Beyond Meat#Founder Ethan Brown

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Ethan Brown founded the company in 2009 with the stated mission of combating climate change.{{Cite web|last=Bronner|first=Stephen J.|date=22 January 2018|title=With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over Profit|url=https://www.entrepreneur.com/article/307715|access-date=|website=Entrepreneur|language=en}} Brown initially contacted two University of Missouri professors, Fu-hung Hsieh and Harold Huff, who had been developing their meatless protein for years.{{Cite web|title=Need to Know: Tastes like chicken, made in a lab|url=http://america.aljazeera.com/watch/shows/techknow/blog/2014/1/15/need-to-know-tasteslikechickenmadeinalab.html|access-date=|website=america.aljazeera.com}}

Upon licensing Hsieh and Huff's technology, Beyond Meat launched its first product, Beyond Chicken Strips (originally called "Chicken-Free Strips"),{{cite news |last1=Andrews |first1=Joe |title=Beyond Meat's chicken came first, and it was a failure. Wall Street and investors don't care |url=https://www.cnbc.com/2019/07/29/beyond-meats-chicken-came-first-and-it-was-a-failure.html |archive-date=14 August 2020 |archive-url=https://web.archive.org/web/20200814181118/https://www.cnbc.com/2019/07/29/beyond-meats-chicken-came-first-and-it-was-a-failure.html |url-status=live |publisher=CNBC |date=29 July 2019 |language=en |access-date=1 September 2020}} at Whole Foods in 2012 and expanded nationally in 2013.{{Cite web|last=Manjoo|first=Farhad|date=26 July 2012|title=Beyond Meat's Fake Chicken Tastes So Real That It Will Freak You Out|url=https://slate.com/technology/2012/07/beyond-meat-fake-chicken-that-tastes-so-real-it-will-freak-you-out.html|access-date=|website=Slate Magazine|language=en}} In 2014, Beyond Meat developed its first plant-based beef product, Beyond Beef Crumbles, and has since expanded into plant-based pork.{{Cite web|last=Watson|first=Elaine|date=3 April 2014|title=Beyond Meat founders: 'We're a meat company that makes products from plants'|url=https://www.foodnavigator-usa.com/Article/2014/04/04/Beyond-Meat-We-re-a-meat-company-that-makes-products-from-plants|access-date=|website=foodnavigator-usa.com|language=en-GB}} The People for the Ethical Treatment of Animals (PETA) named Beyond Meat as its Company of the Year for 2013.{{Cite web|date=13 February 2014|title=Meet the man behind 'Beyond Meat' plant-based protein substitute|url=https://www.cbsnews.com/news/meet-the-man-behind-beyond-meat/|access-date=|publisher=CBS News |language=en-US}}{{cite web |url=http://www.fastcompany.com/most-innovative-companies/2014/beyond-meat |title= 43. Beyond Meat |publisher= Fast Company |author= Jane Black |date= 2 February 2014 |access-date= 7 July 2014 |archive-date= 3 September 2016 |archive-url=https://web.archive.org/web/20160903110233/http://www.fastcompany.com/most-innovative-companies/2014/beyond-meat |url-status= live }}

