Micromax Informatics

{{Infobox company

| name = Micromax

| logo = Micromax logo.svg

| logo_size =

| image =

| image_size =

| image_caption = Micromax headquarters in Gurgaon

| trading_name = Micromax

| type = Private

| ISIN = INE720K01014

| industry = {{plainlist|

| foundation = {{Start date and age|df=y|2000|3|29}}{{Cite web|url=http://www.mobilephone.co.in/tag/micromax-revenue|title=संग्रहीत प्रति|access-date=4 February 2011|archive-url=https://web.archive.org/web/20110117132500/http://www.mobilephone.co.in/tag/micromax-revenue|archive-date=17 January 2011|url-status=dead }}

| founder = Rahul Sharma

| area_served = Worldwide

| location_city = Ludhiana, Punjab

| location_country = India

| key_people = Rahul Sharma
{{small|(Co-founder & CEO)}}

| products = {{plainlist|

| revenue = {{increase}} {{INRConvert|22368.79|c}}

| revenue_year = 2020

| net_income =

| operating_income =

| num_employees = 20,000+

| equity =

| owner =

| assets =

| website = {{official URL}}

| subsid = {{plainlist|

YU Televentures
Bhagwati Products Limited
Mobi Serve
Micromax Informatics FZE}}

}}

Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Ludhiana, Punjab.{{cite news|title=Micromax becomes number one mobile phone company in India|url=http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|access-date=5 August 2014|work=Patrika Group|issue=5 August 2014|url-status=dead|archive-url=https://web.archive.org/web/20140808054045/http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|archive-date=8 August 2014|df=dmy-all}} It was established in March 2000 as an IT software company operating in embedded systems. It entered the mobile phone business in 2008 and, by 2010, became one of the largest companies making low-cost aspect phones in India.

In 2014, Micromax was the tenth largest smartphone vendor in the world.{{cite press release|url=http://www.livemint.com/Consumer/NJWeTcXovj8YC7d7VN2TSN/Micromax-worlds-10th-largest-mobile-phone-brand-in-Q1-Gart.html|title=Micromax world's 10th largest mobile phone brand in Q1: Gartner|author=PTI|work=Livemint|access-date=17 September 2015}} In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market.{{Cite news|url=https://www.reuters.com/article/us-micromax-management/indias-micromax-once-a-rising-star-struggles-idUSKCN0WF00M|title=India's Micromax, once a rising star, struggles|date=13 March 2016|work=Reuters|access-date=2017-09-06}} The company also owns YU Televentures, which sells its products under the brand name YU.{{Cite web|url=http://yuplaygod.com/|title=Official website of YU| website=YuPlayGod |language=en |access-date=2017-09-06}}

History

Micromax was incorporated as Micromax Informatics Ltd. in the year 2000 by Rahul Sharma and Rohit Patel.{{cite web|url=https://www.tofler.in/micromax-informatics-limited/company/U00000DL2000PLC104823|title=Micromax Informatics Ltd.|publisher=tofler.in}} It began selling mobile phones in 2008,{{cite news|last1=Limaye|first1=Jayesh|title=Micromax, An Indian Mobile Phone Company That Got It Right|url=http://www.techtree.com/content/features/2941/micromax-indian-mobile-phone-company.html|access-date=17 March 2015|work=Techtree|date=13 February 2013}} focusing on democratising technology for masses to compete with international players.{{cite news|last=Singh|first=A.|title=Micromax: Capitalising on innovation and pricing|url=https://www.currentaffairspdf.in/news/793_Micromax:-Capitalising-on-innovation-and-pricing|access-date=1 November 2013}}

The company also introduced handsets (budget and flagship) with innovative features. For instance, Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. This prompted him to launch a feature mobile phone with a long battery life.{{cite web|url=http://www.fonearena.com/iqindia2012/speakers.html |title=IQ India 2012 Speakers and Panelists|website=Fonearena|access-date=28 November 2013}} This was the X1i phone, Micromax's first mobile phone with a month-long battery back-up.{{cite news | url=http://forbesindia.com/printcontent/10472?id=10472|work=forbesindia.com| title=Micromax Mobile Advantage |author= Dharmakumar, Rohin |date=27 February 2010}}

