Hisense#VIDAA
{{Short description|Chinese multinational electronics company}}
{{Multiple issues|
{{Cleanup reorganize|date=October 2020}}
{{Advert|date=October 2020}}
}}
{{EngvarB|date=July 2016}}
{{Use dmy dates|date=July 2016}}
{{Infobox company
| name = Hisense Group Co., Ltd.
| native_name = 海信有限公司
| romanized_name = Hǎixìn Yǒuxiàn Gōngsī
| logo = Hisense.svg
| logo_size = 250px
| logo_caption = Logo since 2012
| type = Public company
| traded_as = {{Unbulleted list|{{SSE|600060}}|{{HKEX|921}}|{{SZSE|000921}}}}
| predecessor = Qingdao No. 2 Radio Factory
| successor =
| founder =
| defunct =
| fate =
| area_served = Worldwide
| key_people =
| industry = {{Plainlist|
}}
| genre =
| products = {{Plainlist|
}}
| production =
| services =
| revenue = US$12.169 billion (2023){{Cite web | url=https://www.statista.com/statistics/425208/revenue-of-hisense-china | title=Revenue of the Chinese electronics manufacturer Hisense from 2013 to 2023| website=statista.com }}
| operating_income = US$288.59 million (2018){{Cite web | url=https://asia.nikkei.com/Companies/Hisense-Electric-Co.-Ltd | title=Hisense Electric Co. LTD | access-date=2 July 2019 | archive-date=6 May 2020 | archive-url=https://web.archive.org/web/20200506233303/https://asia.nikkei.com/Companies/Hisense-Electric-Co.-Ltd | url-status=dead }}
| net_income = US$1.14 billion (2019)
| aum =
| assets =
| equity =
| owner = Qingdao Hisense Electric Holdings Co., Ltd. (29.9%)
| num_employees =
| parent =
| divisions =
| subsid = 54 companies and offices
| footnotes =
| intl =
| foundation = {{start date and age|1969}} (as Qingdao No. 2 Radio Factory)
{{start date and age|1994}} (as Hisense)
| location_city = Qingdao, Shandong
| location_country = China
| location =
| locations =
| homepage = {{url|https://global.hisense.com/}}
}}
{{Infobox Chinese
| c = 海信
| p = Hǎixìn
| j = haih4 san1
| t = 海信
| s = 海信
| mi = {{IPA|ha:i xih-:n}}
| ci = {{IPA|xa:i-h sa-h:n}}
| y = hai sahn
| teo = Hāixhín
| poj = Hayī-xihn
| tl = Haixan
| myr = Hǎisyìn
| tp = Hǎisìn
}}
Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong province.{{Cite web |title=Hisense Group Co., Ltd |url=https://www.cccme.cn/shop/cccme1077/introduction.aspx |access-date=2024-02-07 |website=www.cccme.cn}} Television sets are its main product, and it has been the largest TV manufacturer in China by market share since 2004.{{Cite web|title= Zhongyikang: Hisense TV ranked first in market share for 17 consecutive years |url=https://www.sohu.com/a/445655162_123753|access-date=2021-06-15|date=2021-01-20|work=China News|publisher=Sohu|language=zh-cn}} It was the world's fourth-largest TV manufacturer by market share in the first half of 2023{{Cite web |last=Ik-Hwan |first=Kim |date=2023-08-21 |title=Samsung, LG Electronics top 2 global TV makers in H1 |url=https://www.kedglobal.com/electronics/newsView/ked202308210021 |access-date=2024-11-17 |website=KED Global |language=en}} and the second-largest by number of units shipped in 2022. Hisense is also an original equipment manufacturer (OEM), so some of its products are sold to other companies and have brand names unrelated to Hisense.{{Cite web |title=About Us History - Hisense Global |url=https://global.hisense.com/about-hisense/history |access-date=2024-02-07 |website=global.hisense.com |language=en-US}}
Two major subsidiaries of Hisense Group are listed companies: Hisense Visual Technology ({{SSE|600060}}){{cite web |title=600060.SS - Hisense Visual Technology Co Ltd Profile Reuters |url=https://www.reuters.com/companies/600060.SS |website=www.reuters.com |access-date=10 August 2020 |language=en}} and Hisense H.A. ({{HKEX|921}}, {{SZSE|000921}}).[http://www.szse.cn/certificate/individual/index.html?code=000921 HISENSE HOME APPLIANCES GROUP CO., LTD.]{{Cite web|url=https://www.hkex.com.hk/Market-Data/Securities-Prices/Equities/Equities-Quote?sc_lang=en|title=Equities Quote|website=www.hkex.com.hk|accessdate=11 March 2023}} Both had a state ownership of over 30% via Hisense's holding company{{Cite web|url=https://nationalinterest.org/blog/buzz/love-your-new-tcl-or-hisense-4k-smart-tv-chinese-government-made-tv-116331|title=Love Your New TCL or Hisense 4K Smart TV? The Chinese Government Made That TV.|first=Salvatore|last=Babones|date=23 January 2020|website=The National Interest}}{{Cite web|url=https://www.businessinsider.com/hisense-ces-booth-2013-1|title=A State-Owned Chinese Company You've Never Heard Of Has Replaced Microsoft At CES|first=Steve|last=Kovach|date=9 January 2013|website=Business Insider Australia}} before the end of 2020.{{Cite web|title=Hisense's restructure finalized with strategic investment; two A-share companies bid farewell to the status of state-owned holdings / 海信混改敲定战投 两家A股公司告别国资控股身份|url=https://company.cnstock.com/company/scp_gsxw/202012/4635905.htm|access-date=2021-06-15|date=2020-12-25|work=China Stock|publisher=Shanghai Securities Journal|language=zh-cn}}
