HMD Global#Products

{{further|History of Nokia}}

File:HMD Global logo.png

Nokia was one of the largest global mobile phone and smartphone makers until it began to struggle in maintaining market leadership due to the rise of more innovative smartphone offerings from Apple, Samsung and Google. Due to various factors, Nokia was unable to maintain the popularity it once had back in the 2000s. Its initial partnership with Microsoft to use its operating system did not help either as Windows Phone's mobile app offerings were not as comprehensive as the ones available on Apple's iOS and Google's Android.

At this point of time, Nokia had a lineup of feature phones, and a range of low- to high-end smartphones under the Nokia Eseries, Microsoft Lumia and Nokia Asha product lines.

By the early 2010s, Nokia had lost major market share in the mobile phone market, and was overtaken by Apple and Samsung.

In 2014, Nokia's mobile phone business was sold to Microsoft, along with the right to use the Nokia brand for mobile phones for ten years. The sale did not end the woes of the business. Microsoft used the brand primarily as a means of introducing its Windows Phone mobile operating system, which was itself struggling to establish any kind of significant market presence.{{Cite book |title=Managerial Economics |last=Datta |first=Debabrata |publisher=PHI Learning Pvt. Ltd. |year=2017 |isbn=978-8-12035-241-4 |location=Haryana |page=115}} The range of Microsoft Lumia smartphones did not gain significant traction in the highly competitive smartphone market dominated by Android and iOS devices. There were further internal struggles, as Microsoft tried to reconcile the Nokia brand with its own objectives under Microsoft Mobile. By October 2014, Microsoft decided to drop the Nokia brand in favor of its Microsoft-branded Lumia smartphone range with the release of Microsoft Lumia 535, while only the featurephone segment kept the Nokia brand.{{cite web |url=http://www.counterpointresearch.com/nokia-brand-relives/ |title=Nokia Brand Relives |first=Neil |last=Shah |date=1 December 2016 |website=Counterpoint Research |access-date=14 June 2017}}

The CEO of Nokia, Rajeev Suri, said in June 2015 that the Nokia brand would return to smartphones.{{cite web |url=https://www.v3.co.uk/v3-uk/news/2448045/mwc-2016-nokia-confirms-plan-to-return-to-smartphones |title=MWC 2016: Nokia confirms plan to return to smartphones |first=Graeme |last=Burton |date=22 February 2016 |website=V3.co.uk |access-date=20 August 2017}} Earlier that year Nokia Technologies released the N1 tablet running Android. Under the terms of the acquisition agreement with Microsoft, Nokia could not sell Nokia-branded phones until 31 December 2015.{{cite web |url=http://www.ibtimes.co.uk/will-nokia-launch-new-trademarked-smartphones-2016-after-lock-period-microsoft-ends-1471858 |title=Nokia Planning New Smartphones in 2016 after License Agreement with Microsoft Ends? |first=Rahul |last=R. |date=27 October 2014 |website=International Business Times |access-date=20 August 2017}} Suri said in February 2016 that he wanted the company to be in a position where it co-designs with another manufacturer, but keeps "appropriate control measures".{{cite web |url=https://www.windowscentral.com/nokia-ceo-says-company-no-rush-return-smartphone-market |title=Nokia CEO says company is in 'no rush' to return to smartphone market |first=John |last=Callaham |date=22 February 2016 |website=Windows Central |access-date=20 August 2017}}

HMD Global Oy was originally incorporated in Helsinki on 9 November 2015.{{cite web |url=https://tietopalvelu.ytj.fi/yritystiedot.aspx?yavain=2594474&tarkiste=2D77703E9187280B405A71D4AA53E93C71E591C3 |title=HMD Global oy |website=Business Information System |access-date=14 June 2017}}

On 18 May 2016, Microsoft Mobile announced the sale of its feature phone business to HMD Global and FIH Mobile. The sale included design rights, and its rights to use Nokia brand on all types of mobile phones and tablets worldwide until 2024,{{cite web |url=http://www.anandtech.com/show/10879/hmd-closes-nokia-brand-and-patents-deal-with-microsoft-nokia-smartphones-on-the-way |title=HMD Closes Nokia Brand and Patents Deal with Microsoft, Smartphones Due in 2017 |first=Anton |last=Shilov |date=2 December 2016 |website=AnandTech |access-date=24 July 2017}}{{cite web |url=https://www.bbc.co.uk/news/technology-36320329 |title=Microsoft sells Nokia feature phones business |date=18 May 2016 |website=BBC News |access-date=14 June 2017}} except in Japan, where Nokia-branded mobile phones have not been sold since 2008. HMD also signed a licensing agreement with Nokia Corporation which included giving it use of cellular standard essential patent licenses. Nokia has said this move is "uniting one of the world's iconic mobile brands with the leading mobile operating system".{{cite web |url=https://www.zdnet.com/article/nokia-branded-smartphones-and-tablets-are-coming-and-they-will-be-running-android/ |title=Nokia-branded smartphones and tablets are coming – and they will be running Android |last=Ranger |first=Steve |website=ZDNet |date=18 May 2016 |access-date=14 June 2017}} Some factories of Microsoft Mobile, including one located in Vietnam, had been sold to Foxconn, the world's largest electronics manufacturer.

It was agreed that HMD products would be manufactured in the FIH/Foxconn factories.{{cite web |url=http://www.slashgear.com/microsoft-sells-nokia-brand-to-foxconn-and-hmd-global-18440501/ |title=Microsoft sells Nokia brand use to Foxconn and HMD Global |first=Chris Scott |last=Barr |date=18 May 2016 |website=SlashGear |access-date=19 May 2016}} The total sale to both HMD Global and FIH Mobile amounted to US$350 million.{{cite web |url=https://www.engadget.com/2016/05/18/nokia-hmd-global-fih-mobile-smartphone-tablet-android/ |title=Nokia will return to mobile with Android phones and tablets |first=Aaron |last=Souppouris |date=18 May 2016 |website=Engadget |access-date=19 May 2016}} HMD have decided to spend US$500 million in supporting the marketing of the new products over the next three years. In addition the company is backed by a Luxembourg-based private equity fund called Smart Connect LP, run by Jean-François Baril, who was senior vice president of Nokia from 1999 to 2012.{{cite web |url=https://uk.linkedin.com/in/jeanfrancoisbaril |title=Jean-Francois Baril |website=LinkedIn |access-date=21 May 2016 |url-status=dead |archive-url=https://archive.today/20161128201620/https://uk.linkedin.com/in/jeanfrancoisbaril |archive-date=28 November 2016 |df=dmy-all }}

File:Nokia 6 resting.jpg certified Android-powered Nokia]]

On 1 December 2016, the Nokia website showed mobile devices for sale for the first time since 2014.{{cite web |url=http://www.express.co.uk/life-style/science-technology/738710/nokia-return-smartphone-online-sales-android-devices-hmd-global |title=Nokia is BACK – legendary smartphone maker starts selling phones online again |last=Moore |first=Michael |date=1 December 2016 |newspaper=Daily Express |access-date=14 June 2017}} Their first devices, Nokia 150 and 150 Dual SIM feature phones, was announced on 13 December 2016,{{cite web |url=http://hmdglobal.com/press/2016-12-13-nokia-150/ |title=HMD Global announces affordable and durable Nokia 150 phones |website=HMD Global |date=13 December 2016 |access-date=14 June 2017 |archive-date=20 December 2016 |archive-url=https://web.archive.org/web/20161220025103/http://www.hmdglobal.com/press/2016-12-13-nokia-150/ |url-status=dead }} while their first Android smartphone, Nokia 6, was announced on 8 January 2017. At Mobile World Congress in February 2017, HMD announced the relaunch of the iconic Nokia 3310, along with two new Android devices named Nokia 3 and Nokia 5.{{cite web |url=https://www.cnet.com/news/nokia-3310-launch-withings-mwc-2017-everything/ |title=Everything Nokia announced at its MWC 2017 press conference |first=Katie |last=Collins |date=26 February 2017 |website=CNET |access-date=14 June 2017}} The first Nokia branded Android smartphone, Nokia 6 was released in China and a few other Asian markets starting January, while Western releases commenced in June starting with Finland,{{cite web |url=https://nokiapoweruser.com/hmd-will-officially-launch-nokia-3-5-6-finland-june-6/ |title=HMD will officially launch Nokia 3, 5 and 6 in Finland on June 6 |date=5 June 2017 |website=Nokia Power User |access-date=10 February 2019}} with a full worldwide release of all three Android devices by August 2017.{{cite web |url=http://gadgets.ndtv.com/mobiles/news/nokia-3-nokia-5-and-nokia-6-said-to-launch-in-120-markets-at-the-same-time-1672958 |title=Nokia 3, Nokia 5, Nokia 6 Android Phones to Reportedly Launch at 'Affordable Price' in 120 Markets Simultaneously |first=Tasneem |last=Akolawala |date=24 March 2017 |website=NDTV |access-date=14 June 2017}}

