MacRumors

MacRumors publishes news articles about Apple, including, but not limited to, its product development operations, software, services, supply chain, corporate affairs, and retail aspects. During Apple events, where the company unveils new products and services, MacRumors operates a liveblog and publishes articles in real-time.

{{Quote box

|quote = The site has grown considerably through the years, but the basic format hasn't changed. The news and rumor focus has remained generally consistent. In fact, I've always prided myself on the selectivity of the news we choose to report on and how seriously we take our reporting.

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|author = Arnold Kim

|source = 2011

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|align = right

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In addition to Apple's official developments, MacRumors curates rumors and reports from other sources. Apple has a famously intense culture of corporate secrecy that inspires interest in its upcoming product announcements and speculation. As such, reporting appropriately sourced information about Apple's plans comprises a key element of MacRumors' coverage.

By consolidating reports and cross-referencing claims, MacRumors aims to keep track of Apple news and rumors as they develop. For example, the website attempts to infer the design of next-generation Apple products before the launch.{{cite journal |last1=Wee |first1=Chaimanowong |last2=Ke

|first2=T. Tony |date=November 21, 2022 |title=A Simple Micro-Founded Model of Repeat Buying Based on Continuous Information Tracking |url=https://deliverypdf.ssrn.com/delivery.php?ID=966127081000028119124091013001029108040064059016095049073100075078119030090093012075023058099106014008005102096113120077006107059000075062031067097105068028006029118025084038104111096009125118112101079075102027001117108117077081031109069127113022126027&EXT=pdf&INDEX=TRUE |pages=1 |doi=10.2139/ssrn.3954939 |s2cid=243464823 |access-date=August 14, 2023 |url-status=live |archive-url=https://web.archive.org/web/20230814113819/https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3954939 |archive-date=August 14, 2023|url-access=subscription }} The features and attributes of the iPod, MacBook, iPhone, and Apple Watch were revealed on MacRumors "long before" Apple launched them.{{cite journal |last1=Najafi-Ghobadi |first1=Somayeh |last2=Bagherinejad

|first2=Jafar |last3=Taleizadeh

|first3=Ata Allah |date=October 2021 |title=Modeling the diffusion of generation products in the presence of heterogeneous strategic customers for determining optimal marketing-mix strategies |url=https://www.sciencedirect.com/science/article/abs/pii/S0360835221005106 |journal=Computers & Industrial Engineering |volume=160 |page=107606 |doi=10.1016/j.cie.2021.107606 |access-date=August 14, 2023 |url-access=subscription }} It scrutinizes the source of information posted on the website and uses an evidence-based approach, assessing track records, corroboration, and plausibility of rumors in relation to Apple's past behavior and overall history – seeking to provide an accurate picture of the company's behind-the-scenes endeavors.

MacRumors primarily functions as an aggregator of rumors from other sources rather than posting exclusive leaks to avoid legal difficulties. Nevertheless, MacRumors occasionally breaks original stories, such as revealing the name of the iPad using trademark filings in prior to its announcement in 2010.{{cite web |url=https://www.macrumors.com/2010/01/19/will-apples-tablet-actually-be-called-the-ipad-new-trademarks-filed-this-week/ |title=Will Apple's Tablet Actually Be Called the iPad? New Trademarks Filed This Week |first=Arnold |last=Kim |date=January 19, 2010 |website=MacRumors |access-date=February 23, 2010 |language=en}}

Apple does not provide advance warning of when product updates are imminent. MacRumors hosts a specialized "Buyer's Guide" to help average shoppers avoid buyer's remorse by clarifying when is a good time to buy a particular Apple device based on the timing of its introduction, how long the company usually waits to refresh the product, and rumors about impending hardware updates.{{cite web |url=https://buyersguide.macrumors.com |title=MacRumors Buyer's Guide |website=MacRumors |access-date= October 21, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221023035814/https://buyersguide.macrumors.com/ |archive-date=October 23, 2022}}

MacRumors is home to a large, community-oriented Apple- and Mac-focused forum with over 1.1 million forum members and over 31 million forum posts as of August 2023.

