Ola Consumer

In 2010, Bhavish Aggarwal established Olatrip.com, a trip planning company operating in the Delhi region. In January 2011, recognizing a growing demand for on-demand cab services, Aggarwal and co-founder Ankit Bhati launched Ola Cabs, a taxi aggregation firm.{{cite news |title=Ola: Taking India On A Ride |url=https://www.forbesindia.com/article/leaderhip-awards-2015/ola-taking-india-on-a-ride/41193/1 |access-date=12 January 2024 |work=Forbes India |language=en}} It originally allowed users to make bookings via phone call, before introducing its mobile app in June 2012.{{cite news |last1=SN |first1=Vikas |title=Olacabs Offers Real-Time Cab Booking On Mobile; Single Click; Our Take |url=https://www.medianama.com/2012/06/223-olacabs-offers-real-time-cab-booking-on-mobile-single-click-our-take/ |access-date=12 January 2024 |work=MediaNama |date=13 June 2012}} By early 2015, Ola reportedly had the biggest market share, followed by TaxiForSure, Meru Cabs, and Uber, which was launched in 2013.{{cite news |title=How Ola and Uber are making other taxi companies irrelevant in India |url=https://www.businesstoday.in/magazine/cover-story/story/india-taxi-market-war-heats-up-ola-cabs-uber-strategy-leaders-52989-2015-08-12 |access-date=12 January 2024 |work=Business Today |date=12 August 2015 |language=en}}

In March 2015, Ola Cabs acquired rival TaxiForSure for {{INR}}1,237 crore (US$200 million).{{cite news |title=Ola buys TaxiForSure for Rs 1,237 crore in a cash-and-stock deal |url=https://economictimes.indiatimes.com/small-biz/startups/ola-buys-taxiforsure-for-rs-1237-crore-in-a-cash-and-stock-deal/articleshow/46436464.cms |access-date=12 January 2024 |work=The Economic Times |date=3 March 2015}} In June 2015, Ola integrated TaxiForSure services on the Ola mobile application.{{cite news|title=Ola cabs app and Taxi For Sure get into a relationship. Twitter trolls prove how complex it is|url=http://www.businessinsider.in/Ola-cabs-app-and-Taxi-For-Sure-get-into-a-relationship-Twitter-trolls-prove-how-complex-it-is/articleshow/47815748.cms |newspaper=Business Insider India|first=Suchayan|last=Mandal|date=25 June 2015}} In August 2015, Ola was reported to be operating in over 100 cities and became an app-only service.{{cite news |last1=Dalal |first1=Mihir |title=Ola to shut website, turn into app-only platform starting August |url=https://www.livemint.com/Companies/7WPVLoTPKpgBsQROWOFqMP/Ola-latest-to-shut-website-turn-into-apponly-platform.html |access-date=12 January 2024 |work=mint |date=29 July 2015 |language=en}} Later in the year in November, Ola acquired Geotagg, a trip-planning applications company, for an undisclosed sum.{{cite web|url=https://techcrunch.com/2016/08/17/ola-confirms-it-has-shut-down-taxiforsure-the-rival-it-acquired-for-200m/|title=Ola confirms it has shut down TaxiForSure, the rival it acquired for $200M|website=TechCrunch|first=Jon|last=Russell|date=17 August 2016}}

