Hustle (professional wrestling)

Booked primarily by Nobuhiko Takada and Yuji Shimada, the promotion's basic premise pits the babyface, or good guy, Hustle faction whose goal is to “defend the industry”, against Generalissimo Takada's heel, or bad guy, Monster Faction, whose mission is to destroy the sport. Unlike the traditional puroresu, the company emphasizes melodrama and caricatures over realism and athleticism. The group once maintained a close affiliation with mixed martial arts promoters PRIDE Fighting Championships when both were owned by Dream Stage Entertainment, or DSE.

Fans in the U.S. considered HUSTLE to be an answer to Takada's original wrestling style, the serious shoot style, having lost its popularity in Japan as a result of the UWFi vs. New Japan Pro-Wrestling feud and the rise of Pride and K-1.

On April 24, 2007, Hustle's ownership group (made up of former DSE employees) became "Hustle Entertainment" and former Kami no Puroresu editor Noboru Yamaguchi (who was part of the original Hustle brain trust) became President of the new organization. The group is still running their business at the old Dream Stage Entertainment offices, which became the PRIDE Worldwide Holding offices.

Earlier in 2007, Hustle ran a storyline where General Takada bought out Hustle for 1 billion Monster dollars and that everyone within the Hustle army became part of the Takada Monster Army. Some wrestlers received new gimmicks, like Naoya Ogawa turning into "Celeb" Ogawa, where he acted like a celebrity. The storyline was in response to DSE's bleak future due to financial troubles caused by yakuza scandals; DSE would eventually close doors after Pride Fighting Championships was officially bought out by Zuffa (the organization that owned UFC at the time).

In July 2009, the leader of the Monster Army, Generalissimo Takada was "killed" when a new enemy by the name of "King RIKI" (played by actor/singer Riki Takeuchi) showed up at the "HUSTLE AID 2009" event and repelled one of Takada's lasers, sending it back towards him and wounding him. The following show the Monster Army was disbanded, as the direction of the company started to change.

In August 2009, President Noburo Yamaguchi stated that Hustle would be entering a new era. Straying away from the over the top storylines & gimmick-oriented "Fighting Opera" style that made them popular, to a more traditional wrestling "Professional Fighting" style.

Hustle president Nobuo Yamaguchi announced on October 28 that the promotion was folding. He made the announcement that they were out of money, and could no longer pay the staff and the wrestlers. He said that the scheduled 10/29 show at Korakuen Hall was canceled, as are all the rest of the shows on the schedule. Since Nobuhiko Takada left the promotion as the top heel, interest had gone way down. Many of the shows were before small crowds, and most of those crowds were papered.{{Citation needed|date=July 2012}} While nobody would say so publicly, they were behind on paying a lot of the wrestlers, and the demise of the promotion has been expected for the last couple of months.{{Citation needed|date=July 2012}} Yamaguchi said his goal was to eventually bring the promotion back. Wataru Sakata still runs Hustle shows under the banner "HUSTLE Man's World", with wrestler @UEXIL as the main eventer; however, they're only run sporadically and at the small venue Shin-Kiba FIRST Ring (approx. 250 capacity), without television exposure and attendance figures not posted.

In the beginning of 2010 some of Hustle's biggest names announced that they would be forming a new promotion, Smash, intended to replace the dead promotion. Smash held its first show on March 26, 2010.{{cite web|url=http://www.411mania.com/wrestling/columns/137071|title=Into the Indies 04.27.10: Hustle Gets SMASHed|last=Byers|first =Ryan|date=2010-04-27|access-date=2010-06-13|publisher=411Mania}} After a six-month hiatus, Hustle held two shows on April 30 and May 30, 2010. After another four-month break, the promotion held two more shows in October.{{cite web|url=http://www.purolove.com/misc/hustle/results/results10.php|title=Hustle Results: 2010|access-date=2010-10-22|work=Purolove}} In 2011, the Bleacher Report ranked Hustle No.13 on its list of the 25 worst professional wrestling promotions in history.{{Cite web|url=https://bleacherreport.com/articles/890889-wwe-the-25-worst-wrestling-promotions-ever#slide2|title = 25 Worst Wrestling Promotions Ever|website = Bleacher Report}}

• Magnum Tokyo (formerly "Detective" Alan Kuroki) - went into inactivity
• Toshiaki Kawada - freelancer, inactive since 2010
• "Karate Girl" KG -
• \(^o^)/ Chie (pronounced "Banzai Chie") - retired
• Punch the C - freelancer
• Akira Shoji (formerly Private Shoji) - jumped to Smash, returned to MMA in 2011

• King Riki - inactive
• Wataru Sakata - returned to Pro Wrestling Zero1
• Genichiro Tenryu - formed Tenryu Project, retired in 2015
• Yoji Anjo - inactive; retired in 2015 in a six-man match
• Riki Choshu - inactive, retired in 2019
• Yoshihiro Takayama - freelancer

Deceased individuals are indicated with a dagger (†).

