Finding Forever

Common explains that "Finding Forever really means to find a place in music where you can exist forever. Music can be forever if you make it from the heart, if you make it from the soul and it’s good. And I look at music like Bob Marley's or Marvin Gaye's or Stevie Wonder's or A Tribe Called Quest's, that's forever music. And I’m continuing on the quest to make forever music."Moss, Carey (February 17, 2006)! [https://web.archive.org/web/20070701155156/http://www.mtv.com/news/articles/1524427/20060216/common.jhtml Common Wants Kanye for His Own Forever (No Diamonds Required)]. MTV. Accessed May 13, 2007.

Common also says: "And now with the death of J Dilla and other things, you start thinking about forever lasting for real through music [...] Jay Dee will last forever through his music and hopefully generations down the line will know about Common through his music. And it's also saying: I been doing this for a nice period of time, so I'm trying to find the place where I can keep existing in the game and make music I love."Reid, Shaheem (May 24, 2006). [https://web.archive.org/web/20060908203734/http://www.mtv.com/news/articles/1532320/20060523/common.jhtml Common, Kanye Going for 'Glory' on Raw, Soulful New Songs]. MTV. Accessed May 13, 2007.

Common began working on the album in early 2006, recording it throughout the United States, New Zealand, Australia, Hawaii, and Spain with Kanye West.Collins, Hattie (July 28, 2007). [http://music.guardian.co.uk/urban/story/0,,2136496,00.html House of Common]. Guardian Unlimited. Accessed October 31, 2007.Myrie, Russell (June 29, 2007). [http://arts.independent.co.uk/music/features/article2718300.ece Interview: Chicago's cerebral rapper Lonnie Rashid Lynn Jr]{{dead link|date=August 2021|bot=medic}}{{cbignore|bot=medic}}. The Independent. Accessed October 31, 2007.Stack, Tim (June 23, 2006). [https://www.ew.com/ew/article/0,,1207356,00.html Go West, Young Man] {{Webarchive|url=https://web.archive.org/web/20150108150517/http://www.ew.com/ew/article/0,,1207356,00.html |date=January 8, 2015 }}. Entertainment Weekly. Accessed October 31, 2007. Most of the album was recorded while he was filming his roles in American Gangster and Smokin' Aces. Common explained that "if you working on a movie or something ... [there is] less weight on writing the songs... At a certain point, as an artist, you go through things like, 'Man, I gotta make something better than what I did before.' [But] I didn't feel like that this time, like I got to make this better than Be. I wanted to make a better album... I definitely felt freer."Rodriguez, Jayson (April 11, 2007). [https://web.archive.org/web/20070416080337/http://www.mtv.com/news/articles/1556781/20070410/common.jhtml Kanye West, Lily Allen Finding Something in Common]. MTV. Accessed June 13, 2007. Kanye West described the recording sessions as "a real easy environment".Reid, Shaheem (April 19, 2006). [https://web.archive.org/web/20060423101725/http://www.mtv.com/news/articles/1528967/04182006/west_kanye.jhtml Kanye Says He Won't Do 'Fast-Food' Music – 'M:i:III' Track Took 50 Hours]. MTV. Accessed October 31, 2007.

Common said that on some tracks, Kanye tried to chop the samples in a similar way to Dilla as a way of honoring him. It has also been said that Kanye West attempted to bring back a really soulful feel to the album. "It's gonna be like College Dropout and Be and Illmatic all combined together".

"Sometimes you forget to just rap," Common explained when going back over a few of his past missteps. "I've been doing albums so long, so I look for new challenges. I spit so much on the first albums – and not to say I was the ultimate spitter, but I did it so much that I was looking for new things to do as a writer. I think that's where that stems from, me not really going hard on the rhymes. 'Cause I wanted to take on new subject matters and different things so I could grow and keep it interesting for me. But then you do get to the essence of what you are here for. And I love to rhyme. It does come out[...]"

Common and Kanye West debuted "Southside Super Bowl" on VH1's Super Bowl Pre Bash. The track is remade for Finding Forever under the alias "Southside".

Released on May 22, 2007, "The People" featuring a chorus by Dwele is the first single on Finding Forever, and produced by Kanye West. On the track, Common name-checks J Dilla and DJ Premier, rapping, "My daughter found Nemo/ I found the new Primo." He added that "The People" "is really a declaration of who I am right now."

The first video shot for the album, as well the second single for this album is "The Game." It contains free associative lyrics and a 1990s style boom bap beat. The duo brought in DJ Premier to scratch a chorus out of lines from "Half Good, Half Sinner" by O.C.