In a move to expand beyond cab aggregation, Ola acquired the struggling foodtech company Foodpanda India with an eye on leveraging the growing food delivery segment business in December 2017.{{Cite news|url=https://techcrunch.com/2017/12/18/ola-foodpanda/|title=Uber rival Ola buys Foodpanda India to get into food deliveries|last=Russell|first=Jon|date=18 December 2017|work=TechCrunch|access-date=20 December 2017|publisher=Oath Inc.}} In April 2018, Ola acquired Ridlr (formerly Traffline), a public transport ticketing app.{{Cite news|url=https://www.indianweb2.com/2018/04/03/ola-acquires-mumbai-based-public-transport-ticketing-app-ridlr/|title=Ola Acquires Mumbai-based Public Transport Ticketing App Ridlr|last=Chaudhary|first=Suman|date=3 April 2018|access-date=3 April 2018|publisher=IndianWeb2.com|archive-date=5 April 2018|archive-url=https://web.archive.org/web/20180405025619/https://www.indianweb2.com/2018/04/03/ola-acquires-mumbai-based-public-transport-ticketing-app-ridlr/|url-status=dead}} Later in August 2018, Ola financed Series A funding of the scooter rent startup Vogo, and again in December, invested another $100 million.{{Cite web|url=https://techcrunch.com/2018/12/17/ola-100-million-vogo/|title=Ola, Uber's India rival, invests $100M in scooter rental startup Vogo|website=TechCrunch|date=18 December 2018 |language=en-US|access-date=2018-12-18}}

In 2019, more than 10,000 drivers applied both in online and offline mode, ahead of its launch in London. In February 2020, Ola launched its taxi-hailing services in London with over 25,000 drivers registered.{{Cite web|url=https://www.businesstraveller.com/business-travel/2020/02/13/over-25000-drivers-register-for-ola-in-london/|title=Ola starts in London with over 25,000 drivers|website=Business Traveller|language=en-GB|access-date=2020-02-28}}

Ola posted its first-ever operating profit of {{INRconvert|90|c}} in the financial year 2020–21.{{cite news |last1=Bhalla |first1=Tarush |title=Ola posts operating profit in FY21 ahead of likely share sale |url=https://www.livemint.com/companies/company-results/ola-cabs-pushes-towards-ebitda-profitability-in-covid-hit-year-11635846805537.html |access-date=1 January 2022 |work=mint |date=2 November 2021 |language=en}}

In April 2024, Ola announced it was pulling out of all international markets – UK, Australia and New Zealand markets with only a few days notice.{{Cite web |last=Evans |first=Lauren |date=2024-04-09 |title=Global rideshare service abruptly shuts down across Australia |url=https://www.skynews.com.au/australia-news/ola-rideshare-to-shut-down-operations-across-australia-from-friday-after-six-years-as-customers-are-informed-via-email/news-story/ac0d8792414b8f9dc2b951e3c593fcab |access-date=2024-04-09 |website=skynews |language=en}}{{Cite web |date=2024-04-09 |title=Ola Cabs to exit international markets this month |url=https://economictimes.indiatimes.com/tech/startups/ola-cabs-to-exit-international-markets-this-month/articleshow/109159141.cms?from=mdr|access-date=2024-04-09 |website=Economic Times|language=en}}

In May 2024, Ola migrated from Microsoft Azure to its own cloud platform Krutrim.{{cite news |title=Ola moves tech workloads out of Microsoft's Azure, says Bhavish Aggarwal |url=https://www.business-standard.com/companies/start-ups/ola-moves-tech-workloads-out-of-microsoft-s-azure-says-bhavish-aggarwal-124052201309_1.html |access-date=2 August 2024 |work=Business Standard |date=22 May 2024}} In July 2024, Ola shifted from Google Maps to a new in-house mapping tool, Ola Maps.{{Cite web|url=https://www.livemint.com/companies/news/bhavish-aggarwal-launches-ola-maps-as-alternative-to-google-maps-11720231351147.html|title=Bhavish Aggarwal introduces Ola Maps as an alternative to Google Maps.}}

On 18 August 2024, Ola Cabs was rebranded as Ola Consumer.{{Cite web |last=Pushkarna |first=Akshit |date=2024-08-15 |title=Ola Cabs Rebranded To Ola Consumer; Ride-Sharing Service Ola Share Relaunched |url=https://inc42.com/buzz/ola-cabs-rebranded-to-ola-consumer-ride-sharing-service-ola-share-relaunched/?login=1 |access-date=2024-09-11 |website=Inc42 Media |language=en}}

