Business Insider#Tech Insider

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Business Insider was launched in 2007{{Cite news|last1=Somaiya|first1=Ravi|last2=Clark|first2=Nicola|date=2015-09-29|title=Axel Springer to Acquire Controlling Stake in Business Insider|language=en-US|work=The New York Times|url=https://www.nytimes.com/2015/09/30/business/media/axel-springer-to-acquire-controlling-stake-in-business-insider.html|access-date=2020-12-25|issn=0362-4331|archive-date=26 December 2020|archive-url=https://web.archive.org/web/20201226054702/https://www.nytimes.com/2015/09/30/business/media/axel-springer-to-acquire-controlling-stake-in-business-insider.html|url-status=live}} and is based in Manhattan. Founded by DoubleClick's former CEO Kevin P. Ryan, Dwight Merriman, and Henry Blodget,{{Cite web|url=http://www.axelspringer.de/en/presse/Leading-Digital-Publisher-Axel-Springer-Acquires-Business-Insider_24619096.html|title=Leading Digital Publisher Axel Springer Acquires Business Insider|date=September 29, 2015|access-date=September 29, 2015|archive-date=November 6, 2017|archive-url=https://web.archive.org/web/20171106160324/http://www.axelspringer.de/en/presse/Leading-Digital-Publisher-Axel-Springer-Acquires-Business-Insider_24619096.html|url-status=live|publisher=Axel Springer SE}} the site began as a consolidation of industry vertical blogs, the first of them being Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008).{{cite web|url=http://www.businessinsider.com/about|archive-url=https://web.archive.org/web/20130423112900/http://www.businessinsider.com/about|url-status=dead|archive-date=April 23, 2013|title=Welcome To Business Insider|date=April 23, 2013|website=Business Insider|access-date=November 18, 2016}} Gordon Crovitz, former publisher of the Wall Street Journal, was an early investor.Schiffrin, Anya. "AI Startups and the Fight Against Online Disinformation". German Marshall Fund of the United States, 2019. p. 12. JSTOR, http://www.jstor.org/stable/resrep21240. Retrieved 17 Feb. 2024. In addition to providing and analyzing business news, the site aggregates news stories on various subjects.{{Cite news|date=September 26, 2011|last=Foremski|first=Tom|title=Here's why news sites 'over aggregate'|url=https://www.zdnet.com/article/heres-why-news-sites-over-aggregate/|access-date=2020-12-23|work=ZDNet|language=en|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225065201/https://www.zdnet.com/article/heres-why-news-sites-over-aggregate/|url-status=live}} It started a UK edition in November 2014,{{Cite news|last1=Sweney|first1=Mark|date=2014-11-04|title=Business Insider launches UK edition|language=en|work=The Guardian|url=http://www.theguardian.com/media/media-blog/2014/nov/04/business-insider-uk-edition-launch|url-status=live|access-date=2020-12-23|archive-url=https://web.archive.org/web/20201225065156/https://www.theguardian.com/media/media-blog/2014/nov/04/business-insider-uk-edition-launch|archive-date=December 25, 2020}}{{Cite web|last=Gold|first=Hadas|date=2014-02-28|title=Business Insider expanding to London|url=https://www.politico.com/blogs/media/2014/02/business-insider-expanding-to-london-184204|url-status=live|archive-url=https://web.archive.org/web/20201226054741/https://www.politico.com/blogs/media/2014/02/business-insider-expanding-to-london-184204|archive-date=26 December 2020|access-date=2020-12-26|website=Politico|language=en}} and a Singapore bureau in September 2020.{{Cite web|last=Southern|first=Lucinda|date=2020-09-17|title='We're about hiring journalists': Insider Inc. launches third global news hub in Singapore|url=http://digiday.com/media/were-about-hiring-journalists-with-singapore-insider-inc-opens-its-third-global-news-hub/|url-status=live|archive-url=https://web.archive.org/web/20210103191210/https://digiday.com/media/were-about-hiring-journalists-with-singapore-insider-inc-opens-its-third-global-news-hub/|archive-date=3 January 2021|access-date=2021-01-03|website=Digiday|language=en-US}} BI{{'}}s parent company is Insider Inc.

