Gojek

File:GO-JEK logo.png

File:Gojek riders in Salatiga.jpg, Central Java, Indonesia]]

The name Gojek comes from the term “Ojek” or motorbike taxis{{Cite web|url=https://asiancorrespondent.com/2018/04/go-jek-eyes-expansion-in-southeast-asia-heres-where-they-could-ride-next/#YpIZwGReyG3Fwcwy.97|title=Go-Jek eyes expansion in Southeast Asia. Here's where they could ride next|website=asiancorrespondent.com|language=en-GB|access-date=2018-05-25|archive-date=28 March 2019|archive-url=https://web.archive.org/web/20190328070317/https://asiancorrespondent.com/2018/04/go-jek-eyes-expansion-in-southeast-asia-heres-where-they-could-ride-next/#YpIZwGReyG3Fwcwy.97|url-status=dead}} commonly found throughout Indonesia. It was founded in 2010 with 20 motorbike drivers.{{cite news |last=Yuniar |first=Resty Woro |date=22 Oct 2017 |title=Go-Jek: from 20 bikes to US$2.5b – and an e-money revolution |work=South China Morning Post |url=https://www.scmp.com/week-asia/business/article/2116287/how-indonesian-unicorn-go-jek-went-20-bikes-us25-billion-and-e |access-date=2018-05-25}} Gojek app was launched in January 2015,{{cite news|url=https://www.reuters.com/article/us-indonesia-tech-go-jek/indonesian-ride-hailing-app-go-jek-raises-over-550-million-from-investors-idUSKCN10F1OA|title=Indonesian ride-hailing app Go-Jek raises over $550 million from...|last=Danubrata|first=Eveline|work=U.S.|publisher=Reuters|location=Jakarta|access-date=2018-05-25|language=en-US}} and in less than two years, the app racked up nearly 30 million downloads.{{Cite web|url=https://www.kaskus.co.id/thread/61a2915b3513e539455a1c41/?ref=search_all&med=thread_list|title=jumlah uduhan Gojek|date=28 November 2021 }} Gojek has partnered with Singapore's biggest bank DBS.{{cite news |last=Davis |first=Jason |date=24 April 2018 |title=Understanding the rise of Go-Jek |work=TODAYonline |url=https://www.todayonline.com/commentary/lessons-go-jek |access-date=2018-05-25}}

Gojek was co-founded by Nadiem Makarim and Michaelangelo Moran. Nadiem, a native Indonesian, holds degrees from Brown University and Harvard Business School. He worked at McKinsey and Co. consulting for three years{{Cite web|url=https://www.alumni.hbs.edu/stories/Pages/story-impact.aspx?num=5779|title=The Taxi Wars of Jakarta – Alumni – Harvard Business School|website=www.alumni.hbs.edu|date=September 2016 |language=en|access-date=2018-05-25}} before starting Gojek from a tiny call centre with only 20 ojek drivers, who later became recruiters.{{Cite web |last=Cosseboom |first=Leighton |date=27 Aug 2015 |title=Connecting Asia's startup ecosystem |url=https://www.techinasia.com/indonesia-go-jek-nadiem-makarim-profile |access-date=2018-05-25 |website=Tech in Asia |language=en-US}} As a loyal ojek user, Nadiem discovered that ojek drivers spend most of their times waiting for customers, while customers waste time walking around looking for an available ojek. Gojek was built to solve this problem, by providing a platform where drivers and riders can connect efficiently and allowing those drivers to improve their income.{{cite news|url=http://www.asiaone.com/business/gojek-makes-it-into-fortunes-change-the-world-list-the-only-company-from-southeast-asia-on|title=GO-JEK Makes it Into Fortune's Change The World List, The Only Company from Southeast Asia on the List|work=AsiaOne|access-date=2018-05-25}} The other co-founder and long time high school friend, Michaelangelo Moran, aside from serving as the company's Brand Director, is also known for designing the company's first iconic logo and branding the whole company.

As of May 2018, the app offers 18 services,{{Cite web|url=https://medium.com/gojek-ux/transforming-unicorn-redesigning-go-jek-rider-app-3e532cf738fd|title=Transforming Unicorn: redesigning GO-JEK rider app|last=Saputra|first=Jane Haezer|date=2018-02-13|website=GO-JEK Design #BehindTheScreens|access-date=2018-05-25}} with 2 upcoming new services in the online content business,{{Cite web |last=Tani |first=Shotaro |date=26 April 2018 |title=Go-Jek to start providing content |url=https://asia.nikkei.com/Business/Companies/Go-Jek-to-start-providing-content |access-date=2018-05-25 |website=Nikkei Asian Review |language=en-GB}}{{Cite web |last=Eka |first=Randi |date=4 May 2018 |title=Go-Jek Enters Content Business, Soon to Launch Go-Play {{!}} Dailysocial |url=https://dailysocial.id/post/go-jek-enters-content-business-soon-to-launch-go-play |access-date=2018-05-25 |website=dailysocial.id |language=en}} which makes for a total of 20 on-demand services under one platform. Being an Indonesian-run startup played to Gojek's advantage in navigating the local regulatory environment, as well as understanding the local market. This enabled them to bundle features into its app that better suit both local drivers and local consumers.{{cite news |last=Wailes |first=Nick |date=24 November 2016 |title=The limits of Silicon Valley: how Indonesia's GoJek is beating Uber |language=en |work=The Conversation |url=https://theconversation.com/the-limits-of-silicon-valley-how-indonesias-gojek-is-beating-uber-69286 |access-date=2018-05-25}} Gojek recruited 100 new graduates in engineering domain from India in 2017.{{cite news|url=https://www.cnbc.com/2018/05/23/indonesias-go-jek-announces-500-million-expansion.html|title=Indonesia's ride-hailing firm Go-Jek to invest $500 million in four new markets|last=Choudhury|first=Saheli Roy|date=2018-05-23|work=CNBC|access-date=2018-05-25}}

In 2020, the company launched GoStore, a solution that helps local micro, small, and medium-sized enterprises (MSMEs) set up online stores with ease.{{Cite web|title=Gojek launches GoStore to help SMEs set up online stores|url=https://thepaypers.com/ecommerce/gojek-launches-gostore-to-help-smes-set-up-online-stores--1246161|access-date=2020-12-17|website=thepaypers.com|language=en}}{{Cite web |last=Lee |first=Alfred |date=2020-12-09 |title=Indonesia's Gojek launches platform for small businesses to sell online, GoStore |url=https://beamstart.com/content/128548/gojek-gostore-sell-online-launch |access-date=2020-12-17 |website=Startup News, Networking, and Resources {{!}} BEAMSTART |language=en}}

