Microsoft Surface

The Surface family currently features ten main lines of devices:

• The Surface Go line of compact-sized hybrid tablets, with optional detachable keyboard accessories and optional digital pen.
• The Surface Pro line of hybrid tablets, slightly larger and more powerful than Go, with similar, optional detachable keyboard accessories and optional digital pen.
• The Surface Laptop, a classic notebook with a 13.5-inch or 15-inch touchscreen aimed at students.{{cite news|url=https://www.engadget.com/2017/05/02/microsoft-surface-laptop/|title=Microsoft's Surface Laptop is built to beat Apple's MacBooks|last1=Hardawar|first1=Devindra|date=May 2, 2017|work=Engadget|access-date=May 2, 2017|url-status=live|archive-url=https://web.archive.org/web/20170502180958/https://www.engadget.com/2017/05/02/microsoft-surface-laptop/|archive-date=May 2, 2017}} Variants include:
• The Surface Laptop Go, marketed as a more affordable alternative to the brand's premium laptops.
• The Surface Laptop SE, an entry-level laptop targeted at the education market, designed to be easier to repair by service partners for on-site repair.{{Cite news |date=January 22, 2015 |title=Microsoft Announces Surface Hub, A 4K 84-inch Windows 10 Powered Display [Video] {{!}} Redmond Pie |url=http://www.redmondpie.com/microsoft-announces-surface-hub-a-4k-84-inch-windows-10-powered-display-video/ |url-status=live |archive-url=https://web.archive.org/web/20161122072958/http://www.redmondpie.com/microsoft-announces-surface-hub-a-4k-84-inch-windows-10-powered-display-video/ |archive-date=November 22, 2016 |access-date=November 21, 2016 |newspaper=Redmond Pie}}
• The Surface Laptop Studio, a notebook with dual-pivoting screen to change into tablet mode.
• The Surface Book, a notebook with a detachable tablet screen. Some variants of the base include discrete graphics.
• The Surface Studio, a 28-inch all-in-one desktop that adjusts into a digital drafting table with stylus and on-screen Surface Dial support.{{Cite news|url=http://www.windowscentral.com/microsoft-announces-surface-studio-first-pc-microsoft|title=Microsoft announces "Surface Studio", an all-in-one touch PC for creators|newspaper=Windows Central|access-date=November 21, 2016|url-status=live|archive-url=https://web.archive.org/web/20161122153808/http://www.windowscentral.com/microsoft-announces-surface-studio-first-pc-microsoft|archive-date=November 22, 2016}}
• The Surface Hub, a touch screen interactive whiteboard designed for collaboration.
• The Surface Duo, a dual-screen foldable smartphone, running Android unlike the other Surface devices.

{{clear}}

{{mw-datatable}}

{{notelist}}

Microsoft first announced Surface at an event on June 18, 2012, presented by former CEO Steve Ballmer in Milk Studios Los Angeles. Surface was the first major initiative by Microsoft to integrate its Windows operating system with its own hardware, and is the first PC designed and distributed solely by Microsoft.{{cite web |last=Sullivan |first=Mark |url=http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |title=Microsoft Announces New 'Surface' Tablet PC |work=PC World |publisher=IDG |access-date=June 19, 2012 |url-status=live |archive-url=https://web.archive.org/web/20130208230356/http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |archive-date=February 8, 2013 }} Panos Panay was the general manager of the team that developed the Surface.{{cite web | last=Warren | first=Tom | date=March 12, 2013 | url=https://www.theverge.com/2013/3/12/4086434/microsoft-surface-concepts-prototypes-photos | title=A look at Microsoft's top-secret Surface prototypes | work=The Verge | publisher=Vox Media}}

Sinofsky initially stated that pricing for the first Surface would be comparable to other ARM devices and pricing for Surface Pro would be comparable to current ultrabooks. Later, Ballmer noted the "sweet spot" for the bulk of the PC market was $300 to $800.{{cite web|url=http://seattletimes.com/html/businesstechnology/2019168601_microsoftballmer16.html|title=Ballmer trumpets Microsoft's 'epic year'|last=Tu|first=Janet I|publisher=The Seattle Times|access-date=September 19, 2012|url-status=live|archive-url=https://web.archive.org/web/20120918144433/http://seattletimes.com/html/businesstechnology/2019168601_microsoftballmer16.html|archive-date=September 18, 2012}} Microsoft revealed the pricing and began accepting preorders for the 2012 Surface tablet, on October 16, 2012 "for delivery by 10/26".{{cite web|url=http://www.winsupersite.com/article/windows8/microsoft-surface-pricing-availability-144526|title=Microsoft Surface: Pricing and Availability|publisher=Paul Thurrott at winsupersite.com|access-date=October 16, 2012|url-status=dead|archive-url=https://web.archive.org/web/20121018180110/http://www.winsupersite.com/article/windows8/microsoft-surface-pricing-availability-144526|archive-date=October 18, 2012}}{{Cite news|url=https://blogs.msdn.microsoft.com/uk_faculty_connection/2012/10/16/microsoft-surface-windows-rt-device-now-available-to-pre-order/|title=Microsoft Surface Windows RT device Now available to pre order|work=Microsoft UK Faculty Connection|access-date=May 24, 2017|language=en-US|url-status=live|archive-url=https://web.archive.org/web/20171021215705/https://blogs.msdn.microsoft.com/uk_faculty_connection/2012/10/16/microsoft-surface-windows-rt-device-now-available-to-pre-order/|archive-date=October 21, 2017}}{{cite web|url=http://www.slashgear.com/microsoft-surface-preorders-open-499-for-32gb-599-inc-touch-cover-16252030/|title=Microsoft Surface Preorders Open|date=October 16, 2012|publisher=slashgear.com|access-date=October 16, 2012|url-status=live|archive-url=https://web.archive.org/web/20121018061336/http://www.slashgear.com/microsoft-surface-preorders-open-499-for-32gb-599-inc-touch-cover-16252030/|archive-date=October 18, 2012}} The device was launched alongside the general availability of Windows 8 on October 26, 2012.{{cite news|url=http://notebookbee.com/184/microsoft-launch-windows-8-surface-rt-tablet-october-25-midnight|title=Microsoft to launch Surface at midnight on October 26th|work=NotebookBee.com|date=October 5, 2012|url-status=live|archive-url=https://web.archive.org/web/20130606011441/http://notebookbee.com/184/microsoft-launch-windows-8-surface-rt-tablet-october-25-midnight/|archive-date=June 6, 2013}} Surface Pro became available the following year on February 9, 2013.{{cite web|last=Panay|first=Panos|title=Growing the Surface Family: Surface Windows 8 Pro Availability Confirmed|url=http://blogs.technet.com/b/microsoft_blog/archive/2013/01/22/growing-the-surface-family-surface-windows-8-pro-availability-confirmed.aspx|work=The Official Microsoft Blog|publisher=Microsoft|date=January 22, 2013|editor-first=Jeffrey|editor-last=Meisner|url-status=live|archive-url=https://web.archive.org/web/20130128085657/http://blogs.technet.com/b/microsoft_blog/archive/2013/01/22/growing-the-surface-family-surface-windows-8-pro-availability-confirmed.aspx|archive-date=January 28, 2013}} The devices were initially available only at Microsoft Stores retail and online, but availability was later expanded into other vendors.{{cite press release |publisher=Microsoft |work=News Center |url=http://news.microsoft.com/2012/06/18/microsoft-announces-surface-new-family-of-pcs-for-windows/ |title=Microsoft Announces Surface: New Family of PCs for Windows |date=June 18, 2012 |access-date=June 20, 2012 |url-status=live |archive-url=https://web.archive.org/web/20150108043058/http://news.microsoft.com/2012/06/18/microsoft-announces-surface-new-family-of-pcs-for-windows/ |archive-date=January 8, 2015 }}

