MixRadio

On 29 August 2007 Nokia launched the Nokia Music Store as part of the Ovi{{cite web |url=http://www.electronista.com/articles/07/08/29/nokia.5610.and.music.store/ |title=Nokia unveils Music Store, XpressMusic phones - (Aug 29) | MacNN |publisher=Electronista.com |date=2007-08-29 |access-date=2018-08-11 |archive-url=https://web.archive.org/web/20150409062913/http://www.electronista.com/articles/07/08/29/nokia.5610.and.music.store/ |archive-date=9 April 2015 |url-status=dead }}{{cite web|url=http://news.cnet.com/8301-17938_105-9767800-1.html|title=Ovi service becomes gateway to Nokia Music Store|date=29 August 2007|access-date=6 August 2009|archive-date=30 October 2013|archive-url=https://web.archive.org/web/20131030225011/http://news.cnet.com/8301-17938_105-9767800-1.html|url-status=dead}} services portal from Nokia.{{cite web|url=http://www.nokia.com/press/press-releases/showpressrelease?newsid=1149748|title=The latest Nokia phones and accessories - Nokia Phones US|website=www.nokia.com}} It was based on the LoudEye/OD2 platform.{{cite web |last=Schofield |first=Jack |date=30 August 2007 |title=Nokia music library comes from OD2 |url=https://www.theguardian.com/technology/blog/2007/aug/30/nokiamusiclib |website=The Guardian}} The original idea behind the store was to provide to all Nokia MP3 capable mobile users a music store on the phone as on the PC. The Nokia Music Store officially opened first in the UK on 1 October 2007 with offering of music from SonyBMG, Universal Music, EMI and Warner Music Group, as well as others.{{cite web |url=http://www.fiercewireless.com/press-releases/nokia-music-store-goes-live-uk |title=Nokia Music Store goes live in the UK - FierceWireless |access-date=2009-08-06 |url-status=dead |archive-url=https://web.archive.org/web/20110721004203/http://www.fiercewireless.com/press-releases/nokia-music-store-goes-live-uk |archive-date=21 July 2011 |df=dmy-all }}

File:Nokiamusicstorescreenshot.jpg

The introduction of the Nokia Music Store was not met enthusiastically with some mobile network operators who were already operating their own music download stores.{{Cite web |date=30 August 2007 |title=Nokia aims to take bite out of Apple with online music launch |url=https://www.independent.co.uk/news/business/news/nokia-aims-to-take-bite-out-of-apple-with-online-music-launch-463552.html |website=The Independent}} Nokia managed to struck a deal to sell Kylie Minogue's X on the store in the UK from 21 November 2007, five days before its slated international release.{{Cite web |last=Brandle |first=Lars |date=2007-11-19 |title=Kylie Arrives Early Through Nokia Music Store |url=https://www.billboard.com/music/music-news/kylie-arrives-early-through-nokia-music-store-1316699/ |access-date=2025-04-29 |website=Billboard |language=en-US}} The launch of the store in other European countries was delayed to 2008.{{Cite web |title=Nokia music store in continental Europe only in '08 |url=https://www.reuters.com/article/us-nokia-music/nokia-music-store-in-continental-europe-only-in-08-idUSL0421534120071204/?edition-redirect=uk |website=Reuters}}

