PRTV Prime Media
{{More citations needed|date=December 2024}}
{{Short description|Philippine free-to-air television channel}}
{{Use mdy dates|date=June 2024}}
{{Use Philippine English|date=June 2024}}
{{distinguish|RPTV (TV channel)}}
{{Infobox television channel
| name = Prime TV
(PRTV Prime Media)
| logo = PRTV-PrimeMedia.png
| logo_size = 210px
| type = Free-to-air digital television channel
| area = Nationwide
| headquarters =
| country = Philippines
| language = Filipino
| owner = Prime Media Holdings
| parent = Philippine Collective Media Corporation
| launch_date = {{start date and age|2024|5|27}} {{small|(test broadcast)}}
{{start date and age|2024|07|15}} {{small|(official launch)}}
| picture_format = 1080i HDTV
{{small|(downscaled to 16:9 480i for the SDTV feed)}}
| sister_channels = DZMM TeleRadyo
PRTV (Tacloban)
DZMM Radyo Patrol 630
Favorite Music Radio
| affiliates = ABS-CBN News
BEAM TV
| replaced = Shop TV (Cignal channel space)
| website =
}}
PRTV Prime Media, also known as Prime TV, is a Philippine free-to-air digital television channel owned by Prime Media Holdings thru Philippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on its regional television station in Tacloban.
History
Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast.{{cite news |last=Rivas |first=Ralf |date=August 9, 2021 |title=Tacloban-based broadcast company pitching to air ABS-CBN shows |website=Rappler |url=https://www.rappler.com/business/philippine-collective-media-corporation-pitching-to-air-abs-cbn-shows |access-date=August 9, 2021}} PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing.{{cite news |date=May 27, 2021 |title=Prime Media, PCMC sign pact for broadcasting entry |website=Manila Standard |url=https://manilastandard.net/news/national/355623/prime-media-pcmc-sign-pact-for-broadcasting-entry.html}}{{cite news |last=Cabuag |first=VG |date=May 26, 2021 |title=Prime Media inks deal with broadcast firm |website=BusinessMirror |url=https://businessmirror.com.ph/2021/05/26/prime-media-inks-deal-with-broadcast-firm/}}
PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate Radyo 630 and TeleRadyo Serbisyo (now DZMM Radyo Patrol 630 and DZMM TeleRadyo). Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, including TV5's and Cignal TV's owner, MediaQuest Holdings.{{cite news |title=Media alliance in the works: MVP says Mediaquest “quite keen” on collab with Romualdez’s Prime Media |url=https://bilyonaryo.com/2024/04/29/media-alliance-in-the-works-mvp-says-mediaquest-quite-keen-on-collab-with-romualdezs-prime-media/business/ |access-date=29 May 2024 |work=Bilyonaryo |date=29 April 2024}}
On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo (now DZMM TeleRadyo) programming and a simulcast of ABS-CBN News' TV Patrol.{{cite news |last=De Castro Jr. |first= Isagani |title=Speaker Romualdez expands media business, launches digital TV channel |url=https://www.rappler.com/business/martin-romualdez-prime-tv-philippines/ |access-date=5 June 2024 |work= Rappler |date=5 June 2024}}
On October 28, 2024, Prime TV was rebranded as PRTV Prime Media.
Programming
- Arangkada Balita (simulcast with FM Radio network and DZMM Radyo Patrol 630)
- DZMM TeleRadyo sa PRTV Prime Media (See List of programs broadcast by DZMM/DZMM TeleRadyo)
- TV Patrol (simulcast with A2Z, All TV, ANC, Kapamilya Channel and DZMM TeleRadyo){{Cite news |date=April 13, 2024 |title=TV Patrol to air on ALLTV beginning April 15 |url=https://news.abs-cbn.com/news/2024/4/13/-tv-patrol-to-air-on-alltv-beginning-april-15-1429 |access-date=April 14, 2024 |work=ABS-CBN News}}{{cite news|title=AMBS, ABS-CBN to bring Kapamilya shows, TV Patrol to ALLTV|url=https://news.abs-cbn.com/business/2024/4/23/ambs-abs-cbn-to-bring-kapamilya-shows-tv-patrol-to-alltv-1326|website=ABS-CBN News|date=April 23, 2024|access-date=July 7, 2024}}
Availability
{{main|Broadcast Enterprises and Affiliated Media#Stations}}
PRTV Prime Media is seen via BEAM TV's digital terrestrial UHF channel 31 in Mega Manila, Cebu, Zamboanga and Davao, UHF channel 26 in Baguio and Iloilo, UHF channel 36 in Batangas, UHF channel 32 in Naga, UHF channel 33 in Legazpi and UHF channel 51 in General Santos and can also seen via Sky Cable channel 21 in Metro Manila. As of April 1, 2025, PRTV Prime Media is now available on Cignal channel 31 nationwide (DTH only), following the start of its test broadcast earlier that month. The test broadcast phase on Cignal ended on May 20, 2025, and it is now available to both DTH and IPTV subscribers.[https://www.youtube.com/watch?v=r_GQieSPU34 PRTV Prime Media is now on Cignal Ch. 31 (aircheck) (2025.04.01)]
References
{{reflist}}
{{PCMC}}
{{Television in the Philippines}}
{{Philippine cable channels}}
Category:Television channels and stations established in 2024
Category:Filipino-language television stations