HMD used a marketing strategy advertising Nokia phones as "pure, secure and up to date" (referring to a stock Android interface and its commitment to fast updates) as well as brand trust and nostalgia.{{cite web |last=Serrafero |first=Mario Tomás |date=12 April 2017 |title=If HMD Does Deliver a Nokia Flagship with Stock Android and Fast Updates, They Have My Money |url=https://www.xda-developers.com/if-hmd-does-deliver-a-nokia-flagship-with-stock-android-and-fast-updates-they-have-my-money/ |access-date=20 August 2017 |website=XDA Developers}}{{cite web |last=Khullar |first=Kunal |date=14 June 2017 |title=Nokia 6 first impressions: A healthy reboot for a nostalgia-heavy brand |url=http://www.firstpost.com/tech/news-analysis/nokia-6-first-impressions-a-healthy-reboot-for-a-nostalgia-heavy-brand-3704755.html |access-date=20 August 2017 |website=Firstpost}}{{cite web |date=18 August 2017 |title=Poll: What do you think of Nokia 8 design & build quality |url=https://nokiapoweruser.com/poll-think-nokia-8-design-build-quality/ |access-date=20 August 2017 |website=Nokia Power User}}{{cite web |last=Makhni |first=Rajiv |date=28 January 2017 |title=Can the new Nokia be no.1 again? |url=http://www.hindustantimes.com/brunch/can-the-new-nokia-be-no-1-again/story-k4LWVvOuUEt5ytylaGWM2K.html |access-date=20 August 2017 |newspaper=Hindustan Times}}

HMD is headquartered in Espoo, Finland, and is largely run by former Nokia executives.{{cite web |last=Petrovan |first=Bogdan |date=18 May 2016 |title=The legend lives on: Nokia-branded Android smartphones are coming |url=http://www.androidauthority.com/legend-lives-nokia-branded-android-smartphones-coming-soon-693048/ |access-date=14 June 2017 |website=Android Authority}} The first CEO was Arto Nummela, a Nokia veteran of 17 years, until July 2017, when company president Florian Seiche took over as CEO.{{cite web |last=Reigh |first=Brian |date=19 July 2017 |title=HMD Global, the company behind new Nokia phones, loses its CEO |url=http://www.androidauthority.com/hmd-global-loses-ceo-788447/ |access-date=24 July 2017 |website=Android Authority}}

On 6 July 2017 HMD partnered with Carl Zeiss AG to provide camera lens optics for Nokia smartphones.{{cite web |url=https://www.theverge.com/2017/7/6/15927360/hdm-nokia-zeiss-partnership-android-phones |title=Nokia and Zeiss brands reunite for the Android era |first=Tom |last=Warren |date=6 July 2017 |website=The Verge |access-date=24 July 2017}} Nokia previously used Zeiss optics in its mobile phone lineup from 2005 to 2014.{{cite web |url=https://www.engadget.com/2017/07/06/nokia-phones-return-to-using-zeiss-camera-tech/ |title=HMD hopes Zeiss can restore 'Nokia' phones to their former glory |first=Jon |last=Fingas |date=6 July 2017 |website=Engadget |access-date=24 July 2017}}

On 27 July 2017, HMD purchased 500 design patents from Microsoft Mobile that were originally created by Nokia. One notable patent is the Lumia Camera user interface, which had been highly praised by critics{{cite web |url=http://www.gsmarena.com/hmd_now_owns_500_nokia_design_patents_including_the_one_for_the_lumia_camera_ui-news-26433.php |title=HMD now owns 500 Nokia design patents, including one for the Lumia Camera UI |date=27 July 2017 |website=GSM Arena |access-date=20 August 2017}}{{cite web |url=https://www.phonearena.com/news/Nokia-smartphones-might-soon-come-with-Lumia-Camera-UI_id96459 |title=Nokia smartphones might soon come with Lumia Camera UI |first=Cosmin |last=Vasile |date=27 July 2017 |website=Phone Arena |access-date=20 August 2017}} since appearing on the Nokia Lumia 1020.

On 16 August 2017, HMD introduced their first flagship Nokia smartphone, the Nokia 8. Its most distinguishing features are Dual Sight, allowing live streaming with both the front and rear Zeiss cameras (referred to as "bothie", a pun on "selfie"), and OZO Audio, which contains spatial 360° audio technology derived from Nokia's high-end OZO camera.{{cite web |url=https://nokiapoweruser.com/nokia-8-ozo-audio-dual-sight-liquid-cooling-need-know/ |title=Nokia 8 OZO Audio, Dual-sight & Liquid-cooling: All that you need to know |date=17 August 2017 |website=Nokia Power User |access-date=20 August 2017}}{{cite news |url=https://www.theguardian.com/technology/2017/aug/16/nokia-8-bothie-flagship-android-smartphone-apple-samsung |title=Nokia 8 hopes to beat Apple and Samsung with 'bothie', a new version of the selfie |last=Gibbs |first=Samuel |date=16 August 2017 |newspaper=The Guardian |language=en-GB |issn=0261-3077 |access-date=18 August 2017}}{{cite web |url=https://www.bloomberg.com/news/articles/2017-08-16/nokia-maker-mixes-with-apple-samsung-in-new-smartphone-launch |title=With a New Smartphone, Nokia-Maker Takes on Apple and Samsung |last=Wiggins |first=Kaye |date=16 August 2017 |website=Bloomberg L.P. |language=en-US |access-date=18 August 2017}}

In September 2017, HMD acquired the design patent of Nokia Lumia 2520.

On 25 October 2017, HMD revived the Nokia Beta Labs, a beta software program.{{cite web |url=https://www.xda-developers.com/nokia-beta-labs-android-oreo-testing/ |title=Nokia Reintroduces Beta Labs Program for Android 8.0 Oreo Beta Testing |first=Doug |last=Lynch |date=25 October 2017 |website=XDA Developers |access-date=10 February 2019}}

On 11 January 2018, HMD Global acquired the Asha brand name.

On 25 February 2018, A new high-end flagship was introduced, Nokia 8 Sirocco, featuring a curved all-glass design and its name referring to the older Nokia 8800 Sirocco,{{cite web |url=https://www.engadget.com/2018/02/25/nokia-8-sirocco-edition-hands-on/ |title=The Nokia 8 Sirocco edition is 95-percent glass |first=Jamie |last=Rigg |date=25 February 2018 |website=Engadget |access-date=10 February 2019}} as well as Nokia 7 plus, and ultra-low-cost smartphone, Nokia 1.{{cite web |url=https://www.androidpolice.com/2018/02/25/nokia-2018-lineup-hands-consistently-good-hardware-enhanced-android-one-android-go/ |title=Hands on with the Nokia 1, Nokia 6 (2018), Nokia 7 Plus, and Nokia 8 Sirocco |first=Scott |last=Scrivens |date=25 February 2018 |website=Android Police |access-date=10 February 2019}} In addition, HMD re-introduced the Nokia Pro Camera app for Zeiss camera phones.{{cite web |url=https://www.androidpolice.com/2018/02/26/nokia-brings-back-lumias-beloved-camera-pro-android-devices/ |title=Nokia brings back the Lumia's beloved Camera Pro to its Android devices |first=Rita |last=El Khoury |date=26 February 2018 |website=Android Police |access-date=10 February 2019}} The classic 8110 was also reintroduced.

In late July 2018, HMD announced vacancy for a team to expand the business in USA.

For the Chinese market, Nokia X6 was announced, which got a worldwide release as Nokia 6.1 Plus. Another Chinese-market device, called Nokia X5, was later announced. Both of these have bezel-less screens. These devices are direct successors to the mid-upper range Xseries used for the touchscreen Symbian smartphones

In late August 2018, HMD acquired PureView branding, the imaging technology brand which had previously been implemented on high-end Nokia/Lumia smartphones since the Nokia 808 PureView in 2012.

In November 2019, HMD announced Nokia C1, the Android Go smartphone.