Gojek's journey in becoming a unicorn startup started in late-2014 when it secured its first financing round from NSI Ventures (now Openspace Ventures), the venture capital fund in the Northstar Group.{{Cite web |last=Russell |first=Jon |date=26 April 2018 |title=Early Go-Jek investor NSI Ventures goes independent and rebrands to Openspace |url=https://techcrunch.com/2018/04/25/singapore-nsi-ventures-is-now-opensapce/ |access-date=2020-01-30 |website=TechCrunch |language=en-US}} Due to rapid growth in early 2015, Gojek attracted additional investments from Sequoia India{{Cite web |last=Cosseboom |first=Leighton |date=15 Oct 2015 |title=Tech in Asia – Connecting Asia's startup ecosystem |url=https://www.techinasia.com/indonesia-sequoia-go-jek |access-date=2020-01-30 |website=www.techinasia.com |language=en-US}} and Northstar's private equity fund.{{Cite news|title=Go-Jek: opening the throttle in Indonesia|url=https://www.ft.com/content/d774419c-8a0f-11e5-9f8c-a8d619fa707c|access-date=2020-01-30|newspaper=Financial Times|date=22 December 2015 }}

After closing a round of funding in August 2016 that raised up to $550 million,{{Cite web |last=Russell |first=Jon |date=4 August 2016 |title=Indonesia's Go-Jek raises $550 million to battle Uber and Grab – TechCrunch |url=https://techcrunch.com/2016/08/04/indonesias-go-jek-raises-550-million-to-battle-uber-and-grab/ |access-date=2018-05-25 |website=techcrunch.com |language=en-US}} two of Indonesia's biggest companies, Astra International,{{cite news|url=https://en.tempo.co/read/915696/astra-invests-us150-million-in-gojek|title=Astra Invests US$150 Million in Gojek|access-date=2018-05-25|language=en-US}} and Blibli.com, invested in Gojek.{{cite news|url=https://www.cnnindonesia.com/teknologi/20180212201944-185-275725/djarum-akui-ikut-suntik-dana-ke-gojek|title=Djarum Akui Ikut Suntik Dana ke Gojek|last=Ayuwuragil|first=Kustin|work=teknologi|location=Jakarta|publisher=CNN Indonesia|access-date=2018-05-25|language=en}} International investors include tech giants such as American firm Google{{cite news|url=https://www.reuters.com/article/us-go-jek-fundraising-google/google-confirms-investment-in-indonesian-ride-hailing-firm-go-jek-idUSKBN1FI0EE|title=Google confirms investment in Indonesian ride-hailing firm Go-Jek|last=Daga|first=Anshuman|work=U.S.|publisher=Reuters|location=Singapore|access-date=2018-05-25|language=en-US}} and Chinese Tencent,{{Cite web |last=Russell |first=Jon |date=4 May 2017 |title=Indonesia's Uber rival Go-Jek raises $1.2 billion led by Tencent at a $3 billion valuation – TechCrunch |url=https://techcrunch.com/2017/05/03/go-jek-tencent-1-2-billion/ |access-date=2018-05-25 |website=techcrunch.com |language=en-US}} along with the global investment company Temasek.{{cite news|url=https://www.cnbc.com/2018/01/18/google-and-singapore-temasek-to-invest-in-go-jek-says-report.html|title=Google and Singapore's Temasek are said to be investing in a ride-hailing unicorn|date=2018-01-18|work=CNBC|agency=Reuters|access-date=2018-05-25}} A survey revealed Gojek as the most popular ride-hailing app in Indonesia.{{cite news|url=https://www.thejakartapost.com/life/2018/02/20/indonesias-most-popular-ride-hailing-app-survey.html|title=Go-Jek most popular ride-hailing app: Survey|work=The Jakarta Post|access-date=2018-05-25|language=en}} The company is valued at about $5 billion as of February 2018,{{cite news |last=Daga |first=Anshuman |date=2018-02-26 |title=Go-Jek Raises $1.5b as Ride-Hailing Market Heats Up: Sources |language=en-US |work=Jakarta Globe |url=https://jakartaglobe.id/business/go-jek-raises-1-5b-as-ride-hailing-market-heats-up-sources/ |access-date=2018-05-25}} which exceeds the total market cap of all transportation companies in Indonesia Stock Exchange (IDX).{{Cite web |last=Karimuddin |first=Amir |date=7 March 2018 |title=Go-Jek is Open for Listing Possibility in Indonesia Stock Exchange {{!}} Dailysocial |url=https://dailysocial.id/post/go-jek-is-open-for-listing-possibility-in-indonesia-stock-exchange |access-date=2018-05-25 |website=dailysocial.id |language=en}}

In May 2018, it was announced that Gojek is investing $500 million towards its international expansion strategy.{{cite news|url=https://www.wsj.com/articles/hot-on-the-wheels-of-grab-go-jek-rides-further-into-southeast-asia-1527143152|title=Hot on the Wheels of Grab, Go-Jek Rides Further Into Southeast Asia|last1=Venkat|first1=P. R.|date=2018-05-24|work=Wall Street Journal|access-date=2018-05-25|last2=Purnell|first2=Newley|language=en-US|issn=0099-9660}} In January 2019, the startup closed another round of financing for $2 billion. The total valuation of the company reached $9.5 billion.{{Cite web |last=Russell |first=Jon |date=25 January 2019 |title=Go-Jek makes first close of $2 billion round at $9.5 billion valuation |url=https://techcrunch.com/2019/01/24/go-jek-valuation-9-5-billion/ |access-date=2019-01-25 |website=TechCrunch |language=en-US}}

In March 2020, Gojek announced it has received $1.2 Billion in funding for its Series F round. The valuation it was seeking for was U$10 Billion USD.{{cite news |date=2020-03-17 |title=Indonesia's Gojek closed $1.2 billion funding last week: internal memo |language=en |work=Reuters |url=https://www.reuters.com/article/us-gojek-funding-idINKBN2140ZW |access-date=2020-03-19}}

In June 2020, Facebook's messaging platform WhatsApp and PayPal announced they had invested in Gojek as part of the ongoing fundraising round. The size and nature of the investments were not disclosed, but they were described as "meaningful".{{cite news |last=Phillips |first=Rob |date=2020-06-03 |title=WhatsApp and PayPal invest in Indonesian super app Gojek |language=en |work=Platform Executive |url=https://www.platformexecutive.com/news/financial-platforms/whatsapp-and-paypal-invest-in-indonesian-super-app-gojek/ |access-date=2020-06-03}}{{Cite web |last=Chanthadavong |first=Aimee |date=3 June 2020 |title=Facebook and PayPal back Indonesian digital payment company Gojek |url=https://www.zdnet.com/article/facebook-and-paypal-back-indonesian-digital-payment-company-gojek/ |access-date=2020-09-17 |website=ZDNet |language=en}}