In 2014, Micromax's sales in India exceeded those of Samsung. It became the mobile telephone reseller to ship the most telephones in one quarter in India.{{cite news|url=http://timesofindia.indiatimes.com/tech/tech-news/Micromax-beats-Samsung-becomes-Indias-No-1-mobile-vendor-Report/articleshow/39630245.cms| title=Micromax beats Samsung, becomes India's No. 1 vendor: Report|work=The Times of India|date=8 August 2014|access-date=3 November 2017}} On 24 January 2014, Micromax became the first Indian mobile company to sell in Russia.{{cite web | url=http://www.bgr.in/news/indian-mobile-phone-brand-micromax-launches-in-russia-aims-to-release-14-smartphones-in-2014/ | title=Indian mobile phone brand Micromax launches in Russia, aims to release 14 smartphones in 2014 | first=Sambit | last=Satpathy | date=23 January 2014 | publisher=BGR | access-date=1 May 2016 }} In 2020, Micromax made a comeback in the Indian mobile industry with a new sub-brand "IN".{{Cite web|date=October 16, 2020|title=Micromax prepares to make a comeback in India with new sub-brand 'in'|url=https://timesofindia.indiatimes.com/gadgets-news/micromax-prepares-to-make-a-comeback-in-india-with-new-sub-brand-in/articleshow/78703891.cms|access-date=2020-11-24|website=The Times of India|language=en}}

Segments

= Mobile handsets =

= Consumer electronics =

Known for mobile handsets and LED TV panels, Micromax is also expanding its portfolio in the consumer electronics segment, targeting the "premium economy class" consumers.{{cite web | url=https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/consumer-electronics/micromax-forays-into-refrigerator-washing-machine-segments/63241837| title= Micromax forays into refrigerator, washing machine segments | date=10 March 2018 | publisher= retail.economictimes.indiatimes.com}}

Products

=Funbook series=

Micromax entered the tablet computer market with the debut of the Funbook series.{{cite news|url=http://www.intellectdigest.in/micromax-canvas-series-india-3724/|work=intellectdigest.in| title=Micromax Canvas Series India- Evolution And How It Affected Indian Smartphone Market| publisher=intellectdigest.in|author= Khurana, Rohit |date=27 August 2013}}

Funbook Pro (HD display, finger print sensor) with Snapdragon processor & 1 GB RAM, runs Android One

=Canvas Knight A350 and Canvas A1=

Micromax launched its first eight-core flagship smartphone, Canvas Knight A350, in March 2014 for the Russian market. In the same year on September, Micromax launched the Android One smartphone, Canvas A1.

=Canvas Silver 5, Canvas Win W092 and Canvas Win W121=

Micromax launched Micromax Canvas Silver 5, which it claimed was the slimmest telephone in the world on 17 June 2015.[http://www.newsexprezz.com/micromax-canvas-sliver-5-launched-at-rs-17999-worlds-slimmest-phone-011880/ Micromax Canvas Sliver 5 Launched, world slimmest phone] {{webarchive|url=https://web.archive.org/web/20150619115126/http://www.newsexprezz.com/micromax-canvas-sliver-5-launched-at-rs-17999-worlds-slimmest-phone-011880/ |date=19 June 2015 }}, News Exprezz, 19 June 2015. The company is an official Windows Phone 8.1 hardware partner.{{cite news|url=http://timesofindia.indiatimes.com/tech/tech-news/Microsoft-announces-Windows-Phone-8-1-Micromax-new-hardware-partner/articleshow/33143920.cms|title=Microsoft announces Windows Phone 8.1, Micromax new hardware partner|work=The Times of India|date=3 April 2014 |access-date=17 September 2015}} In June 2014, it launched two Windows smartphones, the Micromax Canvas Win W092 and the Micromax Canvas Win W121.{{cite web|url=http://news.microsoft.com/en-in/micromax-introduces-canvas-win-series-launches-two-windows-based-phones-canvas-win-w121-and-canvas-win-w092/|title=Micromax introduces Canvas Win series; Launches two Windows-based phones- Canvas Win W121 and Canvas Win W092!|publisher=Microsoft|work=Microsoft News Center India|date=16 June 2014|access-date=17 September 2015}}

=Canvas Amaze 2=

On 8 June 2015, Micromax announced the launch of Micromax Amaze 2.{{cite web|url=http://indianexpress.com/article/technology/mobile-tabs/micromax-canvas-amaze-2-launch-specs-price-2841428/|title=Micromax Canvas Amaze 2 launched with a 5-inch display at Rs 7,499

|date=8 June 2016

|publisher=Indian Express|access-date=8 June 2016}} The device has a 5-inch IPS display with resolution of 1280 × 720 pixels. The smartphone is powered by a 1.4 GHz quad-core Snapdragon processor with 2 GB of RAM and 16 GB of internal storage.