In November 2012, Ballmer described the distribution approach to Surface as "modest"{{cite web |last=Clarke |first=Gavin |url=https://www.theregister.co.uk/2012/11/12/ballmer_modest_surface_sales/ |title=Surface sales 'modest' so far, Ballmer modestly admits. |publisher=Theregister.co.uk |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20170905141449/http://www.theregister.co.uk/2012/11/12/ballmer_modest_surface_sales/ |archive-date=September 5, 2017 }} and on November 29 of that year, Microsoft revealed the pricing for the 64 GB and 128 GB versions of Surface with Windows 8 Pro.{{cite web|url=http://blogs.technet.com/b/microsoft_blog/archive/2012/11/29/next-up-for-the-surface-family-surface-with-windows-8-pro-pricing.aspx|title=Next Up for the Surface Family: Surface with Windows 8 Pro – Pricing|publisher=The Official Microsoft Blog|access-date=February 17, 2013|url-status=live|archive-url=http://archive.wikiwix.com/cache/20130217034133/http://blogs.technet.com/b/microsoft_blog/archive/2012/11/29/next-up-for-the-surface-family-surface-with-windows-8-pro-pricing.aspx|archive-date=February 17, 2013}} The tablet would go on sale on February 9, 2013, in the United States and Canada.{{cite news | url=https://abcnews.go.com/Technology/microsoft-surface-pro-tablet-laptop-computer-launch-windows/story?id=18286485 | title=Microsoft Surface Pro Tablet to Launch Feb. 9 for $899 | work=ABC News | date=January 22, 2013 | access-date=January 23, 2013}} A launch event was set to be held on February 8, 2013, but was cancelled at the last minute due to the February 2013 nor'easter.{{cite web |last=Clarke |first=Gavin |url=https://www.theregister.co.uk/2013/02/08/nemo_cancelled_surface_pro_launch/ |title=Nemo cancels Microsoft's Surface Pro launch. |publisher=Theregister.co.uk |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171021220203/https://www.theregister.co.uk/2013/02/08/nemo_cancelled_surface_pro_launch/ |archive-date=October 21, 2017 }} The 128GB version of the tablet sold out on the same day as its release. Though there was less demand for the 64GB version because of the much smaller available storage capacity, supplies of the lower cost unit were almost as tight.{{cite web |last=Foley |first=Mary Jo |url=https://www.zdnet.com/article/microsofts-surface-pro-launch-marred-by-supply-shortages/ |title=Microsoft's Surface Pro launch marred by supply shortages. |publisher=Zdnet.com |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20140928001334/http://www.zdnet.com/microsofts-surface-pro-launch-marred-by-supply-shortages-7000011089/ |archive-date=September 28, 2014 }}

The following year, on March 30, 2015, it announced the Surface 3, a more compact version of the Surface Pro 3. On September 8, 2015, Microsoft announced the "Surface Enterprise Initiative", a partnership between Accenture, Avanade, Dell Inc., and HP, to "enable more customers to enjoy the benefits of Windows 10." As part of the partnership, Dell will resell Surface Pro products through its business and enterprise channels, and offer its existing enterprise services (including Pro Support, warranty, and Configuration and Deployment) for Surface Pro devices it sells.{{cite web|title=Dell to start selling Microsoft's Surface Pro in new enterprise push|url=https://arstechnica.com/information-technology/2015/09/dell-to-start-selling-microsofts-surface-pro-in-new-enterprise-push/|website=Ars Technica|date=September 8, 2015|access-date=September 8, 2015|url-status=live|archive-url=https://web.archive.org/web/20150909050820/http://arstechnica.com/information-technology/2015/09/dell-to-start-selling-microsofts-surface-pro-in-new-enterprise-push/|archive-date=September 9, 2015}}{{cite web|title=Dell, HP to resell Microsoft's Surface Pro tablets|url=https://www.zdnet.com/article/dell-hp-to-resell-microsofts-surface-pro-tablets/|website=ZDNet|access-date=September 8, 2015|url-status=live|archive-url=https://web.archive.org/web/20150908220759/http://www.zdnet.com/article/dell-hp-to-resell-microsofts-surface-pro-tablets/|archive-date=September 8, 2015}}

Microsoft announced the next generation Surface Pro 4 and the all new Surface Book, a hybrid laptop, at Microsoft October 2015 Event in New York on October 10, 2015.{{cite web|url=http://blog.codexify.com/2015/10/microsoft-introduces-its-first-laptop.html |title=Microsoft Introduces its First Laptop |access-date=October 7, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20151026024746/http://blog.codexify.com/2015/10/microsoft-introduces-its-first-laptop.html |archive-date=October 26, 2015 }} Microsoft began shipping Surface Hub devices on March 25, 2016.{{cite web|url=http://www.neowin.net/news/after-a-number-of-delays-microsoft-begins-shipping-surface-hubs|title=After a number of delays, Microsoft begins shipping Surface Hubs|website=Neowin|access-date=April 18, 2016|url-status=live|archive-url=https://web.archive.org/web/20160413051057/http://www.neowin.net/news/after-a-number-of-delays-microsoft-begins-shipping-surface-hubs|archive-date=April 13, 2016}} In June 2016, Microsoft confirmed production of the Surface 3 would stop in December of that year.{{cite news|last1=Howse|first1=Brett|title=Microsoft Confirms Surface 3 Production to End in December|url=http://www.anandtech.com/show/10442/microsoft-confirms-surface-3-production-to-end-in-december|access-date=June 28, 2016|publisher=Anandtech.com|date=June 24, 2016|url-status=live|archive-url=https://web.archive.org/web/20160627133420/http://www.anandtech.com/show/10442/microsoft-confirms-surface-3-production-to-end-in-december|archive-date=June 27, 2016}} No replacement product has been announced. Reports suggest this may be a consequence of Intel discontinuing the Broxton iteration of the Atom processor.{{cite web | author=Ian Cutress | publisher=AnandTech | url=http://www.anandtech.com/show/10288/intel-broxton-sofia-smartphone-socs-cancelled | title=Intel's Changing Future: Smartphone SoCs Broxton & SoFIA Officially Cancelled | date=April 29, 2016 | url-status=live | archive-url=https://web.archive.org/web/20160630181344/http://www.anandtech.com/show/10288/intel-broxton-sofia-smartphone-socs-cancelled | archive-date=June 30, 2016 | df=mdy-all }} On October 26, 2016, at Microsoft's event, a Surface Studio and Surface Book with Performance Base was announced.{{Cite news|url=http://www.digitaltrends.com/computing/microsoft-event-surface-studio/|title=Microsoft unveils pricey but powerful Surface Book update, Surface Studio at NY event|date=October 26, 2016|newspaper=Digital Trends|language=en-US|access-date=November 21, 2016|url-status=live|archive-url=https://web.archive.org/web/20161122072008/http://www.digitaltrends.com/computing/microsoft-event-surface-studio/|archive-date=November 22, 2016}} A wheel accessory, the Surface Dial, was announced as well, and became available on November 10, 2016.{{Cite news|url=https://www.cnet.com/products/microsoft-surface-dial/preview/|title=Microsoft spins the innovation wheel, wins big with Surface Dial|work=CNET|access-date=February 26, 2017|language=en|url-status=live|archive-url=https://web.archive.org/web/20170227151920/https://www.cnet.com/products/microsoft-surface-dial/preview/|archive-date=February 27, 2017}}

Immediately following the announcement of the Surface Laptop at the #MicrosoftEDU event on May 2, 2017, and the Microsoft Build 2017 developer conference, Microsoft announced the fifth-generation Surface Pro at a special event in Shanghai on May 23, 2017.{{Cite news|url=https://www.bbc.co.uk/news/technology-40011777|title=Microsoft launches new Surface Pro|date=May 23, 2017|work=BBC News|access-date=May 23, 2017|language=en-GB|url-status=live|archive-url=https://web.archive.org/web/20170524104206/http://www.bbc.co.uk/news/technology-40011777|archive-date=May 24, 2017}}

On May 15, 2018, Microsoft announced the Surface Hub 2, featuring a new rotating hinge and the ability to link multiple Hubs together.{{cite web |url=https://blogs.windows.com/devices/2018/05/15/meet-surface-hub-2 |title=Meet Surface Hub 2 |last=Panay |first=Panos |date=May 15, 2018 |work=Windows Blogs |publisher=Microsoft |access-date=May 18, 2018}}{{cite web |url=https://www.windowscentral.com/microsoft-surface-hub-2 |title=Microsoft's Surface Hub 2 sports a 4K+ display and gravity-defying hinge |last=Rubino |first=Daniel |date=May 15, 2018 |work=Windows Central |publisher=Mobile Nations |access-date=May 18, 2018}}

In June 2018, Microsoft announced the Surface Go, a $400 Surface tablet with a 10-inch screen and 64 or 128 GB of storage.{{cite web |last=Chacos |first=Brad |date=May 16, 2018 |title=Microsoft may release a tiny $400 Surface tablet to challenge the iPad |publisher=PCWorld |url=https://www.pcworld.com/article/3273569/computers/microsoft-400-surface-tablet-rumors.html |access-date=May 18, 2018}}

