Genesis Motor#Production aggregate

Hyundai conceived "Concept Genesis" in 2003 and introduced its first model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".{{cite press release |title=Hyundai to Unveil Concept Genesis Premium Sports Sedan |agency=PR Newswire |date=26 March 2007 |url=http://www.prnewswire.com/mnr/hyundai/27501/ |access-date=12 September 2008 |archive-url=https://web.archive.org/web/20081122061605/http://www.prnewswire.com/mnr/hyundai/27501/ |archive-date=22 November 2008 |url-status=dead }} The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.{{cite web |title=Let there be technology: What's under Hyundai's new Genesis sedan |publisher=Autoblog.com |date=17 June 2008 |author=Jonathon Ramsey |url=http://www.autoblog.com/2008/06/17/let-there-be-technology-whats-under-hyundais-new-genesis-seda/ |access-date=5 November 2015 |archive-date=6 September 2018 |archive-url=https://web.archive.org/web/20180906195408/https://www.autoblog.com/2008/06/17/let-there-be-technology-whats-under-hyundais-new-genesis-seda/ |url-status=live }} There was internal debate whether to sell the Genesis as a Hyundai, or to launch a new brand for it, either as a separate retail chain, or through Hyundai dealerships.{{Cite web|date=2010-06-14|title=The Hyundai Equus Story by John Krafcik|url=https://www.edmunds.com/car-reviews/features/hyundai-the-equus-story-by-john-krafcik.html|access-date=2021-06-16|website=Edmunds|language=en-us}} Hyundai introduced the Genesis as a Hyundai model in 2008 at the North American International Auto Show.{{cite news |title=Hyundai Unveils Genesis Premium Sports Sedan |url=http://worldwide.hyundai.com/WW/Corporate/News/News/DF_GT_GLOBALNEWS_041.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_GT_GLOBALNEWS_041&Row=5&totalRow=&selx2=genesis |access-date=24 November 2015 |publisher=Hyundai |date=13 January 2008 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304023039/http://worldwide.hyundai.com/WW/Corporate/News/News/DF_GT_GLOBALNEWS_041.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_GT_GLOBALNEWS_041&Row=5&totalRow=&selx2=genesis |url-status=live }}

Vice Chairman of Hyundai Motor Group, Chung Eui-sun, who is currently the Chairman of the company, led the entire process of launching the Genesis brand, from the initial planning stage to the recruitment of external personnel and organizational restructuring.{{Cite news |date=13 August 2023 |script-title=ko:정의선이 만든 제네시스, 판매 100만대 곧 돌파…걸린 시간은 |url=https://www.chosun.com/economy/auto/2023/08/13/QRC2HTOTMZCI5KP3SLWTJJCAB4/ |work=The Chosun Ilbo |language=Korean}}

In 2015, Chris Hosford, Hyundai's United States spokesman, cited three main reasons for making Genesis a stand-alone brand: Genesis had already experienced seven successful years in the luxury car market; Genesis ranked among the top three segment sellers; Customers showed an interest in a separate Genesis division.{{Cite web |date=5 November 2015 |title=Hyundai Accelerates Genesis into Its Own Luxury Brand |url=https://www.yahoo.com/autos/hyundai-accelerates-genesis-into-its-1293192727986230.html |url-status=live |archive-url=https://web.archive.org/web/20151117230128/https://www.yahoo.com/autos/hyundai-accelerates-genesis-into-its-1293192727986230.html |archive-date=17 November 2015 |access-date=5 November 2015 |publisher=Yahoo!}}

File:2017-Genesis-G90-V8-103.jpg was the first Genesis model.]]

Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015.{{cite press release|title=Genesis Brand Launches its First Model, G90 |url=http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-genesis-brand-launches-first-model-g90-151209.hub |publisher=Hyundai Motor Group |date=9 December 2015 |access-date=4 January 2016 |url-status=dead |archive-url=https://web.archive.org/web/20151222110351/http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-genesis-brand-launches-first-model-g90-151209.hub |archive-date=22 December 2015 }} Genesis launched in the United States in late 2016 with the G80 and G90. In the United States, Genesis vehicles are sold through certain existing Hyundai dealerships, with designated space for Genesis within the showrooms. In May 2021, Genesis launched in the European market alongside the debut of the Genesis G70.{{Cite web|url=https://www.caranddriver.com/news/a36397590/genesis-g70-shooting-brake-revealed/|title=Genesis G70 Shooting Brake Revealed in Full, and We Want One|first=Joey|last=Capparella|date=22 June 2021|website=Caranddriver.com|access-date=13 November 2021}} Genesis is now being marketed in South Korea, China, the Middle East, Russia, Canada, Australia, the United States, Europe, Japan and the rest of Asia.{{cite web |last1=Runk |first1=David |title=Flagship Hyundai Genesis G90 luxury sedan debuts in Detroit |url=http://www.chron.com/cars/article/Flagship-Hyundai-G90-luxury-sedan-debuts-in-6756369.php#item-38488 |website=Houston Chronicle |date=13 January 2016 |access-date=14 January 2016 |archive-date=14 June 2018 |archive-url=https://web.archive.org/web/20180614021232/https://www.chron.com/cars/article/Flagship-Hyundai-G90-luxury-sedan-debuts-in-6756369.php#item-38488 |url-status=live }}{{Cite web|url=https://europe.autonews.com/automakers/hyundai-will-start-genesis-sales-europe-summer|title = Hyundai will start Genesis sales in Europe this summer|date = 4 May 2021}}

The initial Genesis vehicle was marketed in South Korea as the Genesis G90, which is the brand's flagship model. In late 2016, the brand launched in the United States with two models: the G80 (previously sold as the Hyundai Genesis), and G90. On 14 September 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea.{{cite press release |url=https://www.genesisnewsusa.com/en-us/releases/66 |title=Genesis G70 resets expectations of customer-focused performance and luxury |publisher=Genesis |location=US |date=14 September 2017 |access-date=7 April 2019 |archive-date=6 September 2018 |archive-url=https://web.archive.org/web/20180906090400/https://www.genesisnewsusa.com/en-us/releases/66 |url-status=live }} The G70 was introduced to the United States market during the 2018 New York Auto Show on 28 March 2018.{{cite press release |url=https://www.genesisnewsusa.com/en-us/releases/87 |title=Genesis premieres the 2019 G70 at the New York International Auto Show |publisher=Genesis |location=US |date=28 March 2018 |access-date=7 April 2019 |archive-date=3 April 2019 |archive-url=https://web.archive.org/web/20190403203353/https://www.genesisnewsusa.com/en-us/releases/87 |url-status=live }}

In September 2021, Genesis announced its electrification brand vision, which included launching all new vehicles as electric vehicles after 2025; The brand has decided to produce all new vehicles to be launched from 2025 as fuel cell-based or battery-based electric vehicles, and also plans to sell only electric vehicles in its sales network. The brand has established a plan to achieve carbon neutrality by 2035, making net carbon emissions zero by stopping the sale of internal combustion engine vehicles.{{Cite news |date=3 September 2019 |script-title=ko:"제네시스 2025년부터 신차는 모두 전기차로" |url=https://www.donga.com/news/Economy/article/all/20210903/109069686/1 |work=The Dong-A Ilbo |language=Korean}} In August 2024, a revised version of the plan was announced, which included a push for a hybrid transition.{{Cite news |date=29 August 2024 |script-title=ko:제네시스, 2027년부터 全 차종에 하이브리드 내놓는다 |url=https://www.chosun.com/economy/auto/2024/08/29/WDUVT2BTLZC2DJVTI5YMQ3SGJI/ |work=The Chosun Ilbo |language=Korean}}