On 19 March 2020, HMD held an online event and announced Nokia 8.3 5G, the first ever Nokia-branded 5G smartphone, and the "world's first truly global 5G device". Other products announced the same day were Nokia 5.3, Nokia 1.3, and revival of Nokia 5310 XpressMusic. HMD also introduced HMD Connect, which is a global roaming data SIM card, with associated plans. Nokia 6.2 and Nokia 7.2 get exclusive 007-branded Kevlar cases in conjunction to the HMD marketing campaign with James Bond movie No Time to Die.

HMD are currently implementing new systems utilizing Artificial Intelligence.{{Cite web|url=https://www.supplychaindigital.com/company/how-hmd-global-transforming-logistics-through-artificial-intelligence-and-increased|title=How HMD global is transforming logistics through artificial intelligence and increased visibility|website=www.supplychaindigital.com|language=en|access-date=2020-02-05|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801154526/https://www.supplychaindigital.com/company/how-hmd-global-transforming-logistics-through-artificial-intelligence-and-increased|url-status=dead}}

In July 2020, HMD acquired Valona Labs, a mobile software cybersecurity company.{{Cite web|title=HMD Global acquires mobile software company to set up own R&D in Finland – Back End News|url=https://backendnews.net/2020/07/09/hmd-global-acquires-mobile-software-company-to-set-up-own-rd-in-finland/|access-date=2020-07-14|website=backendnews.net|archive-date=17 January 2021|archive-url=https://web.archive.org/web/20210117150747/https://backendnews.net/2020/07/09/hmd-global-acquires-mobile-software-company-to-set-up-own-rd-in-finland/|url-status=dead}}

File:HMDPulsePro.png

The HMD brand was initially only used for corporate purposes and did not appear in advertising, with the name "Nokia Mobile" is used on social media.{{cite web |title=Nokia Mobile (@nokiamobile) |url=https://twitter.com/nokiamobile?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor |access-date=20 August 2017 |website=Twitter}}{{cite web |title=Nokia Mobile |url=https://www.facebook.com/Nokiamobile/ |access-date=20 August 2017 |website=Facebook}} In January 2024, HMD rebranded to 'Human Mobile Devices'.{{Cite web |date=2024-01-31 |title=We're Human Mobile Devices, but you can call us HMD. |url=https://www.hmd.com/en_int/blog/hmd-makers-of-nokia-phones-and-more |access-date=2024-02-01 |website=www.hmd.com |language=en}}

Starting in 2023, HMD has considered dropping the Nokia branding in favor of the generic HMD brand in order to diversify its portfolio.{{Cite web |last=Weatherbed |first=Jess |date=2023-09-12 |title=Nokia phone maker HMD is launching its own smartphone brand |url=https://www.theverge.com/2023/9/12/23869656/nokia-hmd-smartphone-brand-announcement-foxconn |access-date=2023-12-06 |website=The Verge |language=en}} This came to fruition with the 2024 release of the HMD Vibe as the first non-Nokia HMD smartphone,{{Cite web |title=HMD Vibe {{!}} Reliable budget smartphone |url=https://www.hmd.com/en_us/hmd-vibe/specs |access-date=2024-05-16 |website=www.hmd.com |language=en-US}} and by 2025, HMD has discontinued the smartphones that are still under the Nokia brand, with the exemption of feature phones.{{Cite web |last=Valerio |first=Cristina Joy |date=2025-01-13 |title=HMD removes Nokia smartphones on global website » YugaTech {{!}} Philippines Tech News & Reviews |url=https://www.yugatech.com/news/hmd-removes-nokia-smartphones-on-global-website/ |access-date=2025-02-26 |website=YugaTech {{!}} Philippines Tech News & Reviews |language=en-US}}{{Cite web |date=2025-01-11 |title=All Nokia smartphones have been listed as unavailable on HMD’s website |url=https://www.yahoo.com/tech/nokia-smartphones-listed-unavailable-hmd-171545860.html |access-date=2025-02-26 |website=Yahoo Tech |language=en-US}} It has been suggested that HMD have been preparing for the event that its exclusive agreement with Nokia Corporation will not be renewed as it will expire by 2026.{{Cite web |last=Marin |date=2025-03-24 |title=HMD Prepares for Life Without Nokia as 2026 Deal Ends {{!}} Nokiamob |url=https://nokiamob.net/2025/03/24/hmd-prepares-for-life-without-nokia-as-2026-deal-ends/ |access-date=2025-04-30 |language=en-US}}

The product naming of Nokia devices has historically been based on the numerical system, with new Nokia-branded Android smartphones being named from 1 to 9; with Nokia 1 series being the lowest-end entry level smartphone, and the Nokia 9 series being the highest-end offering of the portfolio. For device successors, and new products launched under the same series, the decimal system (similar to the naming convention of software versions) is being used to denote the different smartphone versions (for e.g. Nokia 6 (2017), Nokia 6.1 (2018), Nokia 6.2 (2019), Nokia 6.3, and so on...). In addition to this, Verizon carrier locked phones are marked with a V, such as the Nokia 9V Pureview

In April 2021, a new two-digit nomenclature was introduced with the launch of the G series and X series alongside the existing C series.

Nokia is in partnership with Google, and their Nokia-branded smartphones run Google's Android operating system.{{cite web |url=http://bgr.com/2017/04/07/nokia-and-google-android-partnership/ |title=Google and Nokia might finally make the Android phone fans are dying for |last=Smith |first=Chris |date=7 April 2017 |website=BGR.com |access-date=14 June 2017}} The software has minimal customizations and is stock Android, with some notable customizations including tweaked icons with a more general blue theme,{{cite web |url=https://www.businessinsider.com/nokia-6-android-smartphone-us-launch-specs-price-2017-6 |title=Nokia phones are coming back to the US with a $229 device arriving next month |first=Jeff |last=Dunn |date=26 June 2017 |website=Business Insider |access-date=24 July 2017 |archive-date=25 October 2017 |archive-url=https://web.archive.org/web/20171025010007/http://uk.businessinsider.com/nokia-6-android-smartphone-us-launch-specs-price-2017-6 |url-status=live }} a different camera app,{{cite web |url=http://www.gsmarena.com/nokia_3-review-1627p3.php |title=Nokia 3 review: Un-Finnished Business |date=30 June 2017 |website=GSMArena |access-date=24 July 2017}} and the additions of the classic Nokia startup tone and the Nokia tune ringtone.{{cite web |url=http://www.gsmarena.com/counterclockwise_nokia_tune_iphone_marimba_and_the_popularity_of_ringtones-news-25264.php |title=Counterclockwise: Nokia Tune, iPhone Marimba and the popularity of ringtones |date=28 May 2017 |website=GSMArena |access-date=14 June 2017}} HMD calls it "pure, secure and up-to-date", claiming it does not contain Software bloat or additional software{{cite web |first=Ashleigh |last=Macro |url=http://www.pcadvisor.co.uk/review/smartphones/nokia-3-review-hands-on-with-cheapest-nokia-android-phone-3655424/ |title=Nokia 3 review: Hands-on with the cheapest Nokia Android phone |date=1 March 2017 |website=PC Advisor |access-date=14 June 2017}} and that the phones will get fast software updates compared to other OEMs.{{cite web |first=Ron |last=Amadeo |url=https://arstechnica.co.uk/gadgets/2017/02/nokia-6-android-hands-on-review/ |title=Nokia 6 hands-on: A metal phone with stock Android?! Someone is listening! |website=Ars Technica UK |date=27 February 2017 |access-date=14 June 2017}} It can be seen as a spiritual successor to Google's former Nexus series, which were known for running stock Android.{{cite web |first=Richard |last=Goodwin |url=http://www.knowyourmobile.com/mobile-phones/nokia-8/24138/nokia-android-phones-new-nexus-phones |title=Nokia Wants To Make Its Android Phones The New Nexus Phones |website=Know Your Mobile |date=27 April 2017 |access-date=14 June 2017 |archive-url=https://web.archive.org/web/20170622031703/http://www.knowyourmobile.com/mobile-phones/nokia-8/24138/nokia-android-phones-new-nexus-phones |archive-date=22 June 2017 |url-status=dead }} HMD's launch devices came preloaded with Android version 7 "Nougat".{{cite web |last=Prabhu |first=Abhinaya |url=http://www.gizbot.com/mobile/news/nokia-6-nokia-5-nokia-3-android-o-android-p-updates-two-years-support-041419.html |title=Nokia 6, Nokia 5, Nokia 3 to get Android O and Android P; HMD assures OS update support for two years |website=Gizbot |date=6 June 2017 |access-date=14 June 2017}} Devices released after 2017 come preloaded with Android 8 "Oreo" or Android 9 "Pie". Devices released after December 2019 come with Android 10 "Q", however it is confirmed that some phones will get an update to Android 10 "Q".