The roll-out of the Nokia Music Store service differed by country and region. It went live in Australia on 22 April 2008,{{cite web |title=Nocookies |url=http://www.theaustralian.com.au/news/nokia-australia-to-launch-music-store/story-e6frg6n6-1111116089437 |access-date=2018-08-11 |publisher=The Australian}}{{cite news |last=Troaca |first=Florin |date=22 April 2008 |title=Nokia Music Store Now Open in Australia |url=http://news.softpedia.com/news/Nokia-Music-Store-Now-Opened-in-Australia-84001.shtml |newspaper=Softpedia}} in France on 23 April 2008,{{cite web |date=23 April 2008 |title=Nokia Music Store France goes live - Microsoft Devices BlogMicrosoft Devices Blog |url=https://blogs.windows.com/devices/2008/04/23/nokia-music-store-france-goes-live/ |website=blogs.windows.com}} Spain on 28 September 2008,{{Cite web |title=New Launch by Nokia in Spain: The Nokia Music Store |url=http://www.prnewswire.com/news-releases/new-launch-by-nokia-in-spain-the-nokia-music-store-65151057.html |url-status=dead |archive-url=https://web.archive.org/web/20160819133129/http://www.prnewswire.com/news-releases/new-launch-by-nokia-in-spain-the-nokia-music-store-65151057.html |archive-date=19 August 2016 |access-date=21 July 2016}} United Arab Emirates in November 2008,{{cite web |last=XPRESS |date=30 November 2008 |title=Nokia Music Store goes live in UAE |url=http://gulfnews.com/nokia-music-store-goes-live-in-uae-1.461090 |url-status=dead |archive-url=https://web.archive.org/web/20180515050920/https://gulfnews.com/nokia-music-store-goes-live-in-uae-1.461090 |archive-date=15 May 2018 |access-date=21 July 2016}} South Africa on 24 April 2009{{cite web |title=News: Jake Larsen on Nokia Music Store |url=http://www.techsmart.co.za/features/interviews/Jake_Larsen_on_Nokia_Music_Store.html |access-date=2018-08-11 |publisher=Techsmart.co.za}}{{cite web |date=12 March 2009 |title=Nokia music hits SA |url=http://www.moneyweb.co.za/archive/nokia-music-hits-sa/}}{{cite web |title=Nokia Accelerates Music Push With Services and Phones |url=http://www.pcworld.com/article/161059/article.html |website=PCWorld}}{{cite web |title=Nokia Music+ launched in South Africa |url=http://mybroadband.co.za/news/software/74701-nokia-music-launched-in-south-africa.html}}{{cite news |last=Arghire |first=Ionut |date=24 April 2009 |title=Nokia Music Store Gets Launched in South Africa |url=http://news.softpedia.com/news/Nokia-Music-Store-Gets-Launched-in-South-Africa-110136.shtml |newspaper=Softpedia}}{{cite web |date=8 February 2009 |title=Nokia's 5800 Xpress launches in South Africa - Paul Jacobson |url=http://pauljacobson.me/2009/02/08/nokias-5800-xpress-launches-in-south-africa/}}{{cite web |title=Nokia Music Store opens in SA |url=http://www.bizcommunity.com/Article/196/16/35348.html |website=www.bizcommunity.com}}{{cite web |title=Nokia Music Store live in South Africa |url=http://www.webwire.com/ViewPressRel.asp?aId=93367}}{{cite web |title=Nokia Music Store goes live in South Africa |url=http://www.dailymobile.net/2009/04/24/nokia-music-store-live-in-south-africa/ |url-status=dead |archive-url=https://web.archive.org/web/20160818140346/http://www.dailymobile.net/2009/04/24/nokia-music-store-live-in-south-africa/ |archive-date=18 August 2016 |access-date=2018-08-11 |publisher=Daily Mobile}} (with Comes With Music following on 27 August 2009{{cite web |date=28 August 2009 |title=Comes With Music |url=http://www.nafisa.co.za/comes-with-music/ |url-status=dead |archive-url=https://web.archive.org/web/20160918094546/http://www.nafisa.co.za/comes-with-music/ |archive-date=18 September 2016 |access-date=21 July 2016}}{{cite web |title=Shufflegazine #19 March 2010 |url=https://www.scribd.com/doc/29397706/Shufflegazine-19-March-2010 |website=Scribd}}{{cite web |title=News: Nokia announces Comes with Music |url=http://techsmart.co.za/features/news/Nokia_announces_Comes_with_Music.html |access-date=2018-08-11 |publisher=Techsmart.co.za}}), India in 2009,{{cite web |date=4 July 2009 |title=First Look: Nokia Music Store Launches in India |url=http://thehandheldblog.com/2009/07/05/first-look-nokia-music-store-launches-in-india/}}{{cite web |date=30 October 2008 |title=Nokia To Launch Music Store In India In Early 2009 - MediaNama |url=http://www.medianama.com/2008/10/223-nokia-to-launch-music-store-in-india-in-early-2009/ |website=www.medianama.com}}{{cite web |date=17 September 2009 |title=Nokia launches online music store in Kerala |url=http://www.dnaindia.com/money/report-nokia-launches-online-music-store-in-kerala-1290992}} and on February 11, 2010 (Comes With Music service) in 11 countries and territories in the Middle East: Egypt, Lebanon, Jordan, the Palestinian Territories, Iraq, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman.{{cite web |title=nokia-pioneers-new-way-experience-music-middle-east-launch-comes-mus - Al Bawaba |url=http://www.albawaba.com/news/nokia-pioneers-new-way-experience-music-middle-east-launch-comes-mus |url-status=dead |archive-url=https://web.archive.org/web/20160819012907/http://www.albawaba.com/news/nokia-pioneers-new-way-experience-music-middle-east-launch-comes-mus |archive-date=19 August 2016 |access-date=21 July 2016 |website=www.albawaba.com}}{{cite web |date=11 February 2010 |title=Nokia pioneers new way to experience music in the Middle East with launch of Comes with Music |url=http://www.albawaba.com/news/nokia-pioneers-new-way-experience-music-middle-east-launch-comes-music}}{{cite web |date=3 October 2008 |title=First Online Nokia Music Store in Middle East To launch in UAE |url=http://www.startuparabia.com/2008/10/first-online-nokia-music-store-in-middle-east-to-launch-in-uae/ |website=StartUpArabia}}{{cite web |date=25 November 2009 |title=Online music dream is real |url=http://www.thenational.ae/business/media/online-music-dream-is-real}}