Hisense Group has over 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in China (Qingdao, Shunde, and Huzhou), the Czech Republic, South Africa, and Mexico. There are also 18 R&D centers located in China (Qingdao and Shenzhen), the United States, Germany, Slovenia, Israel, and other countries.[http://www.hisense.com/en/about/hsht/cpht/200811/t20081111_3828.html Timeline] {{Webarchive|url=https://web.archive.org/web/20090227033020/http://hisense.com/en/about/hsht/cpht/200811/t20081111_3828.html |date=27 February 2009 }} Hisense Official Site
History
Qingdao Number 2 Radio Factory,{{Cite web |title=Hisense Group |url=https://www.weforum.org/organizations/hisense-group-holdings-co-ltd/ |website=www.weforum.com}} the predecessor of Hisense Group, was established in September 1969.{{Cite web|url=https://www.techradar.com/news/should-i-buy-a-hisense-television|title=Should I buy a Hisense TV? A look at the budget smart TV brand|first1=Henry|last1=St Leger|first2=Al|last2=Griffin|date=December 13, 2020|website=TechRadar|publisher=Future US Inc}} The first product of the small factory was a radio sold under the brand name Red Lantern, but the company later gained the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong National Defense Office.{{cite book|author=Ling Liu|title=China's industrial policies and the global business revolution: the case of the domestic appliance industry|url=https://books.google.com/books?id=2jYTy1NmASgC&pg=PA130|access-date=30 November 2011|year=2005|publisher=Routledge|isbn=978-0-415-35560-5|pages=127–146}} That involved the technical training of three employees at another Chinese factory, Tianjin 712, resulting in the production of 82 televisions by 1971 and the development of transistor TVs by 1975. Its first TV model, the CJD18, was produced in 1978.[http://hxdq.hisense.com/tzzgx/cwsj/201707/P020170707575790895553.pdf Annual report 2017] {{Webarchive|url=https://web.archive.org/web/20180711224403/http://hxdq.hisense.com/tzzgx/cwsj/201707/P020170707575790895553.pdf |date=11 July 2018 }} p. 9, Simplified Chinese
Television production in China was limited until 1979, but a meeting of the Ministry of Electronics in Beijing concluded with calls for greater development of the civil-use electronics industry. Qingdao Number 2 Radio Factory was then{{When|date=November 2024}} merged with other local electronics makers and manufactured televisions under the name Qingdao General Television Factory in Shandong province.
The Hisense Group emerged in 1994 following radical changes initiated in 1992 by then-president Zhou Houjian,{{Cite news|url=https://www.weekinchina.com/2009/10/zhou-houjian/|website=www.weekinchina.com|title=Week in China Zhou Houjian|access-date=30 October 2009|archive-date=20 September 2020|archive-url=https://web.archive.org/web/20200920214224/https://www.weekinchina.com/2009/10/zhou-houjian/|url-status=dead}} or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao. The Hisense Electrical Appliance Share Holding Company (now Hisense Electrical Co Ltd) was publicly listed on the Shanghai Stock Exchange in April 1997. Increased competition and price wars in the Chinese electronics market in the 1990s were a boon to Hisense, which gained ten failing enterprises by 1998.
Eager to expand beyond consumer electronics, Hisense Group aimed to become a regional leader in household appliances, computers and communications as well. This strategy prompted great outlays of capital on R&D and on the creation of industrial parks, etc.
Aware of the limitations in its own technology, Hisense opted to purchase technology from various companies. These include Matsushita, Hitachi, Lucent, NEC, Sanyo, Toshiba, and Qualcomm.
In 2005, Hisense developed a digital media processing chip named "HiView" for color television sets.
In 2013, Hisense invented a type of transparent 3D television.{{cite web|url=https://www.bbc.co.uk/news/technology-20965404|title=CES: Looking beyond 4k to the TVs of the future|author=Leo Kellon|date=10 January 2013|work=dot.rory|publisher=BBC|access-date=11 July 2018}}
In July 2015, Hisense bought a Mexico facility from Sharp for $23.7 million alongside rights to use the Sharp brand on televisions sold in North and South America.{{cite web | url=https://www.reuters.com/article/sharp-results-idUSL3N10B2VX20150731 | title=Japan's Sharp to exit Americas TV market after deep Q1 loss | publisher=Thomson Reuters | work=reuters.com | date=31 July 2015 | access-date=10 April 2016}}
In November 2017, Hisense announced it would gain a 95% controlling stake in Toshiba Visual Solutions for US$113 million.{{cite news | url=https://www.washingtonpost.com/90e449c0-c914-11e7-b506-8a10ed11ecf5_story.html | title=Toshiba sells TV, visual solutions unit to Hisense of China | newspaper=Washington Post | date=14 Nov 2017 | access-date=14 Nov 2017 }}{{Dead link|date=June 2021 |bot=InternetArchiveBot |fix-attempted=yes }} In 2018, Hisense became the majority shareholder in Slovenian appliance manufacturer Gorenje with 95.4% of shares.{{cite news |title=China's Hisense ups stake in Slovenia's Gorenje to over 95 percent |url=https://www.reuters.com/article/us-gorenje-m-a-hxdq/chinas-hisense-ups-stake-in-slovenias-gorenje-to-over-95-percent-idUSKBN1JO1CT |access-date=19 April 2019 |work=reuters.com |date=28 June 2018}}
