Optimove

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Optimove (initially named Mobius Solutions) was founded in 2009 by Pini Yakuel and Shachar Cohen,{{cite web | first = Dean | last = Takahashi | title = Optimove tracks the behavior of Facebook app users and targets them with enticing offers | date = 2014-03-04 | url = https://venturebeat.com/2014/03/04/optimove-tracks-the-behavior-of-facebook-app-users-and-target-them-with-enticing-offers-exclusive/ | work = VentureBeat | accessdate = 2016-07-06}} and released the first version of its software (initially named Customer Value Maximizer) in 2010.

The company is headquartered in Tel Aviv, Israel,{{cite web | first = Dominic | last = Sacco | title = All big tech retailers will have customer retention systems in ten years | date = 2013-10-30 | url = http://www.pcr-online.biz/news/read/all-big-tech-retailers-will-have-customer-retention-systems-in-ten-years/032298 | work = PCR Online | accessdate = 2016-07-27}} with additional offices in London (opened in 2015{{cite news | first = Andrew | last =Saks-McLeod | title = Customer marketing and retention specialist Optimove opens London office | date = 2015-04-02 | url = https://www.leaprate.com/2015/04/customer-marketing-and-retention-specialist-optimove-opens-london-office/ | work = LeapRate | accessdate = 2016-07-06}}) and New York City (opened in 2016{{cite news | first = Rohit | last =Roy | title = Optimove Looks to Accelerate US Business Growth with New Office in NYC | date = 2016-05-18 | url = http://www.martechadvisor.com/news/crm/optimove-looks-to-accelerate-us-business-growth-with-new-office-in-nyc/ | work = MarTech Advisor | accessdate = 2016-07-06}}) and employs more than 200 people.{{Cite web|url=https://venturebeat.com/2016/09/14/optimove-raises-20-million-for-mobile-marketing-retention-campaigns/|title=Optimove raises $20 million for mobile marketing retention campaigns|website=VentureBeat|date=14 September 2016 |access-date=2017-01-08}}

Optimove partners include IBM,{{cite web | title = Partners – Optimove | url = http://www.silverpop.com/Partners/Partners-All/Optimove/ | accessdate = 2016-07-06}} Internet gaming platform provider iSoftBet,{{cite news | title = iSoftBet to roll out Optimove CRM tech across customer platform | date = 2013-09-19 | url = http://www.igamingbusiness.com/news/isoftbet-roll-out-optimove-crm-tech-across-customer-platform | work = iGaming Business | accessdate = 2016-07-06}} India's largest poker site, Adda52.com,{{cite news | first = Tim | last = Glocks | title = Israeli based Optimove Partners With Indian Online Poker Operator Adda52 | date = 2014-04-07 | url = http://www.poker-online.com/poker-news/general/israeli-based-optimove-partners-with-indian-online-poker-operator-adda52/2777 | work = Poker Online | accessdate = 2016-07-06}} binary options trading platform provider, TradoLogic,{{cite news | title = Optimove and TradoLogic Announce Collaboration for The Ultimate Combination of Trading Platform and Marketing Campaign Optimization | date = 2013-05-29 | url = http://www.prweb.com/releases/2013/5/prweb10773439.htm | archive-url = https://web.archive.org/web/20130728130037/http://www.prweb.com/releases/2013/5/prweb10773439.htm | url-status = dead | archive-date = July 28, 2013 | work = PRWeb | accessdate = 2016-07-06}} and social gaming operators Crazy Panda, Jelly Button Games and LuckyFish Games.{{cite news | title = Retention specialist Optimove wins trio of new partnerships | date = 2015-02-06 | url = http://www.gamingintelligence.com/social/30318-retention-specialist-optimove-agrees-trio-of-new-partnerships | work = Gaming Intelligence | accessdate = 2016-07-06}}

In September 2016, Optimove raised its first outside funding, a $20 million round from Israel Growth Partners that valued the company at $100 million.{{cite web | first = Patience | last = Haggin | title = Optimove Raises $20M From Israel Growth Partners | date = 2016-09-13 | url = https://www.wsj.com/articles/marketing-cloud-optimove-raises-20m-from-israel-growth-partners-1473766202 | work = Wall Street Journal | accessdate = 2016-09-18}}

