Growl (song)
{{short description|2013 single by Exo}}
{{Use mdy dates|date=April 2022}}
{{Infobox song
| name = Growl
| cover =
| alt =
| type = single
| artist = Exo
| album = Growl
| released = {{Start date|2013|8|05}}
| recorded = 2013
| studio =
- SM Blue Cup (Seoul)
- InGrid (Seoul)
- Sound Pool (Seoul)
| venue =
|language={{hlist|Korean|Mandarin}}
| genre = {{flatlist|R&B{{cite magazine|archive-url=https://web.archive.org/web/20131228222113/http://www.billboard.com/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks?list_page=1|url=http://www.billboard.com:80/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks?list_page=1|title=20 Best K-Pop Songs of 2013: K-Town Picks|magazine=Billboard|date=December 23, 2013|archive-date=December 28, 2013|url-status=dead}}}}
| length = 3:27
| label =
|lyricist=
| composer =
- Hyuk Shin
- DK
- Jordan Kyle
- John Major
- Jarah Gibson
| producer =
| chronology = Exo Korean and Chinese
| prev_title = Wolf
| prev_year = 2013
| next_title = Miracles in December
| next_year = 2013
}}
"Growl" ({{Korean|으르렁||Eureureong}}; {{zh|s=咆哮|p=Páoxiào}}) is a song recorded by South Korean–Chinese boy band Exo, released on August 5, 2013, for the repackaged edition of their first studio album XOXO. It was released in both Korean and Chinese versions by their label SM Entertainment. The song is known as Exo's breakthrough single, with over two million downloads in South Korea.
Release and promotion
Composed by Hyuk Shin, DK, Jordan Kyle, John Major and Jarah Gibson, "Growl" is described as a dance-pop song with contemporary R&B and funk influences. After its release was announced, a video filming the group practicing the song's choreography was leaked online on July 27. Exo began performing the song on South Korean music TV shows on August 1 before it was officially released together with the album on August 5, 2013. They also performed the song on several Chinese TV shows.
The song was performed during the closing ceremony for the 2018 Winter Olympics in Pyeongchang, along with their 2017 song "Power".{{cite web|title=K-pop acts CL, EXO wow at Pyeongchang Winter Olympics closing ceremony|url=https://www.channelnewsasia.com/news/lifestyle/k-pop-acts-cl-exo-wow-at-pyeongchang-winter-olympics-closing-9990946|website=Channel NewsAsia|access-date=February 26, 2018|date=February 26, 2018|archive-date=February 26, 2018|archive-url=https://web.archive.org/web/20180226063141/https://www.channelnewsasia.com/news/lifestyle/k-pop-acts-cl-exo-wow-at-pyeongchang-winter-olympics-closing-9990946|url-status=live}}
Music videos
The Korean and Chinese music videos for "Growl" were released on August 1, 2013, four days ahead of the song itself. They exclusively feature Exo's performance of the song at a dimly lit warehouse and utilized the one shot style, appearing to have been filmed in a single take. Another set of music videos for the song, filmed at a different location, were released on August 20, 2013. On May 29, 2019, the Korean music video surpassed 200 million views on YouTube, becoming their fourth music video to do so.{{cite web|url=https://twitter.com/weareoneEXO/status/1133673202381492224|title=한번 들으면 헤어나올 수 없는 EXO의 '으르렁 (Growl)' MV가 유튜브 조회수 2억뷰를 돌파했습니다!|publisher=EXO|access-date=May 29, 2019|archive-date=April 6, 2021|archive-url=https://web.archive.org/web/20210406184901/https://twitter.com/weareoneEXO/status/1133673202381492224|url-status=live}}
Reception
=Music charts=
"Growl" reached number 2 on South Korea's Gaon Digital Chart, as well as number 3 on the Billboard Korea K-Pop Hot 100 and World Digital Songs charts.{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=33&hitYear=2013&termGbn=week|title=Gaon Digital Chart - Week 33, 2013|work=Gaon Chart|publisher=Korea Music Content Industry Association|language=ko|access-date=January 5, 2017|archive-date=July 10, 2016|archive-url=https://web.archive.org/web/20160710200609/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=33&hitYear=2013&termGbn=week|url-status=live}}{{cite magazine| url=http://www.billboard.com/charts/k-pop-hot-100/2013-09-07| title=Korea K-Pop Hot 100 - September 7, 2013| magazine=Billboard| publisher=Prometheus Global Media| access-date=January 4, 2017| archive-date=November 10, 2016| archive-url=https://web.archive.org/web/20161110020120/http://www.billboard.com/charts/k-pop-hot-100/2013-09-07| url-status=live}}{{cite magazine| url=http://www.billboard.com/biz/charts/2013-08-24/world-digital-songs| title=World Digital Songs - August 24, 2013| magazine=Billboard| publisher=Prometheus Global Media| access-date=January 4, 2017| archive-date=August 17, 2016| archive-url=https://web.archive.org/web/20160817103536/http://www.billboard.com/biz/charts/2013-08-24/world-digital-songs| url-status=live}} Billboard listed "Growl" as the fifth best-selling K-pop song in America during 2013.{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/5839716/2013s-biggest-selling-k-pop-songs-in-america-psy-girls-generation|title=2013's Biggest-Selling K-Pop Songs in America: PSY, Girls' Generation, 2NE1 & More|magazine=Billboard|publisher=Prometheus Global Media|date=December 17, 2018|access-date=January 10, 2019|archive-date=January 12, 2019|archive-url=https://web.archive.org/web/20190112104600/https://www.billboard.com/articles/columns/k-town/5839716/2013s-biggest-selling-k-pop-songs-in-america-psy-girls-generation|url-status=live}} The song also won first place 14 times in total on South Korean music TV shows.