The company's rapid growth triggered a chain of acquisitions and partnerships. In 2016, Gojek announced acquisition of two engineering startups based in India, C42 Engineering and CodeIgnition,{{cite news |last=Abudheen |first=Sainul |date=19 Feb 2016 |title=Go-Jek buys two Indian startups C42 Engineering, CodeIgnition |language=en-US |work=e27 |url=https://e27.co/go-jek-buys-two-indian-startups-c42-engineering-codeignition-20160219/ |access-date=2018-05-25}} and established a development centre in Bangalore, India.{{cite news|url=https://economictimes.indiatimes.com/small-biz/startups/go-jek-to-set-up-development-centre-in-india-with-acquisition-of-c42-engineering-codeignition/articleshow/51048406.cms|title=Go-Jek to set up development centre in India with acquisition of C42 Engineering, CodeIgnition|last=Chanchani|first=Madhav|date=2016-02-19|work=The Economic Times|access-date=2018-05-25}} They also acquired Leftshift, an Indian mobile application developer,{{cite news |last=Mishra |first=Aparna |date=2016-11-08 |title=Indonesian Bike-Taxi Startup Go-Jek Acquires Pune Based Mobile App Developer Leftshift |language=en-US |work=Inc42 Media |url=https://inc42.com/indonesia/gojek-acquires-leftshift/ |access-date=2018-05-28}} and Pianta, an Indian home healthcare startup.{{Cite web|url=https://www.firstpost.com/startup/indonesias-go-jek-acquires-pianta-a-bangalore-based-healthcare-startup-3726149.html|title=Indonesia's Go-Jek acquires Pianta, a Bangalore-based healthcare startup – Firstpost|website=www.firstpost.com|date=28 September 2016|access-date=2018-05-25}}

In 2017, Gojek acquired Loket.com, one of Indonesia's biggest online ticket booking and event management system company.{{Cite web|url=https://www.emarketer.com/Article/Indonesias-Go-Jek-Takes-on-Ticketing/1016315|title=Indonesia's Go-Jek Takes on Ticketing – eMarketer|website=www.emarketer.com|language=en|access-date=2018-05-25}} In the same year, it acquired three large network fintech firm in Indonesia; Kartuku, Midtrans, and Mapan, in order to expand its payments business.{{cite news |last=Lee |first=Yoolim |date=2017-12-15 |title=Go-Jek Acquires Three Companies to Dominate Payment in Indonesia |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2017-12-15/go-jek-acquires-three-companies-to-dominate-payment-in-indonesia |access-date=2018-05-25}}{{Cite web |last=Russell |first=Jon |date=15 December 2017 |title=Go-Jek buys three startups to advance its mobile payment business – TechCrunch |url=https://techcrunch.com/2017/12/14/go-jek-buys-three-startups-to-advance-its-mobile-payment-business/ |access-date=2018-05-25 |website=techcrunch.com |language=en-US}}

In January 2019, Gojek acquired a majority stake in mobile wallet Coins.ph.{{cite news |last=Dumlao-Abadilla |first=Doris |date=2019-01-19 |title=Indonesia's Gojek invests in Coins.ph |language=en |newspaper=Philippine Daily Inquirer |url=https://business.inquirer.net/263795/indonesias-gojek-invests-in-coins-ph |access-date=2021-06-18}} Gojek later sold its stake in Coins.ph in 2022 to former Binance chief financial officer Wei Zhou for $200 million.{{cite web |last=Pratama |first=Aditya Hadi |date=April 4, 2022 |title=Gojek sells Coins.ph to ex-Binance CFO for almost $200m |url=https://www.techinasia.com/gojek-sell-coins-ph-wei-zhou-binance-cfo |access-date=September 4, 2022 |website=techinasia.com}}

In June 2019, Gojek acquired AirCTO, an AI recruiting platform based in Bangalore, India.{{cite news|url=https://www.business-standard.com/article/companies/indonesia-s-go-jek-acquires-indian-ai-recruitment-start-up-aircto-119061200220_1.html|title=Indonesia's Go-Jek acquires Indian AI recruitment start-up AirCTO|last=Abrar|first=Peerzada|date=2019-06-12|work=Business Standard India|access-date=2019-06-13}}

In March 2020, Gojek confirmed to acquire Moka, the leading SaaS Point of Sales provider in Indonesia. The talks had been in discussion since 2019 and finalized in March 2020.{{Cite news |last=Lee |first=Yoolim |date=2020-04-23 |title=Gojek Acquires Payments Startup Moka for $130 Million |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2020-04-23/gojek-is-said-to-acquire-payments-startup-moka-for-130-million |access-date=2022-05-15}}

In December 2020, Gojek was reportedly in talks with Grab to combine their businesses in what would be the biggest Internet merger in southeast Asia.{{Cite web |last= |date=2020-12-02 |title=Grab, Gojek close in on terms for merger |url=https://www.straitstimes.com/business/companies-markets/grab-gojek-close-in-on-terms-for-merger |access-date=2020-12-07 |website=The Straits Times |language=en}}

In February 2021, Gojek was reported to be close to a merger with Tokopedia, shortly before publicly listing in the U.S. and Indonesian stock markets.{{Cite news |last1=Lee |first1=Yoolim |last2=Baigorri |first2=Manuel |date=2021-02-10 |title=Gojek Nears Tokopedia Merger Ahead of Public Listing |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2021-02-10/gojek-is-said-to-near-tokopedia-merger-ahead-of-public-listing |access-date=2022-05-15}}

On 17 May 2021, Tokopedia and Gojek confirmed a merger with the establishment of a new entity, GoTo.{{Cite web|last=Pertiwi|first=Wahyunanda Kusuma|editor-last=Nistanto|editor-first=Reska K.|publisher=Kompas Cyber Media|date=2021-05-17|title=Gojek dan Tokopedia Kompak Umumkan Resmi Merger di YouTube|url=https://tekno.kompas.com/read/2021/05/17/12395037/gojek-dan-tokopedia-kompak-umumkan-resmi-merger-di-youtube|access-date=2021-05-17|website=KOMPAS.com|language=id}} The establishment of GoTo would make it one of Southeast Asia's largest technology conglomerates.{{Cite web |last=Lee |first=Alfred |date=17 May 2021 |title=Gojek and Tokopedia confirm merger with new entity: GoTo Group |url=https://beamstart.com/content/129816/gojek-tokopedia-merge |access-date=2021-05-18 |website=Entrepreneurship News, Community, and Resources {{!}} BEAMSTART |language=en}} GoTo's gross transaction volume (GTV) was over $22 billion in 2020, across more than 1.8 billion transactions.

In July 2021, AirAsia announced that the company will be acquiring Gojek's business in Thailand via an all-stock deal.{{Cite web |last=Adrian |first=Carl |date=2021-07-07 |title=AirAsia is buying over Gojek's business in Thailand |url=https://beamstart.com/content/129918/airasia-gojek |access-date=2021-07-07 |website=Entrepreneurship News, Community, and Resources {{!}} BEAMSTART |language=en}} Upon the acquisition, Gojek will hold a 4.76% stake in AirAsia's superapp business.{{cite web|url=https://www.reuters.com/article/us-gojek-thailand-airasia-group-idCAKCN2ED0DY|title=Malaysia's AirAsia to buy Gojek's Thai business for $50 million in shares|website=reuters.com|last1=Lee|first1=Liz|last2=Setboonsarng|first2=Chayut|last3=Daga|first3=Anshuman|date=July 7, 2021|access-date=September 4, 2022}}

In 2016, it announced a collaboration with Blue Bird, a major Indonesian taxi company.{{cite news|url=https://www.cnnindonesia.com/teknologi/20170330131538-185-203729/go-blue-bird-bentuk-kemesraan-baru-gojek-dan-blue-bird|title=Go-Blue Bird, Bentuk Kemesraan Baru Gojek dan Blue Bird|last=Agung|first=Bintoro|work=teknologi|location=Jakarta|publisher=CNN Indonesia|access-date=2018-05-25|language=id}} The same year it launched Go-Car, expanding ride-hailing from motorbike fleet to cars, and launched Go-Auto, providing on-demand mechanic services. By August 2016, it had become Indonesia's first online transportation system.

