If U Seek Amy
{{Short description|2009 single by Britney Spears}}
{{Distinguish|If You See Kay}}
{{Good article}}
{{Use mdy dates|date=August 2020}}
{{Infobox song
| name = If U Seek Amy
| cover = If U Seek Amy.png
| alt = Close up image of the face of Britney Spears. She is looking to the left side of the image. In the center, the words "Britney Spears If U Seek Amy" are written in capital and small letters.
| border = yes
| type = single
| artist = Britney Spears
| album = Circus
| released = {{start date|2009|3|10}}
| recorded = 2008
| studio =
- Conway Recording Studios (Los Angeles, CA)Circus liner notes.
- Sunset (Hollywood, CA)Circus liner notes.
- Maratone (Stockholm, Sweden)Circus liner notes.
| genre = {{flatlist|
}}
| length = {{duration|m=3|s=36}}
| label = {{flat list|
}}
| writer = {{flat list|
}}
| producer =
- Max Martin
| prev_title = Circus
| prev_year = 2008
| next_title = Radar
| next_year = 2009
| misc = {{External music video|{{YouTube|0aEnnH6t8Ts|"If U Seek Amy"}}}}
}}
"If U Seek Amy" (also broadcast on radio as "If U See Amy" or simply "Amy") is a song by American singer Britney Spears from her sixth studio album, Circus (2008). It was released on March 10, 2009, by Jive Records as the third single of the album, chosen by a poll on Spears's official website. "If U Seek Amy" was written and produced by Swedish producer Max Martin, who also wrote previous hits for her first three albums. In the song, Spears is looking for a woman named Amy in a club, and although it appears to be about sex, it is actually about how society perceives her life. Musically, "If U Seek Amy" makes use of instruments such as keyboards and timpani.
"If U Seek Amy" was generally well-received by critics. After its release, the song caused some controversy in various countries due to the title being perceived as sounding like "F-U-C-K me". This led to the Parents Television Council (PTC) threatening to file indecency complaints against any radio station that played the song during daytime. An edited version of the song titled "If U See Amy" was released in some regions, including in stations owned by Clear Channel Radio and Austereo. "If U Seek Amy" was successful, reaching the top 10 or the top 20 in various countries around the world. It was also Spears' third single from the album Circus to reach the top 20 in the US.
The music video for "If U Seek Amy" begins with a parody of an America's Newsroom report by Megyn Kelly and portrays Spears at a sex party that takes place at her house. Towards the end, she changes into conservative housewife clothes and opens the front door with her family while paparazzi take pictures of them. It references some of her previous music videos such as "...Baby One More Time" and "Piece of Me". Critics noted the similarities with her past work and also compared it to the film Eyes Wide Shut (1999). "If U Seek Amy" was performed at the Circus Starring Britney Spears (2009) and the Femme Fatale Tour (2011). It was also performed as part of the revamped setlist of Spears' Las Vegas residency show, Britney: Piece of Me (2013–17). Most recently, "If U Seek Amy" was performed on Spears' Piece of Me Tour in 2018.
Background
The song was co-written and produced by Max Martin, who wrote hits for Spears' first albums, including "...Baby One More Time" (1998) and "Oops!... I Did It Again" (2000). This marked the first time they worked together since her third studio album, Britney (2001).{{cite web | last=Vineyard | first=Jennifer |title= Britney Spears' New Album, Circus, Slated For December 2 Release |website=MTV| date=September 15, 2008 | url=http://www.mtv.com/news/1594761/britney-spears-new-album-circus-slated-for-december-2-release/ | archive-url=https://web.archive.org/web/20150801205917/http://www.mtv.com/news/1594761/britney-spears-new-album-circus-slated-for-december-2-release/ | url-status=dead | archive-date=August 1, 2015 | access-date=June 2, 2022}} Recording sessions took place at Conway Recording Studios and Sunset Studios in Hollywood, California.Circus liner notes. Background vocals by Kinnda and Martin were recorded at Maratone Studios in Stockholm, Sweden. The recordings were mixed by Serban Ghenea at MixStar Studios in Virginia. On December 5, 2008, a poll was added to Spears' official website to choose the third single, involving ten other songs from Circus.{{cite web | author=Staff Reporter |title= What Should Britney's Next Single Be? | publisher=BritneySpears.com|date=December 5, 2008 | url=http://www.britneyspears.com/2008/12/poll-what-should-britneys-next-single-be.php | access-date=November 28, 2009|archive-url=https://web.archive.org/web/20090302214916/http://www.britneyspears.com/2008/12/poll-what-should-britneys-next-single-be.php|archive-date=March 2, 2009}} On January 7, 2009, it was announced that "If U Seek Amy" had won, receiving 26% of the total votes.{{cite web | author=Staff Reporter |title= Britney Spears announces controversial third single |website=Access Hollywood| date=January 7, 2009 | url=https://www.accessonline.com/articles/britney-spears-announces-controversial-third-single-66973 | access-date=June 2, 2022}}
Music and lyrics
{{listen
| title = "If U Seek Amy" (2009)
| filename = Britney_Spears_-_If_U_Seek_Amy.ogg
| description = A sample of Britney Spears' "If U Seek Amy" where she sings the chorus, which contains the euphemism.