In 2018, Optimove acquired the DynamicMail business from PowerInbox.{{Cite press release|last=Optimove|title=Optimove Expands Email Capabilities with Acquisition of the DynamicMail Business from PowerInbox|url=https://www.prnewswire.com/news-releases/optimove-expands-email-capabilities-with-acquisition-of-the-dynamicmail-business-from-powerinbox-300646385.html|access-date=2021-03-27|website=www.prnewswire.com|language=en}}

In early 2020, Optimove announced the acquisition of Axonite.{{Cite press release|last=Optimove|title=Optimove Expands Realtime Data Capabilities with Acquisition of Event Streaming Technology Vendor, Axonite|url=https://www.prnewswire.com/news-releases/optimove-expands-realtime-data-capabilities-with-acquisition-of-event-streaming-technology-vendor-axonite-300999421.html|access-date=2021-03-27|website=www.prnewswire.com|language=en}}

Optimove is a SaaS application that implements a systematic approach to planning, executing, measuring and optimizing a company's customer marketing plan with the goal of maximizing customer lifetime value. The software models each customer's behavior and preferences in order to predict which marketing campaigns will be most relevant for each individual.{{Cite web|url=https://www.marketingtechblog.com/optimove-retention-automation/|title=The Customer Journey and Optimove Retention Automation {{!}} Marketing Technology|last=Karr|first=Douglas|date=2015-06-13|language=en-US|access-date=2016-07-27}}

The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences{{cite news | first = David | last = Cohen | title = Retention Marketer Optimove Interfaces With Facebook Via API, Updates Custom Audiences Daily | date = 2014-05-03 | url = http://www.adweek.com/socialtimes/optimove-api-custom-audiences/433003 | work = Adweek | accessdate = 2016-07-06}} and Google Ads.{{cite news | title = Optimove Integrates With Google Ads To Boost Customer Retention | date = 2016-08-25 | url = http://www.retailtouchpoints.com/features/news-briefs/optimove-integrates-with-google-ads-to-boost-customer-retention | work = Retail Touchpoints | accessdate = 2016-09-18}}

The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation,{{cite news|url=http://www.businessinsider.com/optimove-releases-new-suite-of-customer-marketing-tools-2013-10|title=Optimove Releases New Suite of Customer Marketing Tools|last=Huhman|first=Heather|date=2013-10-02|work=Business Insider|accessdate=2016-07-06}} multi-channel campaign automation, real-time campaign triggers,{{cite news | first = Rohit | last = Roy | title = Real-Time Benefit Added to Optimove's Personalized Customer Marketing Platform | date = 2015-01-15 | url = http://www.martechadvisor.com/news/marketing-automationcampaign-lead-management/real-time-benefit-added-to-optimoves-personalized-customer-marketing-platform/ | work = MarTech Advisor | accessdate = 2016-07-03}} and systematic campaign optimization using scientific control methodologies. The application's primary interface is a calendar-based marketing management tool that helps users track and optimize campaigns.{{cite news | first = Allison | last = Schiff | title = Segment, Monetize, Retain, Repeat | date = 2013-10-02 | url = http://www.dmnews.com/segment-monetize-retain-repeat/article/314421/ | work = Direct Marketing News | accessdate = 2016-07-06}} Campaigns are analyzed as measurable marketing experiments{{cite news | first = Pini | last = Yakuel | title = How to build a scientific approach to customer marketing | date = 2013-10-12 | url = http://gigaom.com/2013/10/12/how-to-build-a-scientific-approach-to-customer-marketing/ | archive-url = https://web.archive.org/web/20131012160346/http://gigaom.com/2013/10/12/how-to-build-a-scientific-approach-to-customer-marketing/ | url-status = dead | archive-date = October 12, 2013 | work = GigaOm | accessdate = 2016-07-06}} so that users can determine the financial uplift that each marketing campaign generated.

The Optimove product doesn't collect or use any customer-identifying demographic data, which eases privacy concerns.{{cite news | first = Laura | last = Stuart | title = Online gambling: lessons in marketing tech and customer behavior | date = 2013-12-05 | url = http://research.gigaom.com/2013/12/online-gambling-lessons-in-marketing-tech-and-customer-behavior/ | archive-url = https://web.archive.org/web/20131214082000/http://research.gigaom.com/2013/12/online-gambling-lessons-in-marketing-tech-and-customer-behavior/ | url-status = dead | archive-date = December 14, 2013 | work = GigaOm Research | accessdate = 2016-07-06}}

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• [http://www.optimove.com Company Website]

Category:Software companies of Israel

Category:Companies established in 2009