Crowdfunding#Science

{{Short description|Collection of finance from backers to fund an initiative}}

{{Use mdy dates|date=July 2022}}

Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet.Goran Calic, [http://sk.sagepub.com/reference/the-sage-encyclopedia-of-the-internet-3v/i1840.xml "Crowdfunding"], The SAGE Encyclopedia of the Internet, 2018{{cite web|title=Definition of Crowdfunding|url=https://www.merriam-webster.com/dictionary/crowdfunding|website=www.merriam-webster.com|access-date=October 23, 2017|language=en}} Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over {{USD|34 billion|link=yes}} was raised worldwide by crowdfunding.{{cite news|url=https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/ |title=Cambridge Judge Business School: Cambridge Centre for Alternative Finance |newspaper=Cambridge Judge Business School |publisher=Jbs.cam.ac.uk |access-date=July 24, 2015}}

Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to internet-mediated registries. This modern crowdfunding model is generally based on three types of actors – the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the "platform") that brings the parties together to launch the idea.{{cite web |url=http://didattica.unibocconi.it/mypage/upload/49036_20110414_125339_JOSM_CROWD_FINAL.PDF |title=Crowdfunding: Transforming Customers Into Investors Through Innovative Service Platforms|access-date=February 7, 2013}}

The term crowdfunding was coined in 2006 by entrepreneur and technologist, Michael Sullivan, to differentiate traditional fundraising with the trends of native Internet projects, companies and community efforts to support various kinds of creators. Crowdfunding has been used to fund a wide range of for-profit entrepreneurial ventures such as artistic and creative projects,{{Cite journal|last1=Agrawal|first1=Ajay|last2=Catalini|first2=Christian|last3=Goldfarb|first3=Avi|date=2015|title=Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions|url=https://onlinelibrary.wiley.com/doi/abs/10.1111/jems.12093|journal=Journal of Economics & Management Strategy|language=en|volume=24|issue=2|pages=253–274|doi=10.1111/jems.12093|s2cid=154926205|issn=1530-9134}} medical expenses, travel, and community-oriented social entrepreneurship projects.Gleasure, R., & Feller, J. (2016). Emerging technologies and the democratisation of financial services: A metatriangulation of crowdfunding research. Information and Organization, 26(4), 101–115. Although crowdfunding has been suggested to be highly linked to sustainability, empirical validation has shown that sustainability plays only a fractional role in crowdfunding.{{Cite journal|last1=Laurell|first1=Christofer|last2=Sandström|first2=Christian|last3=Suseno|first3=Yuliani|date=April 2019|title=Assessing the interplay between crowdfunding and sustainability in social media|journal=Technological Forecasting and Social Change|language=en|volume=141|pages=117–127|doi=10.1016/j.techfore.2018.07.015|doi-access=free}} Its use has also been criticized for funding quackery, especially costly and fraudulent cancer treatments.{{cite web |last1=Cara |first1=Ed |title=Crowdfunding Sites Are Putting Money in the Pockets of Cancer Quacks, Report Finds |url=https://gizmodo.com/crowdfunding-sites-are-putting-money-in-the-pockets-of-1829004277 |website=Gizmodo |date=September 12, 2018 |access-date=December 10, 2018}}{{Cite journal |last=Newman |first=Melanie |date=September 12, 2018 |title=Is cancer fundraising fuelling quackery? |url=https://www.bmj.com/content/362/bmj.k3829 |journal=BMJ |language=en |volume=362 |pages=k3829 |doi=10.1136/bmj.k3829 |s2cid=52193362 |issn=1756-1833}}{{Cite web |url=https://sciencebasedmedicine.org/crowdfunding-the-fuel-for-cancer-quackery/ |title=Crowdfunding: The fuel for cancer quackery |date=September 17, 2018 |website=Science-Based Medicine |language=en-US |access-date=January 12, 2019}}{{Cite web |url=https://arstechnica.com/science/2018/09/crowdfunding-raises-millions-for-quack-cancer-remedies-like-coffee-enemas/ |title=Crowdfunding raises millions for quack cancer remedies, like coffee enemas |last=Mole |first=Beth |date=September 20, 2018 |website=Ars Technica |language=en-us |access-date=January 12, 2019}}

History

File:Auguste Comte, Souscription 1850.jpg{{cite web|url=http://positivists.org/blog/archives/5959 |title=Crowdsourcing Comte |author=Olaf Simons |publisher=positivists.org |date=March 10, 2016 |access-date=March 10, 2016}}{{unreliable source?|date=March 2016}}]]

Funding by collecting small donations from many people has a long history with many roots. Books have been funded in this way in the past; authors and publishers would advertise book projects in praenumeration or subscription schemes. The book would be written and published if enough subscribers signaled their readiness to buy the book once it was out. The subscription business model is not exactly crowdfunding, since the actual flow of money only begins with the arrival of the product. However, the list of subscribers has the power to create the necessary confidence among investors that is needed to risk the publication.{{cite news|url=https://www.bbc.co.uk/news/magazine-21932675|title=The Statue of Liberty and America's crowdfunding pioneer|publisher=BBC Online|access-date=April 28, 2013|date=April 24, 2013}}

War bonds are theoretically a form of crowdfunding military conflicts. London's mercantile community saved the Bank of England in the 1730s when customers demanded their pounds to be converted into gold – they supported the currency until confidence in the pound was restored, thus crowdfunding their own money. A clearer case of modern crowdfunding is Auguste Comte's scheme to issue notes for the public support of his further work as a philosopher. The "Première Circulaire Annuelle adressée par l'auteur du Système de Philosophie Positive" was published on March 14, 1850, and several of these notes, blank and with sums, have survived. The cooperative movement of the 19th and 20th centuries is a broader precursor. It generated collective groups, such as community or interest-based groups, pooling subscribed funds to develop new concepts, products, and means of distribution and production, particularly in rural areas of Western Europe and North America. In 1885, when government sources failed to provide funding to build a monumental base for the Statue of Liberty, a newspaper-led campaign attracted small donations from 160,000 donors.

Crowdfunding on the internet first gained popular and mainstream use in the arts and music communities.{{cite journal |last1=Agrawal |first1=Ajay |first2=Christian |last2=Catalini |first3=Avi |last3=Goldfarb |title=Some Simple Economics of Crowdfunding |journal=NBER Working Paper No. 19133 |date=June 2013 |doi=10.3386/w19133 |doi-access=free }} One of the earlier instances of online crowdfunding in the music industry was in 1997, when fans of the British rock band Marillion raised US$60,000 in donations through an Internet campaign to underwrite an entire U.S. tour however this was not crowdfunding in its true sense as it wasn't asked for by the band and only reluctantly taken. The band subsequently used this method to fund their studio albums.{{cite news|url=https://www.chicagotribune.com/1997/09/23/british-bands-us-tour-is-computer-generated/ |title=British Band's U.s. Tour Is Computer-generated | date=September 23, 1997 | work=Chicago Tribune |first=Dean |last=Golemis}}{{cite news|last=Masters |first=Tim |url=https://www.bbc.co.uk/news/entertainment-arts-23881382|title=Marillion 'understood where the internet was going early on' |publisher=BBC News |date=November 5, 2011|access-date=September 3, 2013}}{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/1325340.stm|title=Marillion fans to the rescue | publisher=BBC News | date=May 11, 2001}} This built on the success of crowdfunding via magazines, such as the 1992 campaign by the Vegan Society that crowdfunded the production of the Truth or Dairy video documentary.{{Cite web|url=https://issuu.com/vegan_society/docs/the-vegan-winter-1992|title=The Vegan Winter 1992|website=Issuu|date=December 1992 |language=en|access-date=January 2, 2020}} In the film industry, writer/director Mark Tapio Kines designed a website in 1997 for his then-unfinished first feature film, the independent drama Foreign Correspondents. By early 1999, he had raised more than US$125,000 through the site from various fans and investors, providing him with the funds to complete his film.{{cite news|author=Andrew Rodgers |url=http://articles.chicagotribune.com/1999-06-11/features/9906110076_1_kines-investing-film |archive-url=https://web.archive.org/web/20120926192936/http://articles.chicagotribune.com/1999-06-11/features/9906110076_1_kines-investing-film |url-status=dead |archive-date=September 26, 2012 |title=Filmmaker Uses Web To Help Finance, Cast Movie |newspaper=Chicago Tribune |date=June 11, 1999|access-date=January 7, 2013}} In 2002, the "Free Blender" campaign was an early software crowdfunding precursor.[http://www.linuxtoday.com/infrastructure/2002072201226OSBZCY Blender Foundation Launches Campaign to Open Blender Source] {{Webarchive|url=https://web.archive.org/web/20201128082249/http://www.linuxtoday.com/infrastructure/2002072201226OSBZCY |date=November 28, 2020 }} on linuxtoday (July 22, 2002)[https://web.archive.org/web/20021010045558/http://www.blender3d.com/campaign.html 'Free Blender Fund' campaign] archived 2002 The campaign aimed for open-sourcing the Blender 3D computer graphics software by collecting €100,000 from the community, while offering additional benefits for donating members.[https://web.archive.org/web/20021010174347/http://www.blender3d.com/members.html Membership] "People can subscribe to become Foundation Member. Members who subscribe during the campaign period, get additional benefits for their support. During campaign: – Costs: minimum one time fee of 50 euros (or US$50)" (archived 2002){{Cite web|url=https://www.blender.org/support/faq/ |title=FAQ |publisher=Blender Foundation |archive-url=https://web.archive.org/web/20190103133748/https://www.blender.org/support/faq/|archive-date=January 3, 2019|access-date=January 3, 2019}}

The first company to engage in this business model was the U.S. website ArtistShare (2001).{{cite book |url=https://books.google.com/books?id=C1wFCwAAQBAJ&q=us+patent+7885887&pg=PA609 |title=The Oxford Handbook of Music and Virtuality |isbn=9780199321285 |last1=Whiteley |first1=Sheila |last2=Rambarran |first2=Shara |year=2016 |publisher=Oxford University Press }}{{cite web|url= http://www.freedman-chicago.com/ec4i/History-of-Crowdfunding.pdf|title= A Brief History Of Crowdfunding|access-date= July 27, 2014|archive-date= January 25, 2016|archive-url= https://web.archive.org/web/20160125094642/http://www.freedman-chicago.com/ec4i/History-of-Crowdfunding.pdf|url-status= dead}} As the model matured, more crowdfunding sites started to appear on the web such as Kiva (2005), The Point (2008, precursor to Groupon), Indiegogo (2008), Kickstarter (2009), GoFundMe (2010), Microventures (2010), YouCaring (2011).,{{cite news|url= http://knowledge.wharton.upenn.edu/article.cfm?articleid=2647|title=Can You Spare a Quarter? Crowdfunding Sites Turn Fans into Patrons of the Arts|date=December 8, 2010|work=Wharton}}{{cite web|url= http://www.inc.com/magazine/201111/comparison-of-crowdfunding-websites.html|title=Comparison of Crowdfunding Websites|work=Inc.com|author=Malika Zouhali-Worrall|date=November 2011}} and Redshine Publication (2012) for book publication.{{Cite news |last=Tiwari |first=Gaurav |title=भारत में सेल्फ पब्लिकेशन और प्रिंट ऑन डिमांड: पब्लिकेशन उद्योग की क्रांति |work=Punjab Kesari |url=https://haryana.punjabkesari.in/gurgaon/news/redshine-publication-india-headquarters-1813396}}

The phenomenon of crowdfunding is older than the term "crowdfunding". The earliest recorded use of the word was in August 2006.{{cite web|url=http://www.wordspy.com/words/crowdfunding.asp | title= Crowdfunding's earliest citation }} Crowdfunding is a part of crowdsourcing, which is a much wider phenomenon itself.