Former CEO Arto Nummela, said in a June 2017 interview that HMD is a "first tier partner with Google."{{cite news |url=http://economictimes.indiatimes.com/opinion/interviews/we-dont-want-to-be-in-megapixel-race-arto-nummela-ceo-hmd-global/articleshow/59133824.cms |title=We don't want to be in megapixel race: Arto Nummela, CEO, HMD Global |first=Gulveen |last=Aulakh |date=14 June 2017 |newspaper=The Economic Times |access-date=24 July 2017}}

In August 2019 Counterpoint research said that "Nokia Leads the Global Rankings in Updating Smartphone Software and Security [out of 3rd party Android OEMs]". According to Exhibit 2: Time Taken by Top 10 Manufacturers to Upgrade Portfolios to the Latest Android Version, Nokia were, over the 12 months following Android 9's launch, in first place for % of [Smartphone] Portfolio Updated to Android Pie.{{Cite web|url=https://www.counterpointresearch.com/nokia-leads-global-rankings-updating-smartphone-software-security/|title=Nokia Leads the Global Rankings in Updating Smartphone Software and Security|date=2019-08-30|website=Counterpoint Research|language=en-US|access-date=2019-10-30}}

However, with the increasing product portfolio Nokia could not keep to this high standards and updates are delayed longer and distributed less frequently. The phones typically receive updates for two to three years.{{Cite web|url=https://www.nokia.com/phones/en_int/security-updates|title=Nokia Smartphone Security Maintenance Release Summary|date=2022-12-08|website=Nokia|language=en-US|access-date=2022-12-17}}

On feature phones, HMD has used Series 30+, Smart Feature OS powered by Java for Nokia 3310 3G and KaiOS for Nokia 8110 4G and in the Chinese market, AliOS.

File:Smartphone Nokia basato su Android.jpg

After the announcement of Google's Open Handset Alliance in November 2007, Nokia said it "considered" joining the alliance, despite its majority stake in Symbian Software{{cite web |url=http://www.techradar.com/news/phone-and-communications/mobile-phones/nokia-considering-joining-google-alliance-155036 |title=Nokia considering joining Google alliance |first=Anna |last=Lagerkvist |date=7 November 2007 |website=Tech Radar |access-date=20 August 2017}} Nokia eventually did not join and instead created the rival Symbian Foundation in 2008 after taking control of the Symbian operating system and making it open source.{{cite web |url=https://betanews.com/2008/06/24/new-symbian-foundation-to-take-on-android-limo/ |title=New Symbian Foundation to take on Android, LiMo |first=Scott M. |last=Fulton |date=24 June 2008 |website=BetaNews |access-date=20 August 2017}}{{cite web |url=https://www.theregister.co.uk/2009/02/12/symbian_expands/ |title=Symbian Foundation in anti-Android recruit drive |first=Bill |last=Ray |date=12 February 2009 |website=The Register |access-date=20 August 2017}} In 2010 as competition stiffened, Nokia lost some partners of the Symbian Foundation who then supported Google only.{{cite web |url=http://www.techradar.com/news/phone-and-communications/mobile-phones/samsung-finally-admits-symbian-split-720398 |title=Samsung finally admits Symbian split |first=Gareth |last=Beavis |date=1 October 2010 |website=Tech Radar |access-date=20 August 2017}} By now Nokia planned to replace Symbian with the Linux-based MeeGo after the N9 flagship. As MeeGo and Android are based upon Linux, some speculated that this would be a roadmap in Nokia's eventual adoption of Android.{{cite news |url=https://www.theguardian.com/technology/blog/2010/nov/29/nokia-symbian-closes-meego-awaits |title=Nokia closes Symbian to the world: can MeeGo make up the gap? |first=Charles |last=Arthur |date=29 November 2010 |newspaper=The Guardian |access-date=20 August 2017}}

Under CEO Stephen Elop the company chose to halt the MeeGo project in favour of adopting Windows Phone, which resulted in a partnership with Microsoft in 2011, with Symbian to be relegated. Google's chief executive Eric Schmidt confirmed that the company held extensive "confidential negotiations" with Nokia to encourage using Android.{{cite news |url=https://www.telegraph.co.uk/technology/google/8327677/Google-Nokia-made-wrong-choice-with-Microsoft.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/google/8327677/Google-Nokia-made-wrong-choice-with-Microsoft.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Google: Nokia 'made wrong choice', with Microsoft |first=Matt |last=Warman |date=16 February 2011 |newspaper=The Daily Telegraph |access-date=20 August 2017}}{{cbignore}} Despite this, Nokia still experimented with Android that year and leaked images showed a Nokia N9 prototype running Android.{{cite web |url=http://tech.firstpost.com/news-analysis/mystery-nokia-n9-looking-phone-seen-running-android-20222.html |title=Mystery Nokia N9-Looking Phone Seen Running Android |first=Roydon |last=Cerejo |date=24 June 2011 |website=First Post |access-date=20 August 2017 |archive-date=11 August 2018 |archive-url=https://web.archive.org/web/20180811082135/https://www.firstpost.com/tech/news-analysis/mystery-nokia-n9-looking-phone-seen-running-android-3585225.html |url-status=dead }} In late 2013 when Microsoft announced its intention to purchase the Nokia mobile phone division, the New York Times reported that a team at Nokia were secretly testing Android on Microsoft Lumia devices, but that Microsoft was aware of this.{{cite web |url=https://gizmodo.com/nokia-was-testing-android-lumia-phones-before-microsoft-1310162514 |title=Nokia Was Testing Android Lumia Phones Before Microsoft Swallowed It |first=Casey |last=Chan |date=13 September 2013 |website=Gizmodo.com |access-date=20 August 2017}} Some analysts think Microsoft bought the business because Nokia were thinking of switching to Android, which could have resulted in Microsoft losing its dominant Windows Phone OEM.{{cite web |url=http://www.businessinsider.com/analysts-microsoft-bought-nokia-because-nokia-was-going-to-stop-making-windows-phones-2013-9?IR=T |title=Analysts: Microsoft Bought Nokia Because Nokia Was Going To Stop Making Windows Phones |first=Nicholas |last=Carlson |date=3 September 2013 |website=Business Insider |access-date=20 August 2017}} In December 2013 there were leaks of a Nokia Android smartphone codenamed Normandy, along with the cancelled Meltineme Project on Lumia hardware,{{cite web |url=https://www.extremetech.com/computing/172607-nokias-android-smartphone-is-full-steam-ahead-for-2014-release-but-what-about-windows-phone |title=Nokia's Android smartphone is 'full steam ahead' for 2014 release... but what about Windows Phone? |first=Sebastian |last=Anthony |date=11 December 2013 |website=Extremetech.com |access-date=20 August 2017}} which was eventually introduced as the Nokia X series in February 2014, featuring a heavily customized version of the Android Open Source Project (AOSP) and released in emerging markets. The acquisition was completed just two months later, and Microsoft discontinued the X series soon afterward. In an interview with Forbes, former HMD CEO Arto Nummela stated that the Nokia X family surprisingly became popular with users of high-end Samsung and Apple smartphone devices, despite the fact that it was a mid to low end device series.{{cite web |url=https://www.forbes.com/sites/ewanspence/2016/12/04/hmd-nokia-smartphone-android-google-play/#56cf97897a91 |title=Finland's Impossible Dream Is Happening: Meeting The Startup Behind Nokia's Smartphone Return |first=Ewan |last=Spence |date=4 December 2016 |website=Forbes |access-date=10 February 2019}}

After the sale, the Nokia Technologies division developed the N1 Android tablet, featuring the Z Launcher interface, released in China in 2015. Later that year, images of an N1-like phone with Android called the C1 were leaked.{{cite news |last=Fingas |first=Jon |title=Nokia's first Android phone reportedly breaks cover |website=Engadget |date=8 September 2015 |url=https://www.engadget.com/2015/09/08/nokia-c1-android-phone-leak/ |access-date=20 August 2017}} Nokia CEO Rajeev Suri confirmed the return of the Nokia brand to smartphones in June 2015 through a licensing strategy,{{cite news |last=Curtis |first=Sophie |title=Nokia confirms plans to return to mobile phone market |newspaper=The Daily Telegraph |location=United Kingdom |date=14 July 2015 |url= https://www.telegraph.co.uk/technology/nokia/11738371/Nokia-confirms-plans-to-return-to-mobile-phone-market.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/nokia/11738371/Nokia-confirms-plans-to-return-to-mobile-phone-market.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |access-date=20 August 2017}}{{cbignore}} and the formation of HMD Global was finally announced in May 2016. Nokia 6 was announced in January 2017, almost six years after declining to use Google/Android and partnering with Microsoft.