In 2020, Hisense introduced the world's first true 8K 10 bit HDR screen TV that is based on an AI-powered HDR algorithm and an image quality engine claiming 6.5T supercomputing power.{{Cite web|url=https://www.gizchina.com/2020/03/18/hisense-released-the-worlds-first-8k-hdr-dual-screen-tv-hisense-85u9e/|title=Hisense 85U9E Is The World's First 8K HDR Dual-screen TV|date=2020-03-18|website=Gizchina.com|language=en-US|access-date=2020-04-10}}
In May 2022, Hisense announced the launch of the company's first 4K Fire TV. The TV has a 50-inch 60 Hz display with a bezel-less design. It uses Hisense's proprietary{{Cite web |title=OLED vs. QLED vs. ULED: What's the Difference? |url=https://www.hisense-usa.com/blog/oled-vs-qled-vs-uled-what-s-the-difference |access-date=2024-11-06 |website=Hisense USA |language=en}} ULED (Ultra LED) technology and comes with support for Dolby vision HDR with Fire TV built in.{{cite web|website=The Verge|publisher=Vox Media, LLC|title=Hisense launches its first-ever Fire TV for $529|url=https://www.theverge.com/2022/5/18/23122566/hisense-goes-against-google-makes-4k-fire-tv-amazon|date=18 May 2022|access-date=26 May 2022|first1=Emma|last1=Roth}}
Products and services
File:Klimatyzator hiSense na fasadzie budynku w Tomaszowie Mazowieckim w centralnej Polsce.jpg, Poland]]
Hisense manufactures white goods, televisions, set-top boxes, digital TV broadcasting equipment, laptops, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries.{{Cite web |title=Hisense |url=https://golden.com/wiki/Hisense-PPAP8A |access-date=2024-07-14 |website=Golden |language=en}} In 2018, Hisense released its first OLED television,{{Cite web |last=Wheatley |first=Mike |date=2024-06-29 |title=Hisense's First OLED TVs Could Spell the End for QLED |url=https://www.hdtvtest.co.uk/news/Hisenses-First-OLED-TV-could-be-the-Nail-in-the-Coffin-for-QLED |access-date=2024-11-18 |website=HDTV Test |language=en}} and its first 8K television was released in 2021.{{Cite web |last=Wheatley |first=Mike |date=2024-06-29 |title=Hisense debuts its first-ever 8K Roku TV |url=https://www.hdtvtest.co.uk/news/Hisense-debuts-its-first-ever-8K-Roku-TV |access-date=2024-11-18 |website=HDTV Test |language=en}} In the early 2020s, the company has expanded into the projector market. At the 2023 CES, Hisense also presented several gaming monitors.{{Cite web |date=2023-01-10 |title=Hisense Makes a Big Push Into Premium Gaming Monitors and Home Cinema |url=https://www.techpowerup.com/303347/hisense-makes-a-big-push-into-premium-gaming-monitors-and-home-cinema |access-date=2024-11-10 |website=TechPowerUp}}
Although Hisense's core business are budget TVs, the company has a broad market coverage, offering devices in all price ranges. Particularly since the 2020s, the company has been offering high-end television models in large screen sizes,{{Cite web |last=Epps |first=Ryan |date=2024-01-08 |title=Hisense 2024 TV lineup: All the new ULED models coming this year |url=https://www.tomsguide.com/round-up/hisense-2024-tv-lineup-all-the-new-uled-models-coming-this-year |access-date=2024-11-07 |website=Tom's Guide |language=en}} being the largest manufacturer of 100-inch TVs by shipment as of 2023.{{Cite web |title=Hisense Maintains Global TV Market Dominance with Top Spots in Multiple Countries |url=https://www.finanznachrichten.de/nachrichten-2024-06/62541017-hisense-maintains-global-tv-market-dominance-with-top-spots-in-multiple-countries-008.htm |access-date=2024-11-10 |website=FinanzNachrichten.de |language=de}} As of 2023, Hisense's flagship TV line is the UX series of mini LED TVs,{{Cite web |last=Murray |first=Matthew |date=2023-11-13 |title=Hisense UX Mini-LED TV review: A new standard for brightness |url=https://www.tomsguide.com/reviews/hisense-ux-mini-led-tv |access-date=2024-11-19 |website=Tom's Guide |language=en}}{{Cite web |date=2023-11-17 |title=Hisense UX mini-LED ULED TV review: ambitiously bright |first1=Caleb|last1=Denison|url=https://www.digitaltrends.com/home-theater/hisense-ux-mini-led-tv-review/ |access-date=2024-11-19 |website=Digital Trends |language=en}} which is positioned above the company's OLED models.{{Cite web |title=Hisense ULED X 65UXKQ Mini LED TV Review: Impressive Brightness, But Room for Improvement |url=https://global.dday.it/2024/03/20/95/hisense-uled-x-65uxkq-mini-led-tv-review-impressive-brightness-but-room-for-improvement |access-date=2024-11-19 |website=DDay.it |language=en}}
Hisense retails products under several brand names, including Hisense, Toshiba, Gorenje, Sharp, Kelon, Hitachi, Asko and Ronshen.
= VIDAA =
{{Infobox OS
| name = VIDAA
| logo = VIDAA LOGO.jpg
| logo_size = 250px
| logo_caption = Logo
| screenshot =
| caption = VIDAA user interface on a Hisense smart TV
| developer = VIDAA USA, Inc.