Over the years 2013 to 2016, the company received venture funding from GreatPoint Ventures, Kleiner Perkins, Obvious Corporation, Bill Gates, Biz Stone, the Humane Society{{cite web |url=https://techcrunch.com/2013/05/07/were-80-of-the-way-to-fake-meat-thats-indistinguishable-from-the-real-thing/ |title= We're 80% of the way to fake meat that's indistinguishable from the real thing |publisher= TechCrunch |author= Darrell Etherington |date= 7 May 2013 |access-date= 7 July 2014 |archive-date= 3 July 2014 |archive-url=https://web.archive.org/web/20140703165110/http://techcrunch.com/2013/05/07/were-80-of-the-way-to-fake-meat-thats-indistinguishable-from-the-real-thing/ |url-status= live }}{{cite news|title=Where's the beef? Not in these new plant-based burgers|url=https://www.usatoday.com/story/money/2017/05/23/wheres-beef-not-these-new-plant-based-burgers/101890090/|work=USA TODAY|language=en|access-date=7 September 2017|archive-date=8 September 2017|archive-url=https://web.archive.org/web/20170908022514/https://www.usatoday.com/story/money/2017/05/23/wheres-beef-not-these-new-plant-based-burgers/101890090/|url-status=live}} and Tyson Foods.{{cite web|url=https://kirschnerskorner.com/2016/10/10/tyson-foods-invests-in-beyond-meat/|title=Tyson Foods Invests in Beyond Meat|date=10 October 2016|access-date=4 January 2018|archive-date=5 January 2018|archive-url=https://web.archive.org/web/20180105011742/https://kirschnerskorner.com/2016/10/10/tyson-foods-invests-in-beyond-meat/|url-status=live}} Tyson Foods purchased a 5% stake in Beyond Meat in October 2016,{{cite news|last1=Strom|first1=Stephanie|title=Tyson Foods, a Meat Leader, Invests in Protein Alternatives|url=https://www.nytimes.com/2016/10/11/business/tyson-foods-a-meat-leader-invests-in-protein-alternatives.html?_r=0|access-date=14 October 2016|work=The New York Times|date=10 October 2016|archive-date=21 February 2017|archive-url=https://web.archive.org/web/20170221004232/https://www.nytimes.com/2016/10/11/business/tyson-foods-a-meat-leader-invests-in-protein-alternatives.html?_r=0|url-status=live}} but sold its 6.5% stake and exited the investment in April 2019, ahead of the company's initial public offering.{{Cite news|url=https://www.reuters.com/article/us-tyson-foods-beyond-meat-idUSKCN1S026U|title=Tyson sells stake in plant-based meat maker Beyond Meat|date=24 April 2019|work=Reuters|access-date=25 April 2019|language=en|archive-date=24 April 2019|archive-url=https://web.archive.org/web/20190424180228/https://www.reuters.com/article/us-tyson-foods-beyond-meat-idUSKCN1S026U|url-status=live}}

By 2018, Beyond Meat had raised {{US$|72}} million in venture financing.{{cite web | last=Bronner | first=Stephen J. | title=With $72 million in funding, the entrepreneur behind Beyond Meat pursues innovation over profit | website=Entrepreneur | date=22 January 2018 |url=https://www.entrepreneur.com/article/307715 | access-date=26 January 2021 | archive-date=3 February 2021 | archive-url=https://web.archive.org/web/20210203113142/https://www.entrepreneur.com/article/307715 | url-status=live }} Beyond Meat is also backed by celebrity and athlete investors such as Leonardo DiCaprio, Jessica Chastain, Mark Rober, Snoop Dogg, Liza Koshy, Chris Paul, Kyrie Irving, DeAndre Hopkins and others.{{Cite web|last=|first=|last2=|date=16 June 2020|title=Snoop Dogg On How He Introduced Plant-Based Meat to His Family|url=https://thebeet.com/snoop-dogg-shares-how-he-introduced-plant-based-meat-to-his-family/|access-date=|website=The Beet.|language=en}}{{Cite web|last=Sprung|first=Shlomo|date=20 February 2019|title=DeAndre Jordan, Kyrie Irving, Chris Paul Invest in Plant-Based Food Company Beyond Meat|url=https://www.forbes.com/sites/shlomosprung/2019/02/20/deandre-jordan-kyrie-irving-chris-paul-invest-in-plant-based-food-company-beyond-meat/|access-date=|website=Forbes|language=en}}{{Cite magazine|date=2 May 2019|title=Vegan-Friendly, Celeb-Backed Beyond Meat Has 2019's Best U.S. IPO|url=https://time.com/5582512/beyond-meat-best-ipo-2019/|access-date=|magazine=Time|language=en}}

