Manifold Data Mining Inc.

Their data products include demographics (e.g. geo-demographics), consumer behaviour, and a number of other categories. The Canadian census is conducted every 5 years, so in order to produce inter-censal estimates, e.g. for Sault Ste. Marie, they need to take into consideration other factors.{{Cite web |last=Government of Canada |first=Statistics Canada |date=May 12, 2020|title=Census of Population |url=https://www23.statcan.gc.ca/imdb/p2SV.pl?Function=getSurvey&SDDS=3901#:~:text=Detailed%20information%20for%202021&text=The%20Census%20of%20Population%20is,and%20territories,%20every%20five%20years.|access-date=November 25, 2020 |website=www23.statcan.gc.ca}} They also consider factors which affect the standard census such as undercount.{{Cite web|title=So what is the population of the Sault anyway?|url=https://saultonline.com/2017/02/so-what-is-the-population-of-the-sault-anyway/|access-date=November 18, 2020 |language=en-CA}}

All data products are modelled down to the 6-digit postal code level and various levels of census geographic units, with each postal code averaging 10–15 households.{{Citation needed|date=February 2024}}

Manifold is a partner of Vividata and Numeris, and models their survey responses down to the 6-digit postal code level, i.e. all across Canada and in markets not covered by their surveys.

{{Infobox company

| name = Manifold Data Mining Inc.

| industry = {{Unbulleted list|Marketing|Customer analytics}}

| founded = 2001 in Toronto, Ontario

| hq_location = Toronto, Ontario, Canada

| products = {{Unbulleted list|CanaCode Lifestyle Clusters|SuperDemographics|Household Spending|Household Wealth and Assets}}

}}

One of their popular data products is CanaCode Lifestyles, which is a lifestyle segmentation system based on over 10,000 variables, ranging from demographic to spending to consumer behaviour and media usage patterns.{{Cite web|title=Consumer Lifestyle Clusters {{!}} Manifold Data Mining|url=https://manifolddatamining.com/data/consumer-lifestyle-clusters/|access-date=2020-11-18|language=en-CA}}

Manifold Data Mining has also published numerous peer-reviewed research papers on topics such as Type 2 Diabetes.{{Cite journal|last1=Tsasis|first1=Peter|last2=Wu|first2=Jianwong|last3=An|first3=Aijun|last4=Wong|first4=Hannah J.|last5=An|first5=Xiangdong|last6=Mei|first6=Zhen|last7=Hains|first7=Ted|date=2016-03-29|title=Conceptualizing type 2 diabetes and its management|journal=Journal of Multidisciplinary Healthcare|volume=9 |pages=133–136 |doi=10.2147/JMDH.S88684 |pmid=27099510 |pmc=4820210 |language=English |doi-access=free }} Manifold also publishes papers on Machine Learning techniques like collaborative filtering, which they use in their modelling and as part of their proprietary techniques.{{Cite book|last1=Chen|first1=Yan|last2=Yann|first2=Margot Lisa-Jing|last3=Davoudi|first3=Heidar|last4=Choi|first4=Joy|last5=An|first5=Aijun|last6=Mei|first6=Zhen|title=Advances in Knowledge Discovery and Data Mining |chapter=Contrast Pattern Based Collaborative Behavior Recommendation for Life Improvement |date=2017|editor-last=Kim|editor-first=Jinho|editor2-last=Shim|editor2-first=Kyuseok|editor3-last=Cao|editor3-first=Longbing|editor4-last=Lee|editor4-first=Jae-Gil|editor5-last=Lin|editor5-first=Xuemin|editor6-last=Moon|editor6-first=Yang-Sae|chapter-url=https://link.springer.com/chapter/10.1007/978-3-319-57529-2_9|series=Lecture Notes in Computer Science|volume=10235 |language=en|location=Cham|publisher=Springer International Publishing|pages=106–118|doi=10.1007/978-3-319-57529-2_9|isbn=978-3-319-57529-2}}

Manifold is often cited by municipalities in their community profiles, 5 and 10 year economic and land development plans.{{Cite web|first=Marie|last=Conboy|date=2019-10-15|title=Report reveals 30 per cent of Canmore homes owned by non-permanent residents|url=https://www.thecragandcanyon.ca/news/local-news/economic-development-strategy-workshop-unveils-report|access-date=2020-11-18|website=Bow Valley Crag & Canyon|language=en-US}}{{Cite web|last=Rolheiser|first=Duane|title=Blackfalds, Sylvan Lake, and Red Deer County team up with City of Red Deer to attract employers |url=https://www.todayville.com/blackfalds-sylvan-lake-and-red-deer-county-team-up-with-city-of-red-deer-to-attract-employers/ |access-date=November 18, 2020 |website=www.todayville.com|language=en-CA}}{{Cite web|last=City of Peterbourough|date=|title=Regional Economic Development Profile |url=https://peterboroughed.ca/wp-content/uploads/2018/10/Regional-Economic-Development-Profile.pdf |archive-url=|archive-date=|access-date=November 17, 2020 |website=City of Peterborough}}{{Cite web|last=Middlesex County|date=|title=Immigration and Languages|url=https://www.investinmiddlesex.ca/living-here/newcomers/immigration-languages|archive-url=|archive-date=|access-date=|website=Invest in Middlesex County}}{{Cite web|title=TEDC|url=http://www.timminsedc.com/business/invest/data-for-site-selectors/demographics/|access-date=2020-11-18|website=TEDC|language=en-US}}{{Cite web|last=City of Oshawa|date=|title=2015 Community Profile|url=https://www.oshawa.ca/business-and-investment/resources/2015_Community_Profile.pdf|archive-url=|archive-date=|access-date=Nov 16, 2020|website=City of Oshawa}}

Manifold's data has been used by university researchers, for example those investigating poverty odds, living standards, and low socio-economic status.{{Cite web|last=Sebastine |first=Asogwa |date=August 1, 2014|title=Poverty Odds and Household Expenditure Patterns in Nigeria |url=https://oer.unn.edu.ng/read/poverty-odds-and-household-expenditure-patterns-in-nigeria |archive-url=|archive-date=|access-date=November 18, 2020 |website=University of Nigeria Nsukka}}

{{Reflist}}

• [https://manifolddatamining.com Manifold Data Mining Inc.]

Category:2001 establishments in Ontario

Category:Publishing in Canada

Category:Market research companies of Canada

Category:Business services companies established in 2001

Category:Geomarketing

Category:Business intelligence companies

Category:Marketing analytics

Category:Market research