Describing it as "the crown jewel in EXO's fantastic 2013", Billboard picked "Growl" as the best K-pop song of 2013.{{cite magazine|url=http://www.billboard.com/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks|title=20 Best K-Pop Songs of 2013: K-Town Picks|magazine=Billboard|publisher=Prometheus Global Media|date=December 23, 2013|access-date=January 5, 2017|archive-date=January 1, 2015|archive-url=https://web.archive.org/web/20150101053902/http://www.billboard.com/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks|url-status=live}} It was named Song of the Year at the 2013 Melon Music Awards and KBS Song Festival. The song is Exo's best-selling single to date, having accumulated over two million downloads.
=Public reception=
In July 2017, defectors from North Korea stated Exo has some popularity in North Korea, although people have to listen to them in secret and don't know what the members look like, and Growl in particular is used as a confession song amongst youth to confess to one's crush due to the lyrics.{{cite web|url=https://www.allkpop.com/article/2017/07/exos-growl-is-popular-in-north-korea-and-used-as-a-confession-song|title=EXO's 'Growl' is popular in North Korea and used as a confession song|work=Allkpop|publisher=6Theory Media|date=July 29, 2017|access-date=December 2, 2017|archive-date=January 5, 2018|archive-url=https://web.archive.org/web/20180105224454/https://www.allkpop.com/article/2017/07/exos-growl-is-popular-in-north-korea-and-used-as-a-confession-song|url-status=live}}{{cite web|url=http://entertain.naver.com/read?oid=382&aid=0000582681|title='이제 만나러 갑니다' 엑소 북한서도 대세 "'으르렁'최고 인기"|work=Naver|publisher=Naver|language=ko|date=July 29, 2017|access-date=December 2, 2017|archive-date=December 2, 2017|archive-url=https://web.archive.org/web/20171202203143/http://entertain.naver.com/read?oid=382&aid=0000582681|url-status=live}}
Accolades
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
class="wikitable plainrowheaders sortable" style="text-align:center;" |
Chart (2013)
! Peak |
---|
scope=row | South Korea (Gaon)
| 2 |
scope=row | South Korea (K-pop Hot 100)
| 3 |
scope=row | US World Digital Songs (Billboard)
| 3 |
{{col-2}}
=Year-end charts=
{{col-end}}
Sales
Credits and personnel
Credits adapted from the album's liner notes.{{cite AV media notes|title=Growl|last=Exo|year=2013|type=photobook|at=Credits|location=South Korea|publisher=SM Entertainment, KT Music}}
Studio
- SM Blue Cup Studio – recording, mixing
- In Grid Studio – recording
- Sound Pool Studios – recording
- Sonic Korea – mastering
Personnel
{{div col}}
- SM Entertainment – executive producer
- Kim Young-min – executive supervisor
- Lee Soo-man – producer
- Exo – vocals
- Baekhyun – background vocals
- Chanyeol – background vocals
- Chen – background vocals
- D.O. – background vocals
- Suho – background vocals
- Tao – background vocals
- Seo Ji-eum – Korean lyrics
- Wang Yajun – Mandarin lyrics
- Hyuk Shin – composition, arranger, vocal directing
- DK – composition
- Jordan Kyle – composition, arranger
- John Major – composition, arranger
- Jarah Gibson – composition
- Kim Jin-hwan – vocal directing
- Jeong Eul-seok – recording, mixing
- Jeong Eun-kyung – recording
- Kim Ji-eun – recording
- Jeong Ho-jin – recording
- Lee Yoon-ji – bass
- Cheon Hoon – mastering
{{div col end}}
Release history
class="wikitable plainrowheaders"
|+ Release history for "Growl" ! scope="col" | Region ! scope="col" | Date ! scope="col" | Format ! scope="col" | Label |
scope="row" | Various
| August 5, 2013 | {{hlist|Digital download|streaming}} |
---|
References
{{Reflist}}
External links
- {{YouTube|I3dezFzsNss|"Growl" music video (Korean version)}}
- {{YouTube|Yss_LnGY1Uc|"Growl" music video (Chinese version)}}
{{Exo songs}}
{{Melon Music Award for Song of the Year}}
{{Seoul Music Awards for Best Song}}
{{authority control}}
Category:Mandarin-language songs