Coke Studio Pakistan

Coke Studio originated in Brazil in 2007 as a music project, initially named Estúdio Coca-Cola, with the aim of blending the styles of two Brazilian artists. The concept was adopted by Nadeem Zaman, Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008. The inaugural season premiered with a live audience and was met with immense success. Production was handled by Hyatt, his wife Umber Hyatt, and Nofil Naqvi, a Pakistani cinematographer.{{cite news |url=http://forbesindia.com/article/recliner/coke-studio-brings-people-together/26072/1?id=26072&pg=1 |title=Coke Studio Brings People Together |date=17 June 2011 |access-date=21 July 2017 |work=Forbes India |author=Sanjay Monie}}{{Cite web |last=Deepti Unni |date=4 July 2011 |title=The Challenge of Fusion |url=https://rollingstoneindia.com/the-challenge-of-fusion/ |archive-url=https://web.archive.org/web/20240429102923/https://rollingstoneindia.com/the-challenge-of-fusion/ |archive-date=29 April 2024 |access-date=29 April 2024 |website=Rolling Stone India}}

Rohail Hyatt remained as executive producer for the show until season six, stepping down in 2013 after five years. He was succeeded by Bilal Maqsood and Faisal Kapadia of the band Strings, who produced the show until the end of season ten.{{Cite web |last=Mahmood |first=Rafay |date=2014-07-31 |title=Raising the curtain on Coke Studio 7 |url=http://tribune.com.pk/story/742612/raising-the-curtain-on-coke-studio-8 |access-date=2022-10-04 |website=The Express Tribune |language=en}}{{Cite web |last= |first= |date=2014-08-21 |title=Coke Studio Season 7, with Strings attached |url=http://www.dawn.com/news/1126772 |access-date=2022-10-04 |website=Dawn |language=en}} Strings announced that season ten would be their last.{{cite news |date=29 October 2017 |title=Strings bids farewell to Coke Studio |work=Dawn Images |url=https://images.dawn.com/news/1178719 |url-status=live |accessdate=31 October 2017 |archive-url=https://web.archive.org/web/20171030120200/https://images.dawn.com/news/1178719 |archive-date=30 October 2017}}{{cite news |date=29 October 2017 |title=Strings bid farewell to Coke Studio on a good note |work=The Express Tribune |url=https://tribune.com.pk/story/1544551/4 |url-status=live |accessdate=31 October 2017 |archive-url=https://web.archive.org/web/20171031060853/https://tribune.com.pk/story/1544551/4-strings-bid-farewell-coke-studio-good-note/ |archive-date=31 October 2017}} In March 2018, Ali Hamza and Zohaib Kazi were announced as the producers for season eleven, but they left after the season concluded.{{cite news |date=7 March 2018 |title=Revealed: Here's who will be producing Coke Studio 11 |work=Something Haute |url=https://www.somethinghaute.com/ali-hamza-and-zohaib-kazi-unite-for-coke-studio-11/ |access-date=8 March 2018}}{{cite news |date=8 March 2018 |title=Ali Hamza, Zohaib Kazi new producers on Coke Studio |publisher=Dunya News |url=https://dunyanews.tv/en/Entertainment/430604 |access-date=8 March 2018}} Rohail Hyatt made a comeback in 2019 to produce season twelve and continued at the helm for season thirteen as well.{{Cite news |author1=Ali Raj |author2=Rafay Mahmood |url=https://tribune.com.pk/story/1896385/4 |title=Rohail Hyatt returns to 'Coke Studio' after five years |date=25 January 2019 |work=The Express Tribune |access-date=2 February 2019}}{{cite news |author=Saman Siddiqui |date=20 November 2020 |title=Rohail Hayat to return with Coke Studio Season 13 |work=OyeYeah News |url=https://www.oyeyeah.com/music/rohail-hayat-to-return-with-coke-studio-season-13/ |access-date=29 November 2020}} After season thirteen, Hyatt recommended Xulfi to lead production for the fourteenth season, which aired in 2022.{{cite news |author=Tribune's Correspondent |date=19 March 2021 |title=Rohail Hyatt steps down as 'Coke Studio' producer |work=The Express Tribune |url=https://tribune.com.pk/story/2290309/r |access-date=13 December 2021}}{{cite news |author=Desk Report |date=15 June 2021 |title=It's official! Xulfi is replacing Rohail Hyatt for the next season of Coke Studio |work=Dawn |url=https://images.dawn.com/news/1187816 |access-date=13 December 2021}}