On October 2, 2019, Microsoft announced the Surface Pro 7, the Surface Laptop 3, and the Surface Pro X. Both the Surface Pro 7 and the Surface Laptop 3 come with a USB-C port.{{cite web |url=https://www.theverge.com/2019/10/2/20885907/microsoft-surface-pro-7-2-in-1-features-price-specs-release-date-usb-c |title=Microsoft announces Surface Pro 7 with long-awaited USB-C port |last=Welch |first=Chris |date=October 2, 2019 |website=The Verge |access-date=September 21, 2020}}{{cite web |url=https://www.theverge.com/2019/10/2/20892144/microsoft-surface-laptop-3-usb-c-features-price-specs-release-date |title=Microsoft announces Surface Laptop 3 with a new 15-inch model and USB-C |last=Hollister |first=Sean |date=October 2, 2019 |website=The Verge |access-date=September 21, 2020}} The Surface Pro X comes with the Microsoft SQ1 ARM processor. Microsoft also teased upcoming products: the Surface Neo, a dual screen tablet originally planned to run Windows 10X; and the Surface Duo, a dual screen mobile phone that runs Android. Both products were initially announced to be released in 2020, though reports suggest the release of the Surface Neo will be delayed until 2021.{{cite web |url=https://winbuzzer.com/2020/04/09/microsoft-postpones-the-surface-neo-to-focus-on-windows-10x-xcxwbn/ |title=Microsoft Postpones the Surface Neo to Focus on Windows 10X |last=Jones |first=Luke |date=April 9, 2020 |access-date=August 26, 2020 |publisher=WinBuzzer}} The Surface Duo was released on September 10, 2020.{{cite web |last1=Lumb |first1=David |last2=Uy |first2=Michelle Ray |last3=Hanson |first3=Matt |title=Microsoft Surface Duo price, release date and phone specs |url=https://www.techradar.com/news/microsoft-surface-duo |publisher=TechRadar |access-date=26 August 2020 |date=12 August 2020}}{{cite web |last1=Bowden |first1=Zac |title=Microsoft Surface Duo launches September 10 for $1,399 with preorders starting today |url=https://www.windowscentral.com/surface-duo-announcement |publisher=Windows Central |access-date=26 August 2020 |date=12 August 2020}}

On September 22, 2021, Microsoft announced the Surface Pro 8, the Surface Duo 2 and the Surface Laptop Studio.{{Cite web|last=Peters|first=Jay|date=2021-09-22|title=Microsoft's fall Surface event: the 7 biggest announcements|url=https://www.theverge.com/2021/9/22/22684950/microsoft-surface-event-biggest-announcements-pro-8-duo-studio-laptop|access-date=2021-10-05|website=The Verge|language=en}}

The first-generation Surface uses a quad-core Nvidia Tegra 3 of the ARM architecture, as opposed to the Intel x64 architecture and therefore shipped with Windows RT, which was written for the ARM architecture. The second-generation Surface 2 added an Nvidia Tegra 4. The architecture limited Surface and Surface 2 to only apps from the Windows Store recompiled for ARM. With the release of the Surface 3, Microsoft switched the Surface line to the Intel x64 architecture, the same architecture found in the Surface Pro line. Surface 3 uses the Braswell Atom X7 processor.{{cite web|title = Surface 3|url = https://www.microsoft.com/surface/en-us/products/surface-3|website = Microsoft Surface|access-date = June 28, 2015|first = Microsoft|last = Surface|url-status = live|archive-url = https://web.archive.org/web/20150627174555/http://www.microsoft.com/surface/en-us/products/surface-3|archive-date = June 27, 2015|df = mdy-all}}

The 2019 Surface Pro X uses a custom ARM64 SOC, the Microsoft SQ1. The latest model uses an updated version of the SOC, known as Microsoft SQ2.{{Cite web|last=Warren|first=Tom|date=2020-10-23|title=Microsoft Surface Pro X (2020) review: ARM gets more muscle|url=https://www.theverge.com/2020/10/23/21526702/microsoft-surface-pro-x-2020-review-arm-windows-10-apps-features-specs-price|access-date=2021-10-05|website=The Verge|language=en}}

The Surface devices are released in six internal storage capacities: 32, 64, 128, 256, 512 GB and 1 TB. With the release of the third generation, the 32 GB model was discontinued. All models except the Surface Pro X also feature a microSDXC card slot, located behind the kickstand, which allow for the use of memory cards up to 200 GB.

Microsoft's Surface/Storage site revealed that the 32 GB Surface RT has approximately 16 GB of user-available storage and the 64 GB Surface RT has roughly 45 GB.{{Cite web|url=https://www.zdnet.com/article/microsofts-surface-pro-how-much-usable-storage-will-it-really-have/|title=Microsoft's Surface Pro: How much usable storage will it really have?|last=Foley|first=Mary Jo|website=ZDNet|language=en|access-date=2019-12-24}}

The exterior of the earlier generations of Surface (2012 tablet, Pro, and Pro 2) is made of VaporMg magnesium alloy giving a semi-glossy black durable finish that Microsoft calls "dark titanium".{{cite web |url=http://www.windowscentral.com/surface-pro-3-ama-reddit-panos-panay |title=Panos Panay and the Surface team just finished their Reddit AMA, here are the highlights |publisher=Windows Central |date=May 27, 2014 |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171021220448/https://www.windowscentral.com/surface-pro-3-ama-reddit-panos-panay |archive-date=October 21, 2017 }} Originally, the design of Surface was to feature a full "VaporMg" design, but the production models ditched this and went with a "VaporMg" coating.{{cite web |url=https://macdailynews.com/2012/07/09/microsoft-reportedly-dumps-vapormg-chassis-will-use-it-only-as-surface-treatment/ |title=Microsoft reportedly dumps 'VaporMg' chassis, will use 'VaporMg' only as 'surface treatment' – MacDailyNews - Welcome Home |date=July 9, 2012 |publisher=Macdailynews.com |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171021164232/http://macdailynews.com/2012/07/09/microsoft-reportedly-dumps-vapormg-chassis-will-use-it-only-as-surface-treatment/ |archive-date=October 21, 2017 }} Later devices moved towards a matte gray finish showing the actual magnesium color through the semi-transparent top coating. The Surface Laptop is available in four colors: platinum, graphite gold, burgundy, and cobalt blue.{{cite news|last1=Thorp-Lancaster|first1=Dan|title=Surface Laptop's four colors only available on single model in U.S. {{!}} Windows Central|url=http://www.windowscentral.com/surface-laptops-4-colors-only-available-single-model-us|access-date=May 2, 2017|work=Windows Central|date=May 2, 2017|url-status=live|archive-url=https://web.archive.org/web/20170503004915/http://www.windowscentral.com/surface-laptops-4-colors-only-available-single-model-us|archive-date=May 3, 2017}}

The Surface and Surface Pro lines feature a kickstand which flips out from the back of the device to prop it up, allowing the device to be stood up at an angle hands-free. According to Microsoft, this is great for watching movies, video chatting, and typing documents. According to some reviewers, this kickstand is uncomfortable to use in one's lap and means the device won't fit on shallow desks.{{cite web |last=Westover |first=Brian |url=https://www.pcmag.com/article2/0,2817,2426263,00.asp |title=Microsoft Surface 3 Review & Rating |work=PCWorld |access-date=July 12, 2015 |url-status=live |archive-url=https://web.archive.org/web/20150819121630/http://www.pcmag.com/article2/0,2817,2426263,00.asp |archive-date=August 19, 2015 }} The first generation has a kickstand that can be set to a 22 degrees angle position. The second generation added a 55 degrees angle position which according to Microsoft makes the device more comfortable to type on the lap. The Surface 3 features three angle positions: 22, 44, and 60 degrees. The Surface Pro 3 is the first device to have a continuous kickstand that can be set at any angles between 22 and 150 degrees. With the fifth-generation Surface Pro, Microsoft added an additional 15 degrees of rotation to the hinge bringing the widest possible angle to 165 degrees, or what Microsoft calls "Studio Mode".{{Cite news|url=https://www.windowscentral.com/should-you-buy-surface-pro-4-instead-new-surface-pro|title=Should you buy the Surface Pro 4 instead of the new Surface Pro?|work=Windows Central|access-date=June 12, 2017|url-status=live|archive-url=https://web.archive.org/web/20170616032108/https://www.windowscentral.com/should-you-buy-surface-pro-4-instead-new-surface-pro|archive-date=June 16, 2017}}

{{Main|Surface Book}}

On October 6, 2015, Microsoft unveiled the Surface Book, a 2-in-1 detachable with a mechanically attached, durable hardware keyboard. It became the first Surface device to be marketed as a laptop instead of a tablet. The device has a teardrop design.