This service had its own PC software to serve as front gate of the store on the PC and on the phones. It was called Nokia Music initially, then renamed to Nokia Ovi Player in late 2009,{{Cite web |date=2009-11-12 |title=Nokia Music (PC Client) now Nokia Ovi Player |url=http://www.allaboutsymbian.com/news/item/10733_Nokia_Music_PC_Client_now_Noki.php |access-date=2025-04-29 |website=All About Symbian |language=en}} and later Nokia Music Player in late 2011.{{Cite web |title=‘Ovi Music Player’ becomes ‘Nokia Music Player’ : My Nokia Blog - 200 |url=http://mynokiablog.com/2011/11/04/ovi-music-player-update/ |access-date=2025-04-29 |website=mynokiablog.com}}

Until 2010 the service had DRM files that prevented files from being burn onto CDs, allowing playback from mobile devices and the PC software only. Market conditions encouraged a move to DRM free, as evidenced in the Brainstorm Magazine article "[http://www.brainstormmag.co.za/index.php?option=com_content&view=article&id=3280:music-wants-to-be-mobile-and-drm-free&catid=83:trends&Itemid=124 Music wants to be mobile...and DRM free]". In case the user wanted to burn the song, they had to buy it from the store. Along with going DRM-free by the third quarter of 2010, the Nokia Music Store was also rebranded to Ovi Music{{Cite web |last=Live |first=Mobile World |date=2010-08-17 |title=Nokia to rebrand Comes With Music |url=https://www.mobileworldlive.com/nokia/nokia-to-rebrand-comes-with-music/ |access-date=2025-04-29 |website=Mobile World Live |language=en-GB}}{{Cite web |date=1 January 2011 |title=Nokia in 2010 |url=https://www.nokia.com/system/files/files/request-nokia-in-2010-pdf.pdf |archive-url=http://web.archive.org/web/20240626232524/https://www.nokia.com/system/files/files/request-nokia-in-2010-pdf.pdf |archive-date=2024-06-26 |access-date=2025-04-29 |website=www.nokia.com}} to align with Nokia's Ovi branding.{{cite web |date=6 August 2010 |title=Nokia rebranding music store - IT News Africa – Africa's Technology News Leader |url=http://www.itnewsafrica.com/2010/08/nokia-rebranding-music-store/ |website=www.itnewsafrica.com}}{{cite web |date=10 September 2010 |title=Nokia 8 Android |url=http://www.webaddict.co.za/2010/09/10/mp3-downloads-nokia-music-store-ovi/}}

During the latter part of 2010 and into 2011, Nokia Music continued developing its app client for the MeeGo platform along with its existing Symbian platform.{{Cite web |title=MixRadio Developers - MixRadio History |url=http://dev.mixrad.io/blog/2014/08/05/MixRadio-History/ |url-status=dead |archive-url=https://web.archive.org/web/20150524154001/http://dev.mixrad.io/blog/2014/08/05/MixRadio-History/ |archive-date=24 May 2015 |access-date=24 May 2015}}