Apart from the ride-hailing business Ola Cabs, the holding company ANI Technologies operates Ola Fleet, Ola Financial Services, and Ola Foods. As of September 2019, it also owns a 6% stake in the electric scooter manufacturing company Ola Electric.{{cite news |title=The Curious Case Of Bhavish Aggarwal And Ola Electric |url=https://www.moneycontrol.com/news/business/the-curious-case-of-bhavish-aggarwal-and-ola-electric-4447411.html |access-date=23 November 2021 |work=Moneycontrol |language=en}}

File:Ola pickup area at Rajiv Gandhi International Airport, hyderabad.jpg

Ola Cabs offers different levels of service, ranging from economic to luxury travel.{{cite web|url=http://articles.economictimes.indiatimes.com/2014-09-02/news/53479832_1_ola-cabs-taxiforsure-uber|archive-url=https://web.archive.org/web/20140904031716/http://articles.economictimes.indiatimes.com/2014-09-02/news/53479832_1_ola-cabs-taxiforsure-uber|url-status=dead|archive-date=4 September 2014|title=Ola aims to counter Uber with its Biz-class service|website=The Economic Times|date=2 September 2014}} The cabs are reserved through a mobile app and also through their website, and the service accepts both cash and online payments. It claims to clock an average of more than 150,000 bookings per day and commands 60% of the market share in India as of 2014.{{cite web|url=http://www.vccircle.com/news/technology/2014/11/19/ola-now-has-250-300m-annual-gross-transaction-run-rate-peek-its-numbers|title=Ola now has $250-300M annual gross transaction run rate; peek at its numbers – VCCircle|website=VCCircle.com|date=19 November 2014|first=Sainul K|last=Abudheen|access-date=1 February 2015|archive-date=28 February 2017|archive-url=https://web.archive.org/web/20170228130811/http://www.vccircle.com/news/technology/2014/11/19/ola-now-has-250-300m-annual-gross-transaction-run-rate-peek-its-numbers|url-status=dead}} As of 2019, the company has expanded to a network of more than 1.5 million drivers across 250 cities.{{cite web|title=Inside the data driven model of Ola with Sanjay Kharb, VP- Engineering, Ola – ET CIO|url=https://cio.economictimes.indiatimes.com/news/business-analytics/inside-the-data-driven-model-of-ola-with-sanjay-kharb-vp-engineering-ola/71174439|access-date=2 November 2019|work=ETCIO.com}}

In November 2014, Ola diversified to incorporate auto rickshaws on a trial basis in Bengaluru.{{cite web|date=20 November 2014|title=Now Book Auto Rickshaws in Bangalore via Ola Cabs|url=http://gadgets.ndtv.com/apps/news/now-book-auto-rickshaws-in-bangalore-via-ola-cabs-623314|work=NDTV Gadgets}} After the trial phase, Ola Auto expanded to other cities like Delhi, Pune and Chennai, starting in December 2014, and also in Hyderabad.

In March 2016, it introduced bike taxi service on its platform.{{cite news |title=Ola, Uber launch bike taxi service in Bengaluru today; price as low as Rs 2 per km |url=https://www.financialexpress.com/industry/ola-uber-intensify-competition-launch-bike-taxis-in-bengaluru/219076/ |access-date=24 November 2021 |work=The Financial Express |date=3 March 2016}} Ola has faced legal troubles in many states where operating bike taxis is illegal.{{cite news |last1=Menezes |first1=Naveen |last2=Peermohamed |first2=Alnoor |title=Karnataka suspends Ola permit for six months over bike taxis |url=https://economictimes.indiatimes.com/industry/transportation/roadways/ola-cabs-banned-in-bengaluru-for-licence-violation/articleshow/68526735.cms |access-date=24 November 2021 |work=The Economic Times |date=23 March 2019}}{{cite news |title=Ola suggests government way to legalise bike taxis; asks banks to ease loan process for drivers |url=https://www.financialexpress.com/industry/sme/ola-suggests-government-way-to-legalise-bike-taxis-asks-banks-to-ease-loan-process-for-drivers/1900937/ |access-date=24 November 2021 |work=The Financial Express |date=17 March 2020}}