Types

The Crowdfunding Centre's May 2014 report identified two primary types of crowdfunding:

  1. Rewards crowdfunding, in which entrepreneurs pre-sell a product or service to launch a business concept without incurring debt or sacrificing equity/shares.
  2. Equity crowdfunding, in which the backer receives shares of a company, usually in its early stages, in exchange for the money pledged.{{cite web|title=Crowdfunding Generates More Than $60,000 an Hour (Infographic) |url=http://www.entrepreneur.com/article/234051|work=Entrepreneur|publisher=Entrepreneur Media, Inc|access-date=May 25, 2014|author=Catherine Clifford|date=May 19, 2014}}

=Reward-based=

Reward-based crowdfunding has been used for a wide range of purposes, including album recording and motion-picture promotion,{{cite news |title=Crowd funding: An emerging trend in Bollywood |url=http://www.indiatimes.com/bollywood/crowd-funding-an-emerging-trend-in-bollywood-15652.html |access-date=August 12, 2012 |work=The Times of India}} free software development, inventions development, scientific research,{{cite web|url=http://blog.scienceexchange.com/2012/05/crowdfunding-as-the-future-of-science-funding/ |title=Crowdfunding as the future of science funding? |work=The Science Exchange Blog |date=May 27, 2012 |access-date=August 19, 2012}} and civic projects.{{cite journal |title=Crowdfunding and Civic Society in Europe: A Profitable Partnership? |journal=Open Citizenship |url=https://www.academia.edu/3415172 |access-date=April 29, 2013|last1=Hollow |first1=Matthew |date=April 20, 2013 }}

Many characteristics of rewards-based crowdfunding, also called non-equity crowdfunding, have been identified by research studies. In rewards-based crowdfunding, funding does not rely on location. The distance between creators and investors on Sellaband was about 3,000 miles when the platform introduced royalty sharing. The funding for these projects is distributed unevenly, with a few projects accounting for the majority of overall funding. Additionally, funding increases as a project nears its goal, encouraging what is called "herding behavior". Research also shows that friends and family account for a large, or even majority, portion of early fundraising. This capital may encourage subsequent funders to invest in the project. While funding does not depend on location, observation shows that funding is largely tied to the locations of traditional financing options. In reward-based crowdfunding, funders are often too hopeful about project returns and must revise expectations when returns are not met.

=Equity=

Equity crowdfunding is the collective effort of individuals to support efforts initiated by other people or organizations through the provision of finance in the form of equity.{{Cite journal | last1 = Ordanini | first1 = A. | last2 = Miceli | first2 = L. | last3 = Pizzetti | first3 = M. | last4 = Parasuraman | first4 = A. | title = Crowd-funding: Transforming customers into investors through innovative service platforms | doi = 10.1108/09564231111155079 | journal = Journal of Service Management | volume = 22 | issue = 4 | pages = 443 | year = 2011 }} (also available as [https://www.scribd.com/doc/59656556/Crowdfunding-Transforming-Customers-into-Investors-through-Innovative-Service-Platforms Scribd document] {{Webarchive|url=https://web.archive.org/web/20160329085422/http://www.scribd.com/doc/59656556/Crowdfunding-Transforming-Customers-into-Investors-through-Innovative-Service-Platforms |date=March 29, 2016 }}) In the United States, legislation that is mentioned in the 2012 JOBS Act will allow for a wider pool of small investors with fewer restrictions following the implementation of the act.{{Cite journal|last1=Agrawal|first1=Ajay|last2=Catalini|first2=Christian|last3=Goldfarb|first3=Avi|date=January 1, 2014|title=Some Simple Economics of Crowdfunding|journal=Innovation Policy and the Economy|volume=14|issue=1|pages=63–97|doi=10.1086/674021|issn=1531-3468|hdl=1721.1/108043|s2cid=16085029|url=http://www.nber.org/papers/w19133.pdf |hdl-access=free}} Unlike non-equity crowdfunding, equity crowdfunding contains heightened "information asymmetries." The creator must not only produce the product for which they are raising capital, but also create equity through the construction of a company. Equity crowdfunding, unlike donation and rewards-based crowdfunding, involves the offer of securities which include the potential for a return on investment. Syndicates, which involve many investors following the strategy of a single lead investor, can be effective in reducing information asymmetry and in avoiding the outcome of market failure associated with equity crowdfunding.{{Cite journal|last1=Agrawal|first1=Ajay|last2=Catalini|first2=Christian|last3=Goldfarb|first3=Avi|date=February 25, 2015|title=Are Syndicates the Killer App of Equity Crowdfunding?|ssrn=2569988|location=Rochester, NY|publisher=Social Science Research Network|doi=10.2139/ssrn.2569988|hdl=1721.1/103355 |s2cid=37659400}}

=Digital security=

Another kind of crowdfunding is to raise funds for a project where a digital security is offered as a reward to funders which is known as Initial coin offering (abbreviated to ICO).{{Cite journal|last1=Catalini|first1=Christian|last2=Gans|first2=Joshua S.|date=March 19, 2018|title=Initial Coin Offerings and the Value of Crypto Tokens|series=Working Paper Series |doi=10.3386/w24418|url=https://www.nber.org/papers/w24418|language=en}} Some value tokens are endogenously created by particular open decentralized networks that are used to incentivize client computers of the network to expend scarce computer resources on maintaining the protocol network. These value tokens may or may not exist at the time of the crowdsale, and may require substantial development effort and eventual software release before the token is live and establishes a market value. Although funds may be raised simply for the value token itself, funds raised on blockchain-based crowdfunding can also represent equity, bonds, or even "market-maker seats of governance" for the entity being funded.{{cite book|last1=Tapscott|first1=Don|title=The Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money, Business, and the World|last2=Tapscott|first2=Alex|date=May 2016|isbn=978-0670069972|pages=82–83, 128, 181, 245–246|publisher=Portfolio/Penguin |author-link=Don Tapscott}} Examples of such crowd sales are Augur decentralized, distributed prediction market software which raised {{USD|4 million}} from more than 3500 participants; Ethereum blockchain; and "the Decentralized Autonomous Organization".{{cite news |last=Popper|first=Nathan |url=https://www.nytimes.com/2016/05/22/business/dealbook/crypto-ether-bitcoin-currency.html?_r=1 |title=A Venture Fund With Plenty of Virtual Capital, but No Capitalist |work=The New York Times |date=May 21, 2016 |access-date=May 22, 2016 |archive-url=https://web.archive.org/web/20160527080542/https://www.nytimes.com/2016/05/22/business/dealbook/crypto-ether-bitcoin-currency.html?_r=1 |archive-date=May 27, 2016}}{{cite news |url=https://www.economist.com/news/finance-and-economics/21699159-new-automated-investment-fund-has-attracted-stacks-digital-money-dao |title=The DAO of accrue: A new, automated investment fund has attracted stacks of digital money |newspaper=The Economist |date=May 21, 2016 |access-date=May 23, 2016 }}{{cite news |last=Waterss|first=Richard |url=http://www.ft.com/cms/s/0/600e137a-1ba6-11e6-b286-cddde55ca122.html#axzz49TgpSlFs |title=Automated company raises equivalent of $120M in digital currency |work=Financial Times |date=May 17, 2016 |access-date=May 23, 2016 }}{{cite news |last=Allison|first=Ian |url=http://www.ibtimes.co.uk/ethereum-reinvents-companies-launch-dao-1557576 |title=Ethereum reinvents companies with launch of The DAO |work=International Business Times |date=April 30, 2016 |access-date=May 1, 2016 }}

=Debt-based=

{{See also|Peer-to-peer lending}}

Debt-based crowdfunding, (also known as "peer-to-peer", "P2P", "marketplace lending", or "crowdlending") arose with the founding of Zopa in the UK in 2005Ian Fraser for Unquoted. May 1, 2015 [https://www.unquoted.co.uk/crowdfunding-part-three-the-p2p-lenders/ Crowdfunding Part 3: The P2P lenders] {{webarchive|url=https://web.archive.org/web/20140720120908/http://www.unquoted.co.uk/crowdfunding-part-three-the-p2p-lenders/ |date=July 20, 2014 }} and in the US in 2006, with the launches of Lending Club and Prosper.com.David M. Freedman and Matthew R. Nutting. [http://www.freedman-chicago.com/ec4i/History-of-Crowdfunding.pdf A Brief History of Crowdfunding] {{Webarchive|url=https://web.archive.org/web/20160125094642/http://www.freedman-chicago.com/ec4i/History-of-Crowdfunding.pdf |date=January 25, 2016 }}. Updated June 22, 2015 Borrowers apply online, generally for free, and their application is reviewed and verified by an automated system, which also determines the borrower's credit risk and interest rate. Investors buy securities in a fund that makes the loans to individual borrowers or bundles of borrowers. Investors make money from interest on the unsecured loans; the system operators make money by taking a percentage of the loan and a loan servicing fee. In 2009, institutional investors entered the P2P lending arena; for example in 2013, Google invested $125 million in Lending Club. In 2014, in the US, P2P lending totaled about $5 billion.Bill Payne for Gust. May 4, 2015 [http://blog.gust.com/us-crowdfunding-in-2014/ US Crowdfunding in 2014] In 2014, in the UK, P2P platforms lent businesses £749 million, a growth of 250% from 2012 to 2014, and lent retail customers £547 million, a growth of 108% from 2012 to 2014.{{cite web|url=http://www.nesta.org.uk/sites/default/files/nesta_annual_report_2015.pdf|title=Nesta Annual Review 2014–2015|access-date=August 1, 2015|archive-url=https://web.archive.org/web/20151222084432/http://www.nesta.org.uk/sites/default/files/nesta_annual_report_2015.pdf|archive-date=December 22, 2015|url-status=dead}}{{rp|23}} In both countries in 2014, about 75% of all the money transferred through crowdfunding went through P2P platforms. Lending Club went public in December 2014 at a valuation around $9 billion.

