Mai Shiranui

File:KoF-Mai-Comparison.gif (left) and The King of Fighters '94 (right). Mai has been cited as one of the first examples of breast physics in video games, and it has been regarded as a significant part of her character's positive reception as a whole.]]

Introduced in the 1992 SNK developed fighting game Fatal Fury 2, the character was originally conceived as a male ninja simply named Ninja Master. However, after the character's concept was about sixty percent realized, a request was put in to include a female character, and they scrapped their original idea, retaining the ninja identity while developing several character concepts.{{Cite web|url=https://www.snk-corp.co.jp/snk-history/|title=SNK HISTORY {{!}} 株式会社SNK|website=SNK Japan|language=ja|access-date=2018-05-17|archive-date=2017-12-02|archive-url=https://web.archive.org/web/20171202052935/https://www.snk-corp.co.jp/snk-history/|url-status=live}}{{Cite book|script-title=ja:ALL ABOUT SNK対戦格闘ゲーム〈1991-2000〉|trans-title=ALL ABOUT SNK Fighting Game (1991-2000) |year=2000|publisher=Denpa Shinbunsha|isbn=9784885546778|language=ja |page=18}} In terms of personality, they wanted her to be strong-willed woman who made most of her own equipment, and to have a taste in heavy metal music, particularly the band Pantera.{{cite magazine |magazine=Neo Geo Freak |issue=1 |date=May 1995 |pages=82–85 |script-title=ja:餓狼伝説3|trans-title=Legend of Fatal Fury 3 |language=ja}}{{Cite book | year=1998 | script-title=ja:KOFキャラクターズ―KOF'94~'97 全45キャラ設定資料完全収録|trans-title=KOF Characters - KOF'94~'97 Complete collection of 45 character setting materials |pages=84–85| language=ja | publisher=Neo Geo Freak| isbn=978-4-87465-406-4}}

Standing 165 cm (5 ft 5 in) tall, Mai is a Japanese woman with measurements of 87-55-91 cm (34-22-36 in).{{cite web |url=http://kofaniv.snkplaymore.co.jp/english/character/index.php?num=mai |archive-url=https://web.archive.org/web/20141022065050/http://kofaniv.snkplaymore.co.jp/english/character/index.php?num=mai |access-date=2024-06-06 |title=Mai Shiranui |website=SNK |archive-date=October 22, 2014 |url-status=live }} Her long brown hair is worn in a ponytail style, with bangs that frame her face and an ornate hairpin holding it in place. Her outfit consists of a red uwagi with extended loincloth, while a decorative sash tied to form a butterfly musubi dangles from behind her. While matching fingerless gloves and red tabi cover her hands and feet, the lower portion of the uwagi ends similarly to a leotard with the back pulled tightly between her buttocks. The outfit exposes a significant part of her body, particularly her hips, cleavage and the sides of her breasts. While the development team originally gave her a more stern appearance in Fatal Fury 2, they softened it in her subsequent appearances.{{cite magazine |magazine=Neo Geo Freak |issue=2 |date=June 1995 |page=89 |script-title=ja:餓狼伝説シリーズの歴史 |trans-title=History of the Fatal Fury Legend Series |language=ja}}

She was originally intended to be excluded from the game's sequel, Fatal Fury 3 and replaced with another female character, Alice Chrystler. However, due to heavy fan request, Mai returned instead. Several redesigns were considered for her appearance in the game, including a full armored appearance in heavy ninja gear,{{cite book |title=All About Fatal Fury 3 |page=253 |volume=10 |publisher=Microcomputer BASIC Magazine |author=Studio BentStuff |date=August 1995}} before changing her attire to incorporate a bustier. When asked if this was done to reduce the amount of exposure from her outfit, the development team responded there was "no reason in particular". Subsequent games however reverted to her previous design, which has remained mostly consistent since with minimal changes.

As her design was refined for The King of Fighters, they aimed to emphasize her sex appeal, modelling her breasts after model Fumie Hosokawa, while her hips were based on those of media personality Ai Iijima. During work on The King of Fighters '94, the person working on Mai's sprites, C.A.C Yamaski, asked the development head if he could increase the number of sprites for her standing idle animation.{{cite web | url=http://kofaniv.snkplaymore.co.jp/english/comment/remember_kof.php?num=8| title=Interview with C.A.C Yamasaki |website=King of Fighters 10th Anniversary Official Website | access-date= March 12, 2009 |archive-url = https://web.archive.org/web/20080418040428/http://kofaniv.snkplaymore.co.jp/english/comment/remember_kof.php?num=8 |archive-date = April 18, 2008}} The latter agreed due to having extra space on the game's ROM, but was surprised upon seeing the results: while in earlier games her breasts were given a slight amount of jiggle in her animations, the sprite artist had emphasized the movement of her breasts dramatically. While the animation was censored in Western releases of the game, this aspect endured into subsequent titles and the team felt this was a significant factor in her enduring popularity.{{cite book |title=All About The King of Fighters '94 |volume=7 |date=November 1994 |publisher=Microcomputer BASIC Magazine |author=Studio BentStuff |page=68 |language=ja}}{{cite news|last1=Hernandez |first1=Patricia |title=How Video Game Breasts Are Made (And Why They Can Go Wrong) |url=http://kotaku.com/how-video-game-breasts-are-made-and-why-they-can-go-so-1687753475 |access-date=12 February 2017 |website=Kotaku |date=24 February 2015 |url-status=live |archive-url=https://web.archive.org/web/20170204024702/http://kotaku.com/how-video-game-breasts-are-made-and-why-they-can-go-so-1687753475 |archive-date=4 February 2017 }}

For her portrayal in The King of Fighters XIII, character artist Ritsu Yamaguchi wanted to recreate the atmosphere of her Fatal Fury series appearances. He noted that while The King of Fighters often placed emphasis on her breasts, hips and buttocks to depict her as a character that exudes sex appeal, he saw her character in Fatal Fury as portrayed "stoic" motions and as a serious fighter even though her clothing was still revealing. He felt her outfit alone would illustrate her sex appeal, so he focused on the stoic aspect to give her a "more sensual atmosphere", downplaying many of her more sexual animations by comparison.{{cite web |url=https://game.snk-corp.co.jp/official/kof-xiii/blog/archives/2010/06/post_16.html |website=SNK |script-title=ja:チーム紹介 女性格闘家チーム |trans-title=Team introduction Female fighter team |language=ja|date=2010-06-18 |access-date=2024-06-05 |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612013249/https://game.snk-corp.co.jp/official/kof-xiii/blog/archives/2010/06/post_16.html |url-status=live }}

Later games meanwhile added secondary outfit options. For her appearance in the King of Fighters: Maximum Impact series, her "Another" outfit shortens her hair into a bob cut with the ends flared out, with both her hair and outfit changed to black. Her gloves and boots are larger in this version, with a fur lining around them and parts of her uwagi, while a red scarf extends from her neck and juts out from behind her. In his blog during the game's development, game script writer Akihiko Ureshino joked that this version of her design "feels like her fabric area has decreased despite her increasing beauty", though he was worried some variations may be removed from the final game for being too overt.{{cite web |archive-url=https://web.archive.org/web/20110604125300/http://www.snkplaymore.jp/blog/ureshino/archives/2006/03/post_17.html |url=http://www.snkplaymore.jp/blog/ureshino/archives/2006/03/post_17.html|access-date=2024-09-11 |archive-date=2011-06-04 |date=2006-03-01 |script-title=ja:レオタードは？|trans-title=What About Leotards? |language=Japanese |first=Akihiko |last=Ureshino |website=SNK Playmore}} Meanwhile, in SNK Heroines: Tag Team Frenzy, she is most prominently given a cow print bikini for an outfit which features a matching fake tail, while her hair clip is changed to a set of horns with fake cow ears extending from it.

For her appearance in Fatal Fury: City of the Wolves, her recurring outfit was relegated to a secondary outfit. Her primary meanwhile was changed to black leather pants, a matching unzipped jacket with loose sleeves that exposed her midriff and cleavage, and black leather gloves on her hands. The look was inspired by her love of heavy metal and to give her a more casual outfit, as Ureshino felt her regular outfit would be out of place as street attire and would more likely get her arrested.{{cite web |url=https://note.com/ureshino_te/n/n03ae780c9c70 |script-title=ja:【SNK】服飾問題【SNK】|trans-title=【SNK】Clothing Issues【SNK】|access-date=2024-09-11 |date=2023-05-27 |first=Akihiko |last=Ureshino |website=Note.com |language=Japanese}} This outfit was also included for her guest character appearance in Street Fighter 6 as an alternative to her regular attire.{{cite web |url=https://store.steampowered.com/news/app/1364780/view/547849766230295386 |title=Mai brings the heat wave to Street Fighter 6 on February 5! |date=2025-01-13 |accessdate=2025-01-14 |website=Steam |archive-date=January 14, 2025 |archive-url=https://web.archive.org/web/20250114194915/https://store.steampowered.com/news/app/1364780/view/547849766230295386 |url-status=live }}

Mai Shiranui is a Japanese kunoichi first introduced in the 1992 video game Fatal Fury 2 by SNK. The inheritor of her family's ninjitsu style, she met Andy Bogard at a young age and fell in love with the boy, though Andy himself is dedicated to his own martial arts training. During the three man team King of Fighters series of tournaments, she initially attempts to partner with him, though he rebukes her offer, and she instead joins with other female fighters such as Yuri Sakazaki and King so Andy will recognize her as a fighter.{{Cite book | year=1998 | script-title=ja:KOFキャラクターズ―KOF'94~'97 全45キャラ設定資料完全収録 |trans-title=KOF Characters - KOF'94~'97 Complete collection of 45 character setting materials |page=27| language=ja | publisher=Neo Geo Freak| isbn=978-4-87465-406-4}} Since her introduction she has appeared in almost every Fatal Fury title since with the exception of Garou: Mark of the Wolves. She has also been in almost every King of Fighters series game with the exception of King of Fighter XI, only appearing in the PlayStation 2 version, and XII, where she was excluded entirely.{{cite web |last=Kalata |first=Kurt |url=http://www.siliconera.com/2006/07/17/the-king-of-fighters-xi/ |title=The King of Fighters XI |website=Siliconera |date=2006-07-17 |access-date=2014-06-19 |archive-date=2018-08-29 |archive-url=https://web.archive.org/web/20180829125402/http://www.siliconera.com/2006/07/17/the-king-of-fighters-xi/ |url-status=live }} She additionally appears in spinoff game King of Fighters Maximum Impact 2 and its related title, King of Fighters Maximum Impact Regulation A.{{cite book |series=Arcadia Extra |volume=47 |title=KOF Maximum Impact Regulation 'A' Positive Workout |language=ja |publisher=Enterbrain |date=2007-08-31 |page=70}}

In other SNK-related fighting games, Mai has appeared playable in every game in the SNK vs. Capcom series,{{cite magazine |magazine=GameAxis Unwired|first=Johnathan|last=Leo|date=March 2008|page=32|title=Getting Carded|volume=5|issue=1}} She is also a playable character in SNK Gals' Fighters,{{cite web |url=http://www.cnbeta.com/articles/284037.htm |title=盘点你可能不知道的拳皇相关系列游戏_游戏_cnBeta.COM |website=Cnbeta.com |date=2014-04-17 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010816/http://www.cnbeta.com/articles/284037.htm |url-status=live }} NeoGeo Battle Coliseum,{{cite magazine | author=Famitsu | url=http://www.famitsu.com/k_tai/news/1167161_1350.html | script-title=ja:ネオジオキャラが大暴れ! 『ネオジオ テニス コロシアム』|trans-title=Neo Geo characters go wild! Neo Geo Tennis Coliseum | magazine=Famitsu | access-date=February 7, 2008 | language=ja | archive-date=October 14, 2013 | archive-url=https://web.archive.org/web/20131014172906/http://www.famitsu.com/k_tai/news/1167161_1350.html | url-status=live }} and SNK Heroines: Tag Team Frenzy. She has also appeared in mobile fighting game titles such as The King of Fighters,{{cite book|url=https://books.google.com/books?id=-V4EAAAAMBAJ&pg=PA30|title=Mobiles Magazine|access-date=6 October 2014|author1=Oracom|date=September 2003}} Fatal Fury Mobile,{{cite magazine |title=Fatal Fury Mobile |magazine=Hardcore Gamer Magazine |issn=1936-2110 |volume= 2 |issue= 5 |date=November 2006 |page=44}} The King of Fighters-i,{{cite web |url=http://kotaku.com/5820336/the-king-of-fighters+i-takes-on-the-iphone |title=The King of Fighters-i Takes on the iPhone |website=Kotaku |date=12 July 2011 |access-date=2014-02-07 |archive-date=2014-02-22 |archive-url=https://web.archive.org/web/20140222151254/http://kotaku.com/5820336/the-king-of-fighters+i-takes-on-the-iphone |url-status=live }} and The King of Fighters D: DyDO Smile STAND.{{Cite web|url=https://weekly.ascii.jp/elem/000/000/407/407120/|title=不知火舞のおっぱいが「懐かしく」揺れまくるKOF新作スマホゲーム|website=週刊アスキー|language=ja|access-date=2019-01-24|archive-date=2019-01-24|archive-url=https://web.archive.org/web/20190124203704/https://weekly.ascii.jp/elem/000/000/407/407120/|url-status=live}} Outside of SNK-related works, Mai appears as downloadable content for Koei Tecmo's Dead or Alive 5 Last Round, its sequel Dead or Alive 6,{{cite web|last1=Romano|first1=Sal|title=Dead or Alive 5: Last Round to add The King of Fighters' Mai Shiranui via paid DLC in September|url=http://gematsu.com/2016/07/dead-alive-5-last-round-add-king-fighters-mai-shiranui-via-paid-dlc-september|website=Gematsu|date=9 July 2016|access-date=2016-07-10|archive-date=2016-08-05|archive-url=https://web.archive.org/web/20160805204509/http://gematsu.com/2016/07/dead-alive-5-last-round-add-king-fighters-mai-shiranui-via-paid-dlc-september|url-status=live}}{{cite web |url=https://www.polygon.com/2019/6/9/18658529/dead-or-alive-6-dlc-mai-kula-king-of-fighters-trailer-release-date |website=Polygon |access-date=2024-06-12 |date=2019-06-09 |title=King of Fighters' Mai and Kula coming to Dead or Alive 6 in June |first=Michael |last=McWhertor |archive-date=December 4, 2023 |archive-url=https://web.archive.org/web/20231204063142/https://www.polygon.com/2019/6/9/18658529/dead-or-alive-6-dlc-mai-kula-king-of-fighters-trailer-release-date |url-status=live }} and in Capcom's Street Fighter 6.{{cite web |url=https://www.gematsu.com/2024/06/street-fighter-6-dlc-characters-m-bison-terry-mai-and-elena-announced |access-date=2024-06-07 |date=2024-06-07 |website=Gematsu |title=Street Fighter 6 DLC characters M. Bison, Terry, Mai, and Elena announced |first=Sal |last=Romano |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612110552/https://www.gematsu.com/2024/06/street-fighter-6-dlc-characters-m-bison-terry-mai-and-elena-announced |url-status=live }}

