Patagonia, Inc.#Capilene

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Yvon Chouinard, an accomplished rock climber,{{Cite web |url=https://www.entrepreneur.com/article/206536 |title=Patagonia, From the Ground Up |last=Wang |first=Jennifer |date=12 May 2010 |website=Entrepreneur |access-date=2016-04-26 |archive-date=January 11, 2019 |archive-url=https://web.archive.org/web/20190111173622/https://www.entrepreneur.com/article/206536 |url-status=live }} began selling hand-forged mountain climbing gear in 1957 through his company Chouinard Equipment.{{Cite web |last=Rassler |first=Brad |date=2017-07-06 |title=Into the Heart of Patagonia's Secret Archives |url=https://www.outsideonline.com/outdoor-adventure/climbing/patagonia-archives/ |access-date=2024-02-25 |website=Outside Online |language=en-US |archive-date=December 26, 2022 |archive-url=https://web.archive.org/web/20221226045701/https://www.outsideonline.com/outdoor-adventure/climbing/patagonia-archives/ |url-status=live }} He worked alone selling his gear until 1965, when he partnered with Tom Frost in order to improve his products and address the growing supply and demand issue he faced.{{Cite web |url=http://www.patagonia.com/us/patagonia.go?assetid=3351 |title=Patagonia's History - A Company Created by Climber Yvon Chouinard and his commitment to the Environment (catalog paper, organic and recycled fabrics) |website=www.patagonia.com |access-date=2016-04-26 |archive-date=January 9, 2024 |archive-url=https://web.archive.org/web/20240109161522/https://www.patagonia.com/us/patagonia.go?assetid=3351 |url-status=live }}

In 1970, Chouinard obtained rugby shirts from Scotland that he wore while climbing because the collar kept the climbing sling from hurting his neck.{{Cite news |last=Stevenson |first=Seth |url=https://www.wsj.com/articles/SB10001424052702303513404577352221465986612 |title=Patagonia's Founder Is America's Most Unlikely Business Guru |work=The Wall Street Journal |access-date=2016-04-26 |issn=0099-9660 |archive-date=September 19, 2023 |archive-url=https://web.archive.org/web/20230919235515/https://www.wsj.com/articles/SB10001424052702303513404577352221465986612 |url-status=live }}

Great Pacific Iron Works,{{Cite web |url=https://signalvnoise.com/posts/2776-on-writing-the-1972-chouinard-catalog-that-changed-a-business-and-climbing-forever |title=On Writing: The 1972 Chouinard Catalog that changed a business – and climbing – forever |website=signalvnoise.com |access-date=26 September 2018 |archive-date=September 26, 2018 |archive-url=https://web.archive.org/web/20180926130842/https://signalvnoise.com/posts/2776-on-writing-the-1972-chouinard-catalog-that-changed-a-business-and-climbing-forever |url-status=live }} Patagonia's first store, opened in 1973 in the former Hobson meat-packing plant at Santa Clara St. in Ventura, near Chouinard's blacksmith shop.{{cite web|url=https://vcreporter.com/2017/05/room-to-grow-patagonia-purchases-former-brooks-site-north-of-ventura/|title=Room to grow: Patagonia purchases former Brooks site north of Ventura|last=Sullivan|first=Michael|newspaper=Ventura County Reporter|date=May 24, 2017|access-date=April 10, 2021}} In 1981, Patagonia and Chouinard Equipment were incorporated within Great Pacific Iron Works.{{Cite web|url=https://www.outinunder.com/content/trailblazer-yvon-chouinard|title=Trailblazer: Yvon Chouinard | OutInUnder - Slow Social Media|website=www.outinunder.com|access-date=September 26, 2018|archive-date=September 26, 2018|archive-url=https://web.archive.org/web/20180926131232/https://www.outinunder.com/content/trailblazer-yvon-chouinard|url-status=live}} In 1984, Chouinard changed the name of Great Pacific Iron Works to Lost Arrow Corporation.{{Cite book |last=Chouinard |first=Yvon |url=https://books.google.com/books?id=3UJUCwAAQBAJ&q=Lost&pg=PT77 |title=Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual |date=6 September 2016 |publisher=Penguin |isbn=9781101992531 |access-date=26 September 2018 |via=Google Books}}

