MX Player
{{short description|Indian video streaming platform}}
{{Use dmy dates|date=September 2019}}
{{mi|
{{advert|date=April 2021}}
{{More citations needed|date=August 2024}}
}}
{{Infobox website
| name = Amazon MX Player
| logo = MX Player logo.svg
| creator =
| screenshot =
| screenshot_size = 220px
| collapsible = yes
| collapsetext =
| caption =
| former_name = MX Player (2011–2024)
| company_type = Public
| type = *Video On Demand
| headquarters = Mumbai, India
| language = Bengali, Bhojpuri, Tamil, English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Telugu
| language_count = 11
| key_people = {{plainlist|
- Karan Bedi
{{small|(CEO)}} - Abhishek Joshi
{{small|(SVP & Head of Marketing and Business partnerships)}} - Nikhil Gandhi
{{small|(COO)}} - Gautam Talwar
{{small|(CCO)}}
}}
| programming_language =
| area_served = As an application: Worldwide
As an OTT service: Only in India
| launch_date = {{Unbulleted_list|As a video player:
{{Start date and age|2011|07|18|df=yes}}
Relaunch as an OTT platform:
{{Start date and age|2019|02|20|df=yes}}}}
| current_status = Active
| owner = {{Unbulleted_list|
Amazon India
{{small|(2024–present)}}
|Times Internet
{{small|(2018–2024)}}
|Tencent
{{small|(2011–2018)}}}}
| website = {{URL|https://www.mxplayer.in/}}
}}
Amazon MX Player, formerly known as MX Player is an Indian video on demand and over-the-top streaming service, owned by Amazon India. The platform currently operates on an ad-supported model.
History
MX Player was launched as a video player for Android on July 18, 2011 by J2 Interactive.{{Cite web |title=About |url=https://mx.j2inter.com/about |access-date=2024-07-29 |website=mx.j2inter.com |language=en}} It featured subtitle support and offline video viewing capabilities.
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Vipin Agnihotri Films, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.{{Cite web|title=MX Player inks content deal with Paramount Pictures, Vipin Agnihotri Films and Sony Pictures Television India|url=https://www.thehindubusinessline.com/info-tech/mx-player-inks-content-deal-with-paramount-pictures-and-sony-pictures-television-india/article31268871.ece|access-date=2020-06-30|website=@businessline|date=6 April 2020 |language=en}}{{cite web|url=https://www.hollywoodreporter.com/news/tencent-times-internet-invest-indian-streamer-mx-player-1251408|last=Bhushan|first=Nyay|title=China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player|date=2019-10-31|access-date=2020-11-03|website=The Hollywood Reporter}} In 2020, it tied up with Ullu App for adult content.{{Cite web|url=https://www.amarujala.com/entertainment/web-series/mx-player-tie-up-with-ullu-app-for-its-adult-content-to-compete-with-zee5|title=ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ|website=Amar Ujala|language=hi}}
Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal.{{Cite web|title=India's MX Player expands to US, UK and other markets in international push|url=https://finance.yahoo.com/news/indias-mx-player-expands-us-110117132.html|access-date=2020-06-30|website=finance.yahoo.com|date=26 March 2020 |language=en-US}} Elsewhere, it is still a video player.
