Laurence Shanet
{{short description|American film director}}
{{Use mdy dates|date=April 2022}}
Laurence Paul Shanet (born New York City, October 1, 1976) is an American commercial director and film director, also known under his working moniker Kranky. He has also directed music videos, internet content and stage plays, and worked at various times as a writer and producer, in both the advertising and entertainment industries. His work has won the 2004 Young Director Award at the Cannes Lions International Festival (sponsored by Commercial Film Producers of Europe), and is part of the permanent collection of the Museum of Modern Art (via their joint award with the Association of Independent Commercial Producers).
Overview
He attended the Bronx High School of Science and Johns Hopkins University, where he studied film, as well as writing and psychology.
Originally, the name "Kranky" represented Laurence Shanet and his directing partner David M. Rosenthal (director of the movie Janie Jones (2010)) up to their series of spots for Master Cabbie (2003); since their 2003 parting, "Kranky" has been kept as Laurence Shanet's working moniker and production company name.[http://www.boardsmag.com/articles/magazine/20041001/kranky.html Short 2004 article about 'Kranky'] {{webarchive|url=https://web.archive.org/web/20110928151437/http://www.boardsmag.com/articles/magazine/20041001/kranky.html |date=September 28, 2011}} at Boards magazine He is sometimes also credited as "Laurence Shanet" or "Larry Shanet".
Known best for his commercial work, he has directed commercials for Pepsi, Volkswagen and Starburst, among others. His work has been seen in most of the industry's major awards shows, and is part of the permanent collection of the Museum of Modern Art,{{cite web |url=http://www.aicp.com/show/show.html |title= AICP -|website=www.aicp.com |archive-url=https://web.archive.org/web/20090220121348/http://www.aicp.com/show/show.html |archive-date=February 20, 2009}} via their joint award with the Association of Independent Commercial Producers. Larry currently owns a production company with creative partner, Wayne Best, called Tent. [tentcontent.com]
He is also known for various projects in the entertainment world. He was the Head Writer and co-creator of the animated series "Badtime Stories" (a.k.a. "8:37"),{{Citation needed|date=February 2009}} and, in 2002, he directed the popular Off-Broadway play "Connections", a comedy about internet dating. In 2018, Shanet directed and co-produced the pilot of the television show "Cuff", which was an official selection in the drama competitions at the New York Television Festival{{Cite web |url=https://www.nytvf.com/tixSYS/2018/xslguide/eventnote.php?EventNumber=1415 |title=Cuff - 2018 NYTVF Guide |access-date=December 29, 2018 |archive-date=December 29, 2018 |archive-url=https://web.archive.org/web/20181229123321/https://www.nytvf.com/tixSYS/2018/xslguide/eventnote.php?EventNumber=1415 |url-status=dead }} and the Independent Television Festival.{{Cite web |url=https://www.itvfest.com/drama-selections |title=The Independent Television Festival | ITVFest |access-date=December 29, 2018 |archive-date=December 29, 2018 |archive-url=https://web.archive.org/web/20181229123340/https://www.itvfest.com/drama-selections |url-status=dead }} He was also announced as the director of the television movie "Chase the Ace", featuring Matthew Rauch and Zina Wilde.{{Cite web|url=https://variety.com/2018/film/news/paramount-tyler-perry-michael-bay-i-am-yours-1202845446/|title = Film News Roundup: Paramount Taps Tyler Perry, Michael Bay to Produce Thriller 'I Am Yours'|date = June 14, 2018}}
Personal life
On 5 February 2012, he married his longtime girlfriend, actress Alyssa Sutherland, at Natai Beach, in Thailand.
They divorced shortly thereafter in November 2013.
Honors
;Awards
- 2004: AICP Show/Museum of Modern Art – Honoree ("Low Budget" category)AICP: Search: [https://web.archive.org/web/20110707094735/http://www.aicpshow.com/cgi-bin/aicp_search.cgi?keyword=Kranky query for "Kranky"] and [https://web.archive.org/web/20110707094819/http://www.aicpshow.com/cgi-bin/aicp_search.cgi?keyword=Shanet query for "Shanet"].