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Patagonia has expanded its product line to include apparel targeted towards other sports, such as surfing.{{Cite web |url=http://www.mensvogue.com/clothing/threads/articles/2008/04/patagonia |title=Patagonia stakes a wider claim on the beach |website=Men's Vogue |url-status=dead |archive-url=https://web.archive.org/web/20080512012944/http://www.mensvogue.com/clothing/threads/articles/2008/04/patagonia |archive-date=May 12, 2008 |access-date=March 27, 2008}} In addition to clothing, they offer other related products, including camping food.{{Cite news |last=Fabricant |first=Florence |date=2012-04-24 |title=Patagonia Starts a Food Line |language=en-US |work=The New York Times |url=https://www.nytimes.com/2012/04/25/dining/patagonia-starts-a-food-line.html |access-date=2022-05-09 |issn=0362-4331 |archive-date=May 27, 2024 |archive-url=https://web.archive.org/web/20240527215740/https://www.nytimes.com/2012/04/25/dining/patagonia-starts-a-food-line.html |url-status=live }} Its sales grew to $750m by 2015.{{Cite news |date=2015-12-17 |title=The clothing firms designing clothes that last forever |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-34984836 |access-date=2023-06-01 |archive-date=June 1, 2023 |archive-url=https://web.archive.org/web/20230601220454/https://www.bbc.com/news/business-34984836 |url-status=live }} By the late 2010s, branded Patagonia fleece vests became known for their use by financial executives, and in 2019, Patagonia announced that its distribution of branded products would focus on firms committed to environmental, social, and corporate governance initiatives.{{cite news | url=https://www.nytimes.com/2019/04/05/fashion/patagonia-fleece-fintech-banking.html | title=Are Bankers and Venture Capitalists Really Getting Fleeced by Patagonia? | newspaper=The New York Times | date=April 5, 2019 | last1=Friedman | first1=Vanessa | archive-date=January 17, 2024 | access-date=September 27, 2022 | archive-url=https://web.archive.org/web/20240117065455/https://www.nytimes.com/2019/04/05/fashion/patagonia-fleece-fintech-banking.html | url-status=live }}

In September 2020, Patagonia announced that Rose Marcario would step down as its chief executive officer and be succeeded by Ryan Gellert.{{Cite web|last=Roshitsh|first=Kaley|date=24 September 2020|title=Patagonia Names New CEO|url=https://wwd.com/business-news/human-resources/patagonia-ceo-named-executive-changes-ryan-gellert-jenna-johnson-1234602267/|access-date=23 October 2020|website=WWD}}

