HanseYachts
{{Infobox company
| name = HanseYachts AG
| logo = Hanseyachtsag-logo.svg
| image = Hanse 291.jpg
| image_caption = Hanse 291 - the first model
| native_name =
| native_name_lang = de
| type = Public
| traded_as =
| ISIN = DE000A0KF6M8
| industry = Boat building
| fate =
| predecessor =
| successor =
| foundation = 1990
| founder = Michael Schmidt
| defunct =
| location_city = Greifswald, Germany
| location_country =
| locations =
| area_served = Europe, North America,
South America,
Middle East, Arabia,
Asia, Australia,
New Zealand
| key_people = Gert Purkert (Chairman)
Hanjo Runde (CEO){{cite web|title =The Management Board of HanseYachts AG|url = https://www.hanseyachtsag.com/gb/company/executive-bodies/|publisher = HanseYachts AG|access-date = June 30, 2022}}
Stefan Zimmermann (COO)
| products = sailing yachts
motor yachts
| services =
| assets =
| equity =
| owner = Aurelius SE (79.5 %){{cite web|title = Shareholders|url = https://www.hanseyachtsag.com/gb/investor-relations/share/|access-date = October 18, 2022}}
Vesting Holding AG (5.9 %){{cite web|title = HanseYachts AG: Veröffentlichung gemäß § 40 Abs. 1 WpHG mit dem Ziel der europaweiten Verbreitung |url = https://www.dgap.de/dgap/News/pvr/hanseyachts-veroeffentlichung-gemaess-abs-wphg-mit-dem-ziel-der-europaweiten-verbreitung/?newsID=1251277|language = DE|publisher = HanseYachts AG|agency = DGAP|date = December 30, 2019}}
| num_employees = 1,370 (2021/22){{cite web|title = Annual Report 2021/2022|url = https://www.hanseyachtsag.com/mis/website/document/download/hanseyachts-ag-financial-reports-2023-annual-report-2021-2022_-1980160099932641078.pdf}}
| subsid = HanseYachts Sp. z o.o., Goleniów, Poland
| homepage = [https://www.hanseyachtsag.com/us/ www.hanseyachtsag.com]
status: October 2022
}}
HanseYachts AG is a German yacht manufacturer headquartered in the city of Greifswald (Baltic Sea). The company is one of the world's largest manufacturers of sailing yachts with lengths of 29 ft (ca. 9 meters) to 67 ft (20.42 meters). The company offers monohull sailboats under the Hanse, Dehler and Moody brands. Motorboats are sold under the Fjord and Sealine brands. HanseYachts is cooperating with the yacht designers Patrick Banfield, Berret-Racoupeau, Bill Dixon and Judel/Vrolijk & Co.
The Group's products and brands are innovative, established in the market, and have a long history. Different types of yachts are offered under each brand. The consistent expansion of the product portfolio is part of the Group's multi-brand strategy, and the entire product portfolio now comprises 40 different models. The yachts are sold by authorized dealers and the Group's own sales companies. The Group's own sales companies are located in Germany and the United States. The Group's products are sold by a worldwide network of around 230 dealers. All boats are manufactured exclusively on the basis of firm customer orders.
Corporate affairs
HanseYachts AG is the parent company of the HanseYachts Group. It performs central holding company functions and manages most of the operating business of the Group. HanseYachts AG holds 100 % of the equity in nearly all subsidiaries, either directly or indirectly. The subsidiaries are Hanse (Deutschland) Vertriebs GmbH & Co. KG, Verwaltung Hanse (Deutschland) Vertriebs GmbH, HanseYachts Marken Portfolio AG & Co. KG, Moody Yachts GmbH, Dehler Yachts GmbH, Sealine Yachts GmbH, Hanse Yachts US, LLC, USA, HanseYachts Sp. z o.o. in Poland (known as Technologie Tworzyw Sztucznych Sp. z o.o., or “TTS” for short, until 3 October 2022) with its subsidiary Balticdesign Institut Sp. z o.o., and Yachtzentrum Greifswald Beteiligungs-GmbH with its no longer operationally active subsidiary Mediterranean Yacht Service Center SARL, France.
Effective 17 October 2022, HanseYachts AG sold its equity interest in Privilege Marine as a portfolio optimization step. The French catamaran manufacturer based in Port Olona, Les Sables d'Olonne, France, was purchased by a consortium headed by the related person and longtime CEO Gilles Wagner, along with a group of the company's customers.
