Licca-chan

In 1966, Takara planned to enter the dress-up doll market taking advantage of the know-how of the plastic process. The initial plan was for the company to plan a dollhouse which could be carried by children, for dressing dolls of other companies like Mattel.{{Cite news|last=Okazaki|first=Manami|url=https://www.japantimes.co.jp/life/2017/07/08/lifestyle/living-doll-licca-chans-legacy-lives/|title=Living doll: Licca-chan's legacy lives on|date=2017-07-08|work=The Japan Times Online|access-date=2020-04-04|language=en-US|issn=0447-5763}} The size was larger than expected and the plan was reviewed not suitable for Japanese housing circumstances and children's carrying. While planning, a fashion doll, in a setting of elementary school, the height 21 cm to fit in the palm was in favor, adopting characteristics of a cartoon girl. Miyako Maki was put in charge of the illustration of the advertisement at the time of release and the advertisement was named as "supervised by Maki-sensei".{{Citation|title=リカちゃん|date=2020-04-03|url=https://ja.wikipedia.org/w/index.php?title=%E3%83%AA%E3%82%AB%E3%81%A1%E3%82%83%E3%82%93&oldid=76894739|work=Wikipedia|language=ja|access-date=2020-04-04}}

The name "Licca-chan" was decided by the general public offering on the July 1967 issue of the monthly girl manga magazine "Ribon". Subsequently, the name "Rica" became known as a name that works for both Japanese and foreigners. Two years after the launch in 1969, the dolls were accepted by the Japanese children causing Mattel (makers of the Barbie doll) to move its production base to another country, focusing less on sales in Japan. Licca-chan started exceeding Barbie sales and began to reign as the queen of Japanese dress-up dolls. Despite the popularity, Licca-chan dolls suffered a decline in sales in the 1990s due to rival dolls based on anime like Sailor Moon. In 1996, Licca-chan returned to the top sales of dress-up dolls again.

Even now, Licca-chan is highly recognized and it is even used as a synonym for other dolls from different companies. From its high recognition from the Takara era to the current Takara Tomy, Licca is positioned as a corporate identity character of the manufacturer. As of today, Japan's Licca and America's Barbie are the only two fashion dolls in the world that have lasted more than 25 years and their sales are always in competition.{{Cite web|url=https://www.latimes.com/archives/la-xpm-1992-10-27-wr-979-story.html|title=Culture : 'Doll Wars' Challenge Female Ideal : Japan likes 'cute.' America likes 'sexy.' So, Barbie and Licca duke it out in toydom.|date=1992-10-27|website=Los Angeles Times|language=en-US|access-date=2020-04-04}}

Rough Trade Records teamed up with Takara in the late 90s to release "Street Licca", who was a DJ that carried a Rough Trade record satchel, and mini, doll-sized LPs from the labels' artists. Along with her Ursula 1000, Gants and Spearmint records, she toted a pair of pink Converse running shoes, grey "leather" pants, headphones, layered hoody and a blonde bob haircut. Street Licca was the ultimate "indie rock" doll.{{Citation needed|date=September 2024}}

Licca-chan dolls were a creation of new value for play and the objective was to provide dreams for girls. These dolls taught traditional women’s lives such as cooking, washing, and cleaning through “let’s pretend” play.{{Cite book|last=Tsukamoto|first=Miho|title=Transformation of Tradition and Culture 伝統と文化の変化|publisher=Xlibris|year=2018|pages=3120–3122}} To play with these dolls, many family dolls, dresses, houses and accessories were sold at the same time. In order for these dolls to be popular, the key was to always develop products from the child's perspective. It was the philosophy that Yasuhiro Kojima, a former senior managing director lived by. It still remains the founding philosophy of the product development team.{{Cite web|url=https://aramatheydidnt.livejournal.com/3219251.html|title=Licca-chan's secret--the story of Japan's Barbie|website=aramatheydidnt.livejournal.com|access-date=2020-04-04}}

In the fictional setting, Licca-chan is born to a Japanese mother and a French father. Most customers don't know this and believe she is entirely Japanese. However, the fusion of West and Japanese elements makes the product exotic in Japan, making the sales very good.{{Cite book|last=Cornog|first=Martha|title=Mangatopia: Essays on Manga and Anime in the Modern World|publisher=Libraries Unlimited|year=2011|pages=217}}

