Journal of Marketing Research
{{Infobox journal
| title = Journal of Marketing Research
| cover =
| editor = Sachin Gupta (academic)
| discipline = Marketing
| former_names =
| abbreviation = J. Mark. Res.
| publisher = American Marketing Association
| country = United States
| frequency = Bimonthly
| history = 1964-present
| openaccess =
| license =
| impact = 5.000
| impact-year = 2020
| website = https://www.ama.org/journal-of-marketing-research/
| link1 = https://journals.sagepub.com/toc/mrja/current
| link1-name = Online access
| link2 = https://journals.sagepub.com/loi/mrja
| link2-name = Online archive
| JSTOR =
| OCLC = 1783303
| LCCN = 68004962
| CODEN = JMKRAE
| ISSN = 0022-2437
| eISSN = 1547-7193
}}
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research.{{cite journal | last1 = Churchill | first1 = Gilbert A. | last2 = Perreault | first2 = William D. | year = 1982 | title = "JMR" Editorial Policies and Philosophy | journal = Journal of Marketing Research | volume = 19 | issue = 3| pages = 283–287 | doi=10.2307/3151562| jstor = 3151562 }}{{cite journal | last1 = Huber | first1 = Joel | last2 = Kamakura | first2 = Wagner | last3 = Mela | first3 = Carl F. | year = 2014 | title = A topical history of JMR | journal = Journal of Marketing Research | volume = 51 | issue = 1| pages = 84–91 | doi=10.1509/jmr.51.1.02| s2cid = 49959699 }}Rajdeep Grewal (2017) Journal of Marketing Research: Looking Forward. Journal of Marketing Research: February 2017, Vol. 54, No. 1, pp. 1-4. According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000.{{cite book|title=2020 Journal Citation Reports|title-link=Journal Citation Reports|publisher=Clarivate Analytics|year=2021|edition=Social Sciences|series=Web of Science|chapter=Journal of Marketing Research}} The founding editor was Robert Ferber.
Awards
- In 1996 the journal established the Paul E. Green Award in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.{{Cite web |url=https://news.wharton.upenn.edu/feature-stories/2012/10/in-memoriam-paul-e-green/ |title=In Memoriam: Paul e. Green - News |access-date=2017-03-09 |archive-url=https://web.archive.org/web/20170807152918/https://news.wharton.upenn.edu/feature-stories/2012/10/in-memoriam-paul-e-green/ |archive-date=2017-08-07 |url-status=dead }}
- The journal awards the William F. O'Dell Award for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.{{cite web |url=https://www.ama.org/publications/JournalOfMarketingResearch/Pages/WilliamFO%27DellAward.aspx |title=Previous Recipients {{!}} William F. O'Dell Award |website=www.ama.org |url-status=dead |archive-url=https://web.archive.org/web/20151102104305/https://www.ama.org/Publications/JournalofMarketingResearch/Pages/WilliamFO'DellAward.aspx |archive-date=2015-11-02}}
Editors-in-chief
The following persons are or have been editor-in-chief of this journal:{{Cite web|url=https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMRPreviousEditors.aspx|title = Previous Editors | Journal of Marketing Research}}
- Robert Ferber (1964–1969){{Cite journal|url=http://www.acrwebsite.org/volumes/5888/volumes/v09/NA-09/|title=In Memoriam|journal=Acr North American Advances|year=1982|volume=NA-09|last1=Ferber|first1=Robert|access-date=2017-03-28|archive-date=2018-10-12|archive-url=https://web.archive.org/web/20181012134716/http://www.acrwebsite.org/volumes/5888/volumes/v09/NA-09/|url-status=dead}}{{cite journal | last1 = Pearl | first1 = Robert | last2 = Sudman | first2 = Seymour | year = 1982 | title = In Memoriam: Robert Ferber 1922–1981 | journal = The American Statistician | volume = 36 | issue = 4| pages = 355 | doi=10.1080/00031305.1982.10483046}}
- Frank Bass (1972-1975)
- Ralph Day (1969-1972)David Aaker (2014) Comments on Ralph Day's JMR Editorship — 1969 to 1972. Journal of Marketing Research: February 2014, Vol. 51, No. 1, pp. 94-95.
- Harper Boyd {{Cite web|url=http://news.stanford.edu/news/2000/january26/boyd-126.html|title = Harper Boyd, former marketing professor, dies at 82 : 1/00}}
- Gilbert A. Churchill (1978-1982)
- William Perreault (1983-1985)
- Robert Peterson (1986-1988)
- Michael Houston (1988-1991)
- Barton Weitz (1992-1994)
- Vijay Mahajan (1995-1997)
- Russell S. Winer (1997-2000)
- Wagner A. Kamakura (2000-2003)
- Dick R. Wittink (2003-2005)
- Russell S. Winer (2005-2006)
- Joel Huber (2006–2009)
- Tulin Erdem (2009-2012)
- Robert Meyer (2012-2016)
- Rajdeep Grewal (2016–2020)
- Sachin Gupta (2020-2023)
References
{{reflist}}
External links
- {{Official website|https://www.ama.org/journal-of-marketing-research/}}
Category:English-language journals
Category:Academic journals established in 1964
{{marketing-journal-stub}}