After Axel Springer SE purchased Business Insider in 2015, a substantial portion of its staff left the company. According to a CNN report, some staff who exited complained that "traffic took precedence over enterprise reporting".{{Cite news|last=Kludt|first=Tom|date=2016-04-29|title=Here's what Business Insider employees just said about why people are leaving|url=https://money.cnn.com/2016/04/29/media/business-insider-staff-exodus/index.html|access-date=2020-12-25|website=CNNMoney|archive-date=21 October 2020|archive-url=https://web.archive.org/web/20201021140549/https://money.cnn.com/2016/04/29/media/business-insider-staff-exodus/index.html|url-status=live}} In 2017, Business Insider launched BI Prime subscription, the service which placed some of its articles behind paywall.{{Cite web |last=Guaglione |first=Sara |date=November 13, 2017 |title='Business Insider' Launches BI Prime Access For Financial News |url=https://www.mediapost.com/publications/article/310129/business-insider-launches-bi-prime-access-for-fi.html |archive-url=https://web.archive.org/web/20230605035051/https://www.mediapost.com/publications/article/310129/business-insider-launches-bi-prime-access-for-fi.html |archive-date=June 5, 2023 |access-date=2023-07-11 |website=MediaPost |language=en}} In 2018, staff members were asked to sign a confidentiality agreement that included a nondisparagement clause requiring them not to criticize the site during or after their employment.{{Cite news|last=Tani|first=Maxwell|date=2018-11-01|title=Business Insider Staffers Can Never Say Anything Bad About the Company Ever Again|language=en|work=The Daily Beast|url=https://www.thedailybeast.com/business-insider-staffers-can-never-say-anything-bad-about-the-company-ever-again|url-status=live|access-date=2020-12-25|archive-date=8 November 2020|archive-url=https://web.archive.org/web/20201108112523/https://www.thedailybeast.com/business-insider-staffers-can-never-say-anything-bad-about-the-company-ever-again/}}

Early in 2020, CEO Henry Blodget convened a meeting in which he announced plans for the website to acquire 1 million subscribers, 1 billion unique visitors per month, and over 1,000 newsroom employees.{{Cite web|last=Edmonds|first=Rick|date=2020-01-15|title=Business Insider grew in 12 years to a monster digital enterprise. Now CEO Henry Blodget has plotted a new wave of expansion|url=https://www.poynter.org/business-work/2020/business-insider-grew-in-12-years-to-a-monster-digital-enterprise-now-ceo-henry-blodget-has-plotted-a-new-wave-of-expansion/|url-status=live|access-date=2020-12-27|publisher=Poynter Institute|language=en-US|archive-date=31 December 2020|archive-url=https://web.archive.org/web/20201231213048/https://www.poynter.org/business-work/2020/business-insider-grew-in-12-years-to-a-monster-digital-enterprise-now-ceo-henry-blodget-has-plotted-a-new-wave-of-expansion/}} The parent companies of Business Insider and eMarketer merged in 2020 in connection with the proposed purchase of Axel Springer by KKR, an American private equity firm.{{Cite news|date=2019-06-13|title=Axel Springer to merge Business Insider, eMarketer in 2020|work=Reuters|url=https://www.reuters.com/article/us-axel-sprngr-insider-idUSKCN1TE2DE|url-status=live|access-date=2020-12-26|archive-url=https://web.archive.org/web/20201226054702/https://www.reuters.com/article/us-axel-sprngr-insider-idUSKCN1TE2DE|archive-date=26 December 2020}} In October 2020, BI{{'}}s parent company purchased a majority position in Morning Brew, a newsletter.{{Cite web|last=Fischer|first=Sara|date=2020-10-29|title=Insider Inc. buys majority stake in Morning Brew in all-cash deal|url=https://www.axios.com/insider-inc-buys-majority-stake-morning-brew-e6ec0673-4354-4bc7-9feb-e0b149508c9a.html|url-status=live|access-date=2020-12-27|website=Axios|language=en|archive-date=31 December 2020|archive-url=https://web.archive.org/web/20201231213036/https://www.axios.com/insider-inc-buys-majority-stake-morning-brew-e6ec0673-4354-4bc7-9feb-e0b149508c9a.html}}

