Atlantic Records Group

{{Short description|Umbrella label owned by Warner Music Group}}

{{Infobox record label

| bgcolor = #000000

| name = {{color|white|Atlantic Music Group}}

| image = Atlantic Music Group logo at 1633 Broadway office in New York, NY.jpg

| parent = Warner Music Group

| founded = 2004

| genre = Various

| country = United States

| url = {{URL|atlanticrecords.com}}

}}

Atlantic Music Group (formerly known as Atlantic Records Group until October 2024) is an umbrella label owned by Warner Music Group.{{cite web|url=https://www.sec.gov/Archives/edgar/data/1319161/000131916120000032/wmg-ex211x2020.htm|title=Warner Music Group: Subsidiaries of the Registrant|website=U.S. Securities and Exchange Commission|accessdate=May 5, 2022|archive-url=https://web.archive.org/web/20230821020630/https://www.sec.gov/Archives/edgar/data/1319161/000131916120000032/wmg-ex211x2020.htm|archive-date=August 21, 2023|url-status=live}} It consists of three major labels: 300 Entertainment, 10K Projects, and Atlantic Records. The CEO is Elliot Grainge.{{cite news|url=https://www.wmg.com/news/atlantic-music-group-begins-new-era|title=Atlantic Music Group Begins New Era |date=September 23, 2024 }} In total, the label group has nearly three hundred artists on its roster.

History

In 2004, Time Warner sold Warner Music to a group of private investors. As a cost-cutting maneuver, the new owners of Warner Music Group merged Atlantic Records with its sister, Elektra Records, to form The Atlantic Records Group. Upon the merger, Elektra became largely dormant, with most of its retained roster absorbed by Atlantic. In the years to follow, Atlantic Records Group would add a host of other labels to its umbrella, including: Roadrunner Records, Fueled by Ramen, Custard Records and Maybach Music Group. Elektra was reactivated as a brand of Atlantic Records Group in 2009.{{cite news |last1=Martens |first1=Todd |title=Dangerbird co-founder Jeff Castelaz to head Elektra Records |url=https://www.latimes.com/entertainment/music/la-xpm-2012-oct-04-la-et-ms-dangerbird-cofounder-jeff-castelaz-to-head-elektra-records-20121003-story.html |access-date=June 19, 2018 |work=Los Angeles Times |date=October 4, 2012}} The same year Atlantic's dance and hip hop imprint Big Beat Records, which scored notable success for most of the 1990s (but had been in hibernation since 1998) was also relaunched.

On June 18, 2018, Warner Music Group announced the formation of Elektra Music Group to be launched as a stand-alone, independently managed primary label at WMG on October 1. Splitting off from Atlantic Records Group, EMG will take with it five labels that previously operated under the Atlantic group (including Elektra Records), three label staff, and a handful of major artists. Elektra's independence renews the WEA (Warner-Elektra-Atlantic) triad that had for decades mark the original company organization. Elektra co-presidents, however, will answer to Atlantic Records Group Chairman/CEO Craig Kallman and Chairman/COO Julie Greenwald.{{cite news |last1=Aswad |first1=Jem |title=Warner to Launch Elektra Music Group as Stand-Alone Company |url= https://variety.com/2018/biz/news/warner-to-launch-elektra-music-group-as-stand-alone-company-1202849325/ |access-date= June 18, 2018 |work=Variety |date=June 18, 2018}}

In 2020, Atlantic Records announced the relaunching of its original subsidiary label Atco Records, under the authority of its A&R President Pete Ganbarg. This reactivation of Atco Records marks the first time in over 25 years that the label has actively operated under the Atlantic Records umbrella.

In 2024, Elliot Grainge become CEO. Atlantic Records Group was renamed to Atlantic Music Group. 300 Elektra Entertainment was dissolved, with imprints remaining under Atlantic Records. The three boutique labels from Oct 1 2024 to present day are 300 Entertainment, 10K Projects, and Atlantic Records

