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HLA Group

{{Short description|Chinese clothing brand}}{{more citations needed|date=September 2015}}

{{Use dmy dates|date=January 2024}}

{{Infobox company

| name = HLA Group CO.,LTD

| native_name_lang = zh

| native_name = {{lang|zh-cn|海澜之家集团股份有限公司}}

| type = Stock

| traded_as = {{sse|600398}}

| logo = 200px

| image = Heilan Home in Changsha 20211107.jpg

| image_caption = Heilan Home in Changsha, Hunan, China

| location = Jiangyin, China

| foundation = 1997

| founder = Zhou Jianping
Gu Dongsheng(president)

| location_city = Jiangsu

| location_country = China

| industry = Retail
Finance
Property
Cultural Tourism

| products =Clothing
textile and others

| revenue =RMB 12.3 billion yuan (2014)

| brands =HLA
EICHITOO
BETTSALE
SANCANAL

| homepage = {{URL|www.hla.com.cn/|HLA Official website}}

| module = {{Infobox Chinese|child=yes|order=st

| s = 海澜之家

| t = 海瀾之家

| p = Hǎilán zhī Jiā

}}

}}

HLA ({{zh|c=海澜之家|p=Hǎilán zhī Jiā}}) is short for HLA Group CO., LTD ({{zh|c=海澜之家集团股份有限公司}}). Former is Hailan Home, established in 2002, is the core fast fashion brand under Heilan Group based in Jiangyin, Jiangsu Province in China. HLA was named as one of “Chinese National Well-known Trademarks” in 2009.{{cite web |accessdate=2015-08-19 |url=http://www.sse.com.cn/assortment/stock/list/stockdetails/company/index.shtml?COMPANY_CODE=600398&SecurityCode=- |title=Shanghai Stock Exchange |url-status=dead |archiveurl=https://web.archive.org/web/20150924105308/http://www.sse.com.cn/assortment/stock/list/stockdetails/company/index.shtml?COMPANY_CODE=600398&SecurityCode=- |archivedate=2015-09-24 }}{{cite web |accessdate=2015-08-19 |url=http://www.jsgsj.gov.cn:58888/ecipplatform/outer_fiei/outer_fiei_queryCorpInfor_gsRelease.jsp |title=Enterprise information |url-status=dead |archiveurl=https://web.archive.org/web/20140514215843/http://www.jsgsj.gov.cn:58888/ecipplatform/outer_fiei/outer_fiei_queryCorpInfor_gsRelease.jsp |archivedate=2014-05-14 }}

History

  1. HLA, established in 2002{{Cite web |last=Dan |first=Yue |date=2 July 2015 |title=揭密市值超800亿元的海澜之家-搜狐新闻 |url=http://news.sohu.com/20150702/n416070710.shtml |access-date=2024-01-13 |website=news.sohu.com |language=zh}}
  2. HLA was named as one of “Chinese National Well-known Trademarks” in 2009.{{cite web |title=2009 China famous brand |url=http://www.js-tm.com/shownews.asp?id=394&bigclassmallclas |access-date=23 August 2015 |archive-date=5 March 2016 |archive-url=https://web.archive.org/web/20160305022949/http://www.js-tm.com/shownews.asp?id=394&bigclassmallclas |url-status=dead }}{{Citation needed|date=January 2024}}
  3. The brand name HLA originates from HEILAN APPAREAL. From the opening of the first HLA store in Nanjing in September 2002 to the moment when it was successfully restructured and listed on April 11, 2014, HLA has become the largest enterprise among the garment sector of A share market with a total market value of over RMB70 billion. By the end of 2014, a total of 3348 HLA stores have been opened up successfully.{{Cite web |title=（heilanhome）海澜之家官网 _海澜之家男装加盟_全球时尚品牌网 |url=http://www.glosspp.com/heilanhome-brand/ |access-date=2024-01-13 |website=www.glosspp.com |language=zh}}
  4. HLA ranked No. 373 on the Top 500 Chinese Enterprise released by Fortune in 2015, with gross turnover of RMB12.338 billion. HLA won the 3rd place in the ranking of return on equity (ROE) by 33.73%.{{Cite web |last=Xiaoshu |first=Sima |date=9 July 2015 |title=2015 Fortune China Top 500 List (Full Version) |url=http://mt.sohu.com/20150709/n416486119.shtml |access-date=2024-01-13 |website=mt.sohu.com |language=zh}}
  5. According to China Capital Markets Development Report, market value of HLA equaled US$11.5 billion in April 2015, slightly below the US$11.6 billion of Coach, the world-renowned luxury brand, and only 4% below the famous US luxury group Ralph Lauren's US$12 billion.{{cite web |title=Foreign investor crying cannot read Chinese ten God shares |url=http://gd.sina.com.cn/finance/money/2015-04-24/1149155908.html |access-date=23 August 2015 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304080255/http://gd.sina.com.cn/finance/money/2015-04-24/1149155908.html |url-status=dead }}{{Citation needed|date=January 2024}}
  6. HLA was ranked among Forbes Asia's Fab 50 Companies List released on July 24, 2015.{{cite web |title=2015 Forbes Asia Pacific best listing Corporation 50 released: China |url=http://www.ithome.com/html/it/164789.htm |access-date=23 August 2015 |archive-date=25 August 2015 |archive-url=https://web.archive.org/web/20150825101418/http://www.ithome.com/html/it/164789.htm |url-status=dead }}{{Citation needed|date=January 2024}}

Positioning

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HLA is positioned as a fast fashion brand.{{cite web |title="Man's Wardrobe" the performance of a strong sea of the home with what do? |url=http://fz.sj998.com/nanzhuang/455192.shtml |access-date=23 August 2015 |archive-date=25 April 2015 |archive-url=https://web.archive.org/web/20150425124652/http://fz.sj998.com/nanzhuang/455192.shtml |url-status=dead }}{{Citation needed|date=January 2024}}

Product Lines

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HLA owns three product series, business, leisure and fashion, covering 17 product categories and up to 5000 SKUs (stock keeping unit).