File:Mizraab-cokestudio.jpg

The show features artists in each episode, by a house band and guest artists. Coke Studio tracks are officially available on their YouTube channels and various streaming platforms.{{efn|

• YouTube: [https://www.youtube.com/user/cokestudio Rohail Hyatt], [https://www.youtube.com/user/CokeStudioPk Coke Studio]
• SoundCloud: [https://www.soundcloud.com/rohailhyatt Rohail Hyatt], [https://www.soundcloud.com/cokestudio Coke Studio]}} The music is recorded live by artists at Coke Studio.{{Cite web |url=http://images.dawn.com/news/1176349 |title=The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts |last=Rehman |first=Maliha |date=2 October 2016 |website=Images |language=en|access-date=26 February 2019}} The televisual style emphasizes frequent close-ups on various performers, highlighting the collective contributions of the ensemble, while primarily focusing on the lead singer or singers.{{cite news |url=http://jang.com.pk/thenews/jun2009-weekly/nos-21-06-2009/instep/mainissue.htm |title=Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt |author=Maheen Sabeeh |date=21 June 2009|url-status=dead |work=Daily Jang |archive-url=https://web.archive.org/web/20141213101629/http://jang.com.pk/thenews/jun2009-weekly/nos-21-06-2009/instep/mainissue.htm |archive-date=13 December 2014 |access-date=22 July 2017}}