In February 2023, it was reported that Amazon, which also owns and operates Prime Video and Freevee, was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.{{Cite web |last=Singh |first=Manish |date=2023-02-10 |title=Amazon in talks to buy Indian video giant MX Player |url=https://techcrunch.com/2023/02/10/amazon-mx-player-times-internet/ |access-date=2023-02-13 |website=TechCrunch |language=en-US}}
Amazon acquired the company in June 2024 for $100 million.{{cite web |last1=Singh |first1=Manish |title=Amazon buys Indian video streaming service MX Player |url=https://techcrunch.com/2024/06/06/amazon-buys-indian-video-streaming-service-mx-player/ |website=TechCrunch |access-date=8 June 2024 |date=6 June 2024}}
List of original shows
class="wikitable"
! rowspan="2" |Year ! rowspan="2" |Title ! rowspan="2" |Genre(s) ! rowspan="2" |Premiere ! rowspan="2" |Seasons / Episodes ! colspan="2" |Language(s) |
Original
!Dub |
---|
2019
|Famously Filmfare Season 2 (Bollywood) |Talk Show |19 February 2019 |1 Season, 10 Episodes |Hindi | |
2019
|Famously Filmfare (Tollywood) |Talk Show |19 February 2019 |1 Season, 10 Episodes |Telugu | |
2019
|Famously Filmfare (Kollywood) |Talk Show |19 February 2019 |1 Season, 5 Episodes |Tamil | |
2019
|Famously Filmfare (Sandalwood) |Talk Show |19 February 2019 |1 Season, 6 Episodes |Kannada | |
2019
|Famously Filmfare (Mollywood) |Talk Show |19 February 2019 |1 Season, 6 Episodes |Malayalam | |
2019
|Talk Show |19 February 2019 |1 Season, 11 Episodes |Bengali | |
2019
|Talk Show |19 February 2019 |1 Season, 10 Episodes |Punjabi | |
2019
|Talk Show |19 February 2019 |1 Season, 12 Episodes |Marathi | |
2019
|Comedy, Drama |19 February 2019 |1 Season, 6 Episodes |Hindi | |
2019
|Romance |25 March 2019 |1 Season, 8 Episodes |Tamil / English |Telugu, Hindi |
2019
|Love Ok Please |Travel Reality Show |25 March 2019 |1 Season, 14 Episodes | | |
2019
|Kiski Sarkar |Comedy |15 April 2019 |1 Season, 5 Episodes |Hindi | |
2019
|Express Yourself |Music |26 April 2019 |1 Season, 4 Episodes |Hindi | |
2019
|Bollywood Buzzinga S1 |Game Show |4 May 2019 |1 Season, 10 Episodes |Hindi | |
2019
|Thinkistan |Drama |24 May 2019 |1 Season, 23 Episodes |Hindi | |
2019
|Aani Kay Hava |Romantic Comedy |28 June 2019 |2 Seasons, 12 Episodes |Marathi |Hindi |
2019
|Bollywood Buzzinga S2 |Game Show |16 August 2019 |2 Seasons, 26 Episodes |Hindi | |
2019
|Once A Year |Romance |20 September 2019 |1 Season, 6 Episodes |Marathi | |
2019
|Comedy |20 September 2019 |1 Season, 6 Episodes |Marathi | |
2019
|Thriller |1 October 2019 |3 Season, 35 Episodes |Hindi | |
2019
|Shaadi Fit |Reality |15 November 2019 |1 Season, 11 Episodes |Hindi | |
2019
|Comedy, Drama |14 November 2019 |1 Season, 6 Episodes |Hindi |Tamil |
2019
|Drama |29 November 2019 |1 Season, 5 Episodes |Hindi | |
2019
|Queen{{Cite web|url=https://www.thenewsminute.com/article/teaser-queen-released-web-series-jayalalithaa-starring-ramya-krishnan-113262|title=Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan|date=1 December 2019|website=www.thenewsminute.com|access-date=18 May 2020}} |14 December 2019 |1 season, 11 episodes |
2019
|Historical, Drama, LGBT, Mysterise |Adapted from : Mo Dao Zu Shi |50 Episodes |Chinese |Hindi |
2020
|Romance, Drama |14 February 2020 |1 Season, 10 Episodes |Hindi |
2020
|Action, Thriller |15 April 2020 |1 Season, 10 Episodes |Marathi |Hindi |
2020
|Bhaukaal{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/if-you-havent-seen-mx-players-bhaukaal-yet-here-are-4-reasons-that-will-make-you-binge-watch-the-series-now/articleshow/74597471.cms?from=mdr|title=If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!|newspaper=The Economic Times}} |Drama, Action |6 March 2020 |2 Season, 20 Episodes |Hindi |Telugu, Tamil |
2020
|Suspense, Drama |13 March 2020 |1 Season, 9 Episodes |Marathi |Hindi, Telugu and Tamil |
2020
|Comedy, Fantasy |30 April 2020 |1 Season, 10 Episodes |Hindi |Telugu, Tamil - |
2020
|Crime |28 May 2020 |1 Season, 9 Episodes |Hindi |Telugu |
2020
|Music, Reality Show |20 June 2020 |1 Season, 11 Episodes |Hindi | |
2020