In January 2015, Ola acquired radio taxi company GCabs for an undisclosed amount and renamed it as Ola Fleet Technologies.{{cite news |last1=Chakraborty |first1=Sayan |title=Ola invests Rs50 crore in cab leasing unit Ola Fleet |url=https://www.livemint.com/Companies/D1AuvKHuEKDXGhUcRbarzL/Ola-invests-Rs50-crore-in-cab-leasing-unit-Ola-Fleet.html |access-date=24 November 2021 |work=mint |date=1 March 2017 |language=en}} Ola Fleet is engaged in leasing of cabs to partnered drivers.{{cite news |title=Ola waives off lease rentals for driver-partners |url=https://www.newindianexpress.com/business/2020/mar/24/ola-waives-off-lease-rentals-for-driver-partners-2121051.html |access-date=24 November 2021 |work=The New Indian Express}}

Ola entered food delivery segment in March 2015 under the name Ola Cafe, but stopped the services in March 2016.{{cite news |title=Ola Launches Food Delivery Service in Select Cities |url=https://gadgets.ndtv.com/apps/news/ola-cabs-launches-20-minute-food-delivery-service-in-4-cities-672697 |access-date=28 January 2022 |work=NDTV |language=en}}{{cite news |last1=Pillai |first1=Shalina |title=Ola shuts down its grocery and food delivery services |url=https://timesofindia.indiatimes.com/tech-news/ola-shuts-down-its-grocery-and-food-delivery-services/articleshow/51337010.cms |access-date=28 January 2022 |work=The Times of India |language=en}} It began offering food delivery services again in December 2017 with the acquisition of Foodpanda's Indian subsidiary for an undisclosed sum. Ola also announced that it would infuse up to $200 million in the food delivery unit.{{cite news|last=Russell|first=Jon|date=18 December 2017|title=Uber rival Ola buys Foodpanda India to get into food deliveries|work=TechCrunch|publisher=Oath Inc.|url=https://techcrunch.com/2017/12/18/ola-foodpanda/|access-date=20 December 2017}} While the number of users and orders went up in 2018 due to discounts and offers, the numbers dropped sharply in early 2019. In June 2019, it stopped food delivery service and laid off most of its 1,500 delivery executives. However, it continued to operate Foodpanda's cloud kitchen business.{{cite news |last=Salman S.H. |first=Varsha Bansal |date=2019-05-22 |title=Ola drops Foodpanda delivery, lays off several employees |url=https://www.livemint.com/companies/start-ups/ola-drops-foodpanda-delivery-lays-off-several-employees-1558463350377.html |work=LiveMint |access-date=2020-06-05}} As of 2021, Ola Foods operates more than 50 cloud kitchens, including its flagship brand called Khichdi Experiment, in six cities.{{cite news |last1=SH |first1=Salman |title=Ola Foods holds QSR plans, to focus on meal kits and private brands |url=https://www.livemint.com/companies/start-ups/ola-foods-shelves-qsr-plans-to-focus-on-meal-kits-and-private-brands-11599647857022.html |access-date=11 November 2021 |work=mint |date=9 September 2020 |language=en}}{{cite news |last1=Soni |first1=Yatti |title=Ola Foods plans to launch a burger brand |url=https://www.thehindubusinessline.com/companies/ola-foods-plans-to-launch-a-burger-brand/article37092382.ece |access-date=11 November 2021 |work=Business Line |date=20 October 2021 |language=en}}