One of the world's oldest catamaran brands, Privilege builds ocean-going luxury catamarans sold at prices of €1.5 million to €5 million. The company had been acquired by HanseYachts AG in June 2019, but remained operationally autonomous. Since the acquisition, the entire product line was completely renewed with great market success. Because the anticipated synergy effects did not materialize to the hoped-for extent, HanseYachts sold the company and can now focus on its remaining six brands.
The HanseYachts Group is included in the consolidated financial statements of AURELIUS Equity Opportunities SE & Co. KGaA, Grunwald.
HanseYachts AG has been listed in the General Standard section of the Frankfurt Stock Exchange since 2007.
History
= Founding, rise, IPO (1990–2007)=
HanseYachts is originated in an old-established shipyard for fishing cutters and other workboats.{{cite journal |last1=Greenwood |first1=Robert|date=February 2009|title=East goes west|journal=European Boatbuilder}} The today's company was founded in 1990 – after the fall of the Iron Curtain – by Michael Schmidt, the winner of the 1985 Admiral's Cup.{{cite web|title=Hanse history|url=https://www.hanseyachtsag.com/gb/hanse/hanse-world/hanse/history.html|publisher=HanseYachts AG|access-date=November 20, 2019}} At the beginning, Yachtzentrum Greifswald – so the former name of HanseYachts – focused on yacht refit and other services. The first model Hanse 291 (which based on the design of the Aphrodite 291) was launched in 1993. In the years to come, the company successively extended the model range and grew rapidly. In the late 1990s, HanseYachts and the yacht designers Judel/Vrolijk & Co started their still existing collaboration.{{cite press release|title=Hanse extends collaboration with judel/vrolijk & co|url= https://www.hansegroup.com/fileadmin/ddb/mailfiles/2012/06/9e34b1e989238fd5a6b687de49e65a7868745cc3/documents/Hanse_Newsletter_Mail_UK.pdf|publisher= HanseGroup|date=June 2012|access-date = November 22, 2017}} In 2003, the range comprised eight models up to 53 ft.{{cite web|title=Model history|url=https://www.hanseyachtsag.com/gb/hanse/hanse-world/models/hansemodelhistory.html|publisher=HanseYachts AG|access-date=November 20, 2019}} In 2007, HanseYachts AG went public (General Standard, Frankfurt).{{cite news|title = HanseYachts vor dem Börsenstart|url = https://www.yacht.de/aktuell/panorama/hanseyachts-vor-dem-boersenstart/a5856.html|publisher =Yacht online|language = German| date = March 8, 2007}} Founder Michael Schmidt remained majority shareholder.
= Brand acquisitions and powerboat market entry (2006–2009)=
For more than a decade, HanseYachts built sailing yachts only. In 2006, the company acquired the majority of Norwegian powerboat manufacturer Fjord Boats AS and started to develop seagoing powerboats.{{cite press release|title=Fjord Boats Completely Taken Over|url=http://www.dgap.de/dgap/News/corporate/fjord-boats-completely-taken-overhanseyachts-ag/?newsID=188565|publisher= HanseYachts AG|agency = DGAP|date=November 14, 2007}} In 2007, the English Moody brand (sailing yachts) was added, and the creation of a new Moody range with decksaloon and aftcockpit models began.{{cite press release |title = HanseYachts AG Acquires Premium Trademark Moody|url=http://www.dgap.de/dgap/News/adhoc/hanseyachts-hanseyachts-acquires-premium-trademark-moody/?newsID=72572|publisher=HanseYachts AG|agency = DGAP|date = March 30, 2007|access-date = November 21, 2017}} Furthermore, HanseYachts bought the remaining shares in Fjord Boats AS and introduced a first new Fjord model (Fjord 40 open).{{cite press release|title=HanseYachts Exercises Call Option for Fjord Boats AS|url=https://hanseyachtsag.com/mis/website/document/download/hanseyachts-ag-ad-hoc-messages-2007-hanseyachts-ad-hoc-message-2607_1390521570486543117.pdf|format = PDF|publisher = HanseYachts AG|date = July 26, 2007}}{{cite press release|title=Fjord Boats Completely Taken Over|url=http://www.dgap.de/dgap/News/corporate/fjord-boats-completely-taken-overhanseyachts-ag/?newsID=188565|publisher= HanseYachts AG|agency = DGAP|date=November 14, 2007|access-date = November 21, 2017}} In 2008, the company completed the enlargement of its plant in Greifswald and the construction of a new production facility in Goleniów. In 2009, HanseYachts purchased its German competitor Dehler Yachtbau comprising the Dehler and Varianta brands as well as a production facility located in Freienohl, Germany.{{cite news|title = Hanse acquires Dehler brand|url=http://www.boatingbusiness.com/news101/industry-news/hanse_acquires_dehler_brand|publisher = Boating Business|date = June 29, 2009|access-date = November 21, 2017}}