In video games, the character was originally voiced by Akoya Sogi, with Ami Koshimizu taking over the role with the release of King of Fighters: Sky Stage in 2010. Koshimizu stated she initially had an image of Mai as a "mature older sister", but when they directed her to portray the character as a "cheerful older sister in the neighborhood" instead, she tried to balance the portrayal with a hint of sexiness. To this end, she spoke in a lower tone than normal, and used a lot of expression to create a sense of familiarity to give the impression someone could easily be friends with her. In 2025, Rebecca Rose serves as Mai's English voice actress for her appearances in Fatal Fury: City of the Wolves and Street Fighter 6.

In terms of gameplay, Mai is a very mobile and fast character, but also frequently physically weaker in the games. As a result, playing her effectively requires players to connect with more consistent attacks.{{cite magazine |magazine=GamePro |title=The Fighter's Edge|issn=1042-8658 |issue=72 |date=July 1995 |page=107}} However this has also led her to be considered one of the easier characters for beginners in titles, and to master using against other players in older titles.{{cite magazine|url=http://www.famitsu.com/news/201608/23113916.html|script-title=ja:『DOA5』についに参戦！ 不知火舞のプレイインプレッション＆最速攻略|trans-title=Finally joining DOA5! Shiranui Mai's play impressions and fastest strategy|date=2016-08-23|magazine=Famitsu|language=ja|access-date=2016-08-29|archive-date=2016-08-26|archive-url=https://web.archive.org/web/20160826160302/http://www.famitsu.com/news/201608/23113916.html|url-status=live}}{{cite magazine |magazine=Official Sega Saturn Magazine |issue=13 |page=20 |title=Coming Soon: Real Bout Fatal Fury}} She furthermore has a variety of hand-to-hand combat maneuvers, such as her "Flying Squirrel Dance" diving attack and a rushing cartwheel kick followed by an elbow strike called "Deadly Ninja Bees".{{cite web|url=https://archive.org/stream/Sega-Visions-Issue-22#page/n121/mode/2up/ |title=Sega Visions Issue 22 |date=December 1994 |access-date=2014-06-07}} She can additionally produced flames with some of her attacks, and throw her large folding fans as projectiles.

Mai is featured as a playable character in the console shooter games KOF Sky Stage and Neo Geo Heroes: Ultimate Shooting,{{cite web |url=http://games.qq.com/a/20100720/000124.htm |script-title=zh:PSP不知火舞打飞机游戏角色详细介绍 |trans-title=PSP Mai Shiranui Shooting Plane Game Characters Detailed Introduction |language=zh|website=Tencent Games |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010806/http://games.qq.com/a/20100720/000124.htm |url-status=live }} the quiz game Quiz King of Fighters,{{cite web |language=ja|url=https://dengekionline.com/elem/000/001/782/1782023/ |website=Dengeki Online |script-title=ja:不知火舞、不知火舞、とにかく不知火舞だらけ!! SNKを代表するヒロインに注目【電撃PS】|trans-title=Mai Shiranui, Mai Shiranui, all of Mai Shiranui!! Look out for the heroines that represent SNK 【Dengeki PS】 |date=2018-08-23 |access-date=2024-06-12|archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612013249/https://dengekionline.com/elem/000/001/782/1782023/ |url-status=live}} and the SNK vs. Capcom spin-off crossover card battle series SNK vs. Capcom: Card Fighters. In a 2017 MMORPG The King of Fighters: World by Ledo Interactive, Mai is featured in person as a non-player and tutorial character, but the players will be able to use her Shiranui style for their own characters.{{Cite news|url=https://game.udn.com/game/story/10453/3122015|language=zh|script-title=zh:《拳皇世界》事前登錄展開 「不知火舞」3D模組圖火辣登場|trans-title="The World of King of Fighters" login to expand "Buzhihuowu" 3D module picture is hot and ready to appear|website=udn.com|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518055332/https://game.udn.com/game/story/10453/3122015|url-status=live}} Mai also appears in the 1998 visual novel game The King of Fighters: Kyo,{{cite magazine |magazine=Neo Geo Freak |language=ja|title=The King of Fighters: Kyo |page=111 |issue=33 |date=February 1998}} and later in several titles of SNK's Days of Memories dating sim series.{{cite web |url=http://www.hardcoregaming101.net/daysofmemories/daysofmemories.htm |title=Days of Memories |website=Hardcore Gaming 101 |access-date=2014-06-24 |archive-date=2015-09-27 |first=Kurt |last=Kalata |date=2008-08-01|archive-url=https://web.archive.org/web/20150927222712/http://www.hardcoregaming101.net/daysofmemories/daysofmemories.htm |url-status=dead }}

She's featured, usually as a playable character, in various non-fighting King of Fighters-related mobile games either developed or licensed by SNK, including KOF Gals Mahjong,{{cite web|url=http://uk.wireless.gamespy.com/wireless/kof-gals-mahjong/|title=KOF Gals Mahjong - Wireless|website=GameSpy|archive-url=https://web.archive.org/web/20121010192024/http://uk.wireless.gamespy.com/wireless/kof-gals-mahjong/|archive-date=October 10, 2012|access-date=July 29, 2013}} KOF: Battle de Paradise,{{Cite magazine|date=September 2000|title=Mobilized Gaming|magazine=Gamers' Republic|issue=28|page=78}} Mini King of Fighters,{{cite web|url=http://mgame.sohu.com/20141013/n405068302.shtml|language=ja|script-title=zh:摇乳妹子！《迷你拳皇》火舞萌呆演绎-搜狐游戏中心|date=2014-10-13|website=sohu.com|access-date=2016-01-01|archive-date=2016-01-08|archive-url=https://web.archive.org/web/20160108010806/http://mgame.sohu.com/20141013/n405068302.shtml|url-status=live}} The Rhythm of Fighters,{{cite web |url=http://www.gamer.ne.jp/news/201407260002/ |date=2014-07-26 |script-title=ja:京、庵、テリー、ナコルルなどSNKプレイモアの人気キャラクターがリズムアクションでバトル―iOS/Android「ザ・リズム・オブ・ファイターズ」インプレッション|website=Gamer |language=ja|access-date=2016-02-06 |archive-date=2016-02-06 |archive-url=https://web.archive.org/web/20160206233128/http://www.gamer.ne.jp/news/201407260002/ |url-status=live }} and The King of Fighters M,{{cite web|url=http://www.mofang.com.tw/NGnews/10000056-10101521-1.html|language=zh-tw|script-title=zh:SNK群星對決卡牌手遊《格鬥天王M》今日公測 同步釋出最強格鬥家養成攻略-情報-魔方遊戲網|website=www.mofang.com.tw|access-date=2019-01-17|archive-date=2019-01-24|archive-url=https://web.archive.org/web/20190124152411/http://www.mofang.com.tw/NGnews/10000056-10101521-1.html|url-status=live}} The King of Fighters '97 OL,{{cite web |url=http://gnn.gamer.com.tw/0/123160.html |language=zh|script-title=zh:【試玩】街機改編手機遊戲《拳皇97 OL》試玩體驗 - 巴哈姆特 |website=GNN |date=2015-11-03 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010806/http://gnn.gamer.com.tw/0/123160.html |url-status=live }}
{{cite web |url=http://sy.zol.com.cn/519/5197605.html |language=zh|script-title=zh:不知火舞_手游手游攻略-中关村在线 |website=ZOL首页 |date=2015-05-07 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010807/http://sy.zol.com.cn/519/5197605.html |url-status=live }} The King of Fighters: Destiny,{{Cite web|url=https://kofd.qq.com/cp/a20171114gdj/index.shtml?nid=001|script-title=zh:格斗家站-拳皇命运手游|website=Tencent Games|language=zh|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518054609/https://kofd.qq.com/cp/a20171114gdj/index.shtml?nid=001|url-status=live}} The King of Fighters '98: Ultimate Match Online{{cite web|url=http://www.nownews.com/n/2015/10/15/1845551|script-title=zh:不知火舞再現風華 拳皇98終極之戰開打|date=2015-10-15|language=zh|website=NowNews|access-date=2016-01-01|archive-date=2016-01-08|archive-url=https://web.archive.org/web/20160108010807/http://www.nownews.com/n/2015/10/15/1845551|url-status=live}} action RPG The King of Fighters All Star,{{Cite magazine|url=https://app.famitsu.com/20180726_1324231/|script-title=ja:『KOF ALLSTAR』事前登録者数150万人突破の期待作がついに配信開始！ルガールが手に入るイベントや無料10連ガチャなど見所盛りだくさん！|magazine=Famitsu|access-date=2018-07-28|language=ja|archive-date=2018-07-28|date=2018-07-26|archive-url=https://web.archive.org/web/20180728185318/https://app.famitsu.com/20180726_1324231/|url-status=live}} and augmented reality game The King of Fighters Orochi Go.{{Cite news|url=https://gnn.gamer.com.tw/1/165931.html|script-title=zh:拳皇 AR 手機遊戲《拳皇大蛇篇 Go》已達最終開發階段 將展開體驗試玩活動|website=GNN|access-date=2018-07-28|archive-date=2018-07-28|language=zh-tw|date=2018-07-26|archive-url=https://web.archive.org/web/20180728191345/https://gnn.gamer.com.tw/1/165931.html|url-status=live}} Not-strictly Fatal Fury or King of Fighters mobile games that also feature Mai include SNK Dream Battle,{{Cite news|url=http://www.crunchyroll.com/anime-news/2012/03/12-1/snk-dream-battle-announced-for-japanese-mobile-phones|first=Nate|last=Ming|title='SNK Dream Battle' Announced for Japanese Mobile Phones|date=2012-03-12|website=Crunchyroll|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518125933/http://www.crunchyroll.com/anime-news/2012/03/12-1/snk-dream-battle-announced-for-japanese-mobile-phones|url-status=live}} SNK Beach Volley Gal's Attack,{{cite web |url=http://game.snkplaymore.co.jp/mobile/i-mode/apri_sports.php |script-title=ja:スポーツ：SNK WORLD-i |website=SNK |access-date=February 27, 2008 |language=ja |archive-url=https://web.archive.org/web/20090728020413/http://game.snkplaymore.co.jp/mobile/i-mode/apri_sports.php |archive-date=July 28, 2009}} SNK Gal's Open: Cutey Shot, SNK Gals Island Dokidoki Puzzle Shock! and its sequel,{{Cite web|url=http://game.snk-corp.co.jp/press/single.php?num=228|script-title=ja:2009年[平成21年] {{!}} PRESS RELEASE {{!}} 株式会社SNKプレイモア|website=SNK|language=ja|access-date=2018-05-17|archive-date=2018-07-28|archive-url=https://web.archive.org/web/20180728160854/http://game.snk-corp.co.jp/press/single.php?num=228|url-status=live}}{{Cite web|url=http://game.snk-corp.co.jp/press/single.php?num=251|script-title=ja:2009年[平成21年] {{!}} PRESS RELEASE {{!}} 株式会社SNKプレイモア|website=SNK|language=ja|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518125938/http://game.snk-corp.co.jp/press/single.php?num=251|url-status=live}} Neo Geo Tennis Coliseum,{{cite web |url=http://game.snkplaymore.co.jp/mobile/i-mode/special/ntc.php |title=NEOGEO TENNIS COLISEUM |website=SNK |access-date=February 7, 2008 |language=ja |url-status=dead |archive-url=https://web.archive.org/web/20070914231530/http://game.snkplaymore.co.jp/mobile/i-mode/special/ntc.php |archive-date=September 14, 2007 }} You Are the Hero!,{{Cite news|url=http://www.4gamer.net/games/375/G037502/20170929147/|script-title=ja:「君はヒーロー」で「KOF」シリーズとのコラボが実施|website=4Gamer.net|access-date=2018-05-18|language=ja|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518130424/http://www.4gamer.net/games/375/G037502/20170929147/|date=2017-09-29|url-status=live}} Dai Shingeki RPG! Sister Quest,{{cite web |url=http://www.4gamer.net/games/300/G030012/20151006071/ |language=ja|script-title=ja:「大進撃RPG！シスタークエスト」が「KOF」とコラボ。不知火舞がガチャに登場 |website=4Gamer.net |date=2015-10-06 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010806/http://www.4gamer.net/games/300/G030012/20151006071/ |url-status=live }} Samurai Shodown Slash,{{cite news |url=https://www.animenewsnetwork.com/the-x-button/2014-10-01/absolute-values/.79420 |title=Absolute Values - The X Button |website=Anime News Network |date=2014-10-01 |access-date=2016-01-01 |archive-date=2016-01-08 |first=Todd |last=Ciolek|archive-url=https://web.archive.org/web/20160108010806/http://www.animenewsnetwork.com/the-x-button/2014-10-01/absolute-values/.79420 |url-status=live }} Metal Slug Defense,{{cite web |url=http://www.gamer.ne.jp/news/201506250097/ |script-title=ja:iOS/Android「メタルスラッグ ディフェンス」舞、キング、ユリの女性格闘家チームが参戦！複数デッキ登録＆新エリア追加なども順次実施|website=Gamer|access-date=2016-02-06 |archive-date=2016-02-07|date=2015-06-25 |archive-url=https://web.archive.org/web/20160207002031/http://www.gamer.ne.jp/news/201506250097/|language=ja |url-status=live }} and Beast Busters featuring KOF.{{cite web |url=http://www.gamer.ne.jp/news/201503200019/ |script-title=ja:iOS/Android「BEAST BUSTERS featuring KOF」新たな武器やスペシャルミッションが追加されるバージョンアップが実装！|website=Gamer|access-date=2016-02-06 |archive-date=2016-02-07 |language=Ja |date=2015-03-20 |archive-url=https://web.archive.org/web/20160207000019/http://www.gamer.ne.jp/news/201503200019/ |url-status=live }}