The specifications of the Licca-chan doll has changed over time. The doll is currently on its fourth generation. The first generation was launched in 1967. Licca-chan had brown curly hairs with bangs. Her charm point was the one white star in her eyes.{{Cite web|url=https://matome.naver.jp/odai/2142884428956419701|title=【歴代リカちゃん】リカちゃん人形の歴史。歴代リカちゃんの変化。顔ボディ比較。|website=NAVER まとめ|access-date=2020-04-04}}{{Dead link|date=June 2025}}{{User-generated source|date=June 2025}}{{User-generated source|date=June 2025}} The second generation was launched in 1972. Licca-chan's hair was more reddish brown and her bangs were parted. The stars in her eyes increased to three and she wore magnetic heels.{{User-generated source|date=June 2025}}{{Cite web|url=https://kakaku.com/tv/search/keyword=2%E4%BB%A3%E7%9B%AE%E3%83%AA%E3%82%AB%E3%81%A1%E3%82%83%E3%82%93/|title=価格.com - 「2代目リカちゃん」に関連する情報 {{!}} テレビ紹介情報|website=kakaku.com|access-date=2020-04-04}} The third generation was launched in 1982. Licca-chan's hair is a lighter brown and it is straight. Her body size is the same as the second generation and her mouth is open instead of closed.{{User-generated source|date=June 2025}}{{Cite web|url=https://muuseo.com/hal.urara/items/18|title=3代目リカちゃん - 人形 / DOLL {{!}} MUUSEO|website=ミューゼオ(MUUSEO)|language=ja|access-date=2020-04-04}} The fourth generation Licca-chan was launched in 1987. Licca-chan's hair is close to blond and her eyes were bigger. Her body grew by 1 cm making her height 22 cm.{{User-generated source|date=June 2025}}{{Cite web|url=https://www.nttcom.co.jp/comzine/no048/long_seller/index.html|title=リカちゃん ニッポン・ロングセラー考 - COMZINE by nttコムウェア|website=www.nttcom.co.jp|access-date=2020-04-04}}

Licca-chan, her family and friends evolved generation by generation to reflect the vogue of the time period. She depicted fashion, careers and family life of that era. Additionally, her parents were also known as an ideal married couple, ideal parents leading to an ideal family life.{{Cite web|url=https://otakumode.com/news/554892f00b26cd8f3254d144/Licca-chan-Series-Gets-First-New-Mama-Doll-in-14-Years-First-New-Papa-Doll-in-26-Years!|title=Licca-chan Series Gets First New Mama Doll in 14 Years, First New Papa Doll in 26 Years! {{!}} Product News {{!}} TOM Shop: Figures & Merch From Japan|website=otakumode.com|date=7 May 2015 |access-date=2020-04-04}}

The character setting has some variations depending on the time and is not constant. One of the key secrets behind Licca-chan's popularity was her unique profile the developers have created.{{Cite web|url=https://web-japan.org/kidsweb/archives/cool/01-10-12/licca.html|title=Licca-chan - What's Cool in Japan - Archives - Kids Web Japan - Web Japan|website=web-japan.org|access-date=2020-04-04}}

• Real name: Rika Kayama{{Cite web|url=https://licca.takaratomy.co.jp/profile/index.html|title=リカちゃんプロフィール｜リカちゃん｜タカラトミー|website=licca.takaratomy.co.jp|access-date=2020-04-04}}
• Birthday: May 3, 1967
• Age: 11 years old (5th grader in Shirakaba Gakuen Elementary School)
• Star Sign: Taurus
• Height: 142 cm
• Weight: 34 kg
• Personality: Cheerful but slightly impulsive 
• Future Career: Designer
• Favorite color: White and pink
• Favorite flower: Red rose
• Hobby: Singing, playing the piano, window shopping and baking
• Blood Type: O

• Father: Pierre Kayama (French musician, age 36, birthday: August 8) 
• Mother: Orie Kayama (Japanese designer, age 33, birthday: July 7), (opened her first fashion boutique “Jueru” in 1969){{Cite web|url=https://www.barbigirl.com/liccalife.htm|title=Licca's Life Story|website=www.barbigirl.com|access-date=2020-04-04}}
• Older Sister: Rie (flight attendant - character product who existed from 1972 to 1974 but it is not listed on the current official website)
• Younger twin sisters: Miki and Maki Kayama (age 4, birthday: June 12, 1974)
• Younger triplets: Miku, Kako, and Gen Kayama (age 1, birthday: March 3, 1987)
• Grandpa: Albert (family name, nationality unknown; paternal grandfather), Hiroshi Kayama (Japanese, maternal grandfather)
• Grandma: Milene Miramond (French, age: 63, birthday: September 15), Yoko Kayama (Japanese, maternal grandmother, age: 56, birthday: October 10)
• Cousin: Charles
• Pets: Pee-chan (parakeet), Lemon (dog), Pudding (dog), Lime (dog)

• Licca-chan is a playable character in the 1996 fighting game Battle Arena Nitoshinden and the 2003 fighting game DreamMix TV World Fighters, released by Hudson Soft for the GameCube and PlayStation 2 in Japan.
• Licca-chan makes an appearance in the manga series Kiben Gakuha, Yotsuya Senpai no Kaidan.{{cite book|last1=Furudate|first1=Haruichi|author-link=Haruichi Furudate|title=YOTSUYA SENPAI NO KAIDAN|date=2009|publisher=Jump Comics}}

• Super Doll Licca-chan (anime television series)
• Jenny
• Asian fashion doll

{{reflist}}

• {{in lang|ja}} [http://licca.takaratomy.co.jp/ Licca-chan page at Takara-Tomy]
• {{in lang|en}} [http://www.takaratomy.co.jp/english/products/licca/products/index.html Licca-chan page at Takara-Tomy]
• {{in lang|en}} [https://web.archive.org/web/20070607181900/http://www.bobagirl.com/anime/misc/fash-licca.html Attack of the Anime Toys] (listing many different types of Licca-chan dolls)

Category:Fashion dolls

Category:Japanese fashion

Category:Japanese popular culture

Category:Products introduced in 1967

Category:Takara Tomy franchises