=Litigation=

Litigation crowdfunding allows plaintiffs or defendants to reach out to hundreds of their peers simultaneously in a semi-private and confidential manner to obtain funding, either seeking donations or providing a reward in return for funding. It also allows investors to purchase a stake in a claim they have funded, which may allow them to get back more than their investment if the case succeeds (the reward is based on the compensation received by the litigant at the end of his or her case, known as a contingent fee in the United States, a success fee in the United Kingdom, or a pactum de quota litis in many civil law systems).{{cite web|url=https://www.invest4justice.com/how-to-succeed-in-crowdfunding-your-legal-claim/ |title=How to Succeed in Crowdfunding Your Legal Claim |publisher=Invest4Justice |access-date=November 3, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20151121144155/https://www.invest4justice.com/how-to-succeed-in-crowdfunding-your-legal-claim/ |archive-date=November 21, 2015 }} LexShares is a platform that allows accredited investors to invest in lawsuits.{{Cite news|url=https://www.wsj.com/articles/litigation-funding-moves-into-mainstream-1470338402|title=Litigation Funding Moves Into Mainstream|last=Randazzo|first=Sara|date=August 4, 2016|newspaper=The Wall Street Journal|issn=0099-9660|access-date=February 2, 2017}}

=Donation-based=

Donation-based crowdfunding is the collective effort of individuals to help charitable causes.{{cite web|url=http://www.times-standard.com/business/20141219/qa-rizikitotos-suraya-shivji-17-crowd-funds-for-african-orphans|title=Q&A: Rizikitoto's Suraya Shivji, 17, crowd-funds for African orphans|work=Times-Standard|access-date=January 10, 2015|archive-url=https://web.archive.org/web/20150110191237/http://www.times-standard.com/business/20141219/qa-rizikitotos-suraya-shivji-17-crowd-funds-for-african-orphans|archive-date=January 10, 2015|url-status=dead}} In donation-based crowdfunding, funds are raised for religious, social environmental, or other purposes.{{Citation | last1 = Choy | first1 = Katherine | last2 = Schlagwein| first2 = Daniel | title = Crowdsourcing for a better world: On the relation between IT affordances and donor motivations in charitable crowdfunding | journal = Information Technology & People | volume = 29 | issue = 1 | pages = 221–247 | year = 2016 | doi = 10.1108/ITP-09-2014-0215 | hdl = 1959.4/unsworks_38196 | s2cid = 12352130 | url = https://unsworks.unsw.edu.au/bitstreams/c64b500c-b9a6-4ad8-a955-569cb9325363/download }} Donors come together to create an online community around a common cause to help fund services and programs to combat a variety of issues including healthcare{{cite journal |last1=Xu |first1=Larry Zhiming |title=Will a digital camera cure your sick puppy? Modality and category effects in donation-based crowdfunding |journal=Telematics and Informatics |date=2018 |volume=35 |issue=7 |pages=1914–1924 |doi=10.1016/j.tele.2018.06.004|s2cid=53015852 }} and community development.{{cite journal |last1=Davies |first1=Rodrigo |title=Three provocations for civic crowdfunding |journal=Information, Communication & Society |date=2015 |volume=18 |issue=3 |pages=342–355 |doi=10.1080/1369118X.2014.989878|hdl=1721.1/123437 |s2cid=148641056 |hdl-access=free }} The major aspect of donor-based crowdfunding is that there is no reward for donating; rather, it is based on the donor's altruistic reasoning.{{cite journal|last1=Belleflamme|first1= P.|last2= Omrani|first2= N.|last3= Peitz|first3= M. |s2cid= 10924359|date= March 2015|title=The Economics of Crowdfunding Platforms|journal= Information Economics and Policy|volume= 33|pages= 11–28|doi= 10.1016/j.infoecopol.2015.08.003|url= http://www.uclouvain.be/cps/ucl/doc/core/documents/coredp2015_15web.pdf}} Ethical concerns have been raised to the increasing popularity of donation-based crowdfunding, which can be affected by fraudulent campaigns and privacy issues.{{cite journal |last1=Snyder |first1=Jeremy |last2=Mathers |first2=Annalise |last3=Crooks |first3=Valorie |title=Fund my treatment!: A call for ethics-focused social science research into the use of crowdfunding for medical care |journal=Social Science & Medicine |date=2016 |volume=169 |pages=27–30 |doi=10.1016/j.socscimed.2016.09.024|pmid=27665200 }}

Role

The inputs of the individuals in the crowd trigger the crowdfunding process and influence the ultimate value of the offerings or outcomes of the process. Individuals act as agents of the offering, selecting, and promoting of the projects in which they believe. They sometimes play a donor role oriented towards providing help on social projects. In some cases, they become shareholders and contribute to the development and growth of the offering. Individuals disseminate information about projects they support in their online communities, generating further support (promoters).

The motivation for consumer participation stems from the feeling of being at least partly responsible for the success of others people's initiatives (desire for patronage), striving to be a part of a communal social initiative (desire for social participation), and seeking a payoff from monetary contributions (desire for investment). Additionally, individuals participate in crowdfunding to see new products before the public. Early access often allows funders to participate more directly in the development of the product. Crowdfunding is also particularly attractive to funders who are family and friends of a creator. It helps to mediate the terms of their financial agreement and manage each group's expectations for the project.

An individual who takes part in crowdfunding initiatives tends to have several distinct traits – innovative orientation, which stimulates the desire to try new modes of interacting with firms and other consumers; social identification with the content, cause, or project selected for funding, which sparks the desire to be a part of the initiative; and (monetary) exploitation, which motivates the individual to participate by expecting a payoff. Crowdfunding platforms are motivated to generate income by drawing worthwhile projects and generous funders. These sites also seek widespread public attention for their projects and platform.

Crowdfunding websites helped companies and individuals worldwide raise US$89 million from members of the public in 2010, $1.47 billion in 2011, and $2.66 billion in 2012 — $1.6 billion of the 2012 amount was raised in North America.[https://www.huffingtonpost.com/2013/04/08/global-crowdfunding-rises-81-percent_n_3036368.html Global Crowdfunding Volumes Rise 81% In 2012], August 4, 2013, The Huffington Post, Retrieved at September 7, 2013

Crowdfunding is expected to reach US$1 trillion in 2025.[http://www.myprivatebanking.com/article/report-crowdfunding-and-wealth-management-2015/ The Rise of Crowdfunding] October 28, 2015, MyPrivateBanking Research A May 2014 report, released by the United Kingdom-based The Crowdfunding Centre and titled "The State of the Crowdfunding Nation", presented data showing that during March 2014, more than US$60,000 were raised on an hourly basis via global crowdfunding initiatives. Also during this period, 442 crowdfunding campaigns were launched globally on a daily basis.

The future growth potential of crowdfunding platforms also depends on their financing volume with venture capital. Between January 2017 and April 2020 globally 99 venture capital financing rounds for crowdfunding platforms took place with more than half a billion USD of total money raised. The median amount per venture capital financing rounds for crowdfunding was $5 million in the U.S. and $1.5 million in Europe between January 2017 and April 2020.{{Cite book|last=Fischer|first=Matthias|title=Fintech Business Models|publisher=De Gruyter|year=2021|isbn=978-3-11-070450-1|location=Berlin/Boston|pages=115, 116|language=English}}

Platforms

{{Further|Comparison of crowdfunding services}}

In 2015, it was predicted that over 2,000 crowdfunding sites would be available to choose from in 2016.{{cite news|title=2,000 Global Crowdfunding Sites to Choose from by 2016|url=https://www.huffingtonpost.com/david-drake/2000-global-crowdfunding-_b_8365266.html|work=The Huffington Post|date=October 23, 2015}} As of 2021, there are 1,478 crowdfunding organizations in the US (Crunchbase, 2021).{{Cite web|url=https://alternatives.financesonline.com/crowdfunding-statistics/|title = 80 Crowdfunding Statistics You Must See: 2021 Platforms, Impact & Campaign Data|date = April 19, 2021}} As of January 2021, Kickstarter has raised more than $5.6 billion spread over 197,425 projects.{{Cite web|url=https://www.entrepreneur.com/article/366972|title = These Are the Top 10 Crowdfunding Platforms| date=March 11, 2021 }}

Crowdfunding platforms have differences in the services they provide and the type of projects they support.

Curated crowdfunding platforms serve as "network orchestrators" by curating the offerings that are allowed on the platform. They create the necessary organizational systems and conditions for resource integration among other players to take place. Relational mediators act as an intermediary between supply and demand. They replace traditional intermediaries (such as traditional record companies, venture capitalists). These platforms link new artists, designers, project initiators with committed supporters who believe in the persons behind the projects strongly enough to provide monetary support.

In response to arbitrary crowdfunding curation on existing platforms, an open source alternative called Selfstarter{{cite web |title=Selfstarter |website=GitHub |url=https://github.com/apigy/selfstarter}} emerged in late 2012 from the project Lockitron after it was rejected from Kickstarter.{{cite news |last1=Goodman |first1=Michelle |title=Crowdfunding Without Kickstarter |url=https://www.entrepreneur.com/starting-a-business/crowdfunding-without-kickstarter/228327 |access-date=17 April 2023 |publisher=Entrepreneur}} While Selfstarter required the creators of the project to set up hosting and payment processing, it proved that projects could successfully crowdfund without middlemen taking a significant percentage of the money raised.

Significant campaigns

=Crowdfunding for Statue of Liberty=

In the summer of 1885, crowdfunding averted a crisis that threatened the completion of the Statue of Liberty. Construction of the statue's pedestal stalled due to a lack of financing. Fundraising efforts for the project fell short of the necessary amount by more than a third. New York Governor Grover Cleveland refused to appropriate city funds for the project, and Congress could not agree on a funding package.