In running their GPS, it partnered with Google Maps.{{Cite web |last=Russell |first=Jon |date=9 August 2016 |title=Google Maps adds rides with Uber rivals Grab and Go-Jek in Southeast Asia – TechCrunch |url=https://techcrunch.com/2016/08/08/google-maps-adds-rides-with-uber-rivals-grab-and-go-jek-in-southeast-asia/ |access-date=2018-05-25 |website=techcrunch.com |language=en-US}} Other partnerships include entertainment; Google Play and MNC Vision. Bill Payment; AEON Credit Service & Suzuki Finance Indonesia. And the national electricity provider PLN, as well as the national health insurance BPJS Kesehatan.{{Cite web|url=https://tirto.id/bpjs-siapkan-jaminan-kesehatan-bagi-pengemudi-go-jek-czXY|title=BPJS Siapkan Jaminan Kesehatan bagi Pengemudi Go-Jek – Tirto.ID|last=Andreas|first=Damianus|website=tirto.id|date=11 November 2017 |language=id|access-date=2018-05-25}}

In February 2019, Garuda Indonesia CEO Ari Ashkara told Reuters that Garuda is in advanced discussions with Gojek for the delivery of products sold on Gojek across 17,000 Indonesian Islands.{{Cite web|url=https://www.techinasia.com/gojek-garuda-partnership-talks|title=Go-Jek in partnership talks with Garuda|website=techninasia.com|language=en-US|access-date=2019-02-11}}

In August 2019, the Wall Street Journal reported that Gojek had held "preliminary talks" with Amazon on a partnership that would involve the retail giant making a sizable investment in Gojek to tap into the company's delivery infrastructure in order to expand Amazon's market reach in Indonesia.{{cite news|url=https://www.wsj.com/articles/amazon-holds-talks-with-indonesian-ride-hailing-startup-gojek-11566990537|title=WSJ News Exclusive {{!}} Amazon Holds Talks With Indonesian Ride-Hailing Startup Gojek|last1=Purnell|first1=Newley|last2=Steinberg|first2=Julie|last3=Emont|first3=Jon|newspaper=Wall Street Journal|date=28 August 2019|language=en-US|access-date=2019-08-29}}

In September 2020, Gojek announced a partnership with Unilever. As part of this collaboration, Gojek partners with Unilever through the recently launched GoToko. GoToko is a B2B digital platform that connects micro, small and medium enterprises (MSMEs) in Indonesia with leading consumer goods companies. This cooperation allows MSME players to use GoToko to access a complete range of daily necessities products from various brands, including Unilever, at competitive prices and affordable shipping costs.{{Cite web|url=https://www.idnfinancials.com/news/36410/gojek-announces-partnership-unilever|title = Gojek announces partnership with Unilever | IDNFinancials}}

As per Temasek Digital's YouTube channel, Gojek has contributed an estimated Rp 9.9 trillion (US$732 million) annually to the Indonesian economy.{{cite web | access-date=2018-08-29 | url=https://www.youtube.com/watch?v=lUDquaPwNNw&t=41s | title=Driving the informal economy with GO-JEK| website=YouTube | date=10 July 2018 }}

Another research article reported that Gojek contributed Rp 8.2 trillion annually into the Indonesian economy through the income of driver partners, an additional Rp 138.6 billion per month are contributed into national economy since SME merchant partners join Go-Food, and Rp 1.7 trillion into Indonesian economy through the income of SME merchant partners.{{cite web |title=RINGKASAN HASIL SURVEI DAMPAK GO-JEK TERHADAP PEREKONOMIAN INDONESIA |url=https://ldfebui.org/wp-content/uploads/2018/03/Lembar-Fakta-Ringkasan-Hasil-Survei-LD-FEB-UI.pdf |website=ldfebui.org |access-date=31 December 2018 |language=id |archive-url=https://web.archive.org/web/20180526042027/https://ldfebui.org/wp-content/uploads/2018/03/Lembar-Fakta-Ringkasan-Hasil-Survei-LD-FEB-UI.pdf |archive-date=26 May 2018 |url-status=dead }}{{cite news|url=https://www.cnbcindonesia.com/market/20180322142212-17-8161/kontribusi-go-jek-terhadap-ekonomi-indonesia-capai-rp-82-t|title=Kontribusi Go-Jek Terhadap Ekonomi Indonesia Capai Rp 8,2 T|last=Bosnia|first=Tito|work=market|location=Jakarta|publisher=CNBC Indonesia|access-date=2018-05-25|language=id}}

File:Gojek logo 2019.svg

On 22 July 2019, Gojek unveiled a new logo. Its new icon, which nicknamed as "Solv", symbolized Gojek's transformation from being a ride-hailing service to become a super app that provides a variety of smart ways to eliminate hassles.{{Cite news|url=https://www.cnbcindonesia.com/tech/20190723110536-37-86825/ini-alasan-gojek-ganti-logo-lama|title=Ini Alasan Gojek Ganti Logo|language=id|work=CNBC Indonesia|date=23 July 2019|access-date=17 December 2022}}

In December 2019, due to stagnant growth, Gojek announced plan to discontinue most of its lifestyle services operating under its Golife brand. GoLaundry and GoDaily services discontinued on 31 December 2019, while GoFix, GoGlam and Service Marketplace services discontinued by mid-January 2020. Gojek still retained GoClean and GoMassage by that time where 90% of lifestyle services order come from.{{Cite web |last=Yu |first=Doris |date=17 Dec 2019 |title=Tech in Asia - Connecting Asia's startup ecosystem |url=https://www.techinasia.com/gojek-close-golife-services |access-date=2021-03-09 |website=www.techinasia.com |language=en-US}} Due to effect of the COVID-19 pandemic on its business, Gojek further discontinued all of its lifestyle services that was still left, namely GoClean and GoMassage, on 27 July 2020. Gojek also discontinued GoFood Festival around the same time period.{{Cite web |last= |date=2020-06-24 |title=Gojek to shut GoLife, lay off 430 employees as pandemic puts brakes on super app {{!}} Coconuts Jakarta |url=https://coconuts.co/jakarta/news/gojek-to-shut-golife-lay-off-430-employees-as-pandemic-puts-brakes-on-super-app/ |access-date=2021-03-09 |website=Coconuts |language=en-US}}{{Cite web |last=Eka |first=Randi |date=24 June 2020 |title=Gojek Closes Down GoLife and GoFood Festival, 430 Employees are Getting Laid Off {{!}} Dailysocial |url=https://dailysocial.id/post/gojek-closes-down-golife-and-gofood-festival-430-employees-are-getting-laid-off |access-date=2021-03-09 |website=dailysocial.id |language=en}}