| type = Ogg
}}
"If U Seek Amy" runs through a dance-oriented beat and features many instruments, including keyboards, snare, bass drums, electric guitars and timpani.{{cite web | author=Staff Reporter | title= Britney comeback takes disturbing twist | work=The Age | date=December 3, 2008 | url=https://www.theage.com.au/entertainment/music/britney-comeback-takes-disturbing-twist-20081203-ge7jye.html | access-date=June 2, 2022}} According to the sheet music published at musicnotes.com by Hal Leonard Corporation, the song has a beat of 130 beats per minute and is written in the key of A minor. Spears's vocal range spans from G3-C5.{{cite journal|title=Digital Sheet Music – Britney Spears If U Seek Amy|website=MusicNotes}} In the song, Spears seems to be looking for a woman named Amy in a club.{{cite web | last=Jones | first=Steve | title=Britney enjoys 'Circus' | work=USA Today | date=November 26, 2008 | url=https://www.usatoday.com/printedition/life/20081126/britney26_st.art.htm | access-date=November 28, 2009}} It has been suggested that Amy is either Amy Winehouse or an alter ego of Spears herself.{{cite web |last=Cox |first=Julia |url=http://www.emorywheel.com/detail.php?n=26326 |title=No Clowning Around on New Spears Album |work=The Emory Wheel |publisher=Emory University |date=December 5, 2008 |archive-url=https://web.archive.org/web/20081209011318/http://www.emorywheel.com/detail.php?n=26326 |archive-date=December 9, 2008 |access-date=November 28, 2009}} The verses end with the hookline "Hahahehehahaho".{{cite web | last= McCormick | first= Neil | title= Britney Spears: Circus pop CD review | work=The Daily Telegraph | date=November 24, 2008 | url=https://www.telegraph.co.uk/culture/music/cdreviews/3563567/Britney-Spears-Circus-pop-CD-review.html | archive-url=https://web.archive.org/web/20090519073931/http://www.telegraph.co.uk/culture/music/cdreviews/3563567/Britney-Spears-Circus---pop-CD-review.html | url-status=live| archive-date=May 19, 2009 | access-date=June 2, 2022}} The chorus begins with the lines "Love me, hate me / Say what you want about me", a reference to the public's perception and fascination with Spears' life. This presents Spears both as "an object of desire and a punching bag". According to Neil McCormick of The Daily Telegraph, this line also alludes to the public image of Amy Winehouse.
The title, "If U Seek Amy", is a pun, meaning to sound like "F-U-C-K me" when heard in the chorus, "All of the boys and all of the girls are begging to, if you seek Amy." This wordplay was compared to passages of William Shakespeare's Twelfth Night and James Joyce's Ulysses where characters covertly spell out profanities, songs by Memphis Slim, R. Stevie Moore, April Wine, Poster Children and The Script entitled "If You See Kay,"{{cite web | last=Shieldlower | first=Jesse | title=If You Seek Amy's Ancestors |publisher=Slate| date=March 19, 2009 | url=https://slate.com/human-interest/2009/03/britney-spears-if-u-seek-amy-pun-was-cribbed-from-joyce-and-shakespeare.html | access-date=June 2, 2022}} and the title of Van Halen's 1991 album, For Unlawful Carnal Knowledge.{{cite web | last=Kaufman | first=Gil | title=Britney Spears' 'If U Seek Amy' Poses Censorship Problems For Radio |website=MTV| date=February 12, 2009 | url=http://www.mtv.com/news/1602458/britney-spears-if-u-seek-amy-poses-censorship-problems-for-radio/ | archive-url=https://web.archive.org/web/20140521104726/http://www.mtv.com/news/1602458/britney-spears-if-u-seek-amy-poses-censorship-problems-for-radio/ | url-status=dead | archive-date=May 21, 2014 | access-date=June 2, 2022}}
Critical reception
The song received generally favorable reviews. Chris Williams of Billboard said the song is "Max Martin and Spears at their best: a stomping dance floor beat with building synths prodding the song along and the singer sounding like she's having a blast being the bad girl".{{cite magazine | last=Williams | first=Chris | title= If U Seek Amy single review | magazine=Billboard |publisher=Nielsen Media| date=April 4, 2009 | url=https://books.google.com/books?id=3vPjRIWdgzMC&q=a+stomping+dance+floor+beat+with+building+synths+prodding+the+song+along+and+the+singer+sounding+like+she's+having+a+blast+being+the+bad+girl&pg=PT33 | access-date=November 28, 2009}} Rolling Stone writer Caryn Ganz called the song one of the standout tracks of the album.{{cite magazine|title=Circus : Britney Spears : Review|date=December 11, 2008|magazine=Rolling Stone|last=Ganz|first=Caryn|issn=0035-791X}} Alexis Petridis of The Guardian commented that her stronger and confident delivery in the chorus was noticeably lacking in the rest of the album.{{cite web | last=Petridis | first=Alexis | title= Britney Spears: Circus review| work=The Guardian | date=November 28, 2008| url=https://www.theguardian.com/music/2008/nov/28/britney-spears-circus | access-date=November 28, 2009}} Joey Guerra of the Houston Chronicle also said that the "more aggressive, pointed persona" Spears adopts in the song is one of the high points of the album.{{cite web | last=Guerra | first=Joey | title=Britney will bring her Circus to town in March | work=Houston Chronicle | date=December 2, 2008 | url=https://www.chron.com/entertainment/music/article/Britney-will-bring-her-Circus-to-town-in-March-1785395.php | access-date=June 2, 2022}} The Emory Wheel's writer Julia Cox called it "the album's strongest and most unorthodox song". Ricardo Baca of The Denver Post named the song the most fascinating track of the album and commented on the euphemism, saying "It's trashy and clever, and it's also quite fun. And fun is exactly what Spears should be aiming for".{{cite web | author=Ricardo Baca | author-link=Ricardo Baca | title= Britney Spears' "Circus" is trashy, clever and fun | work=The Denver Post | date=December 7, 2008 | url= https://www.denverpost.com/2008/12/04/britney-spears-circus-is-trashy-clever-and-fun/ | access-date=June 2, 2022}} However, there were also some negative reviews. Stephen Thomas Erlewine of AllMusic said the song is "a Katy Perry-styled exercise in crass commercial carnality that is at once the best and worst song here".{{cite web | author= Stephen Thomas Erlewine | title=Circus Review |website=Allmusic| date=December 2, 2009 | url={{AllMusic|class=album|id=r1450924|pure_url=yes}} |access-date=November 28, 2009}} Chris Willman of Entertainment Weekly called it "puerile" and added that "it'll be a middle-school sensation".{{cite magazine | last=Wiillman | first=Chris | title= Circus Review| magazine=Entertainment Weekly | date=November 29, 2008 | url=https://ew.com/article/2008/11/29/circus/ | access-date=June 2, 2022}} NME named it one of the filthiest songs of all time.{{cite web | last=Lewis | first=Luke | title=From Chuck Berry To Britney – A History Of Pop Filth | work=NME | date=January 23, 2009 | url= https://www.nme.com/blogs/nme-blogs/from-chuck-berry-to-britney-a-history-of-pop-filth-49322 | access-date=November 24, 2017}}
Controversy
File:If You Seek Amy live.jpg|alt=A female blond performer. She wears a black lingerie ensemble underneath a pink fur vest. Her left hand is on her left hip while her right hand is holding a big mallet.]]
