Buckley's

{{short description|Canadian medicine company}}

W. K. Buckley Limited is a Canadian company which produces the Buckley's brand of cold medicines. It is known for its marketing that takes deprecating pride in the syrup's unpleasant taste. It also offers children's medicine, which is sold under the brand name Jack & Jill. The company is located in Mississauga, Ontario. It is a subsidiary of Novartis.

The company was founded in 1919 by William Knapp Buckley (1890{{endash}}1978),{{cite web|title=Buckley's: A History of Bad Taste |url=http://www.buckleys.ca/about/history.htm |work=Buckley's |publisher=Buckley's |url-status=dead|archiveurl=https://web.archive.org/web/20140202105247/http://www.buckleys.ca/about/history.htm|archivedate=2014-02-02}} In 1978, after W. K. Buckley's death, his adopted son Frank Buckley became the president of the company. In the mid-1980s, Frank became spokesperson and the brand began using the slogan "It tastes awful. And it works."

Novartis purchased W. K. Buckley Ltd. in 2002.{{cite news|title=CBC.ca |url=https://www.cbc.ca/news/business/cough-syrup-maker-buckley-s-sells-out-to-novartis-1.320628 |work=CBC News |date=November 18, 2002 |url-status=live |archive-url=https://web.archive.org/web/20121112125304/http://www.cbc.ca/news/business/story/2002/11/15/buckleys021115.html |archive-date=November 12, 2012 }}

Buckley's Mixture

Buckley's Original Mixture is a cough syrup invented in 1919 in Toronto, Ontario, Canada,{{Citation needed|date=February 2010}} and still produced {{as of|2024|lc=y}}. Noted for the strongly unpleasant taste referenced by the brand's slogan, its ingredients include ammonium carbonate, potassium bicarbonate, camphor, menthol, Canada balsam (Abies balsamea), sodium cyclamate, pine needle oil, and a tincture of capsicum.{{cite web|url=https://www.buckleys.ca/products/syrups/original-mixture/|title=Buckley's Mixture Active Ingredients}} It is promoted for relief of coughs and congestion.

In March 2017, Health Canada issued a recall of Buckley's products due to a choking hazard from a faulty plastic seal.{{Cite web|title=Cough syrup recalled due to choking hazard|url=https://www.sudbury.com/local-news/cough-syrup-recalled-due-to-choking-hazard-558446|access-date=2022-01-27|website=Sudbury.com|language=en}}

The company stopped selling Buckley's DM, which contained dextromethorphan, in Canada in 2016.{{cite web |title=Product information |url=https://health-products.canada.ca/dpd-bdpp/info?lang=eng&code=7354 |website=Drug Product Database |access-date=30 May 2024 |archive-url=https://web.archive.org/web/20240530132506/https://health-products.canada.ca/dpd-bdpp/info?lang=eng&code=7354 |archive-date=30 May 2024 |url-status=live}} However, other mixtures containing this ingredient, such as Buckley's Dry Cough, are still sold.{{cite web |title=Buckleys Dry Cough Syrup |url=https://www.buckleys.ca/products/syrups/dry-cough-syrup/#accordion-content-785548570-1 |website=www.buckleys.ca |access-date=12 February 2025 |language=en-CA}}

See also

References

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