Holly Willoughby#Murder plot

{{short description|English television presenter, model and author (born 1981)}}

{{Infobox person

| name = Holly Willoughby

| image = Holly Willoughby (cropped).jpg

| caption = Willoughby in 2013

| birth_name = Holly Marie Willoughby

| birth_date = {{Birth date and age|1981|2|10|df=yes}}

| birth_place = Brighton, East Sussex, England

| nationality =

| education = {{plainlist|

}}

| years_active = 2000–present

| employer = ITV
BBC

| occupation = {{hlist|Television presenter|author|model}}

| television =

| spouse = {{marriage|Dan Baldwin|4 August 2007}}

| children = 3

| website = {{URL|officialhollywilloughby.com}}

}}

Holly Marie Willoughby ({{IPAc-en|ˈ|w|ɪ|l|ə|b|i}} {{respell|WIL|ə|bee}}; born 10 February 1981){{cite web |title=Holly Willoughby – Biography |url=http://www.talktalk.co.uk/celebrity/biography/person/holly-willoughby/221 |access-date=19 November 2018 |archive-url=https://web.archive.org/web/20120714034335/http://www.talktalk.co.uk/celebrity/biography/person/holly-willoughby/221 |archive-date=14 July 2012 |date=14 July 2012}}{{cite web |title=Holly Willoughby Biography – TV Guide |url=https://www.tvguide.com/celebrities/holly-willoughby/bio/3030337754 |website=TV Guide |access-date=19 December 2021 |archive-date=19 December 2021 |archive-url=https://web.archive.org/web/20211219170555/https://www.tvguide.com/celebrities/holly-willoughby/bio/3030337754/ |url-status=live }} is an English television presenter, author and model. She has presented various television shows for ITV, most notably This Morning (2009–2023) and Dancing on Ice (2006–2011, 2018–2025).

Willoughby's other television work includes The Xtra Factor (2008–2009), Text Santa (2011–2013, 2015), The Voice UK (2012–2013), Surprise Surprise (2012–2015), Play to the Whistle (2015–2017), I'm a Celebrity...Get Me Out of Here! (2018), Freeze the Fear with Wim Hof (2022), and The Games (2022). From 2008 to 2020, she was a team captain on the ITV2 comedy panel show Celebrity Juice. She is also a brand ambassador for Marks & Spencer and Garnier.

Early life

Willoughby was born in Brighton, East Sussex,{{cite news |url=http://www.wscountytimes.co.uk/news/local/willoughby-to-present-this-morning-1-829887 |title=Willoughby to present This Morning |work=West Sussex County Times |date=17 July 2009 |access-date=4 May 2014 |archive-date=16 March 2016 |archive-url=https://web.archive.org/web/20160316230717/http://www.wscountytimes.co.uk/news/local/willoughby-to-present-this-morning-1-829887 |url-status=live }} the younger of two daughters of Brian Willoughby, a sales manager of a double-glazing company, and Linda Willoughby (née Fleming), a former air stewardess.{{cite web|title=Phillip Schofield pokes fun at Holly Willoughby as she wears air hostess-style dress to front This Morning|url=https://www.entertainmentdaily.co.uk/lifestyle/phillip-schofield-pokes-fun-at-holly-willoughby-as-she-wears-air-hostess-style-dress-to-front-this-morning/|website=Enetertainment Daily|last=Brown|first=Nancy|date=6 October 2020|access-date=6 May 2021|archive-date=6 April 2022|archive-url=https://web.archive.org/web/20220406061659/https://www.entertainmentdaily.co.uk/lifestyle/phillip-schofield-pokes-fun-at-holly-willoughby-as-she-wears-air-hostess-style-dress-to-front-this-morning/|url-status=live}} She was raised in Woodmancote, West Sussex, and was educated at the independent Burgess Hill Girls in the town of Burgess Hill, and The College of Richard Collyer in Horsham.{{cite web |date=5 June 2008 |title=TV star Holly shines at Chestnut Tree House |url=https://www.sussexexpress.co.uk/news/tv-star-holly-shines-at-chestnut-tree-house-1292198 |access-date=18 February 2025 |website=SussexWorld }}

In 1995, at the age of 14, Willoughby was spotted by talent scouts at The Clothes Show Live exhibition and signed with the model agency, Storm Management.{{cite web |title=The 20 most powerful celebrity makers: the producers, gurus and managers to the stars |url=https://www.theguardian.com/lifeandstyle/2008/jun/22/celebrity.media |website=The Guardian |access-date=3 January 2021 |date=22 June 2008 |archive-date=24 September 2017 |archive-url=https://web.archive.org/web/20170924045151/https://www.theguardian.com/lifeandstyle/2008/jun/22/celebrity.media |url-status=live }} She appeared in teen magazines for girls such as Mizz, Just Seventeen, Shout, and More!.{{cn|date=October 2023}} From 1998, at the age of 17, Willoughby started modelling bras, underwear and tights for clients including Pretty Polly, appearing in advertisements and posters.{{cn|date=October 2023}}

Career

=2000–2005: Children's presenting=

In 2000, Willoughby won an audition for a show on CITV featuring S Club 7 called S Club TV.[http://www.hollywilloughby.co.uk/new/about.html Bio] {{Webarchive|url=https://web.archive.org/web/20081212120100/http://www.hollywilloughby.co.uk/new/about.html |date=12 December 2008 }} Holly Willoughby In this show actors represented an alternative S Club.{{cite web|url=http://www.offthetelly.co.uk/reviews/2000/smtvcduksclubtv.htm |title=OFF THE TELLY: Reviews/2000/SM:TV Live / CD:UK / S Club TV |date=11 March 2009 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20090311032113/http://www.offthetelly.co.uk/reviews/2000/smtvcduksclubtv.htm |archive-date=11 March 2009 }} She also appeared in a show called S Club 7: Artistic Differences playing a character called Zoe with the regular members of the band. Willoughby worked as a receptionist for a while and then as a runner for the defunct shopping channel Auction World TV.{{cn|date=July 2024}}

Willoughby also took on menial jobs and started an Open University course in psychotherapy. Then eventually, she found work as assistant manager during which time she persuaded a friend to make a showreel of her. This secured her an agent who then contacted the BBC. Later in 2002, Willoughby presented a factual entertainment programme for children called Xchange and went on to host several other children's shows for CBBC: X-perimental and CBBC at the Fame Academy (CBBC's version of the BBC talent show Fame Academy).