MacRumors has a corresponding YouTube channel hosted by video producer Dan Barbera that provides content related to the website's coverage, including noteworthy Apple rumors, new product launches, reviews, tutorials, and more.{{cite web |url=https://talkingtechandaudio.com/podcast/dan-barbera-from-macrumors/ |title=The one with Dan Barbera from MacRumors |first=David |last=Lewis |date=November 9, 2022 |website=talkingtechandaudio.com |access-date=November 15, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221115101639/https://talkingtechandaudio.com/podcast/dan-barbera-from-macrumors/ |archive-date=November 15, 2022}} As of August 2023, the MacRumors YouTube channel has over half a million subscribers and 152 million video views.{{cite web |url=https://socialblade.com/youtube/user/macrumors |title=Social Blade YouTube Statistics |website=Social Blade |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20230814185718/https://socialblade.com/youtube/user/macrumors |archive-date=August 14, 2023}}

MacRumors also has a weekly podcast, titled The MacRumors Show, that discusses the latest Apple news. It is hosted by Barbera and senior editor Hartley Charlton, and the podcast is offered in both audio and video formats on various platforms. The podcast often features prominent YouTubers and industry figures as guests, such Rene Ritchie,{{cite web |url=https://www.macrumors.com/2022/03/25/the-macrumors-show-rene-ritchie-talks-mac-studio/ |title=The MacRumors Show: Rene Ritchie Talks Mac Studio Performance and Studio Display Controversy |first=Hartley |last=Charlton |date=March 25, 2022 |website=MacRumors |access-date=October 21, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221023162122/https://www.macrumors.com/2022/03/25/the-macrumors-show-rene-ritchie-talks-mac-studio/ |archive-date=October 23, 2022}}{{cite podcast |last=Ritchie |first=Rene |title=Apple's Mac Studio & Studio Display ft. Rene Ritchie |website=MacRumors |publisher=AudioBoom |date=25 March 2022 |url=https://podcasts.apple.com/us/podcast/apples-mac-studio-studio-display-ft-rene-ritchie/id1602394741?i=1000555241116 |access-date=14 August 2023}} iJustine,{{cite web |url=https://www.macrumors.com/2022/07/15/the-macrumors-show-macbook-air-ijustine/ |title=The MacRumors Show: M2 MacBook Air First Impressions ft. iJustine |first=Hartley |last=Charlton |date=July 15, 2022 |website=MacRumors |access-date=October 21, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221023162230/https://www.macrumors.com/2022/07/15/the-macrumors-show-macbook-air-ijustine/ |archive-date=October 23, 2022}}{{cite podcast |last=Ezarik |first=Justine |title=M2 MacBook Air First Impressions ft. iJustine |website=MacRumors |publisher=AudioBoom |date=21 October 2022 |url=https://podcasts.apple.com/us/podcast/m2-macbook-air-first-impressions-ft-ijustine/id1602394741?i=1000570019382 |access-date=14 August 2023}} and John Gruber.{{cite web |url=https://www.macrumors.com/2022/11/09/the-macrumors-show-john-gruber-talks-macos-ventura/ |title=The MacRumors Show: John Gruber Talks macOS Ventura and Upcoming Macs |first=Hartley |last=Charlton |date=November 9, 2022 |website=MacRumors |access-date=November 15, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221115101338/https://www.macrumors.com/2022/11/09/the-macrumors-show-john-gruber-talks-macos-ventura/ |archive-date=November 15, 2022}}{{cite podcast |last=Gruber |first=John |title=macOS Ventura & Upcoming New Macs ft. John Gruber |website=MacRumors |publisher=AudioBoom |date=9 November 2022 |url=https://podcasts.apple.com/us/podcast/macos-ventura-upcoming-new-macs-ft-john-gruber/id1602394741?i=1000585646035 |access-date=14 August 2023}} It is distributed by AudioBoom.

MacRumors is a high-traffic monetized internet business that offers banner ads, conducts affiliate marketing, and sells video, newsletter, and podcast sponsorship.{{cite web |title=Advertise on MacRumors |url=https://www.macrumors.com/contact.php |website=MacRumors |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024082252/https://www.macrumors.com/contact.php |archive-date=October 24, 2022}} Forum members can purchase a paid membership subscription that allows users to filter front page stories according to their preferences, remove all ads, get access to private forums, and help to support the site.

As of April 30, 2012, according to Quantcast, MacRumors received an average 65,890,912 page views globally per month, and 7,567,679 visitors per month globally.{{Cite web |title=Macrumors.com Traffic and Demographic Statistics by Quantcast |url=http://www.quantcast.com/macrumors.com#traffic |website=quantcast.com}} The website continues to have tens of millions of unique visitors every month.

