Elastic NV

The idea for a search engine product came to Shay Banon, one of Elastic's founders, in 2004 while he was developing a recipe software application for his wife, who was studying at Le Cordon Bleu.{{Cite news |date=18 December 2023 |title='Technology's democratising potential is most admirable' |url=https://www.magzter.com/stories/newspaper/Financial-Express-Mumbai/TECHNOLOGYS-DEMOCRATISING-POTENTIAL-IS-MOST-ADMIRABLE?srsltid=AfmBOoobilNm4ho96ghKQBjJxxKtxivmR5NAHpCeA_6iumScRj-rLeck |work=Financial Express Mumbai |via=Magzter}} He built Elasticsearch in 2009 and spent three years developing the product along with the open-source community.{{Cite web |last=Banon |first=Shay |date=12 March 2019 |title=On "Open" Distros, Open Source, and Building a Company |url=https://www.elastic.co/blog/on-open-distros-open-source-and-building-a-company |publisher=Elastic}} In 2012, he co-founded the company Elasticsearch with Simon Willnauer, Steven Schuurman, and Uri Boness.{{Cite news |last=Chan |first=Rosalie |date=16 November 2018 |title=There's been an enterprise tech IPO rush in 2018. Here are the 15 key execs driving the new class of startups. |url=https://www.businessinsider.com/15-top-tech-execs-enterprise-ipo-2018-10#shay-banon-ceo-and-cofounder-of-elastic-13 |work=Business Insider |publisher=}}

In 2015, the company acquired Found, a cloud-based Elasticsearch provider. Found offered a turnkey solution that automated processes such as installation, configuration, maintenance, and backup of Elasticsearch clusters. Following the acquisition, Found's products were integrated into Elastic's offerings.{{Cite news |last=White |first=Amy |date=10 March 2015 |title=Elastic Acquires Elasticsearch SaaS Provider Found |url=https://www.globenewswire.com/news-release/2015/03/10/922187/0/en/Elastic-Acquires-Elasticsearch-SaaS-Provider-Found.html |publisher=GlobeNewswire}} With the acquisition, the founders rebranded the company as Elastic, stating that it offered more than just search solutions. While the company had been informally referred to as Elastic since its inception, it was not its official name.{{Cite news |last=Schuurman |first=Steven |date=10 March 2025 |title=Elastic: For – You Know, More Than Search |url=https://www.elastic.co/blog/elastic-you-know-for-more-than-search |work=Elastic |publisher=}} The following year, Elastic acquired Prelert, a behavioral analytics vendor specializing in anomaly detection using machine learning, as part of its effort to compete with observability vendor Splunk. Banon stated that Elastic became interested in Prelert after encountering the company at one of its conferences years earlier and learning that it integrated with the Elastic ecosystem.

Citing headwinds from the global macroeconomic environment, Elastic NV announced a 13% reduction in headcount on November 30, 2022.{{Cite web |title=CEO Ash Kulkarni's email to Elastic employees |url=https://www.elastic.co/blog/ceo-ash-kulkarni-email-to-elastic-employees |access-date=2022-12-02 |website=Elastic Blog |language=en-us}}{{Cite web |last=DeFrancesco |first=Robert |title=Elastic Is Carving Out A Niche In Generative AI With Vector Search |url=https://www.forbes.com/sites/robertdefrancesco/2023/10/24/elastic-is-carving-out-a-niche-in-generative-ai-with-vector-search/ |access-date=2023-12-20 |website=Forbes |language=en}}

The company develops the Elastic Stack—Elasticsearch, Kibana, Beats, and Logstash—previously known as the ELK Stack,{{Cite book |last=Gupta |first=Yuvraj |title=Mastering Elastic Stack |publisher=Packt Publishing |year=2017 |isbn=978-1-78646-001-1 |location=Birmingham, UK |pages=11–13}} free and paid proprietary features (formerly called X-Pack), Elastic Cloud (a family of SaaS offerings including the Elasticsearch Service), and Elastic Cloud Enterprise (ECE).{{Cite web |title=Elastic Cloud: Hosted Elasticsearch, Hosted Search {{!}} Elastic |url=https://www.elastic.co/cloud/ |access-date=2019-04-10 |website=www.elastic.co}}{{Cite book |last=Shukla |first=Pranav |title=Learning Elastic Stack 6.0: A beginner's guide to distributed search |publisher=PACKT |year=2017 |isbn=978-1-78728-186-8 |location=Birmingham, UK |pages=315}}