Controversy was first reported by Australian music site Undercover.com.au on December 11, 2008, after the release of the album. Leonie Gardensfield, a homemaker from Adelaide, said, "I was astonished and totally taken aback when I heard my 5 and 7-year-old kids walking around the house singing 'F-U-C-K' ... When I asked them what it was, they told me it was Britney Spears. I was horrified. I got them the Circus album but there was no warning on it ... It is extremely offensive. I feel deceived."{{cite web | author=Cashmere, Paul | author-link=Paul Cashmere | title=Parents Outraged By Britney Spears Song | work=Undercover News | publisher=Cashmere Media Pty Ltd | date=December 5, 2008 | url=http://undercover.com.au/News-Story.aspx?id=7081 | access-date=December 5, 2009 | url-status=dead | archive-url=https://web.archive.org/web/20091013092203/http://undercover.com.au/News-Story.aspx?id=7081 | archive-date=October 13, 2009 }}{{cite web | last=Adams | first=Guy | title=Britney forced to rerecord 'sexually offensive' song | work=The New Zealand Herald| date=January 21, 2009 | url=http://www.nzherald.co.nz/entertainment/news/article.cfm?c_id=1501119&objectid=10552846 | access-date=December 5, 2009}} Rolling Stone writer Daniel Kreps defended Spears, arguing that parents should have been aware of the singer's musical themes.{{cite magazine|title=Britney News : Song Title Angers Parents, First Husband goes to Jail|date=December 5, 2008|magazine=Rolling Stone|last=Kreps|first=Daniel|issn=0035-791X}} After the song was announced as the third single from the album, American radio stations were unsure about playing the track due to its double entendre in the chorus. Program directors of Z100 and KIIS-FM compared the issues to be faced by their radio stations to the release of the Black Eyed Peas' 2005 single, "Don't Phunk with My Heart", saying that "listeners thought it was the other word, and so we had to change it to 'mess'". Program director Patti Marshall of Q102 said "It's ok to put in on an album, have fun with it, but we're publicly owned, you know? [...] It's not about us. It's about the mom in the minivan with her 8-year-old." WFLZ's Tommy Chuck said his station produced their own edit of the song that replaced "seek" with "see", with the station's disc jockeys referring to it as "If U See Amy".{{cite web | last=Kaufman | first=Gil | title= Britney Spears' Suggestive Single 'If U Seek Amy' Edited By Radio Stations |publisher=MTV. MTV Networks| date=January 22, 2009 | url=http://www.mtv.com/news/articles/1603367/20090122/spears_britney.jhtml | archive-url=https://web.archive.org/web/20090203112227/http://www.mtv.com/news/articles/1603367/20090122/spears_britney.jhtml | url-status=dead | archive-date=February 3, 2009 | access-date=December 5, 2009}}
Shortly after, the Parents Television Council (PTC) threatened to file indecency complaints with the Federal Communications Commission (FCC) against any station that played the song between 6 a.m. and 10 p.m.{{cite web | last=Hinckley | first=David | title=Z100 needs Britney Spears to clean up | work=Daily News (New York) | publisher=Mortimer Zuckerman | date=January 23, 2009 | url=http://www.nydailynews.com/entertainment/music-arts/z100-britney-spears-clean-article-1.424732 | access-date=June 2, 2022 | archive-date=February 3, 2009 | archive-url=https://web.archive.org/web/20090203070740/http://www.nydailynews.com/entertainment/music/2009/01/23/2009-01-23_z100_needs_britney_spears_to_clean_up.html | url-status=live}} PTC President Tim Winter said "there is no misinterpreting the lyrics to this song, and it's certainly not about a girl named Amy. It's one thing for a song with these lyrics to be included on a CD so that fans who wish to hear it can do so, but it's an entirely different matter when this song is played over the publicly owned airwaves, especially at a time when children are likely to be in the listening audience." RBR.com reported that "interestingly, Circus was reviewed by Common Sense Media, another organization whose mission is to help parents manage their children's media consumption. It rated it appropriate for age 13 and up, but made no specific mention of 'If U Seek Amy'. Even more interestingly, reputed incoming FCC Chair Julius Genachowski is a founding board member of Common Sense."{{cite web | author=Staff Reporter | title= PTC seeks blackout for "...seek Amy"| work=Radio & Television Business Report| date=January 22, 2009 | url=https://www.rbr.com/ptc-seeks-blackout-for-seek-amy/ |archive-url=https://web.archive.org/web/20090125170605/http://www.rbr.com/radio/12466.html | archive-date=January 25, 2009 | access-date=June 2, 2022}} The threats of the PTC were later extended to cable music channels that played the music video; however, the FCC does not have control over cable.{{cite web | last=Eggerton | first=John | title= PTC Cautions Media About Britney Spears Song | work=Broadcasting & Cable| date=January 21, 2009 | url=https://www.nexttv.com/news/ptc-cautions-media-about-britney-spears-song-55548 | access-date=June 2, 2022}}