In September 2022, Chouinard transferred ownership of Patagonia (all of its voting stock, about 2% of total stock) to the Patagonia Purpose Trust, a trust overseen by the Chouinard family and advisors. Chouinard's stated goal was for profits to be used to address climate change and protect land.{{Cite web |title=Patagonia founder is giving away his billion dollar company and ensuring that all profits go towards fighting climate change |url=https://www.msn.com/en-us/money/savingandinvesting/patagonia-founder-is-giving-away-his-billion-dollar-company-and-ensuring-that-all-profits-go-towards-fighting-climate-change/ar-AA11PXGt |first=Kelsey |last=Vlamis |date=2022-09-14 |website=MSN |language=en-US |access-date=September 14, 2022 |archive-date=September 14, 2022 |archive-url=https://web.archive.org/web/20220914204413/https://www.msn.com/en-us/money/savingandinvesting/patagonia-founder-is-giving-away-his-billion-dollar-company-and-ensuring-that-all-profits-go-towards-fighting-climate-change/ar-AA11PXGt |url-status=live }}{{cite web |url=https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html |title=Billionaire No More: Patagonia Founder Gives Away the Company |date=September 14, 2022 |work=The New York Times |last=Gelles |first=David |url-access=limited |archive-url=https://web.archive.org/web/20220914194533/https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html |archive-date=September 14, 2022 |url-status=live}}{{Cite news |date=2022-09-14 |title=Patagonia: Billionaire boss gives fashion firm away to fight climate change |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-62906853 |access-date=2023-06-01 |archive-date=May 15, 2024 |archive-url=https://web.archive.org/web/20240515130830/https://www.bbc.com/news/business-62906853 |url-status=live }} All nonvoting stock was transferred to Holdfast Collective, a 501(c)(4) organization.{{Cite journal |last1=Agafonow |first1=Alejandro |last2=Perez |first2=Marybel |date=2024-03-01 |title=In search of a non-anthropocentric middle-range theory of the firm: On how the Patagonia Purpose Trust granted a controlling stake to nature |url=https://www.sciencedirect.com/science/article/pii/S0921800923003397 |journal=Ecological Economics |volume=217 |pages=108076 |doi=10.1016/j.ecolecon.2023.108076 |bibcode=2024EcoEc.21708076A |s2cid=266277111 |issn=0921-8009|doi-access=free }}{{Cite web |last=Agafonow |first=Alejandro |date=28 July 2024 |title=Alejandro Agafanow: In Search of a Non-anthropocentric Middle-range Theory Of the Firm |url=https://www.youtube.com/watch?v=AtfcmgKB934 |website=YouTube series from the United States Society for Ecological Economics (USSEE) |access-date=August 18, 2024 |archive-date=August 18, 2024 |archive-url=https://web.archive.org/web/20240818160919/https://www.youtube.com/watch?v=AtfcmgKB934 |url-status=live }} The move allows Chouinard to avoid taxation on the gift of the nonvoting shares since it was to a nonprofit holding company, while effectively maintaining control of the company via the affiliated trust's ownership of the voting stock. A gift tax of $17 million was assessed on the transfer of the voting stock.{{Cite web |date=2022-09-16 |title=Patagonia's $3 billion corporate gift is also a convenient way to avoid taxes |url=https://qz.com/patagonia-s-3-billion-corporate-gift-is-also-a-conveni-1849543678 |access-date=2022-12-02 |website=Quartz |language=en |archive-date=January 11, 2024 |archive-url=https://web.archive.org/web/20240111051909/https://qz.com/patagonia-s-3-billion-corporate-gift-is-also-a-conveni-1849543678 |url-status=live }}

In 2007 and 2011, internal audits revealed that factories in Patagonia's production supply chain in Taiwan were involved in human trafficking, leading to company efforts to address the labor abuses.{{Cite news|title=All Your Clothes Are Made With Exploited Labor|work=The Atlantic|url=https://www.theatlantic.com/business/archive/2015/06/patagonia-labor-clothing-factory-exploitation/394658/|archive-date=August 5, 2024|access-date=February 19, 2022|archive-url=https://web.archive.org/web/20240805214034/https://www.theatlantic.com/business/archive/2015/06/patagonia-labor-clothing-factory-exploitation/394658/|url-status=live}}

It was found in 2011 that Patagonia used unnatural water repellants to make their outerwear able to repel water effectively. These repellants have been found to be carcinogenic; however, Patagonia continued to use them. Since this was found, Patagonia has changed what they use as water repellants, finding only trace amounts of the carcinogens. {{Cite magazine |date=2023-02-02 |title=Inside the Race to Get PFAS Chemicals Out of Raincoats |url=https://time.com/6252365/pfas-raincoats/ |access-date=2024-04-17 |magazine=TIME |language=en |archive-date=August 19, 2024 |archive-url=https://web.archive.org/web/20240819022328/https://time.com/6252365/pfas-raincoats/ |url-status=live }}