The brand's first SUV, the GV80, formally debuted on 14 January 2020.{{Cite web|url=https://www.caranddriver.com/news/a30521634/2021-genesis-gv80-photos-info/|title=Genesis Finally Has an SUV, the GV80|work=Car and Driver|last=Quiroga|first=Tony|date=14 January 2020|access-date=14 January 2020|archive-date=31 December 2020|archive-url=https://web.archive.org/web/20201231095928/https://www.caranddriver.com/news/a30521634/2021-genesis-gv80-photos-info/|url-status=live}} In April 2021, Genesis unveiled its first production electric vehicle, the Electrified G80.{{Cite web|title=FormaCar: Genesis Electrified G80 bows with dual motors, up to 500 km / 310 mi of range|url=https://www.formacar.com/en/news/view/34746.html|access-date=2021-04-23|website=Formacar.com}} At the 2021 Shanghai International Automobile Industry Exhibition, Genesis showed three new vehicles: the Electrified G80, the Genesis X Concept, and an EV-based Gran Turismo concept car.{{Cite web|last=Tires & Parts News|title=Genesis Premieres the First Electric Vehicle at Auto Shanghai 2021|url=https://tiresandparts.net/news/genesis-premieres-the-first-electric-vehicle-at-auto-shanghai-2021/|access-date=2021-04-23|website=Tires & Parts News|date=21 April 2021 |language=en-US}} In August 2021, Genesis released images of the latest GV60, the new EV SUV for the brand.{{Cite web|url=https://paultan.org/2021/08/19/genesis-gv60-revealed-suv-is-first-dedicated-ev/|title=Genesis GV60 revealed – SUV is first dedicated EV|website=Paultan.org|date=19 August 2021|access-date=13 November 2021}}

Since the brand's launch in November 2015, a total of 1,008,804 vehicles have been sold through August 2023.

File:Genesis G90 RS4 Velvet Burgundy Dune Beige Two-tone (3).jpg

The Genesis X Gran Berlinetta Vision Gran Turismo, unveiled in November 2022, uses colors that embody Korean beauty and sentiment. The exterior color is Crane White, a pearly white color inspired by the shape of a crane. The interior uses two colors inspired by the roofs of traditional Korean houses. Giwa Navy is inspired by the roof tiles of traditional houses Hanok, and Dancheong Orange is inspired by dancheong, a coloring technique used to paint patterns on traditional Korean wooden buildings.{{Cite news |date=24 April 2023 |script-title=ko:"이정도면 진짜 나오겠네"…'멋진車' 제네시스 오픈카, 伊도 반했다 |url=https://m.mk.co.kr/news/business/10719934 |work=Maeil Business Daily |language=Korean}}

One of Genesis' unique designs, the G-Matrix pattern, was inspired by the way light reflects off of a diamond. The pattern is applied to the interior and exterior of the vehicle.{{Cite news |date=29 September 2020 |script-title=ko:제네시스, 지-매트릭스 패턴 위장필름으로 감싼 GV70 첫 공개 |url=https://www.hankyung.com/article/202009292144Y |work=Korea Economic Daily |language=Korean}} Genesis' interior design philosophy is "the beauty of space." The G90 has a mixture of cutting-edge technology and analog sensibility.{{Cite news |date=14 December 2021 |script-title=ko:'회장님 車 끝판왕' 등장…현대자동차, 신형 제네시스 G90 출시 |url=https://www.donga.com/news/Economy/article/all/20211214/110772840/1 |work=The Dong-A Ilbo |language=Korean}}

The smart posture control system jointly developed by Genesis and Seoul National University College of Medicine was installed in the first-generation G90. It is a technology that automatically adjusts the seat, steering wheel, outside mirrors, and head-up display according to the driver's physical characteristics.

File:Genesis G90 RS4 Vik Black (94).jpg

The Gen 2 G90 released in 2021 has a multi-hardness foam pad technology that varies the degree of softness depending on the thigh area, including an electric footrest. The ergo motion seat is a seat that improves the seating comfort of the driver and rear seat passengers with a pneumatic system, and is a technology that was first applied to Genesis; Seven air pockets installed inside the seat, such as the cushion and backrest, inflate depending on the driving mode to induce the most comfortable posture and reduce fatigue.{{Cite news |date=28 September 2023 |title='100만대 돌파' 제네시스...'고급스러운 탑승감' 어떻게 만드나 |url=https://www.yna.co.kr/view/AKR20230927098000003 |work=Yonhap News |language=Korean}} In the case of the seats, there were about 10 revisions made during the pilot stage, which is the mass production verification stage, and the size and spacing of the stitching holes on the seat surface were meticulously examined. A professional evaluation team was formed for the seats, and through driving evaluations, a standard was created that was as quantifiable as possible, and a blind comparative evaluation was conducted.