Recognizing the social and symbolic significance of the statue, publisher Joseph Pulitzer came to the rescue by launching a five-month fundraising campaign in his newspaper The World. The paper solicited contributions by publishing articles that appealed to the emotions of New Yorkers. Donations of all sizes poured in, ranging from $0.15 to $250. More than 160,000 people across America gave, including businessmen, waiters, children, and politicians. The paper chronicled each donation, published letters from contributors on the front page, and kept a running tally of funds raised.

The campaign raised over $100,000 (roughly $2 million today) allowing the city to complete construction of the pedestal. Pulitzer and The World simultaneously saved the Statue of Liberty and gave birth to crowdfunding in American politics.

=Crowdfunding for Cairo University=

The Egyptian national leader, Mustafa Kamel, launched an initiative for public subscription in favor of establishing the first Egyptian university, and published an advertisement in Al-Ahram newspaper in October 1906 calling on Egyptians to fulfill the nation's debt and not procrastinate with it. Indeed, many people including school children rushed to donate, and the patriots encouraged this subscription until donations exceeded 4,400 Egyptian pounds.

The National University was opened on December 21, 1908, in a large ceremony in the hall of the Shura Council of Laws, in the presence of Khedive Abbas II and senior statesmen and notables. Its director was the politician and writer Ahmed Lutfi al-Sayyid while the chairman of its board of directors was King Fouad the first. In 1953 the National University changed its name to Cairo University.

= Early campaigns =

Marillion started crowdfunding in 1997. Fans of the British rock band raised $60,000 (£39,000) via the internet to help finance a North American tour.{{Cite news|url=https://www.virgin.com/music/how-marillion-pioneered-crowdfunding-music|title=How Marillion Pioneered Crowd Funding |author=Jack Preston |date=October 13, 2014}} The Professional Contractors Group, a trade body representing freelancers in the UK, raised £100,000 over a two-week period in 1999{{Cite news|url=https://www.ipse.co.uk/news/ir35-and-pcg-crowdfund|title=IR35 and the PCG crowdfund|work=IPSE|access-date=July 25, 2017|language=en|archive-url=https://web.archive.org/web/20170728202122/https://www.ipse.co.uk/news/ir35-and-pcg-crowdfund|archive-date=July 28, 2017|url-status=dead}} from some 2000 freelancers threatened by a government measure known as IR35. In 2003, jazz composer Maria Schneider (musician) launched the first crowdfunding campaign on ArtistShare for a new recording.{{cite web |url=https://www.latimes.com/archives/la-xpm-2008-feb-10-ca-schneider10-story.html |title=Making fans a part of the inner circle |author=Don Heckman |date=February 10, 2008 |work=Los Angeles Times |access-date=October 7, 2011}} The recording was funded by her fans and became the first recording in history to win a Grammy Award without being available in retail stores.

Oliver Twisted (Erik Estrada, Karen Black) was an early crowdfunded film.{{Cite news |date=October 18, 1996 |title=Now this is known as Crowd Funding |pages=74 |work=Tampa Bay Times |url=https://www.newspapers.com/clip/60902901/now-this-is-known-as-crowd-funding/ |access-date=2022-05-15}} Subscribers of The Blue Sheet formed The Florida Film Investment Co (FFI) in January 1995, and started selling shares of stock at $10 a share to fund the $80,000 – $100,000 film. The Movie was filmed in Oct 1996. The film was distributed by RGH/Lion's Shares Pictures.{{Cite web |url=https://varietyultimate.com/archive/pdf/1064660.pdf#navpanes=0&toolbar=0&messages=0&statusbar=0 |access-date=2022-05-15 |website=varietyultimate.com |title=Archived copy |archive-date=October 16, 2020 |archive-url=https://web.archive.org/web/20201016224238/https://varietyultimate.com/archive/pdf/1064660.pdf#navpanes=0&toolbar=0&messages=0&statusbar=0 |url-status=dead }}

In 2004, Electric Eel Shock, a Japanese rock band, raised £10,000 from 100 fans (the Samurai 100) by offering them a lifetime membership on the band's guestlist.{{cite web |first=Dom |last=Gourlay |url=http://drownedinsound.com/news/10764-wanna-go-vip-electric-eel-shock-ll-show-you-the-way |title=Wanna Go VIP? Electric Eel Shock'll show you the way... |work=Drowned in Sound |date=December 2, 2004 |access-date=June 9, 2012 |archive-date=October 18, 2012 |archive-url=https://web.archive.org/web/20121018212932/http://drownedinsound.com/news/10764-wanna-go-vip-electric-eel-shock-ll-show-you-the-way |url-status=dead }} Two years later, they became the fastest band to raise a US$50,000 budget on SellaBand.{{cite web|url=http://itsallhappeningenglishnews.blogspot.co.uk/2008_06_01_archive.html |title=Electric Eel Shock becomes the most established artist to reach US$50,000 on SellaBand |work= It's All Happening |date=June 24, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20121115152155/http://itsallhappeningenglishnews.blogspot.co.uk/2008_06_01_archive.html |archive-date=November 15, 2012 }}

Franny Armstrong later created a donation system for her feature film The Age of Stupid.{{cite news|first=Kate |last=Bulkley |url=https://www.theguardian.com/sheffield-doc-fest/funding-models-for-film-making |title=Is crowd-funding the future for documentaries? |newspaper=The Guardian |date=November 24, 2012 |access-date=December 13, 2012 |archive-url=https://web.archive.org/web/20131105061553/https://www.theguardian.com/sheffield-doc-fest/funding-models-for-film-making |archive-date=November 5, 2013}} Over five years, from June 2004 to June 2009 (release date), she raised £1,500,000.{{cite web|url=http://www.spannerfilms.net/node/1253 |title=Crowd-Funding FAQ |publisher=Spanner Films |date=July 13, 2009 |access-date=December 13, 2012}}

=Highest-grossing campaigns=

{{main|List of highest funded crowdfunding projects}}

As of the beginning of 2025, the highest reported funding by a crowdfunded project to date is Star Citizen, an online space trading and combat video game being developed by Chris Roberts and Cloud Imperium Games; it has raised over $800M to date, and while it has a devoted fan base, criticism has arisen for being a potential scam.{{cite news|last1=Baker|first1=Chris|title=Fans Have Dropped $77M on This Guy's Buggy, Half-Built Game|url=https://www.wired.com/2015/03/fans-dropped-77m-guys-buggy-half-built-game/|magazine=Wired|date=March 31, 2015}}

=Kickstarter campaigns=

On April 17, 2014, The Guardian media outlet published a list of "20 of the most significant projects" launched on the Kickstarter platform prior to the date of publication,{{cite web|url=https://www.theguardian.com/technology/2014/apr/17/kickstarter-crowdfunding-technology-film-games |title=Kickstarter's biggest hits: Crowdfunding now sets the trends |work=The Guardian |surname=Dredge |given=Stuart |date=April 17, 2014}} including: Musician Amanda Palmer raised US$1.2 million from 24,883 backers in June 2012 to make a new album and art book.{{cite web|url=http://www.techdirt.com/blog/casestudies/articles/20120601/01173819160/amanda-palmer-raises-12-million-kickstarter-crowd-goes-wild.shtml |title=Amanda Palmer Raises $1.2 Million On Kickstarter, And The Crowd Goes Wild |work=techdirt.com |date=June 1, 2012 |access-date=May 3, 2014}}

Other campaigns include:

  • The "Coolest Cooler" raised a total of $13,285,226 from 62,642 backers in July 2014 in a campaign run by Funded Today.{{cite web|last1=Dawes|first1=Terry|title=Pimped Out "Coolest" Cooler Set to Break Kickstarter Record|url=http://www.cantechletter.com/2014/07/pimped-cooler-set-break-kickstarter-record/|website=Cantech Letter|date=July 11, 2014}} The cooler features a blender, waterproof Bluetooth speakers and an LED light.
  • Zack Brown raised $55,000 from over 6,900 backers in September 2014 to make a bowl of potato salad. Noteworthy is that his initial goal was only $10, but his campaign went viral and got a lot of attention. Brown ended up throwing a potato salad party with over 3,000 pounds of potatoes.{{cite web|title= The business behind crowdfunding|url= http://www.econible.com/business-behind-crowdfunding|work= Econible|access-date= October 15, 2015|author= Gertjan Menten|date= October 15, 2015|url-status= dead|archive-url= https://web.archive.org/web/20151014005755/http://www.econible.com/business-behind-crowdfunding/|archive-date= October 14, 2015|df= mdy-all}}
  • Actor and director Zach Braff raised more than $3 million via a Kickstarter campaign to fund his 2014 movie Wish I Was Here{{cite web|title =Zach Braff Addresses Backlash To His Crowdfunded Movie Wish I Was Here|url=https://www.ladbible.com/entertainment/tv-and-film-zach-braff-addresses-backlash-to-his-crowdfunded-movie-wish-i-was-here-20201213

|date=December 13, 2020 |accessdate=November 28, 2022}}

Kickstarter has been used to successfully revive or launch television and film projects that could not get funding elsewhere.{{Cite news|url=https://www.wired.com/2013/03/veronica-mars-kickstarter-record/|title=Veronica Mars Kickstarter Breaks Records, Raises Over $2M in 12 Hours|last=McMillan|first=Graeme|date=March 14, 2013|magazine=Wired|access-date=June 26, 2019|issn=1059-1028}} These are the current record holders for projects in the "film" category:

  1. Critical Role raised a total of $11,385,449 with 88,887 backers in April 2019 to make an animated TV show based on their Twitch live-streamed Dungeons & Dragons game. Not only did the campaign exceed the $750,000 goal, but the campaign also broke the Kickstarter record for most money raised for projects in the "film" category.{{Cite web|url=https://variety.com/2019/digital/news/critical-role-crowdfunding-vox-machina-10-episode-series-1203182080/|title=Critical Role Crowdfunding Campaign for Animated D&D Series Tops $8.9 Million Raised|last=Spangler|first=Todd|website=Variety|date=April 5, 2019|language=en|access-date=June 14, 2019}}
  2. Mystery Science Theater 3000 raised a total of $5,764,229 with 48,270 backers in December 2015 to create 14 episodes of the new series, including a holiday special.{{Cite web|url=https://www.avclub.com/mst3k-breaks-kickstarter-records-secures-14-new-episod-1798287322|title=MST3K breaks Kickstarter records, secures 14 new episodes|last=Hughes|first=William|website=News|date=December 12, 2015 |language=en-US|access-date=June 26, 2019}}{{Cite web|url=https://www.cnn.com/2015/12/12/entertainment/mystery-science-theater-kickstarter-feat/index.html|title='Mystery Science Theater 3000' revival breaks record|author=Emanuella Grinberg|website=CNN|date=December 13, 2015|access-date=June 26, 2019}}
  3. Veronica Mars raised a total of $5,702,153 with 91,585 backers in March 2013 to create a film set 9 years after the end of the TV show. In the campaign's first 12 hours of existence, it became the fastest Kickstarter campaign to reach both $1 million and $2 million and it held onto the record of highest in the "film" category until Mystery Science Theater 3000 beat it in 2015.