In June 2016, Patagonia released a set of principles for the treatment of animals used to manufacture wool garments, as well as land-use practices and sustainability.{{Cite news |last=Michelson |first=Megan |url=https://www.outsideonline.com/2101871/want-ethically-sourced-wool-buy-patagonia |title=Want Ethically Sourced Wool? Buy from Patagonia. |date=2016-07-29 |work=Outside Online |access-date=2017-01-20 |language=en |archive-date=February 2, 2017 |archive-url=https://web.archive.org/web/20170202040509/https://www.outsideonline.com/2101871/want-ethically-sourced-wool-buy-patagonia |url-status=live }}{{Cite web |url=https://www.patagonia.com/static/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw9294a7c0/slots/RMA/PAT_2016_Wool_Standard_r5.pdf |title=Patagonia Wool Standard |date=2016 |publisher=Patagonia |access-date=November 30, 2018 |archive-date=July 29, 2017 |archive-url=https://web.archive.org/web/20170729075817/http://www.patagonia.com/static/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw9294a7c0/slots/RMA/PAT_2016_Wool_Standard_r5.pdf |url-status=live }}

In 2017, Patagonia created a trade-in and exchange program called Worn Wear.{{Cite web |last=WW |first=FashionNetwork com |title=Patagonia launches mail-in option for 'Worn Wear' sustainability program |url=https://ww.fashionnetwork.com/news/Patagonia-launches-mail-in-option-for-worn-wear-sustainability-program,1109373.html |access-date=2024-09-15 |website=FashionNetwork.com |language=en-WW}} Through this program, merchandise in good condition can be returned for new merchandise credits. The used merchandise is cleaned, repaired and sold on its "Worn Wear" website.{{Cite news |last=Feldman |first=Jamie |url=https://www.huffingtonpost.com/entry/patagonia-return-old-clothes_us_588f8066e4b02772c4e81e8d |title=Patagonia Just Made Another Major Move To Save The Earth And Your Wallet |date=2017-01-30 |work=Huffington Post |access-date=2017-03-17 |language=en-US |archive-date=June 2, 2018 |archive-url=https://web.archive.org/web/20180602083759/https://www.huffingtonpost.com/entry/patagonia-return-old-clothes_us_588f8066e4b02772c4e81e8d |url-status=live }} In 2019, Patagonia launched a program named ReCrafted that creates and sells clothing made from scraps of fabric coming from used Patagonia gear.{{cite news |last1=Segran |first1=Elizabeth |title=Patagonia has had enormous success with upcycled clothing. Could other brands follow? |url=https://www.fastcompany.com/90592541/patagonia-has-had-enormous-success-with-upcycled-clothing-could-other-brands-follow |access-date=20 February 2021 |work=Fast Company |date=11 January 2021}} The program promotes longer life spans for their clothing by providing sewing videos and/or the help of professionals via events in both the United States and Europe.{{Cite journal |last=Michel |first=Gwendolyn |date=6 November 2019 |title=Stories We Wear: Promoting Sustainability Practices with the Case of Patagonia |url= |journal=Family and Consumer Sciences Research Journal |volume=48 |issue=2 |pages=165–180 |doi=10.1111/fcsr.12340}}

As of 2019, the firm aims to become carbon neutral by 2025.{{cite web|url=https://fortune.com/2019/01/23/patagonia-art-eden-sustainability/|title=Doing Good and Making a Profit: These Apparel Companies Are Proving They Aren't Mutually Exclusive|last=Bentley|first=Daniel|work=Fortune|date=January 24, 2019|access-date=April 10, 2021|archive-date=October 22, 2023|archive-url=https://web.archive.org/web/20231022125913/https://fortune.com/2019/01/23/patagonia-art-eden-sustainability/|url-status=live}} Patagonia provides lifetime product guarantees and offers repairs. It also uses a circular economy strategy in their product design{{How|date=June 2023}}.{{Cite web|date=2017-01-16|title=Patagonia's Circular Economy Strategy|url=https://www.businessoffashion.com/articles/sustainability/how-patagonia-transformed-the-circular-economy|access-date=2021-10-25|website=The Business of Fashion|language=en-GB|archive-date=October 25, 2021|archive-url=https://web.archive.org/web/20211025160656/https://www.businessoffashion.com/articles/sustainability/how-patagonia-transformed-the-circular-economy|url-status=live}} In 2021, Patagonia announced that it would no longer produce its clothing with added corporate logos to improve garment life-spans.{{Cite news|title=The finance bro uniform is officially dead as Patagonia stops adding corporate logos to its ubiquitous fleece vests|url=https://www.businessinsider.com/patagonia-no-longer-adding-corporate-logos-to-its-clothing-2021-4|work=Business Insider|language=en|archive-date=December 11, 2023|access-date=December 10, 2021|archive-url=https://web.archive.org/web/20231211115437/https://www.businessinsider.com/patagonia-no-longer-adding-corporate-logos-to-its-clothing-2021-4|url-status=live}}