In 2022, Insider won the Pulitzer Prize for Illustrated Reporting and Commentary, its first ever Pulitzer Prize, for its illustrated report "How I escaped a Chinese internment camp".{{cite web |title=The 2022 Pulitzer Prize Winner in Illustrated Reporting and Commentary |url=https://www.pulitzer.org/winners/fahmida-azim-anthony-del-col-josh-adams-and-walt-hickey-insider-new-york-ny |website=Pulitzer}}{{Cite news |last1=Azim |first1=Fahmida |last2=del Col |first2=Anthony |last3=Adams |first3=Josh |date=28 December 2021 |title=How I escaped a Chinese internment camp |work=Business Insider |url=https://www.insider.com/comic-i-escaped-a-chinese-internment-camp-uyghur-2021-12}} The piece, composed as a series of comics that told the story of one woman's experience escaping China's persecution of Uyghurs, was created by illustrator Fahmida Azim alongside art director Anthony Del Col, writer Josh Adams, and editor Walt Hickey.{{Cite news |date=22 August 2022 |title=Bangladeshi-born illustrator and storyteller Fahmida Azim wins Pulitzer Prize |work=The Business Standard |location=Bangladesh |url=https://www.tbsnews.net/bangladesh/bangladeshi-born-illustrator-and-storyteller-fahmida-azim-wins-pulitzer-prize-481890}}{{Cite news |date=1 October 2022 |title=Fahmida Azim unpacks her illustration of Uyghur experiences in Chinese internment camps |work=The Daily Star |url=https://www.thedailystar.net/daily-star-books/news/fahmida-azim-unpacks-her-illustration-uyghur-experiences-chinese-internment-camps-3132646}}

In 2024, Business Insider hired Jamie Heller, a former Wall Street Journal editor, to serve as its editor-in-chief.{{Cite web |last=Fischer |first=Sara |date=2024-09-09 |title=Jamie Heller named new editor-in-chief of Business Insider |url=https://www.axios.com/2024/09/09/jamie-heller-business-insider-wall-street-journal |access-date=2025-05-29 |website=Axios |language=en}} That same year, about 8% of the website's staff were laid off.{{Cite web |last=Korach |first=Natalie |date=2024-01-25 |title=Business Insider to Lay Off Around 8% of Staff |url=https://live-the-wrap.pantheonsite.io/business-insider-layoffs-how-many/ |access-date=2025-05-29 |website=TheWrap |language=en-US}} In May 2025, another 21% of staff were laid off.{{Cite web |last=Knapp |first=J. D. |date=2025-05-29 |title=Business Insider Lays Off 21% of Staff |url=https://www.thewrap.com/business-insider-layoffs-21-percent-of-staff-ai/ |access-date=2025-05-29 |website=TheWrap |language=en-US}} At the time of the May 2025 layoffs, Business Insider CEO Barbara Peng said that the website was going "all-in on AI".{{cite news |last1=Scire |first1=Sarah |title=Business Insider will lay off 21% of staff amid AI disruption and “extreme traffic drops” |url=https://www.niemanlab.org/2025/05/business-insider-will-lay-off-21-of-staff-amid-ai-disruption-and-extreme-traffic-drops-outside-of-our-control/ |access-date=2 June 2025 |work=Nieman Lab |date=May 29, 2025}}