=Canvas Unite 4 and Canvas Unite 4 Pro=

A year later, Micromax announced the launch of Micromax Canvas Unite 4 and Canvas Unite 4 Pro.{{cite web|url=https://www.mobigyaan.com/micromax-canvas-unite-4-and-unite-4-pro-launched-in-india|title=Micromax Canvas Unite 4 and Canvas Unite 4 Pro launched in India with Indus OS 2.0

|date=27 June 2016

|publisher=MobiGyaan|access-date=27 June 2016}} Both these smartphones run on Indus OS 2.0. The Canvas Unite 4 is powered by a 1.0 GHz quad-core processor with 1 GB RAM. The Micromax Canvas Unite 4 Pro had more powerful specifications, featuring a 1.3 GHz quad-core processor with 2 GB RAM.

=Canvas Mega 2=

In 2016, Micromax Canvas Mega 2 was launched and shipped.

=Bharat series=

Micromax has rolled out basic smartphones with 4G capabilities under the Bharat series. So far, the company has already launched Bharat 2 - which is considered one of India's cheapest 4G mobile phones.{{Cite web|url=https://www.gadgetsnow.com/tech-news/micromax-bharat-5-to-launch-in-india-today/articleshow/61875343.cms|title=Micromax Bharat 5 to launch in India today {{!}} Gadgets Now|website=Gadget Now|access-date=2017-12-02}}

=Dual 4 & Dual 5=

Micromax has announced the entry of Micromax Dual 5 and Micromax Dual 4 in India.

=Canvas Infinity=

Later in August 2017, Micromax launched its first bezel-less smartphone with an aspect ratio of 18:9. This device called Canvas Infinity still fell within the budget category.

= Infinity N11 =

Micromax Infinity N11 smartphone was launched in December 2018.

= YU ACE TV =

Following the latest 18:9 trend, the smartphone features a 5.4-inch HD+ Full View display with the screen resolution of 720 pixels. Powered by a 1.5 GHz quad-core MediaTek 6739 processor, the device runs on the latest Android Oreo operating system. Furthermore, backed up by 2 GB RAM + 16 GB internal storage, the handset will later be launched in 3 GB RAM + 32 GB storage variants as well.{{Cite web|url=https://www.themobileindian.com/news/micromax-yu-ace-launched-in-india-at-a-price-tag-of-rs-5999-23545|title=Micromax Yu Ace launched in India at a price tag of Rs 5,999|website= themobileindian.com | date=26 Dec 2018 }}

= Canvas 3 TV =

Running Android Nougat OS, Micromax Canvas 3 allows media sharing and wireless smartphone control. The TV comes in different screen sizes: 32-inch, 40-inch and 50-inch.{{Cite web|url=https://indianexpress.com/article/technology/tech-news-technology/micromax-canvas-3-android-based-smart-tv-announced-price-in-india-specifications-5352446/|title=MiMicromax Canvas 3 Android-based Smart TV announced: Price in India, specifications|website= indianexpress.com |date=13 September 2018}}

= IN Series =

Micromax launched its IN Series on 2020 with the introduction of two models IN 1B and IN Note 1. They promised two years of Android Security Updates and assured to always use Clean Stock Android in this Series.

class="wikitable"

!Name

!SOC

!CPU cores

!GPU

!RAM

!Storage

!Cameras

!Display

!OS(Launch)

IN 1B

|[https://www.mediatek.com/products/smartphones/mediatek-helio-g35 Mediatek Helio G35]

|8x ARM Cortex A53 @ 2.3 GHz

|IMG PowerVR GE8320 @ 680 MHz

|2 GB/4 GB LPDDR4X

|32 GB/64 GB eMMC5.1

|Rear:13+2 MP

Front:8 MP

|6.52 inch IPS LCD HD+ 720x1600

|Stock Android 10(Q) for the 4 GB RAM variant ( Upgradeable to Android 11 )

Stock Android 10(Q) Go Edition for the 2 GB RAM variant ( Upgradeable to Android 11 )