The third single is "Drivin' Me Wild", which features Lily Allen.Concepcion, Mariel (July 12, 2007). [https://web.archive.org/web/20070716011209/http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003611205 Common Rapping for Zune, Starbucks]. Billboard. Accessed October 31, 2007. Its video premiered on YouTube on September 1, 2007.

The fourth single was "I Want You", mixed by Dylan "3-D" Dresdow and produced by will.i.am of the Black Eyed Peas. The music video was co-directed by Kerry Washington.

{{Music ratings

| MC = 73/100{{cite web |url=https://www.metacritic.com/music/finding-forever/common |title=Reviews for Finding Forever by Common |website=Metacritic |access-date=January 20, 2013}}

| rev1 = AllMusic

| rev1Score = {{Rating|3.5|5}}{{cite web |url=https://www.allmusic.com/album/finding-forever-mw0000477178 |title=Finding Forever – Common |website=AllMusic |access-date=February 22, 2016 |last=Kellman |first=Andy}}

| rev2 = The A.V. Club

| rev2Score = B+{{cite web |url=https://www.avclub.com/review/common-emfinding-foreverem-7653 |title=Common: Finding Forever |work=The A.V. Club |date=August 1, 2007 |access-date=February 22, 2016 |last=Rabin |first=Nathan |author-link=Nathan Rabin}}

| rev3 = Entertainment Weekly

| rev3Score = B+{{cite magazine |url=https://www.ew.com/article/2007/07/27/finding-forever |title=Finding Forever |magazine=Entertainment Weekly |date=July 27, 2007 |access-date=October 28, 2011 |last=Drumming |first=Neil}}

| rev4 = The Irish Times

| rev4Score = {{Rating|4|5}}{{cite news |url=https://www.irishtimes.com/culture/for-the-common-good-1.952637 |title=For the Common good |newspaper=The Irish Times |date=August 3, 2007 |access-date=February 22, 2016 |last=Carroll |first=Jim |author-link=Jim Carroll (journalist)}}

| rev5 = Los Angeles Times

| rev5Score = {{Rating|3|4}}{{cite news |url=https://www.latimes.com/archives/la-xpm-2007-jul-29-ca-common29-story.html |title=Here's the Common thread |work=Los Angeles Times |date=July 29, 2007 |access-date=February 22, 2016 |last=Wang |first=Oliver}}

| rev6 = MSN Music (Consumer Guide)

| rev6Score = A−{{cite web |url=http://www.robertchristgau.com/xg/cg/cg2007-09.php |title=Consumer Guide |work=MSN Music |date=September 2007 |access-date=February 22, 2016 |last=Christgau |first=Robert |author-link=Robert Christgau}}

| rev7 = NME

| rev7Score = 7/10{{cite journal |url=https://www.nme.com/reviews/8872 |title=Common: Finding Forever |journal=NME |date=August 14, 2007 |access-date=February 22, 2016 |last=Cashmore |first=Pete |archive-url=https://web.archive.org/web/20160305133946/http://www.nme.com/reviews/8872 |archive-date=March 5, 2016}}

| rev8 = Pitchfork

| rev8Score = 5.6/10{{cite web |url=https://pitchfork.com/reviews/albums/10483-finding-forever/ |title=Common: Finding Forever |work=Pitchfork |date=July 30, 2007 |access-date=January 20, 2013|last=Patrin |first=Nate}}

| rev9 = Rolling Stone

| rev9Score = {{Rating|3.5|5}}{{cite magazine |url=https://www.rollingstone.com/music/albumreviews/finding-forever-20070801 |title=Finding Forever |magazine=Rolling Stone |date=August 1, 2007 |access-date=January 20, 2013 |last=Hoard |first=Christian}}

| rev10 = Spin

| rev10Score = {{Rating|4.5|5}}{{cite journal |url=https://books.google.com/books?id=Ezn8AaqFtHUC&pg=PA101 |title=Just Rhymin' |journal=Spin |volume=23 |issue=8 |date=August 2007 |access-date=February 22, 2016 |last=Golianopoulos |first=Thomas |page=101}}

