Mercedes-Benz Group#History

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File:Daimler-Benz AG 1934.jpg

The Mercedes-Benz Group origin is in an Agreement of Mutual Interest signed on 1 May 1924 between Benz & Cie. (founded in 1883 by Carl Benz) and Daimler Motoren Gesellschaft (founded in 1890 by Gottlieb Daimler and Wilhelm Maybach). Both companies continued to manufacture their separate automobile and internal combustion engine marques until 28 June 1926, when Benz & Cie. and Daimler-Motoren-Gesellschaft formally merged – becoming Daimler-Benz AG (Aktiengesellschaft) – and agreed that thereafter, all of the factories would use the brand name of "Mercedes-Benz" on their automobiles. The inclusion of the name Mercedes in the new brand name honored the most important model series of DMG automobiles, the Mercedes series, which were designed and built by Wilhelm Maybach. They derived their name from a 1900 engine named after the daughter of Emil Jellinek. Jellinek became one of DMG's directors in 1900, ordered a small number of motor racing cars built to his specifications by Maybach, stipulated that the engine must be named Daimler-Mercedes, and made the new automobile famous through motorsports. That race car later became known as the Mercedes 35 hp. The first of the series of production models bearing the name Mercedes had been produced by DMG in 1902. Jellinek left the DMG board of directors in 1909.

The name of Daimler as a marque of automobiles had been given by Gottlieb Daimler{{dubious|date=June 2020}} for use by other companies. It is or was used principally by Daimler Motor Company and Austro-Daimler later Steyr-Daimler-Puch but also, very briefly by Daimler Manufacturing Company and Panhard-Daimler, and others. The new company, Daimler-Benz, did not obtain consent to include Daimler in its brand name and used the name Mercedes to represent the Daimler-Motoren-Gesellschaft interest. Karl Benz remained as a member of the board of directors of Daimler-Benz AG until his death in 1929.

Although Daimler-Benz is best known for its Mercedes-Benz automobile brand, during World War II, it also created a notable series of engines for German aircraft, tanks, and submarines. Its cars became the first choice of many Nazi, Fascist Italian, and Japanese officials including Hermann Göring, Adolf Hitler, Benito Mussolini and Hirohito, who most notably used the Mercedes-Benz 770 luxury car. Daimler also produced parts for German arms, most notably barrels for Mauser Kar98k rifles.

Prior to World War II, Mercedes Benz gave Adolf Hitler dealer discounts. Once WW II began, Mercedes Benz production lines were almost entirely dedicated to manufacturing for the Nazi Regime.{{Cite web |last=Group |first=Mercedes-Benz |title=Our history. Our responsibility. |url=https://group.mercedes-benz.com/company/tradition/company-history/75th-anniversary-of-the-end-of-world-war-ii.html#:~:text=At%20the%20end%20of%201944,war%20or%20concentration%20camp%20inmates. |access-date=2025-03-12 |website=Mercedes-Benz Group |language=en}} During World War II, Daimler-Benz had over 60,000 concentration camp prisoners and other forced laborers to build machinery. After the war, Daimler admitted to its links and coordination with the Nazi government.

File:Daimler-Benz Logo alt.svg

In 1966, Maybach-Motorenbau GmbH merged with Mercedes-Benz Motorenbau Friedrichshafen GmbH to form Maybach Mercedes-Benz Motorenbau GmbH, under partial ownership by Daimler-Benz. The company is renamed Motoren und Turbinen-Union Friedrichshafen GmbH (MTU Friedrichshafen) in 1969.

In 1989, Daimler-Benz InterServices AG (Debis) was created to handle data processing, financial and insurance services, and real estate management for the Daimler group.{{Cite web|title=DaimlerChrysler AG – The History of Daimler-Benz AG|url=http://www.enotes.com/company-histories/daimlerchrysler-ag/history-daimler-benz-ag|access-date=27 January 2011|archive-url=https://web.archive.org/web/20101022051057/http://www.enotes.com/company-histories/daimlerchrysler-ag/history-daimler-benz-ag|archive-date=22 October 2010|url-status=dead}}

In 1995, MTU Friedrichshafen became a wholly owned subsidiary of Daimler-Benz.

File:DaimlerChryslerLogo.png

In a so-called "merger of equals," or "marriage made in heaven," according to its then CEO and architect Jürgen E. Schrempp,{{cite news | url=http://news.bbc.co.uk/2/hi/business/88965.stm | work=BBC News | title=Merger is 'a marriage made in heaven' | date=7 May 1998 | access-date=31 July 2015 | archive-url=https://web.archive.org/web/20160303052057/http://news.bbc.co.uk/2/hi/business/88965.stm | archive-date=3 March 2016 | url-status=live }} Daimler-Benz, and United States–based automobile manufacturer Chrysler Corporation, the smallest of the main three American automakers, merged in 1998 in an exchange of shares{{cite news|url=https://www.nytimes.com/1998/06/09/business/company-news-daimler-benz-and-chrysler-revise-ratio-for-stock-swap.html|title=COMPANY NEWS; DAIMLER-BENZ AND CHRYSLER REVISE RATIO FOR STOCK SWAP|date=9 June 1998|work=The New York Times|access-date=7 October 2011|archive-url=https://web.archive.org/web/20130512192715/http://www.nytimes.com/1998/06/09/business/company-news-daimler-benz-and-chrysler-revise-ratio-for-stock-swap.html|archive-date=12 May 2013|url-status=live}} and formed DaimlerChrysler AG. Valued at {{USD}}38 billion, it was the world's largest ever cross-border deal.{{cite news|title=DaimlerChrysler dawns|url=https://money.cnn.com/1998/05/07/deals/benz/|work=CNN Money|access-date=12 April 2013|date=7 May 1998|archive-url=https://web.archive.org/web/20130328183702/https://money.cnn.com/1998/05/07/deals/benz/|archive-date=28 March 2013|url-status=live}}

The terms of the merger allowed Daimler-Benz's non-automotive businesses such as Daimler-Benz InterServices AG, "debis AG" for short, to continue to pursue their respective strategies of expansion. debis AG reported revenues of $8.6 bn (DM 15.5 bn) in 1997.{{Cite web|title=Daimler-Benz and Chrysler merge|url=http://www.theautochannel.com/news/press/date/19980507/press012154.html|access-date=27 January 2011|date=7 May 1998|archive-url=https://web.archive.org/web/20101225134851/http://www.theautochannel.com/news/press/date/19980507/press012154.html|archive-date=25 December 2010|url-status=live}}

The merger was contentious with investors launching lawsuits over whether the transaction was the 'merger of equals' that senior management claimed or actually amounted to a Daimler-Benz takeover of Chrysler. A class action investor lawsuit was settled in August 2003 for US$300 million while a suit by billionaire investor activist Kirk Kerkorian was dismissed on 7 April 2005.{{cite news

|url = http://www.caranddriver.com/article.asp?section_id=30&article_id=7060

|title = DaimlerChrysler settles investor lawsuit

|date = 25 August 2003

|publisher = CarAndDriver.com

|access-date = 23 July 2007

|url-status = dead

|archive-url = https://web.archive.org/web/20070926222722/http://www.caranddriver.com/article.asp?section_id=30&article_id=7060

|archive-date = 26 September 2007}} The transaction claimed the job of its architect, Chairman Jürgen E. Schrempp, who resigned at the end of 2005 in response to the fall of the company's share price following the transaction.{{cite news

|url=http://www.businessweek.com/2000/00_23/b3684147.htm

|title=Taken for a Ride

|date=5 June 2000

|work=Bloomberg BusinessWeek

|access-date=6 November 2007

|url-status=dead

|archive-url=https://web.archive.org/web/20071021155408/http://businessweek.com/2000/00_23/b3684147.htm

|archive-date=21 October 2007}}

Another issue of contention is whether the merger delivered promised synergies and successfully integrated the two businesses. Martin H. Wiggers' concept of a platform strategy, like the VW Group's, was implemented only for a few models, so the synergy effects in development and production were low.Wiggers Martin H.: Sternstunden, Strategische Unternehmensfuehrung Nr. 2, 2000. Munich, St. Gallen 2000, ISSN 1436-5812 As late as 2002, DaimlerChrysler appeared to run two independent product lines. Later that year, the company launched products that did integrate elements from both sides of the company, including the Chrysler Crossfire, which was based on the Mercedes SLK platform and utilized Mercedes's 3.2 L V6, and the Dodge Sprinter/Freightliner Sprinter, a re-badged Mercedes-Benz Sprinter van.