In November 2015, Ola launched its mobile payments and wallet product called OlaMoney.{{cite news |last1=Verma |first1=Shrutika |title=Ola enters mobile payments space with Ola Money |url=https://www.livemint.com/Companies/P4REfJgDkjHWkIi6q9shBP/Ola-enters-mobile-payments-space-with-Ola-Money.html |access-date=24 November 2021 |work=mint |date=13 November 2015 |language=en}} OlaMoney is owned by Ola Financial Services, which also offers other financial products such as buy now pay later, insurance, co-branded credit cards and vehicle loans in partnership with other financial institutions.{{cite news |last1=SH |first1=Salman |title=Ola's financials services arm raises ₹200 crore, CEO Nitin Gupta quits |url=https://www.livemint.com/companies/news/olas-financials-services-arm-raises-inr-200-crore-ceo-nitin-gupta-quits-11590506676062.html |access-date=11 November 2021 |work=mint |date=26 May 2020 |language=en}}{{cite news |title=Ola Financial Services to expand insurance business internationally |url=https://www.business-standard.com/article/companies/ola-financial-services-to-expand-insurance-business-internationally-121110700213_1.html |access-date=11 November 2021 |work=Business Standard India |date=8 November 2021}}{{cite news |last1=Panday |first1=Amit |title=Ola launches credit card in tie-up with SBI Card |url=https://www.livemint.com/money/personal-finance/ola-launches-credit-card-in-tie-up-with-sbi-card-1557988617247.html |access-date=11 November 2021 |work=mint |date=16 May 2019 |language=en}}

In October 2021, Ola acquired GeoSpoc, a Pune-based geospatial technology company. Founder Bhavish Aggarwal wrote in a blogpost that the acquisition would help the company convert satellite imagery into web maps.{{cite news |last1=Bhalla |first1=Tarush |title=Ola buys GeoSpoc to boost real-time mapping prowess |url=https://www.livemint.com/companies/start-ups/ola-acquires-geospatial-technology-platform-geospoc-11633431531162.html |access-date=16 August 2024 |work=Mint |date=5 October 2021}} In July 2024, Ola launched Ola Maps as alternative to Google Maps API, with Aggarwal urging Indian developers to use India-based solutions.{{Cite news |date=2024-07-08 |title=Use Ola Maps: Bhavish Aggarwal urges developers to exit Google maps |url=https://economictimes.indiatimes.com/tech/technology/exit-google-maps-bhavish-aggarwal-urges-developers-to-shift-to-ola-maps/articleshow/111584626.cms?from=mdr |access-date=2024-07-09 |work=The Economic Times |issn=0013-0389}}

In July 2015, Ola launched Ola Store, a grocery delivery service in Bangalore, before shutting it down in March 2016.{{cite news |title=Inside Ola's plan to crack the food and grocery delivery market, again |url=https://www.moneycontrol.com/news/business/inside-olas-plan-to-crack-the-food-and-grocery-delivery-market-again-7649021.html |access-date=28 January 2022 |work=Moneycontrol}} In November 2021, Ola Store returned with quick delivery of grocery and essentials, starting with a pilot launch in Bangalore.{{cite news |title=Ola begins pilot of quick grocery delivery service in Bengaluru: Report |url=https://www.business-standard.com/article/companies/ola-begins-pilot-of-quick-grocery-delivery-service-in-bengaluru-sources-121110500707_1.html |access-date=28 January 2022 |work=Business Standard India |date=5 November 2021}} By January 2022, Ola set up 200 dark stores across 9 cities, and rebranded the service as Ola Dash.{{cite news |title=Ola plans aggressive push for Ola Dash in crowded quick-commerce arena |url=https://economictimes.indiatimes.com/tech/startups/ola-plans-aggressive-push-for-ola-dash-in-crowded-quick-commerce-arena/articleshow/89184354.cms |access-date=28 January 2022 |work=The Economic Times}} In April 2022, Ola Dash scaled down its operations from 9 cities to 3 cities and dismissed over 2,100 contract workers.{{cite news |title=Ola Dash: 10-minute grocery delivery service decides to go slow |url=https://www.financialexpress.com/industry/sme/ola-dash-10-minute-grocery-delivery-service-decides-to-go-slow/2499665/ |access-date=27 June 2022 |work=Financial Express |language=en}}{{cite news |last1=Sahay |first1=Priyanka |last2=Toms |first2=Manu P. |title=Ola restructures quick-commerce business, ends contracts of 2,100 workers at Ola Dash dark stores |url=https://economictimes.indiatimes.com/prime/technology-and-startups/ola-restructures-quick-commerce-business-ends-contracts-of-2100-workers-at-ola-dash-dark-stores/primearticleshow/90964308.cms |access-date=27 June 2022 |work=The Economic Times}} In June 2022, it shut down Ola Dash in all cities.{{cite news |title=Ola to shut Dash, its quick commerce business, and merge cars unit with electric division |url=https://www.moneycontrol.com/news/business/startup/ola-to-shut-dash-its-quick-commerce-business-and-merge-cars-unit-with-electric-division-8737151.html |access-date=27 June 2022 |work=Moneycontrol |language=en}}