}}

Finding Forever received mainly positive reviews from music critics. On Metacritic, it was given a score of 73 out of 100 based on "generally favorable reviews". Pitchfork criticized it for being "tired". Rolling Stone similarly criticized it for being boring at times (though they gave a generally positive review). Vibe gave it a score of four out of five stars and said it "captures Common maturing gracefully into his--and hip hop's--middle age at a time when many peers are either talking retirement or being forced into it."[https://books.google.com/books?id=qSYEAAAAMBAJ&pg=PA73&dq=Common+Finding+Forever+vibe Vibe review] The Village Voice gave it a favorable review and said, "Common delivers the expected--political, lover-man, and battle rhymes told with wit and complexity over street-commercial beats--in spades."{{cite news|author=Miles Marshall Lewis |url=http://www.villagevoice.com/2007-07-24/music/common-s-simple-denominator/ |title=Common's Simple Denominator – Page 1 – Music – New York |newspaper=Village Voice |date=July 24, 2007 |access-date=October 28, 2011}} XXL gave it a score of XL (four out of five) and said, "Once again, Common makes timeless hip-hop seem easy."{{cite journal |url=http://www.xxlmag.com/reviews/2007/07/common-finding-forever/ |title=Common: Finding Forever |journal=XXL |date=July 10, 2007 |access-date=February 22, 2016}} About.com also gave it four stars out of five and called it "a must have" and "a taut, concise composition. There is no need to stop, pause or fast-forward over anything. Listen to it many times to catch the clever lyrics and absorb the multi-layered sound. J Dilla would be proud."{{cite web |author=Shannon Barbour |url=http://rap.about.com/od/previews/fr/FindingForever.htm |title=Common – Finding Forever Review |publisher=About.com |access-date=October 28, 2011 |archive-date=April 6, 2012 |archive-url=https://web.archive.org/web/20120406153120/http://rap.about.com/od/previews/fr/FindingForever.htm |url-status=dead }}

NME gave it a score of 7 out of 10 and said that the rest of the album "is soulful and intelligent where 'intelligent' is not exclusive to 'good beats and rhymes.' Which is what it's all about."{{cite magazine|author=Pete Cashmore |url=https://www.nme.com/reviews/8872 |title=Album Reviews - Common (Finding Forever) |magazine=NME |date=August 14, 2007 |access-date=January 20, 2013}} The A.V. Club gave it a B+ and said, "It's tight, cohesive, devoid of filler, refreshingly brisk (at 50 minutes long), and sonically and lyrically focused." Spin gave it a score of 9 out of 10 and called it "livelier, grittier and better." The Observer gave it four out of five and said it was Kanye West's skill "in embellishing a sample and his unerring eye for a soulful hook that is consistently bringing the best out of his mentor-turned-protege."{{cite news|author=Steve Yates |url=https://www.theguardian.com/music/2007/jul/15/popandrock10 |title=CD: Common, Finding Forever |newspaper=The Observer |date=July 14, 2007 |access-date=January 20, 2013}} Canadian magazine Now gave it three out of five and said, "If you can stomach the contrived slow jams and the sensitive soul-baring, there are a couple of decent joints produced by West."

Despite some minor criticisms, Finding Forever was well-received, yet did not reach the same respect as his previous album Be. The album has since been certified gold by the RIAA as of October 25, 2007. This album was No. 15 on Rolling Stone's list of the Top 50 Albums of 2007.ROBERT CHRISTGAU, DAVID FRICKE, CHRISTIAN HOARD, ROB SHEFFIELD (December 17, 2007). [https://web.archive.org/web/20071220102920/http://www.rollingstone.com/news/story/17601851/the_top_50_albums_of_2007/15 "The Top 50 Albums of 2007"] Rolling Stone. Retrieved December 20, 2007

Finding Forever was nominated for three 2008 Grammy Awards:

• Best Rap Album, for Finding Forever
• Best Rap Performance by a Duo or Group, for "Southside" (featuring Kanye West) (from Finding Forever) WON
• Best Rap Solo Performance, for "The People" (featuring Dwele) (from Finding Forever)

Information is based on the album's liner notes.{{cite AV media notes|title= Finding Forever |year= 2007 |type= booklet |publisher= GOOD Music, Geffen}}

{{track listing

| extra_column = Producer(s)

| title1 = Intro

| writer1 = Derrick Hodge

| extra1 = Derrick Hodge

| length1 = 1:17

| title2 = Start the Show

| writer2 = {{hlist|Lonnie R. Lynn|Kanye West|Alan Bergman|Marilyn Bergman|Michel Legrand}}

| extra2 = Kanye West

| note2 = featuring Kanye West

| length2 = 3:14

| title3 = The People

| writer3 = {{hlist|Lynn|West|Gil Scott-Heron}}

| extra3 = Kanye West

| note3 = featuring Dwele

| length3 = 3:24

| title4 = Drivin' Me Wild

| writer4 = {{hlist|Lynn|West|Charles Stepney|Lloyd Webber}}

| extra4 = Kanye West

| note4 = featuring Lily Allen

| length4 = 3:42

| title5 = I Want You

| writer5 = {{hlist|Lynn|Will Adams|Gene McDaniels}}

| extra5 = will.i.am

| note5 = featuring will.i.am

| length5 = 4:30

| title6 = Southside

| writer6 = {{hlist|Lynn|West|Don Covay}}

| extra6 = Kanye West

| note6 = featuring Kanye West

| length6 = 4:44

| title7 = The Game

| writer7 = {{hlist|Lynn|West|Soul Ekos}}

| extra7 = Kanye West

| note7 = featuring DJ Premier

| length7 = 3:32

| title8 = U, Black Maybe

| writer8 = {{hlist|Lynn|West|Stevie Wonder}}

| extra8 = Kanye West

| note8 = featuring Bilal

| length8 = 5:02

| title9 = So Far to Go

| writer9 = {{hlist|Lynn|James Yancey|Michael Archer|Ernie Isley|Marvin Isley|O'Kelly Isley Jr.|Ronald Isley|Rudolph Isley|Chris Jasper}}