In 2000, DaimlerChrysler acquired the Detroit Diesel Corporation and placed its on-highway division under Daimler Trucks North America. The off-highway division was placed under MTU Friedrichshafen to form MTU America. Detroit Diesel branding has been maintained by DTNA and MTU America. In 2005, MTU-Friedrichshafen was sold to the Swedish investment firm EQT Partners. That same year, DaimlerChrysler entered into an alliance with Mitsubishi Motors Corporation in an effort to reach the Asian market.[http://www.asiaweek.com/asiaweek/magazine/2000/0407/biz.aquisitions.html "Don't Wait For More" (boxout)] {{Webarchive|url=https://web.archive.org/web/20071124053931/http://www.asiaweek.com/asiaweek/magazine/2000/0407/biz.aquisitions.html |date=24 November 2007 }}, Murakami Mutsuko, Asiaweek vol.26, no.13, 7 April 2000, The alliance resulted in the platform sharing between the 2002-2013 Colt and first-generation Smart Forfour, but the declining performance of Mitsubishi led DaimlerChrysler to sell its shares back by 2004.[http://news.bbc.co.uk/1/hi/business/3651933.stm "DaimlerChrysler dumps Mitsubishi"], BBC News, 23 April 2004

In 2006, Chrysler reported losses of US$1.5 billion. It then announced plans to lay off 13,000 employees in mid-February 2007, close a major assembly plant and reduce production at other plants in order to restore profitability by 2008. That same year, Chrysler was overtaken by Toyota in the US market, leaving it outside of the traditional "Big Three" of US automakers for the first time.{{Cite web |last=O'Dell |first=John |date=4 January 2007 |title=Toyota speeds past Chrysler |url=https://www.latimes.com/archives/la-xpm-2007-jan-04-fi-autos4-story.html |access-date=1 June 2023 |website=Los Angeles Times |language=en-US}}

DaimlerChrysler had reportedly approached other carmakers and investment groups to sell Chrysler in early 2007. General Motors was reported to be a suitor,{{cite news|last=Healey|first=James|title=GM and Chrysler consider merger|url=http://usatoday30.usatoday.com/money/autos/2008-10-11-gm-chrysler-reports_N.htm|work=USA Today|access-date=11 April 2013|date=13 October 2008|archive-url=https://web.archive.org/web/20131022030032/http://usatoday30.usatoday.com/money/autos/2008-10-11-gm-chrysler-reports_N.htm|archive-date=22 October 2013|url-status=live}} but Daimler agreed to sell the Chrysler unit to Cerberus Capital Management in May 2007 for US$6 billion and completed the sale on 3 August 2007.{{Cite news|url=https://www.nytimes.com/2007/05/14/automobiles/14cnd-chrysler.html|title=Chrysler Group to Be Sold for $7.4 Billion|date=14 May 2007|work=The New York Times|access-date=9 November 2017|language=en-US|issn=0362-4331|archive-url=https://web.archive.org/web/20171110061849/http://www.nytimes.com/2007/05/14/automobiles/14cnd-chrysler.html|archive-date=10 November 2017|url-status=live}} The original agreement stated that Cerberus would take an 80.1 percent stake in the new company, Chrysler Holding LLC. DaimlerChrysler changed its name to Daimler AG and retained the remaining 19.9% stake in the separated Chrysler LLC.{{cite web |url=http://www.daimler.com/dccom/0-5-7145-1-858191-1-0-0-0-0-0-11979-0-0-0-0-0-0-0-0.html |title=Home – Cerberus Takes Over Majority Interest in Chrysler Group and Related Financial Services Business for EUR 5.5 Billion ($7.4 billion) from DaimlerChrysler |publisher=Daimler |access-date=27 September 2010 |url-status=dead |archive-url=https://web.archive.org/web/20091211193100/http://www.daimler.com/dccom/0-5-7145-1-858191-1-0-0-0-0-0-11979-0-0-0-0-0-0-0-0.html |archive-date=11 December 2009}}

The terms saw Daimler pay Cerberus US$650 million to take Chrysler and associated liabilities off its hands. Of the US$7.4 billion purchase price, Cerberus Capital Management was to invest US$5 billion in Chrysler Holdings and US$1.05 billion in Chrysler's financial unit. The de-merged Daimler AG received US$1.35 billion directly from Cerberus but directly invested US$2 billion in Chrysler itself. Chrysler filed bankruptcy in 2009.{{cite magazine |url=https://www.forbes.com/2009/05/06/chrysler-gm-fiat-bankruptcy-opinions-columnists-nouriel-roubini.html |first=Nouriel |last=Roubini |title=The Impact of Chrysler's Bankruptcy |date=7 May 2009 |magazine=Forbes |access-date=6 March 2014 |archive-url=https://web.archive.org/web/20131226210428/http://www.forbes.com/2009/05/06/chrysler-gm-fiat-bankruptcy-opinions-columnists-nouriel-roubini.html |archive-date=26 December 2013 |url-status=live }}

DC Aviation rose in 2007 from the previous DaimlerChrysler Aviation, an auxiliary of DaimlerChrysler AG, which was established in 1998.{{Cite web|title=DC Aviation – The Company|url=https://www.dc-aviation.com/en/unternehmen/|access-date=26 June 2020|website=dc-aviation.com|archive-date=26 May 2020|archive-url=https://web.archive.org/web/20200526055051/https://www.dc-aviation.com/en/unternehmen/|url-status=live}}

File:Daimler AG.svg

In May 2010, the Shenzhen BYD Daimler New Technology Co., Ltd., trading as "Denza" was established between BYD and Daimler{{cite web | url=https://www.reuters.com/article/china-auto-idUSL4E8GH1AX20120517 | title=Daimler, BYD hope luxury Denza will spark China e-car sales | publisher=Thomson Reuters | work=reuters.com | date=17 May 2012 | access-date=23 November 2012}} to produce luxury electric vehicles.{{cite web|url=http://chinaautoweb.com/2010/05/byd-and-daimler-in-ev-joint-venture/|title=BYD and Daimler in EV Joint Venture|publisher=ChinaAutoWeb|date=27 May 2010|access-date=31 May 2010|archive-date=22 July 2011|archive-url=https://web.archive.org/web/20110722041542/http://chinaautoweb.com/2010/05/byd-and-daimler-in-ev-joint-venture/|url-status=dead}}

In November 2014, Daimler announced it would acquire 25 percent of Italian motorcycle producer MV Agusta for an undisclosed fee.[https://www.reuters.com/article/2014/10/31/us-daimler-mv-agusta-motor-stake-idUSKBN0IK11520141031 Daimler buys into Agusta as motorbike and car tech converge] {{Webarchive|url=https://web.archive.org/web/20151013005756/http://www.reuters.com/article/2014/10/31/us-daimler-mv-agusta-motor-stake-idUSKBN0IK11520141031 |date=13 October 2015 }}. Reuters, 31 October 2014 MV Holding acquired the 25 percent of MV Agusta back from Daimler in December 2017.{{cite web|url=https://www.mvagusta.com/en/news/mv-holding-acquisitions-and-investments|title=MV holding: acquisitions and investments|publisher=mvagusta.com|date=17 December 2017|access-date=13 June 2018|archive-url=https://web.archive.org/web/20180917134815/https://www.mvagusta.com/en/news/mv-holding-acquisitions-and-investments|archive-date=17 September 2018|url-status=dead}}

On 3 August 2015, Nokia announced that it had reached a deal to sell its Here digital maps division to a consortium of three German automakers—BMW, Daimler AG, and Volkswagen Group, for €2.8 billion.{{cite web|title=Nokia sells Here maps business to carmakers Audi, BMW and Daimler|url=https://www.cnet.com/news/nokia-sells-here-maps-business-to-carmaker-consortium-of-audi-bmw-and-daimler/|website=CNET|publisher=CBS Interactive|access-date=3 August 2015|archive-url=https://web.archive.org/web/20150805002355/http://www.cnet.com/news/nokia-sells-here-maps-business-to-carmaker-consortium-of-audi-bmw-and-daimler/|archive-date=5 August 2015|url-status=live}} This was seen as an indication that the automakers were interested in automated cars.

In 2017, Daimler announced a series of acquisitions and partnerships with car startups focused on car sharing, in a move towards what it sees as the next generation of car ownership and usage.{{cite web|url=https://techcrunch.com/2017/09/28/daimler-acquires-german-p2p-carpooling-startup-flinc/?ncid=mobilenavtrend|title=Daimler acquires German P2P carpooling startup Flinc|first=Ingrid|last=Lunden|website=Techcrunch.com|date=28 September 2017 |access-date=21 October 2017|archive-url=https://web.archive.org/web/20170929125438/https://techcrunch.com/2017/09/28/daimler-acquires-german-p2p-carpooling-startup-flinc/?ncid=mobilenavtrend|archive-date=29 September 2017|url-status=live}} Part of its corporate strategy is to "transition from being an automobile manufacturer to a mobility services provider".

In April 2017 it announced a partnership with Via, a New York–based ride-sharing app, to launch a new ride-sharing service across Europe.{{cite web|url=https://www.engadget.com/2017/09/04/daimler-via-mercedes-benz-ride-sharing/|title=Daimler and Via to launch ride-sharing shuttle service in Europe|website=Engadget.com|date=4 September 2017 |access-date=21 October 2017|archive-url=https://web.archive.org/web/20170929000447/https://www.engadget.com/2017/09/04/daimler-via-mercedes-benz-ride-sharing/|archive-date=29 September 2017|url-status=live}} In September, it was announced that Daimler had led a fundraising round for car-sharing start up Turo, which is a platform that lets owners rent their vehicles out to other users.{{cite web|url=https://qz.com/1070094/car-sharing-startup-turo-raised-another-92-million-to-help-people-pay-for-their-dream-cars/|title=Car-sharing startup Turo raised another $92 million to help people pay for their dream cars|first=Alison|last=Griswold|website=Qz.com|date=6 September 2017 |access-date=21 October 2017}} It also acquired Flinc, a German startup that has built an app for peer-to-peer-style carpooling, has invested in Storedot, Careem, Blacklane, and FlixBus. It has also acquired car2go and mytaxi (now Free Now).

Li Shufu of Chinese automobile manufacturer Geely took a 9.69% stake in the company, through Tenaciou3 Prospect Investment Limited, in February 2018, making it the company's largest single shareholder. Geely is already known from its ownership of Volvo Car Corporation. In September 2018, Daimler invested $155 million in US-based electric bus and its battery management technology manufacturer Proterra.{{Cite news|url=https://www.forbes.com/sites/alanohnsman/2018/09/19/next-stop-unicorn-status-daimler-leads-155-million-round-for-electric-busmaker-proterra/#5285b47e76bf|title=Next Stop Unicorn? Daimler Leads $155 Million Round For Silicon Valley Electric Bus Maker Proterra|last=Ohnsman|first=Alan|work=Forbes|access-date=20 September 2018|language=en|archive-url=https://web.archive.org/web/20180920114636/https://www.forbes.com/sites/alanohnsman/2018/09/19/next-stop-unicorn-status-daimler-leads-155-million-round-for-electric-busmaker-proterra/#5285b47e76bf|archive-date=20 September 2018|url-status=live}}

In July 2019, BAIC Group purchased a 5% stake in Daimler, which is a reciprocal shareholder in BAIC's Hong Kong listed subsidiary.