• “Generalissimo” Takada (Nobuhiko Takada)
• The Esperanza (Occasional)
• "Hard Gay" HG
• "Real Gay" RG
• Bono-kun (Akebono) (formerly Monster Bono/Bono-Chan) †
• Monster C
• Nise HG (Fake HG) (Keizo Matsuda)
• Hiroshi Nagao (formerly "Giant Voba")- Retired in late 2008
• "Hustle Buzzsaw" Tajiri
• "Hustle Supernova" Kushida
• Rey Ohara
• Naoya Ogawa
• Shinya Hashimoto †
• "The Erotic Terrorist" Yinling
• Abdullah the Butcher (Occasional)
• Tiger Jeet Singh (Occasional)
• Bob Sapp
• Scott Norton
• Bill Goldberg (one time)
• Giant Silva
• Rene Bonaparte
• Tiger Jeet Singh Jr.
• The Great Muta
• Zeus (Osaka Pro)
• A-chan (Nobutaka Araya)
• Yoshie-chan (Yutaka Yoshie) †
• "Fire Monster" Shinjiro Otani
• "Super Cyborg" Ryouji Sai
• "Monster K'" Kohei Sato
• Yosei (Wataru Sakata's Wife)
• Keroro Gunsou
• Erica (Aja Kong)
• Dump Matsumoto
• Minoru Suzuki
• Warren Cromartie
• Randleman †
• Coleman
• Kurodaman
• Mitsuyaman (Mitsuya Nagai)
• Nosawa Rongai
• Mazada
• Masato Tanaka
• Sodom & Gomora
• Tadao Yasuda
• Team 3D (Brother Ray and Brother Devon)
• The Neo Devil Pierrots 1 & 2
• Flying Vampire 16 & 23 & 25 & 28
• Madama Devil (Devil Masami) (parody of Madama Butterfly and Dewi Sukarno)
• Kaz Hayashi
• Margaret (Amazing Kong)
• "Hustle I" Taichi Ishikari
• Hirotaka Yokoi
• Arisin Z (Ayako Hamada)
• Blanca X (Saki Maemura)
• Caiya
• Demon Spider
• Jaguar Y (Jaguar Yokota)
• Monster C (Steve Corino)
• Monster J (Sonjay Dutt)
• Seiichi Kusama
• Kei Sasahara
• Kyo Itako
• Kidata-Low
• Fujin & Raijin
• Count Poisonous Cobra
• Monster MAX (Maximum Capacity) †
• Super Virus

• Hustle Kamen Blue
• Hustle Kamen Green (Lil' Nate)
• Hustle Kamen Red
• Hustle Kamen Pink
• Hustle Kamen Yellow
• Hustle Kamen Orange
• Hustle Kamen Silver
• Hustle Kamen Gold

The Hustle Hardcore Hero Championship (also referred to as the HHH Championship) was the top championship in the Japanese professional wrestling promotion Hustle. The title was more of a joke title since the Hustle promotion was never meant to be taken seriously. The title was represented by a giant gold and black spiked baseball bat.{{Cite web|url=http://www.wrestling-titles.com/japan/hustle/hustle-hc.html|title = Hustle Hardcore Hero Title (Japan)}}{{cite web|url=https://www.cagematch.net/?id=5&nr=251|title=HUSTLE Hardcore Hero Championship|first=Philip|last=Kreikenbohm|publisher=Cagematch - The Internet Wrestling Database|date=March 18, 2005|access-date=January 24, 2021}}

{{Professional wrestling title history top|active=no}}

{{PWtitlereign

|number = 1

|champion = Masato Tanaka

|reign = 1

|date = {{dts|March 18, 2005}}

|days = {{age in days|March 18, 2005|September 10, 2005}}

|location = Tokyo, Japan

|event = Hustle 8

|notes = Won an eight-man battle royal, last eliminating Wataru Sakata, to become the first champion. Other participants included Giant Silva, Dan Bobish, The Flying Vampire XVI, Kintaro Kanemura, Tetsuhiro Kuroda and Leonardo Spanky.

|ref = {{cite web|url=https://www.cagematch.net/?id=1&nr=569|title=HUSTLE-8 - Pay Per View @ Ryogoku Kokugikan in Tokyo, Japan|first=Philip|last=Kreikenbohm|publisher=Cagematch - The Internet Wrestling Database|date=March 18, 2005|access-date=January 24, 2021}}{{Cite web |date=March 18, 2005 |title=Hustle 8 |script-title=ja:2005年3月18日 ハッスル8 |trans-title=March 18, 2005 Hustle 8 |url=https://www.hustlehustle.com/free/fightcard/?id=1109844620#1110463211 |access-date=October 18, 2022 |website=Hustle |language=ja}}