Willoughby's first role as a children's entertainer came when she rejoined CITV in 2004 to co-present the entertainment show Ministry of Mayhem which aired on Saturday mornings. The programme competed against CBBC's Dick & Dom in da Bungalow.{{cite news |last1=Deans |first1=Jason |title=Bungalow boys keep ITV Mayhem at bay |url=https://www.theguardian.com/media/2004/jan/19/overnights |access-date=28 June 2024 |work=The Guardian |date=19 January 2004}} On this programme she met her future husband Dan Baldwin, one of the show's producers. In 2006, the show's title was changed to Holly & Stephen's Saturday Showdown in order to reflect the popularity of its co-presenters, Willoughby and Stephen Mulhern.{{cite news |title=It's Holly and Stephen |url=https://www.thetimes.com/article/its-holly-and-stephen-s6zcjcrv0ct |access-date=28 June 2024 |work=The Times |date=2 March 2006 |archive-date=28 June 2024 |archive-url=https://web.archive.org/web/20240628124541/https://www.thetimes.com/article/its-holly-and-stephen-s6zcjcrv0ct |url-status=live }}

In 2005, Willoughby presented Feel the Fear, a children's entertainment programme in which the presenters are set unnerving challenges. She has also had a number of minor appearances on other children's programmes. Willoughby presented CD:UK for a short while in the spring of 2005, replacing Cat Deeley before Myleene Klass, Lauren Laverne and Johny Pitts became the regular presenters. In recognition of work as a children's television presenter, Willoughby won a BAFTA Children's Award in 2006.[http://www.bafta.org/site/page133.html Children's Awards] {{Webarchive|url=https://web.archive.org/web/20061205231200/http://www.bafta.org/site/page133.html |date=5 December 2006 }} BAFTA

=2006–2008=

File:Holly Willoughby.jpg in 2006]]

In 2006, she was chosen to co-present, with Phillip Schofield, the television show Dancing on Ice,[http://www.itv.com/Entertainment/reality/dancingonice/HollyWilloughby/default.html Holly Willoughby] {{Webarchive|url=https://web.archive.org/web/20081223171508/http://www.itv.com/Entertainment/reality/dancingonice/HollyWilloughby/default.html |date=23 December 2008 }} ITV: Dancing on Ice in which celebrities are partnered with professional dancers to learn ice-dancing routines which are judged by a panel of experts and voted on by audiences. Willoughby remained in the role until 2011 due to new commitments. She was replaced by Christine Lampard.[http://www.orange.co.uk/entertainment/television/3922.htm Good Golly, Miss Holly] {{Webarchive|url=https://web.archive.org/web/20080827230010/http://www.orange.co.uk/entertainment/television/3922.htm |date=27 August 2008 }} Orange Entertainment News, 29 January 2008[http://www.digitalspy.co.uk/tv/s101/dancing-on-ice/news/a351698/christine-bleakley-replaces-holly-willoughby-as-dancing-on-ice-host.html Christine Bleakley replaces Holly Willoughby as 'Dancing on Ice' host] {{Webarchive|url=https://web.archive.org/web/20111119150116/http://www.digitalspy.co.uk/tv/s101/dancing-on-ice/news/a351698/christine-bleakley-replaces-holly-willoughby-as-dancing-on-ice-host.html |date=19 November 2011 }}. Digital Spy (18 November 2011). Retrieved 4 September 2012.

Willoughby has presented a number of other ITV programmes, including spin-off shows such as Celebrity Wrestling: Bring It On in 2005, Greased Lightnin' in 2007, and The Xtra Factor for two years in 2008 and 2009.

In 2007, she took over from Davina McCall as the presenter of Streetmate, a dating game show during its transition from Channel 4 to ITV2. Willoughby hosted the show for its final series. In the same year, Willoughby co-presented Holly & Fearne Go Dating with Fearne Cotton. The show saw the two hosts attempt to find dates for single people that they meet around the UK.

Since 2008, Willoughby appeared as a team captain on Celebrity Juice, presenting series 1–11 and 13–23 (taking a break in series 12 due to maternity leave).{{cite news | url=https://www.huffingtonpost.co.uk/2015/03/04/holly-willoughby-celebrity-juice-gino-dacampo-return_n_6797884.html | title=Look Who's Back From Maternity Leave | first=Daniel | last=Welsh | work=HuffPost | date=4 March 2015 | access-date=26 April 2020 | archive-date=11 November 2018 | archive-url=https://web.archive.org/web/20181111133531/https://www.huffingtonpost.co.uk/2015/03/04/holly-willoughby-celebrity-juice-gino-dacampo-return_n_6797884.html | url-status=live }} She left the show after 12 years in May 2020.{{cite web |title=Willoughby to leave celebrity Juice after 12 years |url=https://www.bbc.com/news/entertainment-arts-52528144 |website=BBC News |access-date=4 May 2020 |date=4 May 2020}}

=2009–2023=

File:Holly Willoughby (2013).jpg

Willoughby began co-presenting ITV's This Morning with Schofield in September 2009 until his departure in May 2023, replacing Fern Britton.{{cite news | url = http://news.bbc.co.uk/1/hi/entertainment/8152780.stm | title = Willoughby new This Morning host | access-date = 15 July 2009 | date = 15 July 2009 | work = BBC News | archive-date = 26 January 2023 | archive-url = https://web.archive.org/web/20230126123911/http://news.bbc.co.uk/1/hi/entertainment/8152780.stm | url-status = live }} Willoughby presented the programme from Monday to Thursday mornings until her departure in October 2023. She and Schofield had a close friendship, with Schofield describing her{{when|date=July 2024}} as "the sister he never had",{{cn|date=July 2024}} and they presented the programme together from Monday to Thursday mornings until Schofield's departure in May 2023 and Willoughby's departure four months later in October 2023.