The Surface Book has what Microsoft calls a "dynamic fulcrum hinge" which allows the device to support the heavier notebook/screen portion.{{cite web |last=Webster |first=Andrew |url=https://www.theverge.com/2015/10/6/9464187/surface-book-hinge-gifs |title=This is how Surface Book's crazy hinge works |publisher=The Verge |date=October 6, 2015 |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171021164018/https://www.theverge.com/2015/10/6/9464187/surface-book-hinge-gifs |archive-date=October 21, 2017}}

On October 26, 2016, Microsoft unveiled an additional configuration, called the Surface Book with Performance Base, which has an upgraded processor and a longer battery life.{{cite web|url=https://www.microsoft.com/en-us/surface/devices/surface-book/overview|title=Surface Book - The Ultimate i5 or i7 powered Laptop Computer|website=www.microsoft.com|language=en-us|access-date=January 26, 2017|url-status=live|archive-url=https://web.archive.org/web/20170127002317/https://www.microsoft.com/en-us/surface/devices/surface-book/overview|archive-date=January 27, 2017}}

The second generation Surface Book 2 was announced on October 17, 2017, introducing an upgraded ceramic hinge for stability, and lighter overall weight distribution. A 15-inch model was added to the line.{{Cite news|url=https://www.engadget.com/2017/10/19/surface-book-2-panos-panay-interview/|title=The Surface Book 2's secret weapon is ceramic, says Panos Panay|work=Engadget|access-date=October 21, 2017|language=en-US|url-status=live|archive-url=https://web.archive.org/web/20171021022504/https://www.engadget.com/2017/10/19/surface-book-2-panos-panay-interview/|archive-date=October 21, 2017}}

On May 6, 2020, the third generation Surface Book 3 was announced, featuring 10th-generation Intel processors, improved battery life, and faster SSD storage.{{Cite web |first=Sean |last=Riley |title=Microsoft launches Surface Book 3: Price, release date, specs and battery life|url=https://www.laptopmag.com/news/microsoft-launches-surface-book-3-price-release-date-specs-and-battery-life|access-date=2021-03-26|archive-url=https://web.archive.org/web/20210411060556/https://www.laptopmag.com/news/microsoft-launches-surface-book-3-price-release-date-specs-and-battery-life|archive-date=April 11, 2021|website=LaptopMag|date=May 6, 2020|language=en}}

{{Main|Surface Laptop}}

File:SurfaceLaptopBurgundy.png

On May 3, 2017, Microsoft unveiled the Surface Laptop, a non-detachable version of the Surface Book claiming to have the thinnest touch-enabled LCD panel of its kind.{{cite web| url=https://support.microsoft.com/en-us/help/4020089/windows-10-in-s-mode-faq|title=Microsoft}} Its permanently attached hardware keyboard comes in four colors and uses the same kind of fabric as the Type Cover accessories for the tablets. The device comes with the newly announced Windows 10 S operating system, which enables faster boot times at the expense of the ability to download and install programs from the web instead of the Microsoft Store. Users can switch to a fully enabled version of Windows 10 for free.

{{Main|Surface Studio}}

On October 26, 2016, Microsoft announced a 28-inch all-in-one desktop PC, the Surface Studio.{{cite web|title=Surface Studio|website=Microsoft|url=https://www.microsoft.com/en-us/surface/devices/surface-studio|access-date=October 27, 2016|url-status=live|archive-url=https://web.archive.org/web/20161027063733/https://www.microsoft.com/en-us/surface/devices/surface-studio|archive-date=October 27, 2016}} The device claims to have the thinnest LCD ever made in an all-in-one PC. All its components, including the processor and a surround-sound system, are located in a compact base on which the screen is mounted upon via a flexible, four-point hinge. The design allows the screen to fold down to a 20-degree angle for physical interaction with the user.{{cite magazine|last1=Moynihan|first1=Tim|title=Look at Microsoft's Fancy Surface Studio All-in-One PC|url=https://www.wired.com/2016/10/look-microsofts-fancy-surface-studio-one-pc/|magazine=Wired|publisher=Condé Nast|access-date=May 5, 2017|date=October 26, 2016|url-status=live|archive-url=https://web.archive.org/web/20170607194752/https://www.wired.com/2016/10/look-microsofts-fancy-surface-studio-one-pc/|archive-date=June 7, 2017}} It comes with the Windows 10 Anniversary Update preinstalled, but is optimized for the Windows 10 Creators Update released in April 2017.

{{Main|Surface Hub}}

On January 21, 2015, Microsoft introduced a new device category under the Surface family: the Surface Hub. It is an 84-inch 120 Hz 4K or 55-inch 1080p multi-touch, multi-pen, wall-mounted all-in-one device, aimed for collaboration and videoconferencing use of businesses. The device runs a variant of the Windows 10 operating system.{{cite web|title=Surface Hub|url=https://www.microsoft.com/microsoft-surface-hub/en-us|website=Microsoft.com|access-date=January 22, 2015|url-status=live|archive-url=https://web.archive.org/web/20150122044528/http://www.microsoft.com/microsoft-surface-hub/en-us|archive-date=January 22, 2015}}

{{Main|Surface Neo}}

On October 2, 2019, Microsoft unveiled the Surface Neo, an upcoming dual-screen tablet. The device is a folio with two 9-inch displays that can be used in various configurations ("postures"), including a laptop-like form where a Bluetooth keyboard is attached to the bottom screen. Depending on its position, the remainder of the touchscreen can be used for different features; the keyboard can be attached at the top to use the bottom as a touchpad, or at the bottom to display a special area above the keyboard (the "wonderbar"), which can house tools such as emojis. The device was originally planned to run a new Windows 10 edition known as Windows 10X, which was designed specifically for this class of devices. However, Microsoft eventually discontinued Windows 10X. At this time, it is unknown which version of Windows it will run.{{Cite web|url=https://www.theverge.com/2019/10/2/20889000/microsoft-surface-neo-windows-10x-hands-on-features-price-photos-release-date|title=Microsoft Surface Neo first look: the future of Windows 10X is dual-screen|last=Warren|first=Tom|date=2019-10-02|website=The Verge|language=en|access-date=2020-02-26}}{{Cite web|url=https://www.theverge.com/2021/5/18/22442421/microsoft-windows-10-x-canceled-official|title=Microsoft confirms Windows 10X is dead|last=Warren|first=Tom|date=2021-05-18|website=The Verge|language=en|access-date=2021-07-28}}

{{Main|Surface Duo}}

Alongside the Surface Neo, Microsoft also unveiled the Surface Duo, a dual-screen Android mobile device with a similar design.{{Cite web|url=https://www.theverge.com/2019/10/3/20895268/microsoft-surface-duo-foldable-phone-dual-screen-android-hands-on-features-price-photos-video|title=A first look at Surface Duo, Microsoft's foldable Android phone|last=Warren|first=Tom|date=2019-10-03|website=The Verge|language=en|access-date=2020-02-26}} Unlike the Surface Neo, the Surface Duo did release in September 2020 with 6GB of RAM and 128/256GB of storage. It initially shipped with Android 10 and uses Microsoft Launcher as the default launcher. Both Surface Duo models hold two screens, one screen per side. The Surface Duo can be folded in many ways, such as tabletop, tent, or single-screen. The first Duo has a selfie camera on the right side with a flashlight. A second model, the Surface Duo 2, got released in 2021 with 8GB of RAM and a back camera on one side.

{{Update|date=August 2024}}

The original Surface and Surface 2 models use Windows RT, a special version of Windows 8 designed for devices with ARM processors and cannot be upgraded to Windows 10. However, there were several major updates made available after its initial release that include Windows RT 8.1, RT 8.1 Update 1, RT 8.1 August update, and RT 8.1 Update 3. These older, ARM-based models of Surface are not compatible with Windows 10, but received several new features including a new Start menu similar to that found in early preview builds of Windows 10.{{cite web |url=http://www.neowin.net/news/microsofts-windows-81-rt-update-3-said-to-include-smaller-start-menu---but-not-much-else |title=Microsoft's Windows 8.1 RT Update 3 said to include smaller Start menu - but not much else |publisher=Neowin.net |access-date=October 26, 2016 |url-status=live |archive-url=https://web.archive.org/web/20161015045526/https://www.neowin.net/news/microsofts-windows-81-rt-update-3-said-to-include-smaller-start-menu---but-not-much-else |archive-date=October 15, 2016}}

From Surface Pro 4 and onward, all Surface devices support Windows Hello facial biometric authentication out of the box through its cameras and IR-sensors.{{cite web|title = How to set up Windows Hello on your Surface device|url = https://blogs.windows.com/devices/2015/12/17/how-to-set-up-windows-hello-on-your-surface-device/|website = Microsoft Devices Blog|date = December 17, 2015|access-date = February 18, 2016|language = en-US|url-status = live|archive-url = https://web.archive.org/web/20160220132041/https://blogs.windows.com/devices/2015/12/17/how-to-set-up-windows-hello-on-your-surface-device/|archive-date = February 20, 2016|df = mdy-all}} The Surface Pro 3 can utilize the Surface Pro 4 Type Cover with Fingerprint ID to gain Windows Hello support.{{cite web|title = Should you upgrade your Surface Pro 2 or Surface Pro 3 to the Surface Pro 4?|url = http://www.windowscentral.com/should-upgrade-surface-pro-2-pro-3-to-surface-pro-4|website = Windows Central|date = October 21, 2015|access-date = February 18, 2016|url-status = live|archive-url = https://web.archive.org/web/20160225114202/http://www.windowscentral.com/should-upgrade-surface-pro-2-pro-3-to-surface-pro-4|archive-date = February 25, 2016|df = mdy-all}}