On January 23, 2009, Tom Poleman, senior vice president of programming for Clear Channel Radio, announced they planned to play an edited version. Sharon Dastur of Z100 added that Spears had recorded a new version of the song and the new edit would be provided by Jive Records. David Hinckley of the Daily News commented that "Clear Channel, which laid off 9% of its workforce this week, is hardly in the mood to finance an FCC fight right now". Finally, a radio edit titled "If U See Amy" was released to American radio stations (after some stations briefly eliminated those lyrics of the song entirely), which changes the "seek" to "see", which instead spells "F-U-C-A me".Fraser McAlpine. "[https://www.bbc.co.uk/blogs/chartblog/2009/01/britney_update.shtml Britney Update]". BBC Chart Blog, January 26, 2009. Accessed May 4, 2018. The amended version was released in the UK in May. While the song has not officially been renamed or released in Australia, some radio stations, such as those belonging to Austereo, play the censored version, while others continue to play it uncensored.{{cite news|url=https://www.dnaindia.com/entertainment/report-explicit-britney-spears-lily-allen-songs-leave-oz-parents-livid-1245544|title=Explicit Britney Spears, Lily Allen songs leave Oz parents livid|date=April 5, 2009|work=DNA|access-date=June 2, 2022|archive-date=December 17, 2009|archive-url=https://web.archive.org/web/20091217064749/http://www.thaindian.com/newsportal/entertainment/explicit-britney-spears-lily-allen-songs-leave-oz-parents-livid_100175786.html|url-status=live}} Both the music video and the international radio single remain "If U Seek Amy".{{cite web | title= Britney Spears renames sexy song |publisher=MTV (UK & Ireland)| date=January 20, 2009 | url=https://www.mtv.co.uk/news/96guad/britney-spears-renames-sexy-song | access-date=June 2, 2022}}
Commercial performance
According to Nielsen SoundScan, "If U Seek Amy" sold over 107,000 digital copies in the United States within two weeks of the album's release.{{cite magazine | last=Cohen | first=Jonathan | title= Parents TV Council Protests Britney Song | magazine=Billboard| date=January 21, 2009 | url=https://www.billboard.com/music/music-news/parents-tv-council-protests-britney-song-269569/ | access-date=June 2, 2022}} On April 11, 2009, the song peaked at number 17 on the Billboard Hot Digital Songs.{{cite magazine | title=If U Seek Amy charts| magazine=Billboard| url={{BillboardURLbyName|artist=britney spears|chart=all}} | access-date=December 1, 2009}} On May 9, 2009, the song peaked at number 19 on the Billboard Hot 100, making Circus the first Spears album to have three top 20 hits since her 1999 debut, ...Baby One More Time. As of March 2015, "If U Seek Amy" has sold 1.3 million digital downloads in the United States according to Nielsen SoundScan.{{cite magazine |url=https://www.billboard.com/pro/ask-billboard-britney-spearss-career-sales/ |title=Ask Billboard: Britney Spears's Career Sales |last=Trust |first=Gary |magazine=Billboard |date=March 24, 2015 |access-date=June 2, 2022 }} It is her 10th best-selling digital single in the country. In Canada, the song debuted at 88 on December 20, 2008.{{cite magazine | title= Canada Singles Top 100|magazine=Billboard|publisher=acharts.us| date=December 20, 2008 | url=http://acharts.us/canada_singles_top_100/2008/51| access-date=November 1, 2009}} It returned on February 14, 2009, at 86 before reaching the 13th position, where it finally peaked on April 4, 2009.{{cite magazine | title= Canada Singles Top 100| magazine=Billboard|publisher=acharts.us| date=February 14, 2009 | url= http://acharts.us/canadian_hot_100/2009/07| access-date=December 1, 2009}}{{cite magazine | title= Canada Singles Top 100| magazine=Billboard|publisher=acharts.us| date=March 21, 2009 | url= http://acharts.us/canadian_hot_100/2009/12| access-date=December 1, 2009}}
"If U Seek Amy" debuted at number 49 on the ARIA Singles Chart on February 16, 2009,{{cite web| publisher=Australian Recording Industry Association. acharts.us |url=http://acharts.us/australia_singles_top_50/2009/08|title=Australia Singles Top 50| date=February 16, 2009|access-date=December 1, 2009}} and moved to a peak position of 11 on March 30, 2009, also becoming the chart's "greatest gainer".{{cite web|publisher=Australian Recording Industry Association. acharts.us |url=http://acharts.us/australia_singles_top_50/2009/14|title=Australia Singles Top 50| date=March 30, 2009|access-date=December 1, 2009}} It has since been certified gold by the Australian Recording Industry Association (ARIA) with sales of over 35,000 copies.{{cite web|url=http://www.aria.com.au/pages/httpwww.aria.com.aupageshttpwww.aria.com.aupageshttpwww.aria.com.aupagesARIACharts-Accr.htm|title=Britney Spears – If U Seek Amy ARIA certification|date=March 30, 2009|publisher=Australian Recording Industry Association. ARIA Charts|access-date=December 1, 2009}} "If U Seek Amy" entered the UK Singles Chart at number 45 on April 6, 2009, due to its rising digital sales.{{cite web| work=UK Singles Chart| publisher=acharts.us |url=http://acharts.us/uk_singles_top_75/2009/15|title=UK Singles Top 75| date=April 5, 2009|access-date=December 1, 2009}} After its physical release, it peaked at number 20 on May 10, 2009.{{cite web| publisher=UK Singles Chart. acharts.us |url=http://acharts.us/uk_singles_top_75/2009/20|title=UK Singles Top 75| date=May 10, 2009|access-date=December 1, 2009}} According to the Official Charts Company, the song has sold 105,000 copies there.{{cite web|url=http://www.mtv.co.uk/music/charts/official-uk-countdowns/britney-spears-official-top-20 |title=Britney Spears – Official Top 20 |publisher=MTV. MTV Networks |access-date=December 20, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101211124520/http://www.mtv.co.uk/music/charts/official-uk-countdowns/britney-spears-official-top-20 |archive-date=December 11, 2010 }} "If U Seek Amy" also achieved success worldwide, reaching the top 10 in Belgium (Wallonia), France and Turkey, and the top 20 in Belgium (Flanders), Ireland, New Zealand and Sweden.{{cite web|url=http://www.ultratop.be/en/showitem.asp?interpret=Britney+Spears&titel=If+U+Seek+Amy&cat=s|title=If U Seek Amy in the world charts|publisher=Ultratop 50 Australian Charts|access-date=December 1, 2009}}