In 2011, Willoughby co-presented charity telethon Text Santa with Ant & Dec. She returned to co-host the show with Schofield in 2012, 2013 and 2015.{{cite web |url=http://www.itv.com/presscentre/press-packs/text-santa-2013 |title=Text Santa 2013 | presscentre |publisher=Itv.com |date=8 November 2013 |access-date=7 May 2014 |archive-date=24 February 2014 |archive-url=https://web.archive.org/web/20140224034731/http://www.itv.com/presscentre/press-packs/text-santa-2013 |url-status=live }} On 24 March 2012, Willoughby began presenting The Voice UK with Reggie Yates. She decided to leave the show after the second series and was replaced by Emma Willis in 2014.{{cite web |url=http://www.digitalspy.co.uk/tv/s154/the-voice-uk/news/a515464/big-brothers-emma-willis-announced-as-new-presenter-of-the-voice-uk.html |title=Big Brother's Emma Willis announced as new presenter of 'The Voice' UK |work=Digital Spy |date=14 September 2013 |access-date=7 May 2014 |archive-date=19 December 2013 |archive-url=https://web.archive.org/web/20131219223807/http://www.digitalspy.co.uk/tv/s154/the-voice-uk/news/a515464/big-brothers-emma-willis-announced-as-new-presenter-of-the-voice-uk.html |url-status=live }} In 2012, Willoughby began hosting a revived version of Surprise Surprise.{{cite web|url=http://www.digitalspy.co.uk/tv/news/a371284/holly-willoughby-to-front-revamped-surprise-surprise.html#~pieQ5jF63Js5CE|title=Willoughby to host 'Surprise Surprise'|website=Digital Spy|date=15 March 2012|access-date=30 August 2018|archive-date=24 September 2015|archive-url=https://web.archive.org/web/20150924220405/http://www.digitalspy.co.uk/tv/news/a371284/holly-willoughby-to-front-revamped-surprise-surprise.html#~pieQ5jF63Js5CE|url-status=live}} A second series began airing on 15 September 2013, a third on 22 October 2014 and a fourth on 21 June 2015. In 2015, Willoughby presented the sports-based panel show Play to the Whistle on ITV. The first series aired for seven episodes beginning on 11 April 2015. A second series aired for six episodes, beginning in April 2016{{cite web|url=http://www.comedy.co.uk/news/story/000001960/play_to_the_whistle_series_2/|title=ITV order Series 2 of Play To The Whistle|website=British Comedy Guide|date=18 November 2015|access-date=24 November 2015|archive-date=22 November 2015|archive-url=https://web.archive.org/web/20151122074438/http://www.comedy.co.uk/news/story/000001960/play_to_the_whistle_series_2/|url-status=live}} and a third series aired in 2017.{{cite web|url=https://premieredate.news/tv-series/3221-play-to-the-whistle.html|title=Play to the Whistle Will Not Get Series 4|website=premieredate.news|access-date=30 August 2018|archive-date=29 October 2017|archive-url=https://web.archive.org/web/20171029013142/https://premieredate.news/tv-series/3221-play-to-the-whistle.html|url-status=live}}

In 2016, Willoughby presented primetime Saturday night dating show Meet the Parents for ITV. The show has been compared to Blind Date.{{cite web|url=http://www.digitalspy.com/tv/news/a794673/holly-willoughby-host-itv-dating-show-meet-the-parents/|title=Holly Willoughby to host brand new ITV dating show|website=Digital Spy|date=19 May 2016}} In August 2018, it was announced that Willoughby would host the eighteenth series of I'm a Celebrity...Get Me Out of Here! alongside Declan Donnelly as his usual partner Anthony McPartlin took a year-long break.{{cite web |title=Willoughby to co-host I'm A Celebrity |url=https://www.bbc.co.uk/news/entertainment-arts-45340992 |website=BBC News |access-date=29 August 2018 |date=29 August 2018 |archive-date=11 April 2019 |archive-url=https://web.archive.org/web/20190411104713/https://www.bbc.co.uk/news/entertainment-arts-45340992 |url-status=live }}

Willoughby has written a series of children's books with her sister Kelly. Their debut book School for Stars: First Term at L'Etoile became the UK's highest-selling children's book of 2013.{{cite web |title=School for Stars: First Term at L'Etoile by Holly and Kelly Willoughby |url=https://www.theguardian.com/childrens-books-site/2014/apr/14/review-holly-kelly-willoughby-school-stars-first-term-l-etoile |website=The Guardian |access-date=31 December 2020 |date=14 April 2014 |archive-date=7 July 2024 |archive-url=https://web.archive.org/web/20240707030654/https://www.theguardian.com/childrens-books-site/2014/apr/14/review-holly-kelly-willoughby-school-stars-first-term-l-etoile |url-status=live }}