{{Main|List of Coke Studio Pakistan episodes}}

{{Series overview

| infoA = Producer/Curators

| color1 = #189FDD

| link1 = Coke Studio Pakistan season 1#Season 1

| episodes1 = 4

| start1 = {{Start date|df=y|2008|6|7}}

| end1 = {{End date|df=y|2008|8|4}}

| infoA1 = Rohail Hyatt

| color2 = #7F1790

| link2 = Coke Studio Pakistan season 2#Season 2

| episodes2 = 5

| start2 = {{Start date|df=y|2009|6|14}}

| end2 = {{End date|df=y|2009|8|14}}

| infoA2 = Rohail Hyatt

| color3 = #58a5ad

| link3 = Coke Studio Pakistan season 3#Season 3

| episodes3 = 5

| start3 = {{Start date|df=y|2010|6|1}}

| end3 = {{End date|df=y|2010|7|31}}

| infoA3 = Rohail Hyatt

| color4 = #D770D2

| link4 = Coke Studio Pakistan season 4#Season 4

| episodes4 = 5

| start4 = {{Start date|df=y|2011|5|22}}

| end4 = {{End date|df=y|2011|7|17}}

| infoA4 = Rohail Hyatt

| color5 = #544b42

| link5 = Coke Studio Pakistan season 5#Season 5

| episodes5 = 5

| start5 = {{Start date|df=y|2012|5|13}}

| end5 = {{End date|df=y|2012|7|8}}

| infoA5 = Rohail Hyatt

| color6 = #4b498f

| link6 = Coke Studio Pakistan season 6#Season 6

| episodes6 = 5

| start6 = {{Start date|df=y|2013|10|27}}

| end6 = {{End date|df=y|2014|01|05}}

| infoA6 = Rohail Hyatt

| color7 = #00A5BB

| link7 = Coke Studio Pakistan season 7#Season 7

| episodes7 = 7

| start7 = {{Start date|df=y|2014|9|21}}

| end7 = {{End date|df=y|2014|11|22}}

| infoA7 = Strings

| color8 = #A79548

| link8 = Coke Studio Pakistan season 8#Season 8

| episodes8 = 7

| start8 = {{Start date|df=y|2015|8|16}}

| end8 = {{End date|df=y|2015|10|4}}

| infoA8 = Strings

| color9 = #7600EC

| link9 = Coke Studio Pakistan season 9#Season 9

| episodes9 = 7

| start9 = {{Start date|df=y|2016|8|13}}

| end9 = {{End date|df=y|2016|9|24}}

| infoA9 = Strings

| color10 = #005B9C

| link10 = Coke Studio Pakistan season 10#Season 10

| episodes10 = 7

| start10 = {{Start date|df=y|2017|8|11}}

| end10 = {{End date|df=y|2017|9|21}}

| infoA10 = Strings

| color11 = #FFD700

| link11 = Coke Studio Pakistan season 11#Season 11

| episodes11 = 9

| start11 = {{Start date|df=y|2018|8|10}}

| end11 = {{End date|df=y|2018|10|19}}

| infoA11 = Ali Hamza & Zohaib Kazi

| color12 = #055F4D

| link12 = Coke Studio Pakistan season 12#Season 12

| episodes12 = 6

| start12 = {{Start date|df=y|2019|10|11}}

| end12 = {{End date|df=y|2019|11|29}}

| infoA12 = Rohail Hyatt

| color13 = #9D296E

| link13 = Coke Studio Pakistan season 13#Season 13

| episodes13 = 4

| start13 = {{Start date|df=y|2020|12|04}}

| end13 = {{End date|df=y|2020|12|25}}

| infoA13 = Rohail Hyatt

| color14 = #284D73

| link14 = Coke Studio Pakistan season 14#Season 14

| episodes14 = 4

| start14 = {{Start date|df=y|2022|01|14}}

| end14 = {{End date|df=y|2022|03|22}}

| infoA14 = Xulfi

| color15 = #F17618

| link15 = Coke Studio Pakistan season 15#Season 15

| episodes15 = 4

| start15 = {{Start date|df=y|2024|04|14}}

| end15 = {{End date|df=y|2024|07|04}}

| infoA15 = Xulfi

}}

Following success in Pakistan after its first launch, Coke Studio has become an international franchise. The Pakistani show has amassed a large fan base in neighbouring country, India.{{cite news |url=http://tribune.com.pk/story/26285/if-india-boasts-about-taj-mahal-pakistan-should-boast-about-coke-studio/ |title=If India boasts about Taj Mahal, Pakistan should boast about Coke Studio |work=The Express Tribune |date=7 July 2010 |access-date=16 May 2012}} The success of the show prompted Coca-Cola to launch the Indian version, Coke Studio @ MTV, with a similar format, which proved to be both critically acclaimed and commercially successful.{{cite news |url=http://tribune.com.pk/story/500182/i-took-rohails-blessings-before-starting-our-coke-studio-in-india/ |title='I took Rohail's blessings before starting our Coke Studio in India' |work=The Express Tribune |date=30 January 2013 |author=Rafay Mahmood}} The Indian version has been produced by MTV India.{{cite news |url=http://tribune.com.pk/story/176618/coke-studio-to-rock-india/ |title=Coke Studio to rock India |work=The Express Tribune |date=26 May 2011 |author=IANS}} In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades. Following the successes of the Pakistani and Indian versions, a Bangladeshi edition, Coke Studio Bangla, was launched on 7 February 2022.

Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.{{cite web |url=https://www.academia.edu/7064955 |title=COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations |access-date=21 July 2017 |last=Rashmi Dhanwani |publisher=Academia.edu}}

Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in Coke Studio Season 8 became the first video originating in Pakistan to cross 100 million views on YouTube, garnering views from 186 countries.{{cite news |date=3 November 2017 |title=Tajdar-e-Haram becomes most viewed Pakistani song on Youtube |url=http://nation.com.pk/03-Nov-2017/tajdar-e-haram-becomes-most-viewed-pakistani-song-on-youtube |access-date=3 November 2017 |work=The Nation}} Rahat Fateh Ali Khan and Momina Mustehsan's rendition of "Afreen Afreen" from the ninth season also earned 100 million views on YouTube.{{Cite web |title=Momina Mustehsan's song crosses 100 million views on YouTube |url=https://www.thenews.com.pk/latest/369821-momina-mustehsans-song-crosses-100-million-views-on-youtube |access-date=2024-04-30 |website=www.thenews.com.pk |language=en}} Meanwhile, Ali Sethi and Shae Gill's “Pasoori” has crossed 800 million views on YouTube, making it Coke Studio Pakistan's most listened to song on YouTube.

• Coke Studio Bangla
• Nescafé Basement
• MTV Unplugged
• Coke Studio India

{{Notelist}}

{{Reflist}}

• {{Official website|https://www.cokestudio.com.pk/}}
• {{IMDb title|2400629|Coke Studio Pakistan}}

{{Coke Studio}}

{{Authority control}}

Pakistan

Category:2000s Pakistani television series

Category:2008 Pakistani television series debuts

Category:Pakistani music television series

Category:Pakistani television series based on non-Pakistani television series