Prior to the release of Windows 10, on Surface Pro 3 Microsoft made the Surface Hub app available, which allowed the adjustment of Pen pressure sensitivity and button functions.{{cite web|url=https://blogs.windows.com/devices/2014/10/13/surfacehubapp/#j7oTPr6RQugaoc7A.97|title=The brand new Surface Hub application is now available in the Windows Store - Microsoft Devices BlogMicrosoft Devices Blog|website=blogs.windows.com|date=October 13, 2014|language=en-US|access-date=February 26, 2017|url-status=live|archive-url=https://web.archive.org/web/20170227233247/https://blogs.windows.com/devices/2014/10/13/surfacehubapp/#j7oTPr6RQugaoc7A.97|archive-date=February 27, 2017}} The Surface Hub app was renamed "Surface" following the launch of the Surface Hub device. Additionally, toggles to control sound quality and to disable the capacitive Windows button on the Surface 3 and Pro 3 devices were included.{{cite web|url=https://www.microsoft.com/surface/en-us/support/apps-and-windows-store/surface-app?os=windows-10&=undefined|title=Surface |last=Microsoft|website=www.microsoft.com|language=en-US|access-date=February 26, 2017|url-status=live|archive-url=https://web.archive.org/web/20170227234605/https://www.microsoft.com/surface/en-us/support/apps-and-windows-store/surface-app?os=windows-10&=undefined|archive-date=February 27, 2017}}

With Surface Pro 3 and the Surface Pen based on N-Trig technology, Microsoft added the capability to launch OneNote from the lock screen without logging in by pressing the purple button at the top of the pen.{{cite web|url=https://www.microsoft.com/surface/en-us/support/touch-mouse-and-search/surface-pen?os=windows-10&=undefined|title=Microsoft Surface Pen with two side buttons|last=Microsoft|website=www.microsoft.com|language=en-US|access-date=February 26, 2017|url-status=live|archive-url=https://web.archive.org/web/20170227150053/https://www.microsoft.com/surface/en-us/support/touch-mouse-and-search/surface-pen?os=windows-10&=undefined|archive-date=February 27, 2017}} Microsoft added sections to Windows 10 settings that have the ability to control the functions of the buttons on the Surface Pen. One such function is to launch OneNote with the press of the top button of the Surface Pro 4 pen.{{cite web|url=https://www.microsoft.com/surface/en-us/support/hardware-and-drivers/surface-pen-pro-4#tryoutWin10|title=Using Surface Pen with single button on flat edge|last=Microsoft|website=www.microsoft.com|language=en-US|access-date=February 26, 2017|url-status=live|archive-url=https://web.archive.org/web/20170227150055/https://www.microsoft.com/surface/en-us/support/hardware-and-drivers/surface-pen-pro-4#tryoutWin10|archive-date=February 27, 2017}} With the introduction of the Surface Dial, Microsoft added a Wheel settings section to the Settings app in Windows 10 under Devices.{{Cite news|url=http://surfaceproartist.com/blog/2016/11/28/whats-your-frequency-tuning-in-to-the-surface-dial|title=What's your frequency? Tuning into the Surface Dial|work=Surface Pro Artist|access-date=February 26, 2017|language=en-US|url-status=live|archive-url=https://web.archive.org/web/20170227150749/http://surfaceproartist.com/blog/2016/11/28/whats-your-frequency-tuning-in-to-the-surface-dial|archive-date=February 27, 2017}} The Windows 10 Anniversary Update added the ability to adjust the shortcuts of each of the Pen's buttons performed.{{Cite news|url=http://www.windowscentral.com/whats-new-digital-pen-settings-windows-10-anniversary-update|title=What's new in digital pen settings for the Windows 10 Anniversary Update|work=Windows Central|access-date=February 26, 2017|url-status=live|archive-url=https://web.archive.org/web/20170227233236/http://www.windowscentral.com/whats-new-digital-pen-settings-windows-10-anniversary-update|archive-date=February 27, 2017}}

File:Microsoft Surface with Touch Cover 2.jpg

There are two main versions of the keyboard covers that connect via the Accessory Spine on the Surface tablets. The now discontinued Touch Cover, and the ever-evolving Type Cover. They feature a multi-touch touchpad, and a full QWERTY keyboard (with pre-defined action keys in place of the function row, though the function row is still accessible via the function button). The covers are made of various soft-touch materials and connect to the Surface with a polycarbonate spine with pogo pins.{{Cite news|url=http://www.tabletpcreview.com/review/microsoft-type-cover-with-fingerprint-id-review/|title=Microsoft Type Cover with Fingerprint ID Review|work=TabletPCReview.com|access-date=June 12, 2017|language=en-US|url-status=live|archive-url=https://web.archive.org/web/20170607231916/http://www.tabletpcreview.com/review/microsoft-type-cover-with-fingerprint-id-review/|archive-date=June 7, 2017}}{{cite web|url=https://forum.xda-developers.com/showthread.php?t=2270287|title=[Q] MS Surface Cover Connector Pinout|website=XDA Developers|date=May 9, 2013 |language=en|access-date=June 12, 2017|url-status=live|archive-url=https://web.archive.org/web/20180511230226/https://forum.xda-developers.com/showthread.php?t=2270287|archive-date=May 11, 2018}}

Microsoft sells the Surface Pen, an active-digitizer pen, separate of Surface, but included it in all Surface tablets until the fifth-generation Surface Pro where it was removed. The Surface Pen is designed to integrate with inking capabilities on Windows including OneNote.{{cite web|url=https://www.microsoft.com/surface/en-us/support/office-apps/take-notes-with-onenote|title=Using OneNote on Microsoft Surface|last=Microsoft|website=www.microsoft.com|language=en-US|access-date=June 12, 2017|url-status=live|archive-url=https://web.archive.org/web/20170704024334/http://www.microsoft.com/surface/en-us/support/office-apps/take-notes-with-onenote|archive-date=July 4, 2017}}

In 2013, Microsoft announced that they were going to design other covers for the Surface accessory spine (code named "blades"{{cite web|url=https://www.theverge.com/2013/9/24/4765048/can-microsofts-futuristic-blade-accessories-give-the-surface-the-edge|title=Surface blades: Microsoft bets on accessories as the future of tablets|last=Warren|first=Tom|date=September 24, 2013|website=The Verge|access-date=November 21, 2016|url-status=live|archive-url=https://web.archive.org/web/20161122153404/http://www.theverge.com/2013/9/24/4765048/can-microsofts-futuristic-blade-accessories-give-the-surface-the-edge|archive-date=November 22, 2016}}) based on the Touch Cover 2's sensors. The only product that was shipped was the Surface Music Cover and the Surface Music Kit app.{{cite web|url=https://www.theverge.com/2013/9/23/4762256/surface-remix-project-hands-on-dj-setup|title=Surface Remix Project: hands-on with Microsoft's crazy new DJ tool|last=Pierce|first=David|date=September 23, 2013|website=The Verge|access-date=November 21, 2016|url-status=live|archive-url=https://web.archive.org/web/20161206171950/http://www.theverge.com/2013/9/23/4762256/surface-remix-project-hands-on-dj-setup|archive-date=December 6, 2016}}{{Cite news|url=https://www.neowin.net/news/more-limited-edition-surface-music-covers-available-through-new-remixing-contest|title=More limited edition Surface Music Covers available through new remixing contest|newspaper=Neowin|access-date=November 21, 2016|url-status=live|archive-url=https://web.archive.org/web/20161122072220/https://www.neowin.net/news/more-limited-edition-surface-music-covers-available-through-new-remixing-contest|archive-date=November 22, 2016}}{{cite web|url=https://www.engadget.com/2013/09/23/microsoft-surface-music-cover/|title=Microsoft reveals Surface Music Cover, gives DJs and producers more musical tools (updated)|website=Engadget|date=September 23, 2013 |access-date=November 21, 2016|url-status=live|archive-url=https://web.archive.org/web/20161122154034/https://www.engadget.com/2013/09/23/microsoft-surface-music-cover/|archive-date=November 22, 2016}}{{Citation|last=Surface|title=Surface Workshop at Art Center College of Design|date=September 23, 2013|url=https://www.youtube.com/watch?v=R9UAxHgXYxw|access-date=November 21, 2016|url-status=live|archive-url=https://web.archive.org/web/20160129200321/https://www.youtube.com/watch?v=R9UAxHgXYxw|archive-date=January 29, 2016}}