Active Rear-Wheel Steering (RWS) reduces the turning radius by turning the rear wheels 4 degrees in the opposite direction of the front wheels when making a U-turn and by 2 degrees when changing lanes.{{Cite news |date=13 January 2022 |title=제네시스 G90 공식 출시... "수행기사 의전교육도 해드립니다" |url=https://www.chosun.com/economy/auto/2022/01/13/YFGQ264CGZAZDBCG436XSMCWUU/ |work=The Chosun Ilbo |language=Korean}}

The Genesis Adaptive Control Suspension (GACS) is a fusion of electronically controlled suspension system and chassis integration control functions, which allows for more free control of damping force by adding built-in valves to the existing external valves. The first class VIP seats were developed by the brand after analyzing first class aircraft seats.{{Cite news |date=10 December 2015 |script-title=ko:'최초' 수식어 14개...'신기술'로 달리는 제네시스 |url=https://www.khan.co.kr/article/201512101542181 |work=Kyunghyang Shinmun |language=Korean}}

The multi-chamber air suspension that adjusts the stiffness of the air spring into three stages depending on driving conditions and drive mode.

Between November 2015 and October 2018, Genesis sold 206,882 vehicles; of the total, 127,283 were G80 models, 52,417 were G90 units, and 27,182 were G70s.{{cite web

|url=http://www.koreaherald.com/view.php?ud=20181104000034

|title=Hyundai's Genesis models surpass 200,000 units in global sales

|date=4 November 2018

|website=The Korea Herald

|publisher=Korea Herald

|access-date=30 April 2019

|archive-date=29 April 2019

|archive-url=https://web.archive.org/web/20190429100725/http://www.koreaherald.com/view.php?ud=20181104000034

|url-status=live

}} Between November 2015 and August 2023, Genesis sold 1 million vehicles.{{Cite news |date=17 September 2023 |script-title=ko:제네시스, 글로벌 100만대 판매 돌파...가장 많이 팔린 차는 'G80' |url=https://www.khan.co.kr/article/202309171824001 |work=Kyunghyang Shinmun |language=Korean}}

Genesis is the official sponsor of the NFL, the Genesis Invitational at the Riviera Country Club, the Scottish Open,{{cite web |url=https://pulsenews.co.kr/view.php?year=2021&no=758057 |title=Genesis sales in US more than quadruple in July led by GV80 popularity |last1=Seo |first1=Jin-woo |last2=Lee |first2=Ha-yeon |date=21 August 2021 |website=pulsenews.co.kr |publisher=Maeil Business Newspaper |access-date=20 September 2021 |quote=It has become the title sponsor of the Scottish Open, one of Europe's most prestigious tournaments to be renamed "the Genesis Scottish Open," starting from 2022.}} and the Condé Nast International Conference.{{cite web |url=https://www.prnewswire.com/news-releases/the-official-luxury-car-of-the-nfl-invites-football-fans-to-the-super-bowl-experience-driven-by-genesis-300591454.html |title=The Official Luxury Car Of The NFL Invites Football Fans To The "Super Bowl Experience Driven By Genesis" |date=31 January 2018 |website=prnewswire.com |publisher=PR News Wire |access-date=30 April 2019 |archive-date=30 April 2019 |archive-url=https://web.archive.org/web/20190430221733/https://www.prnewswire.com/news-releases/the-official-luxury-car-of-the-nfl-invites-football-fans-to-the-super-bowl-experience-driven-by-genesis-300591454.html |url-status=live }}{{cite web |url=https://www.genesis.com/kr/en/brand-news-detail.html?news_seq=73 |title=GENESIS SPONSORS THE 2018 CONDÉ NAST INTERNATIONAL LUXURY CONFERENCE |date=19 April 2018 |website=Genesis.com |publisher=Genesis |access-date=30 April 2019 }}{{Dead link|date=May 2024 |bot=InternetArchiveBot |fix-attempted=yes }} Architect Rem Koolhaas designed the world's first ever Genesis showroom in Seoul's Gangnam district.{{cite web |url=https://www.architecturaldigest.com/story/rem-koolhaass-oma-designs-sleek-showroom-hyundais-genesis |last=Berk |first=Brett |title=Rem Koolhaas's OMA Designs a Sleek Showroom for Hyundai's Genesis |date=8 February 2018 |website=architecturaldigest.com |publisher=Architectural Digest |access-date=30 April 2019 |archive-date=30 April 2019 |archive-url=https://web.archive.org/web/20190430223336/https://www.architecturaldigest.com/story/rem-koolhaass-oma-designs-sleek-showroom-hyundais-genesis |url-status=live }} Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon.[http://www.genesisnewsusa.com/us/en/media/pressreleases/422/genesis-teams-up-with-amazon-to-bring-connected-cars-to-connected-homes Genesis] {{Webarchive|url=https://web.archive.org/web/20170112014954/http://www.genesisnewsusa.com/us/en/media/pressreleases/422/genesis-teams-up-with-amazon-to-bring-connected-cars-to-connected-homes |date=12 January 2017 }} Teams Up With Amazon to Bring Connected Cars To Connected Homes The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.{{Cite web |url=http://www.genesisnewsusa.com/us/en/media/pressreleases/765/genesis-launches-new-innovative-luxury-amenities-to-save-time-and-add-convenience |title=Genesis Launches New Innovative Luxury Amenities to Save Time and Add Convenience |access-date=30 January 2017 |archive-date=23 January 2017 |archive-url=https://web.archive.org/web/20170123132931/http://www.genesisnewsusa.com/us/en/media/pressreleases/765/genesis-launches-new-innovative-luxury-amenities-to-save-time-and-add-convenience |url-status=live }}