File:NokiaComesWithMusic.jpg

In October 2008, Nokia announced the Nokia 5800 XpressMusic, a direct touchscreen competitor to the iPhone and with it came the service Comes With Music,[http://www.nokia.com/press/press-releases/showpressrelease?newsid=1247823] {{webarchive|url=https://web.archive.org/web/20100507234315/http://www.nokia.com/press/press-releases/showpressrelease?newsid=1247823|date=7 May 2010}} which consists of a year of free music downloads from the Nokia Music Store included in the price of the phone. This service was optional to the carriers. Within the box of the phone there was a card with an ID that will be linked to the PC (MAC address) and mobile phone (IMEI), so that PC and mobile phone have unlimited music downloads for over a year.{{cite press release |title=Nokia World 2007: Nokia outlines its vision of Internet evolution and commitment to environmental sustainability |date=4 December 2007 |publisher=Nokia Corporation |url=http://www.nokia.com/A4136001?newsid=1172937 |access-date=14 May 2008}} The Comes With Music was initially announced in December 2007{{Cite web |title=Nokia finally Comes With Music, sold with 5310 exclusively in the UK |url=https://www.gsmarena.com/nokia_finally_comes_with_music_sold_with_5310_exclusively_in_the_uk-news-580.php |access-date=2025-04-29 |website=GSMArena.com |language=en-US}} to allow 12, 18, or 24 months of unlimited free-of-charge music downloads with the purchase of a Nokia Comes With Music edition phone. Files could be downloaded on mobile devices or personal computers, and kept permanently. As of April 2009, Comes With Music is available bundled with new Nokia 5800 XpressMusic, Nokia 5310 XpressMusic, Nokia N96 and Nokia N95 8GB devices.{{Cite web |last=Sung |first=Daniel |date=2009-04-22 |title=Why hasn't Nokia's Comes With Music succeeded in the UK? |url=https://www.techdigest.tv/2009/04/theres_never_be.html |access-date=2025-04-29 |website=Tech Digest |language=en-GB}}

Comes With Music was rebranded to Ovi Music Unlimited in all territories by late 2010.{{Cite web |date=2010-08-16 |title=Comes with Music changing to Ovi Music Unlimited (UK) |url=http://www.allaboutsymbian.com/news/item/11947_Comes_with_Music_changing_to_O.php |access-date=2025-04-29 |website=All About Symbian |language=en}}

In January 2011 Nokia withdrew the Ovi Music Unlimited programme in 27 countries, due to its failure to gain traction; existing subscribers could continue to download until their contracts ended. It notably failed to catch on in markets like Europe, partly due to lack of support from the mobile operators. The service continued to be offered until 2014 in China, India, Indonesia, Brazil, Turkey and South Africa where take-up was better.{{cite web|url=http://www.yle.fi/uutiset/news/2011/01/nokia_retreats_from_music_service_2294706.html|title=Nokia Retreats from Music Service|date=18 January 2011|publisher=YLE|access-date=18 January 2011}}

File:Nokia-music-app.jpg

The Nokia Music app was announced for the first time on the Windows Phone platform with the Lumia 710 and Lumia 800 on 26 October 2011 in London. It has a radio-style music streaming service called MixRadio, an events finder called Gigfinder, offers music downloads from its existing Nokia MP3 Store catalogue in 38 countries, and plays locally stored music files.{{Cite web |date=2011-11-15 |title=Nokia Music joins the auto-playlist club, brings Pandora-like song-finding to Lumia 800 |url=https://www.engadget.com/2011-11-15-nokia-music-joins-the-auto-playlist-club-brings-pandora-like-so.html |access-date=2025-04-29 |website=Engadget |language=en-US}}{{Cite web |date=2011-10-26 |title=Nokia Music app debuts on Windows Phone with MixRadio and Gigfinder |url=http://allaboutwindowsphone.com/news/item/13471_nokia_music_app_debuts_on_wind.php |access-date=2025-04-29 |website=All About Windows Phone |language=en}}{{Cite web |date=2011-11-15 |title=The Finnish Musical Difference, Nokia Music and Windows Phone |url=http://allaboutwindowsphone.com/features/item/13622_The_Finnish_Musical_Difference.php |access-date=2025-04-29 |website=All About Windows Phone |language=en}}

With the launch of Windows Phone 8 in late 2012, Nokia Music came to the platform with an app optimised for the new operating system from Microsoft. In the following months, Nokia Music was released to the Windows Store on Windows 8 and Windows RT.