Business Insider first reported a profit in the fourth quarter of 2010.{{cite news|last1=Schonfeld|first1=Erik|date=March 7, 2011|title=Business Insider Turns A$2,127 Profit On $4.8 Million in Revenue|work=TechCrunch|url=https://techcrunch.com/2011/03/07/business-insider-4-8-million-profit/|url-status=live|access-date=June 25, 2017|archive-url=https://web.archive.org/web/20190427105754/https://techcrunch.com/2011/03/07/business-insider-4-8-million-profit/|archive-date=April 27, 2019}}{{Cite web|last=Foremski|first=Tom|date=2012-05-29|title=The rise of the 17-hour journalist...|url=https://www.zdnet.com/article/the-rise-of-the-17-hour-journalist/|url-status=live|archive-url=https://web.archive.org/web/20201231213124/https://www.zdnet.com/article/the-rise-of-the-17-hour-journalist/|archive-date=31 December 2020|access-date=2020-12-27|website=ZDNet|language=en}} {{As of|2011}}, it had 45 full-time employees.{{Cite book|last1=Grueskin|first1=Bill|title=The Story So Far: What We Know About the Business of Digital Journalism|last2=Seave|first2=Ava|last3=Graves|first3=Lucas|date=2011|publisher=Columbia University Press|isbn=978-0231500548|pages=[https://books.google.com/books?id=C17dQ_NLFU0C&pg=PA99 99]|language=en}} Its target audience at the time was limited to "investors and financial professionals". In June 2012, it had 5.4 million unique visitors.{{cite news|last1=Hagey|first1=Keach|date=July 29, 2012|title=Henry Blodget's Second Act|work=The Wall Street Journal|url=https://www.wsj.com/articles/SB10000872396390444840104577555180608254796|url-status=live|access-date=November 9, 2015|archive-url=https://web.archive.org/web/20190413123432/https://www.wsj.com/articles/SB10000872396390444840104577555180608254796|archive-date=April 13, 2019}} {{As of|2013|}}, Jeff Bezos was a Business Insider investor;{{Cite web|last=Kiss|first=Jemima|date=2013-04-05|title=Amazon's Jeff Bezos leads $5m investment in Business Insider|url=http://www.theguardian.com/technology/2013/apr/05/business-insider-blodget-bezos|url-status=live|archive-url=https://web.archive.org/web/20201225065156/https://www.theguardian.com/technology/2013/apr/05/business-insider-blodget-bezos|archive-date=December 25, 2020|access-date=2020-12-23|website=The Guardian|language=en}}{{Cite news|last=Peterson|first=Andrea|date=2013-08-05|title=What happened when Jeff Bezos invested in Business Insider? More journalism.|language=en-US|newspaper=The Washington Post|url=https://www.washingtonpost.com/news/the-switch/wp/2013/08/05/what-happened-when-jeff-bezos-invested-in-business-insider-more-journalism/|url-status=live|access-date=2020-12-26|issn=0190-8286|archive-date=26 December 2020|archive-url=https://web.archive.org/web/20201226054751/https://www.washingtonpost.com/news/the-switch/wp/2013/08/05/what-happened-when-jeff-bezos-invested-in-business-insider-more-journalism/}} his investment company Bezos Expeditions held approximately 3 percent of the company as of its acquisition in 2015.

In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million),{{cite news|last=Spangler|first=Todd|date=September 29, 2015|title=Germany's Axel Springer Buys Business Insider in $343 Million Deal|work=Variety|url=https://variety.com/2015/digital/global/axel-springer-buys-business-insider-343-million-1201604768/|url-status=live|access-date=July 20, 2018|archive-url=https://web.archive.org/web/20190427105824/https://variety.com/2015/digital/global/axel-springer-buys-business-insider-343-million-1201604768/|archive-date=April 27, 2019}} implying a total valuation of $442 million.{{Cite news|last=Goldfarb|first=Jeffrey|date=2015-09-29|title=Axel Springer Pays Very Generous Price for Business Insider|language=en-US|work=The New York Times|url=https://www.nytimes.com/2015/09/30/business/dealbook/axel-springer-pays-very-generous-price-for-business-insider.html|access-date=2020-12-25|issn=0362-4331|archive-date=17 February 2018|archive-url=https://web.archive.org/web/20180217180127/https://www.nytimes.com/2015/09/30/business/dealbook/axel-springer-pays-very-generous-price-for-business-insider.html|url-status=live}}

