Outblaze
{{Infobox company
|name = Outblaze
|logo = Image:Outblaze.png
|type = Private
|foundation = Hong Kong (1998)
|location = Hong Kong
|key_people = Yat Siu, CEO
Yusuf Goolamabbas, CTO
Rita Kong, CFO
|industry = Mobile game & Mobile application development
|products = Apps and games including Pretty Pet Salon
|revenue =
|operating profit =
|homepage = [http://www.outblaze.com www.outblaze.com]
}}
Outblaze is a technology company that develops and provides digital media products and services including smartphone games and other apps, social media applications, computer and video games, online transaction systems, and web communication software. Although it started out as an application service provider of hosted Web applications, the company gradually transitioned to the video game industry. In 2009 Outblaze sold its messaging business unit in order to focus primarily on digital entertainment.
History
Outblaze was founded in 1998 in Hong Kong and received considerable media attention around the time of the dot-com bubble.[https://web.archive.org/web/20021012114012/http://www.businessweek.com/technology/content/aug2002/tc20020819_4828.htm "How Outblaze Outlasted the Bubble", BusinessWeek, August 19 2002]. At the peak of its activity in the messaging sector, Outblaze was reported to provide services to over 75 million users around the world, with 40 million email accounts[http://www.isp-planet.com/equipment/2005/outblaze_sentry_perimeter.html "Economies of Scale in E-Mail Security", ISP Planet, November 17 2005]. operated by Outblaze plus at least 35 million[http://www.zdnetasia.com/toolkits/0,39047352,61971517-39094240p,00.htm "Exterminating the nuisance of spam", CNET News.com, December 4 2006]. protected by Outblaze's anti-spam solution. In 2009 Outblaze sold its messaging assets to IBM, which incorporated them in LotusLive.[http://www.ibm.com/press/us/en/pressrelease/26486.wss IBM Announces Intent to Acquire Outblaze's E-Mail Service Assets], IBM, January 15, 2009Angela Ashenden, [http://www.it-director.com/blogs/MWD/2009/1/saas_takes_centre_stage_at_lotusph_.html SaaS takes centre stage at Lotusphere] {{webarchive|url=https://web.archive.org/web/20090131151046/http://www.it-director.com/blogs/MWD/2009/1/saas_takes_centre_stage_at_lotusph_.html |date=2009-01-31 }}, IT-Director.com, January 23, 2009 Since then Outblaze has focused its attention on video and online gaming, smartphone apps, and social network applications.[http://www.outblaze.com/milestones.php "Some Outblaze Milestones", Outblaze Web site].
Products
Outblaze's various smartphone game apps have been downloaded about 30 million times for iOS and Android devices as of September 2011.{{cite web |url=http://www.insidemobileapps.com/2011/09/08/outblaze-30-million-install/ |title=Outblaze Gets to 30M Installs, Sees 30% Higher ARPU on Android Than on iOS |publisher=Inside Mobile Apps |date=September 8, 2011 |access-date=September 21, 2011 |archive-url=https://web.archive.org/web/20140823032250/http://www.insidemobileapps.com/2011/09/08/outblaze-30-million-install/ |archive-date=August 23, 2014 |url-status=usurped }}
Advocacy
Outblaze has engaged in a number of policy discussions, primarily via consultation and position papers authored by Outblaze executives.
In 2004 the Organisation for Economic Co-operation and Development (OECD) asked Outblaze Head of Anti-Spam Operations Suresh Ramasubramanian to assist the OECD task force on spam. The result was the 25 May 2005 report Spam Issues in Developing Countries,[http://www.oecd.org/dataoecd/5/47/34935342.pdf "Spam Issues in Developing Countries", OECD Directorate for Science, Technology and Industry, May 25 2005]. which alerted governments and organizations to the specific dangers that spam poses to countries with underdeveloped Internet infrastructure. Suresh has further written a paper on botnet mitigation[http://www.itu.int/ITU-D/cyb/cybersecurity/projects/botnet.html itu.int] for the ITU.
The Office of the Telecom Authority (OFTA) of Hong Kong put out a consultation paper in June 2004 requesting comments on Proposals to contain the problem of unsolicited electronic messages.[http://www.ofta.gov.hk/en/report-paper-guide/paper/consultation/20040625.pdf ofta.gov.hk] The Outblaze response encouraged the government to adopt a range of measures to effectively combat spam, among them: opt-in standards, prompt removal of spammers and hacked or insecure systems, adoption of authenticated email schemes, unequivocal anti-spam legislation, rapid response times at ISPs, and diffusion of better email marketing management techniques.[http://www.outblaze.com/antispam/Outblaze_Response_to_OFTA_spam_consultation_paper.pdf Response to OFTA consultation paper: Proposals to contain the problem of unsolicited electronic messages, Outblaze, October 2005]. The response was approved and endorsed by the Asia-Pacific chapter of the Coalition Against Unsolicited Commercial Email (CAUCE).
See also
References and footnotes
External links
- {{Official website|http://www.outblaze.com }}
- [http://www.hoovers.com/outblaze-limited/--ID__130654--/free-co-factsheet.xhtml?cm_ven=PAID&cm_cat=INK&cm_pla=CO1&cm_ite=outblaze-limited Hoovers on Outblaze]
- [http://www.prettypetsalon.com Pretty Pet series Web site]
- [http://www.dreamcortex.com Dream Cortex Web site]
{{Lotus Software}}
{{IBM}}
Category:Online companies of China
Category:Entertainment companies of Hong Kong