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MTVU

{{Short description|American cable television channel}}

{{about|the TV channel|the Iranian university|Mohajer Technical And Vocational College of Isfahan}}

{{about|the digital TV channel|the defunct on-campus channel|CheddarU}}

{{Multiple issues|{{unfocused|date=October 2018}}{{overly detailed|date=October 2018}}}}

{{Infobox television channel

| name = MTVU

| logo = File:MTVU Logo (2016–present).svg

| logo_size = 200px

| logo_alt = MTVU logo (2016–present)

| image =

| launch_date = {{Start date and age|2004|1|20}} (as an MTV digital cable channel)

| closed_date = 2018 (online only)
April 22, 2024 (analog TV service)

| picture_format = 480i (SDTV)
(optimized for 16:9 widescreen televisions in stretch mode)

| owner = Paramount Media Networks (Paramount Global)

| parent = MTV Entertainment Group

| country = United States

| language = English

| area = Digital cable

| former_names = VH1 Uno (2000–2008)

| replaced = VH1 Uno

| replaced_by = CheddarU (replacement only on college campuses)

| sister_channels = {{Collapsible list|

| website = [https://www.mtv.com MTV.com]

| online_serv_1 = FuboTV

| online_chan_1 = Internet Protocol television (IPTV)

}}

{{MTV}}

MTVU (formerly stylized as MtvU and mtvU) is an American digital cable TV channel owned by the MTV Entertainment Group, a unit of the Paramount Media Networks division of Paramount Global. MTVU programming initially served 750 college and university campuses across the United States, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems. In 2008 it expanded to home cable networks. Music videos played on the channel primarily consist of indie rock, pop punk and hip-hop along with limited original programming. MTVU also launched a short-lived campus guide and social media network called Campusdailyguide.com in 2008.{{Cite web |title=MTV Launches Social Media Site for University Students |url=https://www.bizjournals.com/phoenix/stories/2008/09/22/story12.html |access-date=14 February 2022 |website=BizJournals.com |archive-date=28 September 2008 |archive-url=https://web.archive.org/web/20080928021111/http://www.bizjournals.com/phoenix/stories/2008/09/22/story12.html? |url-status=live }}

In 2018, the MTV Networks on Campus group was sold by Viacom to Cheddar to launch CheddarU, but the digital cable channel remains available to the public through digital cable.{{Cite web |last=Fletcher |first=Bevin |date=1 June 2018 |title=Cheddar Acquires MTV Networks on Campus from Viacom |url=https://www.ecnmag.com/news/2018/06/cheddar-acquires-mtv-networks-campus-viacom |website=Ecnmag.com |access-date=27 October 2018 |archive-date=28 October 2018 |archive-url=https://web.archive.org/web/20181028073741/https://www.ecnmag.com/news/2018/06/cheddar-acquires-mtv-networks-campus-viacom |url-status=live }}{{Cite web |date=15 January 2004 |title=MTV Relaunching CTN As mtvU |url=https://www.multichannel.com/news/mtv-relaunching-ctn-mtvu-157705 |website=Multichannel News |access-date=27 October 2018 |archive-date=28 October 2018 |archive-url=https://web.archive.org/web/20181028033945/https://www.multichannel.com/news/mtv-relaunching-ctn-mtvu-157705 |url-status=live }}

History

{{expand section|date=November 2009}}

MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002.{{Cite news |last=Rutenberg |first=Jim |date=February 18, 2002 |title=Big MTV on Campus? |url=https://www.nytimes.com/2002/02/18/business/big-mtv-on-campus.html |url-status=live |archive-url=https://web.archive.org/web/20100314024828/http://www.nytimes.com/2002/02/18/business/big-mtv-on-campus.html |archive-date=March 14, 2010 |access-date=2009-11-21 |work=The New York Times}} According to The New York Times, the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo.