In September 2019, Daimler announced that it would be "stopping its internal combustion engine development initiatives as part of its efforts to embrace electric vehicles."[https://www.teslarati.com/daimler-abandons-internal-combustion-engine-over-evs Daimler abandons internal combustion engine development to focus on EVs] {{Webarchive|url=https://web.archive.org/web/20201003130026/https://www.teslarati.com/daimler-abandons-internal-combustion-engine-over-evs |date=3 October 2020 }}, accessed 20 September 2019.{{better source needed|date=September 2019}}

In February 2020, Daimler partnered with Twelve to create the world's first C-pillar made with polycarbonate from CO₂ electrolysis in an effort towards a fully carbon neutral fleet.{{cite web |title=Pulse GX50 Contributes to Daimler's CO2 Made C Pillar Made from Carbon Dioxide |url=https://nowconnect.trinseo.com/pulse-gx50-contributes-to-daimlers-co2-made-c-pillar-made-from-carbon-dioxide |website=Trinseo now.connect |access-date=7 June 2020 |archive-date=7 June 2020 |archive-url=https://web.archive.org/web/20200607194307/https://nowconnect.trinseo.com/pulse-gx50-contributes-to-daimlers-co2-made-c-pillar-made-from-carbon-dioxide |url-status=live }}

In September 2020, the company was fined 875 million dollars by the United States for having violated the Clean Air Act.{{cite web| url=https://www.bbc.co.uk/news/business-54153126| title=Daimler to pay $1.5bn over emissions cheat claims in US| website=BBC News| date=14 September 2020}} It agreed to pay $1.5 billion to settle all related court actions.

In February 2021, Daimler said it planned to rename itself adopting the name of its flagship marque, Mercedes-Benz, and spun off its heavy commercial vehicles unit, Daimler Truck, into a separate listed company.{{cite web |title=Daimler To Spinoff{{sic|nolink=y}} Part Of Its Truck Business Through IPO |url=https://www.forbes.com/sites/greggardner/2021/02/03/daimler-to-spinoff-part-of-its-truck-business-through-ipo/?sh=5227b674df15 |website=Forbes |date=3 February 2021}}{{cite web |title=Daimler to spin off truck unit, sharpen investor focus on Mercedes-Benz |last=Carey |first=Nick |url=https://www.reuters.com/article/daimler-trucks-divestiture/update-2-daimler-to-spin-off-truck-unit-give-clear-investor-focus-on-mercedes-benz-idUSL8N2K95JQ |work=Reuters |access-date=4 February 2021 |date=3 February 2021}}{{cite web |title=Automaker Daimler to spin off trucks business, change name |url=https://ca.finance.yahoo.com/news/automaker-daimler-spin-off-trucks-180015634.html |work=Yahoo Finance Canada |access-date=4 February 2021 |date=3 February 2021 |archive-date=7 February 2021 |archive-url=https://web.archive.org/web/20210207174614/https://ca.finance.yahoo.com/news/automaker-daimler-spin-off-trucks-180015634.html |url-status=dead }} Daimler Truck is listed on the Frankfurt Stock Exchange and its first trading day was on 10 December 2021.{{cite web |title=Daimler Truck spin-off trades higher in market debut in Frankfurt |url=https://www.cnbc.com/2021/12/10/daimler-truck-unit-spinoff-starts-trading-on-the-frankfurt-exchange.html |website=CNBC |date=10 December 2021}}{{cite web |title=Daimler Truck, separated from Mercedes-Benz cars, starts trading shares. |url=https://www.nytimes.com/2021/12/10/business/economy/daimler-truck-shares-trading.html |website=The New York Times |date=10 December 2021}}{{cite web |title=Daimler Truck Gains in Debut After Historic Split From Mercedes |url=https://www.bloomberg.com/news/articles/2021-12-10/daimler-truck-spinoff-from-mercedes-heralds-hope-for-value-gains |website=Bloomberg |date=10 December 2021}}{{cite web |title=Daimler Truck spin-off already unlocking value, Daimler CEO says |url=https://www.reuters.com/markets/deals/daimler-truck-spin-off-already-unlocking-value-daimler-ceo-says-2021-12-10/ |website=Reuters |date=10 December 2021}}

In the 2021 review of WIPO's annual World Intellectual Property Indicators Daimler ranked 8th in the world, with 65 of its designs in industrial design registrations being published under the Hague System during 2020.{{Cite web|title=World Intellectual Property Indicators 2021|url=https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf|url-status=live|access-date=30 November 2021|website=WIPO|archive-url=https://web.archive.org/web/20211108113717/https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf |archive-date=8 November 2021 }} This position is up on its previous 10th-place ranking in 2019.{{Cite book|author1=World Intellectual Property Organization|url=https://www.wipo.int/publications/en/details.jsp?id=4526|title=World Intellectual Property Indicators 2020|website=www.wipo.int|publisher=World Intellectual Property Organization (WIPO)|year=2020|isbn=9789280532012|series=World IP Indicators (WIPI)|language=en|doi=10.34667/tind.42184|access-date=26 August 2021}}

On 28 January 2022, CEO Ola Källenius announced that Daimler will be rebranded as Mercedes-Benz to pursue a higher valuation for the company as it shifts deeper into high-tech electric vehicles.{{cite web |title=Daimler AG to rebrand as Mercedes-Benz on Feb. 1 |first1=Victoria |last1=Waldersee |first2=Ilona |last2=Wissenba |editor1-first=Tomasz |editor1-last=Janowski |url=https://www.reuters.com/business/autos-transportation/daimler-ag-rebrand-mercedes-benz-feb-1-2022-01-28/ |work=Reuters |access-date=31 January 2022 |date=28 January 2022}}{{cite web |title=Daimler CEO Eyes Tech Valuations as It Rebrands to Mercedes |url=https://www.bloomberg.com/news/articles/2022-01-28/daimler-ceo-eyes-tech-valuations-amid-rebranding-to-mercedes |website=Bloomberg |date=28 January 2022}}{{cite web |title=Daimler eyes tech valuations as it rebrands to Mercedes-Benz |url=https://europe.autonews.com/automakers/daimler-eyes-tech-valuations-it-rebrands-mercedes-benz |website=Automotive News Europe |date=28 January 2022}} On 1 February 2022, Daimler officially changed its registered company name to Mercedes-Benz Group AG.{{cite web |title=Daimler embarks on a new era as Mercedes-Benz Group |url=https://www.automotiveworld.com/news-releases/daimler-embarks-on-a-new-era-as-mercedes-benz-group/ |website=Automotive World |date=1 February 2022}}{{cite web |title=Daimler rebranded as Mercedes-Benz AG |url=https://www.autocar.co.uk/car-news/business-finance-and-corporate/daimler-rebranded-mercedes-benz-ag |website=Autocar |date=1 February 2022}}{{cite web |title=Daimler rebranded as Mercedes-Benz AG |url=https://www.businesswire.com/news/home/20220131005875/en/Daimler-Embarks-on-a-New-Era-as-Mercedes-Benz-Group |website=Business Wire |date=1 February 2022}}

Sales of Mercedes-Benz Group vehicles in 2023 – 2,491,600 (+1.5%). Sales of superior products increased: Mercedes-Maybach (+19%), G-Class (+11%) and Mercedes-AMG (+4%). Fully electric Mercedes-Benz passenger car sales rose by 73% during the year. Only Core segment sales declined by 2%, with 1,096,800 units sold due to supplier bottlenecks and the transition to the new E-Class.{{Cite web|language=en|url=https://www.automotiveworld.com/news-releases/mercedes-benz-group-sales-rise-to-2491600-cars-and-vans-in-2023/|title=Mercedes-Benz Group sales rise to 2,491,600 cars and vans in 2023|website=Automotive World|date=11 January 2024 |access-date=2024-02-25|archive-date=2024-02-25|archive-url=https://web.archive.org/web/20240225201634/https://www.automotiveworld.com/news-releases/mercedes-benz-group-sales-rise-to-2491600-cars-and-vans-in-2023/}}

The key trends for the Mercedes-Benz Group are (as at the financial year ending 31 December):{{Cite web |title=Daimler Financial Data |url=https://www.boerse.de/fundamental-analyse/Daimler-Aktie/DE0007100000 |website=boerse.de}}{{Cite web |title=Mercedes-Benz Annual Reports since 1979 |url=https://group.mercedes-benz.com/investors/reports-news/annual-reports/download/ |access-date=28 November 2023 |website=Mercedes-Benz Group |language=en}}

Ola Källenius became the Chairman of Mercedes-Benz Group and Head of Mercedes-Benz Cars on 22 May 2019.{{Cite web|last=Daimler|title=Ola Källenius - Biography|url=https://www.daimler.com/company/corporate-governance/board-of-management/kaellenius/|access-date=2 May 2021|website=Daimler|language=en}} {{as of|2018|05}}, the members of the Board of Management of Mercedes-Benz Group AG were:{{Cite web |url=https://www.daimler.com/company/corporate-governance/board-of-management/ |title=The Board of Management of Daimler AG |access-date=24 May 2018 |archive-url=https://web.archive.org/web/20180812041307/https://www.daimler.com/company/corporate-governance/board-of-management/ |archive-date=12 August 2018 |url-status=dead }}

• Ola Källenius: Chairman of the Board of Management of Mercedes-Benz Group AG and Mercedes-Benz AG.
• Renata Jungo Brüngger: Integrity and Legal Affairs.
• Jörg Burzer: Production and Supply Chain Management.
• Sabine Kohleisen: Human Resources and Director of Labor Relations.
• Markus Schäfer: Chief Technology Officer responsible for Development and Purchasing.
• Britta Seeger: Mercedes-Benz Cars Marketing and Sales.
• Hubertus Troska: Greater China.
• Harald Wilhelm: Finance and Controlling and Head of Mercedes-Benz Mobility.