- 2004: CFP-E (Commercial Film Producers of Europe) Cannes Lions Festival Young Director Award ("Non European Broadcast" category) – 1st prize to directorial team Kranky (incl. L. Shanet) for Master Cabbie commercials[http://front.phs.fi/y/2005/n_3_2.html "CFP-E: Young Director Award 2004 – winners"] {{webarchive|url=https://web.archive.org/web/20060220060218/http://front.phs.fi/y/2005/n_3_2.html |date=February 20, 2006 }}
- 2004: One Show – Merit Award for Finger, Reflex, Baby{{Cite web | url=https://www.oneclub.org/awards/theoneshow/-award/1572/finger-reflex-baby | title=One Show > 2004 > Advertising > Finger, Reflex, Baby | website=www.oneclub.org | year=2004}}
- 2006: Regional Addy Awards – Gold – Television Campaign{{Citation needed|date=February 2009}}
- 2006: Regional Addy Awards – Best of Show{{Citation needed|date=February 2009}}
- 2014: Hermes Awards – Platinum – Best Non Profit Video for American Museum of Natural History[https://enter.hermesawards.com/entry/maria-and-the-dinosaur/ Unknown]{{Dead link|date=December 2024 |bot=InternetArchiveBot |fix-attempted=yes }}
- 2014: Telly Awards – Silver – Best Internet/Online Cultural Video for American Museum of Natural History{{Cite web | url=http://www.tellyawards.com/winners/2014/online-video/internetonline-video-cultural/maria-and-the-dinosaur/119251 | title=Silver Winner: Online Video — Internet/Online Video - Cultural - Maria and the Dinosaur | year=2014 | website=www.tellyawards.com}}
- 2014: Creativity International Awards – Gold – Best Television and Radio (Consumer TV category){{Cite web |url=http://pgmartists.com/2014/05/19/maria-and-the-dinosaur/ |title=Wander Films Award Winning Commercial Maria and the Dinosaur | PGM Artists |access-date=December 29, 2018 |archive-date=December 29, 2018 |archive-url=https://web.archive.org/web/20181229075534/http://pgmartists.com/2014/05/19/maria-and-the-dinosaur/ |url-status=dead }}
- 2014: Communicator Awards – Award of Excellence for American Museum of Natural History{{Cite web|url=https://www.communicatorawards.com/winners/list/?event=50&category=45&award=8&_p=3|title = Winner's List}}
- 2017: Regional Addy Awards – Silver (Public Service Online Film, Video & Sound) for EWG Verified{{Cite web| title=2017 American Advertising Awards - Los Angeles Competition - Winners by Award | url=https://docs.wixstatic.com/ugd/f0e8db_cf602e2aa7d24ff3abef73e508b811b5.pdf | archive-url=https://web.archive.org/web/20181229123338/https://docs.wixstatic.com/ugd/f0e8db_cf602e2aa7d24ff3abef73e508b811b5.pdf | archive-date=2018-12-29}}
- 2017: DoGooder Awards – Funny for Good Award for EWG Verified{{Cite web |url=http://dogooder.tv/explore/funny/22/setting-the-bar-low |title=Funny for Good |access-date=December 29, 2018 |archive-date=December 29, 2018 |archive-url=https://web.archive.org/web/20181229171351/https://dogooder.tv/explore/funny/22/setting-the-bar-low |url-status=dead }}
- 2017: Deauville Green Awards for EWG Verified{{Cite web |url=http://www.deauvillegreenawards.com/en/winners-competition-advertising-message-2017 |title=Winners competition advertising message |access-date=December 29, 2018 |archive-date=November 11, 2018 |archive-url=https://web.archive.org/web/20181111135207/http://www.deauvillegreenawards.com/en/winners-competition-advertising-message-2017 |url-status=dead }}
- 2020: Muse Creative Awards – Silver – (Video) for Cogency Global{{cite web | url=https://museaward.com/winner-info.php?id=3680 | title=Decision Tree by Prosper Digital TV }}
;Nominations, shortlists, finalists
- 2001: London International Awards – Television/Cinema finalists ("Low Budget Campaign" category) (incl. Larry Shanet as agency producer) for Zilo Networks commercials[http://www.liaawards.com/2001/finalists/tv/tv-final.html "LIAA: 2001 TV/Cinema Finalists"] {{webarchive|url=https://web.archive.org/web/20090410013351/http://www.liaawards.com/2001/finalists/tv/tv-final.html |date=April 10, 2009 }} > [https://web.archive.org/web/20061030210301/http://www.liaawards.com/2001/finalists/tv/tv-pdf/tv-lbcampaign.pdf "Low Budget Campaigns"] (PDF to HTML via Google).
- 2003: London International Awards – Television/Cinema finalists for Master Cabbie Commercials[http://www.liaawards.com/2003/finalists/tv/tv-final.html "LIAA: 2001 TV/Cinema Finalists"]{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
- 2004: Clio Awards – Television/Cinema shortlist to Kranky production (incl. L. Shanet) for Master Cabbie commercialsQuery at [http://www.clioawards.com/archive/ clioawards.com/archive] {{Webarchive|url=https://web.archive.org/web/20130813191004/http://www.clioawards.com/archive/ |date=August 13, 2013 }} with "Credit: Kranky" for all years and all categories (no permalink).
- 2005: Clio Awards – Television/Cinema shortlist (incl. Kranky as producer) for Vancouver's Z95 Radio commercials
- 2006: Cannes Lions International Advertising Festival – Film Shortlist{{Citation needed|date=February 2009}}
- 2006: Clio Awards – Television/Cinema for Minnesota State Lottery campaign
- 2007 London International Awards – Television/Cinema finalists ("Entertainment" category) for Minnesota State Lottery{{cite web|url=http://2007.liaentries.com/winners/?id_medium=6&id_category=0&view=details&range=f&page=88&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city= |title=London International Awards |publisher=2007.liaentries.com |accessdate=August 29, 2012}}\
- 2014 Luerzer's Archive – featured selection for American Museum of Natural History{{cite web | url=http://www.luerzersarchive.com/en/magazine/commercial-detail/american-museum-of-natural-history-53613.html | title=American Museum of Natural History | date=June 2013 }}
- 2017 Luerzer's Archive – featured selection for EWG Verified{{Cite web | url=https://www.luerzersarchive.com/work/ewg-environmental-working-group/ | title=EWG (Environmental Working Group) - Wander, Los Angeles | website=www.luerzersarchive.com | year=2017}}
References
{{Reflist}}
External links
- {{IMDb name|id=2151655 | name=Laurence Shanet }} (segment producer on Dylan's Run, director on various)
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