Mai has also been featured as a character in collaboration events with other games, including 300 Heroes,{{cite web |url=http://news.duowan.com/1502/289043000735.html |language=zh|script-title=zh:这胸器不科学!《300英雄》最不科学的名器盘点 _多玩游戏新闻中心 |website=News.duowan.com |date=2015-02-28 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010809/http://news.duowan.com/1502/289043000735.html |url-status=dead }} Ultimate Heroes,{{Cite web|url=http://web.pcgames.com.cn/556/5566526.html|language=zh|script-title=zh:不知火舞爆衣《热血拳皇》惊现KOF爆气绝招_网页游戏资讯_太平洋游戏网|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518060023/http://web.pcgames.com.cn/556/5566526.html|url-status=dead|date=2015-09-21|website=PCGames}} Dazzle Dance,{{cite web |url=https://games.sina.com.cn/o/n/2010-12-06/1136457508.shtml |language=zh |script-title=zh:《炫舞吧》开心拍拍乐 好礼奖不停 |trans-title=Dazzle Dance Happy Paipai Le, Good Gift Awards keep |website=Sina.com.cn |date=2010-12-06 |accessdate=2025-03-09}} Dungeon Fighter Online,{{cite web |url=http://dnf.766.com/updata/20100707/754663.shtml |language=zh|script-title=zh:766DNF模型团新作 格斗变身不知火舞 |website=Dnf.766.com |date=2010-07-07 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010808/http://dnf.766.com/updata/20100707/754663.shtml |url-status=live }} Fantasy Fighter,{{Cite web|url=http://game.qq.com/webplat/info/news_version3/128/3294/3321/3322/m2614/201510/390946.shtml|language=zh|script-title=zh:跨越历史隔阂 不知火舞降临《天天炫斗》-腾讯游戏用 - 心创造快乐|website=Tencent Games|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518055320/http://game.qq.com/webplat/info/news_version3/128/3294/3321/3322/m2614/201510/390946.shtml|url-status=live}} Honor of Kings,{{cite web |url=http://games.sina.com.cn/g/f/2016-05-27/fxsqxxs7762682.shtml |language=zh|script-title=zh:《王者荣耀》刺客英雄解析 强力刺客英雄盘点_玩家聚焦_新浪游戏_新浪网 |website=Sina.com.cn |date=2016-05-27 |access-date=2016-06-25 |archive-date=2016-08-15 |archive-url=https://web.archive.org/web/20160815004427/http://games.sina.com.cn/g/f/2016-05-27/fxsqxxs7762682.shtml |url-status=live }} Brave Frontier,{{cite web |first=Jenni |last=Lada |url=http://www.siliconera.com/2016/07/19/king-fighters-competitors-headed-brave-frontier/ |title=The King Of Fighters' Competitors Are Headed To Brave Frontier |website=Siliconera |date=2016-07-19 |access-date=2016-08-29 |archive-date=2018-07-24 |archive-url=https://web.archive.org/web/20180724153915/http://www.siliconera.com/2016/07/19/king-fighters-competitors-headed-brave-frontier/ |url-status=live }} Game of Dice,{{Cite news|url=http://www.4gamer.net/games/321/G032124/20160929068/|script-title=ja:「ダイスの神」に「KOF '98 Ultimate Match」の不知火 舞と麻宮アテナが登場|website=4Gamer.net|access-date=2018-05-19|language=ja|archive-date=2018-05-19|archive-url=https://web.archive.org/web/20180519205025/http://www.4gamer.net/games/321/G032124/20160929068/|url-status=live}} Samurai Kingdom,{{Cite news|url=https://pokelabo.co.jp/headline/20160525-1/|script-title=ja:ソーシャルアプリ「戦乱のサムライキングダム」、 大人気格闘ゲーム「THE KING OF FIGHTERS」とコラボ！！ ～本日より期間限定開催～ 株式会社ポケラボ|website=Pokelabo|access-date=2018-11-12|language=ja-JP|archive-date=2018-11-12|archive-url=https://web.archive.org/web/20181112223428/https://pokelabo.co.jp/headline/20160525-1/|date=2016-05-25 |url-status=dead}} Clash of Kings,{{Cite web|url=http://www.appbank.net/2017/11/11/iphone-application/1439248.php|script-title=ja:【COK】燃えたろ? 『KOF '97』と駄菓子屋と草薙京の思い出[PR]|website=AppBank|language=ja|access-date=2018-05-19|archive-date=2018-05-19|archive-url=https://web.archive.org/web/20180519210056/http://www.appbank.net/2017/11/11/iphone-application/1439248.php|url-status=dead|date=2017-11-11}} Crash Fever,{{Cite news|url=http://www.4gamer.net/games/301/G030124/20170622003/|script-title=ja:「クラッシュフィーバー」，"KOF'98"コラボが6月23日開始|website=4Gamer.net|access-date=2018-05-17|language=ja|archive-date=2018-05-18|date=2017-06-22|archive-url=https://web.archive.org/web/20180518055423/http://www.4gamer.net/games/301/G030124/20170622003/|url-status=live}} Crusaders Quest,{{Cite news|url=https://gnn.gamer.com.tw/2/142422.html|language=zh|script-title=zh:《克魯賽德戰記》×《拳皇'98》聯名合作 Round 2 不知火舞登場|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518055238/https://gnn.gamer.com.tw/2/142422.html|url-status=live|website=GNN|date=2017-01-13}} GangRoad JOKER,{{Cite news|url=https://www.4gamer.net/games/265/G026569/20171115083/|script-title=ja:「JOKER」，対戦格闘ゲーム「THE KING OF FIGHTERS」とのコラボを開催中|access-date=2018-07-29|language=ja|archive-date=2018-07-29|date=2017-11-15|archive-url=https://web.archive.org/web/20180729171039/https://www.4gamer.net/games/265/G026569/20171115083/|url-status=live|website=4Gamer.net}} Grand Summoners,{{Cite web|url=http://www.appbank.net/2017/06/22/iphone-application/1364288.php|date=2017-06-22|script-title=ja:『グラサマ』×『KOF'98』コラボ決定。草薙京・八神庵・不知火舞がやってくる!|website=AppBank|language=ja|access-date=2018-05-19|archive-date=2018-05-19|archive-url=https://web.archive.org/web/20180519205950/http://www.appbank.net/2017/06/22/iphone-application/1364288.php|url-status=dead}} Everybody's Marble,{{Cite news|url=https://gnn.gamer.com.tw/6/156446.html|script-title=zh:《LINE 旅遊大亨》x《餓狼傳説 2》聯名合作登場 女忍者「不知火舞」現身|language=zh|website=GNN|date=2017-12-12|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518054925/https://gnn.gamer.com.tw/6/156446.html|url-status=live}} Rival Arena VS,{{Cite web|url=http://gamebiz.jp/?p=179202|script-title=ja:スーパーアプリ、『ライバルアリーナVS』でSNKの『KOF』とのコラボを開催！ 「草薙 京」「八神 庵」「不知火 舞」などコラボユニットが登場|website=gamebiz|date=2017-02-24|language=ja|access-date=2018-05-19|archive-date=2018-05-19|archive-url=https://web.archive.org/web/20180519205003/http://gamebiz.jp/?p=179202|url-status=live}} Saishu Senkan: With Lovely Girls,{{Cite news|url=http://www.gpara.com/infos/view/50361|script-title=ja:［コラボ］『最終戦艦 with ラブリーガールズ』、『THE KING OF FIGHTERS』コラボで「不知火舞」|website=Gpara.com|access-date=2018-05-20|language=ja-JP|archive-date=2018-05-20|date=2017-12-18|archive-url=https://web.archive.org/web/20180520193559/http://www.gpara.com/infos/view/50361|url-status=dead}} Tower of Saviors,{{Cite news|url=http://games.sina.com.cn/g/g/2017-10-25/fynffnz2172121.shtml|script-title=zh:不知火舞代言安全套？SNK这些年把版权都授权给了什么鬼东西……_八卦趣闻_新浪游戏_新浪网|date=2017-10-25|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518055357/http://games.sina.com.cn/g/g/2017-10-25/fynffnz2172121.shtml|url-status=live |website=Sina.com.cn|language=zh}} Valkyrie Connect,{{Cite news|url=https://mtgamer.com/%E6%A5%B5%E8%87%B4%E5%B9%BB%E6%83%B3rpg%E5%B7%A8%E4%BD%9C%E3%80%8C%E7%A5%9E%E5%9F%9F%E5%8F%AC%E5%96%9A%E3%80%8D%E3%80%8C%E6%8B%B3%E7%9A%87%E3%80%8D%E7%9A%84%E4%B8%8D%E7%9F%A5%E7%81%AB%E8%88%9E/|script-title=zh:極致幻想RPG巨作「神域召喚」「拳皇」的不知火舞等等人氣角色參戰！|last=Li |first=Qing|date=2017-09-07|website=MTGamer|access-date=2018-05-17|language=zh-TW|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518055629/https://mtgamer.com/%E6%A5%B5%E8%87%B4%E5%B9%BB%E6%83%B3rpg%E5%B7%A8%E4%BD%9C%E3%80%8C%E7%A5%9E%E5%9F%9F%E5%8F%AC%E5%96%9A%E3%80%8D%E3%80%8C%E6%8B%B3%E7%9A%87%E3%80%8D%E7%9A%84%E4%B8%8D%E7%9F%A5%E7%81%AB%E8%88%9E/|url-status=dead}} Venus Eleven Vivid!,{{Cite web|url=https://www.gamer.ne.jp/news/201701130006/|script-title=ja:iOS/Android「ビーナスイレブンびびっど！」にて「THE KING OF FIGHTERS」とのコラボが開催！舞やアテナ、クーラたちが登場|website=Gamer|language=ja|access-date=2018-05-17|archive-date=2020-03-28|date=2017-01-13|archive-url=https://web.archive.org/web/20200328065518/https://www.gamer.ne.jp/news/201701130006/|url-status=live}} World Cross Saga,{{Cite news|url=http://www.4gamer.net/games/332/G033278/20170116055/|date=2017-01-16|script-title=ja:「ワールドクロスサーガ」，「THE KING OF FIGHTERS」とのコラボキャンペーンを開催|website=4Gamer.net|access-date=2018-05-17|language=ja|archive-date=2018-07-24|archive-url=https://web.archive.org/web/20180724154054/http://www.4gamer.net/games/332/G033278/20170116055/|url-status=live}} Yamato Chronicle,{{Cite web|url=https://www.gamer.ne.jp/news/201702200005/|script-title=ja:「ヤマトクロニクル覚醒」にて開催中の「ザ・キング・オブ・ファイターズ」コラボに不知火舞が登場！|website=Gamer|language=ja|date=2017-02-20|access-date=2018-05-17|archive-date=2020-03-28|archive-url=https://web.archive.org/web/20200328065454/https://www.gamer.ne.jp/news/201702200005/|url-status=live}} The Fellowship of The Dragon,{{Cite news|url=https://www.gamebase.com.tw/news/topic/98950266/|script-title=zh:《The Fellowship of The Dragon》韓國正式上架，《KOF》不知火舞跨台參戰|website=gamebase|access-date=2018-05-19|language=zh-tw|date=2018-01-18|archive-date=2018-05-19|archive-url=https://web.archive.org/web/20180519204736/https://www.gamebase.com.tw/news/topic/98950266/|url-status=live}} Puzzle & Dragons,{{Cite news|url=https://appmedia.jp/pazudora/1385727|script-title=ja:【パズドラ】不知火舞のテンプレパーティ/不知火舞パ|website=AppMedia|access-date=2018-05-17|language=ja|date=2018-03-02|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518054938/https://appmedia.jp/pazudora/1385727|url-status=live}} Dungeon Hunter Champions,{{Cite news |url=https://www.animenewsnetwork.com/press-release/2018-10-18/gameloft-partners-with-snk-to-introduce-the-king-of-fighters-characters-to-dungeon-hunter-champions/.138353 |website=Anime News Network |title=Gameloft Partners with SNK to Introduce The King of Fighters Characters to Dungeon Hunter Champions |date=2018-10-18 |accessdate=2025-05-15 |archive-date=July 6, 2022 |archive-url=https://web.archive.org/web/20220706051318/https://www.animenewsnetwork.com/press-release/2018-10-18/gameloft-partners-with-snk-to-introduce-the-king-of-fighters-characters-to-dungeon-hunter-champions/.138353 |url-status=live }} Tokyo Prison,{{Cite web|url=http://gamebiz.jp/?p=216577|script-title=ja:カヤック、『東京プリズン』でコラボイベント「最強への挑戦状 ~ ザ・キング・オブ・ファイターズ ~」を開催 「不知火舞」や「麻宮アテナ」らが登場|website=gamebiz|language=ja|access-date=2019-01-24|archive-date=2019-01-25|archive-url=https://web.archive.org/web/20190125020237/https://gamebiz.jp/?p=216577|url-status=live|date=2018-07-30}} Ninja Must Die,{{cite web |language=zh |author=Jisho |website=GNN |script-title=zh:《忍者必須死》與 SNK 展開聯動 限定忍者「不知火舞」登場 |date=2022-07-06 |access-date=2024-06-14 |url=https://gnn.gamer.com.tw/detail.php?sn=234326 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614073826/https://gnn.gamer.com.tw/detail.php?sn=234326 |url-status=live }} and Doomsday: Last Survivors.{{cite web |url=https://www.timeextension.com/news/2024/03/fatal-furys-mai-shiranui-is-in-this-zombie-survival-game-for-some-reason |website=Time Extension |first=Damien |last=McFerran |access-date=2024-06-14 |date=2024-03-22 |title=Fatal Fury's Mai Shiranui Is In This Zombie Survival Game For Some Reason}} She additionally appears in Bandai Namco's crossover tactical RPG Queen's Gate: Spiral Chaos,{{cite web | url= http://psp-queensgate.channel.or.jp/chara/002.html | script-title=ja: PSP用ゲームソフト | クイーンズゲイト スパイラルカオス | キャラクター | website= Queen's Gate | language= ja | access-date= 2012-11-19 | archive-date= 2020-08-07 | archive-url= https://web.archive.org/web/20200807145227/http://psp-queensgate.channel.or.jp/chara/002.html | url-status= live }} as well as a gamebook for the Queen's Blade ecchi series.{{cite web |first=Brian |last=Ashcraft |url=http://kotaku.com/5072061/mai-shiranui-ravaged |title=Mai Shiranui Ravaged |date=31 October 2008 |website=Kotaku |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010806/http://kotaku.com/5072061/mai-shiranui-ravaged |url-status=live }}

