PTron
{{Short description|Indian Electronics company}}
{{Notability|1=Companies|date=April 2023}}
{{Use dmy dates|date=February 2020}}
{{Use Indian English|date=February 2020}}
{{Infobox company
| name = PTron
| logo =
| type = Private
| foundation = {{Start date and age|2014}}
| location = Hyderabad, Telangana, India
| area_served = India, United States, Canada, Italy, Romania, Indonesia, Malaysia, Tunisia, Fiji, Myanmar, Nepal, Colombia, Bangladesh, Ghana{{cite news |title=PTron partners with US-based mobile accessories distributor |url=https://www.btvi.in/industry/ptron-partners-with-us-based-mobile-accessories-distributor/91713 |accessdate=29 October 2019 |work=BTVI}}
| key_people = Palem Srikanth Reddy (Chairman),
Ameen Khwaja (Founder / CEO),
Harish Naidu (Director){{cite web | url=http://www.palred.com/leadership_team.html | title=Leadership Team | publisher=Paired | accessdate=21 February 2020 }}
| brands =
| industry = Electronics
| predecessor =
| products = Electronic accessories
| owner =
| num_employees = 200+
| parent = Palred Electronics
| divisions =
| subsid =
| revenue = {{increase}} {{INR}}34.55 crore (Q2 FY 2020-21){{cite news |title=Palred Tech reports ₹1.50 crore PAT as pTron brand boosts revenues |url=https://www.thehindubusinessline.com/companies/palred-tech-reports-150-crore-pat-as-ptron-brand-boosts-revenues/article33123652.ece |access-date=28 November 2020 |work=Business Line |language=en}}
| website = {{URL|https://www.ptron.in}}
}}
PTron (pronounced as P-Tron) is an Indian electronics manufacturer, headquartered in Hyderabad. PTron is a brand owned by Palred Electronics Private Limited, which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. PTron sells products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, chargers and cables, smart watches and networking products.
History and operations
PTron was founded in 2014 by Ameen Khwaja, CEO of Palred Electronics (a subsidiary of Palred Technologies). In 2015, it opened an office in Shenzhen, China{{cite news |title=Overseas foray: PTron hopes to crack US market for mobile parts|url=https://www.thehindubusinessline.com/info-tech/overseas-foray-ptron-hopes-to-crack-us-market-for-mobile-parts/article24635879.ece |accessdate=15 October 2019 |work=Business Line}} and began manufacturing products from there. In its first two years of launch, the company claimed to have recorded {{INR}}50 crore in sales, (as of 2019, equals US $7.04 million) having sold more than one million products.{{cite news |title=Mobile Accessories Brand PTron Records Rs 50 cr in Sales |url=https://www.news18.com/news/tech/mobile-accessories-brand-ptron-records-rs-50-cr-in-sales-1541019.html |accessdate=15 October 2019 |work=News18}} As of 2019, the company has sold over 5 million mobile accessories including headphones, bluetooth audio devices, smartwatches and power banks.{{cite news |title=PTron crosses Rs 50 cr in sales |url=https://telanganatoday.com/ptron-crosses-rs-50-cr-sales |accessdate=29 October 2019 |work=Telangana Today}} The company initially sold products through its retail platform LatestOne, before expanding to other e-commerce platforms such as Amazon, Flipkart and Snapdeal.{{cite news |title=PTron plans unit in Hyderabad |url=https://telanganatoday.com/ptron-plans-unit-hyderabad |accessdate=15 October 2019 |work=Telangana Today}}{{cite news |title=Palred Technology Services Pvt Ltd Signs An Agreement With Amazon India To Sell Xmate Brand Of Products |url=https://www.thehindubusinessline.com/companies/announcements/others/palred-technologies-limited-palred-technology-services-pvt-ltd-signs-an-agreement-with-amazon-india-to-sell-xmate-brand-of-products/article27193107.ece |accessdate=15 October 2019 |work=Business Line}}
As of 2019, PTron sells its products in various countries such as United States, Canada, Italy, Myanmar, Hong Kong, Israel and Indonesia. According to Khwaja, Hyderabad, Chennai and Delhi are the major markets for the company within India, while selling products through more than 1000 offline stores in other cities.{{cite news |title=PTron Appoints Mojo International as its Exclusive Distributor for North India |url=http://digitalterminal.in/news/ptron-appoints-mojo-international-asits-exclusive-distributor-for-north-india/15019.html |archive-url=https://web.archive.org/web/20190225080652/http://digitalterminal.in/news/ptron-appoints-mojo-international-asits-exclusive-distributor-for-north-india/15019.html |url-status=dead |archive-date=25 February 2019 |accessdate=29 October 2019 |work=Digital Terminal}} By 2018, the company had more than 40 distributors in 12 states in India.{{cite news |title=Mobile accessories brand PTron expands offline network in India |url=https://economictimes.indiatimes.com/tech/hardware/mobile-accessories-brand-ptron-expands-offline-network-in-india/articleshow/64670920.cms |accessdate=15 October 2019 |work=The Economic Times}}
In August 2019, PTron announced its plans to set up an assembly plant in Hyderabad (under Make in India){{cite news |title=Ptron : Poised to Become A Global Brand |url=http://smeworld.asia/Interviews.aspx?Interviews=Interv-245/ptron---poised-to-become--a-global-brand#.XbnXWFQzbIW |accessdate=31 October 2019 |work=SME World}} which is expected to handle two-thirds of its manufacturing requirements. In October 2019, PTron launched Bass Buds TWS (True Wireless Stereo) earbuds which sold over 10,000 units within the first three days.{{cite news |title=PTron Bass Buds Achieves Massive Success on Launch |url=https://www.asianage.com/technology/gadgets/041019/ptron-bass-buds-achieves-massive-success-on-launch.html |access-date=28 November 2020 |work=The Asian Age |date=4 October 2019}} In August 2020, the company signed up Bollywood actor Aparshakti Khurana to endorse the brand.{{cite news |title=pTron ropes in Aparshakti Khurana for its brand campaign |url=https://www.financialexpress.com/brandwagon/ptron-ropes-in-aparshakti-khurana-for-its-brand-campaign/2070598/ |access-date=28 November 2020 |work=The Financial Express |date=31 August 2020}} PTron registered sales of 7.87 lakh units in the second quarter of FY 2020–21, up from 2.67 lakh units in the first quarter.{{cite news |title=Palred Technologies Registers 151% YoY Growth, Reports Profits In Q1 FY21 |url=http://www.businessworld.in/article/Palred-Technologies-Registers-151-YoY-Growth-Reports-Profits-In-Q1-FY21/02-09-2020-315735/ |access-date=28 November 2020 |work=BW Businessworld |language=en}}{{cite news |title=Hyderabad-based Palred Technologies reports Rs 1.5 cr profit |url=https://telanganatoday.com/hyderabad-based-palred-technologies-reports-rs-1-5-cr-profit |access-date=1 December 2020 |work=Telangana Today |date=17 November 2020}} In July 2021, Pooja Hegde signed as new brand ambassador.{{cite web | url=https://www.bollywoodhungama.com/news/bollywood/pooja-hegde-roped-brand-ambassador-ptron/ | title=Pooja Hegde roped in as the Brand Ambassador of pTron : Bollywood News - Bollywood Hungama | website=Bollywood Hungama | date=16 July 2021 }}
References
{{Reflist}}