= Third parties =

A number of private companies thrive on crowdfunding and offer services related to a number of platforms. Examples include large companies like BackerKit that principally offer data analysis of campaigns, or Y Combinator, which acts as a startup accelerator and receives a significant number of its applicants from platforms such as Kickstarter and Indiegogo.{{Cite web|title=Why you need to use Backerkit for your crowdfunding campaign|url=https://thegadgetflow.com/blog/why-you-need-to-use-backerkit-for-your-crowdfunding-campaign/|access-date=May 11, 2021|website=Gadget Flow|language=en-US}} The Italian-American company Atellani USA was originally founded with the intent to market, accelerate, and invest in startups wanting to publicize their ideas via crowdfunding platforms like Kickstarter, often designing the startup's campaign and online material.

Applications

Crowdfunding is being explored as a potential funding mechanism for creative work such as blogging and journalism,{{cite web|url=http://platform.idiomag.com/2009/05/crowdfunding-journalism/ |title=Crowdfunding journalism |access-date=May 15, 2009 |date=May 19, 2009 |publisher=idio |url-status=dead |archive-url=https://web.archive.org/web/20090516235959/http://platform.idiomag.com/2009/05/crowdfunding-journalism/ |archive-date=May 16, 2009 }} music, independent film (see crowdfunded film),{{cite news|author=Helen Pidd |url=https://www.theguardian.com/film/2009/apr/14/clovis-dardentor-film-funding |title=Teenagers' credit note approach to fund £1m film of Clovis Dardentor |newspaper=Guardian |access-date=August 19, 2012 |location=London |date=April 14, 2009}}{{cite magazine|last=Dell |first=Kristina |url=http://www.time.com/time/magazine/article/0,9171,1838768,00.html |archive-url=https://web.archive.org/web/20080910014234/http://www.time.com/time/magazine/article/0,9171,1838768,00.html |url-status=dead |archive-date=September 10, 2008 |title=Crowdfunding |magazine=Time |date=September 4, 2008 |access-date=August 19, 2012}} and for funding startup companies.TechCrunch [https://techcrunch.com/2010/04/28/sponsume-lets-projects-get-off-the-ground-with-groupon-style-group-funding-model/ "Sponsume lets projects get off the ground with Groupon-style group funding model"]{{cite web|url=https://techcrunch.com/2010/02/15/grow-vc-launches-aiming-to-become-the-kiva-for-tech-startups/ |title=TechCrunch 'Grow VC launches, aiming to become the Kiva for tech startups' |publisher=Eu.techcrunch.com |date=February 15, 2010 |access-date=August 19, 2012}}{{cite news|last=Prentice |first=Claire |url=http://news.bbc.co.uk/2/hi/10100885.stm |title=Cash-strapped entrepreneurs get creative |publisher=BBC News |date=May 12, 2010 |access-date=August 19, 2012}}[https://blogs.wsj.com/cfo/2013/10/24/crowdfunding-rules-could-create-mini-disclosure-regime/ Crowdfunding Rules Could Create Mini-Disclosure Regime] WSJ/CFO Journal, October 24, 2013, Emily Chasan

Community music labels are usually for-profit organizations where "fans assume the traditional financier role of a record label for artists they believe in by funding the recording process".Kappel, Tim, "Ex Ante Crowdfunding and the Recording Industry: A Model for the U.S.?" in Loyola of Los Angeles Entertainment Law Review, Vol.29, Issue 3, p.376 Since pioneering crowdfunding in the film industry, Spanner Films has published a "how-to" guide.{{cite web|url=http://www.spannerfilms.net/how_to_crowd_fund_your_film |title=How to crowdfund your film |publisher=Spanner Films |access-date=August 19, 2012}} A Financial article published in mid-September 2013 stated that "the niche for crowdfunding exists in financing films with budgets in the [US]$1 to $10 million range" and crowdfunding campaigns are "much more likely to be successful if they tap into a significant pre-existing fan base and fulfill an existing gap in the market."{{cite web|title=In Hollywood, Crowdfunding Isn't Just for No-Names|url=http://www.thefinancialist.com/in-hollywood-crowdfunding-isnt-just-for-no-names/|work=The Financialist|publisher=Credit Suisse|access-date=September 13, 2013|author=Jens Erik Gould|date=September 12, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130916221741/http://www.thefinancialist.com/in-hollywood-crowdfunding-isnt-just-for-no-names/|archive-date=September 16, 2013|author-link=Jens Erik Gould}} Innovative new platforms, such as RocketHub, have emerged that combine traditional funding for creative work with branded crowdsourcing—helping artists and entrepreneurs unite with brands "without the need for a middle man."Bell, Melissa. [https://www.washingtonpost.com/wp-dyn/content/article/2011/03/12/AR2011031204658.html "Crowd-sourcing a brand"], The Washington Post, March 12, 2011, accessed September 3, 2011.

= Philanthropy and civic projects =

A variety of crowdfunding platforms have emerged to allow ordinary web users to support specific philanthropic projects without the need for large amounts of money. GlobalGiving allows individuals to browse through a selection of small projects proposed by nonprofit organizations worldwide, donating funds to projects of their choice. Microcredit crowdfunding platforms such as Kiva (organization) facilitate crowdfunding of loans managed by microcredit organizations in developing countries. The US-based nonprofit Zidisha applies a direct person-to-person lending model to microcredit lending for low-income small business owners in developing countries.[http://www.secondact.com/2012/04/is-microfinance-for-you/ "Is Microfinance for You?"] {{webarchive|url=https://web.archive.org/web/20120514044410/http://www.secondact.com/2012/04/is-microfinance-for-you/ |date=May 14, 2012 }}, SecondAct, April 17, 2012. In 2017, Facebook initiated "Fundraisers", an internal plug-in function that allows its users to raise money for nonprofits.{{cite web |last1=Yurieff |first1=Kaya |title=Facebook launches personal fundraising tool |date=March 30, 2017 |url=https://money.cnn.com/2017/03/30/technology/facebook-personal-fundraising/index.html}}

DonorsChoose.org, founded in 2000, allows public school teachers in the United States to request materials for their classrooms. Individuals can lend money to teacher-proposed projects, and the organization fulfills and delivers supplies to schools. There are also a number of own-branded university crowdfunding websites, which enable students and staff to create projects and receive funding from alumni of the university or the general public. Several dedicated civic crowdfunding platforms have emerged in the US and the UK, some of which have led to the first direct involvement of governments in crowdfunding. In the UK, Spacehive is used by the Mayor of London and Manchester City Council to co-fund civic projects created by citizens.{{Cite web|url=https://www.gov.uk/government/news/prime-minister-hails-the-rise-of-civic-crowdfunding|title=Prime Minister hails the rise of 'civic crowdfunding'|website=GOV.UK}} Similarly, dedicated Humanitarian Crowdfunding initiatives are emerging, involving humanitarian organizations, volunteers, and supporters in solving and modeling how to build innovative crowdfunding solutions for the humanitarian community. Likewise, international organizations like the Office for the Coordination of Humanitarian Affairs (OCHA) have been researching and publishing about the topic.[http://www.unocha.org/node/190276 Crowdfunding for Emergencies] {{Webarchive|url=https://web.archive.org/web/20160424185845/http://www.unocha.org/node/190276 |date=April 24, 2016 }}, by the United Nations Office for the Coordination of Humanitarian Affairs

One crowdfunding project, iCancer, was used to support a Phase 1 trial of AdVince, an anti-cancer drug in 2016.{{Cite web|url=http://mosaicscience.com/story/plutocratic-proposal|title=A plutocratic proposal|last=Masters|first=Alexander|date=October 14, 2014|website=Mosaic|publisher=The Wellcome Trust|access-date=July 3, 2016|archive-date=May 29, 2016|archive-url=https://web.archive.org/web/20160529021009/http://mosaicscience.com/story/plutocratic-proposal|url-status=dead}}{{cite news|url=https://www.telegraph.co.uk/men/health/can-crowdfunding-really-cure-cancer-alexander-masters-investigat/|archive-url=https://web.archive.org/web/20160702063543/http://www.telegraph.co.uk/men/health/can-crowdfunding-really-cure-cancer-alexander-masters-investigat/|url-status=dead|archive-date=July 2, 2016|title=Can crowdfunding really cure cancer? Alexander Masters investigates a pioneering new project|last=Masters|first=Alexander|author-link=Alexander Masters|date=July 2, 2016|newspaper=The Daily Telegraph|access-date=July 3, 2016}}

Research into the suitability of crowdfunding for civic investment in the UK highlights that the public sector has not fully realized the benefits of a crowdfunding approach.{{Cite journal|last1=Davis|first1=M.|last2=Cartwright|first2=L.|date=2019|title=Financing for Society: Assessing the Suitability of Crowdfunding for the Public Sector|url=https://baumaninstitute.leeds.ac.uk/research/financing-for-society/|access-date=July 15, 2020|website=baumaninstitute.leeds.ac.uk|language=en|doi=10.5518/100/7}}