In May 2019, Beyond Meat went public, trading on the United States Nasdaq exchange under the symbol BYND.{{cite web |title=Summary for Beyond Meat, Inc., BYND |url=https://finance.yahoo.com/quote/BYND?p=BYND&.tsrc=fin-srch |publisher=Yahoo Finance |access-date=31 July 2019 |date=30 July 2019 |archive-date=30 July 2019 |archive-url=https://web.archive.org/web/20190730082755/https://finance.yahoo.com/quote/BYND?p=BYND&.tsrc=fin-srch |url-status=live }} It is the first plant-based meat analogue company to go public.{{Cite news|last=Popper|first=Nathaniel|date=2 May 2019|title=Beyond Meat's Share Price Surges on First Day of Trading|language=en-US|work=The New York Times|url=https://www.nytimes.com/2019/05/02/technology/beyond-meat-ipo-stock-price.html|access-date=|issn=0362-4331}} On the day of its IPO, the company was valued at $3.8 billion and was the best-performing public offering by a major U.S. company in almost two decades.{{Cite web|last=Murphy|first=Mike|date=5 May 2019|title=Beyond Meat soars 163% in biggest-popping U.S. IPO since 2000|url=https://www.marketwatch.com/story/beyond-meat-soars-163-in-biggest-popping-us-ipo-since-2000-2019-05-02|access-date=|website=MarketWatch|language=EN-US}} As of June 2021, Beyond Meat had a market cap of $9.44 billion.{{Cite web|title=Beyond Meat, Inc. (BYND) Valuation Measures & Financial Statistics|url=https://finance.yahoo.com/quote/BYND/key-statistics/|access-date=|website=finance.yahoo.com|language=en-US}} In November 2020, Beyond Meat announced sales had only grown by 2% year-on-year compared to an expected increase of 40% due to the impact of COVID-19 on foodservice sales. Beyond Meat shifted its focus to grocery, convenience stores, and other forms of distribution during the COVID-19 pandemic.{{Cite web|date=6 May 2021|title=Beyond Meat craters after big Q1 earnings loss amid 'slow thaw' from COVID-19|url=https://money.yahoo.com/beyond-meat-earnings-q-1-2021-221810904.html|access-date=|website=money.yahoo.com|language=en-US}} By September 2022, the stock price had fallen to an all-time low, that was 93% lower than the all-time high set in July 2019 and 74% lower than at the start of 2022.{{cite news |last1=Palumbo |first1=Angela |title=Beyond Meat Stock Hits All-Time Low. Inflation Taking Bite Out of Plant-Based Industry. |url=https://www.barrons.com/articles/beyond-meat-stock-all-time-low-inflation-51663608980 |access-date=20 September 2022 |work=www.barrons.com |date=19 September 2022}} In October 2022, the company announced a 19% workforce reduction, or approximately 200 employees, due to revenue declines.{{cite news |last1=Pfanner |first1=Eric |title=Beyond Meat fires nose-biting executive, cuts sales outlook, says it will lay off a fifth of its staff |url=https://fortune.com/2022/10/14/beyond-meat-layoffs-nose-biting-executive-doug-ramsey-coo-cuts-sales-outlook/ |access-date=25 October 2022 |work=Fortune |date=14 October 2022 |language=en}} In November 2023, Beyond Meat announced additional layoffs after continued declining sales and a disappointing quarter, as sales fell approximately 9% during Q3 2023.{{Cite web|url=https://www.oregonlive.com/business/2023/11/beyond-meat-plans-layoffs-as-us-sales-plummet.html|title=Beyond Meat plans layoffs as US sales plummet|date=November 9, 2023|access-date=November 14, 2023|website=Oregon Live|language=en}}

