Patchi
{{Short description|Lebanon-based chocolatier}}
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{{Infobox company
| name = Patchi Chocolate
| logo = Patchi-Logo.jpg
| logo_size = 190px
| foundation = 1974
| founder = Nizar Choucair
| location_city = Beirut
| subsid = Patchi Brunei, Patchi Malaysia
| location_country = Lebanon
| industry = Confectionery{{!}}Chocolate
| products = Chocolate
| homepage = {{URL|patchi.com}}
}}
Patchi is a chocolatier based in Lebanon. Established by Nizar Choucair in 1974, it is distributed across much of the Middle East,[http://www.patchi.com Patchi.com]{{Cite web|url=http://www.malloftheemirates.com/dining/chocolatesconfectioneryice-cream/patchi.aspx|title=Patchi - Gourmet Chocolate Gifts}} and also sells chocolate internationally.
History
Patchi is traced back to 1974 when Nizar Choucair opened one store on Hamra Street in Beirut, Lebanon.{{Cite web |title=The Brand {{!}} Patchi |url=https://patchi.com/en/thebrand |access-date=2022-07-09 |website=Patchi}} The company expanded to various national markets until 1999 when Patchi started selling in London and Paris. In July 2008, Patchi collaborated with Harrods to produce the most expensive line of chocolates.{{cite news |url=https://www.telegraph.co.uk/news/newstopics/howaboutthat/2309733/Harrods-to-sell-andpound5,000-box-of-chocolates.html |title=Harrods to sell £5,000 box of chocolates] |newspaper=The Daily Telegraph}} Patchi also creates chocolates customized to local tastes, events, and festivals.[http://www.prlog.org/11381624-patchi-unveils-its-2011-chocolate-wedding-collection-at-the-wedding-salon.html Patchi Unveils its 2011 Chocolate Wedding Collection at the Wedding Salon] PR Log
[http://www.thehindubusinessline.com/2006/04/13/stories/2006041301480800.htm Lebanese chocolate major Patchi bid to push sales] The Hindu Business Line As of 2011, Patchi was regarded as one of the most innovative businesses in the Middle East.{{Cite web |title=All for the Love of Chocolate |url=https://www.wipo.int/ipadvantage/en/details.jsp?id=2848 |access-date=2022-07-09 |website=World Intellectual Property Organization |language=en}}
Its founder, Nizar Choucair, died on June 18, 2024.{{cite news |last1=Hadchity |first1=Miguel |title=Patchi founder and chocolate industry titan Nizar Choucair dies |url=https://www.arabnews.com/node/2532861/business-economy |access-date=June 18, 2024 |work=Arab News |date=June 18, 2024}}
Products
Patchi is a luxury brand for chocolate and chocolate gifts. All chocolates are handmade with all-natural ingredients.{{fact|date=September 2024}}
The menu is famous for integrating roasted nuts (hazelnuts, pistachios, almonds), Gianduja, orange peel, dried strawberry bits, and more. Recently,{{When|date=July 2023}} Patchi introduced five new exotic flavors to its menu with Cotton Candy, Cheesecake, and Peanut Butter in some of the recipes.[http://www.patchi.us/new-five-menu-flavors-sampler.html Patchi Introduces New Chocolate Flavors to its Menu]
Availability
File:Patchiwiki.JPG, Philippines]]
Patchi operates in 32 countries, with the Middle East being its largest market.{{fact|date=September 2024}}
It operates in Armenia, Azerbaijan, Kazakhstan, Bahrain, Brunei, Canada (online), Egypt, France, Indonesia, Ivory Coast, Jordan, Kingdom of Saudi Arabia, India, Kuwait, Lebanon, Malaysia, Morocco, Oman, Philippines, Qatar, Syria, Tunisia, United Arab Emirates, Ukraine, the United Kingdom, and the United States.[http://www.marketwire.com/press-release/patchi-world-famous-couture-chocolate-line-launches-us-consumer-website-wwwpatchius-796462.htm Patchi World Famous Couture Chocolate Line Launches US Consumer Website] MarketWire
Industrial network and divisions
Patchi has five factories, located in Lebanon, Saudi Arabia, the United Arab Emirates and Egypt.{{fact|date=September 2024}}
