Fiat Strada#2013–2021

{{Infobox automobile

| name = FIAT Strada
First generation

| image = Fiat Strada 75 2002 (12396978383).jpg

| aka = RAM 700 (Mexico, 2015–2021)

| production = 1998–2021

| assembly = {{ubl

| Brazil: Betim

| Turkey: Bursa (Tofaş)

| South Africa: Rosslyn (Nissan South Africa){{cite web |url=http://car-cat.com/firm-1379.html |title=FIAT. FIAT In South Africa |publisher=Car-cat.com |access-date=16 July 2010 |archive-date=4 May 2012 |archive-url=https://web.archive.org/web/20120504043351/http://car-cat.com/firm-1379.html |url-status=usurped }}

}}

| designer = Giorgetto Giugiaro

| body_style = 2/3-door pickup truck

| platform = Project 178

| related = {{ubl

| FIAT Palio (first generation)

| FIAT Siena (first generation)

| FIAT Albea

}}

| layout = Front-engine, front-wheel-drive

| engine = {{ubl

| Petrol:

| 1.2 L FIAT FIRE I4

| 1.3 L FIASA I4

| 1.4 L FIAT FIRE I4

| 1.4 L FIAT FIRE Evo I4 flex-fuel

| 1.5 L FIASA I4 flex-fuel

| 1.6 L Torque I4

| 1.6 L E.torQ I4 flex-fuel

| 1.8 L E.torQ I4 flex-fuel

| 1.8 L Ecotec I4 flex-fuel

| Diesel:

| FIAT 1.3 L MultiJet I4

| FIAT 1.7 L turbo I4

| FIAT 1.9 L JTD I4

}}

| transmission = 5-speed manual
7-speed CVT

| wheelbase = {{convert|2718|mm|in|1|abbr=on}}{{cite web|title=Fiat Strada Trekking - Ficha técnica|url=http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2000&codigo=001090-1|archive-url=https://archive.today/20130628043838/http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2000&codigo=001090-1|url-status=dead|archive-date=June 28, 2013|publisher=Vrum.com.br|access-date=26 May 2013}}{{cite web|title=Fiat Strada LX - Ficha técnica|url=http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2001&codigo=001091-0|archive-url=https://archive.today/20130628044731/http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2001&codigo=001091-0|url-status=dead|archive-date=June 28, 2013|publisher=Vrum.com.br|access-date=26 May 2013}}{{cite web|title=Fiat Strada Trekking - Ficha técnica|url=http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2007&codigo=001232-7|archive-url=https://archive.today/20130628035433/http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2007&codigo=001232-7|url-status=dead|archive-date=June 28, 2013|publisher=Vrum.com.br|access-date=26 May 2013}}{{cite web|title=Fiat Strada Trekking - Ficha técnica|url=http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2009&codigo=001217-3|archive-url=https://archive.today/20130628035916/http://www.vrum.com.br/Autos?tp=VRUM&name=db:FichaTecnica&fabricante=Fiat&modelobase=STRADA&anomodelo=2009&codigo=001217-3|url-status=dead|archive-date=June 28, 2013|publisher=Vrum.com.br|access-date=26 May 2013}}

| length = {{convert|4398|mm|in|1|abbr=on}} (1996–2001)
{{convert|4400|mm|in|1|abbr=on}} (2001–2004)
{{convert|4444|mm|in|1|abbr=on}} (2004–2009)
{{convert|4409|mm|in|1|abbr=on}} (2009–2020)

| width = {{convert|1665|mm|in|1|abbr=on}} (1996–2004)
{{convert|1664|mm|in|1|abbr=on}} (2004–2020)

| height = {{convert|1505|mm|in|1|abbr=on}} (1996–2004)
{{convert|1559|mm|in|1|abbr=on}} (2004–2009)
{{convert|1564|mm|in|1|abbr=on}} (2009–2020)