The following structure is based on The German Federal Financial Supervisory Authority (BaFin){{cite web |url=https://portal.mvp.bafin.de/database/AnteileInfo/aktiengesellschaft.do?cmd=zeigeAktiengesellschaft&id=40001588# |title=Details zum Emittent: Mercedes-Benz Group AG |publisher=BaFin |access-date=3 March 2025}} and Mercedes-Benz's{{cite web |url=https://group.mercedes-benz.com/investors/share/shareholder-structure/#:~:text=The%20Chinese%20BAIC%20Group%20currently,Investment%20Authority%20(since%201974) |title=Overview of Mercedes-Benz Group AG shareholders. |publisher=Mercedes-Benz |access-date=3 March 2025}} site data.

• BAIC Group: a Chinese state-owned automobile manufacturer 9.98%
• Li Shufu with Tenaciou3 Prospect Investment Limited: 9.69%
• Morgan Stanley: 7.87%
• Kuwait Investment Authority: 5.57%
• BlackRock, Inc.: 5.35%
• Retail investors: 32.23%
• Institutional investors: 29.31

{{main|Airbus}}

In March 2010, Daimler owned a 22.5% share of EADS.{{cite press release|url=http://www.prnewswire.com/news-releases/daimler-ag-and-investor-consortium-continue-agreement-on-eads-88532782.html|title=Daimler AG and Investor Consortium Continue Agreement on EADS|first=Daimler Corporate|last=Communications|website=Prnewswire.com|access-date=2 June 2017}}

In April 2013, Daimler sold its shares in EADS,{{cite web|url=http://ar2013.daimler.com/dcx_gb2013/static/export/docs/Daimler-AR2013_Annual-Report_performance-measurement-system.pdf|title=Establishment of Daimler Trucks and Buses China Ltd.|website=Ar2013.daimler.com|access-date=21 October 2017|archive-url=https://web.archive.org/web/20160304224300/http://ar2013.daimler.com/dcx_gb2013/static/export/docs/Daimler-AR2013_Annual-Report_performance-measurement-system.pdf|archive-date=4 March 2016|url-status=dead}} and the same year, EADS restructured itself into a new aerospace company named Airbus.

• Wilhelm Kissel (1926–1942)
• Wilhelm Haspel (1942–1952)
• Heinrich C. Wagner (1952)
• Fritz Koenecke (1952–1960)
• Walter Hitzinger (1961–1966)
• Joachim Zahn (1966–1979)
• Gerhard Prinz (1980–1983)
• Werner Breitschwerdt (1983–1987)
• Edzard Reuter (1987–1995)
• Jürgen E. Schrempp (1995–1998)

• Jürgen E. Schrempp (1998–2006)
• Robert James Eaton (co-CEO, 1998–2000)
• Dieter Zetsche (2006–2007)

• Dieter Zetsche (2007–2019)
• Ola Källenius (2019–2022)

• Ola Källenius (since 2022)

On 5 March 2015, Daimler AG announced a 1,200-job package to the North Charleston region for its van plant, to allow the company to start manufacturing Mercedes-Benz Sprinter vans from scratch to meet demand in North America. From 2010, these vans were set up in Germany, then shipped to the United States partially disassembled for reassembly to avoid import tariffs. A Daimler official said that the Sprinter's popularity in North America was making that process less efficient. The North Charleston plant had been employing only 100 workers. The Sprinter is available on the U.S. market as a panel van, crew bus and chassis in several variants with three lengths and roof heights, six-cylinder diesel or gasoline engines. The Sprinter has been assembled and sold in the United States since 2001.{{cite web|url=http://www.live5news.com/story/28278626/mercedes-announces-500-million-expansion-of-n-charleston-plant-new-jobs|title=Mercedes announces $500 million expansion of N. Charleston plant, new jobs|website=Live5News.com|date=6 March 2015 |access-date=2 June 2017|archive-url=https://web.archive.org/web/20170620025030/http://www.live5news.com/story/28278626/mercedes-announces-500-million-expansion-of-n-charleston-plant-new-jobs|archive-date=20 June 2017|url-status=live}}

File:Werk Sindelfingen aerial.jpg, Germany.]]

The Mercedes-Benz Group sells automobiles under the following brands worldwide:

• Mercedes-Benz Cars
• Mercedes-Benz
• Mercedes-AMG – High performance vehicles
• Mercedes-Maybach – Introduced in November 2014, previously sold as Maybach until 2012{{cite news |last=Schultz |first=Jonathan |date=16 August 2012 |title=At Last, the Maybach Is Priceless |url=http://wheels.blogs.nytimes.com/2012/08/16/at-last-the-maybach-is-priceless/ |url-status=live |archive-url=https://web.archive.org/web/20130123150710/http://wheels.blogs.nytimes.com/2012/08/16/at-last-the-maybach-is-priceless/ |archive-date=23 January 2013 |access-date=1 February 2013 |work=The New York Times}}
• Smart
• Mercedes-Benz Vans
• Mercedes-Benz (vans group)
• Mercedes-Benz Mobility
• Mercedes-Benz Bank
• Mercedes-Benz Financial Services
• Others
• Mercedes AMG High Performance Powertrains (builds engines for Formula One racing)

• Share Now - Now part of Stellantis

The Mercedes-Benz Group has a worldwide network of production plants and research centers. The following list describes all locations around the world.

{{notelist|notes=

{{efn|name=fn1|As of January 2024}}

{{efn|name=fn2|Excluding employees in research and development}}

}}

{{Update|part=section|date=January 2025}}

In 2015, Daimler held interests in the following companies:

• 89.29% Mitsubishi Fuso Truck and Bus Corporation of Japan
• 12% Beijing Automotive Group (BAIC)
• 15% KAMAZ of Russia
• 20% Aston Martin Lagonda

Until the end of 2011, the company had also held shares in McLaren Group.{{Cite web|date=4 January 2012|title=Daimler no longer a shareholder in McLaren – Motorsport Week|url=https://www.motorsportweek.com/2012/01/04/5228/|accessdate=2 May 2021|language=en-GB}} Daimler held 25% of MV Agusta of Italy until 2017.{{cite news|title=Daimler buys into Agusta as motorbike and car tech converge|url=https://www.reuters.com/article/2014/10/31/us-daimler-mv-agusta-motor-stake-idUSKBN0IK11520141031|work=Reuters|access-date=17 June 2015|date=31 October 2014|archive-url=https://web.archive.org/web/20151013005756/http://www.reuters.com/article/2014/10/31/us-daimler-mv-agusta-motor-stake-idUSKBN0IK11520141031|archive-date=13 October 2015|url-status=dead}} Daimler sold its 50% stake in Engine Holding, to its joint venture partner, Rolls-Royce Holdings in 2014. It is now called Rolls-Royce Power Systems AG. Daimler used to own 50.1% Automotive Fuel Cell Cooperation of Canada but the joint venture was closed in 2018.

From 1986 to 1989, Daimler produced the Mercedes-Benz W123 (200 and 230E) sedans in China under a joint venture with FAW Group, with 828 units assembled in Changchun.{{cite web | url=http://www.chinadaily.com.cn/china/cd30th/2011-06/01/content_12632372.htm | title=The Cherokees that sparked revolution | publisher=China Daily | work=chinadaily.com.cn | date=1 June 2011 | access-date=9 December 2014 | last = Sutcliffe | first = Ashley}}{{cite web | url = http://auto.cnfol.com/110707/169,1684,10214074,00.shtml | title = 比奥迪国产早1年 奔驰E级9代车型历史解析 | trans-title = A year before the Audi: A history of nine generations of the Mercedes E-class | language = zh | publisher = www.cnfol.com | date = 7 July 2011 | access-date = 11 December 2014 | archive-date = 3 March 2016 | archive-url = https://web.archive.org/web/20160303223450/http://auto.cnfol.com/110707/169,1684,10214074,00.shtml | url-status = dead }}

Beijing Jeep was a joint venture between Chrysler and BAIC Motor. After DaimlerChrysler was formed, its legal name was changed to Beijing Benz in 2004, and it started producing Mercedes-Benz models in 2006.{{cite news|url= http://www.chinadaily.com.cn/english/doc/2004-12/07/content_397951.htm |first= Yu |last=Qiao |title=JV renamed Beijing Benz-DaimlerChrysler |newspaper=China Daily |date=7 December 2004 |access-date=9 March 2011}}{{cite web |url=http://www.mercedes-benz.com.cn/content/china/mpc/mpc_china_website/enng/home_mpc/passengercars/home/passengercars_world/about_company/daimler.html |title=Daimler Northeast Asia |publisher=Mercedes-Benz China | archive-url=https://web.archive.org/web/20101229215522/http://www.mercedes-benz.com.cn/content/china/mpc/mpc_china_website/enng/home_mpc/passengercars/home/passengercars_world/about_company/daimler.html |archive-date=29 December 2010 |url-status=dead }} The partnership has continued during the Daimler AG era.