Mai's image was additionally licensed as a roulette character for pachislot machines.{{cite web |url=http://daiichi777.jp/fan/column/press_release/press01_garou/ |script-title=ja:「CR狼伝説 双撃」合同記者発表会レポート |website=Daiichi777.jp |access-date=2016-02-06 |archive-date=2016-02-06 |language=ja|archive-url=https://web.archive.org/web/20160206231603/http://daiichi777.jp/fan/column/press_release/press01_garou/ |url-status=live }} In 2003, SNK sued machine manufacturer Aruze for copyright infringement after Mai's likeness was used without permission for their pachinko game Iregui.{{cite web |url=http://dengekionline.com/data/news/2003/2/26/9e0751ab051cbd4f2699a88eb6cd966a.html |script-title=ja:プレイモア、パチスロ機「イレグイ」についての著作権侵害などでアルゼを告発・告訴 - 電撃オンライン |website=Dengeki Online |date=February 26, 2003 |access-date=2016-02-06 |language=ja|archive-date=2016-02-07 |archive-url=https://web.archive.org/web/20160207004002/http://dengekionline.com/data/news/2003/2/26/9e0751ab051cbd4f2699a88eb6cd966a.html |url-status=live }} Mai is prominently featured in the Universal Fighting System collectible card game.{{cite web |url=https://boardgamegeek.com/boardgame/37883/universal-fighting-system |title=Universal Fighting System |website=BoardGameGeek |access-date=2013-08-10 |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612013247/https://boardgamegeek.com/boardgame/37883/universal-fighting-system |url-status=live }}

File:Maggie Q at TIFF 2009 -a.jpg actress Maggie Q in 2009]]

Mai has appeared in various other media related to the Fatal Fury and King of Fighters series. In film, she was one of the protagonists of the 2009 American live-action movie The King of Fighters. The movie is loosely based on the games, and portrays her as a CIA agent and girlfriend to fellow series character Iori Yagami.{{cite web|url=http://www.hobbyconsolas.com/reportajes/las-10-peores-peliculas-videojuegos-87522|first=Javier |last=Parrilla|title=Las 10 peores películas de videojuegos|date=11 October 2014|website=Hobby Consolas|language=es|access-date=17 November 2014|archive-date=29 November 2014|archive-url=https://web.archive.org/web/20141129031623/http://www.hobbyconsolas.com/reportajes/las-10-peores-peliculas-videojuegos-87522|url-status=live}} She works alongside the other heroes to try and stop the villain Rugal, who seeks to use an alternate reality to gain the power of the god Orochi.{{cite web |url=https://www.fanbyte.com/legacy/every-fighting-game-movie-ranked |title=Every Fighting Game Movie Ever Made, Ranked From Worst to Best |first=Eric |last=Van Allen |date=2023-07-13 |website=Fanbyte |access-date=2024-06-12 |archive-date=January 7, 2024 |archive-url=https://web.archive.org/web/20240107180636/https://www.fanbyte.com/legacy/every-fighting-game-movie-ranked |url-status=live }} She was played by Maggie Q, who performed her own stunts,{{cite web |url=http://tvgame.yesky.com/369/33932369.shtml |script-title=zh:拳皇改编电影公映 MaggieQ出演不知火舞_天极网 |language=zh|website=yesky.com |date=2012-10-25 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010810/http://tvgame.yesky.com/369/33932369.shtml |url-status=dead }} while in Japan she was dubbed by Ami Koshimizu.{{cite web |url=https://gigazine.net/news/20110705_kof_actor_ccf3/ |website=Gigazine |script-title=ja:人気声優の小清水亜美と杉田智和が実写映画「KOF」を遠慮無く語る |date=2011-07-05 |language=ja|access-date=2024-06-12 |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612013222/https://gigazine.net/news/20110705_kof_actor_ccf3/ |url-status=live }}

In anime, Mai first appears in Fatal Fury 2: The New Battle where she is voiced by Sarah Sawatsky in English, and Kotono Mitsuishi in Japanese. Appearing in a small role, she is kidnapped by the villain Laurence Blood, with Andy rescuing her.{{cite web |url=http://www.hardcoregaming101.net/fatal-fury-anime/ |website=Hardcore Gaming 101 |first=Kurt |last=Kalata |date=2006-01-28 |access-date=2024-06-11 |title=Fatal Fury (Anime) |archive-date=March 25, 2024 |archive-url=https://web.archive.org/web/20240325054159/http://www.hardcoregaming101.net/fatal-fury-anime/ |url-status=live }} In the follow up anime Fatal Fury: The Motion Picture, Mai helps the others on their quest to stop the antagonist Laocorn Gaudeamus and his henchmen, and is voiced by Lisa Ann Beley in English while Mitsuishi reprises her role in Japanese. She additionally appears in The King of Fighters: Another Day, a tie in to Maximum Impact where she is voiced by Akoya Sogi.{{cite web |archive-url=https://web.archive.org/web/20060721074059/https://www.showtime.jp/animation/kof_another/index2.html |url=https://www.showtime.jp/animation/kof_another/index2.html |archive-date=2006-07-21 |script-title=ja:「KOF マキシマムインパクト2」の2006年春リリースに先駆け、 「KOF」シリーズの世界観を描くアニメーションを無料配信! |language=ja|access-date=2024-06-12 |website=showtime.jp}}

In other video media, Mai also appears in the YouTube animated series The King of Fighters: Destiny as part of the "Queens Team" alongside King and Yuri.{{cite web |url=https://www.siliconera.com/king-fighters-destiny-episode-6-queens-team-features-mai-king-yuri/ |website=Siliconera |access-date=2024-06-12 |date=2017-09-07 |author=Sato |title=The King of Fighters: Destiny Episode 6 "Queens Team" Features Mai, King, And Yuri |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611061609/https://www.siliconera.com/king-fighters-destiny-episode-6-queens-team-features-mai-king-yuri/ |url-status=live }} Produced in China, she is voiced by Ami Koshimizu in Japanese,{{citation |url=https://www.sohu.com/a/162200129_422254 |via=Sohu.com |language=zh|website=uuu9.com |script-title=zh:不知火舞作为拳皇顶级女神 配音的声优来头也不小 |date=2017-08-04 |access-date=2024-06-12 |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611065711/https://www.sohu.com/a/162200129_422254 |url-status=live }} and Selene Zhan in Chinese, who was also the dubbing director for the work.{{cite AV media |archive-url=https://web.archive.org/web/20171028180534/https://www.youtube.com/watch?v=wxGrutKorf0 |archive-date=2017-10-28 |url=https://www.youtube.com/watch?v=wxGrutKorf0 |author=SNK |via=YouTube |date=2017-09-06 |time=15:05 |access-date=2024-06-12 |title=The King of Fighters: Destiny - Episode 6|language=ja}} Motion capture for Mai's body and face meanwhile was provided by Duan Yixuan of the idol group BEJ48.{{cite web |url=https://www.9game.cn/quanhuangshijie/1755187.html |website=9game.cn |language=zh|access-date=2024-06-12 |script-title=zh:《拳皇世界》段艺璇出演 拳皇动画不知火舞 |date=2017-05-27 |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611142022/https://www.9game.cn/quanhuangshijie/1755187.html |url-status=live }} For her crossover appearance in Korean mobile game Mad Blade, the developers produced a live-action short film featuring Mai. Played by actress Pan Chun Chun, the short plays on a joke about her originating from 2D fighting games, showing her initially unable to move from side to side against an opponent.{{cite web |url=http://www.cnii.com.cn/internetnews/2013-11/05/content_1247499.htm |script-title=zh:72G女神抖奶出演 《狂刃》公测微电影上集首发 |trans-title=The 72G Goddess Shakes Her Breasts and Appears in the First Episode of the Public Beta Micro-Movie Mad Blade. |website=Cnii.com.cn |language=zh|date=2013-11-05 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010807/http://www.cnii.com.cn/internetnews/2013-11/05/content_1247499.htm |url-status=dead }}

In audio media, Mai appears in Dengeki G's Magazine drama CD series for Fatal Fury, where she is voiced by Megumi Hayashibara. In 1994, Japanese idol Reiko Chiba performed a vocal track called "Dear Mai Boi" in character as Mai for her music single Non Stop! One Way Love, later cosplaying as the character to promote it. Akoya Sogi meanwhile performed as Mai as part of the King of Fighter '97 Radio Drama Clash Edition broadcast in Japan in 1997.{{cite magazine |magazine=Neo Geo Freak |language=ja|script-title=ja:ザ・キング・オブ・ファイターズ 97 ラジオドラマ 激突編 収録インタビュー |issue=29 |pages=132–133 |date=October 1997}} Later, she appeared alongside the rest of SNK's voice cast as part of their "NEO・GEO DJ Station Live" audio performances in Shinjuku, Tokyo, singing "Dear Mai Boi" herself in 1998. Recordings of the events were later released on laserdisc and CD as two-disc sets.{{cite magazine |magazine=Neo Geo Freak |language=ja|title=NEO・GEO DJ Station Live '98 |page=135 |issue=34 |date=March 1998}}{{cite web |url=https://nlab.itmedia.co.jp/games/news/9903/15/news01.html |website=ITMedia |language=ja|access-date=2024-06-09 |date=1999-03-15 |script-title=ja:NEO・GEO DJ Station Live'99 東京公演はものすごい盛り上がり |first=Hara |last=Takehido |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612013224/https://nlab.itmedia.co.jp/games/news/9903/15/news01.html |url-status=live }}