{{Main|Series 30+}}

Series 30+ (abbreviated as S30+) is a software platform and application user interface used for Nokia-branded mobile devices. The platform was introduced by Nokia in September 2013, first appearing on the Nokia 108, and has been the main Nokia feature phone operating system after the end of the Series 30 and Series 40 platforms in 2014. Despite the similar name and user interface, S30+ is technically completely different and unrelated to S30.

Many S30+ devices only support MAUI Runtime Environment, and application file (.vxp) developed by MediaTek, but some later devices have included support for J2ME applications. Even for models that don't support Java J2ME applications, some are still capable of running something.{{Citation needed|reason= Is this anecdotal? Providing a source would help clarify what that "something" could be.|date=October 2023}} Some S30+ models also come with an online shop that would allow downloading new apps and games.

Newer phone models with "Series 30+" platform are said to be based on RTOS, which use the graphical user interface similar to the Smart Feature OS in Nokia 3310 3G, albeit with the lack of animation and J2ME applications support.

"Smart Feature OS" is an operating system providing some smart capabilities in devices with a feature phone form factor. Smart Feature OS is based on Java, used on the Nokia 3310 3G. The phone uses Opera Mini 4 as the default browser.

Another OS used by HMD is KaiOS for Nokia 8110 4G,{{cite web |last=Vermeulen |first=Jan |date=25 February 2018 |title=The Nokia 8110 is back |url=https://mybroadband.co.za/news/smartphones/249923-the-nokia-8110-is-back.html |access-date=10 February 2019 |website=mybroadband.co.za |location=South Africa}}[https://mobilityarena.com/kaios-30-million-phones/#Which_devices_run_KaiOS KaiOS – Everything about the smart feature phone revolution] Nokia 800 Tough, Nokia 2720 Flip, Nokia 6300 4G and Nokia 8000 4G, debuted on Nokia 8110 4G.{{cite news |last=Warren |first=Tom |date=25 February 2018 |title=Nokia's banana phone from The Matrix is back |website=The Verge |url=https://www.theverge.com/2018/2/25/17044634/nokia-8110-matrix-banana-phone-mwc-2018 |access-date=10 February 2019}}{{cite news |last=McCann |first=John |date=5 March 2018 |title=Hands on: Nokia 8110 4G review |website=Tech Radar |url=https://www.techradar.com/reviews/nokia-8110-4g |access-date=10 February 2019}}{{cite news |last=Rutherford |first=Sam |date=25 February 2018 |title=Nokia's Latest Retro Revival Is Making Me Crave Bananas |website=Gizmodo.com |url=https://gizmodo.com/nokias-latest-retro-revival-is-making-me-crave-bananas-1823306408 |access-date=10 February 2019}}{{cite news |last=Trenholm |first=Richard |date=25 February 2018 |title=Nokia reboots the 8110, the phone from 'The Matrix' |website=CNet.com |url=https://www.cnet.com/news/nokia-8110-4g-mwc-2018-reboots-the-phone-from-the-matrix-woah/ |access-date=10 February 2019}} The newer KaiOS - based system is integrated with many of Google's services. KaiOS phones have an appstore, UC Browser{{Cite web |title=UC Browser |url=https://www.kaiostech.com/partners/uc-browser/ |access-date=2023-05-24 |website=KaiOS |language=en-US}} can be downloaded. Nokia 8110 4G have the graphical user interface similar to the Smart Feature OS in Nokia 3310 3G.

Since late 2023, HMD has collaborated with CloudMosa to introduce various cloud-based widgets for feature phones using the Cloud Phone technology.{{cite web |title=CloudMosa - What is Cloud Phone? |url=https://www.cloudfone.com/developer-program}} Cloud Phone is a platform that allows 4G feature phones to use various modern third-party services through the cloud. This partnership marks the first time that Nokia Series 30+ devices are capable of accessing YouTube, Shorts, TikTok, Google Sign-in Services, and real-time modern web applications. The first device to support Cloud Apps on Series 30+ is the Nokia 110 4G (2023), with all devices released in 2023 onwards set to feature this capability through OTA updates.{{cite web |date=2023-12-15 |title=Nokia 106 4G and Nokia 110 4G to get YouTube Shorts and many more cloud app support via an OTA update |url=https://www.lovenokia.net/2023/12/nokia-106-4g-nokia-110-4g-get-youtube-shorts-more-cloud-apps-support-via-ota-update.html |access-date=2024-04-12 |language=en-GB}}

On 24 April 2024, HMD launched three new 4G feature phones: Nokia 215 4G, 225 4G, 235 4G, and Nokia 3210, {{Cite web |title=CUTE-AS-A-BUTTON POCKETABLE POWER BARS |date=30 April 2024 |url=https://www.hmd.com/en_int/press/nokia-215-4g-nokia-225-4g-and-nokia-235-4g-press-release}} all supporting the Cloud Phone technology.

The design language of Nokia smartphones from HMD consists of typical Scandinavian design and aesthetics,{{cite web |url=https://www.flare.pk/falling-love-scandinavian-design-story-behind-new-nokia-smartphones/ |title=Falling in love with Scandinavian design: The story behind the new Nokia smartphones |first=Ali |last=Hassan |date=19 June 2017 |website=Flare.pk |access-date=10 February 2019}}{{cite web |url=https://www.deccanchronicle.com/technology/mobiles-and-tabs/041117/nokia-8-review-killer-flagship-or-a-flagship-killer.html |title=Nokia 8 review: Killer flagship, or a flagship killer? |date=4 November 2017 |newspaper=Deccan Chronicle |access-date=10 February 2019}} and are considered to be reminiscent of the previous Microsoft Lumia series, with clean and minimal styling.{{cite web |url=http://newsable.asianetnews.tv/technology/nokia-3-best-smartphone-you-were-looking-to-buy-under-rs-10000 |title=Nokia 3: The best smartphone that you can buy under Rs 10,000 |website=Asia Net News.tv |access-date=20 August 2017 |archive-date=18 August 2017 |archive-url=https://web.archive.org/web/20170818215429/http://newsable.asianetnews.tv/technology/nokia-3-best-smartphone-you-were-looking-to-buy-under-rs-10000 |url-status=dead }}{{cite web |url=http://techpp.com/2017/08/17/nokia-8-specs-price-features/ |title=Nokia 8 Flagship with Snapdragon 835 and Zeiss Dual Camera Launched at €599 |first=Mahit |last=Huilgol |date=17 August 2017 |website=Techapp.com |access-date=20 August 2017}}{{cite web |url=http://indiatoday.intoday.in/technology/story/nokia-8-specs-zeiss-dual-cameras-expected-india-launch-price-and-everything-to-know/1/1027608.html |title=Nokia 8 launched: Specs, top features, expected India price and everything to know |first=Shobhit |last=Varma |date=17 August 2017 |website=India Today |access-date=20 August 2017 |archive-date=8 August 2020 |archive-url=https://web.archive.org/web/20200808105756/https://www.indiatoday.in/technology/features/story/nokia-8-specs-zeiss-dual-cameras-expected-india-launch-price-and-everything-to-know-1029943-2017-08-17 |url-status=dead }} When HMD was formed in 2016, it stated that it wanted to develop phones that stay loyal to Nokia's popular heritage of "design, robustness and reliability".{{cite web |url=http://www.prnewswire.com/news-releases/hmd-global-enters-the-market-to-bring-new-nokia-branded-phones-to-consumers-603960466.html |title=HMD Global Enters the Market to Bring New Nokia Branded Phones to Consumers |website=PRNewswire.com |date=1 December 2016 |access-date=14 June 2017}} The company's design team is headed by Raun Forsyth and Alasdair McPhail.{{cite web |url=http://nokiamob.net/2017/08/15/the-new-old-principles-of-hmds-nokia-design |title=The new old principles of HMD's #Nokia design |date=15 August 2017 |website=Nokiamob.net |access-date=10 February 2019}}