= Real estate =

Real estate crowdfunding is the online pooling of capital from investors to fund mortgages secured by real estate, such as "fix and flip" redevelopment of distressed or abandoned properties, equity for commercial and residential projects, acquisition of pools of distressed mortgages, home buyer down payments, and similar real estate related outlets. Investment, via specialized online platforms in the US, is generally completed under Title II of the JOBS Act and is limited to accredited investors. The platforms offer low minimum investments, often $100 – $10,000.O'Connell, Jonathan (June 9, 2013) [https://www.washingtonpost.com/business/on-it/fundrise-faces-off-with-skeptical-financial-services-industry-over-crowd-funded-real-estate/2013/06/07/78ba818a-cdeb-11e2-8845-d970ccb04497_story.html "Fundrise faces off with skeptical financial services industry over crowd-funded real estate"]. The Washington Post. Retrieved June 26, 2014.Simon, Ruth and Brown, Eliot(June 11, 2014). [https://www.wsj.com/articles/real-estate-sector-moves-crowdfunding-beyond-the-trinkets-1402526777/ "Real-Estate Sector Moves Crowdfunding Beyond the Trinkets"]. The Wall Street Journal. Retrieved June 26, 2014 {{subscription required}}. There are over 75 real estate crowdfunding platforms in the United States.{{cite news| url=https://www.huffingtonpost.com/jorge-newbery/real-estate-crowdfunding-_b_6518390.html | work=Huffington Post | title=Real Estate Crowdfunding Turns 75 | date=January 21, 2015}} The growth of real estate crowdfunding is a global trend. During 2014 and 2015, more than 150 platforms have been created throughout the world, such as in China, the Middle East, or France. In Europe, some compare this growing industry to that of e-commerce ten years earlier.{{Cite web|url = https://www.canberra-immo.fr/actu-crowdfunding-immobilier-le-crowdfunding-va-devenir-un-secteur-de-poids-a-l-image-du-e-commerce-4052.html|title = Le crowdfunding va devenir un secteur de poids, à l'image du e-commerce|archive-url = https://web.archive.org/web/20151222082058/https://www.canberra-immo.fr/actu-crowdfunding-immobilier-le-crowdfunding-va-devenir-un-secteur-de-poids-a-l-image-du-e-commerce-4052.html|archive-date = December 22, 2015|url-status = dead}} Examples of real estate crowdfunding platforms are EquityMultiple, Fundrise, Yieldstreet, CrowdStreet, RealtyMogul, and SmartCrowd, the first digital real estate crowdfunding platform of its kind in the Middle East.{{cite news| url=https://money.usnews.com/investing/real-estate-investments/slideshows/best-real-estate-crowdfunding-platforms | work=US News | title=7 Best Real Estate Crowdfunding Platforms for Investing in 2021 | date=March 9, 2021}}{{cite news| url=https://www.businessinsider.com/personal-finance/best-real-estate-investing-platforms | work=Business Insider | title=The best real estate crowdfunding investment platforms | date=June 30, 2021}}{{cite news| url=https://www.arabianbusiness.com/industries/real-estate/460998-how-uae-based-smartcrowd-makes-property-investment-as-simple-as-the-stock-market | work=Arabian Business | title=How UAE-based SmartCrowd makes property investment as simple as the stock market | date=March 29, 2021}}

In Europe, the requirements towards investors are not as high as in the United States, lowering the entry barrier into the real estate investments in general.{{cite web|title=Emerging Trends in Real Estate: New market realities|url=https://www.pwc.com/gx/en/asset-management/emerging-trends-real-estate/europe/emerging-trends-in-real-estate-2017.pdf|website=pwc.com|access-date=August 29, 2017}} Real estate crowdfunding can include various project types from commercial to residential developments, planning gain opportunities, build to hold (such as social housing), and many more. The report from Cambridge Centre for Alternative Finance addresses both real estate crowdfunding and peer 2 peer lending (property) in the UK.{{Cite web |url=https://www.jbs.cam.ac.uk/fileadmin/user_upload/research/centres/alternative-finance/downloads/2017-12-ccaf-entrenching-innov.pdf |title=Entrenching Innovation |access-date=January 11, 2018 |archive-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181113030546/https://www.jbs.cam.ac.uk/fileadmin/user_upload/research/centres/alternative-finance/downloads/2017-12-ccaf-entrenching-innov.pdf |url-status=dead }}

=Intellectual property exposure=

One of the challenges of posting new ideas on crowdfunding sites is there may be little or no intellectual property (IP) protection provided by the sites themselves. Once an idea is posted, it can be copied. As Slava Rubin, founder of IndieGoGo, said: "We get asked that all the time, 'How do you protect me from someone stealing my idea?' We're not liable for any of that stuff."[http://www.inventorsdigest.com/archives/7037 Mike Drummond, "Making it Rain: Seeking Seed Money from the Crowd"] {{Webarchive|url=https://web.archive.org/web/20130630225312/http://www.inventorsdigest.com/archives/7037 |date=June 30, 2013 }}, Inventors Digest, August 2011 Inventor advocates, such as Simon Brown, founder of the UK-based United Innovation Association, counsel that ideas can be protected on crowdfunding sites through early filing of patent applications, use of copyright and trademark protection as well as a new form of idea protection supported by the World Intellectual Property Organization called Creative Barcode.{{cite web |author=Simon Brown |url=http://www.ipworld.com/ipwo/doc/view.htm?id=270623§ionID=features&searchCode=SEC |title=Follow the Crowd |work=Intellectual Property Magazine |date=July 2011 |access-date=August 19, 2012 |archive-date=May 16, 2013 |archive-url=https://web.archive.org/web/20130516054412/http://www.ipworld.com/ipwo/doc/view.htm?id=270623§ionID=features&searchCode=SEC |url-status=dead }}

= Science =

A number of platforms have also emerged that specialize in the crowdfunding of scientific projects, such as experiment.com, and The Open Source Science Project.{{cite book|last1=Gorbis|first1=Marina|title=The Nature of the Future: Dispatches from the Socialstructed World|date=2013|publisher=Simon & Schuster|isbn=978-1-4516-4118-9|pages=139|url=https://books.google.com/books?id=P8HOOMDPuCQC}}{{Cite journal|last1=Sauermann|first1=Henry|last2=Franzoni|first2=Chiara|last3=Shafi|first3=Kourosh|date=March 12, 2018|title=Crowdfunding Scientific Research|series=Working Paper Series |doi=10.3386/w24402|s2cid=158632668|url=https://www.nber.org/papers/w24402|language=en}} In the scientific community, these new options for research funding are seen ambivalently. Advocates of crowdfunding for science emphasize that it allows early-career scientists to apply for their own projects early on, that it forces scientists to communicate clearly and comprehensively to a broader public, that it may alleviate problems of the established funding systems which are seen to fund conventional, mainstream projects, and that it gives the public a say in science funding.{{cite magazine|author=Neel V. Patel |url=https://www.wired.com/2015/04/crowdfunded-science-legit-science/ |title=Crowdfunded Science is here |magazine=Wired |date=April 24, 2015 |access-date=October 4, 2016}} In turn, critics are worried about quality control on crowdfunding platforms. If non-scientists were allowed to make funding decisions, it would be more likely that "panda bear science" is funded, i.e. research with broad appeal but lacking scientific substance.{{cite journal|author=Nayanah Siva |url=http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(14)61661-5/abstract |title=Crowdfunding medical research picks up the pace |journal=The Lancet |date=September 20, 2014 |volume=384 |issue=9948 |pages=1085–1086 |doi=10.1016/S0140-6736(14)61661-5 |pmid=25247220 |s2cid=39664203 |access-date=October 4, 2016}}

Initial studies found that crowdfunding is used within science, mostly by young researchers to fund small parts of their projects, and with high success rates. At the same time, funding success seems to be strongly influenced by non-scientific factors like humor, visualizations, or the ease and security of payment.{{cite journal|author=Mike S. Schaefer|display-authors=et al |title= Selling Science 2.0 |journal=Public Understanding of Science |year=2016 |doi=10.1177/0963662516668771 |pmid=27647666 |volume=27 |issue=5|pages=496–514 |pmc=6041758 }}

{{Further|Category:Crowdfunded science}}

= Journalism =

In order to fund online and print publications, journalists are enlisting the help of crowdfunding. Crowdfunding allows for small start-ups and individual journalists to fund their work without the institutional help of major public broadcasters. Stories are publicly pitched using crowdfunding platforms such as Kickstarter, Indiegogo, or Spot.us. The funds collected from crowdsourcing may be put toward travel expenses or purchasing equipment. Crowdfunding in journalism may also be viewed as a way to allow audiences to participate in news production and in creating a participatory culture.{{cite journal|date=February 2015|title=Crowdfunding independent and freelance journalism: Negotiating journalistic norms of autonomy and objectivity|journal=New Media & Society|volume=17|issue=2|pages=272–288|doi=10.1177/1461444814558915|last1=Hunter|first1=Andrea|s2cid=21039809}} Though deciding which stories are published is a role that traditionally belongs to editors at more established publications, crowdfunding can give the public an opportunity to provide input in deciding which stories are reported. This is done by funding certain reporters and their pitches. Donating can be seen as an act that "bonds" reporters and their readers. This is because readers are expressing interest for their work, which can be "personally motivating" or "gratifying" for reporters.{{cite journal|date=August 2011|journal=Journalism Practice|volume=5|issue=4|pages=429–445|doi=10.1080/17512786.2010.551018|last1=Aitamurto|first1=Tanja|title=The Impact of Crowdfunding on Journalism|s2cid=54194660}}

Spot.us, which was closed in February 2015, was a crowdfunding platform that was specifically meant for journalism. The website allowed for readers, individual donors, registered Spot.us reporters, or news organizations to fund or donate talent toward a pitch of their choosing. While funders are not normally involved in editorial control, Spot.us allowed for donors or "community members" to become involved with the co-creation of a story. This gave them the ability to edit articles, submit photographs, or share leads and information. According to an analysis by Public Insight Network, Spot.us was not sustainable for various reasons. Many contributors were not returning donors and often, projects were funded by family and friends. The overall market for crowdfunding journalism may also be a factor; donations for journalism projects accounted for .13 percent of the $2.8 billion that was raised in 2013.{{Cite web|url=https://www.publicinsightnetwork.org/2015/02/11/spot-us-is-going-away-but-its-legacy-inspires-new-chapters-of-crowdfunding-playbook/|title=Spot.us is going away, but its legacy inspires new chapters of crowdfunding playbook}}

Traditionally, journalists are not involved in advertising and marketing. Crowdfunding means that journalists are attracting funders while trying to remain independent, which may pose a conflict. Therefore, being directly involved with financial aspects can call journalistic integrity and journalistic objectivity into question. This is also due to the fact that journalists may feel some pressure or "a sense of responsibility" toward funders who support a particular project. Crowdfunding can also allow for a blurred line between professional and non-professional journalism because if enough interest is generated, anyone may have their work published.{{cite journal|last1=Jian|first1=Lian|last2=Usher|first2=Nikki|title=Crowd-Funded Journalism|journal=Journal of Computer-Mediated Communication|date=January 2014|volume=19|issue=2|pages=155–170|doi=10.1111/jcc4.12051|doi-access=free}} Crowdfunding enables freelance journalists to travel to the sites to find the new sources.