}}

Launched in October 1998 in Brazil, the first-generation FIAT Strada is the cargo carrying derivative of the "Project 178".{{cite press release|title=FIAT Strada: La "World Car" FIAT tre anni dopo |trans-title=FIAT Strada: FIAT's World Car, three years later |url=http://www.fiatpress.com/press/detail/5091|publisher=FCA EMEA Press comunicati stampa |date=24 April 1999 |language=it |url-status=dead |archive-url=https://web.archive.org/web/20181011214452/http://www.fiatpress.com/press/detail/5091 |archive-date=2018-10-11}}. The FIAT Strada was made to replace the FIAT City, a pickup version of the Fiorino, a commercial derivative of the FIAT Uno. The Strada features a maximum loading capacity of {{convert|700|kg|lb|0|abbr=on}} and a cargo space of {{convert|1770|mm|in|1|abbr=on}} x {{convert|1314|mm|in|1|abbr=on}}.

In Europe the FIAT Strada was launched in April 1999 with two engines: the 1.2 Fire petrol with {{cvt|73|hp-metric|kW|0}} and the 1.7 turbodiesel with {{cvt|70|hp-metric|kW|0}}.{{cite web |title=FIAT Strada lancio europeo |url=http://www.fiatpress.com/press/article/fiat-strada |publisher=FCA EMEA Press comunicati stampa |date=29 April 1999 |language=it |url-status=dead |archive-url=https://web.archive.org/web/20181011214432/http://www.fiatpress.com/press/article/fiat-strada |archive-date=2018-10-11}}

File:Fiat Strada MK1.JPG|1996-2000 FIAT Strada rear

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, FIAT do Brasil launched the first version of a FIAT Strada Adventure, with "off-road" looks.

File:2004 Fiat Strada Pickup.jpg|2001 FIAT Strada

File:Fiat Strada JTD Pickup Base Palio 2G 2001-2004 backleft 2008-03-03 U.jpg|2001 FIAT Strada rear

File:Fiat Strada (2004) pocket sized Ute photographed in Oostburg (2013).jpg|2004 FIAT Strada (extended cab, Europe)

The new Mark III was launched in 2004. It has a revised front and interior design taken from the FIAT Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. FIAT South Africa also introduced the X-Space model, which stretches the cab by {{convert|30|cm|in|abbr=on}}. This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with {{cvt|85|hp-metric|kW|0}} and Euro 4 standard emission level.

File:Fiat Strada III front 20100515.jpg|2004 FIAT Strada

File:Fiat Strada III rear 20100515.jpg|2004 FIAT Strada rear

{{clear left}}

Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010. The design is inspired by the FIAT Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style{{cite web |title=Nova FIAT Strada Sporting |url=http://sobrecarros.com.br/nova-fiat-strada-sport/ |publisher=Sobre Carros |access-date=26 May 2013 |language=pt}} with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, FIAT do Brazil introduced a new double-cab version{{cite web |title=FIAT Strada doppia cabina |publisher=OmniAuto.it |url=http://www.omniauto.it/magazine/8776/fiat-strada-doppia-cabina |access-date=1 July 2009|language=it}} (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the FIAT 1.4-L 16V Fire Flex (85 PS) and the 1.8-L 16-V Ecotec Flex (114 PS). For diesel, the FIAT 1.3-L 16V Multijet unit with {{Convert|87|PS|kW hp|0|abbr=on}} is also available{{cite web|url=http://www.autocarbe.com/fiat/argentina-fiat-launches-strada-multijet/ |title=Argentina: FIAT Launches Strada Multijet |publisher=AutoCarbe.com |access-date=8 March 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110915001731/http://www.autocarbe.com/fiat/argentina-fiat-launches-strada-multijet/ |archive-date=September 15, 2011}}.