• Manfred Fitzgerald (2016–2019), former director at Lamborghini, was executive vice president & global head.{{cite web |url=https://news.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-announce-lead-151228 |title=Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand |date=28 December 2015 |website=news.hyundaimotorgroup.com |publisher=Hyundai Motor Group |access-date=3 May 2020 |quote=Hyundai Motor announced Manfred Fitzgerald, former director of brand and design at Lamborghini, to lead the Genesis brand from January 2016. |archive-date=29 March 2021 |archive-url=https://web.archive.org/web/20210329110447/https://news.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-announce-lead-151228 |url-status=live }}{{cite web |url=https://www.reuters.com/article/us-hyundai-motor-genesis/hyundai-motor-replaces-head-of-premium-genesis-brand-idUSKBN1X80WY |title=Hyundai Motor replaces head of premium Genesis brand |last=Jin |first=Hyunjoo |date=29 October 2019 |website=reuters.com |publisher=Reuters |access-date=3 May 2020 |quote=Hyundai Motor on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. |archive-date=5 November 2019 |archive-url=https://web.archive.org/web/20191105033349/https://www.reuters.com/article/us-hyundai-motor-genesis/hyundai-motor-replaces-head-of-premium-genesis-brand-idUSKBN1X80WY |url-status=live }}
• Bozhena Lalova (2016–2019), former interior designer at Mercedes-Benz, headed colour and trim.
• Alexander (Sasha) Selipanov (2017–2019), former designer of the Bugatti Chiron and Vision Gran Turismo, lead exterior and advanced design.{{cite web |url=https://www.automobilemag.com/news/luc-donckerwolke-and-the-international-team-behind-the-design-of-the-genesis-g70/ |title=Luc Donckerwolke and the International Team Behind the Design of the Genesis G70 |last=Ahrens |first=Ronald |date=27 October 2017 |website=automobilemag.com |publisher=Motor Trend Group |access-date=30 April 2019 |archive-date=1 May 2019 |archive-url=https://web.archive.org/web/20190501011700/https://www.automobilemag.com/news/luc-donckerwolke-and-the-international-team-behind-the-design-of-the-genesis-g70/ |url-status=live }}{{cite web |last=Loh |first=Edward |title=How Genesis' Dream Team Could Reinvent the Luxury Car – The Lohdown |url=https://www.motortrend.com/news/genesis-dream-team-luxury-car-lohdown/ |website=Motortrend |date=16 July 2018 |access-date=5 September 2018 |archive-date=3 February 2019 |archive-url=https://web.archive.org/web/20190203055620/https://www.motortrend.com/news/genesis-dream-team-luxury-car-lohdown/ |url-status=live }}{{cite web |url=https://www.motorauthority.com/news/1127637_meet-koenigsegg-s-sasha-selipanov-outlaw-designer-of-the-world-s-most-exclusive-cars |title=Meet Koenigsegg's Sasha Selipanov, outlaw designer of the world's most exclusive cars |last=Cole |first=Aaron |date=31 March 2020 |website=Motorauthority.com |publisher=Motor Authority |access-date=5 May 2020 |quote=Last year, Sasha joined Koenigsegg as its lead designer, stepping out from the regimen at nascent luxury automaker Genesis... |archive-date=26 September 2020 |archive-url=https://web.archive.org/web/20200926022852/https://www.motorauthority.com/news/1127637_meet-koenigsegg-s-sasha-selipanov-outlaw-designer-of-the-world-s-most-exclusive-cars |url-status=live }}