IN Note 1

|[https://www.mediatek.com/products/smartphones/mediatek-helio-g85 Mediatek Helio G85]

|Total: 8

2x ARM Cortex A75 @ 2.0 GHz

6x ARM Cortex A55 @ 1.8 GHz

|ARM Mali-G52 MC2 @ 1 GHz

|4 GB LPDDR4X

|64 GB/128 GB eMMC5.1

|Rear:48+5+2+2 MP

Front:16 MP

|6.67 inch IPS LCD FHD+ 1080x2400

|Stock Android 10(Q)

IN 1

|[https://www.mediatek.com/products/smartphones/mediatek-helio-g80 Mediatek Helio G80]

|Total: 8

2x ARM Cortex A75 @ 2.0 GHz

6x ARM Cortex A55 @ 1.8 GHz

|ARM Mali-G52 MC2 @ 950 MHz

|4 GB/6 GB LPDDR4X

|64 GB/128 GB eMMC5.1

|Rear:48+2+2 MP

Front:8 MP

|6.67 inch IPS LCD FHD+ 1080x2400

|Stock Android 10(Q)

IN 2B

|[https://www.unisoc.com/en_us/#/home/prodList?id=1279984297012424706&pid=1342032560510795778&cdx=3&t=0 UNISOC Tiger T610]

|Total: 8

2x ARM Cortex A75 @ 1.8 GHz

6x ARM Cortex A55 @ 1.8 GHz

|ARM Mali-G52 3EE (2-cores) @ 614.4 MHz

|4 GB/6 GB LPDDR4X

|64 GB eMMC5.1

|Rear:13+2 MP Samsung Sensor

Front:5 MP

|6.52 inch IPS LCD HD+ 720x1600

|Stock Android 11(R)

IN Note 2

[https://www.mediatek.com/products/smartphones-2/mediatek-helio-g95 Mediatek Helio G95]

| Total: 8

2x ARM Cortex A76 @ 2.05 GHz

6x ARM Cortex A55 @ 2.0 GHz

|ARM Mali G76 MC4 (2-Cores) @ 900 MHz

|4 GB LPDDR4X

|64 GB UFS2.1

|Rear:48+5+2+2 MP

Front:16 MP

|6.43 inch AMOLED FHD+ 1080x2400

|Stock Android 11

Manufacturing in India

= Products manufactured =

Mobile phones, LED TVs, LED Lamp and Tablets. The Government would be providing land to Micromax for setting up the centre, which has a capacity to produce 10 lakh devices a month, which include mobile phones, LED TVs, LED lights and Tablets. It presently employs 700 people. The firm's first facility in Uttarakhand has a capacity to produce 16 lakh devices.{{Cite web|url=https://www.thehindubusinessline.com/info-tech/micromax-to-invest-2000-cr-in-manufacturing/article8475193.ece|title=Micromax to invest ₹2,000 cr in manufacturing|website= thehindubusinessline |date=20 January 2018}}

= Manufacturing hubs =

Micromax has three factories - Bhiwadi (Rajasthan), Rudrapur (Uttarakhand) and Telangana. In Bhiwadi, the surface Mount Technology (SMT) line is already operational and trials are running in Rudrapur. For Telangana, the machinery is under import. Altogether, Micromax will have a capacity of about 30 lakh a month for mobile phones.{{Cite web|url=https://www.dnaindia.com/business/interview-micromax-will-grow-steadily-organically-says-co-founder-vikas-jain-2658480|title=Micromax will grow steadily, organically, says co-founder Vikas Jain|website= dnaindia.com |date=3 September 2018}}

= Manufacturing =

Micromax started manufacturing LED televisions and tablets at its factory in Rudrapur (SIDCUL), Uttarakhand, in April 2014.{{cite news|url=http://articles.economictimes.indiatimes.com/2014-04-23/news/49347930_1_micromax-tablet-pc-market-smartphone-market|archive-url=https://web.archive.org/web/20140606002337/http://articles.economictimes.indiatimes.com/2014-04-23/news/49347930_1_micromax-tablet-pc-market-smartphone-market|url-status=dead|archive-date=6 June 2014|work=The Economic Times|title=Micromax starts manufacturing smartphones in India|date=23 April 2014}} {{As of|August 2015}}, Micromax was set to start a {{INRConvert|500|c}} manufacturing plant in Rajasthan's Alwar district after the signing of a Memorandum of Understanding (MoU) between the Government of Rajasthan and Bhagwati Products Ltd.{{cite news|url=http://tech.firstpost.com/news-analysis/micromax-plant-worth-rs-500-crore-to-come-up-in-rajasthan-255604.html|title=Micromax plant worth Rs 500 crore to come up in Rajasthan|newspaper=Firstpost|date=24 August 2015}}