|Dangerous{{Cite web|url=https://indianexpress.com/article/entertainment/web-series/dangerous-bipasha-basu-karan-singh-grover-trailer-mx-player-6542355/|title=Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller|date=6 August 2020}} |Crime, Drama |14 August 2020 |1 Season, 7 Episodes |Hindi |Telugu, Tamil |
2020
|Aashram{{Cite web|url=https://www.hindustantimes.com/bollywood/aashram-trailer-bobby-deol-plays-a-spiritual-leader-who-veers-between-aastha-and-apraadh-in-prakash-jha-s-new-series/story-Z6Z3URgldJLFBb53FHSpSO.html|title=Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series|date=17 August 2020|website=Hindustan Times}} |Crime, Drama |28 August 2020 |3 Seasons, 28 Episodes |Hindi |Telugu, Tamil |
2020
|Basement Company |Web Series |19 February 2020 | 1 Season, 5 Episodes |Hindi |
2020
|High |Crime |7 October 2020 | 1 Season |Hindi | |
2020
|Bullets |Action |30 October 2020 |1 Season |Hindi |Telugu, Tamil |
2020
|Beehad Ka Baghi | Crime | 27 November 2020 | 1 season,5 Episodes | Hindi | |
2020
|Pati Patni Aur Panga |Romance, Drama |12 December 2020 |1 Season |Hindi |Telugu, Tamil |
2020
|The Missing Stone | Horror | 25 December 2020 | 1 season, 5 episodes | Hindi | |
2021
|Chakravyuh – An Inspector Virkar Crime Thriller |Crime, Thriller |12 March 2021 |1 Season, 8 Episodes |Hindi |Telugu |
2021
|Bisaat | Mystery, Thriller | 15 April 2021 | 1 season, 8 episodes | Hindi | |
2021
| Romantic Comedy | 10 June 2021 | 1 season, 9 episodes | Hindi | |
2021
|Chhatrasal{{Cite magazine|date=July 21, 2021 |title=Chhatrasal trailer out. Ashutosh Rana, Jitin Gulati's web series to premiere on July 29|url=https://www.indiatoday.in/binge-watch/story/chhatrasal-trailer-out-ashutosh-rana-jitin-gulati-s-web-series-to-premiere-on-july-26-1830922-2021-07-21|access-date=2021-08-12|magazine=India Today|language=en}} |Historical Drama, War |29 July 2021 |1 Season, 20 Episodes |Hindi | |
2021
| Crime, Thriller | 12 September 2021 | 1 season, 8 episodes | Hindi | Marathi, Tamil, Telugu |
2021
|Sanak Ek Junoon | Thriller | 16 October 2021 | 1 season 8 episodes | Hindi | |
2021
|Crime Thriller |18 November 2021 |1 season |Hindi |Punjabi, Tamil, Telugu |
2022
| Campus Diaries | Comedy |7 January 2022 | 1 Season | Hindi | |
2022
| Anamika | Action, Thriller |10 March 2022 | 1 season, 8 episodes | Hindi |Malayalam, Tamil, Telugu, kannada, Bengali, Marathi |
2022
|Romance, Mystery, Thriller, Family |23 March 2022 |2 Seasons, 40 Episodes |Hindi | |
2022
| Miya, Biwi aur Murder | Crime, Thriller | 1 July 2022 | 1 season, 9 episodes | Hindi | |
2022
| Crime, Drama | 9 September 2022 | 1 season | Hindi | |
2022
| Romantic, Thriller | 15 October 2022 | 1 season | Hindi | |
2023
| Tinders | Romance, Drama, Web Series | 27 March 2023 | 1 season | Hindi | |
MX TakaTak
{{Main|MX TakaTak}}
In July 2020, MX Player launched the short video app MX TakaTak.{{Cite web|last=Mittal|first=Aarzoo|date=2020-07-09|title=Tencent-backed MX Player launches short video app MX TakaTak|url=https://entrackr.com/2020/07/mx-player-launches-short-video-app-mx-takatak/|access-date=2021-01-24|website=Entrackr|language=en-US}}{{Cite news|title=What is TakaTak? Know all about it|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/internet/what-is-takatak-know-all-about-it/articleshow/76888672.cms?from=mdr|access-date=2021-01-24}} As of 24 March 2021, the app had more than 100 million active users.{{cite news |url=https://admin.indiantelevision.com/iworld/over-the-top-services/mx-taka-tak-s-monthly-active-users-up-150-210113 | title=MX Taka Tak's monthly active users up 150% | newspaper=IndianTelevision.com }} In 2022, it has been acquired by ShareChat, which also owns the competitor Moj.{{Cite web |date=2022-02-11 |title=ShareChat buys MX TakaTak for USD 700 million |url=https://www.newindianexpress.com/business/2022/Feb/11/sharechat-buys-mx-takatak-for-usd-700-million-2418103.html |url-status=live |archive-url=https://web.archive.org/web/20220313184456/https://www.newindianexpress.com/business/2022/feb/11/sharechat-buys-mx-takatak-for-usd-700-million-2418103.amp |archive-date=13 March 2022 |access-date=13 March 2022 |website=New Indian Express}}
References
{{Reflist}}
{{VOD services}}
{{The Times Group}}
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