In October 2021, Ola launched its new and pre-owned car marketplace called Ola Cars in 30 cities, which was also expected to sell new vehicles of Ola Electric and other brands.{{cite news |title=Ola launches Ola Cars platform for buying, selling, financing vehicles |url=https://www.livemint.com/auto-news/ola-launches-new-vehicle-commerce-platform-ola-cars-details-here-11633602867474.html |access-date=11 November 2021 |work=mint |date=7 October 2021 |language=en}}{{cite news |title=Ola Cars eyes $2 billion in GMV in 12 months, to hire 10,000 people |url=https://economictimes.indiatimes.com/industry/auto/auto-news/ola-cars-eyes-2-billion-in-gmv-in-12-months-to-hire-10000-people/articleshow/87186692.cms |access-date=11 November 2021 |work=The Economic Times}} By May 2022, the company had scaled down operations to 17 cities.{{cite news |last1=Soni |first1=Yatti |title=Ola Cars to shutdown operations in five cities |url=https://www.thehindubusinessline.com/companies/ola-cars-to-shutdown-operations-in-five-cities/article65388339.ece |access-date=27 June 2022 |work=www.thehindubusinessline.com |date=6 May 2022 |language=en}} In June 2022, it closed Ola Cars across all cities and stated that Ola Cars' "infrastructure, technology and capabilities will now be repurposed towards growing Ola Electric’s sales and service network."{{cite news |last1=Ahluwali |first1=Prachi |title=Ola shuts down its used car business to invest in electric vehicles |url=https://timesofindia.indiatimes.com/auto/news/ola-shuts-down-its-used-car-business-to-invest-in-electric-vehicles/articleshow/92491000.cms |access-date=27 June 2022 |work=The Times of India |date=27 June 2022 |language=en}} In August 2024 Ola Electric a subsidiary of Ola that manufactures electric powered two wheelers (scooter) went public through and IPO in India. Shares of the company surged 20% on opening day.{{Cite web |last=Singh |first=Manish |date=2024-08-09 |title=Ola Electric surges 20% in India's biggest listing in two years |url=https://techcrunch.com/2024/08/08/ola-electric-surges-in-indias-biggest-listing-in-two-years/ |access-date=2024-08-19 |website=TechCrunch |language=en-US}}

Ola launched a bike sharing service in December 2017.{{Cite web |last=Anupam |first=Suprita |date=2017-12-04 |title=Cab Aggregator Ola Introduces Bicycle-Sharing Service Ola Pedal |url=https://inc42.com/buzz/cab-aggregator-ola-bicycle-sharing-ola-pedal/ |access-date=2024-06-17 |website=Inc42 Media |language=en}}

Ola Cabs' technology came under criticism regarding the security of its mobile app. The API calls could be replayed to top up its wallet.{{cite news|url=http://economictimes.indiatimes.com/news/emerging-businesses/startups/taxi-aggregator-ola-hit-by-tech-glitches-that-allow-free-rides/articleshow/46629010.cms|title=Taxi aggregator Ola hit by tech glitches that allow free rides|work=The Economic Times|first1=Varun|last1=Aggarwal|first2=Malavika|last2=Murali|date=20 March 2015}}