Elasticsearch technology is used by eBay, Wikipedia, Yelp, Uber, Lyft, Tinder, and Netflix.{{Cite web |last=Ward |first=Mark |date=2019-07-12 |title=Why search is no longer all about Google |url=https://www.bbc.com/news/technology-48866151 |url-status=live |archive-url=https://web.archive.org/web/20190712141627/https://www.bbc.com/news/technology-48866151 |archive-date=2019-07-12 |access-date=2019-10-01 |website=www.bbc.com}}{{Cite web |title=Elastic enters APM space with Opbeat acquisition |url=https://techcrunch.com/2017/06/22/elastic-enters-apm-space-with-opbeat-acquisition/ |access-date=2019-10-09 |website=TechCrunch |language=en-US}}

Elastic a distributed company, which means their workforce is distributed globally. Accordingly, Elastic does not have a principal executive office. Elastic is registered with the trade register of the Dutch Chamber of Commerce under number 54655870 and the principal registered office is at Keizersgracht 281, 1016 ED Amsterdam, the Netherlands.

Ordinary shares are listed on the New York Stock Exchange (“NYSE”) under the trading symbol “ESTC.”

Elastic N.V.,has made several strategic acquisitions to expand its product offerings and capabilities.

1. Prelert – In 2016, Elastic acquired Prelert, a machine learning company specializing in anomaly detection.{{Cite web |last=Kepes |first=Ben |date=2016-09-15 |title=In an attempt to disrupt Splunk, Elastic makes another acquisition |url=https://www.networkworld.com/article/3119836/in-an-attempt-to-disrupt-splunk-elastic-makes-another-acquisition.html |access-date=2023-08-04 |website=Network World |language=en}}{{Cite web |last=Yegulalp |first=Serdar |date=2017-05-05 |title=Elasticsearch stack wises up with machine learning |url=https://www.infoworld.com/article/3194891/elastic-search-stack-wises-up-with-machine-learning.html |access-date=2023-08-04 |website=InfoWorld |language=en}}
2. Swiftype – In 2017, Elastic acquired Swiftype, a provider of search and index software.{{Cite web |last=Ha |first=Anthony |date=2017-11-09 |title=Elastic acquires search startup Swiftype |url=https://techcrunch.com/2017/11/09/elastic-acquires-swiftype/ |access-date=2023-08-04 |website=TechCrunch |language=en-US}}
3. Endgame – In 2019, Elastic acquired Endgame, an endpoint security provider, for $234 million.{{Cite web |title=Elastic buys endpoint security firm Endgame for $234 million |url=https://www.zdnet.com/article/elastic-buys-endpoint-security-firm-endgame-for-234-million/ |access-date=2023-08-04 |website=ZDNET |language=en}}
4. build.security – In 2021, Elastic acquired build.security, a cloud security company focusing on policy definition and enforcement.{{Cite web |last=Kerner |first=Sean Michael |date=2021-08-23 |title=Elastic acquires build.security for security policy definition and enforcement |url=https://techcrunch.com/2021/08/23/elastic-acquires-build-security-for-security-policy-definition-and-enforcement/ |access-date=2023-08-04 |website=TechCrunch |language=en-US}}{{Cite web |last=Ben-David |first=Ricky |title=Open code software giant Elastic to buy Israeli startup, open Tel Aviv R&D site |url=https://www.timesofisrael.com/open-code-software-giant-elastic-to-buy-israeli-startup-open-tel-aviv-rd-site/ |access-date=2023-08-04 |website=www.timesofisrael.com |language=en-US}}
5. Cmd – In 2021, Elastic acquired Cmd, a company that provides organizations with intuitive monitoring and control over their Linux environment.{{Cite web |last=Kobialka |first=Dan |date=2021-09-01 |title=Elastic Acquires Cmd; XDR Platform Gains Cloud Workload Runtime Security |url=https://www.msspalert.com/investments/elastic-acquires-cmd/ |access-date=2023-08-04 |website=MSSP Alert |language=en-US}}
6. Optimyze – The most recent acquisition was Optimyze on October 14, 2021 which is a cloud computing company based in Zurich.{{Cite web |title=Elastic to buy 'continuous profiling' startup Optimyze |url=https://www.zdnet.com/article/elastic-to-buy-continuous-profiling-startup-optimyze/ |access-date=2023-08-04 |website=ZDNET |language=en}}
7. Keep – In 2025, Elastic acquired Israeli start-up Keep, an open-source AIOps platform that manages alerts and incident response.{{Cite news |date=May 8, 2025 |title=Elastic acquires Israeli startup Keep to cut through tech alert chaos with AI |url=https://www.calcalistech.com/ctechnews/article/hynsqm5gll |publisher=Calcalist}}

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