At least two independent studies have directly linked MacRumors coverage of news and rumors to Apple (ticker symbol "AAPL") stock returns. Its impact is lessened during the period following Apple’s official announcements because "new information has already been received and absorbed by the market through previous leakages".{{cite journal |last1=Chong |first1=Terence Tai Leung |last2=Wu |first2=Zhang |last3=Liu |first3=Yuchen |date=January 25, 2019 |title=Market Reaction to iPhone Rumors |url=https://mpra.ub.uni-muenchen.de/92014/1/MPRA_paper_92014.pdf |journal=Munich Personal RePEc Archive |pages=1–53 |access-date=August 12, 2023 |url-status=live |archive-url=https://web.archive.org/web/20230812162043/https://mpra.ub.uni-muenchen.de/92014/1/MPRA_paper_92014.pdf |archive-date=August 12, 2023}} While comments posted on MacRumors articles have also been correlated with returns, positive comments have a lower impact on Apple’s stock returns than negative and neutral comments.{{cite journal |last=Malkomes |first=Marie A. |date=November 28, 2012 |title=The Impact of UGC on Firm's Performance for Personal Computer Products |url=https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=0d564aa980b10a4a33a1540e04210c01296757d7 |journal=Business Economics |pages=1–172 |access-date=August 14, 2023 |url-status=live |archive-url=https://web.archive.org/web/20230814112516/https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=0d564aa980b10a4a33a1540e04210c01296757d7 |archive-date=August 14, 2023}}

Kim conceived of MacRumors during the dot-com bubble as a hobby.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=01:30 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}} He launched MacRumors as a solo enterprise on February 24, 2000 during his fourth and final year of medical school at the Medical College of Virginia, requiring "little financing".{{cite web |url=https://www.college.columbia.edu/cct/archive/may_jun11/alumni_profiles2 |title=Arnold Kim '96 Diagnoses Apple on MacRumors.com |first=Laura |last=Butchy |date=May 21, 2011 |website=Columbia College Today |access-date=December 4, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221204112236/https://www.college.columbia.edu/cct/archive/may_jun11/alumni_profiles2 |archive-date=December 4, 2022}} The site was initially designed as an independent blog to dissect the secrets of Apple, his favorite technology company. It was originally based on Slashdot.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=03:12 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}}

File:Apple Power Macintosh G5 Late 2005 02.jpg]]

In 2002, Kim screenshot and published details about schematic drawings of a new, aluminum case for the Power Mac G5 that were initially posted on MacRumors' forum. Apple sent Kim a takedown request and he complied, but the news had already spread.{{cite web |url=https://www.macrumors.com/2002/07/22/leaked-pro-mac-photo-summary/ |title=Leaked Pro Mac Photo Summary |first=Arnold |last=Kim |date=July 21, 2002 |website=MacRumors |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024103331/https://www.macrumors.com/2002/07/22/leaked-pro-mac-photo-summary/ |archive-date=October 24, 2022}} The following year, Kim received a subpoena to hand over information with regards to the leak.{{cite news |first=David |last=Colker |title=Rumors Worm Around Apple |url=https://www.latimes.com/archives/la-xpm-2003-jan-07-fi-rumors7-story.html |work=Los Angeles Times |date=January 7, 2003 |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024095332/https://www.latimes.com/archives/la-xpm-2003-jan-07-fi-rumors7-story.html |archive-date=October 24, 2022}} An Apple contract worker was subsequently charged with misappropriation of trade secrets in connection to the case.{{cite web |url=https://www.macrumors.com/2002/12/11/apple-takes-legal-action-against-leak/ |title=Apple Takes Legal Action Against Leak |first=Arnold |last=Kim |date=December 11, 2002 |website=MacRumors |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024103519/https://www.macrumors.com/2002/12/11/apple-takes-legal-action-against-leak/ |archive-date=October 24, 2022}}