{{Main|List of Genesis vehicles}}

Genesis follows an alphanumeric naming convention; sedan models are named by combining the letter "G" with a number (70, 80, 90, and so on), while crossovers are named by combining the letters "GV" and a number.{{cite press release|title=Hyundai Motor Launches New Global Luxury Brand, 'Genesis'|url=http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmg-hyundai-group-global-brand-genesis-launches-151104.hub|publisher=Hyundai Motor Group|date=4 November 2015|access-date=4 January 2016|url-status=dead|archive-url=https://web.archive.org/web/20160119152159/http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmg-hyundai-group-global-brand-genesis-launches-151104.hub|archive-date=19 January 2016}} Battery-powered versions of internal-combustion models are denoted by the word "Electrified" preceding the alphanumeric.

Genesis Magma is a special trim sub-brand of Genesis.{{Cite news |date=26 March 2023 |script-title=ko:럭셔리에 고성능 더한다…제네시스, '마그마' 콘셉트 최초 공개 |url=https://www.yna.co.kr/view/AKR20240326012800003 |work=Yonhap News |language=Korean}}

{{Main|Genesis Magma Racing}}

{{Infobox motor racing team

| name = {{flagicon|KOR}} Genesis Magma Racing

| logo =

| founded = 2024

| base = Le Castellet, Var, France

| principal = {{plainlist|

• Cyril Abiteboul (president)

}}

| chassis = Oreca 07 (ELMS)

| current series = European Le Mans Series

| former series =

| current drivers = Development Drivers:
{{flagicon|GER}} André Lotterer
{{flagicon|BRA}} Pipo Derani
European Le Mans Series:
18.
{{flagicon|GBR}} Jamie Chadwick
{{flagicon|FRA}} Mathys Jaubert
{{flagicon|ESP}} Daniel Juncadella

| driver titles =

|founders=Genesis Motor|website=[https://www.genesis.com/worldwide/en/genesis/genesismagmaracing.html Genesis Magma Racing]|drivers=}}

On 12 September 2024, Hyundai Motorsport announced that it will enter the FIA World Endurance Championship through the LMDh program using the Genesis brand.{{Cite web |last=Atkins |first=Russell |date=12 September 2024 |title=Hyundai commits to prototype endurance racing with Genesis brand |url=https://www.fiawec.com/en/news/hyundai-commits-to-prototype-endurance-racing-with-genesis-brand/8073 |access-date=12 September 2024 |website=FIA World Endurance Championship |language=}}{{Cite web |last=Watkins |first=Gary |date=12 September 2024 |title=Hyundai announces factory LMDh programme under Genesis brand |url=https://www.motorsport.com/wec/news/hyundai-announces-factory-lmdh-programme-under-genesis-brand/10653309/ |access-date=12 September 2024 |website=Motorsport.com}}