Nokia Music launched in the U.S. market on 15 September 2012 with a performance at Irving Plaza by Green Day. Fans were treated to a special performance from the band, along with heavy social media involvement by AT&T, Nokia, the band themselves and Warner Bros.{{cite magazine|url=https://www.billboard.com/biz/articles/news/branding/1083736/how-green-day-warner-bros-mac-nokia-att-teamed-up-for-social|title=How Green Day, Warner Bros., MAC, Nokia, AT&T Teamed Up for Social Campaign With Potential Audience of 144 Million|magazine=Billboard }}

A premium subscription service called Nokia Music+ was later also released in some territories.{{Cite web |last=Souppouris |first=Aaron |date=2013-02-15 |title=Nokia’s Music+ premium subscription service now available in the UK |url=https://www.theverge.com/2013/2/15/3991258/nokia-music-plus-subscription-service-launches-in-uk |access-date=2025-04-29 |website=The Verge |language=en-US}}

On 20 November 2013 Nokia renamed the entire app and service to "Nokia MixRadio". This change also made its way to the Windows 8 and Windows RT app stores{{cite web|url=http://www.wpxbox.com/nokia-mixradio-windows-8-released/|title=Nokia MixRadio for Windows 8 Released|date=20 December 2013}} The following day, Nokia MixRadio made its official global launch with a special event in New York City where Nile Rodgers played.{{cite magazine|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/5800485/nokia-mixradio-launches-with-nile-rodgers|title=Nokia MixRadio Launches With Nile Rodgers|magazine=Billboard }}

Nokia MixRadio began the year with the launch of the MixRadio app for the Nokia Asha and Nokia X platforms at GSMA Mobile World Congress in February 2014.{{Cite web |url=http://lumiaconversations.microsoft.com//2014/02/27/mixradio-nokia-x-and-asha/ |title=MixRadio comes to Nokia X and Asha - Conversations: The Microsoft Devices blog |access-date=24 May 2015 |archive-url=https://web.archive.org/web/20150524115631/http://lumiaconversations.microsoft.com//2014/02/27/mixradio-nokia-x-and-asha/ |archive-date=24 May 2015 |url-status=dead}}

The service was again renamed to only "MixRadio" on 1 July 2014, to reflect the change of ownership from Nokia to Microsoft. On 11 September 2014, the MixRadio application was announced for the Sonos range of wireless speakers with a companion app.{{cite web|url=https://sonos.custhelp.com/app/answers/detail/a_id/3047/~/sonos-and-mixradio|title=Site Maintenance in progress|website=sonos.custhelp.com}}{{Dead link|date=April 2020 |bot=InternetArchiveBot |fix-attempted=yes }} MixRadio further extended their reach on 27 November 2014, with the application being added to the adidas miCoach Smart Run touchscreen watch.{{cite news|url=http://mixradioblog.tumblr.com/post/103716719713/adidas-micoach-smart-run-powered-by-mixradio|title=adidas miCoach SMART RUN powered by MixRadio|newspaper=Tumblr|date=November 2014 }}

