Geoff Cottrill

{{Use dmy dates|date=May 2025}}{{short description|American marketer|bot=PearBOT 5}}

{{like resume|date=January 2017}}

Geoffrey Cottrill {{Cite web |title=Instagram |url=https://www.instagram.com/geoffcottrill/?hl=en |access-date=2025-05-26 |website=www.instagram.com}}(born July 4, 1963{{citation needed|date=January 2017}}) is an American marketer who most recently served as Chief Brand & Games Officer at Topgolf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse. He is the father of the musical artist Clairo.

Career

Cottrill most recently served as Chief Brand & Games Officer at Topgolf which he retired from in March 2025. He is also the co-founder of MARVIN. Cottrill was also a vice president at Starbucks Entertainment Hear Music in Seattle, Washington.{{cite web|url=http://www.adweek.com/news/advertising/coke-marketer-depart-79088|title=Coke Marketer to Depart|publisher=Adweek|date=April 22, 2005|author=Adweek Staff}} Between 2007 and 2016, he was chief marketing officer of Converse, a subsidiary of Nike, Inc.{{cite web|url=https://www.forbes.com/sites/jenniferrooney/2016/02/05/geoff-cottrill-departs-as-cmo-of-converse/|title=Geoff Cottrill Departs As CMO Of Converse|website=Forbes}} In 2014, he was appointed vice-chair of the Grammy Foundation, a non-voting philanthropic organization dedicated to raising money for music preservation and music education. The organization created the Music Educator of the Year Award.{{cite web|url=https://www.grammy.org/news/grammy-foundation-musicares-announce-new-board-0|title=MusiCares Announce New Board|publisher=Grammy Foundation|year=|url-status=dead|access-date=2017-01-15|archive-url=https://web.archive.org/web/20170116172124/https://www.grammy.org/news/grammy-foundation-musicares-announce-new-board-0|archive-date=2017-01-16}} Between 2015 and 2017, he was president of American operations at MullenLowe Group.{{cite web |last1=Coffee |first1=Patrick |title=MullenLowe Boston Parts with President Geoff Cottrill After One Year |url=https://www.adweek.com/agencyspy/mullenlowe-boston-parts-with-president-geoff-cottrill-after-one-year/130595 |website=Adweek |date=May 1, 2017}}

In 2010, he was named one of Brandweek's "Marketers of the Year".{{cite web | url=http://morethanbranding.com/2010/09/13/marketeroftheyear2010/ | title=Brandweek Presents the Marketers of the Year 2010 | date=September 13, 2010 | work=More than Branding | accessdate=January 14, 2017}}

Personal life

Cottrill resides in Atlanta, Georgia, and on Cape Cod with his wife, professional children's fashion photographer Allie Cottrill. Cottrill is the father of the musical artist Clairo. According to The New York Times, her record label signing was made possible by her father's connection to Jon Cohen, co-founder of The Fader and an executive at the publication's marketing agency, Cornerstone.{{Cite news|last=Coscarelli|first=Joe|date=May 23, 2018|url=https://www.nytimes.com/2018/05/23/arts/music/clairo-pretty-girl-diary-001.html|title=Clairo's 'Pretty Girl' Went Viral. Then She Had to Prove Herself.|work=New York Times|access-date=31 May 2018|language=en}} His role in the launching of his daughter's professional career attracted scrutiny from some online communities with regard to the singer's authenticity.{{cite web |last1=Cliff |first1=Aimee |title=Clairo IRL |url=http://www.dazeddigital.com/music/article/42329/1/clairo-pretty-girl-pop-star-interview |website=Dazed Digital |date=November 27, 2018}}{{cite news |last1=Sridhar |first1=Sunidhi |title=The Significance of "Industry Plants" in the Music Community |url=http://dailynexus.com/2019-10-10/the-significance-of-industry-plants-in-the-music-community/ |work=Daily Nexus |date=October 10, 2019}}

References

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