In the United States, Beyond Meat has several manufacturing facilities in the United States, including in Columbia, Missouri, and Pennsylvania.{{Cite web|date=11 November 2020|title=Beyond Meat acquires co-packer to tackle unit costs|url=https://www.supplychaindive.com/news/Beyond-meat-acquisition-copacker/588805/|access-date=|website=Supply Chain Dive|language=en-US}} In June 2018, Beyond Meat opened its second production facility in Columbia, Missouri, resulting in a three-fold increase of the company's manufacturing space.{{Cite news|url=https://www.foodnavigator-usa.com/Article/2018/06/29/Plant-based-brand-Beyond-Meat-to-triple-manufacturing-footprint|title=Beyond Meat triples manufacturing footprint|last=Watson|first=Elaine|date=29 June 2018|work=foodnavigator-usa.com|access-date=7 July 2018|publisher=William Reed Business Media|archive-date=19 February 2020|archive-url=https://web.archive.org/web/20200219101044/https://www.foodnavigator-usa.com/Article/2018/06/29/Plant-based-brand-Beyond-Meat-to-triple-manufacturing-footprint|url-status=live}} In 2020, Beyond Meat acquired a manufacturing facility in Devault, Pennsylvania. In Europe, Beyond Meat has two facilities in the Netherlands: a co-manufacturing facility in Zoeterwoude owned and operated by Dutch company Zandbergen, and an owned facility in Enschede. These two facilities service the distribution network across Europe, the Middle East and Africa.{{Cite web|last=White|first=Martin|date=11 June 2020|title=Beyond Meat expands plant-based meat production in Europe|url=https://www.foodbev.com/news/beyond-meat-expands-plant-based-meat-production-capacity-in-europe/?__cf_chl_jschl_tk__=pmd_04511c65b277e9346fa8ab9326dca3cbacd5ea4a-1627368100-0-gqNtZGzNAjijcnBszQh6|website=Foodbev.com}}

In China, Beyond Meat operates an owned manufacturing plant in Jiaxing, Zhejiang. It is the company's first "end-to-end manufacturing facility" outside of the United States and began full-scale production in 2021.{{Cite web|last=Agomuoh|first=Fionna|date=7 April 2021|title=Beyond Meat Opens China Plant, First Facility Outside U.S.|url=https://www.thestreet.com/investing/beyond-meat-expands-china-production-with-local-facility|access-date=|website=TheStreet|language=en-us}}

In 2018, Beyond Meat opened a {{convert|26000|sqft|m2|sigfig=2}} R&D lab in El Segundo, California.{{Cite web|url=https://www.fastcompany.com/90202590/exclusive-inside-beyond-meats-innovative-future-food-lab|title=Inside Beyond Meat's innovative future food lab|first=Rina|last=Raphael|website=fastcompany.com|date=19 July 2018|access-date=16 December 2019|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025015230/https://www.fastcompany.com/90202590/exclusive-inside-beyond-meats-innovative-future-food-lab|url-status=live}}{{Cite web|url=https://www.foodandwine.com/news/beyond-meat-innovation-center|title=Beyond Meat's Massive New Lab Sounds Like Something Out of a Sci-Fi Novel|first=Mike|last=Pomranz|website=foodandwine.com|access-date=16 December 2019|archive-date=16 December 2019|archive-url=https://web.archive.org/web/20191216222718/https://www.foodandwine.com/news/beyond-meat-innovation-center|url-status=live}} In January 2021, Beyond Meat announced that it will be opening a new global headquarters in El Segundo, CA later that year. The company says the facility will house three to four times its current number of R&D team members once the campus is complete.{{Cite web|last=Hunt|first=Rhian|date=15 January 2021|title=Beyond Meat Leases Gigantic New Headquarters Building|url=https://www.nasdaq.com/articles/beyond-meat-leases-gigantic-new-headquarters-building-2021-01-15|access-date=|website=Nasdaq.com|language=en}}

In July 2019, Dunkin' Donuts announced that they would begin selling breakfast sandwiches using the Meatless Sausage product in Manhattan, with plans for national distribution beginning on 6 November 2019.{{Cite web|url=https://www.foxbusiness.com/lifestyle/dunkin-beyond-sausage-sandwich-nationwide|title=Dunkin' announces nationwide rollout of Beyond Sausage Sandwich|last=Genovese|first=Daniella|date=21 October 2019|website=FOXBusiness|language=en-US|access-date=21 October 2019|archive-date=21 October 2019|archive-url=https://web.archive.org/web/20191021203013/https://www.foxbusiness.com/lifestyle/dunkin-beyond-sausage-sandwich-nationwide|url-status=live}}{{Cite web|url=https://www.cnn.com/2019/07/24/business/dunkin-beyond-meat/index.html|title=Dunkin' is launching a breakfast sandwich with Beyond Meat sausage|author=Danielle Wiener-Bronner|website=Cnn.com|access-date=24 July 2019|archive-date=27 April 2021|archive-url=https://web.archive.org/web/20210427104427/https://www.cnn.com/2019/07/24/business/dunkin-beyond-meat/index.html|url-status=live}}