= International development =

There is some hope that crowdfunding has potential as a tool open for use by groups of people traditionally more marginalized. The World Bank published a report titled "Crowdfunding's Potential for the Developing World" which states that "While crowdfunding is still largely a developed world phenomenon, with the support of governments and development organizations it could become a useful tool in the developing world as well. Substantial reservoirs of entrepreneurial talent, activity, and capital lay dormant in many emerging economies ... Crowdfunding and crowdfund investing have several important roles to play in the developing world's entrepreneurial and venture finance ecosystem."{{Cite journal|last=Bank|first=World|date=2013|title=Crowdfunding's Potential for the Developing World|url=https://openknowledge.worldbank.org/handle/10986/17626|language=en-US}}

= Legal developments =

{{Globalize|section|US-centric section|date=May 2025}}

As the popularity of crowdfunding expanded, the SEC, state governments, and Congress responded by enacting and refining many capital-raising exemptions to allow easier access to alternative funding sources. Initially, the Securities Act of 1933 banned companies from soliciting capital from the general public for private offerings. However, "President Obama signed the Jumpstart Our Small Businesses Act ('JOBS Act') into law on April 5, 2012, which removed the ban on general solicitation activities for issuers qualifying under a new exemption called 'Rule 506(c).{{'"}} A company can now broadly solicit and generally advertise an offering and still be compliant with the exemption's requirements if:

  • The investors in the offering are all accredited investors; and
  • The company takes reasonable steps to verify that the investors are accredited investors, which could include reviewing documentation, such as W-2s, tax returns, bank and brokerage statements, credit reports and the like.{{Cite web|url=https://www.sec.gov/fast-answers/answers-rule506htm.html|title=Rule 506 of Regulation D |publisher=U.S. Securities and Exchange Commission|access-date=January 1, 2018}}

Another change was the amendment of SEC Rule 147. Section 3(a)(11) of the Securities Act allows for unlimited capital raising from investors in a single state through an intrastate exemption. However, the SEC created Rule 147 with a number of requirements to ensure compliance. For example, the intrastate solicitation was allowed, but a single out-of-state offer could destroy the exemption. Additionally, the issuer was required to be incorporated and do business in the same state of the intrastate offering. With the expansion of interstate business activities because of the internet, it became difficult for businesses to comply with the exemption. Therefore, on October 26, 2016, the SEC adopted Rule 147(a) which removed many of the restrictions to modernize the Rules. For example, companies would have to do business and have its principal place of business in the state where the offering is sold, and not necessarily where offered per the prior rule.{{Cite web|url=https://www.sec.gov/info/smallbus/secg/intrastate-offering-exemptions-compliance-guide-041917.htm|title= Intrastate Offering Exemptions: A Small Entity Compliance Guide for Issuers [1]|website=www.sec.gov|language=en|access-date=January 1, 2018}}

= Iran =

As of 2024 33 crowdfunding permits were issued for financial institutions.{{Cite web |url=https://digiato.com/iran-technology-news/three-new-crowdfunding-platforms-start-their-business |access-date=2024-11-19 |website=digiato.com |title=فعالیت ۳ سکوی تأمین مالی جمعی آغاز شد }}

Benefits and risks

=Benefits for the creator=

Crowdfunding campaigns provide producers with several benefits, beyond the strict financial gains.{{cite web|title=Crowdfunding in a Canadian Context|url=http://nordicity.com/reports/CMF-Crowdfunding-Study.pdf|archive-url=https://web.archive.org/web/20121118231657/http://nordicity.com/reports/CMF-Crowdfunding-Study.pdf|url-status=dead|archive-date=November 18, 2012|work=Canada Media Fund|access-date=February 12, 2013}} The following are the non-financial benefits of crowdfunding.

  • Profile – a compelling project can raise a producer's profile and provide a boost to their reputation.
  • Marketing – project initiators can show there is an audience and market for their project. In the case of an unsuccessful campaign, it provides good market feedback. It also has a signal value: observing consumers, consumers who are not involved with original crowdfunding campaign, show a strong preference for crowdfunded products compared to those funded with alternative means {{cite journal |last1= Acar |first1= Oguz A |last2=Dahl |first2=Darren |last3=Fuchs |first3=Christoph |last4=Schreier |first4=Martin |date=2021 |title=The Signal Value of Crowdfunded Products |url=https://journals.sagepub.com/doi/full/10.1177/00222437211012451 |journal=Journal of Marketing Research |volume=58 |issue=4 |pages=644–661 |doi=10.1177/00222437211012451|issn=0022-2437 |s2cid= 234803364 |access-date=July 28, 2021}}
  • Signal value - Consumers generally perceive crowdfunded products as higher quality, except in high-risk domains where the identified effect reverses due to perceptions that the crowdfunding model lacks sufficient professionalism to mitigate risk. Consumers believe that supporting crowdfunding reduces inequality in the marketplace. The positive crowdfunding effect is particularly strong among consumers who value social equality.{{Cite journal |last1=Acar |first1=Oguz A. |last2=Dahl |first2=Darren W. |last3=Fuchs |first3=Christoph |last4=Schreier |first4=Martin |date=August 2021 |title=The Signal Value of Crowdfunded Products |url=http://journals.sagepub.com/doi/10.1177/00222437211012451 |journal=Journal of Marketing Research |language=en |volume=58 |issue=4 |pages=644–661 |doi=10.1177/00222437211012451 |issn=0022-2437}}
  • Audience engagement – crowdfunding creates a forum where project initiators can engage with their audiences. An audience can engage in the production process by the following progress through updates from the creators and sharing feedback via comment features on the project's crowdfunding page.
  • Feedback – offering pre-release access to content or the opportunity to beta-test content to project backers as a part of the funding incentives provides the project initiators with instant access to good market testing feedback.

There are also financial benefits to the creator. For one, crowdfunding allows creators to attain low-cost capital. Traditionally, a creator would need to look at "personal savings, home equity loans, personal credit cards, friends and family members, angel investors, and venture capitalists." With crowdfunding, creators can find funders from around the world, sell both their product and equity, and benefit from increased information flow. Additionally, crowdfunding that supports pre-buying allows creators to obtain early feedback on the product. Another potential positive effect is the propensity of groups to "produce an accurate aggregate prediction" about market outcomes as identified by the author James Surowiecki in his book The Wisdom of Crowds, thereby placing financial backing behind ventures likely to succeed.

Proponents also identify a potential outcome of crowdfunding as an exponential increase in available venture capital. One report claims that if every American family gave one percent of their investable assets to crowdfunding, $300 billion (a 10X increase) would come into venture capital.{{cite web|url= http://gigaom.com/2012/05/08/fred-wilson-what-crowdfunding-means-for-the-vc-business/|title= Gigaom: What crowdfunding means for the VC business|date= May 8, 2012|access-date= October 15, 2012|archive-date= October 19, 2012|archive-url= https://web.archive.org/web/20121019144547/http://gigaom.com/2012/05/08/fred-wilson-what-crowdfunding-means-for-the-vc-business/|url-status= dead}} Proponents also cite that a benefit for companies receiving crowdfunding support is that they retain control of their operations, as voting rights are not conveyed along with ownership when crowdfunding. As part of his response to the Amanda Palmer Kickstarter controversy, Steve Albini expressed his supportive views of crowdfunding for musicians, explaining: "I've said many times that I think they're part of the new way bands and their audience interact and they can be a fantastic resource, enabling bands to do things essentially in cooperation with their audience." Albini described the concept of crowdfunding as "pretty amazing".{{cite web|url=http://www.electricalaudio.com/phpBB3/viewtopic.php?f=4&t=60267&p=1545867#p1545867|title=Re: amanda '$1.2m' palmer wants you to play with her for free|author=Steve Albini|date=September 13, 2012|publisher=Electrical Audio|format=Forum post|access-date=May 19, 2014 |archive-url=https://web.archive.org/web/20120922172108/http://www.electricalaudio.com/phpBB3/viewtopic.php?f=4&t=60267&p=1545867 |archive-date=September 22, 2012}}

=Risks and barriers for the creator=

Crowdfunding, while gaining popularity, also comes with a number of potential risks or barriers.{{cite web|url=http://www.oxforddictionaries.com/us/definition/american_english/crowdfunding|archive-url=https://web.archive.org/web/20130131005725/http://oxforddictionaries.com/us/definition/american_english/crowdfunding|url-status=dead|archive-date=January 31, 2013|title=Oxford Dictionary Definition of Crowdfunding|access-date=July 23, 2014}} For the creator, as well as the investor, studies show that crowdfunding contains "high levels of risk, uncertainty, and information asymmetry."