Music video
=Development=
The music video for "If U Seek Amy" was filmed on February 7, 2009, at Pacific Palisades, California, and was directed by Jake Nava, who previously worked with Spears for her "My Prerogative" music video.{{cite web | last=Vena | first=Jocelyn | title= Britney Spears Plays Sexy '50s Housewife In 'If U Seek Amy' Video | publisher=MTV. MTV Networks| date=February 12, 2009 | url=http://www.mtv.com/news/1604954/britney-spears-plays-sexy-50s-housewife-in-if-u-seek-amy-video/ | archive-url=https://web.archive.org/web/20140520074907/http://www.mtv.com/news/1604954/britney-spears-plays-sexy-50s-housewife-in-if-u-seek-amy-video/ | url-status=dead | archive-date=May 20, 2014 | access-date=June 2, 2022}}{{cite web|title=Earlier Filming Date Scheduled For Britney If U Seek Amy Music Video Shoot |website=Britney.com|date=February 4, 2009 |url=http://www.britney.com/us/blog/earlier-filming-date-scheduled-britney-if-u-seek-amy-music-video-shoot |access-date=December 1, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20110725080452/http://www.britney.com/us/blog/earlier-filming-date-scheduled-britney-if-u-seek-amy-music-video-shoot |archive-date=July 25, 2011 }} Spears was styled by David Thomas for the video.{{cite web | author=Staff Reporter | title= Britney adopts raunchy new look | work=Fairfax New Zealand| date=March 2, 2009 | url=http://www.stuff.co.nz/life-style/fashion/1758856 | access-date=December 1, 2009}} During the scenes at the party, she wears American Apparel wet-looking leggings and a black corset from London lingerie designer Bordelle with diamond-shaped holes. She also wears a pair of red high-heeled Louboutins with rouced petals, that were not available for sale until a month after the video was released.{{cite web | last=Jones | first=Anthony | title=Britney Spears Puts Her Foot Down For High Fashion In New Music Video | work=Papierdoll Magazine | publisher=Papierdoll | date=February 20, 2009 | url=http://www.papierdoll.net/themag/2009/02/20/britney-spears-puts-her-foot-down-for-high-fashion-in-new-music-video/ | access-date=December 1, 2009 | archive-url=https://web.archive.org/web/20110724003426/http://www.papierdoll.net/themag/2009/02/20/britney-spears-puts-her-foot-down-for-high-fashion-in-new-music-video/ | archive-date=July 24, 2011 | url-status=dead }} When she is dressed as a housewife, Spears has a blonde wig, wears a pale pink sweater, a white skirt from Derek Lam and a Lacoste polo shirt. The music video premiered on March 12, 2009, on both Virgin Mobile's official website and Spears's official websites.{{ cite web | last=Montgomery | first=James |title=Is Britney Spears' 'If U Seek Amy' Her Best Video Ever? |url=http://www.mtv.com/news/1606882/is-britney-spears-if-u-seek-amy-her-best-video-ever/|archive-url=https://web.archive.org/web/20140520011614/http://www.mtv.com/news/1606882/is-britney-spears-if-u-seek-amy-her-best-video-ever/|url-status=dead|archive-date=May 20, 2014| website=MTV| date=March 12, 2009 | access-date=June 2, 2022}}
=Synopsis=
File:Normal If U Seek 663.JPEG, during the final scenes of the music video|alt= Image of a blond woman. She is a housewife and carries a pie in her left hand. Her hair is styled in 1950s fashion. She is wearing a pink polo shirt. Surrounding her are her husband and children.]]
The video starts with a news anchor (played by Kristina Mitchell) saying the title of the song above a news banner that reads "Britney Spears song lyrics spell out obscenity in disguise". This is a parody of an America's Newsroom report by Megyn Kelly.{{cite web|url=https://www.huffpost.com/entry/megyn-kelly-challenges-br_n_175944|title=Megyn Kelly Challenges Britney Spears To Showdown Over "F**k Me" Video: "Bring It, Britney!" (VIDEO)|last=Shea|first=Danny|date=April 17, 2009|access-date=June 2, 2022|work=HuffPost}} It then skips to a house, in which a sex party is coming to an end. Spears starts singing while sitting on the edge of a bed while the people that surround her are getting dressed.{{cite magazine|url=https://www.rollingstone.com/music/music-news/britney-spears-premieres-video-for-controversial-if-u-seek-amy-81726/|title=Britney Spears Premieres Video For Controversial "If U Seek Amy"|date=March 12, 2009|magazine=Rolling Stone|access-date=June 2, 2022|last=Kreps|first=Daniel|issn=0035-791X}} She gets up and looks out the window. As the first verse ends, she picks up a pair of panties from the floor, recalling her personal struggles and the "Piece of Me" video. She dances with four male dancers in the first chorus. During the second chorus, she dances with four other female dancers dressed in cheerleading outfits, while many men are watching them dance. The screen fades to white and Spears begins to change into a conservative 1950s-inspired housewife outfit. As the chorus begins again, she comes out of her bedroom. She walks down the stairs, with dancers surrounding her and a woman gives her a potholder, which she uses to pick up a pie. After this, she walks out the front door of the house and is joined by her seemingly conservative-looking husband and children, one of them dressed with the schoolgirl outfit Spears wore in the "...Baby One More Time" video.{{better source|date=October 2024}} As they go down the walkway, they are surrounded by paparazzi, who have no idea what goes on behind closed doors. While the kids and husband wave, Spears smiles for the camera and blows a kiss. The video then ends with the news anchor saying, "Doesn't make any sense, does it?".