The Nokia 5, 6, and 8 are made from a single block of 6000{{cite web |title=Overview of materials for 6000 Series Aluminum Alloy |url=https://www.matweb.com/search/DataSheet.aspx?MatGUID=26d19f2d20654a489aefc0d9c247cebf |website=matweb.com |access-date=8 July 2024 |archive-url=https://web.archive.org/web/20210426021629/https://www.matweb.com/search/DataSheet.aspx?MatGUID=26d19f2d20654a489aefc0d9c247cebf |archive-date=26 April 2021}} series aluminium,{{cite news |url=https://www.mirror.co.uk/tech/mwc-2017-nokia-unveils-three-9925529 |title=MWC 2017: Nokia unveils three new Android phones at very friendly prices |first=Libby |last=Plummer |date=27 February 2017 |newspaper=Daily Mirror |access-date=20 August 2017}}{{cite web |url=http://www.pocket-lint.com/news/137751-nokia-8-release-date-specs-and-everything-you-need-to-know-for-nokia-s-flagship |title=Nokia 8: Release date, specs and everything you need to know for Nokia's flagship |first=Chris |last=Hall |date=16 August 2017 |website=Pocket-lint.com |access-date=20 August 2017}} while the 7 is crafted from 7000{{cite web |title=Overview of materials for 7000 Series Aluminum Alloy |url=https://www.matweb.com/search/DataSheet.aspx?MatGUID=ab9706916818406b80c22b7f39db0c78 |website=matweb.com |access-date=8 July 2024 |archive-url=https://web.archive.org/web/20221231222643/https://www.matweb.com/search/DataSheet.aspx?MatGUID=ab9706916818406b80c22b7f39db0c78&ckck=1 |archive-date=31 December 2022}} series aluminum.{{Cite news |url=http://gsmarena.com/nokia_7_launches_in_china_with_glass_back_snapdragon_630-news-27801.php |title=Nokia 7 launches with glass back, Snapdragon 630 |website=GSMArena |access-date=20 October 2017 |language=en-US}} The Nokia 8 Sirocco is crafted from a single block of stainless steel.

In 2017 Nokia started resurrecting its classic devices. This began in May 2017 when a new 3310 handset was introduced at the Mobile World Congress. It sported an updated but similar design language to the original, which debuted in September 2000.{{Cite news |url=https://www.theverge.com/2017/5/24/15684254/nokia-3310-new-price-availability |title=The new Nokia 3310 is now available to buy |first=Tom |last=Warren |date=24 May 2017 |website=The Verge |access-date=7 June 2018}} This device was still a feature phone but it shipped with a fresh operating system, colored display, and Nokia native applications. After the success of this initiative, Nokia again rebooted one of its classic phones, the Nokia 8110, which featured a 4G update, excellent battery life, and classic Nokia apps.{{Cite web |url=https://newatlas.com/nokia-mwc-2018/53555/ |title=Nokia reboot continues with five new phones at MWC 2018 |first=David |last=Nield |date=25 February 2018 |website=NewAtlas.com |language=en |access-date=7 June 2018}}

Nokia and Zeiss has been partners since the development of the Nokia N90 in 2005. The partnership between the two companies continued until Nokia's departure from the mobile industry in 2013. In the same year, the partnership was carried over to Microsoft when it acquired Nokia's mobile business. The last Microsoft smartphone with the Zeiss lens was the Lumia 950 and Lumia 950 XL released in 2015.

In 2016, Microsoft sold its feature phone business to HMD Global and FIH Mobile. This was then followed by the licensing of the Nokia brand for smartphones from Nokia Corporation. In July 2017, HMD Global and Zeiss rekindled its "exclusive" partnership.{{Cite press release |author=Zeiss |first=HMD Global and |title=Nokia Smartphones to Feature ZEISS Optics |url=https://www.prnewswire.com/news-releases/nokia-smartphones-to-feature-zeiss-optics-632825323.html |access-date=2022-07-30 |website=www.prnewswire.com |language=en}} The first Nokia Android smartphone with Zeiss lens was the flagship Nokia 8.{{Cite web |date=2017-08-16 |title=Official: This is #Nokia 8 |url=http://nokiamob.net/2017/08/16/official-this-is-nokia-8 |access-date=2022-07-30 |website=Nokiamob.net |language=en-US}}

On 25 July 2022, Zeiss confirmed through the European website, Nokiamob, that the partnership between the two companies ended in 2021. It is clear that the partnership became non-exclusive at that point. This makes Vivo and Sony Mobile the last remaining partners of Zeiss.

After long and successful collaboration, in 2021 Zeiss and HMD Global mutually agreed not to prolong their non-exclusive partnership which included collaboration for imaging technologies of "Nokia" branded smartphones with ZEISS as consulting and development partner.{{Cite web |date=2022-07-25 |title=Nokia and ZEISS are no longer brand partners |website=Nokiamob.net |url=http://nokiamob.net/2022/07/25/nokia-and-zeiss-are-no-longer-brand-partners |access-date=2022-07-30 |language=en-US}}

The highlights of HMD's Nokia smartphones have been build-quality and design.{{cite web |url=https://www.digitaltrends.com/mobile/nokia-new-phones-mwc2017/ |title=HMD's Nokia 6 is now available in the U.S. for $229 |date=26 June 2017 |website=DigitalTrends.com |access-date=20 August 2017}}{{cite web |url=http://www.trustedreviews.com/reviews/nokia-6 |title=Nokia 6 Review: Is this the budget Android phone to beat? |first=Andrew |last=Williams |date=18 July 2018 |website=Trusted Reviews |access-date=20 August 2017}} TechRadar noted the premium build of the Nokia 5, despite its low cost, whereas GSMArena said, that the Nokia 6 was "built like a tank."{{cite web |title=Nokia 6 teardown: built like a tank |website=GSMArena |date=29 March 2017 |url=http://www.gsmarena.com/nokia_6_teardown_built_like_a_tank-blog-24253.php |access-date=20 August 2017}} Juho Sarvikas, chief product officer at HMD, said "it has the build quality that you expect from Nokia."{{cite news |last=Dhapola |first=Shruti |title=Nokia smartphones have premium build, go beyond specs, says HMD Global's Juho Sarvikas |newspaper=The Indian Express |date=9 May 2017 |url= http://indianexpress.com/article/technology/mobile-tabs/nokia-6-nokia-5-nokia-3-phones-have-premium-built-go-beyond-specs-says-hmd-globals-juho-sarvikas/ |access-date=20 August 2017}} The result of a Nokia 6 build has been called an "aluminium unibody with the highest level of visual and structural quality."{{cite web |last=Montano |first=Jay |title=Nokia 6 is official! 'First' Nokia Android Smartphone Launched in China! |website=My Nokia Blog |date=8 January 2017 |url= http://mynokiablog.com/2017/01/08/nokia-6-is-official-first-nokia-android-smartphone-launched-in-china/ |access-date=20 August 2017}} TechRadar called Nokia 8 "one of the most – if not the most – beautiful phones we've ever seen with the Nokia branding emblazoned on the rear."{{cite web |last=Peckham |first=James |title=Nokia 8 review |website=Tech Radar |date=29 January 2018 |url=http://www.techradar.com/reviews/nokia-8 |access-date=20 August 2017}}

HMD have also been initially praised for its commitment of providing zero-day and monthly security patches, as well as stock Android without an additional user interface.{{cite web |url=http://indiatoday.intoday.in/technology/story/nokias-decision-to-stick-with-stock-android-is-a-stroke-of-genius/1/894249.html |title=Nokia's decision to stick with stock Android is a stroke of genius |first=Shobhit |last=Varma |date=1 March 2017 |website=India Today |access-date=20 August 2017 |archive-date=11 November 2020 |archive-url=https://web.archive.org/web/20201111190719/https://www.indiatoday.in/technology/talking-points/story/nokias-decision-to-stick-with-stock-android-is-a-stroke-of-genius-963353-2017-03-01 |url-status=dead }} However starting around late 2020 and early 2021, several Nokia smartphone updates to Android 11 were delayed to Q2 2021{{Cite web |title=HMD releases revised Nokia Android 11 update roadmap |url=https://www.gsmarena.com/nokia_android_11_update_roadmap-news-49017.php |access-date=2022-03-28 |website=GSMArena.com |language=en-US}} (and beyond). In late 2021, HMD announced the high end Nokia 9 PureView devices will not receive an update to Android 11 after all, resulting to HMD offering affected customers a 50% discount on a Nokia X family device.{{Cite web |last=Brecher |first=Hannes |title=Das Nokia 9 PureView erhält kein Update auf Android 11, dafür gibts 50% Rabatt auf ein neues Smartphone |url=https://www.notebookcheck.com/Das-Nokia-9-PureView-erhaelt-kein-Update-auf-Android-11-dafuer-gibts-50-Rabatt-auf-ein-neues-Smartphone.582225.0.html |access-date=2022-03-28 |website=Notebookcheck |date=30 November 2021 |language=de}} This goes with a strong consumer dissatisfaction in recent time. Advertisement on instant updates has been reduced in a large scale on HMD's Nokia website.{{Citation needed|date=May 2022}}