Gojek operates in many large and medium-size Indonesian cities,{{Cite web |last=Pratama |first=Aditya Hadi |date=13 Aug 2016 |title=Tech in Asia – Connecting Asia's startup ecosystem |url=https://www.techinasia.com/how-go-jek-became-unicorn |access-date=2018-05-25 |website=www.techinasia.com |language=en-US}} and also in rural areas within Indonesia;

Gojek launched its ride-hailing service in Singapore on 10 January 2019 as part of "an enhancement of its beta phase". Its president, Andre Soelistyo, said that it is committed to "bringing choice back to the ride-hailing market in Singapore".{{Cite web |title=Go-Jek opens up service to all Singapore consumers |url=https://disruptivetechasia.com/big_news/go-jek-opens-up-service-to-all-singapore-consumers/ |access-date=2019-02-02 |website=Disruptive Tech Asia |date=14 January 2019 |language=en}} In February 2019, Gojek Singapore appointed management consultant and mountain climber Lien Choong Luen as the GM of its Singapore operations.

Gojek has an office in Singapore, with data science and engineering capabilities,{{cite news |last=Abdullah |first=Zhaki |date=2017-06-19 |title=Go-Jek rides into Singapore with data science office |language=en |work=The Straits Times |url=https://www.straitstimes.com/singapore/go-jek-rides-into-singapore-with-data-science-office |access-date=2018-05-25}} and Bangalore, India, which was created with the acquisitions of C42 and CodeIgnition, and focuses on product, engineering and design.{{Cite web|url=https://officechai.com/offices/go-jek-bangalore-office-rd/|title=Indonesian Unicorn GO JEK Has A Swanky R&D Office In The Heart Of Bangalore – OfficeChai|website=officechai.com|date=3 March 2017 |access-date=2018-05-25}}

In May 2018, Gojek announced investing $500 million in its international expansion strategy to Vietnam, Thailand, Singapore and the Philippines, starting with ride-hailing, then further replicating the multiple-service business model in Indonesia.{{cite news |last=Lee |first=Yoolim |date=2018-05-24 |title=Uber's Exit Prompts Go-Jek to Finally Expand Beyond Indonesia |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2018-05-24/uber-s-exit-prompts-go-jek-to-finally-expand-beyond-indonesia |access-date=2018-05-25}} These companies will be run by local founding teams, with Gojek providing technological support and expertise.{{Cite web|url=https://www.businesstimes.com.sg/garage/gojek-appoints-consultant-lien-choong-luen-as-singapore-general-manager|title=Gojek appoints consultant Lien Choong Luen as Singapore general manager|last=Tan|first=Lynette|date=2019-02-14|website=The Business Times|language=en|access-date=2019-03-08}}

File:Anggota gaspol waktu kopdar 9.jpg

• Go-Pay is Indonesia's fourth biggest e-wallet service, behind the country's largest lenders; Bank Mandiri’s e-Money, Bank Central Asia’s Flazz, and telecom firm Telkomsel’s T-Cash.{{cite news |last=Yuniar |first=Resty Woro |date=22 Oct 2017 |title=Go-Jek: from 20 bikes to US$2.5b – and an e-money revolution |work=South China Morning Post |url=https://www.scmp.com/week-asia/business/article/2116287/how-indonesian-unicorn-go-jek-went-20-bikes-us25-billion-and-e |access-date=2018-05-30}} In October 2017 Go-Pay transactions constituted 30 percent of overall e-money transactions in Indonesia. In the same year, the service was awarded the most proactive Fintech company to support the National Cashless Movement by the capital bank.{{cite news |last=Hidayat |first=Ali Akhmad Noor |date=2017-07-18 |title=Layanan Go-Pay dari GO-JEK Terima Penghargaan Bank Indonesia |language=id-ID |work=Tempo |url=https://bisnis.tempo.co/read/892474/layanan-go-pay-dari-go-jek-terima-penghargaan-bank-indonesia |access-date=2018-05-30}} In May 2017, the service acquired a license from the central bank to use QR Code scans for payments.{{cite news |title=Go-Jek Reactivates its QR Code Payment System |language=en-US |work=Tempo |url=https://en.tempo.co/read/918110/go-jek-reactivates-its-qr-code-payment-system |access-date=2018-05-30}}
• GoRide, the first online motorcycle taxi service in Indonesia.{{Cite web |last=Cosseboom |first=Leighton |date=30 June 2015 |title=Tech in Asia – Connecting Asia's startup ecosystem |url=https://www.techinasia.com/indonesia-grabbike-go-jek-indonesia-infographic |access-date=2018-05-30 |website=www.techinasia.com |language=en-US}} As of May 2018, Gojek has more than 1,000,000 fleets.{{cite news|url=https://blog.gojekengineering.com/how-go-jek-manages-1-million-drivers-with-12-engineers-part-1-978af9ccfd32|archive-url=https://wayback.archive-it.org/all/20180703083205/https://blog.gojekengineering.com/how-go-jek-manages-1-million-drivers-with-12-engineers-part-1-978af9ccfd32?gi=ad529c09aff2|url-status=dead|archive-date=3 July 2018|title=How GO-JEK manages 1 million drivers with 12 engineers (Part 1)|date=2018-05-24|work=GO-JEK Product + Tech|access-date=2018-05-30}}
• Go-Car, a ride-hailing service for cars.
• Go-Blue Bird enables customers to request Blue Bird taxis in the app. Unlike fixed fare that Go-Car charges, it is a metered taxi service.
• GoFood, an instant food delivery service with more than 250,000 merchants{{cite news |last=Setyowati |first=Desy |date=2018-02-24 |title=Go-Jek: Transaksi Mitra Go-Food Rata-Rata Naik 2,5 Kali Lipat |language=id |work=Katadata News |editor-last=Aria |editor-first=Pingit |url=https://katadata.co.id/berita/2018/02/24/go-jek-transaksi-mitra-go-food-rata-rata-naik-25-kali-lipat |access-date=2018-05-30}} all over Indonesia.
• Go-Food Festival is an offline food-court chain concept from Go-Food, which sells food and beverage from Go-Food merchants. It has opened in major cities in Indonesia such as Surabaya, Makassar, and Palembang and with more than 15 stores across the country, has become the most well networked food-court chain concept in Indonesia.
• Go-Mart offers app-based grocery shopping at supermarket listed in the Gojek app.
• Go-Shop, similar to Go-Mart, it allows customers to purchase goods from shops that are not listed in Go-Mart.
• Go-Send is an on-demand courier service to send items and documents with no limits on distance within one delivery zone.
• Go-Box is similar to Go-Send, for moving large items using pickup trucks, single-axle trucks, and single-axle box trucks.
• Go-Tix is an app-based entertainment ticket selling service.
• Go-Med, an app-based medicine delivery service, partnering with HaloDoc on its “Apotik Antar” feature.{{Cite web |last=Setyanti |first=Elfa Putri |date=11 Apr 2016 |title=Tech in Asia Indonesia – Komunitas Online Startup di Asia |url=https://id.techinasia.com/aplikasi-halodoc-konsultasi-dokter-video-voice-call |access-date=2018-05-30 |website=id.techinasia.com |language=id}}
• Go-Massage enables customers to request a personal masseuse.
• Go-Clean, an app-based professional house cleaning service.
• Go-Glam, an app-based personal hairstylist, nail care, waxing and facial service.
• Go-Auto, an app-based auto care for maintenance, including car washing, as well as emergency repair.
• Go-Pulsa, an app-based phone credit top-up service. Go-Pulsa can only be paid by Go-Pay.
• Go-Bills is a service to pay PLN electricity bills, purchase PLN electricity tokens, and pay BPJS insurance premiums.
• Go-Points is a loyalty program from Gojek. Users receive a token for each transaction and can redeem with rewards through the app.
• Go-Play & Go-Studio: The company announced plans to venture into online content business with Go-Play{{Cite web |last=Tani |first=Shotaro |date=26 April 2018 |title=Go-Jek to start providing content |url=https://asia.nikkei.com/Business/Companies/Go-Jek-to-start-providing-content |access-date=2018-05-30 |website=Nikkei Asian Review |language=en-GB}} as a video streaming provider, and Go-Studio{{Cite web |last=Ellis |first=Jack |date=27 Apr 2018 |title=Tech in Asia – Connecting Asia's startup ecosystem |url=https://www.techinasia.com/gojek-vice-video |access-date=2018-05-30 |website=www.techinasia.com |language=en-US}} as their production house. GoPlay officially launch their service in September 2019.{{Cite web |last=Singh |first=Manish |date=26 September 2019 |title=Indonesia's ride-hailing giant Gojek launches video streaming service GoPlay content |url=https://techcrunch.com/2019/09/25/indonesias-ride-hailing-giant-gojek-launches-video-streaming-service-goplay/ |access-date=2019-10-03 |website=TechCrunch |language=en-GB}}
• Go-Pertamina – an on-demand fuel-delivery service in partnership with Indonesia's oil major Pertamina, brings fuel to users from the nearest Pertamina gas station.{{cite web | url=https://www.retailnews.asia/go-jek-launches-fuel-delivery-service/ | title=Go-Jek launches fuel delivery service| date=17 October 2018}}
• Go-Nearby a directory service connecting Go-Food merchant with Go-Jek's customers.
• GoRide and GoCar Protect+: The company announced a plan to add new services which offers better security to the users.{{Cite web |last=Yati |first=Rahmi |date=15 September 2021 |editor-last=Pradana |editor-first=Rio Sandy |title=Gojek Punya Layanan baru, Mitra Driver Dapat Tambahan |url=https://ekonomi.bisnis.com/read/20210915/98/1442718/gojek-punya-layanan-baru-mitra-driver-dapat-tambahan |access-date=2021-09-24 |website=Bisnis.com |language=id}}