In February 2013, Daimler acquired a 12% stake in BAIC Motor, becoming the first western car manufacturer to own a stake in a Chinese company.{{cite web|last=Bryant|first=Chris|title=Daimler takes stake in Chinese carmaker|url=http://www.ft.com/cms/s/0/d9c1c412-6c65-11e2-b774-00144feab49a.html#axzz2Q8xhuCL2|work=Financial Times|access-date=11 April 2013|date=1 February 2013|archive-date=13 April 2020|archive-url=https://web.archive.org/web/20200413045034/https://www.ft.com/content/d9c1c412-6c65-11e2-b774-00144feab49a#axzz2Q8xhuCL2|url-status=live}}

Daimler works with China's Beiqi Foton (a subsidiary of BAIC) to build Auman trucks.{{cite news |url=http://chinaautoweb.com/2010/07/foton-and-daimler-in-truck-joint-venture/ |title=Foton and Daimler in Truck Joint Venture |publisher=ChinaAutoWeb.com |access-date=26 July 2010 |archive-url=https://web.archive.org/web/20110722041733/http://chinaautoweb.com/2010/07/foton-and-daimler-in-truck-joint-venture/ |archive-date=22 July 2011 |url-status=dead }}

Daimler has partnered with Force Motors since the 1950s, they let Force Motors use the OM616 on the Force Gurkha and Trax.

In 2007 Daimler created a joint venture with Fujian Motors Group and China Motor Corporation and created Fujian Benz (originally Fujian Daimler Automotive Co.).

Between 1990 and 2010 SsangYong partnered with Daimler-Benz. The deal was for SsangYong to develop an SUV with Mercedes-Benz technology. This was supposedly to allow SsangYong to gain footholds in new markets without having to build their own infrastructure (utilizing existing Mercedes-Benz networks) while giving Mercedes a competitor in the then-booming SUV market.{{cite web |url=http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=8548&vf=1 |title=Musso-Mercedes match was a rocky road - www.drive.com.au |publisher=Drive.com.au |date=18 May 2000 |access-date=19 September 2009 |archive-date=31 March 2019 |archive-url=https://web.archive.org/web/20190331131131/https://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=8548&vf=1 |url-status=live }} This resulted in the Musso, which was sold first by Mercedes-Benz and later by SsangYong.{{cite web |url=http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=8548&vf=1 |title=Musso-Mercedes match was a rocky road |author=David Morley |publisher=Fairfax Media |date=18 May 2000 |access-date=21 March 2011 |archive-date=31 March 2019 |archive-url=https://web.archive.org/web/20190331131131/https://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=8548&vf=1 |url-status=live }} SsangYong further benefited from this alliance, long after Daimler-Benz stopped selling the Musso, producing a badge engineered version of the Mercedes-Benz MB100, the Istana and using Daimler designs in many other models, including the second-generation Korando (engine and transmission), the Rexton (transmission),{{cite web |url=http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=8117&vf=1 |title=Old-fashioned values |author=Jonathan Hawley |publisher=Fairfax Media |date=4 July 2004 |access-date=21 March 2011 |archive-date=31 March 2019 |archive-url=https://web.archive.org/web/20190331131142/https://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=8117&vf=1 |url-status=live }} the Chairman H (chassis and transmission){{cite web |url=http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=9590&vf=1 |title=SsangYong Chairman CM600S |author=Bruce Newton |publisher=Fairfax Media |date=10 May 2005 |access-date=21 March 2011 |archive-date=31 March 2019 |archive-url=https://web.archive.org/web/20190331131140/https://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=9590&vf=1 |url-status=live }} and the Kyron (transmission).{{cite web |url=http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=12193&vf=1 |title=SsangYong Kyron |author=Bruce Newton |publisher=Fairfax Media |date=31 May 2006 |access-date=21 March 2011 |archive-date=24 February 2015 |archive-url=https://web.archive.org/web/20150224170131/http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=12193&vf=1 |url-status=live }} Ssangyong Also Partnered with Daewoo Motors to sell the chairman, Korando, Istana, and Musso to the rest of South Korea and Asia, Ssangyong later partnered with SAIC (Roewe) to rebadge the Chairman W in china as the Roewe R95/850 and the Kyron as Roewe W5 and also use the Mercedes-Benz 5G-Tronic transmission for the W5, SAIC has been working with Daimler since the 1964 with the Shanghai SH760 using a modified W121 chassis. Micro another company that rebadged Ssangyong's like Kyron, Actyon and Rexton using Mercedes-Benz engines.

On 7 April 2010, Renault-Nissan executives, Carlos Ghosn and Dieter Zetsche, announced an intercourse between the three companies.{{cite news

|url=https://www.wsj.com/articles/SB10001424052702303591204575169883829785858

|title=Daimler, Nissan, Renault Set Small-Car Cooperation

|date=7 April 2010

|work=The Wall Street Journal

|access-date=7 April 2010

|first=Sebastian

|last=Moffett

|archive-url=https://web.archive.org/web/20150622031423/http://www.wsj.com/articles/SB10001424052702303591204575169883829785858

|archive-date=22 June 2015

|url-status=live

}} The first fruits of the alliance in 2012 included engine sharing (Infiniti Q50 utilising Mercedes diesel engines){{cite web|title=Mercedes engines for new Infiniti Q50|url=http://cars.uk.msn.com/news/mercedes-engines-for-new-infiniti-q50|work=MSN Autos|access-date=11 April 2013|date=7 February 2013|archive-url=https://web.archive.org/web/20131022032545/http://cars.uk.msn.com/news/mercedes-engines-for-new-infiniti-q50|archive-date=22 October 2013|url-status=dead}} and a re-badged Renault Kangoo being sold as a Mercedes-Benz Citan.{{cite web|title=Mercedes-Benz Citan (2013 – )|url=http://vans.honestjohn.co.uk/van-reviews/mercedes-benz/citan-2013/|work=Honest John|access-date=11 April 2013|date=18 March 2013|archive-url=https://web.archive.org/web/20130426035152/http://vans.honestjohn.co.uk/van-reviews/mercedes-benz/citan-2013/|archive-date=26 April 2013|url-status=dead}}

{{main|Mercedes-EQ}}

Daimler AG and the utility company RWE AG were set in 2009 to begin a joint electric car and charging station test project in the German capital, Berlin, called "E-Mobility Berlin."{{cite web|url=http://www.autoblog.com/2008/09/05/daimler-announces-deal-with-rwe-500-berlin-charging-points-lit|title=Daimler announces deal with RWE, 500 Berlin charging points, lithium Smart|publisher=Autoblog.com|access-date=1 April 2015|archive-url=https://web.archive.org/web/20150409100319/http://www.autoblog.com/2008/09/05/daimler-announces-deal-with-rwe-500-berlin-charging-points-lit/|archive-date=9 April 2015|url-status=live}}

Following trials in 2007 and then with Tesla in 2009,{{cite web|last=KRAEMER|first=Susan|title=Smart EV Tries Tesla Batteries in Next U.K.Trial|url=http://gas2.org/2009/08/09/smart-ev-tries-tesla-batteries-in-next-uktrial/|work=Gas 2|access-date=11 April 2013|date=9 August 2009|archive-url=https://web.archive.org/web/20131022052733/http://gas2.org/2009/08/09/smart-ev-tries-tesla-batteries-in-next-uktrial/|archive-date=22 October 2013|url-status=dead}}{{cite magazine|url=https://www.wired.com/2010/09/ff_tesla/ |title=How Elon Musk Turned Tesla into the Car Company of the Future |first=Joshua |last=Davis |date=27 September 2010 |magazine=Wired |access-date=10 October 2016 |archive-url=https://web.archive.org/web/20160624053602/http://www.wired.com/2010/09/ff_tesla/ |archive-date=24 June 2016 |url-status=live}} Daimler is building a production Smart electric drive car using Tesla's battery technology.{{cite magazine|last=SQUATRIGLIA|first=Chuck|title=Tesla Motors Joins Daimler on a Smart EV|url=https://www.wired.com/autopia/2009/01/tesla-motors-jo/|magazine=Wired|access-date=11 April 2013|date=13 January 2009|archive-url=https://web.archive.org/web/20130401052027/http://www.wired.com/autopia/2009/01/tesla-motors-jo/|archive-date=1 April 2013|url-status=live}} Daimler temporarily invested in Tesla, saving it from bankruptcy.{{cite news |url=http://www.sfgate.com/business/article/Elon-Musk-Tesla-was-founded-on-2-false-ideas-7955528.php |title=Elon Musk: Tesla was founded on 2 false ideas, and survived anyway |first=David R. |last=Baker |work=San Francisco Chronicle |date=31 May 2016 |access-date=10 August 2016 |archive-url=https://web.archive.org/web/20160814042637/http://www.sfgate.com/business/article/Elon-Musk-Tesla-was-founded-on-2-false-ideas-7955528.php |archive-date=14 August 2016 |url-status=live }}

Daimler's joint venture with BYD{{cite news |url=http://chinaautoweb.com/2010/05/byd-and-daimler-in-ev-joint-venture/ |title=BYD and Daimler in EV Joint Venture |publisher=ChinaAutoWeb.com |access-date=26 July 2010 |archive-url=https://web.archive.org/web/20110722041542/http://chinaautoweb.com/2010/05/byd-and-daimler-in-ev-joint-venture/ |archive-date=22 July 2011 |url-status=dead }} has resulted in the creation of the new brand Denza.