In November 2020, Beyond Meat announced a collaboration with McDonald's for development of the McPlant option, a plant-based patty and chicken substitute.{{cite web | last=Shieber | first=Jonathan | title=Beyond Meat shares rise on news that it collaborated with McDonald's on the McPlant options – TechCrunch | website=TechCrunch | date=9 November 2020 |url=https://techcrunch.com/2020/11/09/beyond-meat-shares-rise-on-news-that-it-collaborated-with-mcdonalds-on-the-mcplant-options/ | access-date=1 January 2021 | archive-date=27 April 2021 | archive-url=https://web.archive.org/web/20210427104430/https://techcrunch.com/2020/11/09/beyond-meat-shares-rise-on-news-that-it-collaborated-with-mcdonalds-on-the-mcplant-options/ | url-status=live }} It started testing the McPlant in Denmark and Sweden in February 2021.{{Cite web|last=Sanchez|first=Kait|date=2 February 2021|title=McDonald's is testing the 'McPlant' burger in Denmark and Sweden|url=https://www.theverge.com/2021/2/2/22262481/mcdonalds-mcplant-burger-denmark-sweden-test-markets|access-date=6 February 2021|website=The Verge|language=en|archive-date=6 February 2021|archive-url=https://web.archive.org/web/20210206132415/https://www.theverge.com/2021/2/2/22262481/mcdonalds-mcplant-burger-denmark-sweden-test-markets|url-status=live}}

Beyond Meat also announced the launch in China of a plant-based version of minced pork.{{cite news|url=https://edition.cnn.com/2020/11/18/business/beyond-meat-china-intl-hnk/index.html|title=Beyond Meat launches plant-based minced pork in China|work=CNN Business|author=Michelle Toh|date=18 November 2020|access-date=21 November 2020|archive-date=20 November 2020|archive-url=https://web.archive.org/web/20201120152627/https://edition.cnn.com/2020/11/18/business/beyond-meat-china-intl-hnk/index.html|url-status=live}}

In 2020, Beyond Meat launched an e-commerce site to sell products directly to consumers.{{Cite web|last=Lyons|first=Kim|date=27 August 2020|title=Beyond Meat launches website to sell plant-based meat directly to people online|url=https://www.theverge.com/2020/8/27/21400792/beyond-meat-website-direct-consumers|access-date=28 August 2020|website=The Verge|language=en|archive-date=27 August 2020|archive-url=https://web.archive.org/web/20200827210946/https://www.theverge.com/2020/8/27/21400792/beyond-meat-website-direct-consumers|url-status=live}}

In January 2021, Taco Bell announced a collaboration with Beyond Meat, initially as a test and then as a permanent option for a new plant-based protein food.{{cite web|url=https://www.adweek.com/brand-marketing/as-taco-bell-brings-back-potatoes-a-plant-based-partnership-with-beyond-is-in-the-works/|title=As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works|publisher=AdWeek|author=TL Stanley|date=14 January 2021|access-date=26 January 2021|archive-date=22 January 2021|archive-url=https://web.archive.org/web/20210122011140/https://www.adweek.com/brand-marketing/as-taco-bell-brings-back-potatoes-a-plant-based-partnership-with-beyond-is-in-the-works/|url-status=live}}

Also in January 2021, Beyond Meat and PepsiCo announced a joint venture, called The PLANeT Partnership, to develop and market plant-based snacks and drinks.{{Cite web|last=Matthews|first=Dylan|date=27 January 2021|title=Beyond Meat and Pepsi are teaming up to make plant-based snacks and drinks|url=https://www.vox.com/future-perfect/2021/1/27/22252414/beyond-meat-pepsi|access-date=15 April 2021|website=Vox|language=en|archive-date=5 April 2021|archive-url=https://web.archive.org/web/20210405133416/https://www.vox.com/future-perfect/2021/1/27/22252414/beyond-meat-pepsi|url-status=live}}