Business Insider operates a paid division titled BI Intelligence, established in 2013.{{Cite web|last=Moses|first=Lucia|date=2014-01-28|title=Business Insider Has Ambitious Paid Content Plans|url=https://www.adweek.com/digital/business-insider-has-ambitious-paid-content-plans-155267/|url-status=live|access-date=2020-12-26|website=Adweek|language=en-US|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025122528/https://www.adweek.com/digital/business-insider-has-ambitious-paid-content-plans-155267/}}

In July 2015, Business Insider began the technology website Tech Insider, with a staff of 40 people working primarily from the company's existing New York headquarters, but originally separated from the main Business Insider newsroom.{{cite news|last1=Alpert|first1=Lukas I.|url=https://blogs.wsj.com/cmo/2015/07/27/business-insider-broadens-ambitions-with-new-tech-site/|title=Business Insider Broadens Ambitions With New Tech Site|date=July 27, 2015|newspaper=The Wall Street Journal|access-date=August 4, 2017|archive-date=April 27, 2019|archive-url=https://web.archive.org/web/20190427105822/https://blogs.wsj.com/cmo/2015/07/27/business-insider-broadens-ambitions-with-new-tech-site/|url-status=live}} However, Tech Insider was eventually folded into the Business Insider website.{{cite news |last=Mullin |first=Benjamin |url=https://www.wsj.com/articles/business-insider-drops-business-from-its-name-as-company-broadens-coverage-distribution-1513249201 |title=Business Insider Inc. Drops 'Business' From Its Name as Company Broadens Coverage, Distribution |date=December 14, 2017 |work=The Wall Street Journal |access-date=July 20, 2018 |archive-date=April 13, 2019 |archive-url=https://web.archive.org/web/20190413123434/https://www.wsj.com/articles/business-insider-drops-business-from-its-name-as-company-broadens-coverage-distribution-1513249201 |url-status=live }}

Also in 2015, Business Insider launched Insider Picks, the precursor to what is now Insider Reviews, to help shoppers navigate the complex retail industry and make the best purchasing decisions.{{cite web |url=https://www.businessinsider.com/guides/insider-reviews-expertise-in-product-reviews |title=How we test products at Insider Reviews |work=Insider Reviews |date=June 19, 2021 |access-date=August 21, 2023}}

In October 2016, Business Insider started Markets Insider as a joint venture with Finanzen.net, another Axel Springer company.{{Cite news|last=Alpert|first=Lukas I.|date=2016-10-24|title=Business Insider Launches Markets Data Site With Help From Axel Springer|language=en-US|work=The Wall Street Journal|url=https://www.wsj.com/articles/business-insider-launches-markets-data-site-with-help-from-axel-springer-1477303201|url-status=live|access-date=2019-08-01|archive-url=https://web.archive.org/web/20190506205139/https://www.wsj.com/articles/business-insider-launches-markets-data-site-with-help-from-axel-springer-1477303201|archive-date=May 6, 2019}}