| released = {{Start date|2014}}
| latest_release_version =
| marketing_target = Smart TVs
| language = 28 languages
| supported_platforms = Hisense, Toshiba, Loewe smart TVs, and others
| website = [https://www.vidaa.com VIDAA.com]
}}
VIDAA is a Linux-based smart TV operating system{{Cite web |last=Nyombi |first=Nelson |date=2021-12-10 |title=A look at Hisense Smart TV's VIDAA OS Platform |url=https://ugtechmag.com/hisense-smart-tv-vidaa-os-platform/ |access-date=2024-11-09 |website=Ug Tech Mag |language=en-US}} developed by VIDAA USA, Inc., a subsidiary of Hisense. Introduced in 2014,{{Cite web |date=2024-04-29 |title=Hisense celebrates one million connected smart TVs with the VIDAA Smart TV Operating Systems in South Africa |url=https://mybroadband.co.za/news/industrynews/534397-hisense-celebrates-one-million-connected-smart-tvs-with-the-vidaa-smart-tv-operating-systems-in-south-africa.html |access-date=2024-11-09}} VIDAA is designed to provide an integrated platform for accessing multimedia content, including streaming services, live TV, and applications, on smart televisions. It is implemented on a range of smart TVs produced by manufacturers such as Hisense,{{Cite web |date=2023-07-28 |title=Hisense 65U7KQTUK review: livin' la VIDAA loca |url=https://www.stuff.tv/review/hisense-65u7kqtuk-review/ |access-date=2024-11-09 |website=Stuff |language=en-US}} Toshiba,{{Cite web |date=2024-08-31 |title=Toshiba 55C450ME QLED TV Review: Nothing extravagant but easily worth its asking price |url=https://www.firstpost.com/tech/toshiba-55c450me-qled-tv-review-nothing-extravagant-but-easily-worth-its-asking-price-13810247.html |access-date=2024-11-09 |website=Firstpost |language=en-us}} and Loewe.{{Cite web |title=channelnews : New Loewe We. See TV's To Get LG OLED Display & Vidda OS |url=https://www.channelnews.com.au/new-loewe-we-see-tvs-to-get-lg-oled-display-hisense-os/ |access-date=2024-11-09 |language=en-US}} The operating system is able to aggregate content from various sources, allowing users to access content from different services from a unified platform.{{Cite press release |last= |title=Hisense Announces Global Launch of Revamped Smart TV Platform VIDAA |url=https://www.prnewswire.com/news-releases/hisense-announces-global-launch-of-revamped-smart-tv-platform-vidaa-300983152.html |access-date=2024-11-09 |website=www.prnewswire.com |language=en}}
As of 2023, VIDAA runs on over 30 million connected devices worldwide and is the fastest-growing smart TV platform.{{Cite web |title=Vestel acquires 4.6% of VIDAA smart TV platform |url=https://www.broadbandtvnews.com/2024/09/24/vestel-acquires-4-6-of-vidaa-smart-tv-platform/ |access-date=2024-11-09 |website=www.broadbandtvnews.com|date=24 September 2024 }} In 2024, VIDAA was the second most installed smart TV operating system behind Tizen.{{Cite web |last=Frankel |first=Daniel |date=2024-06-10 |title=Hisense's VIDAA Is Now the No. 2 Smart TV OS Globally Behind Samsung Tizen, Trade Group Says (Chart of the Day) |url=https://www.nexttv.com/news/hisenses-vidaa-is-now-the-no-2-smart-tv-os-globally-behind-samsung-tizen-trade-group-says-chart-of-the-day |access-date=2024-11-09 |website=NextTV |language=en}}
VIDAA's partners include over 400 content providers,{{Cite web |last=Fry |first=Andy |date=2023-02-08 |title=Hisense-backed VIDAA joins the battle for CTV revenues with VIDAA Free |url=https://www.digitaltveurope.com/2023/02/08/hisense-backed-vidaa-joins-the-battle-for-ctv-revenues-with-vidaa-free/ |access-date=2024-11-09}} including services such as Netflix, YouTube, Amazon Prime Video, Disney+,{{Cite web |last=Schalko |first=Wolfgang |date=2021-10-27 |title=Hisense: Disney+ auf VIDAA Smart OS verfügbar |url=https://elektro.at/2021/10/27/hisense-disney-auf-vidaa-smart-os-verfuegbar/ |access-date=2024-11-09 |website=elektro.at |language=de}} Viaplay,{{Cite web |date=2022-11-08 |title=Viaplay Group enters multi-market device partnership with VIDAA |url=https://www.viaplaygroup.com/news/news-releases/viaplay-group-enters-multi-market-device-partnership-vidaa-2066692 |access-date=2024-11-09 |website=Viaplay Group |language=en}} Crunchyroll,{{Cite web |date=2024-09-17 |title=Crunchyroll App Now Available on Hisense's VIDAA Platform |url=https://animeblurayuk.wordpress.com/2024/09/17/crunchyroll-app-now-available-on-hisenses-vidaa-platform/ |access-date=2024-11-09 |website=AnimeBlurayUK |language=en}} and regional platforms. In addition, VIDAA offers native integration with technologies such as Dolby Vision, HDR10+, and DTS audio.{{Cn|date=November 2024}}
Projector
Hisense entered the projector market in the mid-2010s. Popular models include the PX1-Pro and L9G, known for 4K UHD, HDR support, and advanced laser technology, offering vibrant visuals and excellent home cinema performance.
Here is a list of Hisense projectors available in 2024, along with some key details
- Hisense C2 Pro
- Hisense PL2
- Hisense C2 Ultra
- Hisense PX3-PRO{{Cite web |title=Hisense Projector Archives - TrendyTechDev |url=https://trendytechdev.com/brand/hisense-projector/ |access-date=2024-12-14 |language=en-US}}
Brands
Hisense sells under multiple brand names:
- Fridgemaster: A British fridge brand gained in 2012.{{Cite web|url=https://www.chinadaily.com.cn/kindle/2016-03/06/content_23758762.htm|title=Chinese brands make a mark in Europe - China - Chinadaily.com.cn|website=www.chinadaily.com.cn|accessdate=11 March 2023}}
- Gorenje: Acquired 100% of shares in 2019 of the Slovenian Gorenje.
- Combine: Affixed to no frills air conditioners and refrigerators, Combine-branded products may be purchased by Chinese farmers.
- Hisense-Hitachi: A brand of commercial air-conditioners designed and manufactured by a joint venture of Hisense and Hitachi.