The FIAT Strada was relaunched for Italy and other selected European markets in 2012.{{Cite web |publisher=Italiaspeed.com |url=http://www.italiaspeed.com/2012/cars/fiat_professional/03/strada_by_lumberjack/0303.html |title=FIAT teams up with an Italian clothing company for special edition Strada |access-date=3 March 2012 }}

File:New Fiat Strada MK4 2010 1.3 Multijet in Avelllino (Italy).jpg|2009 FIAT Strada Adventure

File:Fiat Strada 1.8 Adventure Crew Cab 2010.jpg|2010 FIAT Strada Adventure

File:Fiat-Strada-Adventure-Aggressive-and-a-Spirit-of-Offroad.jpg|2012 FIAT Strada Adventure

File:Fiat Strada 1.4 Working Crew Cab 2011 (11198494734).jpg|2011 FIAT Strada Working in double-cab version

File:Fiat Strada Adventure 1.3 JTD Multijet Lumberjack (IV) – Heckansicht, 5. Oktober 2013, Münster.jpg|2012 FIAT Strada Adventure rear

At the end of 2013, FIAT unveiled the latest facelift of the Strada (as a model year 2014){{Cite web |url=http://es.autoblog.com/2013/10/16/el-fiat-strada-recibe-otro-restyling/ |archiveurl=https://web.archive.org/web/20140514163615/http://es.autoblog.com/2013/10/16/el-fiat-strada-recibe-otro-restyling/ |url-status=dead |title=FIAT Strada 2014 (facelift) |archivedate=May 14, 2014}} based on the 2009 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with the suicide-style rear doors. Three versions are sold in South America: Working, Trekking and Adventure with four different body styles.

For the 2015 model year, the FIAT Strada was rebadged by Ram Trucks for the Mexican market as the Ram 700{{Cite web |date=October 31, 2014 |title=FIAT Strada Turns Into the Ram 700 for Mexico |url=https://www.carscoops.com/2014/10/fiat-strada-turns-into-ram-700-for/ |website=CarScoops}}.

In 2018, total sales of the FIAT Strada in the Brazilian market surpassed 1.4 million of units.{{Cite web|url=http://www.fcapress.com.br/pt/fiat/verRelease/2148.do |title=1.4 million unit sold in Brazil}}

File:Fiat Strada 1.4 Trekking Crew Cab 2015 (16887528745).jpg|2015 FIAT Strada Trekking

File:Fiat Strada 20150831-IMG 20150831 143221.JPG|2015 FIAT Strada Adventure

File:RAM 700 pick-up Adventure.jpg|RAM 700 Adventure

{{clear}}

{{Infobox automobile

| name = FIAT Strada
Second generation

| image = Fiat Strada Mk6 Volcano in Uruguay - front.jpg

| model_code = 281{{cite web|url=https://parabrisas.perfil.com/noticias/adelantos/fiat-continua-con-el-desarrollo-de-la-nueva-strada-en-sintonia-con-toro-brasil-pick-up-liviana-compacta-suv-auto-presentacion-2020.phtml |title=FIAT continúa con el desarrollo de la nueva Strada en sintonía con Toro |date=26 August 2019 |access-date=12 June 2020 |language=pt}}

| aka = RAM 700 (Mexico)

| production = 2020–present

| body_style = 4-door pick-up

| platform = MC-P

| related = {{ubl

| FIAT Cronos

| FIAT Argo

| FIAT Pulse

}}

| engine = {{ubl

| Petrol:

| 1.0 L FIAT Firefly T200 turbo I3

| 1.3 L FIAT Firefly I4

| 1.4 L FIAT Fire I4

}}

| transmission = 5-speed manual
7-speed CVT

| wheelbase = {{convert|2737|mm|in|1|abbr=on}}

| length = {{convert|4474|mm|in|1|abbr=on}}

| width = {{convert|1732|mm|in|1|abbr=on}}

| height = {{convert|1585|mm|in|1|abbr=on}}

}}

The second generation of the FIAT Strada (codeproject 281) was presented on June 26, 2020 in Brazil and is based on the new MC-P modular platform derived from the FIAT Argo with the front MacPherson suspension and part of the cabin taken from the FIAT Mobi model and the rear suspension taken from the Brazilian FIAT Fiorino (327). For the first time the Strada was produced in the double cab 4-door version with 5-seats.{{cite web|url=https://www.carscoops.com/2020/04/2021-fiat-strada-debuts-with-new-looks-and-more-capability/|title=FCA's New 2021 FIAT Strada Is A Small Pickup Truck For South America|work=Carscoops |date=7 April 2020|access-date=12 June 2020|editor=carscoop.com}}