=Reception=
James Montgomery of MTV stated that the video manages to combine elements from her previous music videos, such as the style of "Everytime" and the attitude of "Stronger". He also referred to it as "a pretty amazing amalgamation of all things Brit, and a nice primer of her entire career up to this point". Rolling Stone writer Daniel Kreps compared the party in the video to the 1999 film Eyes Wide Shut and added that "this may be the first Spears video ever crafted strictly with the morally lax Internet in mind, a brazen clip that doesn't have to tone down its explicit nature lyrically and visually in order to get airplay". Leah Greenblatt of Entertainment Weekly said, "it's kind of difficult to believe the song's real meaning will get past even the thickest listener, the video itself is pretty tame...almost disappointingly so". The reviewer also compared Spears' hairstyle during the housewife scenes to that of Marilyn Monroe.{{cite magazine | last=Greenblatt | first=Leah | title= Britney Spears' new 'If U Seek Amy' video: Eh, it's okay | magazine=Entertainment Weekly| date=March 12, 2009 | url=https://ew.com/article/2009/03/12/new-britney-spe/ | access-date=June 2, 2022}}
Live performances
File:Britney Spears IUSA FFT Cleveland.jpg]]
Spears performed the song during 2009's the Circus Starring Britney Spears. After a performance of "Boys" from Britney, Spears performed a military drill with her male dancers, which ended with her putting on a faux fur vest to perform "If U Seek Amy". At the end, Spears pulled a giant pink hammer and proceeded to knock her dancers off the stage, in a similar way to Whac-A-Mole. Jerry Shriver of USA Today said in the opening night of the tour, "[the] single 'If U Seek Amy' draws a huge roar and sing-along from the crowd as Spears shakes her long blond mane".{{cite news|url=https://www.usatoday.com/life/music/news/2009-03-04-britney-concert_N.htm|title=Britney in concert: The Circus is finally back in town|date=March 4, 2009|access-date=December 11, 2009|last=Shriver|first=Jerry|work=USA Today}} Craig Rosen of The Hollywood Reporter commented, "The artist that raised the ire of parents from the beginning in her scandalous schoolgirl outfit also continues to use shock-and-awe tactics. Her latest, 'If U Seek Amy' [...] was included in the set, much to the delight of her young fans".{{cite journal|title=Britney Spears at Staples Center – Concert Review|date=April 7, 2009|journal=The Hollywood Reporter|publisher=Nielsen Media|last=Rosen|first=Craig|issn=0018-3660|url=https://www.hollywoodreporter.com/movies/movie-reviews/britney-spears-staples-center-concert-93056/|access-date=June 2, 2022}}
"If U Seek Amy" was also performed by Spears at 2011's Femme Fatale Tour. Spears reappeared onstage after "Lace and Leather" to perform a jazz-inspired version of the song, wearing a white skirt and standing over a fan, recalling Marilyn Monroe's iconic scene in The Seven Year Itch (1955). The backdrops behind her showed 1940s crime film-inspired black-and-white footage while photographers in colorful outfits took pictures of her. Rick Florino of Artistdirect said, "Marrying old school detective fare and stadium-size anthems is something no other pop star has done, and once again Britney's the first."{{cite web|url=http://www.artistdirect.com/entertainment-news/article/live-review-britney-spears-nicki-minaj-jessie-and-the-toy-boys-the-femme-fatale-tour-anaheim-ca/9008119|title=Live Review: Britney Spears, Nicki Minaj, Jessie and the Toy Boys 'The Femme Fatale Tour' — Anaheim, CA|date=June 25, 2009|access-date=July 8, 2011|last=Florino|first=Rick|publisher=Artistdirect. Rogue Digital, LLC|archive-date=June 29, 2011|archive-url=https://web.archive.org/web/20110629054957/http://www.artistdirect.com/entertainment-news/article/live-review-britney-spears-nicki-minaj-jessie-and-the-toy-boys-the-femme-fatale-tour-anaheim-ca/9008119|url-status=dead}} Nicki Escudero of the Phoenix New Times stated that it was "nice" to hear remixed versions of older hits, "such as the jazzy 'If You Seek Amy,' {{sic}} the sultry and Middle Eastern-inspired 'Boys' and the sped-up 'Toxic'."{{cite web|url=https://www.phoenixnewtimes.com/music/britney-spears-at-jobingcom-arena-6-22-11-video-6592842|title=Britney Spears at Jobing.com Arena, 6/22/11 (Video)|date=June 23, 2011|access-date=June 2, 2022|last=Escudero|first=Nicki|work=Phoenix New Times|archive-date=September 2, 2011|archive-url=https://web.archive.org/web/20110902073348/http://blogs.phoenixnewtimes.com/uponsun/2011/06/britney_spears_at_jobingcom_ar.php|url-status=live}}
Spears performed the song at her revamped Las Vegas residency show, Britney: Piece of Me, at The AXIS theater at Planet Hollywood Resort & Casino, starting in 2016.{{Cite web|url=https://popcrush.com/britney-spears-piece-of-me-residency-revamp-opening-night-photos/|title=Britney Spears Kicks Off Remixed, Reimagined and Still Very Much Iconic 'Piece Of Me' Residency in Las Vegas|first=Bradley|last=Stern|website=PopCrush|date=February 14, 2016 }} The performance, which pays homage to Spears' Circus era, immediately follows the song "Circus" (2008) on the set list.
