Kebab Turki Baba Rafi

{{Short description|Indonesian kebab shops}}

{{Infobox company

| name = PT Baba Rafi Indonesia

| logo = Kebab Turki Baba Rafi logo.png

| logo_size = 250px

| trade_name = Kebab Turki Baba Rafi

| type = Subsidiary

| foundation = {{Start date and age|2003}} (original)
{{Start date and age|2005}} (franchise)

| founders = {{ubl|Hendy Setiono|Nilam Sari}}{{cite web|accessdate=2019-01-03|first=Vivian|last=Foo|title=World's biggest kebab chain Baba Rafi in talks to divest large stake - Reuters|url=https://www.reuters.com/brandfeatures/venture-capital/article?id=4985|archive-url=https://web.archive.org/web/20190103210722/https://www.reuters.com/brandfeatures/venture-capital/article?id=4985|url-status=dead|archive-date=3 January 2019|date=25 April 2017|website=Reuters}}

| location = Pondok Labu, Cilandak, South Jakarta, Indonesia

| locations = 1,300+ (2022)

| area_served = {{ubl|Indonesia|Malaysia|Singapore|Philippines|Sri Lanka|Brunei Darussalam|China|Netherlands|India}}

| key_people =

| industry = Kebab shop

| products = Kebabs, hamburgers, sandwiches, roti canai, drinks, kripik, frozen foods

| revenue =

| parent = Baba Rafi Enterprise

| homepage = {{URL|www.babarafi.com}}

}}

File:Kebab Turki Baba Rafi 2019 Gig on the Green.jpg]]

PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets{{cite web |title=Kebab Turki Baba Rafi {{!}} The World's Biggest Kebab Chain |url=https://www.babarafi.com/ |website=Babarafi.com |access-date=May 10, 2022 |language=id-ID |archive-date=May 21, 2022 |archive-url=https://web.archive.org/web/20220521193201/http://www.babarafi.com/ |url-status=live }} in Indonesia, Malaysia and the Philippines. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono. In 2005, the business applied the franchise system. It is owned by the founders through their company Baba Rafi Enterprise, which also owns Piramizza, Bebek Garang, and Voila! 360’ communication agency.

An outlet is operated either by a franchisee or by the corporation itself.{{cite book | last=Rachmadi | first=B.N. | title=Franchising - Membedah Tawaran Franch. | publisher=Gramedia Pustaka Utama | year=2007 | isbn=978-979-22-2762-8 | url=https://books.google.com/books?id=7IJTnRkIMvUC&pg=PA84 | language=id | access-date=December 16, 2017 | page=84}} It is also a pioneer of sharia investing franchise in Indonesia. A variety of outlet types are used, such as food carts, shops, booth, indoor, and non-stop 24-hour outlets.

Kebab Turki Baba Rafi primarily sells shawarmas, hamburgers, sandwiches (such as shawarma and hot dogs), kripik, roti canai, and frozen foods.{{cite web|url=https://www.thestar.com.my/business/sme/2013/09/12/unlikely-kebab-king-fastfood-franchise-plans-to-open-200-more-outlets-in-next-five-years/|title=Kebab franchise plans to open 200 more outlets in next five years - SME - The Star Online|website=www.thestar.com.my|accessdate=16 December 2017|archive-date=9 March 2017|archive-url=https://web.archive.org/web/20170309180530/http://www.thestar.com.my/business/sme/2013/09/12/unlikely-kebab-king-fastfood-franchise-plans-to-open-200-more-outlets-in-next-five-years/|url-status=live}}{{cite web|url=https://www.digitalnewsasia.com/how-digital-fuelled-baba-rafi-globalisation|title=How digital fuelled Baba Rafi's globalisation|date=7 January 2016|publisher=|accessdate=16 December 2017|archive-date=22 September 2020|archive-url=https://web.archive.org/web/20200922145652/https://www.digitalnewsasia.com/how-digital-fuelled-baba-rafi-globalisation|url-status=live}}

The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.

History

The business began in 2003, with a cart operated by husband and wife team Nilam Sari and Hendy Setiono at Nginden Semolo Street in Surabaya, Indonesia. They built the business inspired by a journey to Qatar and the many sellers of Turkish-style doner kebab or shawarma. The "Baba Rafi" name was taken from Arabic word, "baba" meaning father, and "Rafi" is inspired from their first child's name, Rafi Darmawan.

In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeeded. The outlets operate not only in Indonesia, but also in Malaysia and the Philippines.{{cite web|url=http://www.suarapembaruan.com/ekonomidanbisnis/kebab-baba-rafi-rambah-malaysia-dan-filipina/17072|title=Kebab Baba Rafi Rambah Malaysia dan Filipina - Suara Pembaruan|publisher=|accessdate=16 December 2017|archive-date=24 September 2015|archive-url=https://web.archive.org/web/20150924111328/http://www.suarapembaruan.com/ekonomidanbisnis/kebab-baba-rafi-rambah-malaysia-dan-filipina/17072|url-status=live}} Later, Kebab Turki Baba Rafi has continued its expansion into Singapore, Brunei, China, Sri Lanka, the Netherlands,{{cite web | title=World's biggest kebab chain, Baba Rafi, could be coming to NZ | website=Stuff | date=August 26, 2015 | url=http://www.stuff.co.nz/business/industries/71453812/worlds-biggest-kebab-chain-baba-rafi-could-be-coming-to-nz | access-date=December 16, 2017 | archive-date=December 22, 2017 | archive-url=https://web.archive.org/web/20171222060856/https://www.stuff.co.nz/business/industries/71453812/worlds-biggest-kebab-chain-baba-rafi-could-be-coming-to-nz | url-status=live }} Hong Kong,{{cite news |last1=Slay |first1=Widiyabuana |title=Bisnis Kebab Baba Rafi Dirintis Pemuda 19 Tahun asal Surabaya |url=https://www.tribunnews.com/bisnis/2013/06/20/bisnis-kebab-baba-rafi-dirintis-pemuda-19-tahun-asal-surabaya |access-date=May 10, 2022 |work=Tribunnews.com |date=June 20, 2013 |language=id |archive-date=May 29, 2020 |archive-url=https://web.archive.org/web/20200529150313/https://www.tribunnews.com/bisnis/2013/06/20/bisnis-kebab-baba-rafi-dirintis-pemuda-19-tahun-asal-surabaya |url-status=live }} and India.{{cite news |last1=Supriyanto |first1=Yudi |title=Waralaba Kebab Baba Rafi Ekspansi ke India |url=https://traveling.bisnis.com/read/20201214/223/1330601/waralaba-kebab-baba-rafi-ekspansi-ke-india |access-date=May 10, 2022 |work=Bisnis.com |date=December 14, 2020 |language=id |archive-date=July 19, 2022 |archive-url=https://web.archive.org/web/20220719134407/https://traveling.bisnis.com/read/20201214/223/1330601/waralaba-kebab-baba-rafi-ekspansi-ke-india |url-status=live }} The company imports around {{convert|200|tonnes}} of halal-certified meat from New Zealand every three months.

Headquarters

The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008 and 2009.

References

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