Labels

Atlantic Records UK

{{Infobox record label

| bgcolor = #000000

| name = {{color|white|Atlantic Records UK}}

| image =

| image_size =

| image_alt =

| caption =

| parent = Warner Music Group

| founded = {{start date|2004}}

| founder = Max Lousada

| defunct =

| status =

| genre =

| country = United Kingdom

| location = London

| distributor = {{ubl|Warner Music Group {{small|(International)}}|Atlantic Records {{small|(United States)}}}}

| website = {{URL|atlanticrecords.co.uk}}

}}

Atlantic Records UK is a British record label used as copyright-holder for UK releases on the Atlantic label.{{cite web|url=https://www.discogs.com/label/534568-Atlantic-Records-UK?sort=year&sort_order=desc|title=Atlantic Records UK Label : Releases : Discogs|website=Discogs |access-date=July 2, 2019}} It was founded in June 2004 when Warner Music Group bought East West Records from Time Warner and rebranded its UK operation.{{cite news|newspaper=Sunday Times|date=June 27, 2004|title=Classic label is reborn - in the heart of Darkness|first=Dominic|last=Rushe}} The first Chairman was Max Lousada, previously Head of A&R at Mushroom Records UK{{cite news|newspaper=Datamonitor|date=October 4, 2014|title=Warner Music Group announces departure of CEO of Warner Music UK}} and, as of June 2019, chairman and CEO Warner Music UK.{{cite web|url=https://beta.companieshouse.gov.uk/officers/4_ngeiqheUNRYi3laN7FHlonyyM/appointments|title=Max Lousada|website=Companies House}} In 2011 Atlantic Records UK was named Label of the Year at the Music Week Awards.{{cite news |url=http://www.thecmuwebsite.com/article/music-week-award-winners-2/ |title=Music Week award winners |newspaper=Music Week |date=May 26, 2011 |access-date=April 12, 2013}} In the same year, The Guardian put Lousada joint 20th in its "Music Power 100" list of influential figures in the UK music industry. He shared his place with John Reid and Christian Tattersfield, both from Warner.{{cite news|newspaper=The Guardian|date=May 26, 2011|title=Guardian Unlimited: The Music Power 100: the logic behind the list|author=Guardian Unlimited}} In October 2011, the7stars advertising agency announced it had won a pitch to handle Atlantic Records UK's £2 million media planning and buying account, taking over from ZenithOptimedia.{{cite web|url=https://www.campaignlive.co.uk/article/the7stars-scoops-atlantic-media-job/1099753|title=The7stars scoops Atlantic media job|first=Sophie|last=Maden|date=October 20, 2011|website=BrandRepublic|access-date=September 14, 2014}} In 2014, Ben Cook was appointed president, Atlantic Records UK, reporting to Lousada.{{cite news|newspaper=Music Week|url=https://www.musicweek.com/news/read/ben-cook-named-atlantic-records-uk-boss/058115|title=Ben Cook named Atlantic Records UK boss|date=April 3, 2014|access-date=September 13, 2014|first= Tim|last=Ingham}}{{cite news|newspaper=Billboard|date=April 3, 2014|access-date=September 14, 2014|first=Richard|last=Smirke|title=Ben Cook Named President of Atlantic UK|url=https://www.billboard.com/music/music-news/ben-cook-named-president-of-atlantic-uk-6039401/}} In 2019, the label was reconfigured around A&R, Promotions, Marketing, Publicity, Creative and Audience.{{cite news|newspaper=Variety|date=March 12, 2019|first=Jem|last=Aswad|title=Atlantic Records U.K. Overhauls Label Structure|url=https://variety.com/2019/biz/news/atlantic-records-u-k-overhauls-label-structure-1203161217/|access-date=June 30, 2019}}{{cite news|newspaper=Hits Daily Double|date=March 12, 2019|title=Atlantic U.K. steps into the 21st century|url=https://www.hitsdailydouble.com/news/rumor-mill/lessimg-srchttpsoirsenatecagovsitessoirsenatecagovfilesunion-jack-flag-hipng-width30px-height18pxgreater-atlantic-uk-steps-into-lessbrgreaterthe-21st-century|access-date=July 4, 2019}}

By 2010, their artists included Flo Rida, Jay-Z, T.I., Lupe Fiasco, B.o.B, Missy Elliott and Plan B{{cite news|newspaper=Daily Record|title=Christmas rapping - the Razz|date=December 2, 2010|first=Bev|last=Lyons}} and by 2014 the list included Paolo Nutini, Ed Sheeran, Birdy, Rudimental, Marina and the Diamonds, Rumer, Twenty One Pilots, Lykke Li, Santigold and Clean Bandit.{{cite web|url=http://www.warnermusiccareers.com/companies/atlantic-records|title=Atlantic Records|access-date=September 15, 2014|website=Warner Music Careers}} Current and older releases are listed on Discogs.

References

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