10K Projects
{{Short description|American record label}}
{{Use American English|date=January 2023}}
{{Use mdy dates|date=January 2023}}
{{Infobox record label
| bgcolor = #000000
| name = {{color|white|10K Projects}}
| image = 10K Projects logo.png
| founded = {{Start date|2016}}
| founder = Elliot Grainge
| status =
| parent = {{plainlist|
- Universal Music Group
(2016–2023) - Warner Music Group
(2023–present)
}}
| distributor = {{ubl|Atlantic Music Group|Capitol Records (Ice Spice and Natalie Jane releases)|Warner Records (The Living Tombstone releases)}}
| genre = {{hlist|Hip hop|pop|rock}}
| country = United States
| location = Los Angeles, California
| url = {{URL|10kprojects.com/}}
}}
TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),{{Cite web|url=https://www.billboard.com/pro/tech-n9nes-strange-music-sues-strainge-entertainment-trademark/|title=Tech N9ne’s Strange Music Sues Strainge Entertainment for Trademark Infringement|first=Gail|last=Mitchell|date=October 5, 2017}} is an American record label founded in 2016 by British record executive Elliot Grainge.{{cite magazine |last1=Trakin |first1=Roy |title=Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path |url=https://variety.com/2019/music/features/elliot-grainge-10k-projects-tekashi-6ix9ine-trippie-redd-1203423051/ |access-date=June 27, 2022 |magazine=Variety |date=December 4, 2019}} It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.
History
The label was founded as Strainge Entertainment by Elliot Grainge in 2016.{{cite magazine |url=https://www.forbes.com/sites/cathyolson/2021/11/10/elliot-grainge-expands-his-10k-portfolio/ |title=Elliot Grainge Expands His 10K Portfolio |magazine=Forbes |first=Cathy |last=Applefeld Olson |date=November 10, 2021 |accessdate=July 30, 2022}} Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,{{Cite web |last=Legrand |first=Emmanuel |date=2023-11-15 |title=10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures |url=https://creativeindustriesnews.com/2023/11/10k-projects-sets-up-joint-venture-with-moneybagg-yo-and-loaf-boyz-ventures/?amp=1 |access-date=2025-01-03 |website=Creative Industries News |language=en-US}} and later shortened to 10K Projects.
Distribution was handled by Universal through Virgin Music Group{{cite magazine |url=https://www.musicweek.com/labels/read/10k-projects-appoints-tony-talamo-and-zach-friedman-as-co-presidents/085168 |title=10K Projects appoints Tony Talamo and Zach Friedman as co-presidents |magazine=Music Week |date=February 9, 2022 |last=Paine |first=Andre |accessdate=July 29, 2022}} until September 2023, when the label announced would move to Warner Music Group in a joint-venture.{{Cite web |last=Communications |first=WMG |date=2023-09-05 |title=WARNER MUSIC GROUP AND ELLIOT GRAINGE’S 10K PROJECTS ANNOUNCE JOINT VENTURE |url=https://www.wmg.com/news/warner-music-group-and-elliot-grainges-10k-projects-announce-joint-venture |access-date=2023-10-02 |website=Warner Music Group |language=en-US}}{{cite news |url=https://www.billboard.com/pro/warner-music-group-10k-projects-joint-venture-elliot-grainge/ |title=Warner Music and Elliot Grainge’s 10K Projects Strike Joint Venture |publisher=Billboard |date=5 September 2023 |first=Dan |last=Rhys |access-date=2 October 2023}}
Current artists
- Abe Parker
- Agung Gede
- Artemas
- Autumn
- Between Friends
- Coin
- Che
- Milan
- Chezile
- Chicken P
- Dro Kenji (Jointly with Internet Money and MiraTouch)
- Dthang
- Forrest Frank (Jointly with River House Records and Warner Music Group)
- Hailey Knox
- Ice Spice (Jointly with Capitol)
- Internet Money
- Jessica Baio
- Journey Montana
- Kenzo Balla
- Natalie Jane (Jointly with Capitol)
- OT7 Quanny
- Psychic Fever (Jointly with LDH Japan and WMG){{cite web|url=https://www.wmg.com/news/japanese-group-psychic-fever-soars-onto-the-global-stage-signing-deal-with-warner-music-group|title=Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group|date=February 14, 2025|accessdate=February 16, 2025|website=Warner Music Group}}
- Rich Amiri
- Salem Ilese
- Savv4x (Jointly with Studio of Legends)
- Summrs
- Sunday Scaries
- Surfaces
- The Living Tombstone (Jointly with Warner)
- Trippie Redd
- Will Swinton
- YTB Fatt{{cite web |title=10K Projects {{!}} Partners |url=https://www.10kprojects.com/partners |website=www.10kprojects.com |access-date=7 February 2025 |language=en}}
Former artists
References
{{Reflist}}
External links
- {{AllMusic}}
{{Atlantic Records}}
{{Warner Music Group}}
{{Authority control}}
Category:Record labels established in 2016
Category:American record labels