File:Song list on Mix Radio app.pngOn 18 December 2014, after mulling a spin-off of the service, Microsoft announced that it would sell MixRadio to Line Corporation, a subsidiary of Naver Corporation, for an undisclosed amount.{{cite web|title=Microsoft sells its MixRadio music service to Line|url=https://www.theverge.com/2014/12/18/7415685/line-acquires-microsoft-nokia-mixradio|website=The Verge|date=18 December 2014 |access-date=18 December 2014}}{{Cite web |url=http://www.htxt.co.za/2014/07/21/nokia-mixradio-leaves-microsoft-to-go-it-alone/ |title=Nokia MixRadio leaves Microsoft to go it alone - HTXT.africa |access-date=21 July 2016 |archive-url=https://web.archive.org/web/20160805232635/http://www.htxt.co.za/2014/07/21/nokia-mixradio-leaves-microsoft-to-go-it-alone/ |archive-date=5 August 2016 |url-status=dead}} On 17 March 2015, the transaction was completed.{{cite web|url=http://www.mixradiomusic.com/en/press-releases/mixradio-closes-deal-with-line|title=MixRadio closes deal with LINE|work=MixRadioMusic.com|access-date=13 February 2016|archive-url=https://web.archive.org/web/20160224144842/http://www.mixradiomusic.com/en/press-releases/mixradio-closes-deal-with-line|archive-date=24 February 2016|url-status=dead}} At this time, beta versions of the app were released for Android and iOS.{{Cite web |url=http://mixradio.uservoice.com/knowledgebase/articles/513746-beta-sign-up-process |title=Beta Sign up Process – Feature suggestions & quality feedback for MixRadio |access-date=11 August 2018 |archive-url=https://web.archive.org/web/20151226173227/http://mixradio.uservoice.com/knowledgebase/articles/513746-beta-sign-up-process |archive-date=26 December 2015 |url-status=dead}}{{cite web|url=https://www.youtube.com/watch?v=7R56D4W4PqM |archive-url=https://ghostarchive.org/varchive/youtube/20211221/7R56D4W4PqM |archive-date=2021-12-21 |url-status=live|title=Interview with MixRadio CEO Jyrki Rosenberg|last=OneTechStop.net|date=22 May 2015|via=YouTube}}{{cbignore}}

On 19 May 2015 MixRadio announced the launch of the commercial iOS and Android apps with simultaneous launch events in New York City and Singapore.{{cite web |url=http://www.allthatmatters.asia/wp-content/uploads/sites/9/2015/04/All-That-Matters-Draft-Programme-23.4.15.pdf |title=All that matters |date=2015 |website=www.allthatmatters.asia |access-date=18 June 2015 |archive-date=18 June 2015 |archive-url=https://web.archive.org/web/20150618151130/http://www.allthatmatters.asia/wp-content/uploads/sites/9/2015/04/All-That-Matters-Draft-Programme-23.4.15.pdf |url-status=dead }} MixRadio also announced their partnership with HTC at this event to integrate MixRadio into the BlinkFeed software of HTC smartphones.{{cite magazine|url=http://www.billboard.com/articles/business/6568889/mixradio-ios-android-nile-rodgers-charli-xcx|title=MixRadio Launches on iOS & Android, Teams With Nile Rodgers & Charli XCX|magazine=Billboard }} The HTC BlinkFeed integration with MixRadio went live on 9 June 2015.{{cite tweet|user=tuttonp|author=Paul Tutton|number=608165239654346752|date=9 June 2015|title=@AdrianGHughes Try it now ;) We are rolling to a small country set to start, so you might not see it unless you choose UK for example}}

During the third quarter of 2015, MixRadio further expanded its reach to other platforms, namely Apple Watch, Amazon Appstore and Tizen. In the first week of November 2015, MixRadio launched as a fully featured web browser client for the Windows and OS X operating systems, mirroring the look and functionality of its smartphone apps.{{Cite web |url=http://mixrad.io/ |title=MixRadio |access-date=9 May 2019 |archive-url=https://web.archive.org/web/20160309044846/https://mixrad.io/ |archive-date=9 March 2016 |url-status=dead}} Starting in late September 2015, MixRadio was made available to download through the Amazon Appstore (and consequently BlackBerry devices).{{Cite web |url=https://www.amazon.com/MixRadio-Limited-Music/dp/B0153G412S#mas-app-permissions |title=Amazon.com: MixRadio Music: Appstore for Android |website=Amazon |access-date=5 September 2017 |archive-url=https://web.archive.org/web/20160202152335/http://www.amazon.com/MixRadio-Limited-Music/dp/B0153G412S#mas-app-permissions |archive-date=2 February 2016 |url-status=dead}} The app was also preinstalled on the Samsung Z3, a smartphone running the Tizen operating system.{{cite web|url=http://www.androidcentral.com/samsung-launches-tizen-powered-z3-india|title=Samsung launches the Tizen-powered Z3 in India with MixRadio pre-loaded|date=14 October 2015}}

In late August 2015, MixRadio beta was opened to the general public to help test and contribute feedback regarding the app itself. The public betas were later expanded to the MixRadio client on iOS in early October 2015.