On 4 December 2024, It was announced that the team will be called Genesis Magma Racing, alongside the name and first renders and large scale model of the Genesis GMR-001. Also it was announced that the team will have support from with IDEC Sport and Oreca Motorsport. The car will join the FIA World Endurance Championship in 2026 and IMSA WeatherTech SportsCar Championship in 2027. Testing is due to start in the summer of 2025 and it will be done by André Lotterer and Pipo Derani. During 2025, the partnership with IDEC Sport will be used to get Genesis team members up to scratch with the ACO rules via a LMP2 driven by Jamie Chadwick and Mathys Jaubert in the 2025 European Le Mans Series.{{Cite web |title=GENESIS UNVEILS LUXURY PERFORMANCE VISION WITH GENESIS MAGMA RACING, BACKED BY HYUNDAI MOTORSPORT |url=https://newsroom.genesis.com/genesis-unveils-luxury-performance-vision-with-genesis-magma-racing-backed-by-hyundai-motorsport/ |access-date=2024-12-04 |website=GENESIS UNVEILS LUXURY PERFORMANCE VISION WITH GENESIS MAGMA RACING, BACKED BY HYUNDAI MOTORSPORT |language=en}} Former Formula One driver Logan Sargeant was initially included in the line-up before he "stepped away" from the program prior to the seasons' commencement.{{cite news|url=https://au.motorsport.com/elms/news/sargeant-steps-down-genesis-sportscar-seat/10696835/|title=Sargeant steps down from Genesis-backed sportscar seat|publisher=Motorsport.com|date=19 February 2025}}{{cite news|url=https://www.the-race.com/endurance/logan-sargeant-elms-hyundai-genesis-debut-cancelled-racing-future/|title=Sargeant 'stepping away' from racing as 2025 plans are cancelled|publisher=The Race|date=18 February 2025}} Sargeant's seat was later filled by Daniel Juncadella.{{Cite web |title=Dani Juncadella joins IDEC Sport, André Lotterer lined up for the 24 Hours of Le Mans |url=https://en.endurance-info.com/auto/article/115653-dani-juncadella-joins-idec-sport-andre-lotterer-lined-24-hours-le-mans |access-date=2025-04-07 |website=Endurance Info |language=en}}

After the announcement, the team principal Cyril Abiteboul told journalists that the engine will be based on the one used in the sister brand Hyundai's WRC car.{{Cite web |last=Kilbey |first=Stephen |title=Genesis Launches GMR-001 Hypercar Programme In Dubai |url=https://www.dailysportscar.com/2024/12/04/genesis-launches-gmr-001-hypercar-programme-in-dubai.html?utm_source=rss&utm_medium=rss&utm_campaign=genesis-launches-gmr-001-hypercar-programme-in-dubai |access-date=2024-12-04 |website=www.dailysportscar.com}}