Mai has been used extensively by SNK to promote their games and company as a whole, using her image on a variety of products such as clothing and condoms. She was featured in live-action commercials for Fatal Fury Special and Fatal Fury 2 in 1993.{{cite magazine |magazine=Electronic Gaming Monthly |issn=1058-918X |issue=51 |date=October 1993 |page=80 |title=International News}} Multiple "booth babe" models dressed as the character have been fixtures at Tokyo Game Show and other venues, noted in particular for their popularity at such events.{{multiref2|{{cite web |first=Michael |last=McWhertor |url=http://kotaku.com/5062035/lets-tgs-oh-mai-mai-mai-mai-mai |title=Lets TGS! Oh, Mai, Mai, Mai, Mai, Mai |date=11 October 2008 |website=Kotaku|access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010806/http://kotaku.com/5062035/lets-tgs-oh-mai-mai-mai-mai-mai |url-status=live }}|{{cite web |url=http://dengekionline.com/elem/000/000/106/106484/ |script-title=ja:電撃 - 【AMショー】KOFがRE・BIRTH！ ゲームの紹介とプロデューサーのトークをお届け |website=Dengeki Online |date=2008-09-18 |access-date=2016-02-06 |archive-date=2016-02-06 |archive-url=https://web.archive.org/web/20160206232850/http://dengekionline.com/elem/000/000/106/106484/ |url-status=live |language=ja}}|{{cite web |url=http://play.163.com/11/1226/11/7M6PEAH500314K95.html |script-title=zh:春丽不知火舞斗乳！亚洲游戏展2011现场PS擂台_网易游戏频道 |website=Play.163.com |date=2011-12-20 |access-date=2016-01-01 |archive-date=2016-01-08 |language=zh|archive-url=https://web.archive.org/web/20160108010808/http://play.163.com/11/1226/11/7M6PEAH500314K95.html |url-status=dead }}}} Various Asian celebrities have also been hired to promote the character, such as Korean idol Kyungri of the band Nine Muses,{{cite web |url=http://www.gamtoon.com/new/gn/news/view.gam?num=48206 |script-title=ko:겜툰-카툰으로 보는 재미있는 게임이야기 |website=Gamtoon |language=Korean |date=2014-06-25 |access-date=2015-04-23 |archive-date=2015-07-04 |archive-url=https://web.archive.org/web/20150704015758/http://www.gamtoon.com/new/gn/news/view.gam?num=48206 |url-status=live }} Chinese actress Li Bingbing,{{cite web|url=http://gz.ifeng.com/news/info/detail_2015_09/09/4328801_0.shtml |title=极致魅惑《拳皇97OL》李冰冰全新造型霸气登场_广州频道_凤凰网 |website=ifeng.com |access-date=2016-01-01|url-status=dead |archive-url=https://web.archive.org/web/20160108010807/http://gz.ifeng.com/news/info/detail_2015_09/09/4328801_0.shtml |archive-date=2016-01-08 }} and Japanese adult actress Kirara Asuka.{{Cite news|url=https://game.udn.com/game/story/10456/3181508|title=《拳皇世界》菁英封測啟動 「明日花綺羅」完美演繹不知火舞 {{!}} 上市焦點 {{!}} 找新聞|website=UDN Game|access-date=2018-07-28|archive-date=2018-07-28|archive-url=https://web.archive.org/web/20180728191011/https://game.udn.com/game/story/10456/3181508|url-status=live}} Meanwhile, a 2005 fan-voted "Ultimate Mai Shiranui Cosplay Tournament" promotional event in Taiwan exhibited nearly a hundred women who dressed up as Mai.{{cite web |url=http://games.sina.com.cn/g/g/2015-10-13/fxirwnr6972553.shtml |script-title=zh:除了脸剩下都一样 奇葩厂商的不知火舞cos活动_八卦趣闻_新浪游戏_新浪网 |language=zh|website=Sina.com.cn |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010807/http://games.sina.com.cn/g/g/2015-10-13/fxirwnr6972553.shtml |url-status=live }}

She has also been the focus of other SNK promotions, such as artist Falcoon signing limited edition posters of Mai at E3 2005.{{cite web|url=http://classicgaming.gamespy.com/fullstory.php?id=122452 |title=E3 Gets Heavy Dose of Arcade Classics |website=Gamespy |date=2005-05-07 |access-date=2016-01-01 |url-status=dead |archive-url=https://web.archive.org/web/20121010192012/http://classicgaming.gamespy.com/fullstory.php?id=122452 |archive-date=October 10, 2012 }} Mai was featured heavily in promotional materials for The King of Fighters XIII,{{cite magazine |first=Daniel |last=Feit |url=https://www.wired.com/2010/06/king-of-fighters-xiii/ |title=King of Fighters XIII Lands in Japan's Arcades July 14 | Game|Life |magazine=Wired |date=2010-06-28 |access-date=2014-06-19 |archive-date=2014-10-09 |archive-url=https://web.archive.org/web/20141009235627/http://www.wired.com/2010/06/king-of-fighters-xiii/ |url-status=live }} and an exclusive t-shirt depicting her was given to all registered participants in the King of Fighters championship at EVO 2012.{{cite web |url=https://www.destructoid.com/kof-xiii-debuts-at-evo-atlus-bringing-persona-4-arena/ |first=Kyle MacGregor |last=Burleson |title=KOF XIII debuts at EVO, Atlus bringing Persona 4 Arena |website=Destructoid |date=2012-07-05 |access-date=2016-07-15 |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615031851/https://www.destructoid.com/kof-xiii-debuts-at-evo-atlus-bringing-persona-4-arena/ |url-status=live }} The King of Fighters XIV Premium Edition included a soundtrack with an illustrated case featuring the character,{{cite web |url=http://www.gamasutra.com/view/pressreleases/276655/Ramon_Angel_and_King_of_Dinosaurs_Will_Bring_Lucha_LibrePageantry_and_Momentos_Dramaacuteticos_to_THE_KING_OF_FIGHTERSXIV.php |title=Press Releases - Ramon, Angel, and King of Dinosaurs Will Bring Lucha Libre Pageantry and Momentos Dramáticos to THE KING OF FIGHTERS XIV! |website=Gamasutra |access-date=2016-07-15 |archive-date=2016-09-24 |archive-url=https://web.archive.org/web/20160924052955/http://www.gamasutra.com/view/pressreleases/276655/Ramon_Angel_and_King_of_Dinosaurs_Will_Bring_Lucha_LibrePageantry_and_Momentos_Dramaacuteticos_to_THE_KING_OF_FIGHTERSXIV.php |url-status=dead }} and the game's pre-order bonuses included a Mai PlayStation 4 theme.{{cite web |url=http://www.gmanetwork.com/news/story/573638/scitech/technology/the-king-of-fighters-xiv-pre-order-details-released |title='The King of Fighters XIV' pre-order details released |website=GMA News Online |date=14 July 2016 |access-date=2016-07-15 |archive-date=2016-09-20 |first=Michael |last=Logarta |archive-url=https://web.archive.org/web/20160920050210/http://www.gmanetwork.com/news/story/573638/scitech/technology/the-king-of-fighters-xiv-pre-order-details-released |url-status=live }} Mai was also announced to join the roster of the mobile action RPG SNK All-Star if the number of pre-registered users exceeds half million.{{Cite web|url=https://gematsu.com/2019/03/fighting-rpg-snk-all-star-announced-for-smartphones|title=Fighting RPG SNK All-Star announced for smartphones|first=Sal|last=Romano|date=2019-03-07|website=Gematsu|access-date=2019-05-30|archive-date=2019-04-30|archive-url=https://web.archive.org/web/20190430142108/https://gematsu.com/2019/03/fighting-rpg-snk-all-star-announced-for-smartphones|url-status=live}} A variety of merchandise was also produced to promote her appearance in SNK Heroines, including a t-shirt, standees and stickers bundled with special editions of the game.{{Cite news|url=https://www.destructoid.com/snk-heroines-gets-more-details-and-a-diamond-dream-edition-482164.phtml|title=SNK Heroines gets more details and a Diamond Dream Edition|last=Moyse|first=Chris|date=2018-01-12|website=Destructoid|access-date=2018-05-17|archive-date=2018-02-11|archive-url=https://web.archive.org/web/20180211060954/https://www.destructoid.com/snk-heroines-gets-more-details-and-a-diamond-dream-edition-482164.phtml|url-status=live}}{{Cite magazine|url=https://www.famitsu.com/news/201801/19150181.html|script-title=ja:'EVO Japan 2018' SNKブースでは『KOF XIV』DLCキャラクターの先行試遊、『SNKヒロインズ』最新映像を公開 - ファミ通.com|magazine=Famitsu|date=19 January 2018|language=ja|access-date=2018-07-29|archive-date=2018-07-29|archive-url=https://web.archive.org/web/20180729141453/https://www.famitsu.com/news/201801/19150181.html|url-status=live}} Mai's outfit and appearance have also been made available as promotional cosmetic skins for players in a variety of games, including titles such as GungHo Games,{{cite web|url=http://www.gungho.jp/campaign/garou/ |script-title=ja:「餓狼伝説」アバターアイテム提供中！｜ガンホーゲームズ |access-date=6 October 2014 |url-status=dead |archive-url=https://web.archive.org/web/20090510101932/http://www.gungho.jp/campaign/garou/ |archive-date=May 10, 2009|language=ja |website=GungHo Online Entertainment}} The King of Soldier II,{{cite web |url=http://news.duowan.com/1503/291725750622.html |language=zh|script-title=zh:野外脱光光！ 《兵王2》4.10超级国战换衣新玩法 _多玩游戏新闻中心 |website=News.duowan.com |date=2015-03-31 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010809/http://news.duowan.com/1503/291725750622.html |url-status=dead }} Dragon Throne: Battle of Red Cliffs,{{cite web |url=http://news.duowan.com/1504/293191327053.html |language=zh|script-title=zh:肤浅一回只看脸 盘点《赤壁之战》那些精美时装 _多玩游戏新闻中心 |website=News.duowan.com |date=2015-04-17 |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010808/http://news.duowan.com/1504/293191327053.html |url-status=dead }} Black Desert Online,{{cite web |url=https://www.siliconera.com/here-is-black-deserts-mmorpg-version-of-king-of-fighters-mai-shiranui/ |title=Here Is Black Desert's MMORPG Version Of King of Fighter's Mai Shiranui |website=Siliconera |date=2015-11-05 |access-date=2024-03-27 |last=Priestman |first=Chris |archive-date=2024-03-29 |archive-url=https://web.archive.org/web/20240329015300/https://www.siliconera.com/here-is-black-deserts-mmorpg-version-of-king-of-fighters-mai-shiranui/ |url-status=live }} Wizardry Online,{{cite web |url=http://www.onlinegamer.jp/news/201404280010/ |language=ja|script-title=ja:ウィザードリィオンライン、「不知火舞」「服部半蔵」がアバターとなって登場！SNKプレイモアとのコラボレーションが開始|website=Onlinegamer.jp |date=28 April 2014 |access-date=2016-02-06 |archive-date=2016-02-07 |archive-url=https://web.archive.org/web/20160207032725/http://www.onlinegamer.jp/news/201404280010/ |url-status=live }} Mabinogi Heroes,{{Cite web|archiveurl=https://web.archive.org/web/20250123142843/https://www.mk.co.kr/economy/view.php?sc=50000001&year=2017&no=637464 |archivedate=2025-01-23|url=https://www.mk.co.kr/economy/view.php?sc=50000001&year=2017&no=637464 |trans-title=Nexon Launches Mabinogi Heroes + The King of Fighters Avatar and Emotional Expression Package |script-title=ko:넥슨, ‘마웅전+더 킹 오브 파이터즈’ 아바타·감정표현 패키지 출시 |date= 2017-09-22 |access-date=2018-05-17|language=ko-KR |first= Huichan |last= An|work=Maeil Business Newspaper}} HIT,{{Cite web|url=http://gamebiz.jp/?p=202600|script-title=ja:ネクソン、『HIT』が対戦格闘ゲーム『THE KING OF FIGHTERS '98』とのコラボキャンペーンを実施 コラボアバターや限定装備が登場|website=gamebiz.jp|language=ja|access-date=2018-05-19|archive-date=2018-05-19|archive-url=https://web.archive.org/web/20180519204755/http://gamebiz.jp/?p=202600|url-status=live}} Knives Out-Tokyo Royale,{{Cite web|url=https://gamewith.jp/knives-out/article/show/144654|script-title=ja:【荒野行動】キングオブファイターズ(KOF)コラボが決定！！|website=GameWith|language=ja|access-date=2019-03-09|archive-date=2019-04-07|archive-url=https://web.archive.org/web/20190407045936/https://gamewith.jp/knives-out/article/show/144654|url-status=live}} Phantasy Star Online 2,{{Cite web|url=http://dengekionline.com/elem/000/001/888/1888425/|script-title=ja:『PSO2』×『KOF』京、庵、舞、レオナ、アテナの『2002UM』版の衣装が登場|language=ja|website=Dengeki Online|access-date=2019-03-09|archive-date=2019-03-06|archive-url=https://web.archive.org/web/20190306133651/http://dengekionline.com/elem/000/001/888/1888425/|url-status=live}} Lost Saga,{{cite web |url=https://games.sina.com.cn/o/n/2012-09-07/1502653092.shtml |website=Sina.com.cn |script-title=zh:男女版本都有 不知火舞现身韩国网游 |trans-title=Both men and women have versions, and Wu Shibuwu appears in the Korean online game |accessdate=2025-03-09 |date=2012-09-07 |archive-date=March 12, 2025 |archive-url=https://web.archive.org/web/20250312162135/https://games.sina.com.cn/o/n/2012-09-07/1502653092.shtml |url-status=live }} Mobile Legends: Bang Bang,{{cite web |title=These 3 heroes enter the ring with new King of Fighter skins in Mobile Legends |website=OneeSports |first=Ron |last=Muyot |url=https://www.oneesports.gg/mobile-legends/mlbb-new-kof-skins-2024/ |access-date=24 April 2024 |date=16 April 2024 |archive-date=April 24, 2024 |archive-url=https://web.archive.org/web/20240424154104/https://www.oneesports.gg/mobile-legends/mlbb-new-kof-skins-2024/ |url-status=live }} and Fall Guys.{{cite web |url=https://bleedingcool.com/games/the-king-of-fighters-drops-two-characters-into-fall-guys/ |title=The King Of Fighters Drops Two Characters Into Fall Guys |website=Bleeding Cool |first=Gavin |last=Sheehan |access-date=2024-06-14 |date=2022-08-03 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614070055/https://bleedingcool.com/games/the-king-of-fighters-drops-two-characters-into-fall-guys/ |url-status=live }}