In August 2017, it was reported Willoughby had received a £200,000 pay rise to match the salary of Schofield.{{cite news | last=Bagwell | first=Matt | url=https://www.huffingtonpost.co.uk/entry/holly-willoughby-pay-rise-salary-itv-this-morning-phillip-schofield_uk_599e6f0fe4b0821444c0b549 | title=Holly Willoughby 'Bags £200K Pay Rise, To Finally Match Phillip Schofield's ITV Salary' | work=HuffPost | date=24 August 2017 | access-date=26 April 2020 | archive-date=2 November 2021 | archive-url=https://web.archive.org/web/20211102151915/https://www.huffingtonpost.co.uk/entry/holly-willoughby-pay-rise-salary-itv-this-morning-phillip-schofield_uk_599e6f0fe4b0821444c0b549 | url-status=live }} She returned to present the new series of Dancing on Ice with Schofield in January 2018.{{cite web|url=http://www.itv.com/presscentre/press-releases/dancing-ice-return-2018|title=Dancing on Ice to return in 2018|publisher=ITV Press Centre|date=4 September 2017|access-date=30 August 2018|archive-date=4 September 2017|archive-url=https://web.archive.org/web/20170904205815/http://www.itv.com/presscentre/press-releases/dancing-ice-return-2018|url-status=live}} Willoughby is a brand ambassador for Marks & Spencer and Garnier,{{cite web|url=https://www.garnier.co.uk/withingarnier/spokesperson/holly-willoughby|title=Holly Willoughby – Spokespersons – Within Garnier – Garnier|website=www.garnier.co.uk|access-date=11 December 2018|archive-date=14 December 2018|archive-url=https://web.archive.org/web/20181214114314/https://www.garnier.co.uk/withingarnier/spokesperson/holly-willoughby|url-status=live}}{{cite web|url=https://uk.fashionnetwork.com/news/Holly-Willoughby-becomes-M-S-brand-ambassador,1012053.html|title=Holly Willoughby becomes M&S brand ambassador|last=Halliday|first=Sandra|website=FashionNetwork.com|date=10 September 2018 |access-date=11 December 2018|archive-date=14 December 2018|archive-url=https://web.archive.org/web/20181214070443/https://uk.fashionnetwork.com/news/Holly-Willoughby-becomes-M-S-brand-ambassador,1012053.html|url-status=live}} and a former ambassador for Diet Coke in the UK.{{cite web|url=https://www.coca-cola.co.uk/stories/a-chat-with-diet-coke-ambassador-holly-willoughby|title=A chat with... Diet Coke ambassador Holly Willoughby|website=www.coca-cola.co.uk|access-date=11 December 2018|archive-date=14 December 2018|archive-url=https://web.archive.org/web/20181214065648/https://www.coca-cola.co.uk/stories/a-chat-with-diet-coke-ambassador-holly-willoughby|url-status=live}}{{cite web |last1=Costello |first1=Emma |title=Holly Willoughby ends brand deal with Diet Coke to focus on This Morning and Dancing On Ice |url=https://extra.ie/2019/02/22/entertainment/celebrity/holly-willoughby-leaves-diet-coke |website=Extra.ie |access-date=10 December 2019 |date=22 February 2019 |archive-date=10 December 2019 |archive-url=https://web.archive.org/web/20191210085418/https://extra.ie/2019/02/22/entertainment/celebrity/holly-willoughby-leaves-diet-coke |url-status=live }} In September 2021, Willoughby founded a wellness and lifestyle brand and company called Wylde Moon.{{cite web |last1=Fearn |first1=Rebecca |title=Holly Willoughby's New Lifestyle Brand Is Goop, But British |url=https://www.bustle.com/style/everything-you-need-to-know-about-holly-willoughbys-wylde-moon |website=Bustle |access-date=6 December 2021 |date=26 September 2021 |archive-date=6 December 2021 |archive-url=https://web.archive.org/web/20211206131548/https://www.bustle.com/style/everything-you-need-to-know-about-holly-willoughbys-wylde-moon |url-status=live }}

In 2018, Willoughby and Schofield made a cameo appearance on Coronation Street, when they interviewed Rosie Webster, Craig Tinker and Gemma Winter on This Morning.{{cn|date=July 2024}}

On 10 October 2023, Willoughby announced her departure from This Morning, after more than 14 years in the role.{{cite news |date=10 October 2023 |title=Holly Willoughby quits This Morning |work=BBC News |url=https://www.bbc.com/news/entertainment-arts-67071668 |access-date=10 October 2023 |archive-date=10 October 2023 |archive-url=https://web.archive.org/web/20231010162323/https://www.bbc.com/news/entertainment-arts-67071668 |url-status=live }}

In 2025, Willoughby presented the Netflix reality competition series Celebrity Bear Hunt, starring Bear Grylls.{{cite web |last1=Kanter |first1=Jake |title=Netflix UK Unscripted Slate: Bear Grylls, Holly Willoughby Team For 'Bear Hunt'; Guy Ritchie Boards True Crime Doc 'Millennium Diamond Heist' |url=https://deadline.com/2024/03/netflix-uk-unscripted-slate-bear-grylls-holly-willoughby-bear-hunt-1235858382 |website=Deadline Hollywood |access-date=14 March 2024 |date=14 March 2024 |archive-date=14 March 2024 |archive-url=https://web.archive.org/web/20240314181423/https://deadline.com/2024/03/netflix-uk-unscripted-slate-bear-grylls-holly-willoughby-bear-hunt-1235858382/ |url-status=dead }}

== Boris Johnson selfie ==

In December 2019, during the 2019 general election, Willoughby and Schofield were criticised by some viewers for a "giggly" interview with then prime minister Boris Johnson. The co-hosts' decision to take a selfie with Johnson was also criticised.{{citation needed|date=July 2024}} Some viewers argued that the pair had been more critical when interviewing Jeremy Corbyn, who faced repeated calls to apologise for accusations of antisemitism in the Labour Party.{{cite web |date=5 December 2019 |title=Phillip Schofield Defends 'Shameful' Selfie With Boris Johnson |url=https://www.huffingtonpost.co.uk/entry/phillip-schofield-holly-willoughby-boris-johnson-selfie-this-morning_uk_5de91ee9e4b00149f73ce307 |access-date=8 September 2022 |website=HuffPost UK |archive-date=8 September 2022 |archive-url=https://web.archive.org/web/20220908115442/https://www.huffingtonpost.co.uk/entry/phillip-schofield-holly-willoughby-boris-johnson-selfie-this-morning_uk_5de91ee9e4b00149f73ce307 |url-status=live }}

== Energy bills "spin to win" complaints ==

On 5 September 2022, This Morning included a new prize of "energy bills" in their regular "spin to win" game. The prize equated to four months of payments, up to £400 each month. Schofield asked the first qualifying contestant if they were "worried" about energy bills and the contestant replied that "it's absolutely murder" having a prepayment meter.{{cite web |date=5 September 2022 |title=This Morning viewers alarmed by 'dystopian' Spin to Win energy bill prize |url=https://www.independent.co.uk/arts-entertainment/tv/news/this-morning-energy-bills-spin-to-win-b2160065.html |access-date=8 September 2022 |website=The Independent |archive-date=8 September 2022 |archive-url=https://web.archive.org/web/20220908115440/https://www.independent.co.uk/arts-entertainment/tv/news/this-morning-energy-bills-spin-to-win-b2160065.html |url-status=live }} Coverage from Sky News asked "Is Russia using Phillip Schofield for propaganda?" after the game was reported on Russian state television.{{cite web |date=7 September 2022 |title=This Morning's 'dystopian' energy bills Spin to Win game gets 170 Ofcom complaints |url=https://www.nationalworld.com/lifestyle/money/this-morning-viewers-shocked-dystopian-spin-to-wheel-prize-breach-ofcom-broadcasting-rules-3833087 |access-date=8 September 2022 |website=www.nationalworld.com |archive-date=8 September 2022 |archive-url=https://web.archive.org/web/20220908115442/https://www.nationalworld.com/lifestyle/money/this-morning-viewers-shocked-dystopian-spin-to-wheel-prize-breach-ofcom-broadcasting-rules-3833087 |url-status=live }}