In February 2021, Beyond Meat started a partnership with McDonald's and Yum Brands. These deals will bring new choices to the food menu, such as the McPlant Burger and the plant-protein based pizza toppings, chicken alternatives and possibly taco fillings for Yum Brands' restaurants KFC, Taco Bell and Pizza Hut.{{Cite web|author=Jordan Valinsky|title=Beyond Meat strikes partnerships with McDonald's and Yum Brands|url=https://www.cnn.com/2021/02/26/business/beyond-meat-mcdonalds-partnership/index.html|access-date=26 February 2021|website=CNN|archive-date=26 February 2021|archive-url=https://web.archive.org/web/20210226164146/https://www.cnn.com/2021/02/26/business/beyond-meat-mcdonalds-partnership/index.html|url-status=live}} Testing of the McPlant burger by McDonald's in the USA ended in July 2022 after poor sales in 600 restaurants, but the product is sold in several European countries.{{cite news |last1=Lucas |first1=Amelia |title=Beyond Meat stock falls after conclusion of McDonald's McPlant test |url=https://www.cnbc.com/2022/07/28/beyond-meat-stock-falls-after-conclusion-of-mcdonalds-mcplant-test.html |access-date=25 October 2022 |work=CNBC |date=28 July 2022 |language=en}}

In September 2021, Beyond Meat announced it would begin selling their vegan chicken tenders in retail stores, including Walmart. {{Cite web |last=Starostinetskaya |first=Anna |title=Beyond Meat's Vegan Chicken Tenders Are Coming to a Walmart Near You |url=https://vegnews.com/2021/9/beyond-meat-vegan-chicken-tenders-stores |access-date=2022-03-16 |website=VegNews.com |language=en-US}}

In March 2019, a civil suit was filed against Beyond Meat by its former business partner and supplier, Don Lee Farms. This was prompted by Beyond Meat's switch to different suppliers, with whom they then shared details about the manufacturing process.{{cite news |last1=Watson |first1=Elaine |title=Beyond Meat hits back at former co-manufacturer as shareholders file lawsuit: 'We simply couldn't get Don Lee Farms to meet our standards' |url=https://www.foodnavigator-usa.com/Article/2020/02/03/Further-setbacks-for-Beyond-Meat-in-legal-dispute-with-former-co-manufacturer-Don-Lee-Farms-as-securities-fraud-lawsuit-filed |access-date=28 August 2020 |work=foodnavigator-usa.com |date=3 February 2020 |archive-date=27 April 2021 |archive-url=https://web.archive.org/web/20210427104425/https://www.foodnavigator-usa.com/Article/2020/02/03/Further-setbacks-for-Beyond-Meat-in-legal-dispute-with-former-co-manufacturer-Don-Lee-Farms-as-securities-fraud-lawsuit-filed |url-status=live }} Don Lee Farms alleged breach of contract, and further alleged that they had expressed "significant concerns" about food safety protocols for raw materials produced at Beyond Meat's facility which were then given to Don Lee Farms for further processing.[https://www.specialtyfood.com/news/article/beyond-meat-sued-former-partner-don-lee-farms/ Beyond Meat Sued by Former Partner Don Lee Farms] {{Webarchive|url=https://web.archive.org/web/20190426154919/https://www.specialtyfood.com/news/article/beyond-meat-sued-former-partner-don-lee-farms/ |date=26 April 2019 }}, Specialty Food News 3 November 2019, accessed 25 April 2019

The company's first product launched in 2012 was designed to emulate chicken and sold frozen. The product was licensed from Harold Huff and Fu-Hung Hsieh at the University of Missouri. They were made from "soy powder, gluten-free flour, carrot fiber and other ingredients" which were mixed and fed into a food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product's chicken-like texture.{{cite magazine |url=https://www.wired.com/2013/09/fakemeat/ |title= Tastes Like Chicken |magazine= Wired |author= Alton Brown |date= September 2013 |access-date= 7 July 2014 |archive-date= 21 July 2014 |archive-url=https://web.archive.org/web/20140721103511/http://www.wired.com/2013/09/fakemeat |url-status= live }} Although praised by some celebrities, journalists who tasted it said the "likeness to real chicken was tolerable, at best", and the chicken product was discontinued in 2019.