A variety of figures have also been produced by a wide range of manufacturers such as A-Label,{{cite web |url=http://games.enet.com.cn/article/A6920111231020_0.html |script-title=zh:还是长发更给力 短发版不知火舞手办即将发售-eNet游戏资讯 |website=Games.enet.com.cn |access-date=2016-01-01 |archive-url=https://web.archive.org/web/20160108010807/http://games.enet.com.cn/article/A6920111231020_0.html |archive-date=2016-01-08 |url-status=dead |language=zh}} Aizu Project,{{cite web |author=Michael McWhertor |url=http://kotaku.com/252728/more-mai-shiranui--more-ta |title=More Mai Shiranui = More T&A |access-date=2016-01-01 |url-status=dead |archive-url=https://web.archive.org/web/20101025234700/http://kotaku.com/252728/more-mai-shiranui--more-ta |archive-date=October 25, 2010 }} Alphamax,{{cite web |url=http://www.kotaku.com.au/2010/05/mai-shiranui-all-cheeky/ |title=Mai Shiranui, All Cheeky|website=Kotaku Australia |access-date=2016-01-01 |archive-date=2016-01-08 |first=Brian |last=Ashcraft |date=2010-05-28|archive-url=https://web.archive.org/web/20160108010806/http://www.kotaku.com.au/2010/05/mai-shiranui-all-cheeky/ |url-status=dead }} Daiki,{{cite web|url=http://kotaku.com/356362/mai-shiranui-toy-stripped-topless |title=Mai Shiranui Toy Stripped Topless |date=2012-09-22 |access-date=2016-01-01 |url-status=dead |archive-url=https://web.archive.org/web/20120922045604/http://kotaku.com/356362/mai-shiranui-toy-stripped-topless |archive-date=September 22, 2012 |first=Brian |last=Ashcraft |website=Kotaku }} Hobby Japan,{{Cite magazine|url=https://www.famitsu.com/news/201712/25148870.html|script-title=ja:"不知火舞"が『ザ・キング・オブ・ファイターズ XIV』仕様、27cmのボリュームで立体化|magazine=Famitsu|date=25 December 2017|language=ja|access-date=2018-05-17|archive-date=2018-05-18|archive-url=https://web.archive.org/web/20180518055156/https://www.famitsu.com/news/201712/25148870.html|url-status=live}} Max Factory,{{cite web|first=Michael |last=McWhertor |url=http://kotaku.com/250760/king-of-fighters-figure-does-ta-right |title=King of Fighters Figure Does T&A Right |access-date=2016-01-01 |website=Kotaku |url-status=dead |archive-url=https://web.archive.org/web/20120120033158/http://kotaku.com/250760/king-of-fighters-figure-does-ta-right |archive-date=January 20, 2012 }} Volks,{{cite web |first=Brian |last=Ashcraft |url=http://kotaku.com/5268733/you-cannot-stop-mai-shiranui-figurines |title=You Cannot Stop Mai Shiranui Figurines |date=25 May 2009 |website=Kotaku |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010806/http://kotaku.com/5268733/you-cannot-stop-mai-shiranui-figurines |url-status=live }} SNK themselves,{{cite web |url=http://kotaku.com/5102828/more-mai-shiranui-ta-figures-for-the-pile/ |title=More Mai Shiranui T&A Figures For The Pile |website=Kotaku |date=5 December 2008 |access-date=2014-06-19 |archive-date=2014-07-14 |archive-url=https://web.archive.org/web/20140714163120/http://kotaku.com/5102828/more-mai-shiranui-ta-figures-for-the-pile/ |first=Michael |last=McWhertor |url-status=live }} and a "mecha" figure by YCY.{{cite web |website=Toy People News |url=https://www.toy-people.com/?p=70696 |access-date=2024-06-14 |language=zh |script-title=zh:異次元重工『拳皇XIV 拼裝機娘 不知火舞』 魅惑女忍者×機甲風格！ |date=2022-04-14 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614072955/https://www.toy-people.com/?p=70696 |url-status=live }} In 2009, an exclusive Volks figure was sold in an auction for the Make-A-Wish Foundation.{{cite web |first=Brian |last=Ashcraft |url=http://kotaku.com/5238771/nothing-says-charity-auction-like-mai-shiranui |title=Nothing Says Charity Auction Like Mai Shiranui |date=4 May 2009 |website=Kotaku |access-date=2016-01-01 |archive-date=2016-01-08 |archive-url=https://web.archive.org/web/20160108010806/http://kotaku.com/5238771/nothing-says-charity-auction-like-mai-shiranui |url-status=live }} Several major figure product lines have also featured the character, such as the Cy Girls series,{{cite web |url=http://www.bbicollectible.com/main/product.php?product_id=254 |title=Mai Shiranui ( 7" ) |website=Bbicollectible.com |access-date=2013-08-10 |archive-date=2013-10-14 |archive-url=https://web.archive.org/web/20131014085952/http://www.bbicollectible.com/main/product.php?product_id=254 |url-status=live }}
{{cite web |url=http://www.bbicollectible.com/main/product.php?product_id=251 |title=Mai Shiranui ( 12" ) |website=Bbicollectible.com |access-date=2013-08-10 |archive-date=2013-10-14 |archive-url=https://web.archive.org/web/20131014085949/http://www.bbicollectible.com/main/product.php?product_id=251 |url-status=live }} Pinky:St,{{cite web |url=http://www.siliconera.com/2008/07/03/video-game-figurines-take-a-walk-on-pinky-street/ |title=Video game figurines take a walk on Pinky Street |website=Siliconera |date=2008-07-03 |access-date=2014-06-19 |archive-date=2014-10-10 |first=Jenni |last=Lada |archive-url=https://web.archive.org/web/20141010234719/http://www.siliconera.com/2008/07/03/video-game-figurines-take-a-walk-on-pinky-street/ |url-status=live }} and by Good Smile as part of their Nendoroid and Pop Up Parade figure lines.{{Cite news|url=https://www.crunchyroll.com/anime-news/2016/10/20-1/another-blow-for-ninja-ladyhood-has-been-struck-today-king-of-fighters-nendoroid-mai-shiranui-goes-on-sale|title=Another Blow For Ninja Ladyhood Has Been Struck Today - "King of Fighters" Nendoroid Mai Shiranui Goes On Sale|website=Crunchyroll|access-date=2018-11-08|archive-date=2018-11-09|archive-url=https://web.archive.org/web/20181109070652/https://www.crunchyroll.com/anime-news/2016/10/20-1/another-blow-for-ninja-ladyhood-has-been-struck-today-king-of-fighters-nendoroid-mai-shiranui-goes-on-sale|first=Scott |last=Green|date=2016-10-20|url-status=live}}{{cite web |url=https://www.siliconera.com/kof-97-mai-shiranui-pop-up-parade-figure-pre-orders-open/ |title=KOF 97 Mai Shiranui Pop Up Parade Figure Pre-Orders Open |first=Kite |last=Stenbuck |date=2024-06-26 |website=Siliconera |access-date=2024-11-26 |archive-date=December 2, 2024 |archive-url=https://web.archive.org/web/20241202122451/https://www.siliconera.com/kof-97-mai-shiranui-pop-up-parade-figure-pre-orders-open/ |url-status=live }} Meanwhile, several diorama figures have also been released including a 1/6th scale figure by Gantaku,{{cite web |url=https://www.ign.com.cn/qh14game/21571/news/mei-li-wan-tuo-tui-chu-shou-kuan-quan-huang-14-bu-zhi-huo-wu-16chang-jing-diao-xiang |website=IGN China |access-date=2024-06-14 |date=2018-04-15 |first=Jin |last=Feng |language=zh |script-title=zh:美丽！玩拓推出首款《拳皇14》不知火舞1/6场景雕像 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614072954/https://www.ign.com.cn/qh14game/21571/news/mei-li-wan-tuo-tui-chu-shou-kuan-quan-huang-14-bu-zhi-huo-wu-16chang-jing-diao-xiang |url-status=live }} a 1/4th scale figure by Kinetiquettes,{{Cite web |url=https://www.kinetiquettes.com/product/mai-shiranui-the-alluring-ninja-1-4-scale-diorama/ |website=Kinetiquettes |title=Mai Shiranui (不知火 舞) – The Alluring Ninja 1/4 scale diorama |access-date=2024-06-09 |archive-date=June 9, 2024 |archive-url=https://web.archive.org/web/20240609201144/https://www.kinetiquettes.com/product/mai-shiranui-the-alluring-ninja-1-4-scale-diorama/ |url-status=live }} and antoher by PJ Studio.{{cite web |url=https://www.siliconera.com/new-mai-shiranui-statue-is-almost-2-feet-tall-and-over-1000/ |first=Jenni |last=Lada |title=New Mai Shiranui Statue Is Almost 2 Feet Tall and Over $1,000 |website=Siliconera |access-date=2024-06-14 |date=2021-05-17 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614220759/https://www.siliconera.com/new-mai-shiranui-statue-is-almost-2-feet-tall-and-over-1000/ |url-status=live }} A large bust sculpture of Mai was also produced by Queen Studios, featuring glass eyes.{{cite web |website=Toy People News |language=zh |access-date=2024-06-14 |url=https://www.toy-people.com/?p=78768 |script-title=zh:大膽的想法！Queen studios《格鬥天王'97》不知火舞 1/1比例胸像 逼真矽膠徹底還原 |date=2023-03-15}} In other merchandise, Exar produced a joystick controller modeled after the Neo Geo's for PlayStation consoles, decorated with Mai-related imagery.{{cite web |url=http://exar.jp/neogeo/ngst3/neogeostick3_ougi.html |script-title=ja:NEOGEO STICK 3 -扇-version |website=Exar |access-date=2013-08-10 |language=ja |archive-date=2013-10-15 |archive-url=https://web.archive.org/web/20131015121300/http://exar.jp/neogeo/ngst3/neogeostick3_ougi.html |url-status=live }} In both 2019 and 2020, an entirely Mai-themed Neo-Geo shop opened in Tokyo's Akihabara district for a limited time to celebrate the character's in-universe birthday.{{Cite web |url=https://www.siliconera.com/snk-celebrating-mai-shiranuis-birthday-with-an-all-ages-pop-up-shop-in-japan/ |first=Jenni |last=Lada |website=Siliconera |title=SNK Celebrating Mai Shiranui's Birthday With an 'All Ages' Pop-Up Shop in Japan |date=2019-12-18 |access-date=2024-06-09 |archive-date=June 9, 2024 |archive-url=https://web.archive.org/web/20240609174935/https://www.siliconera.com/snk-celebrating-mai-shiranuis-birthday-with-an-all-ages-pop-up-shop-in-japan/ |url-status=live }}{{cite web |url=https://news.gamme.com.tw/1672402 |website=Gamme |language=zh-tw |script-title=zh:骨灰級玩家超感動《不知火舞展》期間限定還找來似鳥沙也加COS超級正❤ |date=2020-01-08|access-date=2024-06-14}} In November 2024, Japanese fitness company Tanita

as part of their collaboration with SNK studied the bodies of several King of Fighters characters to promote their new body composition monitor, among which included Mai.{{cite web|url=https://news.mynavi.jp/article/20241107-3060372/|script-title=ja:タニタとSNKがコラボ！ 『KOF {{'}}98』をプレイできる体組成計を220万円で販売|trans-title=Tanita and SNK Collaborate! A Body Composition Monitor That Allows You to Play Kof {{'}}98 Is on Sale for 2.2 Million Yen|date=2024-11-07|website=News MyNavi|language=Japanese|access-date=2024-11-07|first=Yukitoshi |last=Yasukawa}}