In both world tour adaptations of the residency, Britney: Live in Concert and Piece of Me Tour, as well in her Apple Music Festival performance in 2016, "If U Seek Amy" was also performed, mirroring the same performance of the residency.
Track listings
{{col-begin}}
{{col-2}}
- CD single
- "If U Seek Amy" – 3:37
- "Circus" (Joe Bermudez Radio Remix) – 3:41
- CD maxi single
- "If U Seek Amy" – 3:37
- "If U Seek Amy" (Bimbo Jones Radio Remix) – 2:57
- "If U Seek Amy" (Crookers Remix) – 4:29
- "If U Seek Amy" (U-Tern Remix) – 6:10
- "If U Seek Amy" (Video Enhancement) – 3:46
{{col-2}}
- Digital download – Digital 45
- "If U Seek Amy" – 3:35
- "If U Seek Amy" (Crookers Remix) – 4:29
- Digital download – Remix EP
- "If U Seek Amy" (Crookers Remix) – 4:29
- "If U Seek Amy" (Mike Rizzo – Funk Generation Club Mix) – 7:52
- "If U Seek Amy" (Weird Tapes – Club Mix) – 5:14
- "If U Seek Amy" (Junior Vasquez Big Room Mix) – 9:43
- "If U Seek Amy" (U-Tern Remix) – 6:10
- "If U Seek Amy" (Doug Grayson – Club Mix) – 5:18
{{col-end}}
Credits and personnel
- Vocals: Britney Spears
- Writers: Max Martin, Shellback, Savan Kotecha and Alexander Kronlund
- Producer: Max Martin
- Mixing: Serban Ghenea
- Pro Tools editing: John Hanes
- Programming: Shellback and Max Martin
- Background vocals: Britney Spears, Kinnda and Max Martin
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
class="wikitable sortable plainrowheaders" style="text-align:center" |
scope="col" | Chart (2009-2010)
! scope="col" | Peak |
---|
{{single chart|Australia|11|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2011|rowheader=true}} |
{{single chart|Austria|34|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
{{single chart|Flanders|16|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
{{single chart|Wallonia|8|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
scope="row"| Brazil (Brasil Hot 100 Airplay)"Brasil Hot 100 Airplay". Billboard Brasil (Brasil: bpp) (2): 96. April 2011.
|1 |
scope="row"| Brazil (Brasil Hot Pop Songs)"Brasil Hot Pop & Popular Songs". Billboard Brasil (Brasil: bpp) (2): 97. April 2011.
|4 |
scope="row"|Bulgaria (BAMP){{cite web |url=http://www.bamp-bg.org/read.php?id=189 |title=NMC Airplay TOP 10 Week13 (23.03.2009 - 29.03.2009) |publisher=BAMP |url-status=dead |archive-url=https://web.archive.org/web/20090409044437/http://www.bamp-bg.org/read.php?id=189 |archive-date=April 9, 2009 |access-date=October 11, 2023 |df=mdy-all }}
| style="text-align:center;"|7 |
{{single chart|Canada|13|artist=Britney Spears|artistid={{BillboardID|Britney Spears}}|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
{{single chart|Billboardcanadachrtop40|3|artist=Britney Spears|access-date=November 28, 2019|rowheader=true}} |
{{single chart|Billboardcanadahotac|25|artist=Britney Spears|access-date=July 10, 2020|rowheader=true}} |
{{single chart|CIS|70|artist=Britney Spears|song=If U Seek Amy|songid=17850|rowheader=true|access-date=April 15, 2021|refname="cis"}} |
{{single chart|Czech Republic|39|artist=Britney Spears|song=If You Seek Amy|year=2009|week=20|access-date=August 8, 2010|rowheader=true}} |
{{single chart|Denmark|23|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
scope="row"|El Salvador (EFE){{Cite news |url=https://www.excelsiorcalifornia.com/2009/04/03/musica-discos-ms-vendidos-de-la-semana-2/|date=April 3, 2009 |title=Éxitos discográficos americanos |publisher=Excelsior California|access-date=May 29, 2024|url-status=live|archive-date=May 29, 2024|archive-url=https://web.archive.org/web/20240529083014/https://www.excelsiorcalifornia.com/2009/04/03/musica-discos-ms-vendidos-de-la-semana-2/}}
| 8 |
scope="row"| France Download (SNEP){{cite web|url=http://lescharts.com/weekchart.asp?cat=si&year=2009&date=20090418|title=If U Seek Amy in France|publisher=Syndicat National de l'Édition Phonographique|access-date=January 1, 2010}}
|11 |
{{single chart|Germany|36|artist=Britney Spears|song=If You Seek Amy|songid=533717|access-date=October 12, 2018|rowheader=true}} |
{{single chart|Hungary|38|year=2009|week=22|artist=Britney Spears|song=If U Seek Amy|rowheader=true}} |
{{single chart|Ireland2|11|artist=Britney Spears|song=If U Seek Amy|access-date=January 20, 2020|rowheader=true}} |
{{single chart|Israelairplay|9|artist=Britney Spears|song=If U Seek Amy|year=2009|week=23|rowheader=true}} |
{{single chart|Italy|46|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2011|rowheader=true}} |
scope="row"| Mexico Top Anglo (Monitor Latino){{cite web|url=https://www.zocalo.com.mx/desbanca-paulina-rubio-a-la-quinta-estacion-del-primer-lugar-radial-2/|title=Desbanca Paulina Rubio a La Quinta Estación del primer lugar radial|publisher=Monitor Latino|access-date=June 21, 2022}}
|2 |