In August 2016, a privacy breach occurred when customers' details such as names, phone numbers and addresses, in Bangalore, were received as SMS messages by an individual in Chennai. Although these unanticipated messages were reported to Ola, the company ignored them, even under the threat of being reported to the TRAI.{{cite web|url=http://www.indiatimes.com/news/india/ola-cabs-accidentally-reveals-customer-data-to-chennai-girl-and-doesnt-care-244697.html |title=Ola Cabs Accidentally Reveals Customer Data To Chennai Girl, And Doesn't Care |work=Indiatimes.com|first=Kunal |last=Anand|date=30 August 2015}} The issue was reportedly fixed three weeks later after receiving considerable media coverage and social media attention.{{cite web|url=http://indianexpress.com/article/technology/social/ola-blames-manual-error-for-leaked-personal-user-data/ |title=Ola leaked its customers data, claims user; company blames manual error |work=The Indian Express |date=1 September 2015}}

On 19 January 2020, a technical glitch caused multiple users to receive notifications such as "Your ride is on the way" or "Your ride is here" despite them not even attempting to book through the platform. In some cases, cancelling the ride even attempted to automatically book another ride.{{Cite web|last=Sil|first=Debarghya|date=2021-01-20|title=Technical Glitch: Ola App Sends False Booking Notifications To Users|url=https://www.entrepreneur.com/article/363734|access-date=2021-01-21|website=Entrepreneur|language=en}}

The refund policy of Ola Cabs has been criticised because of charging errors caused by technical glitches in their system.{{cite web|url=http://trak.in/tags/business/2015/05/13/ola-billing-issues/|title=Decoding OLA Cabs Billing Issues – Ola ka Gola!|date=13 May 2015|website=Trak.in}} Surge pricing has been an issue with customers, as Ola is said to initially eliminate competition by lowering prices, and then hiking up prices through what it calls surge pricing. The fact that the same ride can cost different amounts depending on the time, day and the profiles, history and rating of the driver as well as passenger has also attracted criticism.

Charges comprise:

• Base fare (fixed amount)
• Distance fare (charged per kilometre)
• Ride time fare (charged per time taken to travel)
• Peak pricing (direct ratio depending on demand for cabs){{Cite web|url=https://blog.olacabs.com/peak-hour-surcharge-the-what-why-and-how-of-it/|title=Peak Pricing: The what, why, and how of it ||website=blog.olacabs.com|date=10 March 2015 }}
• GST (5%)
• Toll charges (toll collection if crossing a toll junction)

In December 2016, drivers protested outside the Kukatpally, Hyderabad office of Ola, demanding more transparency over payments.{{cite news |title=Ola, Uber drivers call for 5-day strike to protest against low earnings |url=https://www.business-standard.com/article/companies/ola-uber-drivers-call-for-5-day-strike-to-protest-against-low-earnings-116123000984_1.html |access-date=12 January 2024 |work=Business Standard}} From January 2017, Ola was criticised for continuously dropping the driver incentives which in turn was affecting driver-partner's monthly income.{{cite news|url=https://economictimes.indiatimes.com/small-biz/startups/ola-uber-driver-pay-cut-by-a-third-in-1-year/articleshow/60726122.cms | title=Ola, Uber cut driver pay by a third in 1 year | date=18 September 2017 | website=economictimes.com}}

Ola and Uber have also been criticised due to their practice of baiting drivers and passengers, initially with discounts and bonuses, and then hiking up fares without passing the proceeds to drivers. Their practice of taking large signing up amounts from drivers and not considering them employees has also been criticised. Both companies contractually treat drivers as "contractors" thus excusing themselves from any legal obligations.{{cite news |title=Ola, Uber and the Precarious Future of Blue Collar Platform Workers |url=https://thewire.in/labour/ola-uber-and-the-precarious-future-of-blue-collar-platform-workers |access-date=19 March 2019 |publisher=The Wire |date=26 March 2018}}{{cite book|author=Ravi Agrawal|title=India Connected: How the Smartphone is Transforming the World's Largest Democracy|url=https://books.google.com/books?id=rLhwDwAAQBAJ&pg=PP1|date=1 October 2018|publisher=Oxford University Press|isbn=978-0-19-085867-4|page=74}}