File:KingofFighters-Mai-SvC.png (left) and Mai as rivals. This image by Akiman, created for SNK vs. Capcom: SVC Chaos, has also been the frequent subject of cosplay.{{cite web |url=https://www.invenglobal.com/articles/12983/mai-shiranui-meets-chun-li-in-epic-cosplay-photo-shoot |first=Daniel |last=Kwon |website=Inven Global |title=Mai Shiranui meets Chun-Li in epic cosplay photo shoot |date=2021-01-03 |access-date=2024-06-07 |archive-date=June 7, 2024 |archive-url=https://web.archive.org/web/20240607143005/https://www.invenglobal.com/articles/12983/mai-shiranui-meets-chun-li-in-epic-cosplay-photo-shoot |url-status=live }}]]

Mai has been well received since her introduction. The staff of UGO.com described her as a mascot not only for The King of Fighters but SNK as a whole, and felt the character's role as an "unapologetic sex symbol" was a driving force for sales of the King of Fighters franchise.{{cite web |url=http://www.ugo.com/games/gaming-girls/?cur=mai-shiranui |archive-url=https://web.archive.org/web/20080306192319/http://www.ugo.com/games/gaming-girls/?cur=mai-shiranui |website=UGO.com |title=Mai Shiranui - Top 10 Girls of Gaming |access-date=2024-06-06 |archive-date=2008-03-06}} The Mary Sue{{'}}s Princess Weekees meanwhile cited her as one of the most iconic women in fighting games, noting that while SNK's games themselves were often overlooked in the mainstream, people, including herself, knew about Mai thanks to her sex appeal.{{cite web |website=The Mary Sue |first=Princess |last=Weekees |date=2011-02-19 |title=Chun-Li Is From Street Fighter, Not Mortal Kombat—a Break Down of (Some) the Iconic Ladies of Fighting Games |access-date=2024-06-06 |url=https://www.themarysue.com/videogame-fighting-ladies/ |archive-date=June 6, 2024 |archive-url=https://web.archive.org/web/20240606163320/https://www.themarysue.com/videogame-fighting-ladies/ |url-status=live }} Joystiq{{'}}s Richard Mitchell meanwhile emphasized the character's presence in SNK's work over their competitor Capcom's stating "there's one thing Street Fighter will never have, and that's Mai".{{cite web |archive-url=https://web.archive.org/web/20121024102039/http://www.joystiq.com/2006/08/25/sfii-is-lame-fatal-fury-hits-live-arcade/ |title=SFII is lame, Fatal Fury hits Live Arcade |url=http://www.joystiq.com/2006/08/25/sfii-is-lame-fatal-fury-hits-live-arcade/ |archive-date=October 24, 2012 |date=2006-08-25 |access-date=2024-06-06 |first=Richard |last=Mitchell |website=Joystiq |url-status=live }} Her omission from The King of Fighters XII drew particular backlash, with players boycotting the game and coining the phrase "no Mai, no buy".{{cite web |url=https://www.animenewsnetwork.com/the-x-button/2016-07-14/children-of-ico-and-shadow-of-the-colossus/.104286 |website=Anime News Network |title=The X Button: Children of Ico and Shadow of the Colossus |access-date=2024-06-07 |date=2016-07-14 |first=Todd |last=Ciolek |archive-date=March 24, 2020 |archive-url=https://web.archive.org/web/20200324045005/https://www.animenewsnetwork.com/the-x-button/2016-07-14/children-of-ico-and-shadow-of-the-colossus/.104286 |url-status=live }}{{cite web |website=Destructoid |first=Chris |last=Carter |access-date=2024-06-07 |date=2016-09-06 |title=Remember 'No Mai, No Buy?' Check her out in Dead or Alive 5 |archive-url=https://web.archive.org/web/20160917074714/https://www.destructoid.com/remember-no-mai-no-buy-check-her-out-in-dead-or-alive-5-384978.phtml |url=https://www.destructoid.com/remember-no-mai-no-buy-check-her-out-in-dead-or-alive-5-384978.phtml |archive-date=September 17, 2016 |url-status=live }} James Stephanie Sterling in an article for Destructoid in particular criticized her absence from the game, comparing it to Capcom "releasing Street Fighter without Ryu".{{cite web |access-date=2024-06-07 |website=Destructoid |author-link=James Stephanie Sterling |first=James Stephanie |last=Sterling |url=https://www.destructoid.com/king-of-fighters-xiii-bringing-back-mais-breasts/ |date=2010-03-25 |title=King of Fighters XIII bringing back Mai's breasts |archive-date=June 7, 2024 |archive-url=https://web.archive.org/web/20240607062427/https://www.destructoid.com/king-of-fighters-xiii-bringing-back-mais-breasts/ |url-status=live }}

Other outlets meanwhile compared Mai to Street Fighter character Chun-Li, as both have been cited as the first two prominent female characters of fighting games.{{cite web |url=https://www.cbr.com/king-fighters-xv-mai-shiranui-fatal-fury/ |website=Comic Book Resources |title=King of Fighters: Who is Mai Shiranui |access-date=2024-06-06 |date=2021-04-10 |first=Robert |last=Curran |archive-date=April 10, 2021 |archive-url=https://web.archive.org/web/20210410185833/https://www.cbr.com/king-fighters-xv-mai-shiranui-fatal-fury/ |url-status=live }}{{cite web |archive-url=https://web.archive.org/web/20140604052044/http://www.ali213.net/news/html/2014-3/100631.html |url=http://www.ali213.net/news/html/2014-3/100631.html |date=2014-03-31 |script-title=zh:80后90后的满满回忆！拳皇系列女性角色盘点 |language=zh|access-date=2024-06-06 |archive-date=June 4, 2014 |website=ali213.net |url-status=live }}{{cite web |url=https://www.kakuchopurei.com/2019/07/the-top-20-2d-fighting-game-characters-of-all-time-part-2/ |title=The Top 20 2D Fighting Game Characters Of All Time (Part 2) |date=2017-03-24 |first=Jeanne |last=Swee |website=Kakuchopurei |access-date=2024-06-06 |archive-date=June 7, 2024 |archive-url=https://web.archive.org/web/20240607021626/https://www.kakuchopurei.com/2019/07/the-top-20-2d-fighting-game-characters-of-all-time-part-2/ |url-status=live }} Frederick Badlissi of Diehard GameFan jokingly called it the "question of 'anatomic supremacy' between Mai Shiranui’s breasts (the 'North') and Chun-Li’s thighs (the 'South')".{{cite web |first=Frederick |last=Badlissi |access-date=2024-06-07 |date=2003-06-29 |website=Diehard GameFan |title=The Gamer's Conscience 06.30.03 |url=https://diehardgamefan.com/2003/06/29/2369/ |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612013256/https://diehardgamefan.com/2003/06/29/2369/ |url-status=dead }} Games Tribune Magazine writer Javier Bello felt the comparison was in part due to the visual appeal of both characters introducing "a sexy and pleasing touch to the eye" in contrast to a cast of "squads of fighters with plenty of testosterone and muscles", with Mai's emphasis on exposure pushing her popularity further in his opinion.{{cite web |url=http://www.gamestribune.com/opinion/la-mujer-como-objeto-en-la-industria/ |archive-url=https://web.archive.org/web/20160207002932/http://www.gamestribune.com/opinion/la-mujer-como-objeto-en-la-industria/ |date=2015-01-30 |access-date=2024-06-06 |archive-date=2016-02-07 |title=El sexo vende. Tal afirmación es indudable dentro de los cánones del mundo moderno. Es algo que vemos a diario en la televisión, en la publicidad, en el cine, y por supuesto, en los videojuegos |language=Spanish |first=Javier |last=Bello |website=Games Tribune Magazine}} French magazine Hardcore Gamers devoted a two-page spread to the characters to compare them, with the article emphasizing while Chun-Li was often the more interesting character, Mai was more consistently alluring, though no less influential on other characters in the fighting game industry.{{cite magazine |magazine=Hardcore Gamers |issn=1628-8866 |language=French |date=June 2002 |issue=7 |pages=52–53 |title=Select Your Fighter}}

In regards to her appearance in Fatal Fury: The Motion Picture, Jean-Karlo Lemus and Heidi Kemps of Anime News Network noted the emphasis on fanservice, particularly with how she was introduced "boobs first" in the production. She compared it to her portrayal in the Fatal Fury 2 video game, and observed while her appearance in the game was attractive, she was not "as over-the-top as she eventually became" in her later King of Fighters '94 appearance. Kemps felt the anime's portrayal of Mai affected public perception and led to her later more sexualized appearance and Lemus agreed, feeling elements anime character designer Masami Ōbari had inserted into the film focusing on sexuality supported this theory.{{cite web |url=https://www.animenewsnetwork.com/this-week-in-anime/2021-02-16/.169569 |title=This Week in Anime: The Boobs and Battles of Fatal Fury |access-date=2024-06-06 |date=2021-02-16 |website=Anime News Network |first1=Jean-Karlo |last1=Lemus |first2=Heidi |last2=Kemps |archive-date=June 5, 2024 |archive-url=https://web.archive.org/web/20240605031003/https://www.animenewsnetwork.com/this-week-in-anime/2021-02-16/.169569 |url-status=live }} The observation was shared by the staff of Game On! USA, who praised Obari's anatomical detail in the film and stated he "made Mai Shinarui the crazy underdressed heroine she is today".{{cite magazine |title=Out of the Arcades |magazine=Game On! USA |page=10 |issue=3 |volume=1 |date=July 1996}} Seiichiro Hayakawa of Magmix praised how Obari showed her as a "sensual" character, moreso than he expected, while also displaying her with considerable strength. He further stated that alongside the fanservice, her portrayal left a considerable impression on him of her as a "representative fighting game character".{{cite web |website=Magmix |first=Seiichiro |last=Hayakawa |date=2020-07-31 |script-title=ja:格ゲーアニメ化の先駆け『バトルファイターズ 餓狼伝説2』舞の登場シーンに大歓喜！ |access-date=2024-06-11 |url=https://magmix.jp/post/32609/2 |page=2 |archive-date=June 10, 2024 |archive-url=https://web.archive.org/web/20240610164345/https://magmix.jp/post/32609/2 |url-status=live }}

Gavin Jasper stated while focus was often placed on her breasts, he felt her "optimistic spirit helps balance her into a fun character who is always a blast to play as". He further praised how she owned her sexuality, integrating her sex appeal as an intentional part of her character's battle strategy. Jasper also added that while she is often portrayed as chasing after Andy, he liked that she was not content with simply being a side character and someone that deserved to be his partner over other characters, her role in The King of Fighters{{'}} Women's Team "ultimately her way of showing him up and teaching him a lesson".{{cite web |url=https://www.denofgeek.com/games/king-of-fighters-ranking-all-the-characters/ |last=Jasper |first=Gavin |website=Den of Geek |title=King of Fighters: Ranking All the Characters |access-date=2023-05-20 |date=2016-11-14 |archive-date=2023-05-20 |archive-url=https://web.archive.org/web/20230520012443/https://www.denofgeek.com/games/king-of-fighters-ranking-all-the-characters/ |url-status=live }} Meanwhile, the staff of Chinese website 163.com noted that while the King of Fighters series later introduced sexier characters, they were often ignored in part thanks to Mai's "exaggerated style" and personality, the latter of which they felt was vital for a character's enduring appeal.{{cite web |archive-url=https://web.archive.org/web/20160108010808/http://play.163.com/11/0114/10/6QBQ5PUS00314K8H.html |language=zh|script-title=zh:什么才算是性感？游戏美女的八大性感准则 |website=Play.163.com |archive-date=2016-01-08 |access-date=2024-06-06 |date=2011-01-14 |url=http://play.163.com/11/0114/10/6QBQ5PUS00314K8H.html}}

However, some have complained about her design, feeling it represents a trend of oversexualization of female characters in fighting games. A thesis for the Federal University of Bahia cited Mai as an example of how female fighting game characters hypersexualize the breasts and hips, drawing comparisons to portrayal of the mythological Venus. It additionally cited her as an example of how such games tend to portray Asian women as inherently sexual through their use of traditional clothing and how much of her body it exposes.{{cite thesis |last1=de Araújo |first1=Guilherme |first2=Pedrosa |last2=Carvalho |first3=Georgia da Cruz |last3=Pereira |language=Portuguese |title=Análise da representação feminina nos jogos de luta |date=2019 |publisher=XV Enecult |publication-place=Federal University of Bahia |publication-date=2019-08-01}}