Labour MP Mary Kelly Foy tweeted criticism of the prize.{{cite web |date=5 September 2022 |title=This Morning criticised as 'dystopian' for offering viewers the chance to have their energy bills paid |url=https://uk.sports.yahoo.com/news/morning-criticised-dystopian-offering-viewers-145730585.html |access-date=8 September 2022 |website=uk.sports.yahoo.com |archive-date=8 September 2022 |archive-url=https://web.archive.org/web/20220908115432/https://uk.sports.yahoo.com/news/morning-criticised-dystopian-offering-viewers-145730585.html |url-status=live }} Ofcom received 170 complaints about the segment. Ofcom's broadcasting code states that: "We would strongly advise broadcasters not to present a monetary prize as a possible resolution of financial difficulty." On 7 September 2022, the prize was removed without comment from ITV.{{cite web |author1=Isobel Lewis |title=This Morning drops Spin to Win energy bill prizes following backlash |url=https://www.independent.co.uk/arts-entertainment/tv/news/this-morning-spin-to-win-energy-bills-b2161707.html |website=The Independent |access-date=10 August 2024 |date=7 September 2022}}

== The lying-in-state of Elizabeth II ==

Amid the death and state funeral of Elizabeth II on 17 September 2022, Willoughby and Schofield drew criticism on social media for not joining the queue for the lying-in-state of the queen with the public, when filming in Westminster Hall. ITV said that Schofield and Willoughby were escorted from the press gallery by government staff and did not file past the Queen's coffin. Some social media users contrasted this with the actions of figures including David Beckham and Susanna Reid, who queued for many hours with members of the general public.{{cite web |date=17 September 2022 |title=Holly Willoughby and Philip Schofield criticised for 'jumping queue' to see Queen |url=https://www.independent.co.uk/arts-entertainment/tv/news/holly-willoughby-philip-schofield-b2169430.html |access-date=17 September 2022 |website=The Independent}}

== Response to Schofield affair ==

Willoughby said in response to Schofield's departure from This Morning: "It's been over 13 great years presenting This Morning with Phil and I want to take this opportunity to thank him for all of his knowledge, his experience and his humour. The sofa won't feel the same without him." A broadcasting executive subsequently told The Times that Willoughby had given ITV an ultimatum that either she or Schofield had to leave the programme.{{cite web |date=23 May 2023 |title=Holly Willoughby 'gave ultimatum' before Phillip Schofield's This Morning exit |url=https://www.independent.co.uk/arts-entertainment/tv/news/holly-willoughby-ultimatum-phillip-schofield-b2343894.html |access-date=20 November 2023 |website=The Independent |archive-date=20 November 2023 |archive-url=https://web.archive.org/web/20231120223159/https://www.independent.co.uk/arts-entertainment/tv/news/holly-willoughby-ultimatum-phillip-schofield-b2343894.html |url-status=live }} In a statement to the Daily Mail on 26 May, Schofield admitted that, before leaving his wife in 2020, he had carried on an extramarital affair with a younger male ITV co-worker.{{cite news |date=26 May 2023 |title=Phillip Schofield admits lying about relationship with younger ITV employee |url=https://www.bbc.co.uk/news/entertainment-arts-65729361 |access-date=26 May 2023 |work=BBC News |archive-date=26 May 2023 |archive-url=https://web.archive.org/web/20230526175332/https://www.bbc.co.uk/news/entertainment-arts-65729361 |url-status=live }}{{cite news |date=29 May 2023 |title=ITV investigated 'rumours of relationship' between Phillip Schofield and young employee – but pair 'repeatedly denied' affair |url=https://news.sky.com/story/itv-investigated-rumours-of-relationship-between-phillip-schofield-and-younger-employee-but-pair-repeatedly-denied-affair-12890561 |accessdate=29 May 2023 |publisher=Sky News |archive-date=28 May 2023 |archive-url=https://web.archive.org/web/20230528070027/https://news.sky.com/story/itv-investigated-rumours-of-relationship-between-phillip-schofield-and-younger-employee-but-pair-repeatedly-denied-affair-12890561 |url-status=live }}

Willoughby, who had previously said she was hurt that Schofield had lied to her when she asked about the rumours,{{cite news |date=27 May 2023 |title=Phillip Schofield: Holly Willoughby says she is hurt over affair lies |url=https://www.bbc.co.uk/news/entertainment-arts-65735702 |access-date=28 May 2023 |work=BBC News |archive-date=27 May 2023 |archive-url=https://web.archive.org/web/20230527182326/https://www.bbc.co.uk/news/entertainment-arts-65735702 |url-status=live }} returned to This Morning on 5 June for the first time since his departure.{{cite web |title=Holly Willoughby says she feels 'let down' as she returns to This Morning for first time since Schofield scandal |url=https://news.sky.com/story/holly-willoughby-says-she-feels-let-down-as-she-returns-to-this-morning-for-first-time-since-schofield-scandal-12896624 |access-date=5 June 2023 |work=Sky News}} Stating that she felt "shaken, troubled and let down," she said that everyone at the programme had given "love and support to someone who was not telling the truth."{{cite news |date=5 June 2023 |title=Holly Willoughby returns to This Morning after Phillip Schofield's exit |url=https://www.bbc.com/news/entertainment-arts-65808532 |access-date=5 June 2023 |work=BBC News |archive-date=5 June 2023 |archive-url=https://web.archive.org/web/20230605092133/https://www.bbc.com/news/entertainment-arts-65808532 |url-status=live }} She expressed concern for Schofield's mental health, thanked viewers for their kindness and support, and said "what unites us all now is a desire to heal."{{cite web |date=5 June 2023 |title=Holly Willoughby emotional as she addresses This Morning scandal – latest |url=https://www.independent.co.uk/arts-entertainment/tv/news/phillip-schofield-holly-willoughby-this-morning-today-live-b2351380.html |access-date=5 June 2023 |website=The Independent |archive-date=7 July 2024 |archive-url=https://web.archive.org/web/20240707030655/https://www.independent.co.uk/arts-entertainment/tv/news/phillip-schofield-latest-news-holly-this-morning-b2352855.html |url-status=live }}