| extra9 = J Dilla

| note9 = J Dilla featuring Common & D'Angelo

| length9 = 4:27

| title10 = Break My Heart

| writer10 = {{hlist|Lynn|West|George Duke}}

| extra10 = {{hlist|Kanye West}}

| length10 = 3:39

| title11 = Misunderstood

| writer11 = {{hlist|Lynn|Devon Harris|Bennie Benjamin|Gloria Caldwell|Sol Marcus}}

| extra11 = Devo Springsteen

| length11 = 4:46

| title12 = Forever Begins

| writer12 = {{hlist|Lynn|West|Paul Simon}}

| extra12 = Kanye West

| length12 = 7:36

}}

{{track listing

| extra_column = Producer(s)

| headline = iTunes and United Kingdom Bonus Track

| title13 = Play Your Cards Right

| writer13 =

| extra13 = Karriem Riggins

| note13 = featuring Bilal

| length13 = 3:07

}}

Sample credits

• "Start the Show" contains a sample from "The Windmills of Your Mind", as performed by Dorothy Ashby, written by Alan Bergman, Marilyn Bergman, and Michel Legrand.
• "The People" contains elements of "Long Red" by Mountain and samples from "We Almost Lost Detroit", written and performed by Gil Scott-Heron.
• "Drivin' Me Wild" contains samples from "Love Has Fallen on Me", as performed by The New Rotary Connection, written by Charles Stepney and Lloyd Webber.
• "I Want You" contains samples from "Feel Like Makin' Love, as performed by Bob James, written by Gene McDaniels.
• "Southside" contains excerpts from "If There's a Will There's a Way", written by Don Covay.
• "The Game" contains samples of "Tezeta", as performed by Seyfu Yohannes, written by Soul Ekos.
• "U, Black Maybe" contains samples from "Black Maybe", as performed by Syreeta, written by Stevie Wonder.
• "So Far to Go" contains samples from "Don't Say Goodnight (It's Time for Love)", as performed by The Isley Brothers, written by Ernie Isley, Marvin Isley, O'Kelly Isley Jr., Ronald Isley, Rudolph Isley, and Chris Jasper.
• "Break My Heart" contains samples from "Someday", written and performed by George Duke.
• "Misunderstood" contains samples from "Don't Let Me Be Misunderstood", as performed by Nina Simone, written by Bennie Benjamin, Gloria Caldwell, and Sol Marcus.
• "Forever Begins" contains samples from "50 Ways to Leave Your Lover", written and performed by Paul Simon.

{{col-begin}}

{{col-2}}

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{{col-end}}

{{Certification Table Top}}

{{Certification Table Entry|region=United States|type=album|artist=Common|title=Finding Forever|award=Gold|relyear=2007|certyear=2007|access-date=May 8, 2021}}

{{Certification Table Bottom|nosales=true}}

Technical credits[{{AllMusic|class=album|id=r1087602|pure_url=yes}} allmusic ((( Finding Forever > Credits )))]. Allmusic. Accessed October 31, 2007.

{{col-begin}}

{{col-2}}

• Engineers – Brian "B. Kyle" Atkins, Neil Baldock, Anthony Kilhoffer, Dylan Dresdow, Phil Strong
• Assistant – Dave Paul
• Mixing – Andrew Dawson, Mike Dean, Dylan Dresdow
• Illustrations – Nigel Evan Dennis

{{col-2}}

• A&R – Don-C
• Marketing – Tim Reid
• Photography – Nabil Elderkin
• Production Coordination – Cliff Feiman

{{col-end}}

{{Reflist|30em}}

• [http://www.common-music.com/ Common's official site]
• {{Metacritic album}}

{{Common (rapper)}}

{{BET Hip Hop Award for Album of the Year}}

{{Authority control}}

Category:2007 albums

Category:Common (rapper) albums

Category:Geffen Records albums

Category:Albums produced by Kanye West

Category:Albums produced by will.i.am

Category:Albums produced by Devo Springsteen

Category:Albums produced by J Dilla

Category:GOOD Music albums