Glenn Greenwald has critiqued the reliability of Business Insider, along with that of publications including The Wall Street Journal, Yahoo! News, and Slate.{{Cite news|last1=Greenwald|first1=Glenn|author-link=Glenn Greenwald|date=2017-03-30|title=Why Has Trust in Media Collapsed? Look at Actions of WSJ, Yahoo, Business Insider and Slate.|work=The Intercept|url=https://theintercept.com/2017/03/30/why-has-trust-in-media-collapsed-look-at-actions-of-wsj-yahoo-business-insider-and-slate/|access-date=2020-12-27|archive-date=31 December 2020|archive-url=https://web.archive.org/web/20201231213038/https://theintercept.com/2017/03/30/why-has-trust-in-media-collapsed-look-at-actions-of-wsj-yahoo-business-insider-and-slate/|url-status=live}} In 2010, Business Insider falsely reported that New York Governor David Paterson was slated to resign;{{Sfn|Holiday|2012|p=188}} BI had earlier reported a false story alleging that Steve Jobs experienced a heart attack.{{Sfn|Holiday|2012|pp=188–189}}

In April 2011, Blodget sent out a notice inviting publicists to "contribute directly" to Business Insider.{{Sfn|Holiday|2012|p=233}} {{As of|2011|September}}, Business Insider allowed the use of anonymous sources "at any time for any reason", a practice which many media outlets prefer to avoid or at least indicate why a source is not identified.{{Cite news|last=Smith|first=Sydney|date=2011-09-09|title=Business Insider Will Give Anyone Anonymity?|url=https://www.imediaethics.org/business-insider-will-give-anyone-anonymity/|url-status=live|access-date=2020-12-25|work=iMediaEthics|publisher=Art Science Research Laboratory |archive-date=20 October 2020|archive-url=https://web.archive.org/web/20201020150858/https://www.imediaethics.org/business-insider-will-give-anyone-anonymity/}}{{Cite web|last1=Myers|first1=Steven|date=2011-09-08|title=Business Insider: 'We will grant anonymity to any source at any time for any reason'|url=https://www.poynter.org/reporting-editing/2011/biz-insider-anon-policy-henry-blodge/|access-date=2020-12-27|publisher=Poynter Institute|archive-date=31 December 2020|archive-url=https://web.archive.org/web/20201231213028/https://www.poynter.org/reporting-editing/2011/biz-insider-anon-policy-henry-blodge/|url-status=live}} According to the World Association of Newspapers and News Publishers, Business Insider gave SAP "limited editorial control" over the content of its "Future of Business" section {{as of|2013|lc=yes}}.{{Cite web|last1=Tjaardstra|first1=Nick|date=2013-07-29|title=Business Insider gives sponsor limited content control; is it ethical?|url=https://wan-ifra.org/2013/07/business-insider-gives-sponsor-limited-content-control-is-it-ethical/|access-date=2020-12-27|publisher=World Association of Newspapers and News Publishers|archive-date=27 December 2020|archive-url=https://web.archive.org/web/20201227070614/https://wan-ifra.org/2013/07/business-insider-gives-sponsor-limited-content-control-is-it-ethical/|url-status=live}} The website publishes a mix of original reporting and aggregation of other outlets' content.{{Cite magazine|last=Manjoo|first=Farhad|author-link=Farhad Manjoo|date=2012-05-24|title=Business Insider Is Loud, Ugly—and Brilliant|url=https://slate.com/technology/2012/05/business-insider-a-terrific-news-source.html|url-status=live|archive-url=https://web.archive.org/web/20201231213059/https://slate.com/technology/2012/05/business-insider-a-terrific-news-source.html|access-date=2020-12-27|website=Slate (magazine)|archive-date=31 December 2020}}{{Cite magazine|date=2015-10-23|title=The 60-second interview: Henry Blodget, editor in chief and CEO, Business Insider|url=https://www.politico.com/media/story/2015/10/the-60-second-interview-henry-blodget-editor-in-chief-and-ceo-business-insider-004241/|url-status=live|access-date=2020-12-27|website=Politico|archive-date=31 December 2020|archive-url=https://web.archive.org/web/20201231213038/https://www.politico.com/media/story/2015/10/the-60-second-interview-henry-blodget-editor-in-chief-and-ceo-business-insider-004241/}} Business Insider has also published native advertising.{{Cite magazine|last1=Chittum|first1=Ryan|date=2013-05-07|title=Business Insider goes native|url=https://www.cjr.org/the_audit/business_insider_goes_native.php|access-date=2020-12-25|magazine=Columbia Journalism Review|archive-date=23 December 2016|archive-url=https://web.archive.org/web/20161223043226/http://www.cjr.org/the_audit/business_insider_goes_native.php|url-status=live}}