Personal life

Willoughby is dyslexic.{{cite news|url=https://www.telegraph.co.uk/technology/twitter/6510511/Holly-Willoughby-tells-Twitter-followers-who-criticised-spelling-Im-dyslexic.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/twitter/6510511/Holly-Willoughby-tells-Twitter-followers-who-criticised-spelling-Im-dyslexic.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=Holly Willoughby tells Twitter followers who criticised spelling 'I'm dyslexic'|date=6 November 2009|work=The Daily Telegraph|access-date=9 November 2010|location=London}}{{cbignore}}

Her sister, Kelly, also works in the television industry.{{cite web |last1=Burnetts |first1=Katie |title=Sisters Holly and Kelly Willoughby, a TV presenter and an author, say why they never fall out |url=https://www.theguardian.com/lifeandstyle/2014/aug/03/me-and-you-holly-and-kelly-willoughby |website=The Guardian |access-date=7 April 2019 |date=3 August 2014 |archive-date=7 July 2024 |archive-url=https://web.archive.org/web/20240707030656/https://www.theguardian.com/lifeandstyle/2014/aug/03/me-and-you-holly-and-kelly-willoughby |url-status=live }}

On 4 August 2007, Willoughby married Daniel "Dan" Baldwin in Amberley, West Sussex, who is co-founder of Hungry Bear Media and a former producer on Ministry of Mayhem and later executive producer on Celebrity Juice.{{cite web |last=Baldwin |first=Sian |date=11 October 2023 |title=Who is Holly Willoughby's husband Daniel Baldwin and what is his net worth? |url=https://www.standard.co.uk/showbiz/who-daniel-baldwin-holly-willoughby-husband-b1112844.html |access-date=18 February 2025 |website=The Standard}} They live in Barnes, London and have two sons and a daughter.{{cite news |last1=Stanfield |first1=Leah |title=Holly Willoughby's rarely seen children join her on This Morning sofa |url=https://www.express.co.uk/celebrity-news/1753484/holly-willoughby-children-kids-this-morning-instagram |access-date=10 April 2023 |work=Express.co.uk |date=31 March 2023 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410145246/https://www.express.co.uk/celebrity-news/1753484/holly-willoughby-children-kids-this-morning-instagram |url-status=live }} Their first child, a son, was born on 11 May 2009, their second, a daughter, was born on 14 April 2011, and their third, a son, was born on 29 September 2014.{{cite web |date=9 January 2023 |title=Holly Willoughby |url=https://livinginmagazines.co.uk/holly-willoughby/ |access-date=18 February 2025 |website=Living in Magazines }}{{cite web |title=Holly Willoughby: Who is This Morning host's husband and how many children does she have? |url=https://www.smoothradio.com/news/entertainment/holly-willoughby-husband-children-age/ |access-date=18 February 2025 |website=Smooth }}

In 2008, Willoughby became a patron of the charity Together for Short Lives.{{cite web|url=http://www.togetherforshortlives.org.uk/about/our_patrons/260_holly_willoughby|title=About us|access-date=6 November 2014|archive-date=29 November 2014|archive-url=https://web.archive.org/web/20141129192131/http://www.togetherforshortlives.org.uk/about/our_patrons/260_holly_willoughby|url-status=live}}

= Murder plot =

On 4 October 2023, Gavin Plumb, a 36-year-old man from Harlow, was arrested for solicitation and incitement over an alleged plot to abduct and murder Willoughby.{{cite web|url=https://news.sky.com/story/holly-willoughby-man-charged-over-alleged-plot-to-kidnap-this-morning-presenter-12978022|website=Sky News|date=6 October 2023|title=Holly Willoughby: Man charged over alleged plot to kidnap and murder This Morning presenter|first=Niamh|last=Lynch|access-date=6 October 2023|archive-date=6 October 2023|archive-url=https://web.archive.org/web/20231006141206/https://news.sky.com/story/holly-willoughby-man-charged-over-alleged-plot-to-kidnap-this-morning-presenter-12978022|url-status=live}} He was accused of contacting another man in the United States, who was in fact an undercover police officer, and asking him to come to the UK for the purpose of kidnapping and murdering Willoughby.{{cite web|url=https://www.standard.co.uk/news/crime/holly-willoughby-kidnap-arrest-police-this-morning-b1111764.html|title=Man, 36, charged over 'plot to kidnap and murder' Holly Willoughby appears in court|website=Evening Standard|date=6 October 2023|first1=Lydia|first2=Tristan|last1=Chantler-Hicks|last2=Kirk|access-date=6 October 2023|archive-date=6 October 2023|archive-url=https://web.archive.org/web/20231006143639/https://www.standard.co.uk/news/crime/holly-willoughby-kidnap-arrest-police-this-morning-b1111764.html|url-status=live}} He is reported to have told the officer that he had "assembled a kidnap and restraint kit capable of encouraging or assisting the commission of the kidnap of Holly Willoughby".{{cite news |date=6 October 2023 |title=Holly Willoughby: Man in court over alleged kidnap plot |work=BBC News |url=https://www.bbc.com/news/entertainment-arts-67027015 |access-date=6 October 2023 |archive-date=6 October 2023 |archive-url=https://web.archive.org/web/20231006092709/https://www.bbc.com/news/entertainment-arts-67027015 |url-status=live }} Willoughby was made aware of the plot on 5 October and was taken into protective custody, with Alison Hammond filling in Willoughby's role on This Morning.{{cite news|url=https://www.irishtimes.com/world/uk/2023/10/06/man-charged-over-plot-to-kidnap-and-murder-holly-willoughby/|title=Man charged with plotting to kidnap and murder Holly Willoughby|newspaper=The Irish Times|date=6 October 2023|access-date=6 October 2023|archive-date=7 July 2024|archive-url=https://web.archive.org/web/20240707030656/https://www.irishtimes.com/world/uk/2023/10/06/man-charged-over-plot-to-kidnap-and-murder-holly-willoughby/|url-status=live}}