File:Microsoft Surface street commercial.jpg

In October 2012, Microsoft aired its first commercial, directed by Jon Chu, for the Surface product line. The first 30-second commercial is the Surface Movement which focus on Windows RT version of the first generation of Surface with detachable keyboard and kickstand.{{cite news|title=Microsoft's first Surface commercial shows off click-in keyboard [video]|url=http://bgr.com/2012/10/16/microsoft-surface-tablet-commercial-windows-8/|access-date=October 7, 2015|work=BGR|url-status=live|archive-url=http://archive.wikiwix.com/cache/20151008180510/http://bgr.com/2012/10/16/microsoft-surface-tablet-commercial-windows-8/|archive-date=October 8, 2015}} It first aired during Dancing with the Stars commercial break.{{cite news|title=Microsoft 'Surface' Has Top Tablet Ad|url=http://www.mediapost.com/publications/article/185552/microsoft-surface-has-top-tablet-ad.html|access-date=October 7, 2015|work=MediaPost|url-status=live|archive-url=https://web.archive.org/web/20151208130636/http://www.mediapost.com/publications/article/185552/microsoft-surface-has-top-tablet-ad.html|archive-date=December 8, 2015}}

In 2014, Microsoft announced a five-year, $400 million deal with the National Football League, in which Surface became the official tablet computer brand of the NFL. As part of the partnership, special, ruggedized Surface Pro 2 devices were issued to teams for use on the sidelines, allowing coaches and players view and annotate footage of previous plays. The partnership was initially hampered by television commentators, who erroneously referred to the devices as being an "iPad" on several occasions. Microsoft has since stated that it "coached" commentators on properly referring to the devices on-air.{{cite web|title=How Microsoft redesigned the Surface Pro for the NFL|url=https://www.engadget.com/2014/12/18/how-microsoft-redesigned-surface-pro-for-nfl/|website=Engadget|access-date=June 4, 2015|url-status=live|archive-url=https://web.archive.org/web/20150630193229/http://www.engadget.com/2014/12/18/how-microsoft-redesigned-surface-pro-for-nfl/|archive-date=June 30, 2015}}{{cite web|title=The NFL Says Goodbye to the Polaroid, Hello to Microsoft's Surface Tablet|url=https://www.bloomberg.com/bw/articles/2013-05-21/the-nfl-says-goodbye-to-the-polaroid-hello-to-microsofts-surface-tablet|website=Bloomberg|access-date=June 4, 2015|url-status=live|archive-url=https://web.archive.org/web/20160128210343/http://www.bloomberg.com/bw/articles/2013-05-21/the-nfl-says-goodbye-to-the-polaroid-hello-to-microsofts-surface-tablet|archive-date=January 28, 2016}}{{cite web|title=On the sidelines: how the NFL is making use of the Surface Pro 2|url=https://www.engadget.com/2014/12/19/how-the-nfl-makes-use-of-surface-pro-2/|website=Engadget|access-date=June 4, 2015|url-status=live|archive-url=https://web.archive.org/web/20150630193801/http://www.engadget.com/2014/12/19/how-the-nfl-makes-use-of-surface-pro-2/|archive-date=June 30, 2015}}{{cite news|title=After Coaching From Microsoft, NFL Announcers Have Gotten Very Good At Identifying Surface Tablets|url=http://www.businessinsider.com/nfl-announcers-surface-tablets-2014-10#|access-date=June 4, 2015|work=Business Insider|url-status=live|archive-url=https://web.archive.org/web/20150413111417/http://www.businessinsider.com/nfl-announcers-surface-tablets-2014-10|archive-date=April 13, 2015}}

On January 11, 2016, Microsoft announced a collaboration with POW! WOW!. It includes a group of artists from around the world that utilizes various Surface devices, such as the Surface Pro 4 and the Surface Book, to create a total of 17 murals. The artists are filmed using their Surface devices and explain how they integrate Surface into their workflow. The final products are then posted to YouTube that accompanies a post on the Microsoft Devices blog.{{cite web|title = Jasper Wong creates the first in a series of 17 murals for Designed on Surface|url = https://blogs.windows.com/devices/2016/01/14/jasper-wong-creates-the-first-in-a-series-of-17-murals-for-designed-on-surface/|website = Microsoft Devices Blog|date = January 14, 2016|access-date = February 18, 2016|language = en-US|url-status = live|archive-url = https://web.archive.org/web/20160225172132/https://blogs.windows.com/devices/2016/01/14/jasper-wong-creates-the-first-in-a-series-of-17-murals-for-designed-on-surface/|archive-date = February 25, 2016|df = mdy-all}}

On February 17, 2016, Microsoft announced that alongside the US Department of Defense's plans to upgrade to Windows 10, it has approved Surface devices and certified them for use through the Defense Information Systems Agency Unified Capabilities Approved Products List. Surface Book, Surface Pro 4, Surface Pro 3, and Surface 3 have all been approved as Multifunction Mobile Devices, thus meeting the necessary requirements for security and compatibility with other systems.{{cite web|title = Surface now approved for U.S. Department of Defense|url = https://blogs.windows.com/devices/2016/02/17/surface-now-approved-for-u-s-department-of-defense/|website = Microsoft Devices Blog|date = February 17, 2016|access-date = February 18, 2016|language = en-US|url-status = live|archive-url = https://web.archive.org/web/20160225165504/https://blogs.windows.com/devices/2016/02/17/surface-now-approved-for-u-s-department-of-defense/|archive-date = February 25, 2016|df = mdy-all}}

{{Update|date=June 2015}}

When Surface was first announced, critics noted that the device represented a significant departure for Microsoft, as the company had previously relied exclusively on third-party OEMs to produce devices running Windows, and began shifting towards a first-party hardware model with similarities to that of Apple.{{cite web|title=With the Surface, Microsoft just started writing its next chapter|date=June 19, 2012|url=https://www.theverge.com/2012/6/19/3097726/surface-microsoft-next-chapter/in/2859835|publisher=The Verge|access-date=June 16, 2013|url-status=live|archive-url=https://web.archive.org/web/20130501233633/http://www.theverge.com/2012/6/19/3097726/surface-microsoft-next-chapter/in/2859835|archive-date=May 1, 2013}}{{cite web|url=http://news.cnet.com/8301-10805_3-57455682-75/microsoft-breaks-tradition-with-microsoft-surface-tablets/|title=Microsoft breaks tradition with Microsoft Surface tablets|publisher=CNET|access-date=June 16, 2013|url-status=live|archive-url=https://web.archive.org/web/20130528131710/http://news.cnet.com/8301-10805_3-57455682-75/microsoft-breaks-tradition-with-microsoft-surface-tablets/|archive-date=May 28, 2013}} Steve Ballmer said that like Xbox, Surface was an example of the sort of hardware products Microsoft will release in the future.Clarke, Gavin. [https://www.theregister.co.uk/2012/10/10/ballmer_devices_package/ "Ballmer aims chair at Apple after Windows package miss."] {{webarchive|url=https://web.archive.org/web/20160819221031/http://www.theregister.co.uk/2012/10/10/ballmer_devices_package/ |date=August 19, 2016 }} The Register, October 10, 2012.