Gojek ranks number 17 in Fortune's 2017 list of "56 Companies that Changed the World,"{{Cite web|url=https://fortune.com/change-the-world/|title=Fortune's Companies that Changed the World}} making it the only company from South East Asia to make the list.{{Cite web|url=https://markets.businessinsider.com/news/stocks/go-jek-makes-it-into-fortune-s-change-the-world-list-the-only-company-from-southeast-asia-on-the-list-1001993680|title=GO-JEK Makes it Into Fortune's Change The World List, The Only Company from Southeast Asia on the List {{!}} Markets Insider|author=PR Newswire|author-link=PR Newswire|location=Jakarta|publisher=finanzen net GmbH|website=markets.businessinsider.com|access-date=2020-03-12}} In 2019 Gojek once again made it to Fortune's Top 50 Companies That Changed The World, and was the only Southeast Asian company to have been included twice in the list – leaping to number 11 out of 52 global companies.{{Cite web|url=https://www.thejakartapost.com/adv/2019/08/27/gojek-once-again-in-fortunes-top-20-list-of-companies-changing-the-world.html|title=Gojek once again in Fortune's top-20 list of companies changing the world|website=The Jakarta Post|language=en|access-date=2020-03-12}} Other international recognition includes Top Performer in ASEAN Award 2017,{{cite news |last=Hanggi |first=Hendartyo |date=8 September 2017 |title=ASEAN Marketing Summit Announces Top 10 Indonesian Brands |language=en-US |work=Tempo |url=https://en.tempo.co/read/news/2017/09/08/056907166/ASEAN-Marketing-Summit-Announces-Top-10-Indonesian-Brands |access-date=2018-05-25}} Entrepreneur of The Year award from Ernst & Young,{{cite news |date=2017-11-16 |title=Go-Jek Dianugerahi EY Indonesia Entrepreneur Of The Year 2017 |work=Warta Ekonomi |editor-last=Hidayah |editor-first=Fauziah Nurul |url=https://www.wartaekonomi.co.id/read161232/go-jek-dianugerahi-ey-indonesia-entrepreneur-of-the-year-2017.html |access-date=2018-05-25}} and Superior Products and Services Awards 2016.{{Cite web|url=https://asia.nikkei.com/Business/5-products-and-services-that-wowed-us-in-2016|title=5 products and services that wowed us in 2016|website=Nikkei Asian Review|language=en-GB|access-date=2018-05-25}}