In 2002, some forum members complained about political discussion taking over the website, leading to the opening of a specific politics subforum. The subforum was closed in 2003 but reopened as a Politics, Religion, Social Issues subforum with stricter rules shortly thereafter.{{cite web |url=https://forums.macrumors.com/threads/politics-religion-social-issues-forum-closed-july-2021.2303225/ |title=Politics, Religion, Social Issues Forum Closed (July 2021) |date=July 4, 2021 |website=MacRumors Forums |access-date=January 28, 2023| language=en |url-status=live |archive-url=https://web.archive.org/web/20230128125638/https://forums.macrumors.com/threads/politics-religion-social-issues-forum-closed-july-2021.2303225/ |archive-date=January 28, 2023}} Around 2003 to 2004, ad revenue from the site started growing significantly.{{cite news |first=Jacob |last=Goldstein |title=Blogging About Apple Pays Better Than Practicing Medicine |url=https://www.wsj.com/articles/BL-HEB-3005 |work=The Wall Street Journal |date=July 21, 2008 |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024150907/https://www.wsj.com/articles/BL-HEB-3005 |archive-date=October 24, 2022}} In 2005, MacRumors started "turning a substantial profit".

During his January 10, 2006 keynote address to the Macworld Conference & Expo in San Francisco, Apple CEO Steve Jobs poked fun at the rumor community by pretending to create a "Super Secret Apple Rumors" podcast during his demonstration of new features in GarageBand.{{cite news |url= https://www.usatoday.com/tech/products/2006-01-10-macworld_x.htm |title= Jobs basks in iPod sales, plugs Macs with Intel chips |work=USA Today |first= Jefferson |last= Graham |date= January 10, 2006 |access-date= April 24, 2008 }}

Apple’s introduction of the iPhone in 2007 marked a turning point for MacRumors. While it had grown significantly before 2007, the launch of the iPhone opened up widespread public interest in Apple’s products.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=04:22 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}} The site then grew to a volume of traffic that was sustainable in terms of revenue.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=19:40 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}}

Kim worked on MacRumors part-time as a hobby until 2008, when he gave up his job at a private nephrology practice in Richmond to work on the site full-time. While he had some assistance from part-time freelancers, Kim was doing everything for the site—editorially and technologically—himself.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=09:05 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}} MacRumors reached around 40 million pageviews per month later that year. The 2008 financial crisis did not "tangibly" affect MacRumors.

Advertising revenue rose further in 2009 and 2010. Eric Slivka was MacRumors' first full-time member of staff, hired by Kim in early 2009.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=09:40 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}} Later that year, the company hired four full-time employees, increasing the site's capacity to cover Apple news and rumors.

During the Macworld 2009 keynote, the site's live coverage on the separate domain MacRumorsLive.com was hacked to insert inappropriate content into the text and photo live feeds, some of which related to the health of Apple CEO Steve Jobs.{{cite web |url=https://www.macrumors.com/2009/01/06/macrumorslive-hacked/ |title=MacRumorsLive Hacked |first=Arnold |last=Kim |date=January 6, 2009 |website=MacRumors |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024104112/https://www.macrumors.com/2009/01/06/macrumorslive-hacked/ |archive-date=October 24, 2022}}{{cite web |url=https://www.cnet.com/culture/hackers-hit-macrumors-keynote-coverage/ |title=Hackers hit MacRumors keynote coverage |first=Caroline |last=McCarthy |date=January 6, 2009 |website=CNET |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024104430/https://www.cnet.com/culture/hackers-hit-macrumors-keynote-coverage/ |archive-date=October 24, 2022}}{{cite web |url=https://www.hightechdad.com/2009/01/06/macrumorslive-gets-hacked-covering-macworld-expo-2009/ |title=MacRumorsLive Gets HACKED Covering Macworld Expo 2009 |first=Michael |last=Sheehan |date=January 6, 2009 |website=HighTechDad |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024105044/https://www.hightechdad.com/2009/01/06/macrumorslive-gets-hacked-covering-macworld-expo-2009/ |archive-date=October 24, 2022}}{{cite news |first=Urmee |last=Khan |title=Macworld 2009: Hackers make spoof announcement of Steve Jobs death |url=https://www.telegraph.co.uk/technology/apple/4160810/Macworld-2009-Hackers-make-spoof-annnouncement-of-Steve-Jobs-death.html |work=The Telegraph |date=January 7, 2009 |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024145808/https://www.telegraph.co.uk/technology/apple/4160810/Macworld-2009-Hackers-make-spoof-annnouncement-of-Steve-Jobs-death.html |archive-date=October 24, 2022}} The incident was particularly controversial because it came amid multiple false reports of Jobs' death.{{cite news |first=Owen |last=Thomas |title=Hackers Post Faked Report of Steve Jobs's Death |url=https://www.gawker.com/5124580/hackers-post-faked-report-of-steve-jobss-death |work=Gawker |date=January 6, 2009 |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024151853/https://www.gawker.com/5124580/hackers-post-faked-report-of-steve-jobss-death |archive-date=October 24, 2022}} MacRumors ended its coverage early and the episode provoked a volatile reaction on Twitter.{{cite web |url=https://techcrunch.com/2009/01/06/today-we-are-all-macrumors/ |title=Today we are all MacRumors |first=Nicholas |last=Deleon |date=January 6, 2009 |website=TechCrunch |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024145440/https://techcrunch.com/2009/01/06/today-we-are-all-macrumors/ |archive-date=October 24, 2022}} Kim apologized following the event.{{cite web |url=https://www.cultofmac.com/6738/hackers-attack-macrumors-macworld-keynote-coverage/ |title= Hackers Attack MacRumors Macworld Keynote Coverage |first=Ed |last=Sutherland |date=January 7, 2009 |website=Cult of Mac |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024150442/https://www.cultofmac.com/6738/hackers-attack-macrumors-macworld-keynote-coverage/ |archive-date=October 24, 2022}} It subsequently emerged that the hackers appeared to be associated with imageboard site 4chan.{{cite news |title=Now, hackers say Steve Jobs dead |url=https://economictimes.indiatimes.com/tech/software/now-hackers-say-steve-jobs-dead/articleshow/3957050.cms?from=mdr |work=The Economic Times |date=January 9, 2009 |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024151625/https://economictimes.indiatimes.com/tech/software/now-hackers-say-steve-jobs-dead/articleshow/3957050.cms?from=mdr |archive-date=October 24, 2022}}