File:Beyond Burger 2.jpg

The company announced in 2014 that it had begun development of a new product emulating a beef burger, which was released in February 2015.{{cite web|url=http://vegnews.com/articles/page.do?pageId=6485&catId=8|title=Beyond Meat Pitching Beast Burger to Big Leagues|publisher=VegNews|date=7 July 2014|access-date=7 July 2014|archive-date=8 September 2017|archive-url=https://web.archive.org/web/20170908020338/http://vegnews.com/articles/page.do?pageId=6485&catId=8|url-status=live}}{{cite web|url=http://nymag.com/next/2015/04/when-will-fake-meat-taste-like-real-meat.html| title = How Long Before Silicon Valley Can Produce Fake Meat That Tastes Like Real Meat?| date = 9 April 2015| author = Haber, Matt| publisher = New York Magazine| access-date = 16 April 2015| archive-date = 30 March 2017| archive-url=https://web.archive.org/web/20170330185927/http://nymag.com/next/2015/04/when-will-fake-meat-taste-like-real-meat.html| url-status = live}}

The burgers are made from pea protein isolates, rice protein, mung bean protein, canola oil, coconut oil, potato starch, apple extract, sunflower lecithin, and pomegranate powder.{{cite news |last1=Moskin |first1=Julia |title=How Do the New Plant-Based Burgers Stack Up? We Taste-Tested Them |url=https://www.nytimes.com/2019/10/22/dining/veggie-burger-taste-test.html |access-date=1 September 2020 |work=The New York Times |date=22 October 2019 |archive-date=11 October 2020 |archive-url=https://web.archive.org/web/20201011233317/https://www.nytimes.com/2019/10/22/dining/veggie-burger-taste-test.html |url-status=live }} Beef products that "bleed" are achieved by using red beet juice.{{cite web |title=Beyond Burger, FAQ, Beyond Meat, Inc. |url=https://www.beyondmeat.com/products/the-beyond-burger/ |publisher=Beyond Meat, Inc. |access-date=31 July 2019 |date=2019 |archive-date=29 July 2019 |archive-url=https://web.archive.org/web/20190729194723/https://www.beyondmeat.com/products/the-beyond-burger/ |url-status=live }} The products are certified as not containing genetically modified ingredients.{{Cite web|url=https://vegnews.com/2018/7/beyond-meat-obtains-non-gmo-certification|title=Beyond Meat Obtains Non-GMO Certification|first=Anna|last=Starostinetskaya|date=24 July 2018|publisher=VegNews|access-date=16 December 2019|archive-date=16 December 2019|archive-url=https://web.archive.org/web/20191216222857/https://vegnews.com/2018/7/beyond-meat-obtains-non-gmo-certification|url-status=live}} The number of ingredients and processes involved in making the products mean they are classified as ultra-processed foods in the Nova classification.{{cite news |last1=Fernstrom |first1=Madelyn |title=Impossible and Beyond: Are meatless burgers really healthier? |url=https://www.nbcnews.com/know-your-value/feature/impossible-beyond-are-meatless-burgers-really-healthier-ncna1068181 |access-date=28 August 2020 |work=NBC News |date=17 October 2019 |language=en |archive-date=4 October 2020 |archive-url=https://web.archive.org/web/20201004192610/https://www.nbcnews.com/know-your-value/feature/impossible-beyond-are-meatless-burgers-really-healthier-ncna1068181 |url-status=live }}

