OD2
{{For|D2O|Heavy water}}
{{Short description|First online music download service}}
{{Use British English|date=July 2021}}
{{Use dmy dates|date=July 2021}}
{{Infobox company
| name = On Demand Distribution
| logo =
| logo_caption =
| logo_alt =
| type = Private
| industry = Digital music store
| founded = {{Start date and age|1999|11|df=y}} in Bristol, United Kingdom{{cite web |url=http://www.ondemanddistribution.com/html/about-us.html |title=About OD2 |author= |website=On Demand Distribution |access-date=30 July 2021 |url-status=usurped |archive-url=https://web.archive.org/web/20000819001300/http://www.ondemanddistribution.com/html/about-us.html |archive-date=19 August 2000}}
| founders = {{Unbulleted list|Peter Gabriel|Real World|Mike Large|Charles Grimsdale|Dave Shephard|David Munns}}
| defunct = {{End date|2009|4|29|df=y}}
| fate = Acquired in June 2004
| successors = {{Unbulleted list|Loudeye|Nokia}}
| hq_location_city = Bristol
| hq_location_country = United Kingdom
| area_served = Europe
| key_people = Charles Grimsdale (CEO)
| brands = {{Hlist|O-D2|OD2}}
}}
On Demand Distribution (OD2) was one of the first online music download services, which existed from 1999 until 2009.
History
On Demand Distribution, short O-D2 or OD2, was founded by English musician Peter Gabriel, Real World, Real World CEO Mike Large and industry executives Charles Grimsdale, Dave Shephard and David Munns in November 1999. The company based their infrastructure on the Windows Media framework.
OD2 launched their service on 24 May 2000 in London,{{cite magazine |last=Sexton |first=Paul |date=June 3, 2000 |title=Gabriel, Indies Collaborate On Net Venture OD2 |magazine=Billboard |location=New York City |publisher=BPI Communications |volume=112 |issue=23 |page=12 |issn=0006-2510 |oclc=4086332}} offering downloads from initial independent record companies Mushroom, Mute, V2, Real World, and dance music licensing agency Dynamik-Music the following day.
After OD2 forged partnerships with record labels BMG, EMI, Warner and the Association of Independent Music (AIM), Universal Music licensed its catalogue to OD2 in 2002.{{cite web |url=https://www.campaignlive.co.uk/article/universal-music-signs-od2/163147 |title=Universal Music signs up to OD2 |author= |date=November 6, 2002 |website=Campaign |publisher=Haymarket Media Group |location=London |access-date=30 July 2021}}
OD2 was making a loss but in June 2004 was bought by US digital music distributor company Loudeye for $40 million.{{cite web |url=https://www.theregister.co.uk/2004/06/22/loudeye_buys_od2 |last=Smith |first=Tony |title=Peter Gabriel sells digital music firm |date=June 22, 2004 |website=The Register |publisher=Situation Publishing |location=London |access-date=30 July 2021}} Loudeye sold its other music distribution business in 2006, making OD2 its principal business. In October 2006 Loudeye was acquired by Finnish company Nokia for $60 million. The service was renamed Nokia Music Store.
Rival digital music distributors included MusicNet, which was used by EMI, AOL/Time Warner, BMG and HMV – the latter of which defected from OD2 in 2005.
On 1 April 2009, OD2 informed all existing customers by e-mail and on the site that it was to close on 29 April 2009 and recommended all customers download Nokia Music.
Prior to its closure in 2009, its technology had been used by over 100 music download sites including MSN Music UK, MyCokeMusic, Planet Internet (KPN), Wanadoo and CD WOW!.