In 2010, MacRumors celebrated its 10th anniversary and set out plans for a site redesign that came into effect the following year. In May 2010, the website reached 10 million forum posts and 438,000 forum members, and was ranked among the top 500 U.S. websites.{{cite web |url=https://www.macrumors.com/2010/05/29/macrumors-reaches-ten-million-forum-posts/ |title=MacRumors Reaches Ten Million Forum Posts [Updated] |date=May 29, 2010 |website=MacRumors |access-date=October 24, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024100426/https://www.macrumors.com/2010/05/29/macrumors-reaches-ten-million-forum-posts/ |archive-date=October 24, 2022}} The site also launched its first annual blood drive, seeking to encourage members of the Apple community to donate blood.{{cite web |url=https://www.macrumors.com/2010/05/03/macrumors-blood-drive/ |title=MacRumors Blood Drive |date=May 3, 2010 |website=MacRumors |access-date=August 14, 2023| language=en |url-status=live |archive-url=https://web.archive.org/web/20230814185908/https://www.macrumors.com/2010/05/03/macrumors-blood-drive/ |archive-date=August 14, 2023}}

Following several scandals, discussion of alleged worker exploitation by Apple suppliers captured the MacRumors forums in 2010.{{cite book |last=O’Rourke |first=Dara |date=August 31, 2012 |title=Shopping for Good |publisher=MIT Press |page=4 |isbn=978-0262018418}} In 2012, a study by the Erasmus School of Economics found that MacRumors articles have an impact on Apple stock returns.

While MacRumors has had a YouTube channel since January 17, 2006, it did not begin regularly posting original video content until September 2014.{{cite web |url=https://www.macrumors.com/2014/09/17/ios-8-hidden-features-video/ |title=iOS 8 Hidden Features Video: Battery Usage By App, Hidden Photos, Siri Hands-Free, and More |first=Juli |last=Clover |date=September 17, 2014 |website=MacRumors |access-date=October 24, 2022 |language=en |url-status=live |archive-url=https://web.archive.org/web/20221024154408/https://www.macrumors.com/2014/09/17/ios-8-hidden-features-video/ |archive-date=October 24, 2022}}

On October 16, 2014 at an Apple Special Event keynote, senior vice president of software engineering Craig Federighi pretended to "triple down on secrecy" by hiring Stephen Colbert as "Supreme Commander of Secrecy." He poked fun at "spaceship" rumors related to the construction of Apple Park, seemingly referring to the rumor community supported by the website.{{cite news|url=https://www.cnet.com/news/apple-triples-down-on-security-by-hiring-stephen-colbert|title=Apple triples down on security by 'hiring' Stephen Colbert|publisher=CNET|date=October 16, 2014|access-date=August 6, 2015}}

In 2019, a study by researchers at Columbia University and The Chinese University of Hong Kong linked MacRumors' coverage to Apple's stock returns. It concluded that MacRumors "significantly influences Apple's abnormal returns".