There have been 11 cases of murders, and over 90 cases of kidnapping and robbery of drivers working for app-based cab aggregators including Ola, by criminals posing as passengers using fake profiles.{{Cite web |url=https://dbpost.com/not-only-passengers-even-cabbies-are-at-risk-of-getting-killed/ |title=Archived copy |access-date=3 July 2019 |archive-date=3 July 2019 |archive-url=https://web.archive.org/web/20190703185620/https://dbpost.com/not-only-passengers-even-cabbies-are-at-risk-of-getting-killed/ |url-status=dead }} The most recent case happened in the city of Pune in June 2019 when a passenger killed the driver to steal his car.{{cite news |title=Pune: Two men book Ola cab to murder driver, steal car |url=https://indianexpress.com/article/cities/pune/pune-two-men-book-ola-cab-to-murder-driver-steal-car-5796310/ |access-date=3 July 2019 |agency=Express News Service |issue=June 24, 2019 |publisher=The Indian Express |date=June 24, 2019}} Two other murders of Ola drivers by robbers took place in New Delhi and Agra respectively.{{cite news |last1=HT Correspondent |title=Delhi Police arrest two men for Ola cabbie's murder |url=https://www.hindustantimes.com/delhi-news/delhi-police-arrest-two-men-detain-juvenile-for-ola-cabbie-s-murder/story-AD8scHi4ckHuJSS1XRPyQJ.html |access-date=14 August 2019 |work=Hindustan Times |issue=August 29, 2018}}

A recent study has shown that Ola may be contributing significantly to congestion in three major Indian cities – Mumbai, Bangalore and New Delhi.{{cite journal |last1=Agarwal |first1=Saharsh |last2=Mani |first2=Deepa |last3=Telang |first3=Rahul |title=The Impact of Ride-hailing Services on Congestion: Evidence from Indian Cities |journal=SSRN |url=https://ssrn.com/abstract=3410623 |date=2020}} The adverse congestion effects were found to be the highest in the busiest areas of each city during peak hours. The study also reported that many who use these services would have otherwise used more efficient forms of public transport, such as the Delhi Metro.{{Citation needed|date=February 2025}}

File:Ola Panic Button - Kolkata 2017-05-27 20170527111437.jpg

Delhi Transport authority in early 2015 questioned the credibility and required verification of drivers working for Ola, along with other competitors such as Uber. The inquiry revealed that approximately 80% of drivers amongst all services did not possess permits to ply commercial transport services in Delhi.{{cite news|title=80% of Uber, Ola does not have permits to ply in Delhi, says minister|url=http://indianexpress.com/article/cities/delhi/80-of-uber-ola-cabs-dont-have-permits-to-ply-in-delhi-says-minister/ |newspaper=The Indian Express|date=19 June 2015}}

In March 2019, the Karnataka state transport department suspended Ola's operating license for six months for violation of license conditions and violation of Karnataka On-Demand Transportation Technology Aggregator Rules, 2016, on account of Ola running bike taxi services though it only had license for four wheeler taxi operations. The company stated that it was working with driving partners to continue functioning and was in touch with authorities to sort things out.{{Cite news|url=https://timesofindia.indiatimes.com/india/ola-cabs-banned-in-bengaluru-for-licence-violation/articleshow/68528835.cms|title=Ola cabs banned in Bengaluru for licence violation – Times of India|work=The Times of India|access-date=2019-03-23}}

In 2016, Ola advertised an ad which created controversy for its sexist portrayal of women.{{Cite news |last=Social |first=Team |title=Video: Ola Cabs' new 'sexist' ad pulled down after public outrage |url=https://timesofindia.indiatimes.com/blogs/everything-social/video-ola-cabs-new-sexist-ad-pulled-down-after-public-outrage/ |access-date=2024-05-08 |work=The Times of India |issn=0971-8257}} It created protest from the social media, following which the ad was removed.{{Cite web |title=Ola Pulls Down Controversial Ad After Outrage On Social Media |url=https://www.ndtv.com/india-news/ola-pulls-down-controversial-ad-after-outrage-over-social-media-1398609 |access-date=2024-05-08 |website=NDTV.com}}

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Category:Ridesharing companies of India

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