The second generation of FIAT Strada introduce the large silver-colored FIAT front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters. The side and tail, on the other hand, appear more classic, with the possibility of choosing between the two and four-door versions featuring a different capacity: 720 kg and 1,354 liters for the first and 650 kg and 844 liters for the second. In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 211 mm and a front angle of attack of 24 degrees. The interior reproduces some of the contents of the FIAT Uno (327) produced in Brazil, even if some secondary controls are modified. In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto.

Starting on 18 November 2020, the rebadged RAM 700 saw a new generation for the Mexican market. It is offered in the SLT (regular and crew cab), Bighorn, and Laramie trim levels.{{Cite web|url=https://www.motorpasion.com.mx/industria/ram-700-2021-precios-versiones-equipamiento-mexico|title = RAM 700 2021: Precios, versiones y equipamiento en México|date = 18 November 2020}}

File:Fiat Strada 2020 Volcano in Montevideo (back).jpg|FIAT Strada Volcano Rear view

File:Ram 700 Big Horn 1.4 CD 2021.jpg|RAM 700

The range of engines consist in the FIAT 1.4 Fire EVO Flex 8 valve (85 HP petrol and 88 HP ethanol) of the Endurance versions and the 1.3 Firefly Flex 8 valve (101 HP petrol and 109 HP ethanol) of the Freedom, Volcano and ranch, both with the five-speed manual gearbox gears and simulated 7-speed cvt-type automatic transmission and the E-Locker traction control system. As of August 2023, the Ultra and Ranch versions will feature the new 1.0-liter gasoline/ethanol turbo engine, producing 125/130hp and 20.4 kgfm coupled to a CVT gearbox that simulates 7 gears.

{{clear-left}}

The Strada has 4 airbags, electronic stability control (ESC) Ventilated Front disc brakes and drum brakes in the rear.{{Cite web|url=https://autotest.com.ar/pruebas/test-drive-fiat-strada-vplcano/|title=Test Drive FIAT Strada Volcano|date=January 12, 2022|website=Revista Auto Test Digital}}{{Cite web|url=https://www.elcarrocolombiano.com/lanzamientos/ram-700-2022-en-colombia-precios-versiones-y-caracteristicas/|title=RAM 700 2022 en Colombia: Precios, versiones y características|first=Fabián Rojas|last=Castañeda|date=August 23, 2021}}

The Latin American Strada with airbags and ESC received 1 star from Latin NCAP in 2022 under its new protocol (similar to Euro NCAP 2014){{Cite web |url=https://www.latinncap.com/en/media-area/new/86350337c9bfa8/latin-ncap-latest-results-fiat-strada--ram-700-surprises-with-only-one-star|title=Latin NCAP latest results: FIAT Strada / RAM 700 surprises with only one star|website=LATIN NCAP }}

{{clear}}

File:Fiat-Strada-Side-(More-Processed).jpg was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.]]

• Fiat Ritmo — an earlier Fiat car which was sold as the "Strada" in some markets
• Fiat Palio — the recent Strada's base car
• Fiat Albea
• Fiat Siena

{{-}}

{{Reflist}}

{{Commons category|Fiat Strada}}

• [https://web.archive.org/web/20130528084816/http://www.fiat.com.br/monte-seu-carro/ Brazilian official website]

{{Fiat}}

{{Fiat timeline (South America)}}

{{Fiat Automobiles timeline (Europe) 1980 to date}}

{{Ram}}

{{Ram Truck Timeline}}

Strada

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