In 2020, MacRumors celebrated its 20th anniversary.{{cite web |url=https://www.macrumors.com/2020/02/24/macrumors-20-years/ |title=MacRumors is 20 Years Old Today |first=Eric |last=Slivka |date=February 24, 2020 |website=MacRumors |access-date=October 21, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024100209/https://www.macrumors.com/2020/02/24/macrumors-20-years/ |archive-date=October 24, 2022}} By the end of the year, the site had 11 full-time employees.

In July 2021, MacRumors announced that it was immediately closing down its Politics, Religion, Social Issues forum, prohibiting all political and social issue discussions from the site with the exception of News stories that are explicitly categorized under Political News. MacRumors launched its podcast titled The MacRumors Show hosted by Barbera and Charlton in December 2021.{{cite web |url=https://www.macrumors.com/2021/12/29/introducing-the-macrumors-show/ |title=Introducing 'The MacRumors Show' Podcast |first=Hartley |last=Charlton |date=December 29, 2021 |website=MacRumors |access-date=October 21, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024101203/https://www.macrumors.com/2021/12/29/introducing-the-macrumors-show/ |archive-date=October 24, 2022}} The podcast's first guest was renowned Bloomberg reporter Mark Gurman.{{cite web |url=https://www.macrumors.com/2022/01/06/the-macrumors-show-mark-gurman-talks-apple-in-2022/ |title=The MacRumors Show: Mark Gurman Talks Through Everything Apple is Expected to Announce in 2022 |first=Hartley |last=Charlton |date=January 6, 2022 |website=MacRumors |access-date=October 21, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221024101332/https://www.macrumors.com/2022/01/06/the-macrumors-show-mark-gurman-talks-apple-in-2022/ |archive-date=October 24, 2022}}{{cite podcast |last=Gurman |first=Mark |title=Everything Apple is Expected to Announce in 2022 ft. Mark Gurman |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |url=https://podcasts.apple.com/us/podcast/everything-apple-is-expected-to-announce-in-2022-ft/id1602394741?i=1000547114512 |access-date=14 August 2023}}

In 2023, Kim was interviewed on an episode of The MacRumors Show podcast recorded in Orlando, Florida to discuss the history of the website.{{cite web |url=https://www.macrumors.com/2023/05/26/the-macrumors-show-arnold-kim/ |title=The MacRumors Show: Arnold Kim Discusses History of MacRumors and More |first=Hartley |last=Charlton |date=May 26, 2023 |website=MacRumors |access-date=August 14, 2023| language=en |url-status=live |archive-url=https://web.archive.org/web/20230814103513/https://www.macrumors.com/2023/05/26/the-macrumors-show-arnold-kim/ |archive-date=August 14, 2023}}{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=00:00 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}} A special episode was recorded at the Apple Podcasts studio in Apple Park, California following the announcement of the Vision Pro mixed-reality headset. Barbera was given an early demo of the device.{{cite web |url=https://www.macrumors.com/2023/06/07/the-macrumors-show-wwdc23-recap-andru-edwards-kevin-nether/ |title=The MacRumors Show: WWDC 2023 Recap and Vision Pro First Impressions With Andru Edwards and Kevin Nether |first=Hartley |last=Charlton |date=June 7, 2023 |website=MacRumors |access-date=August 14, 2023| language=en |url-status=live |archive-url=https://web.archive.org/web/20230607190748/https://www.macrumors.com/2023/06/07/the-macrumors-show-wwdc23-recap-andru-edwards-kevin-nether/ |archive-date=June 7, 2023}}{{cite podcast |title=WWDC 2023 Recap Live from Apple Park ft. Andru Edwards & Kevin Nether |website=MacRumors |publisher=AudioBoom |date=7 June 2023 |url=https://www.macrumors.com/2023/06/07/the-macrumors-show-wwdc23-recap-andru-edwards-kevin-nether/ |access-date=14 August 2023}}

