Digital Anvil
{{Short description|American video game company}}
{{Infobox company
| name = Digital Anvil, Inc.
| former_name = {{Unbulleted list|Digital Anvil Holdings, Inc.
(1996–2001)}}
| type = Subsidiary
| logo = Digital Anvil.jpg
| fate = Dissolved
| foundation = {{Start date and age|1996|04|08}}
| defunct = {{End date and age|2006|01|31}}
| location = Austin, Texas, U.S.
| founders = {{Unbulleted list|Chris Roberts|Erin Roberts|Tony Zurovec|Marten Davies|Craig Cox|John Miles|Eric Peterson|Robert Rodriguez}}
| key_people = Alan Hartman (studio head){{cite web |date=May 25, 2006 |title=Turn 10 head 'Alan Hartman' bio |url=https://news.xbox.com/en-us/wp-content/uploads/sites/2/Alan-Hartman_Turn-10-Studios-Bio.docx |access-date=2024-05-01 |website=Xbox Wire}}
| industry = Video games
| products = {{Unbulleted list|Starlancer|Freelancer|Brute Force}}
| parent = Microsoft Game Studios
(2000–2006)
| successors = Cloud Imperium Games
}}
Digital Anvil, Inc. (formerly Digital Anvil Holdings, Inc.{{cite web|url=https://opencorporates.com/companies/us_tx/0139603400|title=Digital Anvil Holdings, Inc. Overview|access-date=August 16, 2021}}) was an American video game developer based in Austin, Texas owned by Microsoft Game Studios (MGS).{{Cite web |date=2000-12-05 |title=Microsoft to Acquire Digital Anvil |url=https://news.microsoft.com/2000/12/05/microsoft-to-acquire-digital-anvil/ |access-date=2023-12-14 |website=Stories |language=en-US}} It was founded in 1996 by brothers Chris and Erin Roberts along with Tony Zurovec, Marten Davies, Craig Cox, John Miles, Eric Peterson and Robert Rodriguez, creators of the Wing Commander franchise from Origin Systems.
Davies held the position of president of the studio from its founding until February 2000, when his departure was announced.{{cite web|url=https://www.gamasutra.com/view/news/93650/Davies_Leave_Digital_Anvil.php|title=Davies Leave Digital Anvil|date=31 January 2000|access-date=August 16, 2021}} In June 2000, Microsoft started talks to buy Digital Anvil. Roberts admitted that his team required large sums of money, which only a huge company could provide. The acquisition of Digital Anvil by MGS was completed in December of that same year.{{cite web|author=Amer Ajami |title=GameSpot Interview: Chris Roberts |work=GameSpot |publisher=CNET Networks |date=December 6, 2000|url=http://www.gamespot.com/pc/sim/freelancer/news.html?sid=2662128 |access-date=November 22, 2007 |url-status=live |archive-url=https://web.archive.org/web/20070716024453/http://www.gamespot.com/pc/sim/freelancer/news.html?sid=2662128 |archive-date=July 16, 2007 }}
History
Digital Anvil was founded in 1996 by Chris Roberts, Erin Roberts, Tony Zurovec, Marten Davies, Craig Cox, John Miles, Eric Peterson, and Robert Rodriguez. The name derived from the team's idea to provide "hard work and high tech".{{cite web |url=http://www.gamespy.com/articles/697/697083p9.html |title=GameSpy Retro: Developer Origins, Page 9 of 19 |first=John |last=Keefer |date=March 31, 2006 |website=GameSpy |archive-url=https://web.archive.org/web/20070609133006/http://www.gamespy.com/articles/697/697083p9.html |archive-date=June 9, 2007 |url-status=dead}} Digital Anvil offered profit-related pay to encourage creative drive and give employees a sense of ownership in the company.{{cite magazine|title=The Great Escape |magazine=Next Generation |issue=34|publisher=Imagine Media |date=October 1997|page=44}}
Digital Anvil was purchased by Microsoft on December 5, 2000.{{cite web |title=Microsoft to Acquire Digital Anvil |work=Austin Business Journal |date=5 Dec 2000 |url=https://www.bizjournals.com/austin/stories/2000/12/04/daily9.html |access-date=20 May 2019}} One of the consequences of Digital Anvil's purchase was a reshuffling of titles being developed. Conquest: Frontier Wars and Loose Cannon were dropped by the company, eventually being picked up by Ubisoft. Conquest was released in 2001. Many of the Digital Anvil staff working on Loose Cannon were reassigned to the company's flagship Freelancer. Brute Force (still unannounced at the time) was switched from a computer game to an Xbox exclusive. Of all the projects being produced, only Freelancer escaped major change. Co-founder Chris Roberts left the company after the Microsoft takeover, but he still worked as a consultant on Freelancer. Digital Anvil also worked on the visual effects of the 1999 film Wing Commander.{{Citation |title=Wing Commander (1999) - IMDb |url=http://www.imdb.com/title/tt0131646/reference |access-date=2023-06-29}}
For the next year, Digital Anvil was mostly silent, and many wondered whether any games from the company would see the light of day. Then, in 2001, Digital Anvil revealed a lighter Freelancer to the press. Although some of the more ambitious elements were dropped, this act proved Freelancer was not vaporware. In March 2003, Freelancer was released and immediately became one of the month's top-selling games. In May of the same year, Digital Anvil released Brute Force for the Xbox. The game also did quite well, setting first-month sales records for Xbox games. In November 2005, Microsoft redeployed the developer's employees to its Microsoft Studios headquarters. Digital Anvil was officially dissolved on January 31, 2006.{{cite web |first=Tor |last=Thorsen |url=http://www.gamespot.com/news/6140687.html |title=Digital Anvil melted down |website=GameSpot |publisher=CBS Interactive |date=December 1, 2005 |access-date=May 20, 2019}}
Hartman, the studio head of Digital Anvil at the time of its closure, was moved from Austin to Redmond as head of Turn 10 Studios, authors of the Forza Motorsport franchise.
Games
| class="wikitable"
|+ !Year !Title !Platforms |
| 2000 |
| rowspan="2"| 2003
| Windows |
| Brute Force
| Xbox |
References
{{Reflist|2}}
External links
- [https://web.archive.org/web/19990129040452/http://www.digitalanvil.com/low/index.html Digital Anvil, Inc. page]
- [https://web.archive.org/web/20011004155240/http://www.microsoft.com/games/digitalanvil/ Microsoft Games page]
{{Xbox Game Studios}}
{{Authority control}}
Category:1996 establishments in Texas
Category:2000 mergers and acquisitions
Category:2006 disestablishments in Texas
Category:American companies established in 1996
Category:American companies disestablished in 2006
Category:Companies based in Austin, Texas
Category:Defunct companies based in Texas
Category:Defunct video game companies of the United States
Category:Former Microsoft subsidiaries
Category:Video game companies based in Texas
Category:Video game companies established in 1996