In 2016, Daimler subsidiary ACCUMOTIVE announced their stationary batteries, to store up to 20 kWh of solar power for later use.{{cite web |url=https://techcrunch.com/2016/04/28/mercedes-home-batteries-are-a-potential-rival-for-teslas-powerwall/ |title=Mercedes home batteries are a potential rival for Tesla's Powerwall |author=Kristen Hall-Geisler |date=28 April 2016 |publisher=AOL |work=TechCrunch |access-date=30 April 2016 |archive-url=https://web.archive.org/web/20160429124122/http://techcrunch.com/2016/04/28/mercedes-home-batteries-are-a-potential-rival-for-teslas-powerwall/ |archive-date=29 April 2016 |url-status=live }} Daimler plans to invest €1.5 billion in battery technology,{{cite web|url=https://electrek.co/2016/03/01/daimler-500-million-battery-factory-germany/|title=Daimler announces a €500 million investment in a new battery factory in Germany|date=1 March 2016|website=Electrek.co|access-date=21 October 2017|archive-url=https://web.archive.org/web/20171021220309/https://electrek.co/2016/03/01/daimler-500-million-battery-factory-germany/|archive-date=21 October 2017|url-status=dead}}{{cite web|url=http://www.autonews.com/article/20161012/OEM01/161019948/daimler-to-rein-in-investments-after-evs-prompt-surge|title=Daimler to rein in investments after EVs prompt surge|website=Autonews.com|date=12 October 2016|access-date=21 October 2017|archive-url=https://web.archive.org/web/20180831105149/http://www.autonews.com/article/20161012/OEM01/161019948/daimler-to-rein-in-investments-after-evs-prompt-surge|archive-date=31 August 2018|url-status=live}} and unveiled a factory in Kamenz in May 2017.{{cite web|url=https://electrek.co/2017/05/22/daimler-battery-gigafactory-electric-vehicles/|title=Daimler unveils its own new battery Gigafactory for electric vehicles|publisher=Electrek|date=22 May 2017|access-date=22 May 2017|archive-url=https://web.archive.org/web/20170528103437/https://electrek.co/2017/05/22/daimler-battery-gigafactory-electric-vehicles/|archive-date=28 May 2017|url-status=dead}}

In September 2019, Daimler redirected its internal combustion engine development initiatives to focus on electric vehicle technologies, leaving electric propulsion rather less of an "alternative" and more the Daimler mainline. Their Research and Development department has developed a compostable battery that uses graphene-based organic cell chemistry. This means that no rare, toxic metals are needed for the battery, which makes it 100% recyclable.{{cite web |last1=Kedem |first1=Kfir |title=Mercedes-Benz' New 100% Recyclable Battery |url=https://www.auto-trendy.com/post/mercedes-benz-new-100-recyclable-battery |website=Automotive Trendy |date=5 May 2020 |access-date=30 May 2020 |archive-date=29 July 2020 |archive-url=https://web.archive.org/web/20200729030445/https://www.auto-trendy.com/post/mercedes-benz-new-100-recyclable-battery |url-status=live }}

Since 2019, fully electric cars have been released through the Mercedes-EQ brand.{{Cite web |title=Mercedes-Benz - Fully Electric Vehicles |url=https://www.mbusa.com/en/eq-electric-cars |access-date=2023-12-13 |website=www.mbusa.com |language=en}}

Daimler has been involved with fuel cell vehicle development for some time, with a number of research and concept vehicles shown and demonstrated, the first being the 2002 Mercedes-Benz F-Cell car and the Mercedes-Benz Citaro hydrogen bus. In 2013, the Renault-Nissan/Daimler alliance was joined by Ford to further develop the fuel cell technology with an aim for production by 2017.{{cite news|last=Ingram|first=Antony|title=Daimler, Ford, Nissan Agree To Share Hydrogen Fuel-Cell Costs For 2017 Or Later|url=https://articles.washingtonpost.com/2013-01-28/news/36590676_1_fuel-cell-vehicles-fuel-cell-zero-emission|newspaper=The Washington Post|access-date=11 April 2013|date=28 January 2013|url-status=dead|archive-url=https://web.archive.org/web/20130419213554/http://articles.washingtonpost.com/2013-01-28/news/36590676_1_fuel-cell-vehicles-fuel-cell-zero-emission|archive-date=19 April 2013}}{{cite news|title=Ford, Renault-Nissan and Daimler agree fuel cell deal|url=https://www.bbc.co.uk/news/business-21234234|work=BBC News|access-date=11 April 2013|date=28 January 2013|archive-url=https://web.archive.org/web/20130404201855/http://www.bbc.co.uk/news/business-21234234|archive-date=4 April 2013|url-status=live}}

Mercedes-Benz launched its first passenger car model equipped with a hybrid drive system in summer 2009, the Mercedes-Benz S-Class 400 Hybrid.{{cite web|url=http://www.daimler.com/dccom/0-5-876574-1-886072-1-0-0-0-0-0-8-876574-0-0-0-0-0-0-0.html |title=Newsroom | Daimler > Sustainability |publisher=Daimler |access-date=1 May 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090401124105/http://www.daimler.com/dccom/0-5-876574-1-886072-1-0-0-0-0-0-8-876574-0-0-0-0-0-0-0.html |archive-date=1 April 2009 }} and the Citaro Hybrid bus in 2007. Daimler Trucks and Mitusbishi Fuso have also trialed various hybrid models including the Mitsubishi Fuso Canter Eco Hybrid and Mitsubishi Fuso Aero Star Aero Star Eco Hybrid bus.{{Cite web|title=PRESS RELEASE|url=https://www.mitsubishi-fuso.com/oa/en/press/071025/071025-eco.html|access-date=2 May 2021|website=www.mitsubishi-fuso.com}}

Daimler AG is involved in a joint project with Archer Daniels Midland Company and Bayer CropScience to develop the semi-evergreen shrub jatropha curcas as a biofuel.{{cite web

|url=http://www.daimler.com/dccom/0-5-7153-1-1035042-1-0-0-0-0-0-8-7145-0-0-0-0-0-0-1.html

|title=Archer Daniels Midland Company, Bayer CropScience and Daimler to Cooperate in Jatropha Biodiesel Project

|publisher=DaimlerChrysler

|url-status=dead

|archive-url=https://web.archive.org/web/20090323062030/http://www.daimler.com/dccom/0-5-7153-1-1035042-1-0-0-0-0-0-8-7145-0-0-0-0-0-0-1.html

|archive-date=23 March 2009

}}

{{main|Mercedes-Benz in Formula One}}

On 16 November 2009, Daimler and Aabar Investments purchased a 75.1% stake in Brawn GP (Daimler holding 45.1%). The company was rebranded as Mercedes GP with its base in Brackley, UK and Ross Brawn remaining team principal.{{cite magazine|title=Mercedes takes over Brawn|url=http://www.autosport.com/news/report.php/id/80174|last=Straw|first=Edd|magazine=Autosport|date=16 November 2009|access-date=16 November 2009|archive-url=https://web.archive.org/web/20091119031821/http://www.autosport.com/news/report.php/id/80174|archive-date=19 November 2009|url-status=dead}} The Brawn purchase led to Daimler selling back its stake in McLaren in stages, completed in 2011.{{cite news|title=McLaren buy back 40% stake of company from Mercedes|url=https://www.theguardian.com/sport/2010/mar/18/mercedes-mclaren-shares-formula-one|newspaper=The Guardian|access-date=14 July 2014|date=18 March 2010|archive-url=https://web.archive.org/web/20141129100740/http://www.theguardian.com/sport/2010/mar/18/mercedes-mclaren-shares-formula-one|archive-date=29 November 2014|url-status=live}} Mercedes continued to provide sponsorship and engines to McLaren until 2014.{{cite news|last1=Benson|first1=Andrew|title=Formula 1: Honda to return in 2015 as McLaren engine supplier|url=https://www.bbc.com/sport/0/formula1/22551204|work=BBC Sport|access-date=14 July 2014|date=19 May 2013|archive-url=https://web.archive.org/web/20140715021720/http://www.bbc.com/sport/0/formula1/22551204|archive-date=15 July 2014|url-status=live}}

Prior to the 2011 season, Daimler and Aabar Investments purchased the remaining 24.9% stake owned by the team management in February 2011.{{cite news|title=Daimler completes team takeover|url=http://www.autosport.com/news/report.php/id/89666|work=Autosport|publisher=Haymarket Publications|first=Jonathan|last=Noble|date=28 February 2011|access-date=28 February 2011|archive-url=https://web.archive.org/web/20110303085921/http://www.autosport.com/news/report.php/id/89666|archive-date=3 March 2011|url-status=dead}} In November 2012, Aabar Investments sold its remaining shares, leaving the team (rebranded as Mercedes AMG Petronas F1 Team) wholly Daimler-owned.{{cite news|last1=Kassem|first1=Mahmoud|title=Aabar Sells Stake in Mercedes Formula One Team to Daimler|url=https://www.bloomberg.com/news/2012-11-19/aabar-sells-stake-in-mercedes-formula-one-team-to-daimler-unit.html|publisher=Bloomberg News|access-date=14 July 2014|date=19 November 2012|archive-url=https://web.archive.org/web/20140715011550/http://www.bloomberg.com/news/2012-11-19/aabar-sells-stake-in-mercedes-formula-one-team-to-daimler-unit.html|archive-date=15 July 2014|url-status=live}}

Daimler also owns Mercedes AMG High Performance Powertrains which, as of 2024, supplied engines to Aston Martin,{{cite magazine|last1=Elizalde|first1=Pablo|title=Force India to run F1 Mercedes engines from 2014 onwards|url=http://www.autosport.com/news/report.php/id/106419|magazine=Autosport|access-date=14 July 2014|date=28 March 2013|archive-url=https://web.archive.org/web/20141010024731/http://www.autosport.com/news/report.php/id/106419|archive-date=10 October 2014|url-status=dead}} Williams,{{cite magazine|last1=Straw|first1=Edd|title=Williams to use Mercedes engines from 2014 Formula 1 season|url=http://www.autosport.com/news/report.php/id/107758|magazine=Autosport|access-date=14 July 2014|date=30 May 2013|archive-url=https://web.archive.org/web/20140502013639/http://www.autosport.com/news/report.php/id/107758|archive-date=2 May 2014|url-status=dead}} and McLaren, in addition to Mercedes AMG Petronas.