American actor, comedian, producer, and screenwriter Jason Segel is a MacRumors reader and often brings up his affection for the website publicly. In the DVD commentary for 2008 comedy film Forgetting Sarah Marshall, Segel told Mila Kunis that he enjoyed learning about Apple's upcoming releases and was a fan of MacRumors. "I love macrumors.com," Segel said, "it's tomorrow's Mac news today". The commentary jokingly suggested that he had a deal with MacRumors to promote the site.{{cite AV media | people=Segel, Jason | date=September 30, 2008 | title=Forgetting Sarah Marshall Official DVD Commentary| language=en | url=https://www.youtube.com/watch?v=RJJBPW0LAzs | access-date=January 28, 2023 | archive-url=https://web.archive.org/web/20230128123708/https://www.youtube.com/watch?v=RJJBPW0LAzs | archive-date=January 28, 2023 }} Kim was fond of the tagline invented by Segel, leading to it becoming officially adopted by the site.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=12:36 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}}

When promoting "Otherworld" in 2017 alongside Kirsten Miller, Segel once again mentioned his fondness for MacRumors, commenting that "Every morning when I wake up I immediately go on to macrumors.com to see what's new".{{cite magazine |url=https://www.publishersweekly.com/pw/by-topic/childrens/childrens-authors/article/75192-four-questions-for-jason-segel-and-kirsten-miller.html |title=Four Questions for Jason Segel and Kirsten Miller |first=Sally |last=Lodge |date=October 24, 2017 |website=Publishers Weekly |access-date=January 28, 2023| language=en |url-status=live |archive-url=https://web.archive.org/web/20230128124138/https://www.publishersweekly.com/pw/by-topic/childrens/childrens-authors/article/75192-four-questions-for-jason-segel-and-kirsten-miller.html |archive-date=January 28, 2023}}

{{See also|TouchArcade}}

Mobile video game website TouchArcade is MacRumors' sister site since it is owned by Kim. He founded TouchArcade in 2008 with Blake Patterson. It shut down on September 16, 2024.{{cite web |url=http://toucharcade.com/2015/06/22/toucharcade-needs-your-help-please-support-our-patreon/ |title=TouchArcade Needs Your Help, Please Support Our Patreon |first=Eli |last=Hodapp |date=June 23, 2015 |website=TouchArcade |access-date=December 4, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221204113514/https://toucharcade.com/2015/06/22/toucharcade-needs-your-help-please-support-our-patreon/ |archive-date=December 4, 2022}}

MacRumors and TouchArcade were also sister sites with App Store discovery and price tracking site AppShopper until June 2021, when Kim took the decision to shut it down.{{cite web |url=https://www.macstories.net/reviews/review-toucharcade-for-iphone/ |title=Review: TouchArcade for iPhone |first=Chris |last=Herbert |date=May 8, 2012 |website=MacStories |access-date=December 4, 2022| language=en |url-status=live |archive-url=https://web.archive.org/web/20221204113758/https://www.macstories.net/reviews/review-toucharcade-for-iphone/ |archive-date=December 4, 2022}}{{cite web |url=https://forums.macrumors.com/threads/anybody-know-why-appshopper-com-is-shutting-down.2300789/ |title=Anybody know why AppShopper.com is shutting down? |date=June 14, 2021 |website=MacRumors Forums |access-date=January 28, 2023| language=en |url-status=live |archive-url=https://web.archive.org/web/20230128120200/https://forums.macrumors.com/threads/anybody-know-why-appshopper-com-is-shutting-down.2300789/ |archive-date=January 28, 2023}} Apple was apparently discontented with services that aggregated and indexed information from the App Store.{{cite podcast |last=Kim |first=Arnold |title=The History of MacRumors.com ft. Founder Arnold Kim |website=MacRumors |publisher=AudioBoom |date=14 August 2023 |time=23:35 |url=https://podcasts.apple.com/us/podcast/the-history-of-macrumors-com-ft-founder-arnold-kim/id1602394741?i=1000614612078 |access-date=14 August 2023}}

• {{Portal inline|Internet}}
• {{Portal inline|Technology}}
• Apple community
• List of Internet forums
• TouchArcade

{{reflist}}

• {{official website|https://www.macrumors.com|MacRumors}} – official site
• {{official website|https://forums.macrumors.com|MacRumors Forums}} – official forums site

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