National recognition includes The BrandZ Top 15 Most Valuable Indonesian Brands 2019,{{Cite news|url=https://www.bloomberg.com/press-releases/2019-08-22/brandz-top-50-most-valuable-indonesian-brands-increase-4-in-overall-brand-value-to-84-billion-as-technology-enabled|title=BrandZ™ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-enabled|newspaper=Bloomberg|date=22 August 2019 |access-date=2020-06-21}} Top 3 Brand Performer and Top 3 Most Powerful Transportation/Logistic brands,{{Cite web |last=Nugraha |first=Budi |date=8 September 2017 |title=Garuda Indonesia Raih Penghargaan Top 10 Most Powerful Brand in Indonesia |url=https://www.suaramerdeka.com/news/baca/8514/garuda-indonesia-raih-penghargaan-top-10-most-powerful-brand-in-indonesia |access-date=2018-05-25 |website=Suara Merdeka |language=id}} Top 3 Netizen Choice in Online Transportation,{{cite news |date=2017-05-19 |title=Inilah Perusahaan Peraih Indonesia Most Admired Companies Award 2017 |work=Warta Ekonomi |editor-last=Fadil |editor-first=Vicky |url=https://www.wartaekonomi.co.id/read141687/inilah-perusahaan-peraih-indonesia-most-admired-companies-award-2017.html |access-date=2018-05-25}} The Best Indonesia Mobile App 2015,{{cite news|last=Utomo|first=Riandanu|url=https://www.medcom.id/teknologi/news-teknologi/xkEL6D5b-ics-2015-ditutup-dengan-acara-penghargaan-ics-award-2015|title=ICS 2015 Ditutup dengan Acara Penghargaan ICS Award 2015|work=medcom.id|access-date=2020-06-21|date=2015-06-14|language=id}} Best Startup Category Work Life Balance,{{cite news|last=Yudhianto|url=https://inet.detik.com/cyberlife/d-3372574/kerja-di-startup-paling-enak-ternyata-bukan-di-go-jek|title=Kerja di Startup Paling Enak Ternyata Bukan di Go-Jek|work=detikinet|location=Jakarta|publisher=detikcom|access-date=2018-05-25|language=id}} Indonesia's Most Admired CEO 2017,{{cite news |last=Nurfakihiswara |first=Iman |date=2018-02-06 |title=Indonesia Most Admired CEO 2017 |work=Warta Ekonomi |editor-last=Rahayu |editor-first=Ratih |url=https://www.wartaekonomi.co.id/read169896/indonesia-most-admired-ceo-2017.html |access-date=2018-05-25}} and Most Creative in Solving Economic Challenges 2017.{{cite web |title=Gojek - Company Profile {{!}} Indonesia-based SuperApp |url=https://startuptalky.com/gojek-success-story/ |website=StartupTalky |language=en |date=20 May 2021}}

Gojek sponsored the Liga 1 from 2017 to 2018 (in 2017 with Traveloka).{{cite news|url=https://sports.sindonews.com/newsread/835045/11/3-perusahaan-yang-pernah-jadi-sponsor-liga-1-indonesia-1658588845/10|title=3 Perusahaan yang Pernah Jadi Sponsor Liga 1 Indonesia|last=Darmawan|first=Rizky|date=23 July 2022|work=Sindonews.com|language=id|page=2}} Gojek also sponsored Persib Bandung from 2019.{{cite news|url=https://www.bola.com/indonesia/read/3963505/persib-didukung-18-sponsor-untuk-mengarungi-shopee-liga-1-2019|title=Persib Didukung 18 Sponsor untuk Mengarungi Shopee Liga 1 2019|last=Snaz|first=Erwin|date=2019-05-11|work=bola.com|access-date=2020-06-21|language=id}} Gojek is also one of the local sponsors of the 2023 FIBA Basketball World Cup, which was co-hosted by Indonesia.{{cite web|url=https://www.instagram.com/p/Cvyt3brx7UD/?img_index=1|title=Gojek dan FIBA mau bagi-bagi buanyak hadiah buat kamu yang ngaku anak basket banget!|date=11 August 2023|publisher=Gojek|website=Instagram}}

Gojek has more than 3,000 employees, including 210 engineers in its three Jakarta-based headquarters, a data science office in Singapore, and an engineering facility in India.{{cite news |last=McIntyre |first=Kylee |date=10 Jan 2018 |title=Want to become a Go-Jek Engineer? Here's how |language=en-US |work=e27 |url=https://e27.co/want-become-go-jek-engineer-heres-20180110/ |access-date=2018-05-25}} The company announced $500 million investment to expand in South East Asia, starting with ride-hailing service in 4 new countries mid-2018.{{cite news|url=https://www.todayonline.com/singapore/aggressive-expansion-strategy-go-jek-enter-singapore-thailand-vietnam-and-philippines|title=In aggressive expansion, Go-Jek to enter Singapore, Thailand, Vietnam and Philippine markets|work=TODAYonline|access-date=2018-05-25}} This expansion will add to their number of existing partners, which as of May 2018 includes a fleet of over 1,000,000 drivers, 125,000 merchants for Go-FOOD, and 30,000 professionals for their Go-MASSAGE, Go-GLAM, Go-CLEAN and Go-AUTO service.

Due to the pandemic, Gojek had to lay off 430 employees in June 2020.{{cite web |last=Eloksari |first=Eisya |date=24 June 2020 |title=Gojek lays off 430 employees amid pandemic impact |url=https://www.thejakartapost.com/news/2020/06/24/gojek-lays-off-430-employees-amid-pandemic-impact.html |website=The Jakarta Post}}

The Gojek headquarters in Jakarta revamped an old mall into a modern working space with a cinema, a playroom with arcade games and pool tables, as well as office cafes and nap rooms.{{cite news |date=2018-05-21 |title=Intip Kantor Gojek yang Kasual, Tersedia Ruang Bermain hingga Bioskop! - TribunStyle.com |language=id-ID |work=TribunStyle.com |editor-last=Muttaqin |editor-first=Amirul |url=https://style.tribunnews.com/2018/05/21/intip-kantor-gojek-yang-kasual-tersedia-ruang-bermain-hingga-bioskop |access-date=2018-05-25}}{{cite news|url=https://technologue.id/intip-kantor-go-jek-yang-keren-serta-pendapat-nadiem-mengenai-karyawannya/|title=Intip Kantor Go-Jek yang Keren Serta Pendapat Nadiem Mengenai Karyawannya|last=Hidayah|first=Ridwan|work=Technologue|access-date=2018-05-25|language=en-US}}{{cite news|url=https://www.viva.co.id/gaya-hidup/inspirasi-unik/942887-intip-uniknya-kantor-gojek|title=Intip Uniknya Kantor Gojek – VIVA|last1=Rochimawati|last2=Puspitasari|first2=Rintan|publisher=PT. VIVA MEDIA BARU - VIVA|date=2017-08-04|access-date=2018-05-25|language=id}}

