Elliot Grainge
{{Improve categories|date=March 2023}}
{{Short description|British record executive (born 1993)}}
{{Use dmy dates|date=January 2024}}
{{Use British English|date=January 2024}}
{{Infobox person
| name = Elliot Grainge
| birth_name = Elliot Cecil Grainge
| birth_date = {{Birth date and age|df=y|1993|11|6}}
| birth_place = United Kingdom
| education = Northeastern University
| occupation = Music executive
| spouse = {{Marriage|Sofia Richie|2023}}
| children = 1
| title = CEO of Atlantic Music Group
Founder of 10K Projects
}}
Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of 10K Projects, a record label he founded in 2016.{{cite news |last1=Trakin |first1=Roy |date=4 December 2019 |title=Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path |publisher=Variety |url=https://variety.com/2019/music/features/elliot-grainge-10k-projects-tekashi-6ix9ine-trippie-redd-1203423051/ |access-date=27 June 2022}} The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice.{{cite news |last1=Glicksman |first1=Josh |date=17 October 2020 |title=Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop |publisher=Billboard |url=https://www.billboard.com/music/rb-hip-hop/iann-dior-mood-industry-plant-interview-9465668/ |access-date=9 July 2022}} He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie.{{cite news |last1=Pasquini |first1=Maria |last2=Gibson |first2=Kelsie |date=31 May 2022 |title=Who Is Elliot Grainge? All About Sofia Richie's Fiancé |publisher=People |url=https://people.com/tv/sofia-richie-boyfriend-elliot-grainge-5-things-to-know/ |access-date=27 June 2022}}
Early life and education
Grainge was raised in the United Kingdom. He is the son of Lucian Grainge, and his first wife, Samantha Berg, and was raised Jewish.{{Cite web |last=Kirkpatrick |first=Emily |date=2023-04-04 |title=Sofia Richie Reveals She Converted to Judaism Ahead of Wedding to Elliot Grainge |url=https://www.vanityfair.com/style/2023/04/sofia-richie-converts-to-judaism-before-wedding-elliot-grainge |access-date=2024-08-09 |website=Vanity Fair |language=en-US}} His father is CEO of Universal Music Group, and he grew up as a music industry insider. Grainge moved to the United States in 2009.{{cite news |last1=Bowenbank |first1=Starr |date=20 April 2022 |title=You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge |publisher=Cosmopolitan |url=https://www.cosmopolitan.com/entertainment/celebs/a36095125/who-is-elliot-grainge-sofia-richie-boyfriend/ |access-date=28 June 2022}}
He attended Northeastern University in Boston. As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston. After graduating from Northeastern with a bachelor's degree, Grainge moved to Los Angeles, where his family lived.
Career
Grainge started the independent record label 10K Projects in 2016 in Los Angeles.{{cite news |last1=Variety Staff |date=9 May 2019 |title=Brittney King Brock Named President of Operations and GM of 10K Projects |publisher=Variety |url=https://variety.com/2019/biz/news/brittney-king-brock-named-president-of-operations-and-gm-of-10k-projects-1203209562/ |access-date=28 June 2022}} His label has signed musicians such as rappers Iann Dior, Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces. Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records.
In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.{{cite news |last1=Variety Staff |title=10K Projects Signs Joint Venture With Taz Taylor's Internet Money Collective |publisher=Variety |url=https://variety.com/2019/biz/news/10k-projects-elliot-grainge-taz-taylor-internet-money-1203365297/ |access-date=9 July 2022}} It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.{{cite news |last1=Stassen |first1=Murray |date=5 June 2020 |title=10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment To Fight Racial Injustice |publisher=Music Business Worldwide |url=https://www.musicbusinessworldwide.com/10k-projects-launches-charitable-arm-10k-together-with-500000-commitment-to-fight-racial-injustice/ |access-date=9 July 2022}} Grainge's company acquired music label Homemade Projects in February 2022.{{cite news |last1=Needham |first1=Jack |date=9 February 2022 |title=Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman And Tony Talamo Named Co-Presidents Of 10k Projects |publisher=Music Business Worldwide |url=https://www.musicbusinessworldwide.com/elliot-grainge-acquires-homemade-projects-label-founders-zach-friedman-and-tony-talamo-named-co-presidents-of-10k-projects/ |access-date=9 July 2022}}
As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles.
On 1 August 2024 it was announced that as of 1 October 2024, Grainge would be appointed CEO of Atlantic Music Group, the parent label of Atlantic Records, replacing Julie Greenwald.{{Cite web|url=https://www.bloomberg.com/news/articles/2024-08-01/warner-music-names-rival-ceo-s-son-to-lead-its-atlantic-unit|title=Warner Music Taps Rival CEO’s Son to Lead Its Atlantic Unit|website=Bloomberg|last=Buckley|first=Thomas|date=August 1, 2024|access-date=August 4, 2024|language=en-US|archive-date=August 3, 2024|archive-url=https://web.archive.org/web/20240803072431/https://www.bloomberg.com/news/articles/2024-08-01/warner-music-names-rival-ceo-s-son-to-lead-its-atlantic-unit/|url-status=live|url-access=subscription}}{{Cite web|url=https://www.musicbusinessworldwide.com/max-lousada-to-exit-elliot-grainge-named-atlantic-music-group-ceo-with-julie-greenwald-as-chairman/|title=Warner Music Group shake-up: Max Lousada to exit; Elliot Grainge named CEO of Atlantic Music Group, with Julie Greenwald as Chairman|website=Music Business Worldwide|last=Ingham|first=Tim|date=August 1, 2024|access-date=August 4, 2024|language=en-US|archive-date=August 3, 2024|archive-url=https://web.archive.org/web/20240803150230/https://www.musicbusinessworldwide.com/max-lousada-to-exit-elliot-grainge-named-atlantic-music-group-ceo-with-julie-greenwald-as-chairman/|url-status=live}}
Personal life
On 20 April 2022 Grainge became engaged to social media personality and model Sofia Richie. They were married on 22 April 2023 in the south of France.
In January 2024, Richie announced that she and Grainge were expecting their first child and revealed that it was a girl. Their daughter, Eloise Samantha Grainge, was born on 20 May 2024.
References
{{Reflist}}
{{DEFAULTSORT:Grainge, Elliot}}
Category:British music industry executives
Category:21st-century British Jews