- Hisense Kelon: A high-end brand under Hisense can be found on refrigerators and air-conditioners.[http://www.hisense.com/en/about/ivrt/kelo/ Investor Relations: Kelon; Hisense Kelon Electrical Holdings Company Ltd] {{Webarchive|url=https://web.archive.org/web/20111006173337/http://www.hisense.com/en/about/ivrt/kelo/ |date=6 October 2011 }} Hisense Official Site
- Ronshen: High quality, middle-end air conditioners and refrigerators retail under this brand name.[https://www.bloomberg.com/news/articles/2004-11-07/online-extra-kelon-we-are-a-multibrand-company Kelon: "We Are a Multibrand Company"] Bloomberg, NOVEMBER 8, 2004
- Savor: A home appliance brand, from the eponymous Modern English word.[http://www.hisense.com/en/about/hspr/bran/ Hisense Profile: Brand] {{Webarchive|url=https://web.archive.org/web/20100429060537/http://www.hisense.com/en/about/hspr/bran/ |date=29 April 2010 }} Hisense Official Site
- Toshiba: On 15 November 2017, Hisense reached a $114 million deal to acquire a 95% stake of Toshiba Visual Solutions.{{cite web |title=Hisense Purchases Toshiba Television Business |url=https://hisense.co.za/hisense-news/hisense-purchases-toshiba-television-business |website=Hisense South Africa |date=14 November 2017 |access-date=22 August 2019}}
=Sharp=
In 2015, Hisense received a five-year license to use the Sharp brand on televisions in the America. Hisense also bought a Sharp factory in Mexico.{{Cite news|url=https://arstechnica.com/tech-policy/2017/08/sharp-sues-hisense-over-a-foreign-gag-order/|title=Sharp sues Hisense over a foreign "gag order"|work=Ars Technica|access-date=2017-11-15|language=en-us}}
In June 2017, Hisense was sued by Sharp under its new owner Foxconn, seeking to have the license agreement halted. Sharp accused Hisense of damaging its brand equity by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for electromagnetic radiation, and deceptive advertising of their quality. Hisense denied it engaged in these practices, and stated that it planned to defend itself in court and "will continue to manufacture and sell quality televisions under the Sharp licensed brands."{{cite news|title=Sharp sues Hisense over 'shoddily' made TV sets|work=BBC News|date=12 June 2017|url=https://www.bbc.com/news/technology-40246908|access-date=12 June 2017}}{{cite news|title=Sharp says its US TVs are 'shoddily manufactured'|url=https://www.engadget.com/2017/06/12/sharp-sues-hisense-us-tvs/|access-date=12 June 2017|work=Engadget}}
In February 2018, Sharp dropped the lawsuit.{{citation| url = https://reuters.com/article/uk-sharp-hisense/japans-sharp-drops-suit-against-chinas-hisense-over-north-america-tv-sales-nikkei-idUKKCN1G62YG | title = Japan's Sharp drops suit against China's Hisense over North America TV sales: Nikkei| date = 22 Feb 2018| work = www.reuters.com }}
Operations
=Subsidiaries=
File:HisenseRD.jpg center in Qingdao, China]]
Hisense owns over 40 subsidiaries,[http://www.hisense-usa.com/aboutus.asp About Us] {{Webarchive|url=https://web.archive.org/web/20090501192516/http://hisense-usa.com/aboutus.asp |date=1 May 2009 }} Hisense USA official site both inside and outside China.
Hisense and Hitachi established Hisense-Hitachi Air-conditioning System Co Ltd in 2003. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. They sell Hisense-Hitachi products in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.
Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in Pingdu, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo.
Hisense Australia Pty Ltd is headquartered in Qingdao, China. Hisense's Australian subsidiary helps distribute Hisense products.[http://www.hisense.com.au/about/history History/Profile: Brief History of Hisense Australia] {{Webarchive|url=https://web.archive.org/web/20110902010031/http://www.hisense.com.au/about/history |date=2 September 2011 }} Hisense Australia Official Site
Hisense (Beijing) Electric Co Ltd took over a modern refrigerator factory near Beijing with the help of the local government after Whirlpool withdrew from the project in 1998. Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators.
Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd is a joint venture between Hisense Kelon and Whirlpool formed in 2008 for the development and production of washing machines and refrigerators,[https://www.reuters.com/article/rbssAppliancesToolsHousewares/idUSN0752072220090407 Whirlpool closing Shanghai washing machine plant] reuters.com, Tue 7 April 2009 12:34pm EDT Hisense provides this joint venture with refrigerator know-how and Whirlpool, its washing machine manufacturing expertise.[https://www.reuters.com/article/companyNews/idUSWNAS005320080428 Whirlpool, Hisense in China appliance venture] reuters.com, Mon 28 April 2008 9:30am EDT The company operates a plant in Huzhou, Zhejiang province, which manufactures washing machines and large capacity refrigerators.[http://www.hisense.com/en/about/hsht/prht/200811/t20081111_3835.html Timeline] {{Webarchive|url=https://web.archive.org/web/20090630182537/http://www.hisense.com/en/about/hsht/prht/200811/t20081111_3835.html |date=30 June 2009 }} Hisense Official Site
They created Hisense Export & Import Co Ltd in 1991, this subsidiary is tasked with establishing OEM contracts with foreign companies.
Hisense Hungary Kft is a failed subsidiary established in 2004 as a joint venture with Flextronics. It was in Sárvár, Vas County, Hungary. Hisense Hungary Kft assembled TVs.
Initially, few of the products it manufactured sold under the Hisense brand name, and they focused on OEM products instead. As of 2009, the television plant has been shut down because of falling orders, and Hisense Hungary Kft operates with a staff of 13.[https://web.archive.org/web/20120920002946/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5491388 Hisense Company Ltd's E-Trade Profile] businessweek.com
In 2001, Hisense (Shandong) Information Technology Co Ltd created a subsidiary in Jinan, Shandong province, and this subsidiary handles infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software.