The Nokia 3310 reboot has been praised as a clever marketing strategy that revived interest in the brand,{{cite web |url=http://www.campaignasia.com/article/nokia-3310-and-the-people-who-love-it/434322 |title=Nokia 3310 and the people who love it |first=Emily |last=Tan |date=3 March 2017 |website=Campaign Asia.com |access-date=20 August 2017}}{{cite web |last=Mcleod |first=Duncan |title=Interview: HMD Global on the future of Nokia phones |website=Techcentral.co.za |location=South Africa |date=8 August 2017 |url= https://techcentral.co.za/interview-hmd-global-future-nokia-phones/76234/ |access-date=20 August 2017}} with one analyst calling it a "PR stunt."{{cite web |url=https://eandt.theiet.org/content/articles/2017/05/nokia-3310-leverages-nostalgia-marketing-for-pr-stunt/ |title=Nokia 3310 leverages "nostalgia marketing" for "PR stunt" |first=Jack |last=Loughran |date=24 May 2017 |website=The IET |access-date=20 August 2017}}

According to ZDNet on 5 March 2020, Nokia smartphones ranked second highest in resale value in 2019, just below iPhone. The average depreciation rate in 2019 was 27.68%, the lowest among Android smartphone brands.{{Cite web |last=Kingsley-Hughes |first=Adrian |title=Flagship Android smartphones lose their value twice as fast as iPhones |website=ZDNet |date=5 March 2020 |url=https://www.zdnet.com/article/flagship-android-smartphones-lose-their-value-twice-as-fast-as-iphones/ |access-date=25 May 2022}}

A common criticism of some of the Nokia smartphones has been the choice of system-on-chips (SoCs) on several models. The original lineup, Nokia 3, 5, and 6, uses an older entry-level SoC, which put a strain on software performance.{{cite web |last=Morgan |first=Tom |title=Nokia 6 review |website=Stuff.tv |date=9 August 2017 |url=https://www.stuff.tv/nokia/6/review |access-date=20 August 2017}}{{cite web |last=Ferrari-Herrmann |first=Eric |title=Nokia 6 review: HMD Global isn't strutting its stuff yet |website=AndroidPIT |date=2 August 2017 |url=https://www.androidpit.com/nokia-6-review |access-date=20 August 2017}}{{cite news |last=Hoyle |first=Andrew |title=Nokia 6 review: Beauty on a budget |website=CNET |date=11 August 2017 |url=https://www.cnet.com/uk/products/nokia-6/review/ |access-date=20 August 2017}} The 2019 models Nokia 6.2, 7.2, and 9 PureView uses the older Qualcomm Snapdragon SoCs from 2017 to 2018. Analysts have also noted the new Nokia 3310 as being "overpriced,"{{cite news |last=Walton |first=Mark |title=Nokia 3310 review: No matter how much you think you want it, you don't want it |website=Ars Technica |date=24 May 2017 |url=https://arstechnica.com/gadgets/2017/05/nokia-3310-review/ |access-date=20 August 2017}}{{cite news |last=White |first=Jeremy |title=Nokia 3310 review: the retro fun is short lived |website=Wired.com |date=23 June 2017 |url=https://www.wired.co.uk/article/nokia-3310-review-2017-specs-uk-release-date |access-date=20 August 2017}} and that similar basic phones can be bought for almost half the price.{{cite news |last=Peckham |first=James |title=New Nokia 3310 (2017) review |website=Tech Radar |date=17 July 2017 |url=http://www.techradar.com/reviews/new-nokia-3310-2017-review |access-date=20 August 2017}}

HMD executive Juho Sarvikas said on 16 August 2017 that the company had shipped "millions of units of the 3, 5 and 6," with demand "far outstripping" supply.{{cite news |url=https://www.telegraph.co.uk/technology/2017/08/16/nokia-8-best-features-both-ie-does-have-snake/ |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/2017/08/16/nokia-8-best-features-both-ie-does-have-snake/ |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Nokia 8 best features: What is a 'bothie' and does it have Snake? |first=Matthew |last=Field |date=16 August 2017 |newspaper=The Daily Telegraph |access-date=20 August 2017}}{{cbignore}} As of June 2017, demand of the new Nokia 3310 has been up to seven times higher than expected in the UK.{{cite web |url=http://www.mobilenewscwp.co.uk/2017/06/07/demand-nokia-3310-seven-times-expected/ |title=Demand for Nokia 3310 up to seven times more than expected |first=Paul |last=Withers |date=7 June 2017 |website=Mobile News |access-date=20 August 2017 |archive-date=8 August 2020 |archive-url=https://web.archive.org/web/20200808030149/https://www.mobilenewscwp.co.uk/2017/06/07/demand-nokia-3310-seven-times-expected/ |url-status=dead }}

By Q2 2017, HMD had 0.4% market share in the smartphone market, making it the 11th largest in Europe, and 5th largest in Finland. An IDC analyst called it a "great start."{{cite web |url=http://nokiamob.net/2017/10/12/idc-in-q2-nokia-smartphones-took-0-4-marketshare-no-11-in-europe-no-5-in-finland/ |title=IDC: In Q2 2017, #Nokia smartphones took 0.4% marketshare; No.11 in Europe; No.5 in Finland |date=12 October 2017 |website=Nokiamob.net |access-date=10 February 2019 |archive-date=30 September 2020 |archive-url=https://web.archive.org/web/20200930155135/https://nokiamob.net/2017/10/12/idc-in-q2-nokia-smartphones-took-0-4-marketshare-no-11-in-europe-no-5-in-finland/ |url-status=dead }} According to Counterpoint Research on 1 December 2017, – the first anniversary of HMD – the company was the 8th largest mobile phone vendor in the world (this includes both smartphones and feature phones). It was ranked 5th in India, 4th in Russia, 3rd in the UK, and 1st in the Middle East.{{cite web |url=http://nokiamob.net/2017/12/01/nokia-was-the-8th-phone-vendor-globally-in-q3-2017-counterpoint-research/ |title=Nokia was the 8th phone vendor globally in Q3 2017 (Counterpoint Research) |date=1 December 2017 |website=Nokiamob.net |access-date=10 February 2019 |archive-date=16 January 2021 |archive-url=https://web.archive.org/web/20210116133846/https://nokiamob.net/2017/12/01/nokia-was-the-8th-phone-vendor-globally-in-q3-2017-counterpoint-research/ |url-status=dead }} It also became the 4th vendor in Germany as of Q3 2017.{{cite web |url=http://nokiamob.net/2017/12/08/nokia-back-as-no-1-feature-phone-and-no-4-overall-mobile-brand-in-germany-q3-2017/ |title=Nokia back as No.1 feature phone and No.4 overall mobile brand in Germany (Q3 2017) |date=8 December 2017 |website=Nokiamob.net |access-date=10 February 2019 |archive-date=16 January 2021 |archive-url=https://web.archive.org/web/20210116130850/https://nokiamob.net/2017/12/08/nokia-back-as-no-1-feature-phone-and-no-4-overall-mobile-brand-in-germany-q3-2017/ |url-status=dead }}

1.5 million Nokia smartphones were sold in the first half of 2017,{{cite web |url=http://nokiamob.net/2017/10/10/idc-1-5-million-nokia-smartphones-sold-in-the-first-half-of-2017/ |title=IDC: 1.5 million Nokia smartphones sold in the first half of 2017 *UPDATED* |date=10 October 2017 |website=Nokiamob.net |access-date=10 February 2019 |archive-date=28 November 2020 |archive-url=https://web.archive.org/web/20201128080132/https://nokiamob.net/2017/10/10/idc-1-5-million-nokia-smartphones-sold-in-the-first-half-of-2017/ |url-status=dead }} up from virtually zero the year before.