Seven months later, after CTN experienced financial difficulties and as National Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.{{Cite news |date=September 21, 2002 |title=MTV Acquires College Television Network |url=https://www.nytimes.com/2002/09/21/business/mtv-acquires-college-television-network.html |url-status=live |archive-url=https://web.archive.org/web/20120420003505/http://www.nytimes.com/2002/09/21/business/mtv-acquires-college-television-network.html |archive-date=April 20, 2012 |access-date=2009-11-21 |work=The New York Times}}

MTVU also formerly owned RateMyProfessors.com and in 2006 acquired content management software platform for college newspapers College Publisher Network (later College Media Network) parent company Youth Media & Marketing Network (Y2M) in 2006 before selling it in 2010 to Access Network, who sold it to Uloop in 2014.{{Cite web |last=Kramer |first=Staci D. |date=17 January 2007 |title=MTVN Pumps UP MTVU with Acquisition of RateMyProfessors.com |url=https://gigaom.com/2007/01/17/mtvn-pumps-up-mtvu-with-acquisition-of-ratemyprofessorscom/ |url-status=live |archive-url=https://web.archive.org/web/20171028043131/https://gigaom.com/2007/01/17/mtvn-pumps-up-mtvu-with-acquisition-of-ratemyprofessorscom/ |archive-date=28 October 2017 |access-date=9 May 2018 |website=Gigaom.com}}{{Cite web |title=MTVN Sells College Media Network |url=https://www.mediapost.com/publications/article/136963/mtvn-sells-college-media-network.html |access-date=14 February 2022 |website=MediaPost.com |archive-date=26 January 2022 |archive-url=https://web.archive.org/web/20220126000742/https://www.mediapost.com/publications/article/136963/mtvn-sells-college-media-network.html |url-status=live }}{{Cite news |last=Murley |first=Bryan |title=ULoop buys College Media Network/College Publisher |url=http://www.collegemedia.org/news/innovation_in_college_media/article_a1f7d8f0-efef-11e3-9b01-001a4bcf6878.html |access-date=14 February 2022 |website=CollegeMedia.org |archive-date=25 January 2022 |archive-url=https://web.archive.org/web/20220125232034/http://www.collegemedia.org/news/innovation_in_college_media/article_a1f7d8f0-efef-11e3-9b01-001a4bcf6878.html |url-status=live }}

In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.{{Cite news |date=29 January 2008 |title=mtvU Adds 2.6 Million Subscribers, Launches on Charter, Verizon FiOS, Suddenlink, AT&T and Nearly 70 Other Carriers Nationwide |url=https://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTU12729012008-1.htm |archive-url=https://web.archive.org/web/20080208171939/http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTU12729012008-1.htm |archive-date=8 February 2008 |access-date=27 June 2011 |work=CNNMoney.com |publisher=MTV Networks |location=New York |agency=PR Newswire}}{{Cite web |date=25 January 2008 |title=MTV2 Replacing VHUno February 2nd |url=http://img20.imageshack.us/img20/2922/vhunomtvumessagech9.png |url-status=dead |archive-url=https://web.archive.org/web/20110719120200/http://img20.imageshack.us/img20/2922/vhunomtvumessagech9.png |archive-date=19 July 2011 |access-date=27 June 2011 |publisher=Charter Communications}}

In May 2018, Cheddar TV acquired Viacom's MTV Networks on Campus; outlets associated with that service were converted to carry CheddarU, a new secondary feed which streamed content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus continued to receive CheddarU at no cost in exchange for access to the campus (the cable version of MTVU has continued under an automated form). CheddarU was part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotel and other public venues.{{Cite news |last=Fletcher |first=Bevin |date=June 1, 2018 |title=Cheddar Acquires MTV Networks on Campus from Viacom |url=https://www.cedmagazine.com/news/2018/06/cheddar-acquires-mtv-networks-campus-viacom |url-status=dead |archive-url=https://web.archive.org/web/20180612141021/https://www.cedmagazine.com/news/2018/06/cheddar-acquires-mtv-networks-campus-viacom |archive-date=12 June 2018 |access-date=10 June 2018 |publisher=CED Magazine}}{{Cite news |last=Mullin |first=Benjamin |date=May 31, 2018 |title=Streaming Service Cheddar Targets College Students After Acquiring MTV Campus Distribution Network |url=https://www.wsj.com/articles/streaming-service-cheddar-targets-college-students-after-acquiring-mtv-campus-network-1527793750 |access-date=10 June 2018 |work=The Wall Street Journal |archive-date=9 June 2018 |archive-url=https://web.archive.org/web/20180609232206/https://www.wsj.com/articles/streaming-service-cheddar-targets-college-students-after-acquiring-mtv-campus-network-1527793750 |url-status=live }}{{Cite news |last=Bouma |first=Luke |date=May 31, 2018 |title=Viacom Is Selling MTV Campus Networks to Cheddar |url=https://www.cordcuttersnews.com/viacom-is-selling-mtv-campus-networks-to-cheddar/ |access-date=10 June 2018 |website=CordCuttersNews.com |archive-date=12 June 2018 |archive-url=https://web.archive.org/web/20180612141033/https://www.cordcuttersnews.com/viacom-is-selling-mtv-campus-networks-to-cheddar/ |url-status=live }}

