Mag+
{{Infobox company
| name = mag+
| logo =
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| trade_name = mag+
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| industry = Digital Publishing
Computer software
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| foundation = 2011
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| location_city = New York
| location_country = United States
| locations =
| area_served = Global
| products = Digital Publishing Software
| production =
| services = Digital Publishing
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| owner = MPS Limited
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| homepage = [http://www.magplus.com www.magplus.com]
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}}
mag+ is a digital publishing platform to create content for tablets and smartphones.
The platform
The mag+ digital publishing platform{{cite web |publisher=Digitalartsonline.co.uk |title=Create an interactive magazine for the iPad |url=http://www.digitalartsonline.co.uk/tutorials/adobe-indesign/create-interactive-magazine-for-ipad/}} consists of a set of tools:{{cite web |publisher=Theprintlabs.com |title=Digital publishing tools – mag+ solution meets InDesign and HTML5 |url=http://www.theprintlabs.com/digital-publishing-tools-magplus-solution-meets-indesign-and-html5 |access-date=2013-02-13 |archive-url=https://archive.today/20130411231935/http://www.theprintlabs.com/digital-publishing-tools-magplus-solution-meets-indesign-and-html5 |archive-date=2013-04-11 |url-status=dead }}
:
- The mag+ Plugin, a plugin to Adobe InDesign CS5 – CC 2019.
- The mag+ Feature Builder, a HTML-wizard for creating interactive elements.
- The mag+ Production, a content planning tool.
- The mag+ Reviewer, an iOS, Android & Kindle Fire app for reviewing the content created on the target device.
- The mag+ Publish, a web-based app building and app management tool.
History
In 2009, Bonnier's Research and Development unit started a project to investigate how tablets will change the magazine industry.{{cite web |publisher=Allthingsd.com |title=Yet Another (Very Attractive) E-Magazine Fantasy |url=http://allthingsd.com/20091217/yet-another-very-attractive-e-magazine-fantasy/}}
In April 2010, Popular Science iPad App, created by the project team, was presented by Steve Jobs on stage during the launch of iOS 4 and the company began offering its software.{{cite web |publisher=YouTube.com |title=Steve Jobs on stage during the launch of iOS4 8 April 2010 |url=https://www.youtube.com/watch?v=Na0q83kgtNQ}}
In January 2011, the company Moving Media+ AB was formally founded.{{cite web |publisher=Paidcontent.org |title=Bonnier Spins Out Its mag+ Tablet Concept |url=http://paidcontent.org/2011/03/15/419-bonnier-spins-out-its-mag-tablet-concept/|date=2011-03-15 }}
In September 2011, the company changed its name to mag+ AB in Sweden and to magplus Inc in the US. The name mag+ has since been used for the software. The name mag+ originate from Magazine and the + character represents an enhanced magazine experience enabled by the interactive multi media possibilities that tablets and smartphones offers, compared to print media.
As of June 2015, over 4,500 apps have been built on the mag+ platform.{{cite web |publisher=Tabtimes.com |title=Tablet publishing partner mag+ talks iPad vs. Android, monetization and surprising demand from the enterprise |url=http://tabtimes.com/feature/media/2013/03/10/tablet-publishing-partner-mag-talks-ipad-vs-android-monetization-and}}
In July 2016, MPS Limited acquired mag+.
Owners
The company is owned by the publishing services company MPS Limited.
Clients
Apps based on the platform:
- Bloomberg Markets{{cite web |publisher=Talkingnewmedia.com |title=Tablet edition for Bloomberg Markets |url=http://talkingnewmedia.blogspot.se/2012/06/tablet-edition-for-bloomberg-markets.html}}
- British Journal of Photography{{cite web |publisher=Media Bulletin |date=5 July 2012 |title=British Journal of Photography launches redesigned iPhone app |url=http://www.featuresexec.com/bulletin/news_article.php?id=17169}}{{cite web |publisher=New Media Knowledge |title=iPad edition breathes new life into British Journal of Photography |url=http://www.nmk.co.uk/article/2012/8/8/ipad-edition-breathes-new-life-into-british-journal-of-photography}}{{cite web |publisher=TabTimes |title=The British Journal of Photography gets boost from tablet publishing as new owners take charge |url=http://tabtimes.com/news/media/2013/02/06/british-journal-photography-gets-boost-tablet-publishing-new-owners-take}}{{cite web |publisher=eMedia Vitals |title=Tablet editions: Big gains ahead? |url=http://www.emediavitals.com/content/tablet-editions-big-gains-ahead}}
- Chicago Sun-Times{{cite web |publisher=magplus.com |title=The client section |url=http://www.magplus.com/clients/}}