Original equipment manufacturers (OEMs), whose products have traditionally run Microsoft operating systems, have had positive responses to the release of Surface.{{cite web|title=Lenovo Not Worried About Microsoft's Surface Tablet, Expects to Beat It|url=http://www.pcworld.com/article/260983/lenovo_not_worried_about_microsofts_surface_tablet_expects_to_beat_it.html|date=August 17, 2012|last=Kan|first=Michael|url-status=live|archive-url=https://web.archive.org/web/20120819205615/http://www.pcworld.com/article/260983/lenovo_not_worried_about_microsofts_surface_tablet_expects_to_beat_it.html|archive-date=August 19, 2012}} HP, Lenovo, Samsung, and Dell{{cite web |last=Robinson |first=Seth |url=http://www.thevarguy.com/2012/08/21/windows-8-launch-microsoft-surface-michael-dells-spin/ |title=Windows 8 Launch, Microsoft Surface: Michael Dell's Spin |publisher=The VAR Guy |date=August 21, 2012 |access-date=October 27, 2017 |url-status=usurped |archive-url=https://web.archive.org/web/20120825003603/http://www.thevarguy.com/2012/08/21/windows-8-launch-microsoft-surface-michael-dells-spin/ |archive-date=August 25, 2012 }} applauded Microsoft's decision to create its own Tablet PC and said that relationships with Microsoft have not changed. John Solomon, senior vice president of HP, said that "Microsoft was basically making a leadership statement and showing what's possible in the tablet space".{{cite web |author=Kristin Bent |url=http://www.crn.com/news/mobility/240006536/hp-targets-microsoft-surface-with-new-windows-8-convertible-pc.htm |title=HP Targets Microsoft Surface With New Windows 8 Convertible PC |date=August 30, 2012 |publisher=Crn.com |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171028043116/http://www.crn.com/news/mobility/240006536/hp-targets-microsoft-surface-with-new-windows-8-convertible-pc.htm |archive-date=October 28, 2017 }}{{cite web |last=Williams |first=Martyn |url=http://www.computerworld.com/s/article/9230774/Lenovo_exec_welcomes_Microsoft_tablet_competition |title=Lenovo exec welcomes Microsoft tablet competition |publisher=Computerworld |date=August 30, 2012 |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20140702235801/http://www.computerworld.com/s/article/9230774/Lenovo_exec_welcomes_Microsoft_tablet_competition |archive-date=July 2, 2014 }} Acer founder Stan Shih said that he believed Microsoft only introduced its own hardware in order to establish the market and would then withdraw in favor of its OEMs.{{cite web |last=Epstein |first=Zach |url=http://www.bgr.com/2012/06/20/microsoft-surface-tablet-ploy-acer-stan-shih/ |title=Microsoft's tablet efforts are fleeting, says Acer founder. |publisher=Boy Genius Report |date=June 20, 2012 |url-status=live |archive-url=https://web.archive.org/web/20121102155411/http://bgr.com/2012/06/20/microsoft-surface-tablet-ploy-acer-stan-shih/ |archive-date=November 2, 2012}}

However, others believe that OEMs were left sidelined by the perception that Microsoft's new tablet would replace their products.{{cite web |last=Crothers |first=Brooke |url=http://news.cnet.com/8301-1001_3-57462398-92/microsoft-to-feel-surface-heat-from-pc-makers/ |title=Microsoft to feel Surface heat from PC makers |publisher=CNET |date=June 27, 2012 |url-status=live |archive-url=https://web.archive.org/web/20120731011458/http://news.cnet.com/8301-1001_3-57462398-92/microsoft-to-feel-surface-heat-from-pc-makers/ |archive-date=July 31, 2012 }}{{cite web |url=https://www.engadget.com/2012/06/21/acer-is-skeptical-of-surface-tablets/ |title=Acer is skeptical of Surface tablets, thinks Microsoft isn't playing nice |date=June 21, 2012 |last=Fingas |first=Jon |url-status=live |archive-url=https://web.archive.org/web/20161015045810/https://www.engadget.com/2012/06/21/acer-is-skeptical-of-surface-tablets/ |archive-date=October 15, 2016 }} Acer chairman JT Wang advised Microsoft to "please think twice".[http://www.ft.com/intl/cms/s/0/9e522560-dca1-11e1-a304-00144feab49a.html#axzz22qOayJwv "Acer chief takes aim at Microsoft Surface."] {{webarchive|url=https://web.archive.org/web/20130202190542/http://www.ft.com/intl/cms/s/0/9e522560-dca1-11e1-a304-00144feab49a.html |date=February 2, 2013 }} FT, August 6, 2012. Microsoft has acknowledged that Surface may "affect their commitment" of partners to the Windows platform.Kunert, Paul. [https://www.theregister.co.uk/2012/08/07/microsoft_surface_own_goal/ "Microsoft Surface slate: Acer, resellers predict a riot."] {{webarchive|url=https://web.archive.org/web/20170913020442/http://www.theregister.co.uk/2012/08/07/microsoft_surface_own_goal/ |date=September 13, 2017 }} The Register, August 7, 2012.

The need for the Surface to market an ARM-compatible version of Windows was questioned by analysts because of recent developments in the PC industry; both Intel and AMD introduced x86-based system-on-chip designs for Windows 8, Atom "Clover Trail" and "Temash" respectively, in response to the growing competition from ARM licensees. In particular, Intel claimed that Clover Trail-based tablets could provide battery life rivaling that of ARM devices; in a test by PC World, Samsung's Clover Trail-based Ativ Smart PC was shown to have battery life exceeding that of the first gen ARM-based Surface. Peter Bright of Ars Technica argued that Windows RT had no clear purpose, since the power advantage of ARM-based devices was "nowhere near as clear-cut as it was two years ago", and that users would be better off purchasing Office 2013 themselves because of the removed features and licensing restrictions of Office RT.{{cite web|last=Chacos|first=Brad|title=Why Windows RT is hurtling toward disaster|url=http://www.infoworld.com/d/microsoft-windows/why-windows-rt-hurtling-toward-disaster-210995?page=0,1|publisher=InfoWorld|access-date=January 27, 2013|url-status=live|archive-url=https://web.archive.org/web/20131002053912/http://www.infoworld.com/d/microsoft-windows/why-windows-rt-hurtling-toward-disaster-210995?page=0,1|archive-date=October 2, 2013}}{{cite news|title=Can Intel Challenge ARM's Mobile Dominance?|url=https://www.forbes.com/sites/greatspeculations/2012/11/09/can-intel-challenge-arms-mobile-dominance/|work=Great Speculations|publisher=Forbes|access-date=November 22, 2012|url-status=live|archive-url=https://web.archive.org/web/20121127093819/http://www.forbes.com/sites/greatspeculations/2012/11/09/can-intel-challenge-arms-mobile-dominance/|archive-date=November 27, 2012}}{{cite web|last=Bright|first=Peter|title=Now that it's here, is there a place for Windows RT?|date=October 24, 2012|url=https://arstechnica.com/gadgets/2012/10/now-that-its-here-is-there-a-place-for-windows-rt/|publisher=Ars Technica|access-date=November 22, 2012|url-status=live|archive-url=https://web.archive.org/web/20121112175458/http://arstechnica.com/gadgets/2012/10/now-that-its-here-is-there-a-place-for-windows-rt/|archive-date=November 12, 2012}}

File:TorontoMicrosoftStore9.JPG]]

Sales of the first generation Surface did not meet Microsoft's expectations, which led to price reductions and other sales incentives.{{cite web |url=https://macdailynews.com/2013/09/13/desperate-microsoft-wants-to-pay-you-at-least-200-to-trade-in-your-ipad-for-a-surface-tablet/ |title=Desperate Microsoft wants to pay you at least $200 to trade in your iPad for a Surface tablet – MacDailyNews - Welcome Home |date=September 13, 2013 |publisher=Macdailynews.com |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171028092846/http://macdailynews.com/2013/09/13/desperate-microsoft-wants-to-pay-you-at-least-200-to-trade-in-your-ipad-for-a-surface-tablet/ |archive-date=October 28, 2017 }}{{cite web |url=http://www.allvoices.com/contributed-news/15532883-microsoft-offering-200-for-your-ipad-in-desperate-attempt-to-sell-surface-tablets |title=Microsoft offering $200 for your iPad in desperate attempt to sell Surface tablets |access-date=October 27, 2017 |url-status=dead |archive-url=https://web.archive.org/web/20130915093023/http://www.allvoices.com/contributed-news/15532883-microsoft-offering-200-for-your-ipad-in-desperate-attempt-to-sell-surface-tablets |archive-date=September 15, 2013 }}