On 16 February 2016, Line announced that MixRadio would be discontinued, citing "a careful assessment of the subsidiary's overall performance" and "the financial challenges posed by the music streaming market".{{cite web |date=16 February 2016 |title=Former Nokia music service MixRadio is shutting down |url=https://www.engadget.com/2016/02/16/nokia-line-mixradio-closing/ |access-date=16 February 2016 |website=Engadget}}

MixRadio was officially closed on 21 March 2016.{{cite web|url=https://www.facebook.com/MixRadioIndia/photos/pb.421534461300752.-2207520000.1459926676./902130593241134/?type=3&theater|title=We are very sorry to say that MixRadio has closed.|date=22 March 2016|website=Facebook|access-date=26 November 2019}}{{cite web|url=https://www.theguardian.com/technology/2014/jul/18/nokia-mixradio-streaming-music-ios-android|title=Nokia MixRadio spins out of Microsoft as standalone streaming music service|first=Stuart|last=Dredge|date=18 July 2014|website=The Guardian}}

As of June 2015, MixRadio had licensed a collection of over 36 million music tracks. These tracks were collated from major, major independent and local music labels.{{Cite web |url=http://lumiajourneys.com/2015/06/05/english-translation-mixradio-interview-may-2015-singapore-launch-of-ios-and-android-mixradio-apps/ |title=(English Translation) #MixRadio interview May 2015, Singapore (Launch of iOS and Android MixRadio apps) | Lumia Journeys |access-date=13 June 2015 |archive-url=https://web.archive.org/web/20150616045231/http://lumiajourneys.com/2015/06/05/english-translation-mixradio-interview-may-2015-singapore-launch-of-ios-and-android-mixradio-apps/ |archive-date=16 June 2015 |url-status=dead}}

MixRadio operated on the premise of playlists, named "mixes". Upon loading the app for the first time, the user was prompted to select some of their favourite genres, which will then ask for favourite artists that the user can choose. This was then designated the user's "My mix". Users were also able to select pre-made mixes by theme or genre, (for example 'Top 40 Australian charts' or 'Rock workout') or create their own mix purely on the selection of artists.{{cite web|url=http://www.mixradiomusic.com/en-us/features|title=MixRadio|website=www.mixradiomusic.com|access-date=13 June 2015|archive-url=https://web.archive.org/web/20150614174617/http://www.mixradiomusic.com/en-us/features|archive-date=14 June 2015|url-status=dead}}

Users of MixRadio were able to like ('heart') or dislike ('broken heart)' a song as it is played, upon which these personal listening tastes are saved and new songs based on the users' preferences are played next in the mix. MixRadio possessed a team of staff that personally curated mixes tailored to the data collected around listeners' tastes and habits.

A big premise of MixRadio was its ability to download mixes offline. This enabled users to listen to their favourite mixes when not in range of a WiFi or mobile data connection.

In India, MixRadio was available for all Nokia Asha, Lumia and Nokia X phones. Users could download songs from MixRadio for free for the first three months after purchase of a Nokia Asha, Lumia or X-series phone, following which the subscription could be renewed for a fixed time period through the purchase of a voucher either online via the [http://www.oxicash.in/recharge/nokia-music.aspx Oxicash] {{Webarchive|url=https://web.archive.org/web/20140528052258/http://www.oxicash.in/Recharge/nokia-music.aspx |date=28 May 2014 }} website or offline through Nokia Care outlets. For Nokia Asha phones, subscription could also be renewed via carrier billing, with the supported carriers being Airtel, Vodafone and Idea. However, the vouchers were no longer issued from May 2014 and in November 2014, Microsoft announced that unlimited downloads from MixRadio will no longer be supported.{{cite web|url=http://www.windowscentral.com/you-can-no-longer-renew-mixradio-unlimited-music-download-subscription-india|title=You can no longer renew MixRadio Unlimited music download subscriptions in India|date=25 November 2014 }}

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