- I'm Zlatan{{cite web |publisher=Football and Fashion |title=mag+ brings you the life and times of legendary football striker Ibrahimović |url=http://www.footballandfashion.co.uk/mag-brings-you-the-life-and-times-of-legendary-football-striker-ibrahimovic/}}{{cite web |work=Mac World |title=Zlatan Ibrahimovic biography iPad app published using InDesign and mag+ |url=http://www.macworld.co.uk/ipad-iphone/news/?newsid=3338635}}
- Investment Week{{cite web |work=Investment Week |title=Investment Week iPad app launches |url=http://www.investmentweek.co.uk/investment-week/news/2170898/download-investment-ipad-app-launches}}
- AnyFlip{{cite web |publisher=AnyFlip |title=AnyFlip iPad app launches |url=http://www.anyflip.com}}
- Macworld{{cite web |publisher=magplus.com |title=The client section |url=http://www.magplus.com/clients/}}
- MAD Magazine{{cite web |work=Mobile Marketing |title=mag+ Sharpens Up |url=http://mobilemarketingmagazine.com/content/mag-sharpens |access-date=2013-02-14 |archive-url=https://archive.today/20130411094849/http://mobilemarketingmagazine.com/content/mag-sharpens |archive-date=2013-04-11 |url-status=dead }}
- Maxim{{cite web |work=EContent |title=mag+ Brings 12 Magazines to Apple Newsstand
|url=http://www.econtentmag.com/Articles/News/News-Item/Mag--Brings-12-Magazines-to-Apple-Newsstand-78342.htm|date=2011-10-18
}}
|url=http://www.econtentmag.com/Articles/News/News-Item/Mag--Brings-12-Magazines-to-Apple-Newsstand-78342.htm|date=2011-10-18
}}
- Popular Science{{cite web |work=Folio |title=Popular Science Creates Digital Bellyband for Its Tablet Edition |url=http://www.foliomag.com/2012/popular-science-creates-digital-bellyband-its-tablet-edition#.URzyaFp7i7M|date=2012-10-08 }}
- PUB Html5{{cite web |publisher=PubHtml5 |title=PubHtml5 iPad app|url=http://www.pubhtml5.com}}
- RedEye{{cite web |publisher=Talking New Media |title=12 Apps of Christmas: the Tribune Company uses mag+ to launch tablet edition for its tabloid, Red Eye |url=http://talkingnewmedia.blogspot.co.uk/2012/12/12-apps-of-christmas-tribune-company.html}}
- Symbolia{{cite web |work=Publishers Weekly |title='Symbolia,' iPad Journal of Multimedia Graphic Journalism, Debuts Today |url=http://www.publishersweekly.com/pw/by-topic/industry-news/comics/article/54976-symbolia-ipad-journal-of-multimedia-graphic-journalism-debuts-today.html}}
- The Next Web Magazine{{cite news |newspaper=The Guardian |title=Apps Rush: TNW Magazine, SprintTV for iOS, Kid Launcher, ESPNsoccernet, Funpark Friends and more |url=https://www.theguardian.com/technology/appsblog/2012/feb/29/apps-rush | location=London | first=Stuart |last=Dredge |date=29 February 2012}}{{cite web |publisher=The Next Web |title=TNW Magazine hits more than 100.000 sessions in one month |url=http://thenextweb.pressdoc.com/34053-tnw-magazine-hits-more-than-100-000-sessions-in-one-month}}{{cite web |publisher=The Next Web |title=TNW Magazine is now available on the iPhone |url=https://thenextweb.com/voice/2012/10/02/tnw-magazine-now-available-iphone/?awesm=tnw.to_n59K|date=2012-10-02 }}
- San Francisco Chronicle{{cite web |publisher=Talking New Media |title=The San Francisco Chronicle uses mag+ to design and launch new weekly tablet-only magazine for the 49ers |url=http://talkingnewmedia.blogspot.se/2012/09/the-san-francisco-chronicle-uses-mag-to.html}}
- Slide Html5{{cite web |publisher=Slide Html5 |title=SlideHtml5 iPad app|url=http://www.SlideHtml5.com}}
- Victoria & Albert Museum{{cite web |publisher=Creative Boom |title=New iPad app brings V&A archives to the digital stage |url=http://creativeboom.co.uk/news/new-ipad-app-brings-va-archives-to-the-digital-stage/ |access-date=2013-02-14 |archive-url=https://archive.today/20130419230856/http://creativeboom.co.uk/news/new-ipad-app-brings-va-archives-to-the-digital-stage/ |archive-date=2013-04-19 |url-status=dead }}{{cite news |newspaper=The Daily Telegraph |title=V&A uses fascinating new archive to present the 100 most influential postwar British plays - in an app |url=https://www.telegraph.co.uk/culture/theatre/theatre-news/9737942/VandA-uses-fascinating-new-archive-to-present-the-100-most-influential-postwar-British-plays-in-an-app.html | location=London |first=Daisy |last=Bowie-Sell |date=12 December 2012}}{{cite news |title=V&A's new collection covers 50 years of theatre photography |url=https://www.theguardian.com/artanddesign/2012/dec/12/victoria-albert-museum-jeffery-photography |newspaper=The Guardian | location=London | first=Mark |last=Brown |date=12 December 2012}}
- Web MD{{cite web |publisher=Magplus.com |title=The client section |url=http://www.magplus.com/clients/}}
References
{{Reflist}}
External links
- {{Official website |www.magplus.com |name=Official website of mag+}}
Category:Electronic publishing
Category:Software companies of Sweden
Category:Software companies established in 2011