In January 2009, the Clusterstock section appeared in Time{{'}}s list of 25 best financial blogs,{{cite magazine |last1=McIntyre |first1=Douglas A. |last2=Allen |first2=Ashley C. |date=January 22, 2009 |title=Best 25 Financial Blogs |url=https://time.com/time/business/article/0,8599,1873144,00.html |url-status=live |archive-url=https://web.archive.org/web/20130826155919/http://www.time.com/time/business/article/0,8599,1873144,00.html |archive-date=August 26, 2013 |access-date=June 1, 2010 |magazine=Time}} and the Silicon Alley Insider section was listed in PC Magazine{{'}}s list of its "favorite blogs of 2009".{{cite news |url=https://www.pcmag.com/print_article2/0,1217,a=246136,00.asp?hidPrint=true|title=Our Favorite Blogs 2009|work=PC Magazine|date=November 23, 2009 |access-date=June 1, 2010|archive-url=https://web.archive.org/web/20110606165855/http://www.pcmag.com/print_article2/0%2C1217%2Ca%3D246136%2C00.asp?hidPrint=true |archive-date=June 6, 2011|url-status=dead}} 2009 also saw Business Insider{{'}}s selection as an official Webby honoree for Best Business Blog.{{cite web|title=Blog-Business: Official Honoree|url=http://www.webbyawards.com/winners/2010/web/general-website-categories/blog-business/the-business-insider/|publisher=Webby Awards|access-date=August 13, 2015|archive-date=April 27, 2019|archive-url=https://web.archive.org/web/20190427105844/https://www.webbyawards.com/winners/2010/web/general-website-categories/blog-business/the-business-insider/|url-status=live}}

In 2012, Business Insider was named to the Inc. 500. In 2013, the publication was once again nominated in the Blog-Business category at the Webby Awards.{{Cite news|url=http://webbyawards.com/winners/2013/web/general-website/blog-business/business-insider/ |website=The Webby Awards |title=Business Insider|access-date=February 9, 2017|language=en-US|archive-date=April 27, 2019|archive-url=https://web.archive.org/web/20190427105756/https://www.webbyawards.com/winners/2013/web/general-website/blog-business/business-insider/|url-status=dead }} In January 2014, The New York Times reported that Business Insider{{'s}} web traffic was comparable to that of The Wall Street Journal.{{cite news |url=https://www.nytimes.com/2014/01/27/business/media/ezra-klein-joining-vox-media-as-web-journalism-asserts-itself.html |url-access=subscription |access-date=December 26, 2014 |title=Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself |last1=Carr |first1=David |date=January 26, 2014 |work=The New York Times |archive-url=https://web.archive.org/web/20150216173600/http://www.nytimes.com/2014/01/27/business/media/ezra-klein-joining-vox-media-as-web-journalism-asserts-itself.html?_r=0 |archive-date=February 16, 2015 |url-status=live }} In 2017, Digiday included imprint Insider as a candidate in two separate categories—"Best New Vertical" and "Best Use of Instagram"—at their annual Publishing Awards.{{Cite news|url=https://digiday.com/awards/business-insiders-social-first-insider-best-new-vertical-years-digiday-publishing-awards/|title=Business Insider's social-first Insider is up for Best New Vertical for this year's Digiday Publishing Awards – Digiday|date=February 7, 2017|newspaper=Digiday|access-date=February 9, 2017|language=en-US|archive-date=April 27, 2019|archive-url=https://web.archive.org/web/20190427105834/https://digiday.com/awards/business-insiders-social-first-insider-best-new-vertical-years-digiday-publishing-awards/|url-status=live}}