  • Reputation – failure to meet campaign goals or to generate interest results in a public failure. Reaching financial goals and successfully gathering substantial public support but being unable to deliver on a project for some reason can severely negatively impact one's reputation.
  • Intellectual property (IP) protection – many Interactive Digital Media developers and content producers are reluctant to publicly announce the details of a project before production due to concerns about idea theft and protecting their IP from plagiarism. Creators who engage in crowdfunding are required to release their product to the public in early stages of funding and development, exposing themselves to the risk of copy by competitors.
  • Donor exhaustion – there is a risk that if the same network of supporters is reached out to multiple times, that network will eventually cease to supply necessary support.
  • Public fear of abuse – concern among supporters that without a regulatory framework, the likelihood of a scam or an abuse of funds is high. The concern may become a barrier to public engagement.
  • Lack of participation – It is seen that some stories are more likely to get picked up than others based on the story. It is easy to get support if you "just tell a story."{{cite news|url=http://www.abc.net.au/news/science/2018-02-25/australians-crowdfunding-cancer-care-symptom-not-solution/9475070|title=The hidden costs of crowdfunding medical care|first=Ariel|last=Bogle|newspaper=ABC News|date=February 25, 2018}}

For crowdfunding of equity stock purchases, there is some research in social psychology that indicates that, like in all investments, people don't always do their due diligence to determine if it is a sound investment before investing, which leads to making investment decisions based on emotion rather than financial logic.{{cite journal|last=Isenberg |first=Daniel |url=http://blogs.hbr.org/cs/2012/04/the_road_to_crowdfunding_hell.html |title=The Road to Crowdfunding Hell |journal=Harvard Business Review |date=April 23, 2012 |access-date=August 19, 2012}} By using crowdfunding, creators also forgo potential support and value that a single angel investor or venture capitalist might offer. Likewise, crowdfunding requires that creators manage their investors. This can be time-consuming and financially burdensome as the number of investors in the crowd rises. Crowdfunding draws a crowd: investors and other interested observers who follow the progress, or lack of progress, of a project. Sometimes it proves easier to raise the money for a project than to make the project a success. Managing communications with many possibly disappointed investors and supporters can be a substantial, and potentially diverting, task.{{cite news|title=Success of Crowdfunding Puts Pressure on Entrepreneurs|url=https://www.nytimes.com/2012/09/18/technology/success-of-crowdfunding-puts-pressure-on-entrepreneurs.html|access-date=September 18, 2012|newspaper=The New York Times|date=September 17, 2012|author=Jenna Wortham}}

Some of the most popular fundraising drives are for commercial companies that use the process to reach customers and at the same time market their products and services. This favors companies like microbreweries and specialist restaurants – in effect creating a "club" of people who are customers as well as investors. In the US in 2015, new rules from the SEC to regulate equity crowdfunding will mean that larger businesses with more than 500 investors and more than $25 million in assets will have to file reports like a public company. The Wall Street Journal commented: "It is all the pain of an IPO without the benefits of the IPO."{{cite news|first=Christopher |last=Mims |url=https://www.wsj.com/articles/tech-startup-crowdfunding-isnt-all-its-cracked-up-to-be-1449464460|title=Tech Startup Crowdfunding Isn't All It's Cracked Up to Be |work=The Wall Street Journaldate= 7 December 2015}} These two trends may mean crowdfunding is most suited to small consumer-facing companies rather than tech start-ups.

= Benefits for the investor =

There are several ways in which a well-regulated crowdfunding platform may provide the possibility of attractive returns for investors:

  • Crowdfunding reduces costs – The platforms reduce search costs and transaction costs, which allows higher participation in the market. Many individual investors would otherwise have a hard time investing in early-stage companies because of the difficulty of identifying a company directly and the high costs of joining an Angel Group or doing it through a professional venture capital firm.
  • Current early-stage investing is not efficient – Venture capital firms often neglect the consumer sector and focus mainly on high-tech companies. Crowdfunding opens up some of these neglected markets to individual investors. Crowdfunding does not make sense in every industry, but for some, like retail and consumer, it does.
  • Value of new investors – Investors can add value to companies when they act as brand advocates and they can even be used as a focus group. Crowdfunding allows individual investors to be a part of the company they invest in.{{Cite news|url=http://seekingalpha.com/article/470631-3-reasons-crowdfunding-is-good-for-investors|title=3 Reasons Crowdfunding Is Good For Investors|last=Caldbeck|first=Ryan|date=April 1, 2012|newspaper=Seeking Alpha|language=en-US|access-date=November 30, 2016}}

= Risks for the investor =

On crowdfunding platforms, the problem of information asymmetry is exacerbated due to the reduced ability of the investor to conduct due diligence. Early-stage investing is typically localized, as the costs of conducting due diligence before making investment decisions and the costs of monitoring after investing both rise with distance. However, this trend is not observed on crowdfunding platforms – these platforms are not geographically constrained and bring in investors from near and far.{{Cite journal|last1=Agrawal|first1=Ajay|last2=Catalini|first2=Christian|last3=Goldfarb|first3=Avi|date=June 1, 2015|title=Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions|journal=Journal of Economics & Management Strategy|language=en|volume=24|issue=2|pages=253–274|doi=10.1111/jems.12093|s2cid=154926205|issn=1530-9134|url=https://dspace.mit.edu/bitstream/1721.1/99464/1/Catalini-Christian.pdf}} On non-equity or reward-based platforms, investors try to mitigate this risk by using the amount of capital raised as a signal of performance or quality. On equity-based platforms, crowdfunding syndicates reduce information asymmetry through dual channels – through portfolio diversification and better due diligence as in the case of offline early-stage investing, but also by allowing lead investors with more information and better networks to lead crowds of backers to make investment decisions.Kang L, Jiang Q, Tan C-H. "Remarkable advocates: An investigation of geographic distance and social capital for crowdfunding". Information & Management. 2017;54(3):336–348. {{doi|10.1016/j.im.2016.09.001}}.{{Cite journal|last1=Catalini|first1=Christian|last2=Hui|first2=Xiang|date=July 9, 2018|title=Online Syndicates and Startup Investment|doi=10.3386/w24777|s2cid=229298169|url=https://www.nber.org/papers/w24777|language=en |website=National Bureau of Economic Research|series=Working Paper Series }}

Crowdfunding platforms also carry the risk of money laundering.{{cite web |title=ACFCS Special Contributor Report: Crowdfunding-An unorthodox way of Money Laundering? Definitely…maybe… |url=https://www.acfcs.org/acfcs-special-contributor-report-crowdfunding-an-unorthodox-way-of-money-laundering-definitelymaybe/ |website=Association of Certified Financial Crime Specialists |access-date=April 15, 2022 |date=February 28, 2020 |first=Ahsan |last=Habib}}{{cite journal |last1=Robock |first1=Zachary |title=The Risk of Money Laundering Through Crowdfunding: A Funding Portal's Guide to Compliance and Crime Fighting |journal=Michigan Business & Entrepreneurial Law Review |date=2014 |volume=4 |issue=1 |pages=113 |doi=10.36639/mbelr.4.1.risk |s2cid=166276044 }}

=Issues in medical crowdfunding=

The rise of crowdfunding for medical expenses is considered, in large part, a symptom of an inadequate and failing healthcare system in countries such as the United States.{{cite journal |last1=Sisler |first1=J. |title=Crowdfunding for medical expenses |journal=Canadian Medical Association Journal |date=January 9, 2012 |volume=184 |issue=2 |pages=E123–E124 |doi=10.1503/cmaj.109-4084|pmid=22231688 |pmc=3273528 }}{{cite journal |last1=Berliner |first1=Lauren S. |last2=Kenworthy |first2=Nora J. |title=Producing a worthy illness: Personal crowdfunding amidst financial crisis |journal=Social Science & Medicine |date=August 2017 |volume=187 |pages=233–242 |doi=10.1016/j.socscimed.2017.02.008|pmid=28274601 }} Healthcare through crowdfunding relies on perceived deservingness and worth, which reproduces unequal outcomes in access.

Rob Solomon, the CEO of GoFundMe, has commented on this: "The system is terrible. It needs to be rethought and retooled. Politicians are failing us. Health care companies are failing us. Those are realities. I don't want to mince words here. We are facing a huge potential tragedy. We provide relief for a lot of people. But there are people who are not getting relief from us or from the institutions that are supposed to be there. We shouldn't be the solution to a complex set of systemic problems."{{cite web |last1=Young |first1=Jeffrey |title=Life And Debt: Stories From Inside America's GoFundMe Health Care System |url=https://www.huffpost.com/entry/gofundme-health-care-system_n_5ced9785e4b0ae6710584b27 |website=HuffPost |orig-year=June 10, 2019|date=June 19, 2019}}

There are ethical issues in medical crowdfunding. Firstly, there is a loss of patient privacy. Crowdfunding campaigns are generally more financially successful if extensive personal information is disclosed to the public. Secondly, the oversight regarding the veracity of claims is generally limited.{{cite journal |last1=Dressler |first1=Gabrielle |last2=Kelly |first2=Sarah A |title=Ethical implications of medical crowdfunding: the case of Charlie Gard |journal=Journal of Medical Ethics |date=July 2018 |volume=44 |issue=7 |pages=453–457 |doi=10.1136/medethics-2017-104717|pmid=29728452 |s2cid=19118282 }} For instance, physicians are obliged to uphold the ethics of the medical profession, such as patient confidentiality, but this runs in conflict with dishonest crowdfunding efforts.{{cite journal |last1=Young |first1=Michael J. |last2=Scheinberg |first2=Ethan |title=The Rise of Crowdfunding for Medical Care |journal=JAMA |date=April 25, 2017 |volume=317 |issue=16 |pages=1623–1624 |doi=10.1001/jama.2017.3078|pmid=28334321 }} Thirdly, medical crowdfunding perpetuates inequalities—associated with variables such as gender, class, and race—in access to healthcare. For instance, there's a socioeconomic gradient with medical fundraising, in which a higher socioeconomic status coincides with higher donation amounts, higher proportions of fundraising targets reached, higher numbers of donations received, and more shares on social media.{{cite journal |last1=Cheng |first1=Cheng |last2=Ren |first2=Yifei |title=The paradox of seeking help: Socioeconomic inequality in medical crowdfunding in the era of the mobile internet |journal=Chinese Journal of Sociology |date=January 2024 |volume=10 |issue=1 |pages=100–130 |doi=10.1177/2057150X241230163}} Finally, the use of medical crowdfunding might reduce the impetus to reform failing infrastructures to healthcare.

See also

References

{{Reflist|30em}}

Further reading

  • [https://web.archive.org/web/20130614180355/http://www.opencitizenship.eu/ojs/index.php/opencitizenship/article/view/80/73 "Crowdfunding and Civic Society in Europe: A Profitable Partnership?"] Open Citizenship, vol. 4, no. 1. (2013).
  • [http://www.unocha.org/node/190276 Crowdfunding for Emergencies] {{Webarchive|url=https://web.archive.org/web/20160424185845/http://www.unocha.org/node/190276 |date=April 24, 2016 }} by the United Nations Office for the Coordination of Humanitarian Affairs, 2015.
  • [https://ssrn.com/abstract=2088298 Dynamics of Crowdfunding: Determinants of Success and Failure] by Ethan Mollick, examines what causes individual projects to succeed or fail.
  • [https://ssrn.com/abstract=1701229 "Is There an eBay for Ideas?"] European Management Review, 2011
  • [https://ssrn.com/abstract=1692661 The Geography of Crowdfunding], NET Institute Working Paper No. 10-08, Oct 2010
  • [https://digitalcommons.lmu.edu/elr/vol29/iss3/3/ Ex Ante Crowdfunding and the Recording Industry: A Model for the U.S.?]
  • [https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1118&context=lawfacpub Crowdfunding and the Federal Securities Laws] by C. Steven Bradford