Hisense Kelon Electrical Holdings Ltd is listed on two stock exchanges. Hisense Kelon is a large Hisense subsidiary.
Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, electronic cash registers and other specialized peripheral equipment for retailing, tax monitoring and finance.[http://www.hisense.com/en/pds/telco/ine/ Hisense Intelligent Commercial Equipment Co. Ltd. (HICE)] {{Webarchive|url=https://web.archive.org/web/20090812175529/http://www.hisense.com/en/pds/telco/ine/ |date=12 August 2009 }} Hisense Official Site It is also responsible for R&D and manufactures at the Hisense Yellow Island Information Product Manufacturing Park.
Hisense Mobile Communications Technology Co Ltd was created in 2005. Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000.[http://mobile.hisense.com/enmobile/about/copr/ Company Profile] {{Webarchive|url=https://web.archive.org/web/20110711170901/http://mobile.hisense.com/enmobile/about/copr/ |date=11 July 2011 }} Hisense Mobile Communications Technology Official Site Holding 233 patents, 64 inventions and 116 software copyrights,[http://mobile.hisense.com/enmobile/news/200812/t20081204_6989.html Hisense Mobile Technologies at 4th Rank in Qingdao's Software Revenue] {{Webarchive|url=https://web.archive.org/web/20110711171117/http://mobile.hisense.com/enmobile/news/200812/t20081204_6989.html |date=11 July 2011 }} News, Hisense Mobile Communications Technology Official Site, 08-12-03 its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized terminals.
The government of Qingdao erased Hisense Optics Co Ltd's debts and gave its assets to the Hisense Group in 1995. This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls,[https://web.archive.org/web/20120920002726/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=49155204 E Trade company profile for Hisense Optics] businessweek.com degaussing coils and injection molded parts. It may also produce or produced optical instruments, cameras and telephones. It operates an injection molding workshop in Nancun town, Qingdao.
Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003, this subsidiary develops fiber optic products. Its R&D facilities are in Chicago and Qingdao, and it has a production base in the latter location.[http://www.lightreading.com/document.asp?doc_id=57999 Hisense Intros 120km SFP Transceiver] lightreading.com, 19 Aug. 2004 It is also responsible for marketing Ligent Photonics Inc products in Asia.
Hisense South Africa Development Enterprise Pty Ltd is the company's first overseas subsidiary. This failed joint venture with South African bank NED had a factory in South Africa that manufactured televisions and home-theater equipment. It may still be responsible for R&D and distribution to local retail outlets.
Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US. Hisense USA may distribute products to retailers or establish an R&D center.[http://www.hisense-usa.com/company_usa.asp Hisense USA Corporation] {{Webarchive|url=https://web.archive.org/web/20090629061826/http://www.hisense-usa.com/company_usa.asp |date=29 June 2009 }} Hisense USA official site Founded in 2000 or 2001, it was initially headquartered in Los Angeles. It may initially have included an R&D facility. As of 2009, it has locations in Gwinnett, Suwanee, and unincorporated Gwinnett County, Georgia.[http://www.hisense.com/en/news/atct_1_1/200906/t20090630_15975.html Asian electronics maker grows in Gwinnett] {{Webarchive|url=https://web.archive.org/web/20110711171546/http://www.hisense.com/en/news/atct_1_1/200906/t20090630_15975.html |date=11 July 2011 }} Hisense Corporate News, 2009-06-30
Hisense and Ligent Photonics Inc. established a joint venture in 2002. This subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries. Products are designed at its headquarters in St Charles, Illinois, and manufactured in China. This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics.[http://www.ligentphotonics.com/about_company_1.htm About Us] {{Webarchive|url=https://web.archive.org/web/20090801122657/http://www.ligentphotonics.com/about_company_1.htm |date=1 August 2009 }} Ligent Photonics Official Site
Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility. Established in 2001, it has a technical cooperation effort with Qualcomm and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao.[https://books.google.com/books?id=WZzHMl39IGIC&dq=Hisense+Communications+Co&pg=PA108 Mobile Phones and Accessories] Global Sources, September 2004, page 108, Google Book Search One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's biomimetic screen technology, Mirasol,[http://www.scientificblogging.com/newswire/hisense_reveals_design_of_first_mobile_phone_to_incorporate_mirasol_displays Ultra Low-power Handset to Begin Shipping in China in 2008] {{webarchive|url=http://arquivo.pt/wayback/20160515225015/http%3A//www.science20.com/newswire/hisense_reveals_design_of_first_mobile_phone_to_incorporate_mirasol_displays |date=15 May 2016 }} PRNewswire, BARCELONA, Spain, 11 February which allows it to be easily read in direct sunlight.
Qingdao Hisense Network Technology Co Ltd was established in 2004. This subsidiary grew out of an internal Hisense department, the Information Technology Center, and provides IT consultancy services.[http://www.fdbnetwork.com/HisenseElectronicsTechnologic Hisense Electronics Technological Service Co., Ltd] fdbnetwork.com
Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing, through this subsidiary.[http://www.hisense.com/en/pds/sves/mana/ Management] {{Webarchive|url=https://web.archive.org/web/20090430112613/http://www.hisense.com/en/pds/sves/mana/ |date=30 April 2009 }} Hisense Official Site
Qingdao Hisense Real Estate Co Ltd was created in 1995. This subsidiary has over 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.[http://www.hisense.com/en/pds/rees/ Real Estate] {{Webarchive|url=https://web.archive.org/web/20090621221441/http://www.hisense.com/en/pds/rees/ |date=21 June 2009 }} Hisense Official Site
Qingdao Hisense TransTech Co Ltd was founded in October 1998, this subsidiary manufactures and markets electronics[https://archive.today/20130118211309/http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=36248791 E-Trade Company Overview] Businessweek.com for urban traffic, public transport and logistics.[http://hisensoft.com.cn/en/about_02.jsp Hisense TransTech]{{Dead link|date=January 2020 |bot=InternetArchiveBot |fix-attempted=yes }} Hisense TransTech Official Site Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic stop signs. Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names.