=YU Televentures=

The first product, to be launched under a newly floated wholly owned unit, YU Televentures, is a smartphone with operating system from US-based Cyanogen Inc. through which Micromax aims to move beyond the business of mobile phone hardware that has become more or less standardised.{{Cite news|url=https://economictimes.indiatimes.com/magazines/panache/micromax-plans-to-do-a-xiaomi-launches-new-brand-yu/articleshow/45190996.cms|title=Micromax plans to do a Xiaomi, launches new brand 'Yu'|newspaper= The Economic Times | date=19 Nov 2014 }}

Projects and Partnerships

In November 2014, Micromax partnered with Cyanogen Inc. to provide Cyanogen-based smartphones in India, under the brand name YU.{{cite news|title=Cyanogen Inc Announces Micromax Partnership In India, Forming The YU smartphone brand|url=http://www.androidpolice.com/2014/11/18/cyanogenmod-inc-announced-micromax-partnership-in-india-first-phone-to-be-called-yu/|access-date=14 Dec 2014|work=Micromax Co.}}{{cite news|title=Micromax's YU brand handset to be launched next month|url=http://www.thehindu.com/business/Industry/micromaxs-yu-brand-handset-to-be-launched-next-month/article6611225.ece|work=The Hindu|date=18 November 2014|access-date=16 December 2014}}{{cite news|title=Micromax Launches New Phone Brand YU, Powered by Cyanogen OS|url=http://micromaxcanvas.co.in/mmx-yu-televentures-phones-cyanogenmod-news/|access-date=14 Dec 2014|work=Micromax Co.|issue=19 November 2014|archive-url=https://web.archive.org/web/20150626115815/http://micromaxcanvas.co.in/mmx-yu-televentures-phones-cyanogenmod-news/|archive-date=26 June 2015|url-status=dead}}

As of 10 April 2016, Micromax announced a strategic partnership with digital payments company TranServ and major global payments technology company Visa to offer the next generation of payment solutions{{buzzword inline|date=November 2019}} in India.{{cite news|title=Micromax, TranServ, Visa form strategic partnership|url=http://www.abplive.in/gadgets/micromax-transerv-visa-form-strategic-partnership-319673|access-date=20 April 2016|work=ABP Live|date=10 April 2015}}

Joint ventures

In 2024, Micromax Informatics and Phison formed a joint venture business, MiPhi, to design fabless chips with the goal of creating state-of-the-art NAND storage solutions. Micromax owns a majority interest of 55% in the business, while Phison owns the remaining 45%.{{Cite web |last=Singal |first=Nidhi |date=2024-12-08 |title=Micromax joins forces with Taiwan's Phison to enter Semicon design space with MiPhi |url=https://www.fortuneindia.com/enterprise/micromax-joins-forces-with-taiwans-phison-to-enter-semicon-design-space-with-miphi/119629 |access-date=2025-02-19 |website=Fortune India |language=en}} On February 17, 2025, the MiPhi introduced the Storm 1100X external SSD, its first consumer product, for professionals, gamers, and creators in India.{{Cite news |last= |first= |date=2025-02-17 |title=MiPhi launches Storm 1100X external SSD for creators and gamers in India |url=https://www.thehindu.com/sci-tech/technology/gadgets/miphi-launches-storm-1100x-external-ssd-for-creators-and-gamers-in-india/article69229807.ece |access-date=2025-02-19 |work=The Hindu |language=en-IN |issn=0971-751X}}

Endorsements

Actors Akshay Kumar and Twinkle Khanna were the first celebrities to endorse Micromax Mobiles.{{cite web|url=http://www.bollywoodhungama.com/news/1240361/Twinkle-Khanna-chosen-to-endorse-Micromax-Mobiles|archive-url=https://web.archive.org/web/20150626120706/http://www.bollywoodhungama.com/news/1240361/Twinkle-Khanna-chosen-to-endorse-Micromax-Mobiles|url-status=dead|archive-date=26 June 2015|title=Twinkle Khanna chosen to endorse Micromax Mobiles?|work=Bollywood Hungama|access-date=17 September 2015}} Hugh Jackman was the brand ambassador of Micromax and appeared in a commercial in 2013 for its first flagship smartphone, the Canvas Turbo A250,[http://www.thehindu.com/business/Industry/hugh-jackman-to-be-face-of-micromax/article5247881.ece?homepage=true Hugh Jackman to be face of Micromax]. The Hindu (18 October 2013). Retrieved on 28 November 2013. and for the Canvas 4 and Canvas Sliver 5 thereafter. In July 2013, actress Chitrangada Singh posed for the Canvas 4 smartphone in New Delhi.{{cite web|url=http://www.indiatimes.com/technology/mobile/chitrangada-singh-sizzles-at-micromax-canvas-4-launch-88513.html|title=Chitrangada Singh Sizzles at Micromax Canvas 4 Launch!|work=Times Internet|date=13 July 2013|access-date=17 September 2015}} Vighnesh Pande endorsed Micromax Canvas Unite 4 line of smartphones in 2017.