In December 2021, the European Center for Constitutional and Human Rights filed a criminal complaint in a Dutch court against Patagonia and other brands, alleging that they benefited from the use of forced Uyghur labor in Xinjiang, China.{{Cite web|last=Adegeest|first=Don-Alvin|date=2021-12-06|title=Nike, Patagonia named in European lawsuit as being complicit in 'forced labour' practices in Xinjiang, China|url=https://fashionunited.com/news/fashion/nike-patagonia-named-in-european-lawsuit-as-being-complicit-in-forced-labour-practices-in-xinjiang-china/2021120644306|access-date=2021-12-09|website=FashionUnited|language=en|archive-date=March 10, 2024|archive-url=https://web.archive.org/web/20240310015622/https://fashionunited.com/news/fashion/nike-patagonia-named-in-european-lawsuit-as-being-complicit-in-forced-labour-practices-in-xinjiang-china/2021120644306|url-status=live}}

On 10 June 2023, a Dutch investigative journalism platform, Follow the Money, published an article about Patagonia's use of the same factories that fast-fashion brands use such as Decathlon and Primark.{{cite news|url=https://www.ftm.nl/artikelen/patagonia-heeft-grote-moeite-met-deugen|title=Sustainable clothing brand Patagonia produces in the same factories as fast-fashion, textile workers are exploited|last=van Heugten|first=Yara|newspaper=Follow the Money|date=June 10, 2023|access-date=June 10, 2023|archive-date=June 15, 2023|archive-url=https://archive.today/20230615113929/https://www.ftm.nl/artikelen/patagonia-heeft-grote-moeite-met-deugen|url-status=live}} Workers in these factories work in far worse conditions than the standard that Patagonia publicly set. In the MAS Holdings factories in Sri Lanka, it is not uncommon for them to work shifts of 14 hours. Patagonia uses a method developed by the Anker Research Institute to determine the value of a livable wage. In these factories in Sri Lanka, the workers get paid less than half of this wage. According to Patagonia, they have no control over the wages and conditions in the factories, as they do not own them.{{Cite web |last=Heugten |first=Yara van |date=2023-06-10 |title=Duurzaam kledingmerk Patagonia produceert in dezelfde fabrieken als fast-fashion, textielmedewerkers uitgebuit |url=https://www.ftm.nl/artikelen/patagonia-heeft-grote-moeite-met-deugen |access-date=2023-06-10 |website=Follow the Money - Platform voor onderzoeksjournalistiek |language=nl-NL |archive-date=June 15, 2023 |archive-url=https://archive.today/20230615113929/https://www.ftm.nl/artikelen/patagonia-heeft-grote-moeite-met-deugen |url-status=live }}