scope="row"|Netherlands (Dutch Top 40 Tipparade){{cite web |url=https://www.top40.nl/tipparade/2009/week-19|title=Tipparade-lijst van week 19, 2009|publisher=Dutch Top 40|access-date=March 15, 2023}}
|2 |
{{single chart|Dutch100|63|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
{{single chart|New Zealand|17|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
scope="row"| Russia Airplay (TopHit){{cite web|url=https://tophit.com/chart/top/radio/hits/ru/weekly/20090515-20090521|title=Top Radio Hits Russia Weekly Chart: May 21, 2009|publisher=TopHit|access-date=April 25, 2024}}
| 66 |
{{single chart|Slovakia|16|artist=Britney Spears|song=If U Seek Amy|year=2009|week=18|access-date=August 8, 2010|rowheader=true}} |
scope="row" | South Korea International Singles (Gaon){{Cite web|url=https://circlechart.kr/page_chart/onoff.circle?serviceGbn=S1020&termGbn=week&hitYear=2010&targetTime=30&nationGbn=E&year_time=|title=Circle Chart|date=July 25, 2010|archive-date=July 14, 2024|archive-url=https://web.archive.org/web/20240714114911/https://circlechart.kr/page_chart/onoff.circle?serviceGbn=S1020&termGbn=week&hitYear=2010&targetTime=30&nationGbn=E&year_time=|website=circlechart.kr|access-date=July 14, 2024}}
| 75 |
{{single chart|Sweden|13|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
{{single chart|Switzerland|61|artist=Britney Spears|song=If U Seek Amy|access-date=August 8, 2010|rowheader=true}} |
{{single chart|UK|20|artist=Britney Spears|song=If U Seek Amy|date=2009-05-16|access-date=August 8, 2010|rowheader=true}} |
{{single chart|Billboardhot100|19|artist=Britney Spears|access-date=October 28, 2014|rowheader=true}} |
{{single chart|Billboardadultpopsongs|37|artist=Britney Spears|access-date=October 28, 2014|rowheader=true}} |
{{single chart|Billboarddanceclubplay|16|artist=Britney Spears|access-date=October 28, 2014|rowheader=true}} |
{{single chart|Billboardpopsongs|8|artist=Britney Spears|access-date=October 28, 2014|rowheader=true}} |
{{single chart|Billboardrhythmic|33|artist=Britney Spears|access-date=October 28, 2014|rowheader=true}} |
class="wikitable plainrowheaders" style="text-align:center" |
scope="col" | Chart (2022)
! scope="col" | Peak |
---|
scope="row" | Malaysia (RIM){{cite web|url=https://www.facebook.com/RecordingIndustryMalaysia/posts/pfbid02Yh597zbPxzK8o6GkoqrTtmu972bsdvviKo72qAYimFZyqvCnNZubR1qjfDtj9HS2l|title=Top 20 Most Streamed International Singles In Malaysia Week 21 (20/05/2022-26/05/2022)|publisher=RIM|date=June 4, 2022|access-date=June 4, 2022|via=Facebook}}
| 10 |
{{col-2}}
=Year-end charts=
{{col-end}}
Certifications and sales
{{Certification Table Top}}
{{Certification Table Entry|region=Australia|title=If U Seek Amy|artist=Britney Spears|type=single|award=Gold|relyear=2009|certyear=2009|access-date=October 28, 2014}}
{{Certification Table Entry|region=France|nocert=true|salesamount=39,602|salesref={{cite web|url=http://www.infodisc.fr/Ventes_Sing_10Ans.php|title=Les Singles les plus Vendus de la Décennie (2000–2009)|publisher=Infodisc|access-date=January 27, 2025|url-status=dead |archive-url=https://web.archive.org/web/20120610031320/http://www.infodisc.fr/Ventes_Sing_10Ans.php |archive-date=June 10, 2012|language=fr}}}}
{{Certification Table Entry|region=New Zealand|source=radioscope|type=single|artist=Britney Spears|title=If U Seek Amy|award=Gold|relyear=2009|certyear=2024|access-date=March 17, 2025}}
{{Certification Table Entry|region=United Kingdom|title=If U Seek Amy|artist=Britney Spears|type=single|award=Silver|relyear=2008|certyear=2021|id=17152-1064-1}}
{{Certification Table Entry|region=United States|type=single|award=Platinum|number=2|artist=Britney Spears|title=If U Seek Amy|relyear=2009|certyear=2023|access-date=October 24, 2023}}
{{Certification Table Bottom | nosales=true|streaming=true}}
Release history
class="wikitable sortable plainrowheaders"
|+ Release dates and formats for "If U Seek Amy" ! scope="col"| Region ! scope="col"| Date ! scope="col"| Format(s) ! scope="col"| Label(s) ! scope="col"| {{abbr|Ref.|Reference(s)}} |
scope="row"| United States
| March 10, 2009 | Jive |
---|
scope="row"| Ireland
| March 13, 2009 | rowspan="2"| Digital download | rowspan="4"| Sony Music |
scope="row"| New Zealand
| March 16, 2009 |
scope="row" rowspan="2"| Germany
| April 12, 2009 | CD |
May 29, 2009
| Maxi CD |
scope="row"| United States
| June 2, 2009 | rowspan="2"| Digital download {{small|(EP)}} | Jive |
scope="row"| United Kingdom
| June 15, 2009 | RCA |
References
{{Reflist|2}}
{{Britney Spears singles}}
{{Authority control}}
Category:Music videos directed by Jake Nava
Category:Obscenity controversies in music
Category:Song recordings produced by Max Martin
Category:Songs written by Alexander Kronlund
Category:Songs written by Max Martin
Category:Songs written by Savan Kotecha