The O-Bahn system was conceived by Daimler-Benz to enable buses to avoid traffic congestion by sharing tram tunnels in the German city of Essen.{{cite journal|journal=Transit Australia |date=July 1997|title =Guided Busway Development}} However, the project did not materialise there; the project was built in the Australian city of Adelaide.

On 1 April 2010, Daimler AG's German and Russian subsidiaries each pleaded guilty to two counts of bribery charges brought by the U.S. Justice Department and the U.S. Securities and Exchange Commission. The parent company made a US$185 million settlement, but the company and its Chinese subsidiary remained subject to a two-year deferred prosecution agreement requiring further cooperation with regulators, adherence to internal controls and meeting other terms before final sentencing. Daimler would face harsher penalties should it fail to meet the terms of the agreement during the two-year period.

Additionally, Louis J. Freeh, a former director of the Federal Bureau of Investigation, served as an independent monitor to oversee Daimler's compliance with anti-bribery laws.

U.S. prosecutors accused key executives of Daimler, Daimler subsidiaries, and Daimler affiliates of illegally showering foreign officials with money and gifts between 1998 and 2008 to secure government contracts around the world. The investigation for the case revealed that Daimler improperly paid some $56 million in bribes related to more than 200 transactions in at least 22 countries (including China, Russia, Turkey, Hungary, Greece, Latvia, Serbia and Montenegro, Egypt, and Nigeria, among other places) that, in return, awarded the company $1.9 billion in revenue and at least $91.4 million in illegal profits.{{cite news |author=Jeremy Pelofsky |url=https://www.reuters.com/article/idUSTRE6303WY20100401 |title=U.S. judge OKs settlement in Daimler bribery case |work=Reuters |date=1 April 2010 |access-date=3 April 2010 |archive-url=https://web.archive.org/web/20100406015740/http://www.reuters.com/article/idUSTRE6303WY20100401 |archive-date=6 April 2010 |url-status=live }}

The SEC case was sparked in 2004 after David Bazzetta, a former auditor at then DaimlerChrysler Corp, filed a whistleblower complaint after he was fired for raising questions about bank accounts controlled by Mercedes-Benz units in South America.{{cite news |last=Fuhrmans |first=Vanessa |url=https://www.wsj.com/articles/SB10001424052748704896104575139891186752682 |title=Daimler Agrees to Pay $185 Million to Settle U.S. Bribery Investigation |work=The Wall Street Journal |date=24 March 2010 |access-date=3 April 2010 |archive-url=https://web.archive.org/web/20151017064330/http://www.wsj.com/articles/SB10001424052748704896104575139891186752682 |archive-date=17 October 2015 |url-status=live }} Bazzetta alleged that he learned in a July 2001 corporate audit executive committee meeting in Stuttgart that business units "continued to maintain secret bank accounts to bribe foreign government officials", though the company knew the practice violated U.S. laws.

In another attempt to silence Bazzetta, Daimler later offered to settle his termination of employment suit out of court and he eventually accepted a settlement. But Daimler's strategy with Bazzetta proved to be a failure as the U.S. criminal investigation for violating anti-bribery laws was already underway in what has been one of the most wide-ranging cases brought against a foreign corporation.

According to the charges, the bribes were frequently made by over-invoicing customers and paying the excess back to top government officials or their proxies. The bribes also took the form of luxury European vacations, armored Mercedes vehicles for high-ranking government officials and a birthday gift to the dictator of Turkmenistan, Turkmenbashi (Saparmurat Niyazov), including a golden box and 10,000 copies of his personal manifesto, Ruhnama, translated into German.[https://archive.today/20130125062858/http://www.handelsblatt.com/politik/international/der-bizarrste-diktator-der-welt-ist-tot/2748362.html Matthias Brüggmann: Der bizarrste Diktator der Welt ist tot.] Handelsblatt, 21 December 2006{{Cite web |url=http://www.gfbv.de/uploads/download/download/59.pdf |title=Gesellschaft für bedrohte Völker: Ruhnama – Im Schatten des Heiligen Buches. Die Menschenrechtslage in Turkmenistan |access-date=5 May 2012 |archive-url=https://web.archive.org/web/20120405125123/http://www.gfbv.de/uploads/download/download/59.pdf |archive-date=5 April 2012 |url-status=dead }}

Investigators also found that the firm violated the terms of the United Nations' Oil-for-Food Programme with Iraq by giving kickbacks worth 10% of the contract values to officials within the Iraqi government, then led by Saddam Hussein. The SEC said the company made more than $4 million in profit from the sale of vehicles and spare parts in the corrupt oil-for-food deals.

U.S. prosecutors further alleged that some bribes were paid through shell companies based in the U.S. "In some cases Daimler wired these improper payments to U.S. bank accounts or to the foreign bank accounts of U.S. shell companies in order to transmit the bribe", the court papers said.{{cite news|author=Julia Kollewe |url=https://www.theguardian.com/business/2010/mar/24/daimler-fine-corruption-investigation |title=Daimler 'agrees $185m fine' to settle US corruption investigation|work=The Guardian |date= 24 March 2010|access-date=3 April 2010 | location=London}}

Prosecutors said that Daimler engaged in a "long-standing practice" of paying bribes, due in part to a corporate culture that encouraged the practice.

"Using offshore bank accounts, third-party agents and deceptive pricing practices, [Daimler AG, its subsidiaries and its affiliates] saw foreign bribery as a way of doing business," said Mythili Raman, a principal deputy in the Justice Department's criminal division.{{cite news |agency=Reuters |url=https://www.nytimes.com/2010/04/02/business/02daimler.html |title=Daimler's Settlement in Bribery Case Is Approved |work=The New York Times |date=24 March 2010 |access-date=3 April 2010 |archive-url=https://web.archive.org/web/20160105025516/http://www.nytimes.com/2010/04/02/business/02daimler.html |archive-date=5 January 2016 |url-status=live }}

"It is no exaggeration to describe corruption and bribe-paying at Daimler as a standard business practice", Robert Khuzami, director of the SEC's enforcement division, said in a statement.{{cite web |url=http://m.foxbusiness.com/quickPage.html?page=19453&content=36252885&pageNum=-1 |title=UPDATE: US Judge Approves Settlement in Daimler Bribery Case |publisher=FOXBusiness.com |date=1 October 2006 |archive-url=https://web.archive.org/web/20140224123230/http://m.foxbusiness.com/quickPage.html?page=19453&content=36252885&pageNum=-1 |archive-date=24 February 2014 |url-status=dead |access-date=24 February 2014}}

As per the agreement with prosecutors, the two Daimler subsidiaries admitted to knowingly violating the Foreign Corrupt Practices Act, which bars companies and their officials from paying bribes to foreign officials to win business.{{cite web|url=http://www.daimler.com/dccom/0-5-7153-1-1285530-1-0-0-0-0-0-16694-0-0-0-0-0-0-0-0.html |title=AG Reaches Settlement with U.S. Securities and Exchange Commission (SEC) and U.S. Department of Justice (DOJ) |publisher=Daimler |date=1 April 2010 |access-date=27 September 2010 }} {{dead link|date=December 2016 |bot=InternetArchiveBot |fix-attempted=yes }} The Foreign Corrupt Practices Act applies to any company that lists its shares on U.S. stock exchanges. Daimler AG was listed with the symbol "DAI" on the New York Stock Exchange, giving the Justice Department jurisdiction over the German car maker's payments in countries around the globe. Judge Richard J. Leon of the United States District Court in Washington, D.C., approved the plea agreement and settlement, calling it a "just resolution." Daimler AG agreed to settle for $2.2 billion to US and California state regulators.{{Cite news|last=Shepardson|first=David|date=15 September 2020|title=Daimler to pay $2.2 billion in diesel emissions cheating settlements|language=en|work=Reuters|url=https://www.reuters.com/article/daimler-emissions-idUSKBN266085|access-date=16 September 2020|archive-date=16 September 2020|archive-url=https://web.archive.org/web/20200916224035/https://www.reuters.com/article/daimler-emissions-idUSKBN266085|url-status=live}}

In March 2024, workers at the Mercedes-Benz plant in Tuscaloosa County, Alabama filed charges against the company with the US National Labor Relations Board (NLRB), accusing the company of illegally disciplining workers at the plant in retaliation for organizing with the United Auto Workers (UAW) labor union.{{Cite web |last=Thornton |first=William |date=2024-03-26 |title=Mercedes-Benz retaliated against Alabama workers organizing for UAW, union says |url=https://www.al.com/news/2024/03/mercedes-benz-retaliated-against-alabama-workers-organizing-for-uaw-union-says.html |url-status=live |archive-url=https://web.archive.org/web/20240326205449/https://www.al.com/news/2024/03/mercedes-benz-retaliated-against-alabama-workers-organizing-for-uaw-union-says.html |archive-date=2024-03-26 |access-date=2024-04-11 |website=AL.com |publisher=Advance Local |language=en}} In May 2024, following the loss of a unionization vote at the plant, the UAW filed a formal complaint with the NLRB seeking a new election due to what it called "wanton lawlessness" on the part of Mercedes-Benz in the run up to the election, with the UAW accusing the company of holding anti-union captive audience meetings, targeting pro-union workers for drug tests, and illegally terminating UAW supporters.{{Cite web |last=Stephenson |first=Jemma |date=2024-05-24 |title=UAW files objections to Mercedes-Benz union vote |url=https://alabamareflector.com/2024/05/24/uaw-files-objections-to-mercedes-benz-union-vote/ |archive-url=https://web.archive.org/web/20240524210718/https://alabamareflector.com/2024/05/24/uaw-files-objections-to-mercedes-benz-union-vote/ |archive-date=24 May 2024 |access-date=2024-05-25 |website=Alabama Reflector |language=en-US |url-status=live }}{{Cite web |last=Chandler |first=Kim |date=2024-05-24 |title=UAW files objection to Mercedes vote, accuses company of intimidating workers |url=https://apnews.com/article/uaw-mercedes-alabama-00c0ec401d18f6a82d9b56bf71543f30 |url-status=live |archive-url=https://web.archive.org/web/20240524201015/https://apnews.com/article/uaw-mercedes-alabama-00c0ec401d18f6a82d9b56bf71543f30 |archive-date=24 May 2024 |access-date=2024-05-25 |website=AP News |language=en }}

