Chuck Brymer
{{Short description|American businessman}}
{{Infobox person
| name = Charles E. "Chuck" Brymer
| image = Chuck Brymer.jpg
| alt =
| caption =
| birth_date = {{Birth-date and age|July 30, 1959}}
| birth_place = Louisville, Kentucky, US
| education = University of Kentucky (BA)
| occupation = Advertising and branding executive
Author
| known_for = Chairman, DDB Worldwide
}}
Charles E. "Chuck" Brymer (born July 30, 1959) is an American businessman, marketing strategist, author, and former President and CEO of DDB Worldwide, an advertising agency.{{cite news |url=https://query.nytimes.com/gst/fullpage.html?res=9E04E0D81330F937A35757C0A9609C8B63 |title=DDB Worldwide Names an Outsider as Next Chief |newspaper=The New York Times |author=Julie Bosman |date= 2006-04-04 |accessdate=2013-09-17}}{{cite news |url=https://www.wsj.com/articles/SB114410376771115788 |date=2006-04-04 |title=DBB Names Scarpelli, Brymer to Top Posts |accessdate=2013-09-17 |newspaper=The Wall Street Journal}}{{cite magazine |url=http://adage.com/article/news/chuck/108416/ |author=Matthew Creamer |accessdate=2013-09-17 |magazine=Advertising Age |title=Chuck Who? |date=2006-04-10}}{{cite magazine |url=http://adage.com/article/viewpoint/brymer-a-good-move-ddb/108365/ |magazine=Advertising Age |title=Brymer a good move for DDB |accessdate=2013-09-17 |date=2006-04-10}}{{cite web |url=http://jat.uky.edu/pageimages/alum_news_2010.pdf |title=Alumni and faculty are honored with college-wide awards |accessdate=2013-09-17 |year=2010 |publisher=UK Alumni Association |archive-url=https://web.archive.org/web/20130921055900/http://jat.uky.edu/pageimages/alum_news_2010.pdf |archive-date=2013-09-21 |url-status=dead }}
Early years
Chuck Brymer was born in Louisville, Kentucky the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson.{{cite news |url=https://www.nytimes.com/1987/07/28/business/advertising-creating-names-for-products.html |title=Advertising; Creating Names for Products |author=Philip H. Dougherty |accessdate=2013-09-17 |newspaper=The New York Times |date=1987-07-28}} He graduated from the University of Kentucky's College of Communications & Information with a Bachelor of Arts in communications in 1981.
Career
Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran BBDO's Houston office at age 24.{{cite journal |title=Q&A |last=Rendon |first=Paul-Mark |journal=Marketing Magazine |date=2007-02-26 |volume=112 |issue=4 }} During his tenure at BBDO, Brymer worked on the company's Chrysler account. He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of Fortune Magazine's People to Watch at age 27.{{cite magazine |url=https://money.cnn.com/magazines/fortune/fortune_archive/1986/02/17/67132/index.htm |title=People to Watch |author=Andrew Kupfer |magazine=Fortune Magazine |date=1986-02-17 |accessdate=2013-09-17}}
At Interbrand, Brymer served as founding president of the British company's U.S. Division.{{cite journal |title=Where it matters |date=2011-03-01 |publisher=Campaign Asia Pacific }}{{cite journal |last=Dinger |first=Ed |title=International Directory of Company Histories |editor-first=Tina |editor-last=Grant |volume=70 |publisher=St. James Press |year=2005 |pages=131–133 }} He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by Omnicom Group in 1993.{{cite news |url=https://www.nytimes.com/1993/12/23/business/the-media-business-advertising-addenda-omnicom-acquires-british-brand-expert.html |title=Omnicom Acquires British Brand Expert |date=1993-12-23 |accessdate=2013-09-17 |newspaper=The New York Times |author=Stuart Elliott}} In 1994, Omnicom appointed Brymer president and CEO of Interbrand. During Brymer's tenure as CEO, Interbrand added multiple international offices.
In 2006, at age 46, Brymer became president and CEO of Omnicom-owned DDB Worldwide, overseeing the company's 200 offices worldwide. He was replaced by Wendy Clark in 2018.{{cite web|url=https://www.bizjournals.com/bizwomen/news/latest-news/2018/02/wendy-clark-namedpresident-and-ceo-of-ddb.html?page=all|title=Wendy Clark named president and CEO of DDB Worldwide Feb 8, 2018|website=bizjournals.com|access-date=2019-01-05}}
Brymer also helped create Businessweek's "World's Most Valuable Brands" feature.{{cite magazine |url=http://www.businessweek.com/magazine/toc/01_32/B3744magazine.htm |archive-url=https://web.archive.org/web/20010730041242/http://www.businessweek.com/magazine/toc/01_32/B3744magazine.htm |url-status=dead |archive-date=July 30, 2001 |title=The Best Global Brands |magazine=Businessweek |date=2001-08-06 |accessdate=2013-09-17}} He has advised the U.S. State Department on the United States' international image.
Brymer is active in corporate governance.{{cite web |url=http://edgar.secdatabase.com/169/110465907068064/filing-main.htm |accessdate=2013-09-17 |title=United States Securities and Exchange Commission}}{{cite magazine |url=http://www.broadcastingcable.com/article/107462-Ad_Council_Elects_Board_Members.php |title=Ad Council Elects Board Members |accessdate=2013-09-17 |date=2007-01-25 |author=John Eggerton |magazine=Broadcasting & Cable}}{{cite web |url=http://www.uschamber.com/about/board |title=Board of Directors |publisher=U.S. Chamber of Commerce |accessdate=2013-09-17}} He was appointed to the boards of Regal Entertainment Group and the Ad Council in 2007. Brymer also serves on the board of Chamber of Commerce of the United States.
Author
Brymer is the author of The Nature of Marketing: Marketing to the Swarm as Well as the Herd ({{ISBN|0230203361}}).{{cite book |url=https://www.worldcat.org/oclc/273817646 |last=Brymer |first=Chuck |year=2009 |title=The nature of marketing: marketing to the swarm as well as the herd |publisher=Palgrave Macmillan|oclc=273817646 }} He is also a co-author of The Economist's Brands and Branding ({{ISBN|1576601471}}).{{cite book |url=https://www.worldcat.org/oclc/53443184 |author1=Rita Clifton |author2=John Simmons |author3=Sameena Ahmad |year=2004 |publisher=Bloomberg Press |title=Brands and branding |oclc=53443184 }}{{cite web |url=http://www.marketingmagazine.co.uk/article/199797/makes-brands-great |accessdate=2013-09-17 |author=Chuck Brymer |date=2004-01-15 |publisher=Brand Republic Group |title=What makes brands great?}}
Personal life
He is married to Tracy Brymer. He has four children.
References
{{reflist}}
External links
- [http://www.ddb.com DDB]
- [https://web.archive.org/web/20130920221055/http://www.interbrand.com/en/Default.aspx Interbrand]
- [https://web.archive.org/web/20140126104558/http://www.brandchannel.com/home/ Brand Channel]
{{DEFAULTSORT:Brymer, Chuck}}
Category:American chief executives in the mass media industry
Category:American advertising executives