As of 2005, Hisense Italy, Hisense's Italian office, may manage own-brand (as opposed to OEM) sales.
Wuhu Ecan Motors Co Ltd is a joint venture between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd. This company produces electric motors for the information industry and for office automation. It is in the Wuhu National High-tech and Industry Development Zone.[http://motor.jdjob88.com/Company_Detail.php?CompanyDetail=j513434942 芜湖盈嘉电机有限公司 (Wuhu Ecan Motors Co Ltd) 公司简介 (Company Profile)] jdjob88.com
=Production bases=
Hisense owns at least 14 manufacturing parks worldwide[http://hisensepos.en.alibaba.com/aboutus.html About Us] {{Webarchive|url=https://web.archive.org/web/20110707110334/http://hisensepos.en.alibaba.com/aboutus.html |date=7 July 2011 }} Hisense Intelligent Commercial Equipment Co., Ltd.'s Alibaba.com site and operates several production bases.
Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007. This industrial base produces flat panel TVs and is in the Shunde District of the city of Foshan, Guangdong.[http://www.shunde.gov.cn/data/main.php?id=719-10245 Hisense Guangdong Multimedia Industry Base Put into Production Officially] {{Webarchive|url=https://web.archive.org/web/20071122213258/http://www.shunde.gov.cn/data/main.php?id=719-10245 |date=22 November 2007 }} Official Site of the Shunde People's Government of Foshan, 2007-09-30
Hisense Industrial Park in South Africa is a Hisense South African production base will manufacture televisions and white goods.[https://www.forbes.com/feeds/afx/2007/01/21/afx3347243.html China's Hisense to build industrial park in South Africa – Xinhua]{{dead link|date=January 2022|bot=medic}}{{cbignore|bot=medic}} forbes.com, 01.21.07, 10:25 PM ET
Hisense Information Industrial Park was created in 2001[http://www.hisense.com/en/about/hsht/cpht/200810/t20081021_1939.html Timeline] {{Webarchive|url=https://web.archive.org/web/20090531083833/http://www.hisense.com/en/about/hsht/cpht/200810/t20081021_1939.html |date=31 May 2009 }} Hisense Official Site and in Qingdao, Shandong,[http://www.cecchina.com/en/plus/list.php?tid=35 Household Appliances] {{Webarchive|url=https://web.archive.org/web/20100408011647/http://www.cecchina.com/en/plus/list.php?tid=35 |date=8 April 2010 }} CEC China Official Site this industrial park is on 80 hectares of land. Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home.[http://www.hisense.com/en/about/hsht/cpht/200810/t20081015_1944.html Timeline] {{Webarchive|url=https://web.archive.org/web/20090630182439/http://www.hisense.com/en/about/hsht/cpht/200810/t20081015_1944.html |date=30 June 2009 }} Hisense Official Site
Hisense Pingdu Home Appliance Industrial Park was in Pingdu, Shandong, it is home to Hisense Air Conditioning Co Ltd.
Hisense Yellow Island Information Product Manufacturing Park was encompassing over {{convert|200|acre|km2}}, Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense as of 2009.
Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is in Huzhou, Zhejiang, and was set up on 8 May 2005. A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 mu of land.{{usurped|1=[https://web.archive.org/web/20110707154404/http://www.appliancedesign.com/Articles/Breaking_News/5b79a3405ca38010VgnVCM100000f932a8c0____ Hisense Establishes Variable Frequency Air Conditioner Base (5/9)]}} appliancedesign.com, 9 May 2005
Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool is at this Huzhou park. It comprises an 80,000 square meter factory on 20 hectares of land.[http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/373.html Hisense Huzhou Projects] {{Webarchive|url=https://web.archive.org/web/20110708130415/http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/373.html |date=8 July 2011 }} CEC Official Site
Nanjing Refrigerator Industrial Park is in the Nanjing Xingang Economic and Technological Development Zone of Nanjing, Jiangsu. A refrigerator production base is in this industrial park.[http://www.hisense.com/en/about/hsht/cpht/200810/t20081015_1942.html Timeline] {{Webarchive|url=https://web.archive.org/web/20090630180501/http://www.hisense.com/en/about/hsht/cpht/200810/t20081015_1942.html |date=30 June 2009 }} Hisense Official Site The site's factory is 52,000 square meters in size.[http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/381.html Hisense Nanjing Projects] {{Webarchive|url=https://web.archive.org/web/20110708130457/http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/381.html |date=8 July 2011 }} CEC Official Site
Sichuan production base is a Hisense Kelon refrigerator production base with a 36,000 square meter factory is in Chengdu, Sichuan.[http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080726/442.html Hisense Kelon Refrigerator Project] {{Webarchive|url=https://web.archive.org/web/20110708130553/http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080726/442.html |date=8 July 2011 }} CEC Official Site
Partnerships
File:Hisense Arena 2011.jpg in Melbourne, Australia]]
In July 2008, Hisense agreed with Melbourne & Olympic Parks, allowing them six-year naming rights to Hisense Arena, a Melbourne[http://www.mopt.com.au/desktopdefault.aspx/tabid-19/234_read-53/ Hisense Arena] {{Webarchive|url=https://web.archive.org/web/20090915164853/http://www.mopt.com.au/desktopdefault.aspx/tabid-19/234_read-53/ | date=15 September 2009}} Melbourne & Olympic Parks website venue for spectator sports such as basketball, netball, dance sports, cycling, gymnastics and tennis.[http://www.austadiums.com/stadiums/stadiums.php?id=130 Hisense Arena] austadiums.com It is the first stadium in the world to be named after a Chinese company. By 2018, the arena had been renamed Melbourne Arena.{{cite web|url=https://www.smh.com.au/sport/tennis/hisense-arena-renamed-melbourne-arena-20180821-p4zyq3.html|title=Hisense Arena renamed Melbourne Arena|date=21 August 2018|work=The Sydney Morning Herald|publisher=Fairfax Media}}
In China, Hisense has begun a relationship with Beihang University (Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program.Sirkin, Harold L.; James W. Hemerling; and Arindam K. Bhattacharya (2008-06-011). [http://www.bcg.com/globality GLOBALITY: Competing with Everyone from Everywhere for Everything.] New York: Business Plus, 304. {{ISBN|978-0-446-17829-7}} {{webarchive |url=https://web.archive.org/web/20080923010617/http://www.bcg.com/globality |date=23 September 2008 }}
Hisense was the global partner for the Lotus F1 team in 2014 and Infiniti Red Bull Racing team from 2015 to 2017.