Over time, MTVU has lost cable carriage throughout time with the growth of the Internet, and has generally been depreciated by ViacomCBS in current retransmission consent negotiations with cable and streaming providers, with Spectrum removing it from their current-day packages in 2018. Only grandfathered subscribers with older packages have access to the network on that provider. The channel uses archived campus footage and interviews rather than producing new interstitials. The company uses the network and MTV Live for video premieres.

Programming

According to its promotional materials from 2004 to 2018, MTVU broadcast exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events included the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides MTVU with a presence at campus tailgates. MTVU shows included Dean's List,{{Cite episode |title=Dean's List episode Hosted by Taiwan Brown |url=http://www.mtvu.com/video/?id=1540618 |url-status=live |archive-url=https://web.archive.org/web/20111010175319/http://www.mtvu.com/video/?id=1540618 |archive-date=2011-10-10 |series=Dean's List}} the MTVU Awards, and MTVU Spring Break.

Currently, MTVU plays a mix of music videos with an emphasis on emerging artists and short interestistial segments focusing on college life.{{Cite web |title=Video Premiere - mtvu.com |url=http://www.mtvu.com/category/music/video-premiere/ |url-status=live |archive-url=https://web.archive.org/web/20090202003014/http://www.mtvu.com/category/music/video-premiere/ |archive-date=2009-02-02 |website=mtvu.com}} Previously at each hour, MTVU broadcast news updates from ABC News (and before that CBS News until late 2006 in the wake of the Viacom/CBS split), including international news and college-related news. Twice an hour, MTV News once aired stories on subjects such as music downloading, and musical artists under promotion by MTVU.

Additionally, MTVU aired several original programs produced by and featuring college students. The Freshmen featured three rotating student panelists discussing new music videos and was hosted by Kim Stolz; Stand-In brought celebrities and intellectuals into college classrooms to teach for a day, and featured people such as Nobel Laureates Elie Wiesel and Shimon Peres; Madonna; John McCain; Marilyn Manson; and Jhumpa Lahiri. It has also started a social networking site "Meet or Delete", along with HP.