The website has faced criticism for what critics consider its clickbait-style headlines.{{Cite news|title=Henry Blodget's Second Act|last=Hagey|first=Keach|date=July 29, 2012 |work=The Wall Street Journal|access-date=August 13, 2015|url=https://www.wsj.com/articles/SB10000872396390444840104577555180608254796|archive-date= April 13, 2019|archive-url=https://web.archive.org/web/20190413123432/https://www.wsj.com/articles/SB10000872396390444840104577555180608254796|url-status=live}}{{cite web|url=https://techcrunch.com/2012/05/22/henry-blodget-linkbait-slideshows-aggregation/|title =Business Insider's Henry Blodget Defends Linkbait, Slideshows, And Aggregation|last=Ha|first=Anthony|date=May 22, 2012|work=TechCrunch|access-date =January 23, 2016|archive-date=April 27, 2019|archive-url =https://web.archive.org/web/20190427105845/https://techcrunch.com/2012/05/22/henry-blodget-linkbait-slideshows-aggregation/ |url-status =live }}{{cite news|url=https://www.bloombergview.com/articles/2015-09-29/can-business-insider-make-money-|title=Can Business Insider Make Money? |last =Bershidsky |first=Leonid |date=September 29, 2015|work=Bloomberg News|access-date=January 23, 2016 |archive-date =April 23, 2016 |archive-url =https://web.archive.org/web/20160423001459/http://www.bloombergview.com/articles/2015-09-29/can-business-insider-make-money-|url-status=live}}{{Cite web|last=Shaw|first=Lucas|date=2011-11-03|title=Business Insider Grows the Way of the Huffington Post|url=https://www.thewrap.com/business-insider-next-huff-post-31937/|access-date=2020-12-27|website=TheWrap|language=en-US|archive-date=31 December 2020|archive-url=https://web.archive.org/web/20201231213129/https://www.thewrap.com/business-insider-next-huff-post-31937/|url-status=live}} A 2013 profile of Blodget and Business Insider in The New Yorker suggested that Business Insider, because it republishes material from other outlets, may not always be accurate.{{cite magazine|last=Auletta|first=Ken|date=April 8, 2013|title=Business Outsider|magazine=The New Yorker|url=https://www.newyorker.com/magazine/2013/04/08/business-outsider|url-status=live|access-date=January 23, 2016|quote=Intrinsic to this conversation is speed; if the facts or conclusions turn out to be wrong, they can be fixed later.|archive-date=December 23, 2018|archive-url=https://web.archive.org/web/20181223154309/https://www.newyorker.com/magazine/2013/04/08/business-outsider}}

In 2022, Insider won the Pulitzer Prize for Illustrated Reporting and Commentary for its reporting on the persecution of Uyghurs in China.{{Cite web |last= |date=9 May 2022 |title=Fahmida Azim, Anthony Del Col, Josh Adams and Walt Hickey of Insider, New York, N.Y. |url=https://www.pulitzer.org/winners/fahmida-azim-anthony-del-col-josh-adams-and-walt-hickey-insider-new-york-ny |access-date=2022-05-09 |website=The Pulitzer Prizes |language=en}}{{Cite news |last=Robertson |first=Katie |date=2022-05-09 |title=Pulitzer Prizes Spotlight Jan. 6 Capitol Riot and Mideast Air Wars Coverage |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/05/09/business/media/pulitzer-prizes-new-york-times-washington-post.html |url-access=limited |access-date=2022-05-11 |issn=0362-4331}}

{{Reflist}}

• {{Cite book|last=Holiday|first=Ryan|title=Trust Me, I'm Lying: Confessions of a Media Manipulator|title-link=Trust Me, I'm Lying|year=2012|publisher=Penguin Books|isbn=978-1101583715|language=en|author-link=Ryan Holiday}}

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• {{Official website}}

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Category:Axel Springer SE

Category:American financial news websites

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Category:Internet properties established in 2007

Category:Pulitzer Prize for Commentary winners