In Q4 2017, HMD was the best-selling mobile phone vendor overall in Vietnam and most Middle Eastern countries, and also the no. 1 feature phone vendor worldwide. It was also the 3rd best-selling smartphone vendor in the UK, the first time for the Nokia brand since 2010.{{cite web |url=http://nokiamob.net/2018/02/12/nokia-the-3rd-smartphone-brand-in-the-uk-q4-2017/ |title=Nokia the 3rd smartphone brand in the UK (Q4 2017) |date=12 February 2018 |website=Nokiamob.net |access-date=10 February 2019 |archive-date=28 October 2020 |archive-url=https://web.archive.org/web/20201028161136/https://nokiamob.net/2018/02/12/nokia-the-3rd-smartphone-brand-in-the-uk-q4-2017/ |url-status=dead }} In Q3 2018, HMD had the biggest year-on-year sales growth of 71% to 4.8 million units shipped that quarter, making it the 9th largest smartphone vendor worldwide.{{cite web |url=https://www.androidauthority.com/counterpoint-q3-2018-smartphone-market-921167/ |title=Samsung is still the number one OEM, but Huawei is inching closer |first=Duncan |last=Elder |date=2 November 2018 |website=Android Authority |access-date=10 February 2019}}

In Q2 2019, HMD sold 4.8 million smartphones, up from 4.5 million in Q2 2018.{{Cite web|url=https://nokiamob.net/2019/08/29/total-of-16-8-million-nokia-phones-shipped-in-q2-2019-counterpoint/|title=Total of 16.8 million Nokia phones shipped in Q2 2019 – Counterpoint|date=2019-08-29|website=Nokiamob.net|language=en-US|access-date=2019-11-26|archive-date=20 December 2020|archive-url=https://web.archive.org/web/20201220223916/https://nokiamob.net/2019/08/29/total-of-16-8-million-nokia-phones-shipped-in-q2-2019-counterpoint/|url-status=dead}}

In the year 2022 HMD sold a total of 40 million devices, down form 56 million in 2021.{{Cite web |last=Marin |date=2023-10-07 |title=HMD Global’s 2022 financial report shows a bleak situation {{!}} Nokiamob |url=https://nokiamob.net/2023/10/07/hmd-globals-2022-financial-report-shows-a-bleak-situation/ |access-date=2025-04-28 |language=en-US}}

The CEO and presidency role is fulfilled by Jean-Francoise Baril. He has been in the post since November 2022 having replaced Florian Seiche.{{Cite web |last=www.ETTelecom.com |title=Nokia phone maker HMD Global elevates Jean-Francois Baril as Chairman & CEO - ET Telecom |url=https://telecom.economictimes.indiatimes.com/news/nokia-phone-maker-hmd-global-elevates-jean-francois-baril-as-chairman-ceo/95524110 |access-date=2025-04-29 |website=ETTelecom.com |language=en}} Seiche, formerly Nokia Europe's senior vice president of sales and marketing, who also had stints at Siemens, Orange and HTC.{{cite web |url=https://www.hmdglobal.com/bio/florian-seiche/ |title=Florian Seiche, Chief Executive Officer, HMD Global |website=HMD Global |access-date=14 June 2017}} The original CEO was Arto Nummela, who joined Nokia in 1994 and served in several positions including product creation and portfolio before moving to Microsoft Mobile when it was formed 2014.{{cite web |url=https://www.hmdglobal.com/bio/arto-nummela/ |title=Arto Nummela, Chief Executive Officer, HMD Global |website=HMD Global |access-date=14 June 2017 |url-status=dead |archive-url=https://web.archive.org/web/20170316030442/https://www.hmdglobal.com/bio/arto-nummela/ |archive-date=16 March 2017}} On 19 July 2017 Nummela left the company by "mutual agreement", leading to the president, Seiche, to become acting CEO.{{cite news |url=http://economictimes.indiatimes.com/news/company/corporate-trends/hmd-global-ceo-arto-nummela-resigns/articleshow/59673870.cms |title=HMD Global CEO Arto Nummela resigns |date=20 July 2017 |newspaper=The Economic Times |access-date=24 July 2017}}{{cite web |url=https://www.hmdglobal.com/press/2017-07-19-leadership-change-at-hmd-global/ |title=Leadership Change at HMD Global |website=HMD Global |date=19 July 2017 |access-date=19 July 2017 |archive-date=1 August 2017 |archive-url=https://web.archive.org/web/20170801000212/https://www.hmdglobal.com/press/2017-07-19-leadership-change-at-hmd-global |url-status=dead }}

On 15 August 2016, Pekka Rantala, former CEO of Rovio Entertainment, became HMD's chief marketing officer,{{cite web |url=http://arcticstartup.com/article/ex-angry-birds-ceo-head-relaunch-nokia-phones/ |title=Ex-Angry Birds CEO To Head Nokia Phones Relaunch |first=Tarmo |last=Virki |date=15 August 2016 |website=Arctic Startup |access-date=14 June 2017}} commenting that Nokia will "rise again." Rantala previously held several positions at Nokia from 1994 to 2011 such as leader of Nokia's European operations.{{cite web |url=http://www.androidauthority.com/nokia-appoints-veteran-smartphone-business-709830/ |title=Nokia will "rise again" says newly appointed marketing chief |first=Kris |last=Carlon |date=15 August 2016 |website=Android Authority |access-date=14 June 2017}}{{cite web |url=https://www.hmdglobal.com/bio/pekka-rantala/ |title=Pekka Rantala, Executive Vice President, Chief Marketing Officer, HMD Global |website=HMD Global |access-date=14 June 2017}}

HMD were originally based at Building 2 of the Nokia Campus in Karaportti in Espoo, Finland, opposite Nokia Corporation's headquarters.{{cite web |url=http://www.nokia.com/en_int/contact/karaportti |title=Nokia Campus Espoo |website=Nokia |access-date=24 July 2017 |archive-url=https://web.archive.org/web/20180721044101/https://www.nokia.com/en_int/contact/karaportti |archive-date=21 July 2018 |url-status=dead }} In November 2018, HMD moved to a new premises {{convert|3|km|abbr=on}} away in Bertel Jungin aukio, a square named after former Finnish-Swede architect Bertel Jung.{{cite web |url=https://mobiili.fi/2018/11/02/nokia-puhelinyhtio-hmd-globalin-paakonttori-muutti-espoossa-karaportista-leppavaaraan/ |title=Nokia-puhelinyhtiö HMD Globalin pääkonttori muutti Espoossa Karaportista Leppävaaraan |trans-title=The headquarters of Nokia Telephone Company HMD Global moved from Karaporta to Leppävaara in Espoo |first=Markus |last=Lehtiniitty |date=2 November 2018 |website=Mobiili.fi |access-date=10 February 2019}} The same building also houses TNS Mobile Oy, a subsidiary of FIH Mobile which distributes HMD Global's products. HMD's other main offices are located in London, England; Noida, India and Dubai, UAE.{{cite web |url=http://www.hmdglobal.com/contact/ |title=Contact Us |website=HMD Global |access-date=14 June 2017 |archive-date=12 November 2020 |archive-url=https://web.archive.org/web/20201112011015/https://www.hmdglobal.com/contact |url-status=dead }}

{{main|List of HMD Global products}}

File:Nokia 3310 6 5 3.jpgHMD Global has released numerous Nokia phones across different categories. Initially the company also developed flagship-level smartphones, but following lukewarm sales of its Nokia 9 PureView (2019), they have since focused more on mid-tier and entry-level smartphones, where they have found more success.{{Cite web |last=Peter |title=HMD Global says it has pulled out of the flagship race |url=https://www.gsmarena.com/hmd_global_says_it_has_pulled_out_of_the_flagship_race-news-53452.php |access-date=2025-05-01 |website=GSMArena.com |language=en-US}} The company is a major manufacturer of "feature phones" and is also notable for its Nokia Originals series of modern revivals of older handsets.{{Cite web |last=Peter |title=Counterpoint: HMD shipped 2 million Nokia smartphones in Q1, up from 1.7 million a year ago |url=https://www.gsmarena.com/counterpoint_hmd_shipped_2_million_nokia_smartphones_in_q1_up_from_17_million_a_year_ago-news-49318.php |access-date=2025-05-01 |website=GSMArena.com |language=en-US}} Beginning in 2024, the company has started to release self-brand HMD smartphones running Android, replacing the Nokia brand in this segment.{{clear}}

• Jolla, a mobile phone company with former Nokia's MeeGo staff

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