Jaehoon (Jay) Chang is global head and executive vice president.{{cite web|last=Greimel|first=Hans|date=29 October 2019|title=Hyundai taps William Lee as global Genesis chief|url=https://europe.autonews.com/move/hyundai-taps-william-lee-global-genesis-chief|url-status=live|archive-url=https://web.archive.org/web/20191105010540/https://europe.autonews.com/move/hyundai-taps-william-lee-global-genesis-chief|archive-date=5 November 2019|access-date=6 November 2019|website=europe.autonews.com|publisher=Crain Communications}} Luc Donckerwolke, former design director of Volkswagen subsidiaries Bentley, Lamborghini and Audi, is chief creative officer.{{Cite web|last=Meiners|first=Jens|date=2 November 2020|title=Automotive Design Star Luc Donckerwolke Is Back at Hyundai Group|url=https://www.caranddriver.com/news/a34551573/luc-donckerwolke-hyundai-kia-design-returns/|url-status=live|archive-url=https://web.archive.org/web/20201129223939/https://www.caranddriver.com/news/a34551573/luc-donckerwolke-hyundai-kia-design-returns/|archive-date=29 November 2020|access-date=15 December 2020|website=caranddriver.com|language=en}} Claudia Marquez, former senior director of sales operations at Infiniti, is chief operating officer of Genesis North America.{{cite web|last=Bond, Jr|first=Vince|date=2 May 2019|title=Audi U.S. chief Del Rosso resigns|url=https://www.autonews.com/executives/audi-us-chief-del-rosso-resigns|url-status=live|archive-url=https://web.archive.org/web/20191106182245/https://www.autonews.com/executives/audi-us-chief-del-rosso-resigns|archive-date=6 November 2019|access-date=6 November 2019|website=autonews.com|publisher=Crain Communications}}{{cite web|last=Gardner|first=Omari|date=14 October 2019|title=Mark Del Rosso comes to Genesis with luxury cred|url=https://www.autonews.com/executives/mark-del-rosso-comes-genesis-luxury-cred|url-status=live|archive-url=https://web.archive.org/web/20191115111701/https://www.autonews.com/executives/mark-del-rosso-comes-genesis-luxury-cred|archive-date=15 November 2019|access-date=6 November 2019|website=autonews.com|publisher=Crain Communications}} Markus Henne, former vice-president at Mercedes-Benz, is CEO of Genesis Motor China.{{cite web|author=|date=17 December 2019|title=GENESIS APPOINTS MARKUS HENNE AS CEO OF GENESIS MOTOR CHINA|url=https://media.genesis.com/news/genesis-appoints-markus-henne-as-ceo-of-genesis-motor-china/s/ee6f78bc-b720-4936-9a03-659f3e2e27e7|url-status=live|archive-url=https://web.archive.org/web/20200815134708/https://media.genesis.com/news/genesis-appoints-markus-henne-as-ceo-of-genesis-motor-china/s/ee6f78bc-b720-4936-9a03-659f3e2e27e7|archive-date=15 August 2020|access-date=3 May 2020|website=media.genesis.com|publisher=Genesis Motor LLC|quote=Genesis has appointed Markus Henne as chief executive officer, Genesis Motor China. Mr. Henne will be responsible for overseeing all Genesis operations in China.}} SangYup Lee, former designer of the Bentley Continental GT and C-6 Chevrolet Corvette, is head of design.{{cite web|last=Vijayenthiran|first=Viknesh|date=29 April 2020|title=Luc Donckerwolke steps down from top design role at Hyundai, Genesis|url=https://www.motorauthority.com/news/1127990_luc-donckerwolke-steps-down-from-top-design-role-at-hyundai-genesis|url-status=live|archive-url=https://web.archive.org/web/20200520233433/https://www.motorauthority.com/news/1127990_luc-donckerwolke-steps-down-from-top-design-role-at-hyundai-genesis|archive-date=20 May 2020|access-date=3 May 2020|website=motorauthority.com|publisher=Motor Authority|quote=SangYup Lee has since been named head of design at Hyundai and Genesis...}} Filippo Perini, former Lamborghini head of design, is chief designer.{{cite web|date=9 September 2019|title=Genesis appoints Filippo Perini as chief designer, Genesis Advanced Design Studio in Europe|url=https://media.genesis.com/news/all/genesis-appoints-filippo-perini-as-chief-designer--genesis-advanced-design-studio-in-europe/s/6fd4a094-d093-4a5c-9ac4-149ad4db822f|url-status=live|archive-url=https://web.archive.org/web/20191020161156/https://media.genesis.com/news/all/genesis-appoints-filippo-perini-as-chief-designer--genesis-advanced-design-studio-in-europe/s/6fd4a094-d093-4a5c-9ac4-149ad4db822f|archive-date=20 October 2019|access-date=20 October 2019|website=media.genesis.com|publisher=Genesis Motors North America}} Albert Biermann, former head of the BMW M performance division, oversees tuning and performance as executive vice president of performance development and high performance vehicles.{{cite news|last=Trop|first=Jaclyn|date=17 September 2017|title=New G70 Compact Sedan Helps Hyundai Define Korean Luxury For Its Genesis Brand|work=Forbes|location=US|url=https://www.forbes.com/sites/jaclyntrop/2017/09/17/new-g70-compact-sedan-helps-hyundai-define-korean-luxury-for-its-genesis-brand/#7e2209c92f6c|url-status=live|access-date=7 April 2019|archive-url=https://web.archive.org/web/20180717184755/https://www.forbes.com/sites/jaclyntrop/2017/09/17/new-g70-compact-sedan-helps-hyundai-define-korean-luxury-for-its-genesis-brand/#7e2209c92f6c|archive-date=17 July 2018}}{{cite news|last1=Nelson|first1=Gabe|title=Genesis brand born with luxury heritage|url=http://www.autonews.com/article/20160118/OEM03/301189953/genesis-brand-born-with-luxury-heritage|url-status=live|archive-url=https://web.archive.org/web/20210329110506/https://www.autonews.com/article/20160118/OEM03/301189953/genesis-brand-born-with-luxury-heritage|archive-date=29 March 2021|access-date=18 January 2016|website=Automotive News|date=15 January 2016}} Fayez Rahman, former development leader at BMW, is vice-president of architecture development. Andrea Jensen, former designer at Škoda and Volkswagen, heads colour and trim.

{{reflist}}

• [https://www.genesis.com/worldwide/en/genesis.html Official website]

{{Hyundai Motor Company}}{{Hyundai Motor Group|Genesis Motor}}

{{Genesis (Hyundai Motor Company)}}

{{Genesis cars}}

Category:Luxury motor vehicle manufacturers

Category:South Korean brands

Category:Vehicle manufacturing companies established in 2015

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