Awards

= MTVU Woodie Awards =

MTVU formerly broadcast its own semi-annual awards show, the MTV Woodies, which it states recognizes "the music voted best by college students." Previous winners have included 2005's Death Cab for Cutie, Motion City Soundtrack, and The Afters; 2006 winners include Thirty Seconds to Mars, Plain White T's, mewithoutYou, The Subways and Gnarls Barkley. The 2006 ceremony was also notable for the altercation of Elijah Wood and Scott from the music blog Stereogum with Jared Leto.[http://www.bestweekever.tv/2006/10/26/sizzler-gollum-leto-hates-hobbitses/ Best Week Ever » Blog Archive » SIZZLER: Gollum Leto Hates Hobbitses] {{webarchive|url=https://web.archive.org/web/20061112045925/http://www.bestweekever.tv/2006/10/26/sizzler-gollum-leto-hates-hobbitses/ |date=2006-11-12 }} from bestweekever.tv The 2008 awards had a huge fan voting for the Best Music On Campus award, where The Bride Wore Black won the award and Chasing Arrows came in right behind.{{Cite web |title=mtvU Woodie Awards 2015 - Woodies Festival - MTV |url=http://woodies.mtvu.com |url-status=live |archive-url=https://web.archive.org/web/20090204020623/http://woodies.mtvu.com/ |archive-date=2009-02-04 |website=mtv.com}} Winners at the 2008 Woodie Awards included Paramore and There for Tomorrow. Winners at the 2009 Woodie Awards included Green Day, Kings of Leon, Matt & Kim, NeverShoutNever, Tech N9ne and Hotel of the Laughing Tree.{{Cite web |title=newmusicreviews.net |url=http://newmusicreviews.net/2009-mtvu-woodie-award-winners/ |url-status=usurped |archive-url=https://web.archive.org/web/20110823044447/http://newmusicreviews.net/2009-mtvu-woodie-award-winners/ |archive-date=2011-08-23}} Winners at the 2014 Woodie Awards included Beyoncé, Drake, Ed Sheeran, and Skrillex.{{Cite web |title=Lil Wayne Makes Surprise Appearance, Drake Wins Big At mtvU Woodie Awards |url=http://www.mtv.com/news/articles/1724126/lil-wayne-makes-surprise-appearance-drake-wins-big-at-mtvu-woodie-awards.jhtml |url-status=dead |archive-url=https://web.archive.org/web/20140314143105/http://www.mtv.com/news/articles/1724126/lil-wayne-makes-surprise-appearance-drake-wins-big-at-mtvu-woodie-awards.jhtml |archive-date=2014-03-14 |website=MTV News}} Fall Out Boy became the first inductees at "Hall of Wood" at the 2015 Woodie Awards. They had won the Streaming Woodie award for "Grand Theft Autumn" at the first ceremony in 2004.{{Cite web |title=5 Mind-Blowing Reasons We Should Have Known All Along That Fall Out Boy Would Make Woodies History |url=http://www.mtv.com/news/2099443/fall-out-boy-woodies-hall-of-wood/ |url-status=dead |archive-url=https://web.archive.org/web/20150714030404/http://www.mtv.com/news/2099443/fall-out-boy-woodies-hall-of-wood/ |archive-date=2015-07-14 |website=MTV News}}

= Awards for students =

The online game Darfur is Dying was developed as part of an MTVU contest, and other Sudan genocide coverage won MTVU two Emmys, including the 2006 Governors Award. Its Half of Us initiative won a Peabody Award in 2007 "for its extensive research and dedication to fighting depression and creating quick routes to convenient solutions."{{Cite web |title=The Peabody Awards - mtvU: Half of Us |url=http://www.peabodyawards.com/award-profile/mtvu-half-of-us |url-status=live |archive-url=https://web.archive.org/web/20150402112807/http://www.peabodyawards.com/award-profile/mtvu-half-of-us |archive-date=2015-04-02 |website=peabodyawards.com}} MTVU also provided grants for student activists, giving away $1,000 a week to various student groups. MTVU formerly co-sponsored the ecomagination Challenge with GE, which aimed to empower college students to solve environmental problems on campuses. MTVU also sponsored the Film Your Issue competition, a competition designed to encourage college-age filmmakers to make short political pieces, and aired the winners.

Other opportunities that MTVU provided for college students include Digital Incubator grants, which awarded students who are pioneering the future of broadband content, and the Student Filmmaker Award, which provided the winner with the chance to receive a development deal with MTVU and collect the award at the MTV Movie Awards. Besides these competitions, MTVU made efforts to use student work through its programming.

= Winners =

Woodie of the Year

Breaking Woodie

Left Field Woodie

Good Woodie

Road Woodie

Streaming Woodie

Welcome Back Woodie

Soundtrack of My Life Woodie

The {{sic|nolink=y|Sophmore}} Jump Woodie

The Silent But Deadly Woodie

Best Video Woodie

International Woodie

Alumni Woodie

Performing Woodie

Best Music On Campus Woodie

College Radio Woodie

EDM Effect Woodie

Fomo Woodie

Tag Team Woodie

Branching Out Woodie

Chevrolet Sonic Collage Artist Woodie

Cover Woodie

Did it My Way Woodie

Best Collaboration Woodie

Woodie to Watch

Co-Sign Woodie

Next Level Performance Woodie

Social Climber Woodie

Woodie Songwriter of the Year

References

{{Reflist}}

External links

  • {{Official website|https://www.mtv.com}}

{{Paramount Global}}

{{Paramount Media Networks}}

{{EmmyAward GovernorsAward}}

Category:MTV channels

Category:Music video networks in the United States

Category:Television channels and stations established in 2008

Category:English-language television stations in the United States

Category:Companies based in New York City