
Category:Moscow State University alumni
Category:Eighth convocation members of the State Duma (Russian Federation)