Gojek's rapid growth and market dominance in Indonesia have led to prominent media coverage, including criticism primarily stemming from conventional taxi and Ojek services.{{Cite web |last=Freischlad |first=Nadine |date=14 Mar 2016 |title=Tech in Asia – Connecting Asia's startup ecosystem |url=https://www.techinasia.com/public-transport-drivers-indonesia-protest-gojek-uber |access-date=2018-05-25 |website=www.techinasia.com |language=en-US}}{{cite news|url=https://www.cnnindonesia.com/teknologi/20171010152820-384-247416/dishub-jabar-resmi-larang-transportasi-online-beroperasi|title=Dishub Jabar Resmi Larang Transportasi Online Beroperasi|last=Purnama|first=Rayhand|work=teknologi|location=Jakarta|publisher=CNN Indonesia|access-date=2018-05-25|language=id}}{{cite news|url=http://news.detik.com/berita-jawa-tengah/d-3556765/dilarang-bupati-ojek-online-di-banyumas-akan-ditertibkan|title=Dilarang Bupati, Ojek Online di Banyumas akan Ditertibkan|last=Anugrah|first=Arbi|work=detiknews|location=Banyumas|publisher=detikcom|access-date=2018-05-25}} Go-Jek was briefly banned from operations by the Ministry of Transportation, along with other ride-hailing services.{{cite news|url=http://www.thejakartapost.com/news/2015/12/18/transport-ministry-bans-ride-hailing-apps.html|title=Transport Ministry bans ride-hailing apps|work=The Jakarta Post|access-date=2018-05-25|language=en}} The ban was opposed by a huge number of Indonesians, mustering public support with the hashtag #SaveGojek that became a top trending topic on Twitter in Indonesia.{{Cite web|url=https://coconuts.co/jakarta/news/transportation-ministry-bans-go-jek-and-other-app-based-transport-services-outraged/|title=Transportation Ministry bans Go-Jek and other app-based transport services, outraged netizens start #SaveGojek {{!}} Coconuts Jakarta|website=coconuts.co|language=en-US|access-date=2018-05-25}} The ban was lifted the very same day{{cite news|url=http://www.thejakartapost.com/news/2015/12/18/go-jek-praises-jokowi-withdrawing-ban.html|title=Go-Jek praises Jokowi for withdrawing ban|work=The Jakarta Post|access-date=2018-05-25|language=en}} after President Joko Widodo criticized it, stating the government should not prohibit innovation and asserting the ban would adversely affect the lives of many Indonesians who rely on Gojek's services.{{cite news|url=https://setkab.go.id/en/gojek-should-not-be-banned-presiden-joko-widodo-says/|title="Gojek Should not be Banned," Presiden Joko Widodo Says|access-date=2018-08-29|language=en}} In October 2018, the Indonesian Minister of Transportation, Budi Karya Sumadi, applied a new rule for online taxis. PM 108 replaced the previous PM 26, regulating the use of private cars being used for public transportation.{{cite news |last1=Fauzi |first1=Achmad |last2= |first2= |date=2017-10-27 |title=Kemenhub Terbitkan Peraturan Taksi Online yang Baru, Apa Isinya? - Kompas.com |language=id |work=KOMPAS.com |publisher=Kompas Cyber Media |location=Jakarta |editor-last=Ika |editor-first=Aprillia |url=https://ekonomi.kompas.com/read/2017/10/27/095248126/kemenhub-terbitkan-peraturan-taksi-online-yang-baru-apa-isinya |access-date=2018-05-25}}

In March 2018, only weeks after the firm raised a new round of capital,{{Cite web|last=Massola|first=James|date=2018-03-31|title=15 cents per km: Indonesian gig-economy drivers fed up with low wages|url=https://www.smh.com.au/world/asia/15-cents-per-km-indonesian-gig-economy-drivers-fed-up-with-low-wages-20180330-p4z75c.html|access-date=2021-11-24|website=The Sydney Morning Herald|language=en}} thousands of drivers showed up on foot along the road across the Presidential palace in a demonstration against the tariff, which was roughly 1600 rupiah (15 cents) per kilometer then.{{Cite web|title=Grab agrees to increase drivers' income|url=https://www.thejakartapost.com/news/2018/03/29/grab-agrees-to-increase-drivers-income.html|access-date=2021-11-24|website=The Jakarta Post|language=en}} The demand was continued in a future protest in January 2020, where the drivers demanded action from the Ministry of Transportation who had promised to evaluate the tariffs that were set by these firms. Drivers felt that these tariffs should be handled on a provincial level as each provincial government has the autonomy to set its own minimum wages.{{Cite web|last=Budiansyah|first=Arif|title=Ribuan Driver Ojol Demo di Monas Hari Ini, Begini Tuntutannya|url=https://www.cnbcindonesia.com/tech/20200115135627-37-130177/ribuan-driver-ojol-demo-di-monas-hari-ini-begini-tuntutannya|access-date=2021-11-24|website=CNBC Indonesia|language=id-ID}} One of the earliest demonstrations by Gojek drivers was back in 2015 when they protested in front of Gojek's first headquarter in Kemang, Jakarta, insisting that they meet Nadiem Makarim, co-founder and then-CEO, demanding for transparency in the incentive scheme. Drivers felt it was unfair that their pay was slashed for an inventory deposit they were not aware of such as the Gojek driver jacket that was initially lent to them on a rental mechanism but was eventually being billed to them.{{cite news |last=Hantoro |first=Juli |date=16 November 2015 |title=Pengemudi Go-Jek Demo Tuntut Upah dan Transparansi |work=Tempo |url=https://metro.tempo.co/read/719198/pengemudi-go-jek-demo-tuntut-upah-dan-transparansi/ |access-date=24 November 2021}}

Since its inception, Gojek has seen a number of large-scale demonstrations by its drivers. In June 2021, just a few days before the official merger of Gojek and Tokopedia, Gojek drivers announced that they were going on a three-day strike due to a change in GoKilat's (Gojek's courier service vertical) incentive scheme, resulting in significantly reduced tariff for the drivers.{{Cite web |last=Novianto |first=Arif |date=24 August 2021 |title=No Union Is a Problem |url=https://notesfrombelow.org/article/no-union-problem |access-date=2021-11-24 |website=Notes From Below |language=en}} As part of the resistance, the drivers planned not to accept any GoKilat orders in Greater Jakarta and Bandung.{{Cite web |date=8 June 2021 |title=Gojek couriers go on strike |url=https://cekgopay.id/bunga-gopay-paylater/ |access-date=2021-11-24 |website=The Finery Report |language=en-GB}}{{Cite web |last=Florene |first=Ursula |date=8 Jun 2021 |title=Tech in Asia - Connecting Asia's startup ecosystem |url=https://www.techinasia.com/drivers-gojeks-delivery-arm-gosend-plan-strike-protest-reduced-incentives |access-date=2021-11-24 |website=www.techinasia.com |language=en-US}} A protest happened again in August 2024, the drivers in their demonstration demanded humane working conditions, decent wages, and recognition of legal status. They demanded the government and online transportation companies legalize the status of the driver profession in the law. In addition, they also demanded that the application company lower the cut of their earnings. They went on strike on 29 August by making their services unavailable the whole day, and stormed Gojek, Grab, and the Ministry of Communication and Information offices. Gojek responded by ensuring that the public can still use their application services despite the demonstration by drivers on Thursday. It is also open to listening to the aspirations of the company's partners. However, Gojek did not provide an explanation regarding the income formula for the drivers.{{Cite web |last=Media |first=Kompas Cyber |date=2024-08-30 |title=Respons Pemerintah, Gojek, Grab, dan Maxim soal Upah Layak Ojol dan Kurir |url=https://money.kompas.com/read/2024/08/30/113900826/respons-pemerintah-gojek-grab-dan-maxim-soal-upah-layak-ojol-dan-kurir |access-date=2024-08-30 |website=KOMPAS.com |language=id}}{{Cite web |last=Sandria |first=Feri |title=Driver Ojol Demo, Gojek & Grab Dapat Segini dari Transaksi di Aplikasi |url=https://www.cnbcindonesia.com/market/20240829132648-17-567433/driver-ojol-demo-gojek-grab-dapat-segini-dari-transaksi-di-aplikasi |access-date=2024-08-30 |website=CNBC Indonesia |language=id}}

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