In 2012, Patagonia created a new division called Patagonia Provisions to produce food products.{{Cite web |title=Patagonia Provisions Frequently Asked Questions - FAQs |url=https://www.patagoniaprovisions.com/pages/frequently-asked-questions-for-food |access-date=2024-09-15 |website=Patagonia Provisions |language=en |archive-date=September 22, 2024 |archive-url=https://web.archive.org/web/20240922201848/https://www.patagoniaprovisions.com/pages/frequently-asked-questions-for-food |url-status=live }} This began with packaged salmon, but then expanded to tinned fish, dried fruits, jerkies, and other packaged goods popular with outdoors enthusiasts.{{Cite web |last=Evans |first=Dayna |date=2022-06-15 |title=Why Did Patagonia Get Into the Grocery Game? |url=https://www.eater.com/23153166/patagonia-provisions-sustainable-pantry-tinned-fish-interview |access-date=2024-09-15 |website=Eater |language=en |archive-date=September 15, 2024 |archive-url=https://web.archive.org/web/20240915160650/https://www.eater.com/23153166/patagonia-provisions-sustainable-pantry-tinned-fish-interview |url-status=live }}

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Since 1985, Patagonia has committed 1% of its total sales to environmental groups through One Percent for the Planet, an organization of which Yvon Chouinard was a founding member.{{cite web|url=https://www.usatoday.com/story/money/2018/11/28/patagonia-money-saved-trump-tax-cut-environmental-cause/2143733002/|title=Patagonia plans to donate $10 million saved from Trump tax cuts to environmental groups|last=Miller|first=Ryan W.|newspaper=USA Today|date=November 28, 2018|access-date=April 10, 2021|archive-date=January 23, 2023|archive-url=https://web.archive.org/web/20230123081715/https://www.usatoday.com/story/money/2018/11/28/patagonia-money-saved-trump-tax-cut-environmental-cause/2143733002/|url-status=live}} It has also used advertising campaigns to draw attention to the environmental impact of fashion, offers repairs on old products, and offers recycling or swapping. In 2016, Patagonia pledged to contribute 100% of sales from Black Friday to environmental organizations, totaling $10 million.{{cite web|url=https://money.cnn.com/2016/11/29/technology/patagonia-black-friday-donation-10-million/index.html|title=Patagonia's Black Friday sales hit $10 million -- and will donate it all|last=Kavilanz|first=Parija|publisher=CNN|date=November 29, 2016|access-date=April 10, 2021|archive-date=April 10, 2021|archive-url=https://web.archive.org/web/20210410182803/https://money.cnn.com/2016/11/29/technology/patagonia-black-friday-donation-10-million/index.html|url-status=live}} In June 2018, the company announced that it would donate the $10 million it received from President Trump's 2017 tax cuts to "groups committed to protecting air, land and water and finding solutions to the climate crisis."

In February 2017, Patagonia led a boycott of the Outdoor Retailer trade show, which traditionally took place in Salt Lake City, Utah, because of the Utah state legislature's introduction of legislation that would transfer federal lands to the state. Patagonia opposed then Utah Governor Gary Herbert's request that the Trump administration revoke the recently designated Bears Ears National Monument in southern Utah. After several companies joined the Patagonia-led boycott, event organizer Emerald Expositions said it would not accept a proposal from Utah to continue hosting the Outdoor Retailer trade show and would instead move the event to another state.{{Cite magazine |last=Reimers |first=Frederick |date=8 February 2017 |title=Moving Outdoor Retailer Isn't About Politics. It's About Money. |url=https://www.outsideonline.com/2155931/outdoor-industry-pushes-back-against-utah |magazine=Outside Magazine |access-date=20 April 2018 |archive-date=April 15, 2021 |archive-url=https://web.archive.org/web/20210415052541/https://www.outsideonline.com/2155931/outdoor-industry-pushes-back-against-utah |url-status=live }}