Plumb appeared at Chelmsford Magistrates Court on 6 October, where he was remanded into custody on charges of soliciting to commit murder and incitement to kidnap, rape, and murder.{{cite web|url=https://www.lbc.co.uk/news/man-appears-court-charged-alleged-plot-kidnap-murder-holly-willoughby/|title=Thirty five-stone security guard contacted US hitman in 'plot to kidnap and murder Holly Willoughby', court hears|website=LBC|last=Kelly|first=Kieran|date=6 October 2023|access-date=6 October 2023|archive-date=7 October 2023|archive-url=https://web.archive.org/web/20231007113829/https://www.lbc.co.uk/news/man-appears-court-charged-alleged-plot-kidnap-murder-holly-willoughby/|url-status=live}} The trial began in June 2024.{{cite web | last=Adams | first=Lewis | title=Holly Willoughby targeted by kidnap, rape and murder plot | website=BBC News | date=24 June 2024 | url=https://www.bbc.co.uk/news/articles/cxeezeg3km3o | access-date=27 June 2024 | archive-date=26 June 2024 | archive-url=https://web.archive.org/web/20240626205348/https://www.bbc.co.uk/news/articles/cxeezeg3km3o | url-status=live }} On 4 July 2024, Plumb was found guilty of soliciting murder, encouraging or assisting the commission of kidnap, and encouraging or assisting the commission of rape. Plumb had previously been imprisoned for attempted kidnap and false imprisonment.{{cite news |last=Grierson |first=Jamie |date=4 July 2024 |title=Holly Willoughby: man found guilty of plot to kidnap, rape and murder presenter |url=https://www.theguardian.com/uk-news/article/2024/jul/04/holly-willoughby-gavin-plumb-guilty-plotting-kidnap-murder |access-date=4 July 2024 |work=The Guardian |issn=0261-3077 |archive-date=7 July 2024 |archive-url=https://web.archive.org/web/20240707030656/https://www.theguardian.com/uk-news/article/2024/jul/04/holly-willoughby-gavin-plumb-guilty-plotting-kidnap-murder |url-status=live }}

At Chelmsford Crown Court on 12 July, Mr Justice Murray sentenced Plumb to life imprisonment with a minimum term of 16 years.{{cite web | last=Adams | first=Lewis | title=Holly Willoughby: Gavin Plumb jailed for life for murder plot | website=BBC News | date=12 July 2024 | url=https://www.bbc.co.uk/news/articles/c19k874r0m2o | access-date=12 July 2024}}

Willoughby waived her right to anonymity, which is usually granted to alleged victims of sexual offences.{{cite news |last1=Day-Paker |first1=Jessica |title=Gavin Plumb jailed for life over Holly Willoughby plot |url=https://www.echo-news.co.uk/news/24448234.gavin-plumb-jailed-life-holly-willoughby-plot/ |access-date=12 July 2024 |work=Southend Daily Echo |date=12 July 2024}} She did not attend any of the court proceedings. At Willoughby's request, her victim impact statement was not released to the public, but was mentioned by the prosecution as showing "catastrophic" consequences.{{cite news |last1=Grierson |first1=Jamie |title=Holly Willoughby: man jailed for life over kidnap, rape and murder plot |url=https://www.theguardian.com/media/article/2024/jul/12/holly-willoughby-man-jailed-for-life-for-kidnap-and-plot |access-date=12 July 2024 |work=The Guardian |date=12 July 2024}}

Filmography

=Television=

class="wikitable sortable"
Year ! Title ! Role ! class="unsortable" \| Notes
2000 \| S Club 7: Artistic Differences \| Zoe \| TV special
2002 \| Xchange \| rowspan="5" \|Presenter \|
2002–2003 \| CBBC at the Fame Academy \|
2003 \| X-perimental \|
rowspan="2" \| 2004 \| Junior Eurovision Song Contest: The British Final \|
GameStars \|TV special
2004–2006 \| Ministry of Mayhem / Holly & Stephen's Saturday Showdown \| Co-presenter \| With Stephen Mulhern
rowspan="3" \| 2005 \| CD:UK \| rowspan="4" \|Presenter \|
Feel the Fear \|
Celebrity Wrestling: Bring It On \|
rowspan="2" \| 2006 \| Lip Service \|
Showbiz Darts \| Contestant \| 3 episodes
2006–2011, 2018–2025 \| Dancing on Ice \| Co-presenter \|
2006–2021 \| Ant & Dec's Saturday Night Takeaway \| Herself / Guest presenter \| 10 episodes
rowspan="5" \| 2007 \| The Westlife Show: Live \| rowspan="3" \|Presenter \| TV special
Greased Lightnin' \|
Streetmate \| 1 series
Holly & Fearne Go Dating \| rowspan="2" \|Herself \| Co-star with Fearne Cotton
All Star Family Fortunes \| 1 episode
2008 \| Here Come the Boys \| rowspan="2" \|Presenter \|
2008–2009 \| The Xtra Factor \|
2008–2020 \| Celebrity Juice \| Panellist \| Team captain; series 1–23
rowspan="2" \| 2009 \| Cheryl Cole's Night In \| Presenter \| TV special
Piers Morgan's Life Stories \| Herself \| 1 episode
2009–2023 \| This Morning \| Co-presenter \|
rowspan="2" \| 2010 \| The Pale Horse \| Goody Carne \| Cameo
All Star Mr & Mrs \| Herself \| 1 episode
2011 \| CBeebies Bedtime Stories \| Storyteller \| 4 episodes
2011–2013, 2015 \| Text Santa \| rowspan="2" \| Co-presenter \|
2012–2013 \| The Voice UK \| With Reggie Yates
2012–2015 \| Surprise Surprise \|Presenter \| 4 series
rowspan="2" \|2013 \|Walk on the Wild Side \| Guest presenter \| Series 3, episode 2
Through the Keyhole \| Herself \| 1 episode
2014 \| Duck Quacks Don't Echo \| Panellist \| 2 episodes
2015–2017 \| Play to the Whistle \| rowspan="2" \|Presenter \| 3 series
2016 \| Meet the Parents \|
rowspan="2" \| 2018 \| Coronation Street \| Herself \| Cameo with Phillip Schofield
I'm a Celebrity...Get Me Out of Here! \| rowspan=2\| Co-presenter \| With Dec Donnelly
2019–2021 \| Take Off with Bradley & Holly \| With Bradley Walsh
2020 \| Michael McIntyre's The Wheel \| Contestant \| Christmas special{{cite web \|title=Michael McIntyre's The Wheel, Series 1, Christmas Special \|url=https://www.bbc.co.uk/programmes/m000qq6c \|website=BBC Online \|access-date=14 December 2020 \|archive-date=13 December 2020 \|archive-url=https://web.archive.org/web/20201213042638/https://www.bbc.co.uk/programmes/m000qq6c \|url-status=live }}
rowspan="3" \|2021 \| The Masked Dancer \| Guest judge \| Season 1, Episode 7: "Final"
Midsomer Murders \| rowspan="2" \|Herself \| Cameo; Season 22, Episode 6
Ted Lasso \| Season 2, Episode 2
rowspan="5" \| 2022 \| Freeze the Fear with Wim Hof \| rowspan="2" \|Co-presenter \| With Lee Mack
The Games \| With Freddie Flintoff{{cite web\|url=https://www.itv.com/presscentre/press-releases/itv-announces-celebrity-line-games\|title=ITV announces celebrity line-up for The Games\|website=itv.com/presscentre\|access-date=21 March 2022\|archive-date=25 March 2022\|archive-url=https://web.archive.org/web/20220325135429/https://www.itv.com/presscentre/press-releases/itv-announces-celebrity-line-games\|url-status=live}}
Munya and Filly Get Chilly \| rowspan="3" \|Herself \| 6 episodes
This England \| rowspan="2" \|1 episode
Would I Lie to You?
2024 \| You Bet! \| Co–presenter \| With Stephen Mulhern
2025 \| Celebrity Bear Hunt \| Presenter \|