=Great Recession, change of ownership and recovery (2008–2016)=
During the Great Recession, the boating industry was affected by a slump in global sales.{{cite magazine |title=HanseYachts predicts boat sales slump |url=http://www.yachtingmonthly.com/news/hanse-yachts-predicts-boat-sales-slump-13967|magazine=Yachting Monthly |date=January 9, 2009}} The company's turnover dropped by 57% within one year.{{cite web|last1=HanseGroup|title=Annual report 2008/2009|url= https://hanseyachtsag.com/mis/website/document/download/hanseyachts-ag-financial-reports-2009-annual-report-2008-2009_1390522195539313076.pdf|access-date=November 21, 2019}} A period of high losses began. In 2011, founder Michael Schmidt sold his stake to German Investment holding Aurelius SE, Munich, and left the company. At the end of 2012, HanseYachts closed the Dehler factory in Freienohl and relocated the entire Dehler production to its lamination factory in Goleniów and its main factory in Greifswald.{{cite press release|title=HanseGroup moves entire production to its German headquarters in Greifswald|url= https://www.hanseyachtsag.com/gb/company/news/detail/article/hansegroup-moves-entire-production-to-its-german-headquarters-in-greifswald-1.html|publisher = HanseYachts AG|date=May 30, 2012}} In 2013, HanseYachts parent company Aurelius SE purchased the English Sealine brand (motor yachts) together with plans, moulds, parts lists and equipment.{{cite news|title = Sealine brand and 380 and 450 models sold to parent company of HanseGroup|url=http://www.mby.com/news/sealine-brand-and-380-and-450-models-sold-to-parent-company-of-hanse-group-3121|publisher = Motorboat & Yachting|date = June 27, 2013}} In 2014, HanseYachts started to produce Sealine yachts.
Current models
= Sailing yachts =
File:Hanse_675,_Greifswald.jpg
| class="wikitable" style="text-align:center; font-size:85%; line-height:170%" | |||||
| style="text-align: center;width: 50pt;background: #f2f2f2"| Model
| style="text-align: left;width: 35pt;background: #f2f2f2"| Launch | style="text-align: center;width: 45pt;background: #f2f2f2"| Model | style="text-align: left;width: 30pt;background: #f2f2f2"| Launch | style="text-align: center;width: 60pt;background: #f2f2f2"| Model | style="text-align: left;width: 20pt;background: #f2f2f2"| Launch | |||||
| style="text-align: left"|Hanse 315 | style="text-align: left|2015 | style="text-align: left"|Dehler 29 | style="text-align: left|2010 | style="text-align: left"|Moody 41 AC | style="text-align: left|2009 |
| style="text-align: left"|Hanse 348 | style="text-align: left|2018 | style="text-align: left"|Dehler 30 od 1 | style="text-align: left|2019 | style="text-align: left"|Moody 41 DS | style="text-align: left|2020 |
| style="text-align: left"|Hanse 388 | style="text-align: left|2017 | style="text-align: left"|Dehler 34 | style="text-align: left|2016 | style="text-align: left"|Moody 45 DS | style="text-align: left|2008 |
| style="text-align: left"|Hanse 418 | style="text-align: left|2017 | style="text-align: left"|Dehler 38 SQ | style="text-align: left|2020 | style="text-align: left"|Moody 54 DS | style="text-align: left|2014 |
| style="text-align: left"|Hanse 460 | style="text-align: left"|2021 | style="text-align: left"|Dehler 42
|style="text-align: left"|2016 | |||
| style="text-align: left"|Hanse 510 | style="text-align: left|2022 | style="text-align: left"|Dehler 46 SQ | style="text-align: left" |2022 | ||
| style="text-align: left"|Hanse 548 | style="text-align: left|2017 | style="text-align: left"| | style="text-align: left" | | ||
| style="text-align: left"|Hanse 588 | style="text-align: left|2016 | ||||