On December 6, 2017, Patagonia sued the United States Government and President Donald Trump for his proclamations of reducing the protected land of Bears Ears National Monument by 85% and the Grand Staircase–Escalante National Monument by almost 50%.{{cite news|url=https://www.theguardian.com/environment/2017/aug/26/public-lands-trump-patagonia-native-americans|title=Patagonia joins forces with activists to protect public lands from Trump|first=Tom|last=McCarthy|newspaper=The Guardian|date=August 26, 2017|access-date=April 10, 2021}} Patagonia sued over the interpretation of the Property Clause of the U.S. Constitution in which the country vests Congress with the power to manage federal lands.{{Cite magazine |last=Marcario |first=Rose |date=2017-12-06 |title=Patagonia CEO Explains Why They Are Suing President Trump |url=https://time.com/5052617/patagonia-ceo-suing-donald-trump/ |access-date=2024-09-15 |magazine=TIME |language=en |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806084301/https://time.com/5052617/patagonia-ceo-suing-donald-trump/ |url-status=live }} The company's then-CEO, Rose Marcario, contends that when Congress passed the Antiquities Act of 1906, it did not give any president the power to reverse a prior president's monument designations.{{Cite magazine |last=Marcario |first=Rose |author-link=Rose Marcario |date=December 6, 2017 |title=Patagonia CEO: This Is Why We're Suing President Trump |url=https://time.com/5052617/patagonia-ceo-suing-donald-trump/ |magazine=Time |access-date=December 6, 2017 |archive-date=December 6, 2017 |archive-url=https://web.archive.org/web/20171206200525/http://time.com/5052617/patagonia-ceo-suing-donald-trump/ |url-status=live }}{{cite news|url=https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html|title=Patagonia v. Trump|last=Gelles|first=David|newspaper=The New York Times|date=May 5, 2018|access-date=April 10, 2021|archive-date=June 3, 2023|archive-url=https://web.archive.org/web/20230603171502/https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html|url-status=live}}

In July 2020, Patagonia suspended its advertising on Facebook and Facebook's photo-sharing app, Instagram, as part of the "Stop Hate for Profit" campaign, which some U.S. civil rights organizations launched because they believed the social networking company was doing too little to curb hate speech on its sites.{{Cite news|date=23 June 2020|title=Patagonia joins The North Face in Facebook ad boycott|url=https://www.reuters.com/article/us-facebook-ads-patagonia/patagonia-joins-the-north-face-in-facebook-ad-boycott-idUSKBN23T2JG|work=Reuters|access-date=April 10, 2021|archive-date=November 18, 2022|archive-url=https://web.archive.org/web/20221118164227/https://www.reuters.com/article/us-facebook-ads-patagonia/patagonia-joins-the-north-face-in-facebook-ad-boycott-idUSKBN23T2JG|url-status=live}}

In the lead-up to the 2020 United States elections, Patagonia began including labels in clothing with the message "Vote the Assholes Out", targeting politicians who endorse climate change denial.{{Cite web |date=2020-09-19 |title=The Full Story Behind Patagonia's 'Vote the Assholes Out' Tags |url=https://www.esquire.com/style/mens-fashion/a34078539/patagonia-vote-the-assholes-out-shorts-tag-meaning/ |access-date=2023-05-06 |website=Esquire |language=en-US}}{{Cite web |date=2020-09-16 |title=Yes, Those "Vote the Assholes Out" Patagonia Tags Are Real |url=https://www.gq.com/story/patagonia-vote-tag |access-date=2023-05-06 |website=GQ |language=en-US |archive-date=May 6, 2023 |archive-url=https://web.archive.org/web/20230506185819/https://www.gq.com/story/patagonia-vote-tag |url-status=live }} On April 5, 2021, Patagonia pledged $1 million to the activist groups Black Voters Matter and the New Georgia Project, regarding voter registration laws in Georgia.{{Cite news |url=https://thehill.com/business-a-lobbying/business-a-lobbying/546679-patagonia-to-donate-1-million-to-georgia-voting |title=Patagonia to donate $1 million to Georgia voting rights groups |last=Choi |first=Joseph |date=April 6, 2021 |work=The Hill |access-date=April 6, 2021 |archive-date=April 6, 2021 |archive-url=https://web.archive.org/web/20210406163431/https://thehill.com/business-a-lobbying/business-a-lobbying/546679-patagonia-to-donate-1-million-to-georgia-voting |url-status=live }}

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