One burger patty contains {{convert|270|kcal|kJ|order=flip|abbr=off}} of food energy, twenty grams of protein, twenty grams of fat (of which five grams is saturated fat) and one gram of salt. The protein and fat content are similar to a beef patty of a similar weight, but the salt content is "much higher". Nutrition of the burger varies according to the restaurant chain in which it is served.{{cite web |last1=Capritto |first1=Amanda |title=Impossible Burger vs Beyond Meat Burger, Taste, Ingredients and availability compared |url=https://www.cnet.com/news/beyond-meat-vs-impossible-burger-whats-the-difference/ |website=CNET |access-date=30 August 2019 |archive-date=16 September 2019 |archive-url=https://web.archive.org/web/20190916045600/https://www.cnet.com/news/beyond-meat-vs-impossible-burger-whats-the-difference/ |url-status=live }}

In December 2017, the company announced a vegan alternative to pork sausage called "Beyond Sausage".{{Cite news|url=http://fortune.com/2017/12/18/beyond-meat-beyond-sausage-launch/|title=Food Tech Startup Beyond Meat Is Rolling Out a Plant-Based Sausage|last=Kowitt|first=Beth|date=18 December 2017|work=Fortune|access-date=26 December 2017|archive-date=25 December 2017|archive-url=https://web.archive.org/web/20171225211306/http://fortune.com/2017/12/18/beyond-meat-beyond-sausage-launch/|url-status=live}} The three varieties of "sausage" were called Bratwurst, Hot Italian, and Sweet Italian.{{Cite news|url=https://www.bonappetit.com/story/beyond-meat-sausage|title=Beyond Meat Debuts First Plant-Based Sausage in Three Flavors|last=Minton|first=Melissa|date=18 December 2017|work=Bon Appetit|access-date=26 December 2017|archive-date=27 December 2017|archive-url=https://web.archive.org/web/20171227121846/https://www.bonappetit.com/story/beyond-meat-sausage|url-status=live}}

File:Beyond Sausage 1.jpg|Beyond Sausage, raw

File:Beyond Sausage 2.jpg|Beyond Sausage, cooked

"Beyond Meatballs", a plant-based alternative to traditional meatballs, were first introduced at Subway in 2019 through the Beyond Meatball Marinara sub.{{Cite web|last=Tyko|first=Kelly|title=Subway will test plant-based Beyond Meatball Marinara sub at select locations|url=https://www.usatoday.com/story/money/food/2019/08/07/beyond-meatball-marinara-subway-plans-test-new-meatless-vegan-sub/1939942001/|access-date=15 April 2021|website=USA TODAY|language=en-US|archive-date=15 April 2021|archive-url=https://web.archive.org/web/20210415162906/https://www.usatoday.com/story/money/food/2019/08/07/beyond-meatball-marinara-subway-plans-test-new-meatless-vegan-sub/1939942001/|url-status=live}} In September 2020, Beyond Meat announced the rollout of Beyond Meatballs at select grocery stores across the U.S.{{Cite web|last=Leggate|first=James|date=15 September 2020|title=Beyond Meat selling plant-based meatballs at grocery stores|url=https://www.foxbusiness.com/lifestyle/beyond-meat-plant-based-meatballs-grocery-stores|access-date=15 April 2021|website=FOXBusiness|language=en-US|archive-date=15 April 2021|archive-url=https://web.archive.org/web/20210415162909/https://www.foxbusiness.com/lifestyle/beyond-meat-plant-based-meatballs-grocery-stores|url-status=live}}

Beyond Meat Jerky is the company's first shelf stable product and the first product produced with PepsiCo under the PLANeT Partnership.{{Cite web|url=https://www.foodandwine.com/news/beyond-meat-plant-based-jerky|title=Beyond Meat Is Now Making Plant-Based Jerky|website=Foodandwine.com|access-date=25 April 2022}}

In 2021, the Beyond range in the UK expanded to include 'Beyond Mince'.{{Cite web|url=https://www.veganfoodandliving.com/news/beyond-meat-launches-plant-based-mince-with-more-protein-than-beef-to-uk/ |title=Beyond Meat launches plant-based mince with more protein than beef in UK supermarkets |date=26 May 2021 |website=www.veganfoodandliving.com |access-date=3 September 2022}}

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