}}{{PWtitlereign

|number = 2

|champion = Tadao Yasuda

|reign = 1

|date = {{dts|September 10, 2005}}

|days = {{age in days nts|September 10, 2005|October 10, 2009}}

|location = Nagoya, Japan

|event = Hustle 12

|notes = This was a six-man battle royal also involving Monster C, King Giraffa, Quick Cook Lee and Tetsuhiro Kuroda.

|ref = {{cite web|url=https://www.cagematch.net/?id=1&nr=7451|title=HUSTLE-12 - Pay Per View @ Aichi Prefectural Gym in Nagoya, Aichi, Japan|first=Philip|last=Kreikenbohm|publisher=Cagematch - The Internet Wrestling Database|date=September 10, 2005|access-date=January 24, 2021}}{{Cite web |date=September 10, 2005 |title=Hustle 12 |script-title=ja:2005年9月10日 ハッスル12 |trans-title=September 10, 2005 Hustle 12 |url=https://www.hustlehustle.com/free/fightcard/?id=1123757555#1126347292 |access-date=October 18, 2022 |website=Hustle |language=ja}}

}}{{Professional wrestling title history middle

|sort number = 2.5

|type = deactivated

|date = {{dts|October 10, 2009}}

|notes = Championship deactivated when Hustle folded.

}}

{{BundleEnd}}

The Hustle Super Tag Team Championship was the tag team championship in the Japanese professional wrestling promotion Hustle.

{{Professional wrestling title history top|active=no|team=yes}}

{{PWtitlereign

|number = 1

|champion = Tadao Yasuda and Genichiro Tenryu

|reign = 1

|date = {{dts|November 3, 2005}}

|days = {{age in days|November 3, 2005|March 5, 2006}}

|location = Yokohama, Japan

|event = Hustle Mania 2005

|notes = Defeated Kintaro Kanemura and Masato Tanaka to win the inaugural title.

|ref = {{cite web|url=http://www.hustlehustle.com/free/fightcard/?id=1129620946|script-title=ja:2005年11月3日 ハッスル・マニア 2005|access-date=2009-09-11|language=ja|publisher=Hustle}}

}}{{PWtitlereign

|number = 2

|champion = Wakaru Sakata and Ryoji Sai

|reign = 1

|date = {{dts|March 5, 2006}}

|days = {{age in days nts|March 5, 2006|June 17, 2006}}

|location = Yokohama, Japan

|event = Hustle 14

|notes =

|ref = {{cite web|url=http://www.hustlehustle.com/free/fightcard/?id=1141383682|script-title=ja:2006年3月5日 ハッスル14|publisher=Hustle|language=ja|access-date=2009-09-11}}

}}{{PWtitlereign

|number = 3

|champion = Erica and Margaret

|reign = 1

|date = {{dts|June 17, 2006}}

|days = {{age in days nts|June 17, 2006|October 9, 2006}}

|location = Saitama, Japan

|event = Hustle Aid 2006

|notes =

|ref = {{cite web|url=http://www.hustlehustle.com/free/fightcard/?id=1148624640|script-title=ja:2006年6月17日 ハッスル・エイド 2006|publisher=Hustle|access-date=2009-09-11|language=ja}}

}}{{PWtitlereign

|number = 4

|champion = Team 3D
{{small|(Bubba Ray and Devon)}}

|reign = 1

|date = {{dts|October 9, 2006}}

|days = {{age in days nts|October 9, 2006|October 10, 2009}}

|location = Nagoya, Japan

|event = Hustle 20

|notes = This was three-way tag team match also involving Sodom and Gomorrah.

|ref = {{cite web|url=http://www.hustlehustle.com/free/fightcard/?id=1158298333|script-title=ja:2006年10月9日 ハッスル20|access-date=2009-09-11|language=ja|publisher=Hustle}}

}}{{Professional wrestling title history middle

|sort number = 2.5

|type = deactivated

|date = {{dts|October 10, 2009}}

|notes = Championship deactivated when Hustle folded.

}}

{{BundleEnd}}

{{Cite web|url=http://www.hustlehustle.com/free/fightcard/|title = ハッスル | ファイトカード}}

{{Portal|Japan}}

• Professional wrestling in Japan

{{Reflist}}

{{Commons category}}

• [http://www.hustlehustle.com/ Hustle Home page (japanese)]
• [https://web.archive.org/web/20110716065051/http://sportsnavi.yahoo.co.jp/fight/other/headlines/wrestling/20070424-00000026-spnavi-fight.html Hustle Entertainment news]

{{Professional wrestling in Japan}}

Category:Japanese professional wrestling promotions

Category:2004 establishments in Japan

Category:2009 disestablishments in Japan

Category:Defunct professional wrestling promotions