Administration

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As an asset-light company, HLA focuses on brand assets by integrating over 200 domestic and international supply chains of clothing and accessories.{{clarify|date=July 2017}}{{cite web |title=The home of the sea: cultivate brand control standard interpretation of connotation (Figure) |url=http://roll.sohu.com/20140910/n404205569.shtml |access-date=23 August 2015 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304191004/http://roll.sohu.com/20140910/n404205569.shtml |url-status=dead }}{{Citation needed|date=January 2024}}

Design

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HLA owns over 300 designers providing design guidance to suppliers.{{cite web |title=Build a competent team of designers "sea orchid house" achievement fashion reputation |url=http://finance.ce.cn/rolling/201204/23/t20120423_16863956.shtml |access-date=23 August 2015 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304081235/http://finance.ce.cn/rolling/201204/23/t20120423_16863956.shtml |url-status=dead }}{{Citation needed|date=January 2024}}

Channels & Stores

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Most HLA stores are located in downtown commercial districts and comprehensive shopping malls in cities at all levels. By the end of 2014, HLA has 3,348 stores in total, covering over 80% of the counties and cities in China.{{cite web |title=Sea orchid house 2014 performance contrarian growth, brand marketing and the secret of Qi |url=http://sz.winshang.com/news-450958.html |access-date=23 August 2015 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304081758/http://sz.winshang.com/news-450958.html |url-status=dead }}{{Citation needed|date=January 2024}}

References

{{Reflist}}

External links

  • {{cite web |url=http://www.yifu.net/detail/news_19481.html |title=HLA among Forbes Asia's Fab 50 Companies List}}
  • {{cite web |url=http://finance.qq.com/a/20150805/027123.htm |title=Textile and Garment Industry: HLA Being the Top Choice amongLeading Companies that Excel in Both Performance and Valuation |access-date=23 August 2015 |archive-date=28 May 2018 |archive-url=https://web.archive.org/web/20180528052452/https://finance.qq.com/a/20150805/027123.htm |url-status=dead }}
  • {{cite web |url=http://www.tnc.com.cn/info/c-010006002-d-3519774.html |title=HLA 2015 Q1Report: 35% Growth with Size Premium}}
  • {{cite web |url=http://www.gs.xinhuanet.com/news/2015-06/02/c_1115488948.htm |archive-url=https://web.archive.org/web/20150924024100/http://www.gs.xinhuanet.com/news/2015-06/02/c_1115488948.htm |url-status=dead |archive-date=September 24, 2015 |title=Hi-T Gets PopularThanks to HLA's Innovative Marketing}}
  • {{cite web |url=http://csj.xinhuanet.com/2015-07/31/c_134466288.htm |archive-url=https://web.archive.org/web/20160304081313/http://csj.xinhuanet.com/2015-07/31/c_134466288.htm |url-status=dead |archive-date=March 4, 2016 |title=Top Listed Companies in Asia Pacific: Two Jiangsu Companies - HLA and Yanghe}}
  • {{cite web |url=http://ent.163.com/15/0414/02/AN4MKEFU00032DGD.html |title=HLA Special Edition For Sale with Return of Running Man 2}}
  • {{cite web |url=http://news.ifeng.com/a/20141113/42463606_0.shtmll |title=Four Jiangsu Enterprises Among Most Valuable Chinese Listed Companies, with HLA ranking the 31st |access-date=23 August 2015 |archive-date=27 May 2018 |archive-url=https://web.archive.org/web/20180527215155/http://news.ifeng.com/a/20141113/42463606_0.shtmll |url-status=dead }}
  • {{cite web |url=http://news.ifeng.com/gundong/detail_2014_01/21/33187821_0.shtml |title=Man Sentenced for Selling Hundreds of Fake Brand Clothes including HLA Online}}
  • {{cite web |url=http://www.yifu.net/detail/news_19481.html |title=CCTV Guinness China Night at HLA}}
  • {{cite web |url=http://finance.qq.com/a/20150805/027123.htm |title=Textile and Garment Industry: HLA Being the Top Choice among Leading Companies that Excel in Both Performance and Valuation |access-date=23 August 2015 |archive-date=28 May 2018 |archive-url=https://web.archive.org/web/20180528052452/https://finance.qq.com/a/20150805/027123.htm |url-status=dead }}

Category:Clothing companies of China

Category:Clothing brands of China

Category:Clothing companies established in 1997

Category:1997 establishments in China

Category:Companies based in Wuxi

Category:Jiangyin

Category:2020s fashion