In July 2013, Steve Ballmer revealed that the Surface hasn't sold as well as he hoped.{{cite web|url= https://www.cultofmac.com/237379/steve-ballmer-admits-microsofts-ipad-killer-is-a-flop/|title= Steve Ballmer Admits Microsoft's iPad-Killer Is A Flop|publisher= Cult of Mac|date= July 26, 2013|access-date= September 4, 2013|url-status= live|archive-url= https://web.archive.org/web/20130823090205/http://www.cultofmac.com/237379/steve-ballmer-admits-microsofts-ipad-killer-is-a-flop/|archive-date= August 23, 2013|df= mdy-all}} He reported that Microsoft had made a loss of {{currency|900 million|USD}} due to the lackluster Surface sales. Concurrently, Microsoft cut the price of first-gen Surface RT worldwide by 30%, with its U.S. price falling to {{currency|350|USD}}.{{cite news|title=Microsoft's Surface Tablet Is Said to Fall Short of Predictions|url=https://www.bloomberg.com/news/2013-03-14/microsoft-s-surface-tablet-is-said-to-fall-short-of-predictions.html|publisher=Bloomberg L.P.|access-date=May 21, 2013|url-status=live|archive-url=https://web.archive.org/web/20130501193431/http://www.bloomberg.com/news/2013-03-14/microsoft-s-surface-tablet-is-said-to-fall-short-of-predictions.html|archive-date=May 1, 2013}}{{cite web|title=Microsoft Misses, Takes a $900 Million Charge on Surface RT Stock|url=http://allthingsd.com/20130718/microsoft-misses-shares-sink/|work=All Things Digital|access-date=July 25, 2013|url-status=live|archive-url=http://archive.wikiwix.com/cache/20130726190251/http://allthingsd.com/20130718/microsoft-misses-shares-sink/|archive-date=July 26, 2013}}{{cite web|title=Microsoft cuts Surface RT prices by 30 percent worldwide, hopes to boost slow sales|url=https://www.theverge.com/2013/7/15/4524454/microsoft-surface-rt-price-cuts-worldwide|work=The Verge|date=July 15, 2013|access-date=July 25, 2013|url-status=live|archive-url=https://web.archive.org/web/20130729065720/http://www.theverge.com/2013/7/15/4524454/microsoft-surface-rt-price-cuts-worldwide|archive-date=July 29, 2013}}{{cite news|last=Lowe|first=Scott|title=Microsoft Lost $900 Million on Surface RT in Q1|url=http://au.ign.com/articles/2013/07/18/microsoft-lost-900-million-on-surface-rt-in-q1|access-date=July 20, 2013|newspaper=IGN.com|date=July 18, 2013|url-status=live|archive-url=http://archive.wikiwix.com/cache/20130721132414/http://au.ign.com/articles/2013/07/18/microsoft-lost-900-million-on-surface-rt-in-q1|archive-date=July 21, 2013}} This was followed by a further price cut in August after it was revealed that even the marketing costs had exceed the sales.{{cite web |author=Steven Musil |url=http://news.cnet.com/8301-10805_3-57596910-75/microsoft-cuts-surface-pro-tablet-prices-by-$100/ |title=Microsoft cuts Surface Pro tablet prices by $100. |publisher=News.cnet.com |date=August 4, 2013 |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20131021074723/http://news.cnet.com/8301-10805_3-57596910-75/microsoft-cuts-surface-pro-tablet-prices-by-$100/ |archive-date=October 21, 2013 }} On August 4, 2013, the cost of Surface Pro was cut by $100 giving it an entry price of $799. Several law firms sued Microsoft, accusing the company of misleading shareholders about sales of the first-gen ARM based Surface tablet, calling it an "unmitigated disaster".{{cite web |last=Keizer |first=Gregg |url=http://www.computerworld.com/s/article/9241606/Lawyers_sue_Microsoft_over_Surface_RT_unmitigated_disaster_ |title=Lawyers sue Microsoft over Surface RT 'unmitigated disaster' |publisher=Computerworld |date=August 13, 2013 |access-date=October 27, 2017 |url-status=live |archive-url=https://web.archive.org/web/20140703000848/http://www.computerworld.com/s/article/9241606/Lawyers_sue_Microsoft_over_Surface_RT_unmitigated_disaster_ |archive-date=July 3, 2014 }} In the first two years of sales, Microsoft lost almost two billion dollars.{{cite news |url=http://hothardware.com/News/Microsofts-Surface-Losses-Approach-2B-How-Much-More-Will-Redmond-Take/ |title=Microsoft's Surface Losses Approach $2B, How Much More Will Redmond Take? |last1=Hruska |first1=Joel |date=August 6, 2014 |website=hothardware.com |publisher=ComputerWorld |access-date=August 6, 2014 |url-status=live |archive-url=https://web.archive.org/web/20140808060151/http://hothardware.com/News/Microsofts-Surface-Losses-Approach-2B-How-Much-More-Will-Redmond-Take/ |archive-date=August 8, 2014 }}

File:Microsoft Store Surface promotion.jpgThe poor sales of the ARM-based Surface tablet had been credited to the continuing market dominance of Microsoft's competitors in the tablet market. Particularly, Apple's iPad retained its dominance due its App store offering the most tablet-optimized applications. Most OEMs opted to produce tablets running Google Android, which came in a wide variety of sizes and prices (albeit with mixed success among most OEMs), and Google Play had the second-largest selection of tablet applications. By contrast there was a limited amount of software designed specifically for Surface's operating system, Windows RT, the selection which was even weaker than Windows Phone.{{cite web |author=Brad Reed |url=http://bgr.com/2014/07/09/microsoft-surface-pro-3-sales/ |title=Microsoft Surface Pro 3 sales: Better than expected? |publisher=BGR |date=July 9, 2014 |access-date=October 26, 2016 |url-status=live |archive-url=http://archive.wikiwix.com/cache/20161027153749/http://bgr.com/2014/07/09/microsoft-surface-pro-3-sales/ |archive-date=October 27, 2016 }} Indeed, OEMs reported that most customers felt Intel-based tablets were more appropriate for use in business environments, as they were compatible with the much more widely available x86 programs while Windows RT was not. Microsoft's subsequent efforts have been focused upon refining the Surface Pro and making it a viable competitor in the premium ultra-mobile PC category, against other Ultrabooks and the MacBook Air, while discontinuing development of ARM-powered Surface devices as the Surface 3 (non-Pro) had an Intel x86 CPU (albeit with lower performance than the Surface Pro 3).{{cite web |last=Bott |first=Ed |url=https://www.zdnet.com/article/how-microsofts-surface-pro-3-marketing-push-backfired/ |title=How Microsoft's Surface Pro 3 marketing push backfired |publisher=ZDNet |date=June 19, 2014 |access-date=October 26, 2016 |url-status=live |archive-url=https://web.archive.org/web/20141205002015/http://www.zdnet.com/how-microsofts-surface-pro-3-marketing-push-backfired-7000030723/ |archive-date=December 5, 2014}}

The resultant Surface Pro 3 succeeded in garnering a great interest in the Surface line, making Surface business profitable for the first time in fiscal year Q1 2015.{{cite web|last1=Keizer|first1=Gregg|title=Microsoft's Surface turns first profit in 2 years|url=http://www.computerworld.com/article/2838622/microsofts-surface-turns-first-profit-in-2-years.html|website=ComputerWorld.com|access-date=July 24, 2015|date=October 25, 2015|url-status=live|archive-url=https://web.archive.org/web/20150828055215/http://www.computerworld.com/article/2838622/microsofts-surface-turns-first-profit-in-2-years.html|archive-date=August 28, 2015}} Later in Q2, the Surface division's sales topped $1 billion.{{cite web|last1=Fiegerman|first1=Seth|title=Microsoft Surface sales topped $1 billion in December quarter|url=http://mashable.com/2015/01/26/microsoft-q2-2015/|website=Mashable.com|access-date=July 24, 2015|date=January 27, 2015|url-status=live|archive-url=https://web.archive.org/web/20150723220809/http://mashable.com/2015/01/26/microsoft-q2-2015/|archive-date=July 23, 2015}} Surface division scored $888 million for Q4 2015 despite an overall loss of $2.1 billion for Microsoft, a 117% year-over-year growth thanks to the steady commercial performance of Surface Pro 3 and the launch of mainstream model Surface 3.{{cite web|title = Microsoft reports big losses in the fourth quarter|url = https://www.theverge.com/2015/7/21/9010403/microsoft-earnings-report-q4-2015|website = The Verge|date = July 21, 2015|access-date = July 23, 2015|url-status = live|archive-url = https://web.archive.org/web/20150722214727/http://www.theverge.com/2015/7/21/9010403/microsoft-earnings-report-q4-2015|archive-date = July 22, 2015|df = mdy-all}} In the first quarter of fiscal year 2018 the Surface division posted its best earnings performance to date.{{cite web|url=https://www.theinquirer.net/inquirer/news/3019965/microsoft-surface-sales-increase-as-firm-prepares-to-launch-surface-pro-lte|title=Microsoft Surface sales increase as firm prepares to launch Surface Pro LTE - TheINQUIRER|website=theinquirer.net|url-status=dead|archive-url=https://web.archive.org/web/20171107021705/https://www.theinquirer.net/inquirer/news/3019965/microsoft-surface-sales-increase-as-firm-prepares-to-launch-surface-pro-lte|archive-date=November 7, 2017}}

{{Surface timeline}}

• Microsoft PixelSense, a product line launched in 2007 and formerly called Microsoft Surface
• Comparison of tablet computers
• Microsoft Lumia

{{clear}}

{{Reflist}}

{{Commons category}}

• {{Official website|surface.com}}
• [https://www.engadget.com/2012/10/16/microsoft-surface-behind-the-scenes/ Building of Surface]

{{Windows tablets}}

{{Microsoft hardware}}

{{Microsoft}}

{{Authority control}}

Category:Tablet computers introduced in 2012

Category:Windows RT devices

Microsoft Surface