Hisense was the main sponsor of the UEFA Euro 2016{{cite press release|title=Hisense signs as UEFA EURO 2016 global sponsor|url=https://www.uefa.com/uefaeuro/history/news/0253-0d8114134829-451e3bb6808e-1000--hisense-signs-as-uefa-euro-2016-global-sponsor/|publisher=UEFA|access-date=28 June 2016|date=14 January 2016}} and subsequently expanded their deal with the Union of European Football Associations (UEFA) to include all National Team Football competitions ahead of the UEFA Euro 2020,{{cite web |title=Excited to be part of Euro 2020, says Rahman |url=https://www.pressreader.com/bahrain/gulf-today/20190622/282119228070892 |via=PressReader |access-date=27 September 2020}} with the current deal set to expire in 2026.{{Cite web |last=UEFA.com |date=2023-09-01 |title=Hisense becomes UEFA Men's National Team Football partner until 2026 {{!}} Inside UEFA |url=https://www.uefa.com/news-media/news/0285-18dfb0ab03cf-561f041e30b2-1000--hisense-becomes-uefa-men-s-national-team-football-partner-/ |access-date=2023-09-14 |website=UEFA |language=en}}
Hisense has become an official sponsor of the FIFA World Cup, starting in the 2018 tournament in Russia and continuing to the next tournament in Qatar. Hisense also engages in various global marketing and advertising activities for both the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.{{cite press release|title=Hisense becomes Official Sponsor of 2018 FIFA World Cup|url=https://www.fifa.com/worldcup/news/hisense-becomes-official-sponsor-of-2018-fifa-world-cuptm-2878703|access-date=6 April 2017|publisher=FIFA|date=6 April 2017}}
On 27 July 2017, Hisense and Aston Villa F.C. announced a strategic partnership.{{cite web | url=https://www.avfc.co.uk/News/2017/07/27/aston-villa-announce-hisense-as-new-technology-partner | title=Aston Villa announce Hisense as new official technology partner | date=27 July 2017 | publisher=AVFC | access-date=18 October 2019 }}
In March 2020, Hisense announced they had entered a three-year agreement to be a major sponsor of the National Rugby League (NRL), in a deal that spans the NRL Telstra Premiership, State of Origin series, and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement.{{Cite web|date=2020-03-01|title=Hisense Australia seals major three-year NRL sponsorship deal|url=https://www.techguide.com.au/news/televisions-news/hisense-australia-seals-major-three-year-nrl-sponsorship-deal/|access-date=2021-03-15|website=Tech Guide|language=en-AU}}
In August 2024, Hisense partnered with the makers of the game Black Myth: Wukong, introducing an exclusive picture mode specifically designed for playing the game which is available on selected TV models from Hisense.{{Cite web |date=2024-08-20 |title=Hisense and Black Myth: Wukong Partner to Enhance Gaming Experience - TECHx Media Hisense and Black Myth: Wukong Partner to Enhance Gaming Experience |url=https://techxmedia.com/hisense-and-black-myth-wukong-partner-to-enhance-gaming-experience/ |access-date=2024-11-17 |language=en-GB}}
On 30 October 2024, Hisense has been announced as the first official partner for the 2025 FIFA Club World Cup.{{Cite web |date=October 30, 2024 |title=Hisense becomes first sponsor for FIFA's Club World Cup |website=Reuters |url=https://www.reuters.com/sports/soccer/hisense-becomes-first-sponsor-fifas-club-world-cup-2024-10-30/}}
Notes
{{reflist|2|group=Bell|refs=
See also
{{Portal bar|Companies|Electronics|Technology}}
References
{{Reflist}}
External links
{{Commons}}
- {{Official website}} {{in lang|en}}
- [https://www.hisense-europe.com/ Official website of Hisense Europe] {{in lang|en}}
- [https://web.archive.org/web/20110713143131/http://www.kelon.com/investor/company/200901/P020090116650154228380.pdf List of Hisense subsidiaries] {{in lang|en}}
Category:Electronics companies established in 1969
Category:Electronics companies of China
Category:Government-owned companies of China
Category:Chinese companies established in 1969
Category:1997 initial public offerings
Category:Computer hardware companies
Category:Computer systems companies
Category:Companies listed on the Shanghai Stock Exchange
Category:Consumer electronics brands
Category:Display technology companies
Category:Mobile phone manufacturers
Category:Mobile phone companies of China
Category:Point of sale companies
Category:Heating, ventilation, and air conditioning companies
Category:Home appliance brands
Category:Home appliance manufacturers of China
Category:Multinational companies headquartered in China
Category:Video equipment manufacturers
Category:Electric motor manufacturers
Category:Engine manufacturers of China
{{Electronics industry in China}}
{{Major mobile device companies}}
{{Home appliance brands}}
{{authority control}}