Key awards and achievements

In 2011, Micromax was recognized as an Emerging Company of the Year by V&D 100 Awards.{{Cite web|url=http://www.voicendata.com/v-d-100-awards-emerging-company-year-micromax-informatics/|title=V&D 100 Awards: Emerging Company of the Year-Micromax Informatics|website= voicendata.com | date=23 Aug 2011 }}

In 2017, Rahul Sharma was conferred the Transformational Business Leader of the Year.{{cite web|url=https://www.livemint.com/Companies/f6UNt5FPpoYM7rAQA0gTLK/Hero-MotoCorp-named-Indian-MNC-of-the-Year.html|title=Hero MotoCorp named 'Indian MNC of the Year'|last=Laha|first=Rozelle|work=LiveMint|date=28 April 2017|access-date=14 April 2020}}

Controversies

=Patent litigation=

In March 2013, Ericsson sued Micromax for infringement of Ericsson's eight patents registered in India that were essential to the 2G and 3G standards. The Delhi High Court ordered Micromax to pay royalty amounts to Ericsson based on the percentages of the net selling prices of the devices incorporating 2G and 3G standards. Around the time that Ericsson filed its patent infringement suit, Micromax filed a concurrent complaint with the Competition Commission of India (CCI), alleging that Ericsson had abused its allegedly dominant position by imposing exorbitant royalties for the use of its SEPs, thus violating The Competition Act of 2002.{{cite journal | title=FRAND in India: The Delhi High Court's Emerging Jurisprudence on Royalties for Standard-Essential Patents | author=J. Gregory Sidak | journal=Journal of Intellectual Property Law & Practice | year=2015 | volume=10 | issue=8 | pages=609–618 | doi=10.1093/jiplp/jpv096| doi-access=free }} As of February 2016, the CCI had yet to issue a final determinative ruling on the basis of Micromax's allegations.

In late 2014, Delhi High Court ruled that sales of the OnePlus One smartphone are blocked in India because Cyanogen OS signed an exclusive deal to sell Micromax mobile telephones only in India, although OnePlus One had a worldwide licensing deal. This move was seen as a monopoly to stem the sales of OnePlus One and other smartphone brands.{{Cite web|url=http://www.androidauthority.com/oneplus-one-india-575171/|title=OnePlus One is banned in India, Cyanogen-Micromax deal to blame|date=17 December 2014}} However, the High Court lifted the ban, allowing OnePlus One to be sold in India as the licensing deals with Cyanogen are different for both parties.{{Cite web|url=http://www.gsmarena.com/delhi_high_court_lifts_the_ban_on_the_oneplus_one_sales_in_india-news-10585.php|title = Delhi High Court lifts the ban on the OnePlus One sales in India}}

=Stealthy installation of adware=

In early 2015, a Reddit user found adware installing itself stealthily on their Micromax Canvas Fire A093 telephone without permission. The adware was also using excess telephone resources such as data, memory storage, and battery life. Further investigations by the XDA community found the advertisements were created by Adups, an AdPush company based in China.{{Cite web|title=Micromax Remotely Installing Unwanted Apps on Devices: Reports|url=https://gadgets.ndtv.com/mobiles/news/micromax-remotely-installing-unwanted-apps-on-devices-reports-649823|access-date=2020-10-21|website=NDTV Gadgets 360|date=16 January 2015 |language=en}}{{cite news|last1=Prabhu|first1=Vijay|title=Micromax Remotely Installing Adware on its Smartphones causing unwanted downloads and popups|url=http://www.techworm.net/2015/01/micromax-remotely-installing-adware-smartphones.html|access-date=1 January 2016|publisher=Techworm|date=18 January 2015|location=India|language=en}}