| style="text-align: left"|Hanse 675 | style="text-align: left|2016 | ||||
| style="text-align: left"|Hanse 510 | style="text-align: left|2022
| | | | |
1 one design class
Naval architects: Berret-Racoupeau (Hanse), Judel/Vrolijk & Co (Hanse, Dehler), Bill Dixon (Moody)
= Motor yachts =
| class="wikitable" style="text-align:center; font-size:85%; line-height:170%" | |||||
| style="text-align: center;width: 68pt;background: #f2f2f2"| Model
| style="text-align: left;width: 30pt;background: #f2f2f2"| Launch | style="text-align: center;width: 80pt;background: #f2f2f2"| Model | style="text-align: left;width: 30pt;background: #f2f2f2"| Launch | style="text-align: center;width: 80pt;background: #f2f2f2"| Model | style="text-align: left;width: 30pt;background: #f2f2f2"| Launch | |||||
| style="text-align: left"|Sealine S335 | style="text-align: left" |2022 | style="text-align: left" |Fjord 38 open | style="text-align: left|2019 | style="text-align: left"|Ryck 280 1 | style="text-align: left|2021 |
| style="text-align: left"|Sealine S335v | style="text-align: left" |2022 | style="text-align: left" |Fjord 38 xpress 1 | style="text-align: left|2018 | ||
| style="text-align: left"|Sealine C335 | style="text-align: left|2021 | style="text-align: left"|Fjord 41 XL | style="text-align: left|2020 | ||
| style="text-align: left"|Sealine C335v 1 | style="text-align: left|2021 | style="text-align: left"|Fjord 44 open | style="text-align: left|2018 | ||
| style="text-align: left"|Sealine S390 | style="text-align: left"|2021 | style="text-align: left"|Fjord 44 coupé | style="text-align: left"|2018 | ||
| style="text-align: left" |Sealine C390 | style="text-align: left" |2019 | style="text-align: left" |Fjord 53 XL | style="text-align: left" |2022 | ||
| style="text-align: left" |Sealine C390v 1 | style="text-align: left" |2020 | ||||
| style="text-align: left" |Sealine S430 | style="text-align: left" |2020 | ||||
| style="text-align: left"|Sealine C430 | style="text-align: left|2017 | ||||
| style="text-align: left"|Sealine F430 | style="text-align: left|2018 | ||||
| style="text-align: left"|Sealine C530 | style="text-align: left|2017 | ||||
| style="text-align: left"|Sealine F530 | style="text-align: left|2016 |
1 model with outboard engines
Naval architects: Patrick Banfield (Fjord), Bill Dixon (Sealine, Ryck)
Sales figures and turnover
{{Graph:Chart|width=540|height=300|xAxisTitle=year|yAxisTitle=turnover (mio €)|type=rect|x=04/05,05/06,06/07,07/08,08/09,09/10,10/11,11/12,12/13,13/14,14/15,15/16,16/17,17/18,18/19,19/20,20/21|y=44.3,66.2,105.2,135.3,58.3,73.2,86.9,73.3,80.9,91.4,99.3,114.9,129.6,140.3,152.0,128.4,120,8}}
Sources: 2004/05 until 2020/21{{cite web |url=https://www.hanseyachtsag.com/gb/publications/financialreports.html |title=Financial reports|publisher=HanseYachts AG}}
Awards
- "Boatbuilder of the Year 2016" (British Yachting Awards){{Cite web|url=http://www.canadianyachting.ca/news-and-events/current/3638-hanseyachts-ag-receives-boat-builder-award-2016|title=HanseYachts AG Receives Boat Builder Award 2016|publisher=Canadian Yachting|accessdate= January 24, 2019}}
- "Boatbuilder of the Year 2018" (British Yachting Awards){{Cite web|url=http://www.asia-pacificboating.com/news/2018/12/hanseyachts-ag-wins-british-yachting-award-boatbuilder-of-the-year-2018|title=HanseYachts AG wins British Yachting Award "Boatbuilder of the Year 2018"|publisher=Boating Asia-Pacific|accessdate=January 24, 2019|archive-date=January 29, 2019|archive-url=https://web.archive.org/web/20190129011108/http://www.asia-pacificboating.com/news/2018/12/hanseyachts-ag-wins-british-yachting-award-boatbuilder-of-the-year-2018|url-status=dead}}
External links
{{Commons category|HanseYachts AG}}
- {{Official website|https://www.hanseyachtsag.com/us/}}
- List of [https://www.hanseyachtsag.com/us/brands/ yacht brands]
- List of brands with [https://www.hanseyachtsag.com/us/sailboats/ sailboats for sale]
- List of brands with [https://www.hanseyachtsag.com/us/motorboats/ motor yachts for sale]
- The [https://www.faz.net/-gya-7w495 Moody 54 DS] (in German), Frankfurter Allgemeine Zeitung, October 2014