File:Giorgiacosplay Mai Shiranui.jpg

The animation of Mai's breasts in Fatal Fury 2 has been cited as one of the earliest examples of breast physics in video games, a conception that later games have steadily tried to refine,{{cite magazine |magazine=GameAxis Unwired |date=April 2007 |page=24 |title=The Way of the Quarter Circle Punch |first=Salehuddin |last=Hussin |issue=4}} though Mai has remained the most prominent example in 2D animation of the concept.{{cite web |url=http://www.nintendoworldreport.com/blog/33281/of-nerds-and-men-containment |title=Of Nerds and Men: Containment |website=Nintendo World Report |access-date=2024-06-04 |date=2013-02-14 |first=Zachary |last=Miller |archive-date=June 5, 2024 |archive-url=https://web.archive.org/web/20240605030212/http://www.nintendoworldreport.com/blog/33281/of-nerds-and-men-containment |url-status=live }} Brett Elston of GamesRadar+ emphasized that while female fighting game characters were prominent in the 1990s, with each new game often trying to out-sexualize the others, gaming periodicals were "abuzz with commentary on what Mai's bobbing bosom meant for the industry", with Elston comparing it to "witnessing (half-naked) women entering the workplace for the first time".{{cite web |website=GamesRadar+ |first=Brett |last=Elston |archive-url=https://web.archive.org/web/20110615224202/http://www.gamesradar.com/f/game-babes-a-history/a-200712149195127021/p-3 |page=3 |url=http://www.gamesradar.com/f/game-babes-a-history/a-200712149195127021/p-3 |archive-date=2011-06-15 |date=2007-12-14 |title=Game babes: A history |access-date=2024-06-05}} The staff of Inside Games praised it as "80% of Mai Shiranui's charm" and an enduring aspect of her character, citing how it fit as a distractionary element of her role as a ninja that was refined to be more realistic as the series progressed.{{cite web |url=https://www.inside-games.jp/article/2022/02/26/137021.html |script-title=ja:『KOF XV』でも人気衰えず！格ゲー界ヒロイン代表・不知火舞の存在感が“デカイ”理由 |date=2022-02-26 |access-date=2024-06-07 |language=ja|website=Inside Games |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612013246/https://www.inside-games.jp/article/2022/02/26/137021.html |url-status=live }}

Mai has been cited as especially popular among the young people in Hong Kong during the late 1990s, impacting local youth and Mong Kok culture in the country.{{cite book |first1=Larissa |last1=Hjorth |first2=Dean |last2=Chan |date=2012 |title=Gaming Cultures and Place in Asia-Pacific |page=87 |publisher=Routledge |isbn=978-0415535892}} Mai has also been cited as one of the most popular subjects of cosplay worldwide,{{multiref2|{{Cite magazine|date=April 2002|language=Italian|title=PhotoShop|journal=EvolutioN|issn=1593-6171|volume=3|pages=6}}|{{cite web |last=Pigna |first=Kris |url=http://www.1up.com/news/king-fighters-live-action-movie |title=See the 'King of Fighters' Live Action Movie Trailer |website=1UP.com |date=2009-11-28 |access-date=2015-07-09 |archive-date=July 4, 2015 |archive-url=https://web.archive.org/web/20150704065106/http://www.1up.com/news/king-fighters-live-action-movie |url-status=live }}|{{cite web |url=http://www.eldiario.es/juegoreviews/reportajes/sexo-videojuegos_0_321968216.html |title=El sexo explícito en los videojuegos |website=Eldiario.es |date=7 November 2014 |access-date=2016-02-06 |archive-date=February 7, 2016 |archive-url=https://web.archive.org/web/20160207013141/http://www.eldiario.es/juegoreviews/reportajes/sexo-videojuegos_0_321968216.html |url-status=live |first=Daniel |last=Moreno |language=es }}}} appearing on televised material such China's Cybernet television broadcast where the host cosplayed as the character several times,{{cite web |url=http://news.178.com/201105/99528524537.html |title=史上最辣！台湾超人气宅男女神安心亚COS不知火舞 - 新闻中心- 178游戏网 |website=News.178.com |date=2011-05-16 |access-date=2016-01-01 |archive-date=January 8, 2016 |archive-url=https://web.archive.org/web/20160108010807/http://news.178.com/201105/99528524537.html |url-status=live }}{{cite web |url=http://news.wayi.com.tw/spidernews/news/7863 |title=辣!安心亞cos不知火舞 性感身材全都露! |website=News.wayi.com.tw |access-date=2016-01-01 |archive-date=January 8, 2016 |archive-url=https://web.archive.org/web/20160108010808/http://news.wayi.com.tw/spidernews/news/7863 |url-status=dead }} and also on Taiwanese television show Video Game Fighter, where both hosts cosplayed as her.{{cite web |website=NowNews |via=Yahoo News Taiwan |url=https://tw.news.yahoo.com/%E5%88%81%E6%8F%9A%E6%8C%BAe%E5%A5%B6%E6%89%AE-%E4%B8%8D%E7%9F%A5%E7%81%AB%E8%88%9E-%E7%A1%AC%E5%B0%AC%E5%AE%89%E5%BF%83%E4%BA%9E-162041069.html |script-title=zh:刁揚挺E奶扮「不知火舞」硬尬安心亞 |language=zh-tw |access-date=2024-06-14 |date=2011-11-05 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614070755/https://tw.news.yahoo.com/%E5%88%81%E6%8F%9A%E6%8C%BAe%E5%A5%B6%E6%89%AE-%E4%B8%8D%E7%9F%A5%E7%81%AB%E8%88%9E-%E7%A1%AC%E5%B0%AC%E5%AE%89%E5%BF%83%E4%BA%9E-162041069.html |url-status=live }} In an interview with Dead or Alive developer Team Ninja, they stated their character Momiji's red clothing and ability to shoot fire was a direct homage to Mai.{{cite web |url=https://dengekionline.com/elem/000/000/805/805901/ |script-title=ja:石渡太輔さん、早矢仕洋介さん、寺田貴治さんの3人が格闘ゲームを熱く語る！ 'JAEPO2014'で開催された格闘ゲーム座談会の模様をお届け |access-date=2024-06-07 |date=2014-02-16 |website=Dengeki Online |archive-date=October 29, 2023 |archive-url=https://web.archive.org/web/20231029214909/https://dengekionline.com/elem/000/000/805/805901/ |url-status=live }} Mai has also been the frequent subject of explicit third party works, including hentai doujinshi, erotic cosplay,{{cite web |author=Brian Ashcraft |url=http://kotaku.com/5876723/thank-this-japanese-porn-star-for-edgy-cosplay/ |title=Thank this Japanese Porn Star for Edgy Cosplay |date=17 January 2012 |website=Kotaku |access-date=2016-01-01 |archive-date=January 8, 2016 |archive-url=https://web.archive.org/web/20160108010806/http://kotaku.com/5876723/thank-this-japanese-porn-star-for-edgy-cosplay/ |url-status=live }} and pornographic films.{{multiref2|{{cite web |last=Ashcraft |first=Brian |url=http://kotaku.com/gaming/hot-tears-of-shame/the-queen-of-fighters-329527.php |website=Kotaku |title=The Queen of Fighters - Oddities |access-date=2016-01-01 |url-status=dead |archive-url=https://web.archive.org/web/20100206121201/http://kotaku.com/gaming/hot-tears-of-shame/the-queen-of-fighters-329527.php |archive-date=February 6, 2010 }}|{{cite web |author=Brian Ashcraft |url=http://kotaku.com/5923424/when-video-games-and-dirty-movies-clash/ |title=When Video Games and Dirty Movies Clash |website=Kotaku |date=4 July 2012 |access-date=2014-06-19 |archive-date=November 29, 2014 |archive-url=https://web.archive.org/web/20141129041351/http://kotaku.com/5923424/when-video-games-and-dirty-movies-clash/ |url-status=live }}|{{cite web |url=http://games.sina.com.cn/t/n/2012-07-06/1019633182.shtml |title=春丽肉搏不知火舞 电视游戏乱入AV电影_电视游戏_新浪游戏_新浪网 |archive-url=https://web.archive.org/web/20120709032144/http://games.sina.com.cn/t/n/2012-07-06/1019633182.shtml |date=2012-07-06 |archive-date=July 9, 2012 |language=zh|website=Sina.com.cn |access-date=2016-01-01 |url-status=live }}}}

Mai's outfit has been observed as particularly popular among models in China and Taiwan, with models wearing the attire appearing at non-gaming events such as book signings or car shows. The outfit has also appeared in film, such as 2018's Smiling Proudly in the Gambling World: The Gamble World of Fun (Chinese: 笑傲赌界) where it is worn by one of the movie's antagonists.{{cite web |url=https://k.sina.cn/article_1686546714_6486a91a02000dd2h.html |website=Sina.com.cn |language=zh|access-date=2024-06-09 |date=2018-07-12 |script-title=zh:《笑傲赌界》定档7月28日 领略另类赌神}}{{cite web |url=http://www.ifuun.com/a2018082015676561/ |website=iFunn.com |language=zh|access-date=2024-06-09 |date=2018-08-20 |script-title=zh:《西虹市首富》同款電影推薦，不知火舞神還原，最搶眼的卻是她 |first=Ying |last=Xiaizhu |archive-date=June 9, 2024 |archive-url=https://web.archive.org/web/20240609222647/http://www.ifuun.com/a2018082015676561/ |url-status=live }} Kotaku{{'}}s Brian Ashcraft attributed its popularity to the outfit's simplicity rather than any correlation to the King of Fighters, with the attire acting as a "uniform of sorts" as an "easy go-to choice" for cosplay.{{cite web |author=Brian Ashcraft |url=http://kotaku.com/5940910/models-sure-love-wearing-mai-shiranuis-clothes |title=Models Sure Love Wearing Mai Shiranui's Clothes |date=6 September 2012 |website=Kotaku |access-date=2016-01-01 |archive-date=January 8, 2016 |archive-url=https://web.archive.org/web/20160108010806/http://kotaku.com/5940910/models-sure-love-wearing-mai-shiranuis-clothes |url-status=live }} In contrast, Singaporean pop-culture site Lollipop felt the outfit demanded "a special kind of physique", and felt this to why it was popular with models.{{cite web |url=http://www.lollipop.sg/content/taiwanese-model-bounces-spotlight-game-character-cosplay-0 |title=Taiwanese model bounces into spotlight with game character cosplay |website=Lollipop.sg |publisher=Singapore Press Holdings |date=2013-01-17 |access-date=2013-11-28 |url-status=dead |archive-url=https://web.archive.org/web/20140418051300/http://www.lollipop.sg/content/taiwanese-model-bounces-spotlight-game-character-cosplay-0 |archive-date=2014-04-18 }}

In 2019, when discussing Terry Bogard's appearance in Super Smash Bros. Ultimate, producer Masahiro Sakurai explained while Mai was widely popular, she would not be able to appear in the game in any context as the game was made for "good boys and girls of many different ages". The statement rapidly became a meme on social media platforms, with Team Ninja taking the opportunity to advertise her inclusion in Dead or Alive 5 and to welcome players to "the world of adults".{{Cite web|url = https://www.polygon.com/2019/11/7/20953225/super-smash-bros-ultimate-mai-shiranui-kof-fatal-fury-snk|title = Mai Shiranui is too booby for the 'good boys and girls' of Smash Ultimate|first=Julia|last=Lee|website = Polygon|date = 7 November 2019|access-date = November 10, 2019|archive-date = November 8, 2019|archive-url = https://web.archive.org/web/20191108162556/https://www.polygon.com/2019/11/7/20953225/super-smash-bros-ultimate-mai-shiranui-kof-fatal-fury-snk|url-status = live}} The development team later clarified it was out of concern that her presence would increase the game's age rating.{{cite web |url=https://www.timeextension.com/news/2024/03/fatal-fury-producer-still-feels-bad-that-fan-favourite-fighter-didnt-make-it-into-smash-bros |title=Fatal Fury Producer Still Feels Bad That Fan Favourite Fighter Didn't Make It Into Smash Bros. |first=Damien |last=McFarren |date=2024-03-22 |access-date=2024-06-06 |website=Time Extension |archive-date=June 6, 2024 |archive-url=https://web.archive.org/web/20240606195241/https://www.timeextension.com/news/2024/03/fatal-fury-producer-still-feels-bad-that-fan-favourite-fighter-didnt-make-it-into-smash-bros |url-status=live }} The decision still led some to question the exclusion in light of explicit characters such as Bayonetta appearing in the title, with Inside Games joking perhaps Mai was "too big" for the title and suggesting it only added to her appeal.

• Ninja in popular culture

{{Reflist}}

• {{Commons category-inline|Mai Shiranui}}
• [http://kofaniv.snkplaymore.co.jp/english/character/index.php?num=mai Mai at The King of Fighters 15th Anniversary official website]
• [http://www.garou15th.com/character/mai.php Mai at the Fatal Fury 15th Anniversary official website] {{in lang|ja}}

{{Fatal Fury|state=expanded}}

{{King of Fighters Characters}}

{{Dead or Alive series}}

{{Street Fighter series}}

{{DEFAULTSORT:Shiranui, Mai}}

Category:Fatal Fury characters

Category:Female characters in video games

Category:Fictional female ninja

Category:Fictional Japanese people in video games

Category:Fictional judoka

Category:Fictional ninja

Category:Fictional tessenjutsuka

Category:Ninja characters in video games

Category:The King of Fighters characters

Category:Video game characters introduced in 1992

Category:Video game characters with fire or heat abilities

Category:Video game mascots

Category:Vigilante characters in video games