class="wikitable sortable"

Year

! Title

! Role

! class="unsortable" | Notes

2000

| S Club 7: Artistic Differences

| Zoe

| TV special

2002

| Xchange

| rowspan="5" |Presenter

2002–2003

| CBBC at the Fame Academy

2003

| X-perimental

rowspan="2" | 2004

| Junior Eurovision Song Contest: The British Final

GameStars

|TV special

2004–2006

| Ministry of Mayhem / Holly & Stephen's Saturday Showdown

| Co-presenter

| With Stephen Mulhern

rowspan="3" | 2005

| CD:UK

| rowspan="4" |Presenter

Feel the Fear

Celebrity Wrestling: Bring It On

rowspan="2" | 2006

| Lip Service

Showbiz Darts

| Contestant

| 3 episodes

2006–2011, 2018–2025

| Dancing on Ice

| Co-presenter

2006–2021

| Ant & Dec's Saturday Night Takeaway

| Herself / Guest presenter

| 10 episodes

rowspan="5" | 2007

| The Westlife Show: Live

| rowspan="3" |Presenter

| TV special

Greased Lightnin'

Streetmate

| 1 series

Holly & Fearne Go Dating

| rowspan="2" |Herself

| Co-star with Fearne Cotton

All Star Family Fortunes

| 1 episode

2008

| Here Come the Boys

| rowspan="2" |Presenter

2008–2009

| The Xtra Factor

2008–2020

| Celebrity Juice

| Panellist

| Team captain; series 1–23

rowspan="2" | 2009

| Cheryl Cole's Night In

| Presenter

| TV special

Piers Morgan's Life Stories

| Herself

| 1 episode

2009–2023

| This Morning

| Co-presenter

rowspan="2" | 2010

| The Pale Horse

| Goody Carne

| Cameo

All Star Mr & Mrs

| Herself

| 1 episode

2011

| CBeebies Bedtime Stories

| Storyteller

| 4 episodes

2011–2013, 2015

| Text Santa

| rowspan="2" | Co-presenter

2012–2013

| The Voice UK

| With Reggie Yates

2012–2015

| Surprise Surprise

|Presenter

| 4 series

rowspan="2" |2013

|Walk on the Wild Side

| Guest presenter

| Series 3, episode 2

Through the Keyhole

| Herself

| 1 episode

2014

| Duck Quacks Don't Echo

| Panellist

| 2 episodes

2015–2017

| Play to the Whistle

| rowspan="2" |Presenter

| 3 series

2016

| Meet the Parents

rowspan="2" | 2018

| Coronation Street

| Herself

| Cameo with Phillip Schofield

I'm a Celebrity...Get Me Out of Here!

| rowspan=2| Co-presenter

| With Dec Donnelly

2019–2021

| Take Off with Bradley & Holly

| With Bradley Walsh

2020

| Michael McIntyre's The Wheel

| Contestant

| Christmas special{{cite web |title=Michael McIntyre's The Wheel, Series 1, Christmas Special |url=https://www.bbc.co.uk/programmes/m000qq6c |website=BBC Online |access-date=14 December 2020 |archive-date=13 December 2020 |archive-url=https://web.archive.org/web/20201213042638/https://www.bbc.co.uk/programmes/m000qq6c |url-status=live }}

rowspan="3" |2021

| The Masked Dancer

| Guest judge

| Season 1, Episode 7: "Final"

Midsomer Murders

| rowspan="2" |Herself

| Cameo; Season 22, Episode 6

Ted Lasso

| Season 2, Episode 2

rowspan="5" | 2022

| Freeze the Fear with Wim Hof

| rowspan="2" |Co-presenter

| With Lee Mack

The Games

| With Freddie Flintoff{{cite web|url=https://www.itv.com/presscentre/press-releases/itv-announces-celebrity-line-games|title=ITV announces celebrity line-up for The Games|website=itv.com/presscentre|access-date=21 March 2022|archive-date=25 March 2022|archive-url=https://web.archive.org/web/20220325135429/https://www.itv.com/presscentre/press-releases/itv-announces-celebrity-line-games|url-status=live}}

Munya and Filly Get Chilly

| rowspan="3" |Herself

| 6 episodes

This England

| rowspan="2" |1 episode

Would I Lie to You?

2024

| You Bet!

| Co–presenter

| With Stephen Mulhern

2025

| Celebrity Bear Hunt

| Presenter

=Film=

class="wikitable"
Year ! Title ! Role !Notes
2012 \| Keith Lemon: The Film \| Herself \|Cameo

class="wikitable"

Year

! Title

! Role

!Notes

2012

| Keith Lemon: The Film

| Herself

|Cameo

Bibliography

The Best Friends' Guide to Life (with Fearne Cotton, Vermilion, 2010) {{ISBN|9780091935405}}
Truly Happy Baby (June 2016) {{ISBN|9780008172527}}
Truly Scrumptious Baby (September 2017) {{ISBN|9780008172565}}
Reflections (October 2021) {{ISBN|978-1529135718}}