{{Notelist}}

{{Reflist}}

{{see also|Mercedes-Benz#Bibliography|label 1=Mercedes-Benz – Bibliography}}

{{refbegin}}

• {{cite book |last1=Adler |first1=Dennis |title=Daimler and Benz: The Complete History - The Birth And Evolution of The Mercedes-Benz |date=2006 |publisher=HarperCollins |location=New York |isbn=0060890266}}
• {{cite book |last1=Appel |first1=Holger |last2=Hein |first2=Christoph |title=Der DaimlerChrysler-Deal |trans-title=The DaimlerChrysler Deal |date=2000 |publisher=Wilhelm Heyne |location=München |isbn=345316508X |edition=updated and expanded |language=de}}
• {{cite book |last1=Barthel |first1=Manfred |title=Daimler-Benz: die Technik |trans-title=Daimler-Benz: The Technology |url=https://media.daimler.com/marsMediaSite/en/instance/ko/eBook-100-Jahre-Daimler-Benz--Die-Technik-100-years-of-Daimler-Benz--The-technology-and-engineering---in-German-only.xhtml?oid=9914041&ls=L2VuL2luc3RhbmNlL2tvLnhodG1sP29pZD05MjY1ODIzJnJlbElkPTYwODI5JmZyb21PaWQ9OTI2NTgyMyZyZXN1bHRJbmZvVHlwZUlkPTQwNjI2JnZpZXdUeXBlPXRodW1icyZzb3J0RGVmaW5pdGlvbj1QVUJMSVNIRURfQVQtMiZ0aHVtYlNjYWxlSW5kZXg9MSZyb3dDb3VudHNJbmRleD01JmZyb21JbmZvVHlwZUlkPTQwNjI4&rs=1 |date=1986 |publisher=v. Hase & Koehler |location=Mainz |isbn=3775811168 |language=de}}
• {{cite book |last1=Becker |first1=Alfred |title=100 Years of Motor-Cars: Daimler Benz 1886-1986: A Birthday Magazine |date=1986 |publisher=Daimler-Benz |location=Stuttgart |oclc=220449416}}
• {{cite book |author1=Daimler AG |title=Daimler Chronicle |date=2012 |publisher=Steidl Verlag |location=Göttingen |isbn=9783869309835}}
• {{cite book |last1=Dallison |first1=Ken |title=The First Century: Portraits in Celebration of the Daimler-Benz Centennial, 1886-1986 |date=1986 |publisher=Mercedes-Benz of North America |location=Montvale, NJ, USA |isbn=0936573007}}
• {{cite book |last1=Reuss |first1=Eberhard |last2=Esslinger |first2=Sandra |editor-last1=Andrews |editor-first1=David L. |editor-last2=Sturm |editor-first2=Damion |editor-last3=Wagg |editor-first3=Stephen |date=2023 |title=The History and Politics of Motor Racing: Lives in the Fast Lane |chapter=Racing and Racism: German Motorsport and the Third Reich |url= |location= |publisher=Springer Nature Switzerland AG |pages=75–118 |isbn=978-3-031-22825-4}}
• {{cite book |last1=Grässlin |first1=Jürgen |title=Das Daimler-Desaster: Vom Vorzeigekonzern zum Sanierungsfall? |trans-title=The Daimler Disaster: From a model company to a restructuring case? |date=2005 |publisher=Droemer |location=München |isbn=3426272679 |language=de}}
• {{cite book |last1=Gregor |first1=Neil |title=Daimler-Benz in the Third Reich |date=1998 |publisher=Yale University Press |location=New Haven, CT, USA; London |isbn=0300072430}}
• {{cite book |editor=Hamburger Stiftung für Sozialgeschichte |title=Das Daimler-Benz-Buch: Ein Rüstungskonzern im "Tausendjährigen Reich" |trans-title=The Daimler-Benz Book: An armaments company in the "Thousand Year Reich" |date=1987 |publisher=Delphi Politik / Greno |location=Nördlingen, Germany |isbn=3891909500 |language=de}}
• {{cite book |last1=Hirschel |first1=H |title=100 Jahre Automobil Daimler-Benz 1886-1986 |trans-title=100 Years of Daimler-Benz Automobiles 1886-1986 |series=Mercedes-Benz in aller Welt. Zeitschrift für die Freunde des Hauses Daimler-Benz, no. 199 |date=1986 |publisher=Daimler-Benz |location=Stuttgart-Untertürkheim |oclc=472985331 |language=de}}
• {{cite book |last1=Hoppe |first1=Heinz C. |title=Serving the Star Around the World: the "Simple Life" in East Prussia to the Daimler-Benz Board of Management |date=1992 |publisher=Südwest Verlag |location=München |isbn=3517013609 |url=https://media.daimler.com/marsMediaSite/en/instance/ko/eBook-Ein-Stern-fuer-die-Welt-A-star-for-the-world---in-German-only.xhtml?oid=9914542&ls=L2VuL2luc3RhbmNlL2tvLnhodG1sP29pZD05MjY1ODIzJnJlbElkPTYwODI5JmZyb21PaWQ9OTI2NTgyMyZyZXN1bHRJbmZvVHlwZUlkPTQwNjI2JnZpZXdUeXBlPXRodW1icyZzb3J0RGVmaW5pdGlvbj1QVUJMSVNIRURfQVQtMiZ0aHVtYlNjYWxlSW5kZXg9MSZyb3dDb3VudHNJbmRleD01JmZyb21JbmZvVHlwZUlkPTQwNjI4&rs=8}}
• {{cite book |last1=Kimes |first1=Beverly Rae |title=The Star and the Laurel: The Centennial History of Daimler, Mercedes, and Benz, 1886-1986 |url=https://media.daimler.com/marsMediaSite/en/instance/ko/eBook-The-Star-and-the-Laurel.xhtml?oid=9913994&ls=L2VuL2luc3RhbmNlL2tvLnhodG1sP29pZD05MjY1ODIzJnJlbElkPTYwODI5JmZyb21PaWQ9OTI2NTgyMyZyZXN1bHRJbmZvVHlwZUlkPTQwNjI2JnZpZXdUeXBlPXRodW1icyZzb3J0RGVmaW5pdGlvbj1QVUJMSVNIRURfQVQtMiZ0aHVtYlNjYWxlSW5kZXg9MSZyb3dDb3VudHNJbmRleD01JmZyb21JbmZvVHlwZUlkPTQwNjI4&rs=3 |date=1986 |publisher=Mercedes-Benz of North America |location=Montvale, NJ, USA |isbn=0936573015}}
• {{cite book |last1=Kruk |first1=Max |last2=Lingnau |first2=Gerold |title=100 Jahre Daimler-Benz: das Unternehmen |url=https://media.daimler.com/marsMediaSite/en/instance/ko/eBook-100-Jahre-Daimler-Benz--Das-Unternehmen-100-years-of-Daimler-Benz--The-company---in-German-only.xhtml?oid=9914214&ls=L2VuL2luc3RhbmNlL2tvLnhodG1sP29pZD05MjY1ODIzJnJlbElkPTYwODI5JmZyb21PaWQ9OTI2NTgyMyZyZXN1bHRJbmZvVHlwZUlkPTQwNjI2JnZpZXdUeXBlPXRodW1icyZzb3J0RGVmaW5pdGlvbj1QVUJMSVNIRURfQVQtMiZ0aHVtYlNjYWxlSW5kZXg9MSZyb3dDb3VudHNJbmRleD01JmZyb21JbmZvVHlwZUlkPTQwNjI4&rs=2 |trans-title=100 Years Daimler-Benz: The Firm |date=1986 |publisher=v. Hase & Koehler |location=Mainz |isbn=3775811176 |language=de}}
• {{cite book |editor1-last=Maier-Leibnitz |editor1-first=Heinz |title=Zeugen des Wissens: aus Anlass des Jubiläums "100 Jahre Automobil" 1886 - 1986 |trans-title=Witnesses of Knowledge: On the occasion of the "100 years of the automobile" anniversary 1886-1986 |date=1986 |publisher=v. Hase & Koehler |location=Mainz |isbn=3775811117}}
• {{cite book |last1=Vlasic |first1=Bill |last2=Stertz |first2=Bradley A. |title=Taken for a Ride: How Daimler-Benz Drove off with Chrysler |date=2000 |publisher=William Morrow |location=New York |isbn=0688173055}}
• {{cite book |last1=Waller |first1=David |title=Wheels on Fire: The Amazing Inside Story of the DaimlerChrysler Merger |date=2001 |publisher=Coronet |location=London |isbn=0340770376 |edition=rev. and updated}}
• {{cite book |last1=Walz |first1=Werner |author-link1=:de:Werner Walz |last2=Niemann |first2=Harry |author-link2=:de:Harry Niemann (Publizist) |title=Daimler-Benz: wo das Auto anfing |trans-title=Daimler-Benz: where the car began |date=1997 |publisher=Verlag Stadler |location=Konstanz, Germany |isbn=3797703643 |edition=6th |language=de}}

{{refend}}

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